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City Mall Re-Concept

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City Mall Re-Concept ABOUT THE OBJECT Commissioning periods: 2007 (phase I), 2011 (phase II) MILLION Location: 17 bld.2, lit. A Kolomyazhskiy ave, Pionerskaya metro station, VISITORS PER MONTH Primorskiy district, St. Petersburg 1,2 Gross building area (GBA): 104 768 m2 Gross leasable area (GLA): 72 050 m2 Number of levels: 4 Parking: ground, 1 200 parking spaces Total number of stores: 155 TRAFFIC GROWTH FORECAST TOTAL QUANTITY OF STORES AFTER RECONCEPTION 155 20% KAD Prospekt Prosvescheniya ave. Prosvescheniya KAD 3 Ozerki Vyborgsky district Parashutnaya st. Grazhdanskiy Primorskiy prospekt district Tihoreckiy ave. 2 Nauki ave. ZSD Komendantskiy ave. Udelnaya Svetlanovskiy ave. Akademicheskaya Пр. Энгельса Kolomyazhsky ave. Politekhnicheskaya Primorskiy 1 district Komendantskiy prospekt Ispytateley ave. Kalininskiy Bogatyrskiy ave. Nepokorennyh ave. Grazhdanskiy ave. district Pionerskaya Engelsa ave. Ploshchad Muzhestva Staraya Derevnya Piskarevskiy ave. Chernaya Rechka Vyborgskaya embankment Marshala Bluhera ave. КАД Lesnaya Наб. Обводного канала ZSD Petrogradskiy Polyustrovskiy ave. district Medikov ave. Krestovskiy Ostorov Petrogradskaya Vyborgskaya Chkalovskaya Gorkovskaya ZSD ST. PETERSBURG Ploschad Lenina Sportivnaya Primorskaya Vasileostrovskaya Nevskiy Chernyshevskaya prospekt ave. Bolshevikov Vasileostrovskiy Ploschad district Nevskiy ave. Vosstaniya Admiralteyskaya Zanevskiy ave. Bolshoy ave. VO Ladozhskaya Gostiniy dvor Novocherkasskaya Vladimirskaya Dalnevostochniy ave. Prospekt Coverage area within 10 min. of transport Sadovaya Bolshevikov Ligovskiy Oktyabrskaya embankment 1 accessibility – 148 000 people Pushkinskaya prospekt Obuhovskoy Oborony ave. Kollontay st. Coverage area within 15 min. of transport Tekhnologicheskiy Obvodniy Kanal institut 2 accessibility – 410 000 people Embankment Obvodnogo Kanala Coverage area within 25 min. of transport Admiralteyskiy Baltiyskaya Ulica 3 accessibility – 565 000 people district Dybenko Frunzenskaya Ligovskiy ave. Stachek ave. Kirovskiy district LOCATION. COVERAGE AREA City Mall is located, in one of the most dynamically developing and densely populated districts of the city, in walking distance from Pionerskaya metro station, at the intersection of 2 major roads – Kolomyazhskiy avenue and Ispytateley avenue. ROAD TRAFFIC >130 000 PIONERSKAYA METRO STATION VEHICLES PER DAY TRAM TROLLEYBUS 2 ROUTES 3 ROUTES BUS COMMERCIAL MILLION 14 ROUTES 18 MINIBUS ROUTES 2,3 PASSENGER PER MONTH COVERAGE AREA 565 000 PEOPLE Автово Международная ЗСД Парк Пр. Маршала Казакова Победы Пролетарская Пр. Славы Ленинский пр. Lunacharskogo ave. 10 13 Ленинский Engelsa ave. Московская Фрунзенский проспект Обухово Пр. Стачек район 11 9 17 Parashutnaya st. Ozerki Рыбацкое Пр. Маршала Жукова 18 Звездная Обороны Обуховской Пр. 15 Проспект 12 21 Ветеранов 8 19 Московское ш. Купчино КАД 16 Severniy ave. 14 Korolyova ave. ZSD Пулковское ш. КАД Komendantskiy ave. Московский Shuvalovskiy ave. район Verbnaya st. Сосновка Planernaya st. Toreza ave. Parashutnaya st. Udelnaya Dolgoozernaya st. Engelsa ave. Korolyova ave. Kolomyazhskiy ave. Ilyushina st. Sizova ave. Komendantskiy 2 Bogatyrskiy ave. prospekt Svetlanovskiy ave. Ispytateley ave. 6 Udelniy park 7 2-nd Murinskiy ave. Ispytateley ave. Bogatyrskiy ave. Pionerskaya Optikov st. 1 ZSD 22 Optikov st. 20 3 Mebelnaya st. Bolshoy Sampsonievskiy ave. Torfyanaya road Torfyanaya Lanskoe highway Primorskoe highway Mebelnaya st. 23 26 Staraya Derevnya 4 25 Chernaya Rechka 5 24 Lesnaya Primorskiy ave. Vyborgskaya embankment Torzhkovskaya st. ZSD Indicators for October, 2018. RESIDENTIAL DEVELOPMENT AND CONSTRUCTION IN THE COVERAGE AREA, DURING 2018-2022 1 RQ Primorskij Kvartal 14 RQ UP-kvartal Komendantskiy 2 RQ Master Serebristy Bulvar, 19 15 RQ New Time 3 RQ Bogatyr 3 16 RQ YOGA 4 RQ Aviator 17 RQ Ultra City 5 RQ Life-Primorskiy 18 RQ Na Koroleva 6 RQ MoreOkean 19 RQ Graffiti 7 RQ Morskaya zvezda 20 RQ ArtLine v Primorskom 8 RQ Ariosto! 