Reinventing Product Design with AWS Ramzi BEN ROMDHANE AWS Industry Lead Manufacturing France © 2020, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark. Manufacturing Webinar Series MON AWS in Manufacturing Oct 19 TUE Reinventing Product Design with AWS Oct 20 WED Smart Factory & AWS Oct 21 THU Supply Chain Reinvention Oct 22 FRI SAP in the Cloud for Manufacturers Oct 23 © 2020, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark. Agenda 1. PLM digital threads on AWS Walker Stemple WW lead Industry R&D Solutions Amazon Web Services 2. Remote CAD & CAE Jörg Krall Amir Javanshir Sr. Sales Specialist ProViz DACH Region Senior SA – ISV Partner Nvidia Amazon Web Services Please post your questions for Q&A into the webinar chat © 2020, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark. PLM digital threads on AWS PLM -Product Lifecycle Management Walker Stemple WW lead Industry R&D Solutions Amazon Web Services October 2020 © 2020, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Agenda 01 Industry challenges 02 Best practices with AWS 03 Solution overview 04 How to get started 05 Appendix © 2020, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Perceived barriers to PLM modernization efforts 50% of industrial firms have been using their current PLM for over 5 years & 22% for 10 years old or greater Source. : June 2018 —CIMdata Cloud PLM: Understanding Adoption Prospects • Reliability must be maintained • Training is required for designers, engineers, analysts • PLM is tightly integrated with other critical IT systems like ERP, MES, SCM • Heavy migration of legacy data (reuse design) • Many customized and legacy engineering services built on it + Modernization projects would last years & cost several hundreds thousand of dollars. “the world has vaulted five years forward in Yet … consumer and business digital adoption in a matter of eight weeks.” © 2020, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Source: McKinsey & Company – “The COVID-19 recovery will be Digital” Industry challenges with PLM systems Product Development Costs Changing Customer and Design-Production and Cycle Time Market Requirements Conformity Identify design reuse opportunities Respond to regulatory or market Reduce production variation and conditions design deviations Enable concurrent design and remote collaboration Implement agile techniques to Enable digital continuity for business improve development transformation © 2020, Amazon Web Services, Inc. or its Affiliates. All rights reserved. AWS Accelerates PLM Modernization Traditional PLM infrastructure is: Modern PLM infrastructure is: • inflexible • Flexible and scalable • fully managed • often poorly utilized Modernization • runs at low latency • secure • managed at years-long life cycle • available everywhere • TCO-optimized Corporate data center AWS Cloud platform for PLM PLM application VDI Remote Customized and legacy Innovation Services servers Engineering services Remote CAD/CAM/CAE License PDM graphics workstations managers Amazon Amazon AWS AWS AWS IoT AWS IoT WorkSpaces AppStream CodeBuild CodeCommit Analytics 1-Click Agile Engineering 2.0 Databases HPC clusters Scale-Out Computing PLM Applications, Analytics & Database Smart Product Amazon RDS Amazon ElastiCache AWS Glue Amazon Athena Amazon Redshift Remote sites ERP Directory CRM Services Collaboration Cloud infrastructure Shared File systems Legacy Applications Amazon EC2 Auto Amazon Application Amazon Elastic Container Elastic Container AWS Scaling Auto Scaling Registry Service Backup Remote backup © 2020, Amazon Web Services, Inc. or its Affiliates. 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AWS PLM Customers Outcomes America Makes saved $30 million Accelerate product development cycle- Partner Case Study 2019, https://d1.awsstatic.com/case-studies/partner-case- time studies/America%20Makes%20PDF.pdf/ Reducing costs and improving 3X Faster Simulation and Analysis turnaround time and quality AWS Case Study, July 2020, https://aws.amazon.com/solutions/case-studies/amazon-lab126- case-study/ End-to end digital continuity to transform 50% design reuse and 100% accuracy in bill of materials (BOM) NP Innovation the business management Partner Case Study 2018, https://aws.amazon.com/blogs/apn/how-aws-industrial-software- Streamline collaboration and minimize competency-partners-are-shaping-the-next-industrial-revolution/ Fresenius Medical design deviations Global Digital Transformation of R&D Care Partner Case Study 2019, https://kalypso.com/liveworx2019 React quickly to customer expectations Collins Aerospace Collins Mission Systems and Avionics supports 14,000+ active users