Reinventing Product Design with AWS

Ramzi BEN ROMDHANE AWS Industry Lead Manufacturing France

MON AWS in Manufacturing Oct 19

TUE Reinventing Product Design with AWS Oct 20

WED Smart Factory & AWS Oct 21 THU Supply Chain Reinvention Oct 22 FRI SAP in the Cloud for Manufacturers Oct 23

1. PLM digital threads on AWS

Walker Stemple WW lead Industry R&D Solutions Amazon Web Services

2. Remote CAD & CAE

Jörg Krall Amir Javanshir Sr. Sales Specialist ProViz DACH Region Senior SA – ISV Partner Nvidia Amazon Web Services

Please post your questions for Q&A into the webinar chat

Walker Stemple WW lead Industry R&D Solutions Amazon Web Services

October 2020

01 Industry challenges 02 Best practices with AWS 03 Solution overview 04 How to get started 05 Appendix

50% of industrial firms have been using their current PLM for over 5 years & 22% for 10 years old or greater

Source. : June 2018 —CIMdata Cloud PLM: Understanding Adoption Prospects

• Reliability must be maintained

• Training is required for designers, engineers, analysts

• PLM is tightly integrated with other critical IT systems like ERP, MES, SCM

• Heavy migration of legacy data (reuse design)

• Many customized and legacy engineering services built on it

+ Modernization projects would last years & cost several hundreds thousand of dollars. “the world has vaulted five years forward in Yet … consumer and business digital adoption in a matter of eight weeks.” © 2020, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Source: McKinsey & Company – “The COVID-19 recovery will be Digital” Industry challenges with PLM systems

Product Development Costs Changing Customer and Design-Production and Cycle Time Market Requirements Conformity

Identify design reuse opportunities Respond to regulatory or market Reduce production variation and conditions design deviations Enable concurrent design and remote collaboration Implement agile techniques to Enable digital continuity for business improve development transformation

Traditional PLM infrastructure is: Modern PLM infrastructure is: • inflexible • Flexible and scalable • fully managed • often poorly utilized Modernization • runs at low latency • secure • managed at years-long life cycle • available everywhere • TCO-optimized

Corporate data center AWS Cloud platform for PLM

PLM application VDI Remote Customized and legacy Innovation Services servers Engineering services

Remote CAD/CAM/CAE License PDM graphics workstations managers Amazon Amazon AWS AWS AWS IoT AWS IoT WorkSpaces AppStream CodeBuild CodeCommit Analytics 1-Click Agile Engineering 2.0 Databases HPC clusters Scale-Out Computing PLM Applications, Analytics & Database Smart Product Amazon RDS Amazon ElastiCache AWS Glue Amazon Athena Amazon Redshift Remote sites ERP Directory CRM Services Collaboration Cloud infrastructure

Shared File systems Legacy Applications Amazon EC2 Auto Amazon Application Amazon Elastic Container Elastic Container AWS Scaling Auto Scaling Registry Service Backup

America Makes saved $30 million Accelerate product development cycle- Partner Case Study 2019, https://d1.awsstatic.com/case-studies/partner-case- time studies/America%20Makes%20PDF.pdf/

Reducing costs and improving 3X Faster Simulation and Analysis turnaround time and quality AWS Case Study, July 2020, https://aws.amazon.com/solutions/case-studies/amazon-lab126- case-study/

End-to end digital continuity to transform 50% design reuse and 100% accuracy in bill of materials (BOM) NP Innovation the business management Partner Case Study 2018, https://aws.amazon.com/blogs/apn/how-aws-industrial-software- Streamline collaboration and minimize competency-partners-are-shaping-the-next-industrial-revolution/ Fresenius Medical design deviations Global Digital Transformation of R&D Care Partner Case Study 2019, https://kalypso.com/liveworx2019

React quickly to customer expectations Collins Aerospace Collins Mission Systems and Avionics supports 14,000+ active users AWS Public Sector Summit, June 2019, https://www.youtube.com/watch?v=RVyrfmTMztM Implement agile techniques across the product lifecycle to deliver new Sales teams use simulation data achieve 7% higher close rate experiences AWS Case Study 2019, https://aws.amazon.com/solutions/case-studies/big-ass-fans-case-study/

