INTRODUCTION of H+K Strategies Korea H+K STRATEGIES H+K Overview the WORLD’S LARGEST MARKETING COMMUNICATION GROUP - H+K Strategies Belongs to WPP Group

April, 2019 INTRODUCTION OF H+K Strategies Korea H+K STRATEGIES H+K Overview THE WORLD’S LARGEST MARKETING COMMUNICATION GROUP - H+K Strategies belongs to WPP Group

59  © Hill+Knowlton Strategies H+K GLOBAL NETWORK WITH UNPARALLELED CONNECTIVITY

4 © Hill+Knowlton Strategies H+K STRATEGIES KOREA: AT A GLANCE

LEADING INTERNATIONAL COMMUNICATIONS CONSULTANCYin Korea since 1999 82 PUBLIC RELATIONS PROFESSIONALSwith bilingual and cross-cultural capabilities Strong expertise in strategic communications planning and execution including CONSUMER BRAND MARKETING, CORPORATE COMMUNICATIONS, BRAND LAUNCH, DIGITAL COMMUNICATION AND CRISIS & ISSUES MANAGEMENT across diverse industries including FMCG, CORPORATE, TECHNOLOGY, GOVERNMENT AND PUBLIC SECTOR STRONG EXPERTISE IN CONSUMER MARKETING, BEAUTY, LIFESTYLE & LUXURY - Our team has worked for brands such as Innisfree, SKII, The Face Shop, Nivea, Acuvue, Neutrogena, P&G, Braun, Johnson & Johnson, Chanel, Seoul Fashion Week, etc. STRONG MEDIA RELATIONSHIP AND ENGAGEMENTwith lifestyle & fashion media qualified in producing positive coverage of news and features that has a strategic link to client’s mission and goals STRONG EXPERTISE IN INFLUENCER MARKETING & SOCIAL MEDIA MANAGEMENTincluding online influencer management, blogger relations, online forum and community management, viral marketing and content creation, celebrity engagement, online issue and crisis management

5 © Hill+Knowlton Strategies ONE-STOP “Communication & Creative Team Service

H+K Korea retains creative specialized team. The ‘Creative Team’ plans creative campaign, events, Influencers/celebrity networking and establish and operate digital platform

STRATEGIC INTEGRATED CREATIVE CONTENT & COMMUNICATION PLANNING STORY DEVELOPMENT & EXECUTION

MEDIA / INFLUENCER / INTEGRATED PR AND CONSUMER EVENT SOCIAL MEDIA CAMPAIGN PLANNING & EXECUTION EXECUTION H+K KOREA

KOL & INFLUENCER TRADITIONAL ENGAGEMENT MEDIA OUTREACH

CRISIS SOCIAL MEDIA / MANAGEMENT TEAM DIGITAL OUTREACH

6  © Hill+Knowlton Strategies DIGITAL MARKETING COMMUNICATIONS CAPABILITIES

H+K Strategies offers comprehensive online and offline marketing services based on the optimal communication strategy to bring the brands’ success and to maximize client’s satisfaction

STRATEGIC MONITORING & SNS VIRAL CRISIS & ISSUE CONSULTATION MEASUREMENT MARKETING MARKETING MANAGEMENT

DIGITAL CORPORATE ONLINE CONSENSUS CORP. & BRAND SNS CAMPAIGN PLANNING & POTENTIAL ISSUE ANALYSIS REPUTATION (QUANTITATIVE + STRATEGY DEVELOPMENT VIRAL PROGRAMME & THREAT ASSESSMENT MANAGEMENT QUALITATIVE) ON & OFFLINE IMC ISSUE MANAGEMENT ONLINE DASHBOARD SNS CONTENTS PLANNING POWER BLOGGER SEEDING STRATEGY STRATEGY & MANUEL CLIPPING NEWSLETTER & DEVELOPMENT PROGRAMME DEVELOPMENT DEVELOPMENT EVALUATING MARKETING SNS PLATFORM OPERATION IMAGE & VIDEO CONTENT REAL TIME MONITORING MESSAGING RESULT & MANAGEMENT DEVELOPMENT OF SPREADING ISSUE

AMENDING CORP. COMMUNICATION PROGRAMME TO SPREAD ISSUE POSITIONING REPUTATION TRACKING BRAND BLOG GUIDELINE BRAND CONTENT STATEMENT ANALYSIS SNS PLATFORM TRANSNATIONALPROJECT PORTAL / SNS ADVERTISING ISSUE MANAGEMENT & MANAGEMENT KPI & ROI BRAND COMMUNITY HANDLING

GLOBAL SNS INFLUENCER MULTIMEDIA ISSUE MARKETING ETHICS & LEGALITY REVIEW ANALYSIS & MAPPING NEWSROOM

7 © Hill+Knowlton Strategies PR Awards Asia 2018 Chosun Ilbo Japan / Korea Agency of the Year Corporate Social Responsibility Award H+K (Gold) PR Week Awards 2014 Campaign Asia Awards 2017 Asia-Pacific PR Campaign of the Year Korea Japan / Korea Agency of the Year (silver) PR Week Awards 2014 Best Use of Broadcast/Video Award Campaign Asia Awards 2014 Japan / Korea Agency of the Year Gold Stevie Winner 2014 Wins (gold) Best Asia-Pacific Campaign Dragons of Asia Awards 2017 of the Year (social media) Best Social Media or Word of Promotion Marketing of Asia 2014 Mouth Campaign (black Best in Korea dragon)

Dragons of Asia Awards 2014 Chairman’s Award 2011 Best Integrated Marketing Best Client Service Campaign (order of excellence)

