HORAIYA HONTEN | Booth #47- 47

AMAZAKE (FERMENTED )

Amazake Yogurt (1-2 servings) ALL ABOUT KOJI - RICE MALT Concentrated 100ml Amazake We've heard that this October will mark Since our amazake is non-alcoholic, everyone from Plain Yogurt 80g the 110th anniversary of your company. children to the elderly can enjoy our amazake. Dried Fruits as needed What do you value most with your Cereal as needed Who are your target consumers? products? The health and beauty benefits that amazake has is Quality is the utmost importance at Horaiya. We extraordinary. The koji rice malt breaks down the rice believe that our mission as a food manufacturer is to 1. Cut the dried fruits into small to produce many different enzymes, essential amino pieces. provide high quality products for our customers to acids and vitamins, especially vitamin B. In addition, 2. Mix the amazake, yogurt, and enjoy. For 110 years, we have constantly endeavored koji produces kojic acid, which prevents freckles fruits. to attain our high standards of quality and have been and discoloration of skin, leading to beautiful skin. working to further improve our products. Drinking amazake can be the perfect skin care. The 3. Leave in the refrigerator value of amazake is incredible and we hope to spread A healthy, non-alcoholic overnight. Tell us about the characteristic of your the advantages of drinking amazake to health- 4. Sprinkle cereal on top and enjoy! products. rice beverage full of enzymes, conscious and beauty-conscious consumers abroad. amino acids, and vitamins. Horaiya is a koji manufacturer and we have been Ingredients (2 servings) implementing our traditional koji production What triggered the current amazake Horaiya Honten Co., LTD. method for over 100 years. Koji is a delicate mold boom in ? Koji of Koji……2 Tbsp that is the foundation of Japanese fermentation The high nutritional value of amazake became Beef (for steak)…1 個 ……1 Tsp culture including , and amazake, and the widespread and people who are concerned about development of koji is key to all of our products. We SOY SAUCE KOJI (RICE MALT) their well-being began drinking amazake. Although & ………………1 Tsp perfected this delicate koji fermentation production Salt Pepper………適量 well known as a winter drink, the benefits of drinking Garlic……1 clove and developed products that express the value of our amazake helped establish its title as a summer drink Potato Starch……2 Tsp traditional koji. Diced Steak with Soy Sauce Koji (2 servings) as well. Hot, summer days reduce your appetite and Onion……1/2 Grated Garlic…1/2 Tsp cause fatigue due to lack of nutrition and hydration. What kind of certifi cations or awards Amazake is the perfect drink to combat these Cooking Sake……1 Tsp Oil……………as needed have you received? troubles and regain energy. Horaiya’s products are Kosher-certified by the Kosher SoyD iSaucerecti oKojins 300g Division of London Beth Din (KLBD). Our amazake is Beef (for steak) 150g What are your future goals? １. Make the soy sauce koji sauce the only Kosher-certified amazake and our miso is the We hope to further improve our traditional koji Salt & Pepper as needed first miso to obtain Kosher certification. Our amazake production method to provide even better products Grate the onion. Mix with koji from the soy sauce also received the Monde Selection Gold Award three Potato Starch 2 Tsp for our consumers. Rather than being satisfied by Grated Onion 1/2 times and is recognized as a high quality product. We our current state, we want to continue advancing koji, cooking sake, mirin, sugar and grated garlic. hope to communicate to consumers that Horaiya is a Cooking Sake 1 Tsp and tackle new challenges. We aim to extend ２.Prepare the meat reliable food manufacturer. our products to reach those who are abroad and Mirin 1 Tsp promote traditional Japanese food culture. Dice the beef into chunks, sprinkle salt and pepper What do you want to introduce to the Sugar 1 Tsp overseas buyers most and why? Please briefl y tell us about yourself. Garlicand cover with potato1 clove starch. Our amazake! Amazake is a traditional Japanese Although born and raised in the U.S., I have lived A wonderful blend of sweet Grated３. Garlic 1/2 Tsp fermented rice drink loved since the Edo period. It is Cook the meat and garlic. with Japanese food my entire life. I wanted to spread rice malt and savory soy Oil as needed excellent hot on a cold, wintery day to warm up your traditional Japanese food to other countries and act Put oil in the frying pan and fry the garlic until body, but also tastes great cold as a bridge between Japan and abroad. I especially sauce. on a hot, summery day to love fermentation, both the food and the process, golden brown. Take out the garlic and leave the oil. obtain necessary nutrients. and thus, I am working on spreading the marvels of 1. Mix grated onion, soy sauce koji, cooking sake, mirin, sugar and gratedCook garlicthe beef to make on boththe sauce. sides. Add the sauce and enjoy! Amazake also has many Horaiya’s koji products to the rest of the world. health and beauty benefits. 2. Dice the beef into chunks, sprinkle salt and pepper and cover with potato starch. 3. Put oil in the frying pan and fry the garlic until golden brown. Take out the garlic and leave the oil. Cook the beef on both sides. Add the sauce, sprinkle the garlic and enjoy! Interview with Misaki Tanida, International Market Development of Horaiya Honten So12y Sauce Koji with Scallions on 13 Horaiya Honten Co., LTD.

Ingredients (2 servings) Tofu…… 300g Soy Sauce Koji… as needed Garlic…1 clove Spring Onions…5 cm/2 in Oil… as needed Green Onions…for serving

Directions １.Fry the garlic Peel the garlic and slice thinly. Add oil to a warm frying pan. Fry the garlic slices. ２. Cut the scallions Cut the white part of the spring onions thinly. Cut the green onions into small pieces. ３.Pour the soy sauce koji Top the tofu with scallions and soy sauce koji.