AWS Reference AWS Industrial IaaS PaaS SaaS Architecture SW Competency

SIEMENS (coming) Teamcenter on AWS is a fully managed, customized PLM environment with a variety of support packages. Teamcenter cloud migration is delivered through AWS ProServe, Siemens or AWS SI partners. Teamcenter X bundles Siemens industry experience into an AWS powered SaaS offering. PTC Windchill AWS reference architecture runs a highly available, load balanced configuration that automatically scales on demand. Delivered through PTC, AWS certified SI’s or AWS ProServe. PTC Onshape provides an AWS Powered SaaS product development platform that unites CAD, data management, collaboration and real-time analytics. (coming) DASSAULT SYSTEMES Dassault Systemes Enovia PLM is part of the 3DEXPERIENCE platform. AWS customers can re-host Enovia on AWS. AWS ProServe or AWS SI partners mitigate risk and speed delivery of migrations and upgrades on AWS.

Launch Assessment Design Implementation Validation Production preparation

2 to 4 WEEKS 7 to 16 WEEKS 2 to 4 WEEKS

FOUNDATION MODERNIZATION INNOVATION

Cloud Adoption Framework Provisioning and PLM Prep Re-host and Validate Deploy and Monitor Virtual Workshop(s)

• Compute • Integration • Documentation • Define desired outcomes • Storage (MES/CRM/ERP) • Training • Document success criteria and metrics • Network • Data Migration • Change Management • ACL verification • Refine technical • Well Architected review • Executive Summary architecture and PoC • ISV specific actions • Performance validation • Business Outcomes

• Business • Platform • Smart Product • People • Security • Generative Design • Governance • Operations • AI/Predictive Analytics

AWS Partner Network

Performance: Flexibility & Mobility & Security & data Cost (PLM/CAD/CAE) Scalability: collaboration: quality: effectiveness:

Converged Dynamic PLM Run anywhere and Encryption Everywhere Pay only for what you Architecture for R&D environments deployed in on any device. use hours Baseline permissions Unlimited and Digital continuity and granular access Minimize wasted time evergreen compute Scale up/down on demand control lists and resources through speed CAD and CAE to support concurrent Deploy customized right sizing and applications engineering code in minutes Reliability managed services (Eg. RDS) Well architected and proven reference architectures © 2020, Amazon Web Services, Inc. or its Affiliates. All rights reserved. There is an Alexa skill for that…

https://www.youtube.com/watch?v=c3ccIfKyQR0&feature=youtu.be

© 2020, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Work Backwards • Define existing cloud strategy and stakeholders How to get • Document existing pain points and desired outcomes started ProServe and Partner Assessment

What can be done right away? • Conduct AWS professional Services 360° assessment workshop and introduce system integrator partners with expertise in scoped systems 01 Discuss objectives with AWS • Engage AWS ProServe or APN Partners to perform Proof-of-concept on Account Executive AWS 02 Request a Digital Innovation Discovery Workshop workshop • Business case and scope review

• Define success

• Agree on milestones and plan

Amir Javanshir Partner Solutions Architect – AWS Industrial Software

Jörg Krall Sr. Sales Specialist ProViz DACH – NVIDIA

CAD CAE CAPP CAM Computer-Aided Computer-Aided Computer-Aided Computer-Aided Design Engineering Process Planning Manufacturing

Product Data Management (PDM) / Product Lifecyle Management (PLM)

Production / Product Design Production Design Operations

Faster iterations on Accelerate Decrease product product design Time-To-Market design costs

Concurrent Collaborate Shorten design Facilitate Numerical simulation Offset physical Design with suppliers reviews Integration & validation testing costs

AWS Cloud

Design and 3D Workloads Enterprise Workloads

Web Browser

CAD/CAM ERP SCM CRM

Standard Workstation / Laptop / Tablet

Amazon AppStream Amazon WorkSpaces Engineering & Manufacturing Workloads 2.0

PLM MOM HPC Specialized Engineering Workstation (CAD/CAE)

