Perth and Kinross Council
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11 11/651 PERTH AND KINROSS COUNCIL Council Meeting – 14 December 2011 VIEWFINDER TWENTIETH QUESTIONNAIRE APRIL 2011 Report by the Chief Executive ABSTRACT This report presents the key findings from the Twentieth Viewfinder questionnaire 2011. 1. RECOMMENDATIONS 1.1 It is recommended that the Council notes the findings from the Twentieth Viewfinder Questionnaire 2011. 2. BACKGROUND 2.1 Expressions of interest for the Twentieth Viewfinder Questionnaire were received from Cultural and Community Services, the Corporate Communications Team and the Community Regeneration Team. Additional questions were also included by the Strategic Planning and Improvement Team to support corporate performance reporting. The final questionnaire sought the views of the public on the following topics: ¾ Sport and active recreation in Perth and Kinross ¾ Health and wellbeing - focusing on mental health ¾ Arts and culture ¾ Living in Perth and Kinross ¾ Communication and information from the Council 2.2 The questionnaire obtained a response rate of 64% (845 people) which is within the industry standard of 60-65%. The results therefore accurately reflect the population of Perth and Kinross as a whole, with 95% confidence, to within ±3.4%. 3. KEY FINDINGS AND FUTURE SERVICE PLANNING 3.1 Detailed findings from the questionnaire responses are attached at Appendix1; key findings are summarised below. 3.2 Sport and Active Recreation in Perth and Kinross The majority of participants (66%) stated that they prefer to take part in informal physical activity such as walking or cycling. The most frequently used Sport and Leisure facility in Perth and Kinross was Perth Leisure Pool followed by Bell’s Sports Centre. 129 Thirty six percent of participants had used Sport and Leisure facilities within the last six months. The most common activity participants used facilities for was swimming for fun. Eighty five percent of participants rated the charges they paid as good value and only 4% rated them as poor value. Seventy three percent of participants used the same facilities as they did three years ago. Only 17% of participants were a member of a local sports or recreation club however 30% of Kinross-shire ward participants said they were members of a local sports or recreation club. Fifteen percent of participants of clubs used Loch Leven Community Campus facilities regularly which reflected the above finding. Only 12% of participants were a member of a private Health or Fitness Club, those who were members chose private clubs because they “thought the facilities were better”. Ninety Two percent of participants thought that Sport and Recreation was important to quality of life in Perth and Kinross. 3.2.1 The information on Sport and Active Recreation Services will be reported to partners at the next meeting of the Sport and Active Recreation Forum on the 26th of August 2011 and used to assist in developing action plans under the new Strategic Framework for Sport & Active Recreation in Perth and Kinross. The information will also be used to inform the development of services under the new contract with Live Active Leisure. 3.3 Health and Wellbeing Thirty six percent of participants had looked for support in the past. Of those people, 82% stated that they were able to find the support they needed. The majority of participants (48%) stated that they coped with the “support of family and friends” during times when they were stressed or found it difficult to manage. The majority of participants (89%) stated that if they were looking for support in future they would go to their GP. The majority of participants said that in the past five years they either went on holiday or did exercise to reduce stress or help them cope. These were also the most likely options they would use in future to reduce stress or help them cope. 3.3.1 The Health and Wellbeing results will be used to complement existing data about the local population’s mental wellbeing. It will be used to support the work of The Joint Planning Team, which leads on the Joint Adult Mental Health Strategy; Towards a Mentally Flourishing Perth and Kinross partnership and The Health and Wellbeing Steering Group. It will provide evidence for setting up and targeting initiatives to build on techniques which people already use to improve their mental wellbeing when stressed. The results highlight that people often use exercise as a way of relieving stress and this information will be used to support joint working between partners in mental health improvement and create new opportunities for physical activity. 130 3.4 Arts and Culture The majority of participants agreed that cultural events bring people together (83%), help them understand local history (69%), give them and their families something to do (63%), help them enjoy living here (65%) and make them want to stay in Perth and Kinross (53%). The majority of participants agreed that cultural activities help children enjoy learning (94%), help young people work together (89%), help young people feel more confident (85%), help young people be part of their community (90%) and give people of all ages things to learn (90%). The majority of participants agreed that cultural events make Perth and Kinross a more attractive place to visit (91%), support local businesses (88%), support creative industry (73%), encourage people to visit again (87%) and improve the national profile of Perth and Kinross (88%). 