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1914 the Ascap Story 1964 to Page 27

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1914 the Ascap Story 1964 to Page 27 FEBRUARY 29, 1964 SEVENTIETH YEAR 50 CENTS New Radio Study 7A^ I NEW YORK-Response Ratings, a new and unique continuing study measuring radio station and jockey effectiveness, will he 'r, launched in next week's issue. This comprehensive radio analysis- another exclusive Billboard feature-will he carried weekly. Three different markets will be profiled in each issue. It will kick off in the March 7 Billboard with a complete study of the New York, Nashville, and San Francisco markets. In subsequent weeks, the study will consider all key areas. This service has been hailed by broadcast The International Music -Record Newsweekly industry leaders as a major breakthrough in station and personality Radio -TV Programming Phono-Tape Merchandising Coin Machine Operating analysis. Beatles Business Booms But Blessings Mixed Beatles Bug BeatlesGross r z As They 17 Mil. Plus Paris Dealer, 31-4*- t 114 In 6 Months 150 Yrs. Old, Control Air NEW YORK - In the six By JACK MAHER six months prior to the peak of Keeps Pace NEW YORK - While a few their American success, Beatles manufacturers were congratu- records grossed $17,500,000 ac- Story on Page 51 lating the Beatles for infusing cording to EMI managing direc- new life and excitement into the tor John Wall. record business others were This figure, which does not quietly venting their spleen include the huge sales of Beatles against the British group. records ín the U. S., shows the At the nub of their blasphe- staggering impact the group has mies was the enormous amount had on the record industry t r 1.+ra.. of air time devoted to the group around the world. invasion American ad :,.,. since its of Beatles records, either "I lc shores. With four single records Want to Hold Your Hand Hand" to work with (and both sides of Her Standing There" or "I Saw (Continued on page 8) (Continued on page 8) Decca Offers r I Dean Show New 'Breaks' .M= Is Mecca For Stations For 'Country NEW YORK - ABC -TV's By GIL FAGGEN r Jimmy Dean Show, as a result of its increased country music ways NEW YORK - Seeking Kids Flock to orientation, has rapidly become to better serve the radio stations, the mecca for top country acts Decca Records has initiated a P.A.'s seeking national exposure. The service that may well revolution- Previn's development has been quite ize the promotion of many single dramatic, for it has been proved records. a that an ap- A La Beatles ..-.> beyond doubt More than two years in the pearance on the Dean program planning, the project conceived quickly benefits an artist fi- by Henry Jerome, a Decca re- Story on Page 49 , t+. r 00 nancially in two ways: (1) cording artist and one of the There's an upsurge in his rec- Coral a.&r. staff directors, pro- ord sales, and (2) a demand vides radio stations free of is created for personal appear- charge with a 45 record of vari- ances, often at a figure in ex- ous production aids based on cess of what the artist received the theme of Decca's latest in- prior to his shot on Dean's strumental release by Henry show. Jerome, his orchestra and chorus As a result, virtually the entitled "That Haunting Theme." entire country field, including The production aids have been deejays at hundreds of stations recorded with a 14 -piece orches- Pics and Labels Tie Closer which program c.&w. music, tra and a six -voice chorus and plug the show and the records are comparable in many respects By MIKE GROSS works. One of the albums will Mike Clifford's on United Artists of artists booked on the show. to similar -type musical produc- be Mancini's own sound -track and Laurindo Almeida on Capi- Meanwhile, the mail pull of tion aids that may cost a radio NEW YORK - The ties be- version on RCA Victor and the tol. They all are being set for the Jimmy Dean Show has station several hundred to a tween the motion picture indus- other will he by Jimmy Riselli March release. risen sharply, indicating that thousand dollars or more to buy. are try and the record business on the 20th Century -Fox label. Mutual Benefits the program's increased use of Decca has already spent more growing stronger. Sound -track There will be three singles ver- country material is paying off This extraordinary push on than $5,000 dollars in develop- sets and recordings of pic title sions of "The Pink Panther for the network and the show. in addition to being ing the concept. songs have become key exploita- Theme." These will be by Man- Mancini. Two additional employees have based on