Flexibility & Mobility & Security: Performance: Cost optimization : Scalability: collective Encrypted pixel CAD/PLM Pay per use, Launch working efficiency: streaming, proximity, Right sizing, environments in Contribute Centrally manage Deploy close to Resource tags minutes and scale anywhere and and monitor data your team on demand from any device and access on the latest data

G4 P3

ACCELERATE ML ACCELERATE ML TRAINING INFERENCE AND GRAPHICS AND HPC Cost-effective compute in the cloud The fastest GPU instance available in the for running GPU-enabled ML inference cloud for machine learning training and graphics-intensive applications based on NVIDIA T4

7 GPU-ACCELERATED CLOUD COMPUTING IS TRANSFORMING INDUSTRIES Enabling Remote Professionals to Harness the Power of Quadro Instantly

Architecture Manufacturing Media and Entertainment Oil and Gas

Collaborate in real-time on Leverage cloud-based Major and independent studios Geologists, geophysicists, and designs, with the flexibility to workstations running CAD/CAE can be more flexible and agile, engineers can leverage adjust consumption based on apps, with enhanced security of and easily scale up and down for applications running complex cyclical project life cycles. IP, and provision the right level productions by managing on- 3D data visualizations from of resources for each user. demand resources. the cloud, on any device.

8 PROVEN QUADRO EXPERIENCE, ANYWHERE Accelerating Design and Engineering Applications

Quadro in Physical Workstations Quadro in the Data Center Quadro in the Cloud Quadro in traditional desktop and mobile Quadro workspaces virtualized from the data Quadro delivered from the cloud with Quadro workstations center with Quadro vDWS Virtual Workstation (Quadro vWS)

90% of the world’s professional workstations are powered by NVIDIA Quadro 9 AWS AND NVIDIA VIRTUAL MACHINE OFFERINGS Variety of GPU enabled VMs to support the needs of remote creative and technical professionals

Latest Offering AWS Offering Use Case GPU EC2 G4 ML Inference, Training, Remote NVIDIA T4 Visualization Workstations (vWS), Video Transcoding

10 NVIDIA T4 FOR VIRTUALIZATION The New Generation of Computer Graphics on a Quadro Virtual Data Center Workstation

• Virtual Quadro Workstation for the Professional Designer & Data Scientist: • Up to 2X graphics performance versus M60 • 5 Giga Rays per second for real-time, interactive rendering • NGC support; run deep learning inferencing workloads 25x faster than CPU on a virtual machine

• Virtual PCs for the Knowledge Worker: • Up to 33% improved performance versus CPU only VMs • Support for VP9 decode and H.265 encode and decode for improved CPU offload

11 NVIDIA TESLA T4 KEY SPECIFICATIONS

GPU Architecture NVIDIA Turing

NVIDIA CUDA® Cores 2,560 NVIDIA Turing™ Tensor Cores 320

RT Cores 40

Giga Rays/second 5

Memory Size 16 GB GDDR6

Memory BW Up to 320 GB/s PCIe 3.0 single slot Form Factor (half height & length) Power 70W Thermal Passive

12 LATEST GENERATION QUADRO VIRTUAL WORKSTATION Work Faster with Larger Models

Quadro Virtual Workstations

1.6 Continued performance 1.5 increases with latest 1.4 generation GPUs 1.2 1.1 1.0 Added AI support and 1 ray tracing support with 0.8 Tensor and RT cores 0.6

0.4

0.2

0 M60 P4 T4 3D Graphics: 1.5x performance SPECviewperf13

SPECviewperf 13 results tested on a server with Intel Xeon Gold 6154 (18C, 3.0 GHz), Quadro vDWS with T4-16Q, VMware ESXi 6.7, host/guest driver 410.87/412.10, VM config, Windows 10, 8 vCPU, 16GB memory. 13 RUN RTX APPLICATIONS ON A VIRTUAL WORKSTATION Quadro vDWS with RTX-Capable NVIDIA T4