AWS Public Sector Summit, June 2019, https://www.youtube.com/watch?v=RVyrfmTMztM Implement agile techniques across the product lifecycle to deliver new Sales teams use simulation data achieve 7% higher close rate experiences AWS Case Study 2019, https://aws.amazon.com/solutions/case-studies/big-ass-fans-case-study/ © 2020, Amazon Web Services, Inc. or its Affiliates. All rights reserved. How PLM ISVs meet customers needs on AWS Re-host AWS Reference AWS Industrial IaaS PaaS SaaS Architecture SW Competency SIEMENS (coming) Teamcenter on AWS is a fully managed, customized PLM environment with a variety of support packages. Teamcenter cloud migration is delivered through AWS ProServe, Siemens or AWS SI partners. Teamcenter X bundles Siemens industry experience into an AWS powered SaaS offering. PTC Windchill AWS reference architecture runs a highly available, load balanced configuration that automatically scales on demand. Delivered through PTC, AWS certified SI’s or AWS ProServe. PTC Onshape provides an AWS Powered SaaS product development platform that unites CAD, data management, collaboration and real-time analytics. (coming) DASSAULT SYSTEMES Dassault Systemes Enovia PLM is part of the 3DEXPERIENCE platform. AWS customers can re-host Enovia on AWS. AWS ProServe or AWS SI partners mitigate risk and speed delivery of migrations and upgrades on AWS. © 2020, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Proven, Rapid, PLM Migration best practice Market-tested solutions for cloud adoption and transformation Launch Assessment Design Implementation Validation Production preparation 2 to 4 WEEKS 7 to 16 WEEKS 2 to 4 WEEKS FOUNDATION MODERNIZATION INNOVATION Cloud Adoption Framework Provisioning and PLM Prep Re-host and Validate Deploy and Monitor Virtual Workshop(s) • Compute • Integration • Documentation • Define desired outcomes • Storage (MES/CRM/ERP) • Training • Document success criteria and metrics • Network • Data Migration • Change Management • ACL verification • Refine technical • Well Architected review • Executive Summary architecture and PoC • ISV specific actions • Performance validation • Business Outcomes • Business • Platform • Smart Product • People • Security • Generative Design • Governance • Operations • AI/Predictive Analytics AWS Partner Network © 2020, Amazon Web Services, Inc. or its Affiliates. All rights reserved. PLM on AWS summary (users and administrators) Performance: Flexibility & Mobility & Security & data Cost (PLM/CAD/CAE) Scalability: collaboration: quality: effectiveness: Converged Dynamic PLM Run anywhere and Encryption Everywhere Pay only for what you Architecture for R&D environments deployed in on any device. use hours Baseline permissions Unlimited and Digital continuity and granular access Minimize wasted time evergreen compute Scale up/down on demand control lists and resources through speed CAD and CAE to support concurrent Deploy customized right sizing and applications engineering code in minutes Reliability managed services (Eg. RDS) Well architected and proven reference architectures © 2020, Amazon Web Services, Inc. or its Affiliates. All rights reserved. There is an Alexa skill for that… https://www.youtube.com/watch?v=c3ccIfKyQR0&feature=youtu.be © 2020, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Work Backwards • Define existing cloud strategy and stakeholders How to get • Document existing pain points and desired outcomes started ProServe and Partner Assessment What can be done right away? • Conduct AWS professional Services 360° assessment workshop and introduce system integrator partners with expertise in scoped systems 01 Discuss objectives with AWS • Engage AWS ProServe or APN Partners to perform Proof-of-concept on Account Executive AWS 02 Request a Digital Innovation Discovery Workshop workshop • Business case and scope review • Define success • Agree on milestones and plan © 2020, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark. Remote CAD and CAE Bringing the power of GPUs to users in minutes Amir Javanshir Partner Solutions Architect – AWS Industrial Software Jörg Krall Sr. Sales Specialist ProViz DACH – NVIDIA © 2020, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Computer Aided X CAD CAE CAPP CAM Computer-Aided Computer-Aided Computer-Aided Computer-Aided Design Engineering Process Planning Manufacturing Product Data Management (PDM) / Product Lifecyle Management (PLM) Production / Product Design Production Design Operations © 2020, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Product design challenges Faster iterations on Accelerate Decrease product product design Time-To-Market design costs Concurrent