Korea Social Network Service 2017 Awards Best Prize

8  © Hill+Knowlton Strategies H+K EXPERIENCE IN LIFESTYLE BRAND POSITIONING

Various consumer/media st Successful marketing 1 local launching and Press event with famous Press event with famous campaigns with Johnson’s communication for hair positioned no.1 market share soccer player Ki-Sungyong for singer Yoona, magazine Baby for a long relationship care brand Vidal Sassoon brand for contact lens brand electric shaver brand Braun’s tie-up, influencer from 2004 to now J&J Acuvue for 11 years new products for 3 years programs for Crocs

1999 2000 2002 2004 2013 2015 2017 2018

Celebrity marketing 1st Korea national Leading living & kitchen brand PR Targeting family for P&G hair care launching PR for for household goods company communication PR & Changing consumer’s brand Pantene premium cosmetic Lock&Lock for over 12 years marketing support for perception for breakfast brand SK-II and family restaurant Outback positioning instead of sustaining service Steakhouse from 2004 devil’s jam via local after 15 years until now message campaign for Successful global influencer global spread brand Nutella programs for LG Electronics' key strategic products - Styler, NeoChef, TWINWash, CordZer - targeting the home & appliance markets of US, Mexico, France, Netherland, Russia, and Taiwan coordinated from H+K Korea 4  © Hill+Knowlton Strategies H+K EXPERIENCES: MARCOM/BRAND COMMUNICATIONS

+ H+K Korea has provided full support for our clients from communication strategy establishment to PR activity executions such as building brand awareness and corporate reputation, promotions and on-offline media communications.

J&J ACUVUE - 7th anniversary BRAUN new series 9 launching Ferrero Rocher Christmas event Heineken Korea: STAR SERVE PR for the Seoul Fashion Week press event w/ Min-Jung Lee event w/ top soccer player, with brand model Min Ho Lee organizing committee Sung-Yueng Ki

BLANC & ECLARE ARTISTRY’s MUSE Teresa P&G: From SK-II Product Cotton Council International: J&J Johnson’s - Princess Media Event palmer in BIFF Red Carpet Launch to market leading 2012 Cotton Day w/ top celeb, Shampoo Launch Event brand Lee Hyo-Ri

10 © Hill+Knowlton Strategies H+K EXPERIENCES: HEALTH + WELLBEING

+ H+K Korea has provided full support for our clients from communication strategy establishment to PR activity executions such as building brand awareness and 3rd party endorsement, health campaign, promotions and on-offline media communications.

Dettol – Campaign by Acuvue - Eye Health Nivea - Blog marketing, online Johnson’s baby – Media California Fitness Club - Partnering with credible 3rd Campaign with viral promotion, WOM program Coverage on Protecting Media familiarization party health associations optician and Celebrity for “PEARL & BEAUTY” Baby Skincare program, fashion show Deodorant

Danone – feature articles, Ocean Spray – Media fam Novartis Korea - Media Nutrilite – press Cheil Jedang CJ health system conferences and media conference, media fam interviews for publicizing - Press FAM trip, event, feature trip for delivering the benefit ‘Activia’’ of cranberry education on Glivec while article placement for launching in Korea

11  © Hill+Knowlton Strategies H+K EXPERIENCES: DIGITAL/ONLINE COMMUNICATIOM

+ H+K Korea conducted an array of digital PR campaigns and SNS events with strategic consultation for various companies.

Singapore Tourism Ferrero Rocher Allianz UFC Duracell

Hyundai Motors Hankook Tire KIA Motors Han Sung Motor LG Electronics

+ H+K Korea has provided full support for our clients from communication strategy planning to public relations activities such as public affairs, raising public awareness, public campaign, media events, collaboration with sports stars and CSR activities.

2014 Incheon Asian games: Media Events for Official PR Agency for Launching the Bidding Committee 2013 PyeongChang Winter “Cheer Asia!” regional campaign Holland&Belgium Bidding 2018 Pyeongchang Winter for the 2011 Daegu IAAF World special Olympics global Committee for the 2018/22 Olympic Committee Championships development summit World Cup

UFC Fight Night SEOUL UFC 200 Viewing Party & JS Dream Cup X AirAsia AirAsia: QPR Press conference NBA Cares X United Airlines X UFC Featherweight With JI Sung Park Special Olympics CSR Championship

+ H+K Korea conducted an array of PR campaigns and media events with strategic consultation for various IT/Tech companies in corporate and marketing communications

Dolby Product Dell Korea Canon Consumer Event Jabra Bluetooth Headset Mobile Application Launch Showcase Press Conference Launch Event Launch & Photo Session

LG Prada Phone LG G Flex Launch LG Chocolate Phone LG Forum about LG H&A Global Global Market Launch Press Event Launch Event Consumer Trends Influencer Program

+ H+K Korea has provided full support for our clients from communication strategy establishment to PR activity executions such as monthly media relations, influencer marketing, online viral activities, media familiarization trip, media conference and CSR event.

Singapore Tourism Board – AirAsia – First launch in Korea Hong Kong Tourism Board – Korean Air – Launch event of new United Airlines – CSR event Retainer services, endorser PR aviation market, influencer PR Media PR activities uniform designed by Gianfranco partnering with NBA Cares and & target audience event Ferre Make a wish foundation

Incheon Asian Games – Ayana Resort & Spa – Media Conrad Hotel – Press JW Marriott – Various PR Courtyard Marriott – Media Roadshow w/ K-pop star JYJ, VIP familiarization trip conference for official grand activities for 5 F&B outlets conference to announce grand event, online viral PR opening opening

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