21 RQ Normandia 9 RQ Polis na Komendantskom ecological quarters 22 RQ TARMO 10 RQ Chistoe nebo 23 RQ Terra 11 RQ Novaya Kamenka 24 RQ Riviere Noire 12 RQ Legenda na Komendantskom, 58 25 RQ Chernaya rechka 13 RQ Shuvalovsky 26 RQ RICH’ART CLUB PLANNED POPULATION INCREASE TOTAL AREA OF THE NEW RESIDENTIAL FACILITY, DURING 2017-2018 WHICH IS TO BE COMMISSIONED DURING 2018-2023 MILLION 45 550 PEOPLE 2,2 SQUARE METRES TOTAL AREA OF THE NEW RESIDENTIAL FACILITY, WHICH IS TO BE COMMISSIONED DURING 2017-2018 POPULATION INCREASE FORECAST DURING 2018-2023 MILLION SQUARE METRES 1,06 97 500 PEOPLE RECONCEPTION CHANGES TO THE ARCHITECTURAL PLANNING AND ZONING AND TENANT MIX: CHANGES TO THE FACADE AND IMPROVEMENT OF THE INTERIOR SOLUTIONS: ADJACENT AREA: • development of the new attraction areas such as: City Plaza, • expansion of formats and conceptual actualization of the • facades renovation; City Square, City Avenue, City Boulevard, City Park, City Garden, existing operators; • reconstruction of the entrance area; City Food; • expansion of the Children's goods gallery located on the level 3; • conceptual update of the informative and advertising media • leasable area expansion; • qualitive improvement of tenant mix, introduction of the located on the facade; • height increase for shopfronts; international brands; • changes to the parking arrangement system; • visitors flow improvement, by means of shifting the escalators • food court enlargement, as well as the expansion of the • development of the allotted, conveniently placed pedestrian areas. to the center of the gallery and installing pedestrian bridges; choices of operators, from classic network concepts to original • changing of the architectural planning and interior solutions, gastro cuisine; which were developed together with the British architectural • construction of a panoramic park view restaurant on the rooftop. bureau Chapman Taylor. Duration of reconception — 2018-2019, without operation shutdown. NOW NEW CONCEPT CITY PLAZA CENTRAL ATRIUM LEVEL 1 NOW CITY SQUARE CENTRAL ATRIUM LEVEL 1 NEW CONCEPT NOW NEW CONCEPT CITY BOULEVARD FASHION GALLERY LEVEL 1 NOW CITY AVENUE FASHION GALLERY LEVEL 1 NEW CONCEPT NOW NEW CONCEPT CITY PARK FASHION GALLERY LEVEL 2 NOW CITY SQUARE CENTRAL ATRIUM LEVEL 2 NEW CONCEPT NOW NEW CONCEPT CITY GARDEN FASHION GALLERY LEVEL 2 NOW CITY GARDEN FASHION GALLERY LEVEL 2 NEW CONCEPT NOW NEW CONCEPT CITY PLAZA CENTRAL ATRIUM LEVEL 3 NOW CITY SQUARE CENTRAL ATRIUM LEVEL 4 NEW CONCEPT NOW NEW CONCEPT CITY FOOD FOOD COURT LEVEL 4 NEW CONCEPT CITY FOOD FOOD COURT LEVEL 4 NEW CONCEPT Total area – 4 500 m2 • 1 100 seats • City and park panoramic view • Design studio DA.Architects • 12 fast food operators • 18 original cuisine operators • Grand opening – March 2019 • Fashion Accessories, gifts and jewelry Health and beauty Lingerie Electronics and multimedia LEVEL Homeware 1 F&B Food hypermarket DIY Services Central entrance zone Fashion Shoes and accessories Young, sport and casual 2 LEVEL Electronics and multimedia Goods for kids 3 LEVEL Books and hobby supermarket ROOFTOP RESTAURANT 4 LEVEL Cinema Food court CONTACTS FortGroup 41B Grazhdansky Prospect, St. Petersburg, 195220, Russia Tel.: +7 812 45 66 300 Fax: +7 812 45 66 301 www.fortgroup.ru Project Manager: Starovoytova Julia E-mail: [email protected] .
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