Contacts: Rachel Sandler Vanessa Reyes TV Land TV Land 212/846-4412 310/752-8081
TV LAND SCORES MOST-WATCHED SECOND QUARTER EVER IN PRIME AND TOTAL DAY
Network Boasts Gains in Prime and Total Day among Total Viewers
New York, NY, June 27, 2006 – TV Land scored it most-watched second quarter ever in prime time and total day among total viewers, according to Nielsen Media Research (3/27/06-6/25/06). Bolstered by the success of its regularly scheduled classic TV lineup plus originals like Living in TV Land and TV Land’s Top Ten , and an Andy Griffith Show 48-hour marathon, TV Land finished the quarter with gains among total viewers in prime and total day versus 2Q 2005.
In prime time, TV Land averaged 919,000 total viewers, up +7% versus 2Q 2005. The network scored a 0.4/363,000 among its core demo of Adults 25-54. In total programming day, among total viewers, the network drew 586,000 total viewers, up +7% over last year, which fueled the network to its most-watched second quarter ever in total day. Additionally, TV Land posted a 0.3/262,000 average among Adults 25-54.
Among TV Land’s 2Q Highlights include:
• The network’s 48-hour marathon of The Andy Griffith Show (5/20/06- 5/21/06) averaged a 0.6/606,000, up +100% in rating and +92% in delivery among A25-54 over the comparable period year ago. The network drew an average of nearly 1.2 million total viewers during the weekend, up +74% over last year.
• The premiere of the comedy series Benson , which launched with a 48-hour marathon on June 3, scored a 0.4/439,000 average among the network’s core demographic, up +17% in delivery over the comparable period year ago. The weekend averaged nearly 800,000 total viewers, up +5% over last year.
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Page 2: Most Watched Second Quarter
• TV Land’s original series, Top Ten: Spin-offs averaged a 0.4/364,000 for its June 7 premiere, up +33% in rating and +12% in delivery over last year. This installment drew an average of 648,000 total viewers.
• The 48-hour Three’s Company marathon (6/24/06-6/25/06) averaged a .40/427,000 among A25-54, up +19% in delivery over last year. The weekend averaged 905,000 total viewers, up +42% versus a year ago. The marathon also included the premiere and encore presentation of the TV movie Behind the Camera: The Unauthorized Story of Three’s Company . The premiere telecast on June 24 scored a .40/404,000 among the network’s core demo, up +33% in rating and +21% in delivery versus year ago, and averaged 832,000 total viewers, up +6% versus year ago. The encore presentation on June 25 delivered a .50/459,000 among A25-54, up +67% in rating and +72% in delivery over the comparable period a year ago. The encore presentation also averaged 880,000 total viewers, up +100% over last year.
Now seen in over 90 million U.S. homes, TV Land is dedicated to building the ultimate Baby Boomer entertainment brand on all platforms. Armed with a slate of new original programming, newly acquired Classic TV and movies, multiplatform content and Cause Change , a new pro-social initiative, the network is uniquely positioned to cater to America’s 78 million Baby Boomers, the first generation of Americans who grew alongside television. TV Land’s program mix features hit originals, popular dramas, sitcoms, westerns and Retromercials®. TV Land’s roster includes hits like All in the Family, M*A*S*H, The Andy Griffith Show and several others. Furthering the network’s commitment to develop original programming that complements its roster of acquisitions, the network regularly showcases original series and specials like I Pity The Fool, Sit Down Comedy with David Steinberg, TV Land Myths and Legends, Generation Boom, TV Land Confidential, TV Land’s Top Ten , My First Time and the upcoming original series High School Reunion .
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world’s leading creators of programming and content across all media platforms. MTV Networks, with more than 130 channels worldwide, owns and operates the following television programming services – MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through
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Page 3: Most Watched Second Quarter its robust consumer products businesses and its more than 200 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.
About Viacom Viacom is a leading global entertainment content company, with prominent and respected brands in focused demographics. Offering programming and content for television, motion pictures and digital platforms, Viacom’s world-class brands include MTV Networks (MTV, VH1, Nickelodeon, Nick at Nite, Comedy Central, CMT: Country Music Television, Spike TV, TV Land, Logo and more than 120 networks around the world), BET Networks, Paramount Pictures, Paramount Home Entertainment, DreamWorks and Famous Music. More information about Viacom and its businesses is available at www.viacom.com .
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