3.4.1 As a result of the Viewfinder survey a concentrated engagement programme will be carried out in September for the directly managed cultural services (arts, libraries, museums, music), using these results to highlight the areas where we need to undertake more detailed exploration. The project, “Culture Matters - The Big Listen”, will involve carrying out a world café event, a series of focus groups and a questionnaire which will be asking additional key questions about culture and the use of services. All of this engagement activity will form the evidence to underpin a wide-ranging service review of the operational levels of the services, which we anticipate will result in significant change to the service range during the early months of 2012. 3.5 Living in Perth and Kinross Ninety three percent of participants were satisfied with the area where they live. The majority of participants (57%) also thought the area where they lived had stayed the same in the past three years, 17% thought it had improved. Participants stated that the top three things which would improve the area where they live were, better public transport, cleaner streets and better condition of the roads. Ninety three percent of participants were satisfied with Perth and Kinross as an area. The majority of participants (51%) also thought Perth and Kinross as an area had stayed the same in the past three years. Participants stated that the top three things which would improve Perth and Kinross as an area were, more shops/less empty shops, better condition of roads and better public transport. Seventy eight percent of participants were satisfied with the services Perth and Kinross Council provides. 3.5.1 This information is used by the Council to measure progress in delivering the local outcomes within the Perth and Kinross Single Outcome Agreement and is reported as part of the Council’s Annual Performance Report. The results give elected members and Council officers a clear insight into how residents of Perth and Kinross feel about living in the area. They will also inform discussions with partners and other stakeholders involved in the review and revision of the Single Outcome Agreement for 2012 onwards. A surprising 131 finding from this survey has been that participants suggest cleaner streets would improve the area where they live. This will be investigated further by the Environment Service, although it should be noted that national statistics show that for the past five years we have been ranked amongst the top performing authorities for having the cleanest streets in Scotland. 3.6 Communication and Information from the Council Ninety two percent of participants thought it was important to be informed about the services the Council provides. The majority of participants (73%) stated that as residents, not panel members, they felt the Council kept them informed about the services it provides. Fifty six percent of participants read all or most of Perth and Kinross News. Thirty seven percent of participants stated they would like to receive a copy of Perth and Kinross News four times a year. Participants stated that the main methods they would like to receive information from the Council by are local newspapers, Council website, and Perth and Kinross News. 3.6.1 This information will be used by the Council to further develop its corporate communications approach and ensure it is communicating timely, accurate and appropriate information to Perth and Kinross residents, its business community, visitors, partners and the general public. Further analysis of the information will be undertaken to identify regional variations and develop an overall strategy and action plan which specifically addresses any issues. 5. CONSULTATION 5.1 This report was prepared in consultation with the Service Manager - Cultural and Community Services (Culture), Service Manager - Cultural and Community Services (Sport), Health Improvement Officer, Corporate Communications Manager and the Partnership & Improvement Manager and has been considered by the Executive Officer Team. 6. RESOURCE IMPLICATIONS 6.1 There are no financial implications arising as a result of this report. 7. COUNCIL CORPORATE PLAN OBJECTIVES 2009-2012 7.1 The Council’s Corporate Plan 2009-2012 lays out five Objectives which provide clear strategic direction, inform decisions at a corporate and service level and shape resources allocation. They are as follows:- (i) A Safe, Secure and Welcoming Environment (ii) Healthy, Caring Communities (iii) A Prosperous, Sustainable and Inclusive Economy (iv) Educated, Responsible and Informed Citizens (v) Confident, Active and Inclusive Communities This report will impact upon objectives (ii), (iv) and (v).