Run applications built on the RTX platform, the most powerful rendering platform, on any device, anywhere

Real-time ray tracing performance of up to 5 Giga Rays per second

Accelerate batch rendering for faster time-to-market

AI-enhanced denoising speeds creative workflows

Photorealistic design with accurate shadows, reflections & refractions

14 QUADRO RTX FOR MANUFACTURING Real Benefits for Design Workflows

REAL-TIME RAY TRACING VR SIMULATION

Stay in creative flow with Identify design flaws with VR and Evaluate designs early with interactive rendering, iterate drive more effective design real-time engineering more to design better reviews simulation to lower costs and products speed time to market

15 TURING FEATURES

RT CORES TENSOR CORES ADVANCED SHADERS VR

Allows creation of visually Brings real-time ray tracing to Multi-view rendering, variable Enables AI-augmented tools & rich, geometrically complex professional graphics rate shading improve VR applications like denoising, scenes, accelerating workflows image quality generative design performance

16 NVIDIA RTX ACCELERATED APPS

Available Now

ESRI ArcGIS Pro Adobe Dimension Adobe Lightroom Fastest performance on RTX Cycles Isotropix

Remington Blackmagic Resolve

Foundry

* * Real-time ray tracing, AI denoising and more GPU accelerated features*

Chaos Group Autodesk VRED Wisp Renderer Quadro certified on 100+ apps

*Marked Applications in Beta *Applications support some or all RTX features 17 NVIDIA VIRTUAL GPU ENABLES ACCESS TO ENGINEERING APPS FROM ANYWHERE, ON ANY DEVICE

Reducing Downtime with Inspiring Automotive Transforming CAD with Enhancing Productivity & Virtual GPU Live Migration Innovation with Quadro Virtual Workstations Enabling Remote Work with Virtual Workstations Virtual Workstations

Virtual GPU Live NVIDIA Quadro vDWS Users no longer wait “No conventional Migration keeps enables virtual hours to download system could flexibly environment running workstations to CAD files and are allocate processing 24/7, with easier perform the same as untethered from their performance to each infrastructure physical physical workstations CAD/CAE engineer.”

management. workstations. to do their work from Masashi Okubo, Assistant Chief Engineer, CIS Dept, Digital Development Read More Read More anywhere. Promotion Division, Automobile R&E Center, Honda R&D Co., Ltd.

18 BUILT FOR THE DATA CENTER AND THE CLOUD

100+ ISV Certified Quadro Virtual Data Center Quadro Long-Life Drivers Professional Applications Workstation Software

References

Using a state-of-the art real-time solution from ZeroLight and taking advantage of the stability and scalability of AWS, Audi successfully rolled out a 3D ultra-realistic interactive car configuration system around the world for customers.

https://aws.amazon.com/partners/success/audi-zerolight-case-study/

Gerber Technology uses Amazon AppStream 2.0 to deliver Accumark, a 2D and 3D CAD software suite, designed specifically for the fashion and apparel industry.

https://aws.amazon.com/appstream2/customers/

Siemens uses Amazon AppStream 2.0 to provide virtual test drives, demo environments, and deliver training of NX its CAD software.

https://aws.amazon.com/appstream2/nx/

https://partners.amazonaws.com/

Engage with your account team AWS Partner Network . Engage with your account manager and your solutions architect . Build use cases, PoCs and get support for solution framing & implementation

https://aws.amazon.com/appstream2/ AWS Professional Services . Advisory and quick Implementation on optimized services working along with Partners

Please post your questions in the question pane

Ramzi Ben Romdhane Walker Stemple Jörg Krall Amir Javanshir Industry Lead WW lead Industry R&D Sr. Sales Specialist Senior SA – ISV Manufacturing France Solutions ProViz DACH Region Partner AWS AWS Nvidia AWS (Moderator)

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AWS Industrial Software Competency Partners

MON AWS in Manufacturing Oct 19

TUE Reinventing Product Design with AWS Oct 20

WED Smart Factory & AWS Oct 21 THU Supply Chain Reinvention Oct 22 FRI SAP in the Cloud for Manufacturers Oct 23