his track record (Acad- Side 1 spotlights six lush in- tion tools for the films and, at cini on RCA Victor, Quincy been added to Dean's staff- emy Awards for "Moon River" strumental bridges and beds of the same time, have developed Jones on Capitol and the Har- just to answer mail. from "Breakfast at Tiffany's" varying lengths from 31/2 sec- into hot selling properties for the monicats on Columbia Records. Back in December of 1963, and the title song to "The Days onds to 40 seconds. The cuts disk industry. "It Had Better Be Tonight.," the (Continued on page 4) of Wine and Roses," as well as feature the "Brazen Brass" business romance song written for the film by The disk his current "Charade" click) is sound with choral embellish- music is spotlighted Mancini with lyrics by Johnny with film further evidence of the mutual ment performed in different wide being Mercer and Franco Migliacci, anew with the push benefits that films and disks are tempos. Programmers may use prepared for "The Pink Pan- will he released on five singles. RIAA's Proposed Trade giving each other. Another cur- these cuts for fill, bridges be- ther," for which Henry Mancini These are Mancini's on Victor, rent title song push is on "Seven Practice Rules Page 4 tween commercials and an - wrote the score. Two albums and» Riselli's on 20th Century -Fox, ... on page 3) (Continued on page 12) eight singles are already in the Buddy Greco's on Epic Records, (Continued 1914 THE ASCAP STORY 1964 TO PAGE 27. BE SURE TO SEE BILLBOARD'S SPECIAL TRIBUTE TO . ASCAP ON ITS 50TH ANNIVERSARY. TURN o ./9 o ..` o J r i _ { t .,_1J r FRO MROCKINGHORSE TO ROC K 1 G IVCHAIR" ROCKIHG w UP .,, #8311 CHAIR CHEER ,, RCA VICTOR - = c/:.10 The most trusted name in sound 0 FEBRUARY 29, 1964 BILLBOARD 3 BEA T LES' EPS T EI N BOOSTS Coast Dealers Set Conference; OTHER ENGLISH ACTS Analyze FTC and Disk Business LONDON-Beatles Manager Brian Epstein has been moving By ELIOT TIEGEL have gone out of business, Jud- cause of discount advantages in past weeks to solidify and enhance the position of other British kins estimates, leaving about 300 shown racks and one stops, Jud- Veteran groups after the skyrocketing take -off of his Beatles. HOLLYWOOD - still in the trade. Of this figure, kins says the indie retailers are Los Angeles area retailer How- Epstein has signed a contract to make a movie with Gerri and Judkins estimates "three quar- now among their prime cus- a meet- the Pacemakers. This film, the group's first, will he released through ard Judkins announces ters are not buying through their tomers. ing the Southern California United Artists and will be produced by his Subafilms firm. Epstein of authorized distributors." Be- The 24 -year veteran of the Association to has already signed the Beatles for three pictures with UA. Record Dealers record business emphasizes that next three The manager -promoter has also hired one of London's most he held within the retailer's profits are now coming important theaters, the Prince of Wales, to present Sunday concerts weeks to explain the FTC's pro- from the money made off the posed rules for the record indus- through 1964. These concerts will begin May 3. extra discounts offered by the try. He has inked the Searchers for the opening date and reported RIAA Invites manufacturers. a sellout for a Beatles show set for May 31. The Beatles dates were Judkins told Billboard he Along Pico Boulevard the SRO a few hours after tickets were put on sale. Another headliner set hoped the meeting would reacti- price slashing continues with for that show is U. S. Monument Records star Roy Orbison, who will vate the 50 -member organiza- Record Sales offering 15 per he in Europe at that time. tion which has been dormant cent off on MGM, Verve, Unit- he Broadcasters the past year. He said would ed Artists and Reprise LP's. ask members for additional sug- Sales prices for a $2.98 LP was gestions to be presented in Wash- $2.10 for the MGM products ington 13. will March Judkins To April Meet and $2.15 for the UA and Re- attend the FTC conference as a prise merchandise, with the pro- delegate for the National As- Csida + Nashville + WASHINGTON Another gram running until March 31. sociation of Music Merchants, - important step on the road to Singles were being sold at the representing 1,700 dealers. increased co-operation and un- counter for 55 cents, while at 1 Independents Healthy derstanding between the broad- Merit, the price was down to 54 Public = Million Regarding retail business in casting and record industries cents, now very much in compe- tition with one -stops.
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