Art Center College of Design WINTER 2013 • 01 ARTCENTER.EDU/DOT

ART CENTER STUDENT FILMMAKERS ON SET. SEE STORY ON PAGE 23.

Dot magazine is published by the Department of Marketing and Communications.

Art Center College of Design 1700 Lida Street, Pasadena, CA 91103 artcenter.edu

Editor: Teri Bond Writers: Teri Bond, Alex Carswell, Rebecca Epstein, Jered Gold, Nancy Greystone, Mike Padilla, Mike Winder Art Director : Winnie Li Designers : Andrea Carrillo, Eliana Dominguez, Winnie Li Production Designer: Audrey Krauss Web Designer: Eliana Dominguez Web Production: Chuck Spangler

Board Chairman: Robert C. Davidson, Jr. President: Lorne M. Buchman Senior Vice President, Development and External Affairs : Arwen Duffy Associate Vice President, Advancement Services : Armik Allen Associate Vice President, Development : A Maya Chalich Fredrickson WINTER 2013 r

Associate Vice President, Marketing and 02 23 t Center Dot Communications : Wendy Shattuck around the world Re-designing the Movies: Director, Communications: Teri Bond Innovative products, exhibitions, Creative Director: Scott Taylor How Art Center is Uniquely Director, Production: Ellie Eisner books and other ventures created by Educating the Next Generation Director, Promotion and Public Affairs: Art Center alumni and faculty. Jered Gold of Filmmakers Art Center’s graduate and under- Front Cover: A camel is transformed into a mobile health clinic aided by a lightweight solar-powered 08 graduate film programs recruit refrigerator system designed by a Designmatters features professionals working in the film biz team working in collaboration with the Princeton to teach students that movies aren’t Engineering Department. Photo ©Designmatters. A Decade That Matters: Leading the Way in Social Innovation just shot, they’re designed. Back Cover: Es Tiempo logo designed by Mark Brinn. Safe Agua illustration by Ping Zhu. We Are Inspired by the Peace Corps, Art Youth buttons by Heather Grates and Andrew Chen. Center’s social impact design depart- 30 ment, Designmatters, celebrates 10 Photography: ©Art Center College of Design/ dot news Steven A. Heller; ©Designmatters; Alex Aristei; years of socially conscious design Campus news: TEDx homerun, Cathy Cheney; Tony Di Zinno; Ron Galella, Ltd.; and dozens of successes at home new trustees, Portland sportswear June Korea; Edmond O’Neill; Chuck Spangler; Jennie Warren; image from Mad Men by Frank and abroad. Plus, a timeline showing partnership, rethinking education, Ockenfels, AMC, courtesy of AMC (page 2); image the program’s smart solutions and packaging push, welcoming new Camel Healing from The Queen courtesy of Miramax and Pathé public awareness campaigns that are (page 26). leadership and the 40-year legacy making an impact on our society. of Laurence Dreiband. In 2005, Art Center’s social impact design department, Designmatters, part- © 2013 Art Center College of Design. nered with the Community Health Africa Trust / Mpala Community Trust on a All rights reserved. Dot, Art Center, and Art Center College of Design are trademarks of Art Center 17 35 project using camels as mobile health clinics to serve people living in remote College of Design. desert communities in northwestern Kenya. The team developed a lightweight, Think You Can’t Change the spotted Student works reproduced or referenced in this World With a Fine Art Degree? Were you there? Recent events both solar-powered refrigerator to transport life-saving medicines throughout the publication are for educational purposes only. Fine Art students and alumni find inhospitable terrain. “I’ll never forget the experience and the profound impact No part of this publication may be reproduced or on and off campus. creative ways — and places — to leave of how a well-designed product can so dramatically enhance people’s lives,” transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, their legacies. Find out how scholar- said Kenyan lead designer Patrick Kiruki PROD 05 (pictured above right). The or any information storage or retrieval system, ships can be powerful investments in prototypes have undergone several revisions and are being implemented in without written permission of the publisher. creating and building community. pilot testing, while additional funding is sought for further development that Printed on Topkote. FSC certified and Elemental would allow for scalability of the invention. A San Diego–based organization Chlorine Free (ECF). has approached Designmatters to replicate the innovative solution for Ethiopia and other regions. Kiruki continues his work empowering people in his home- land with an award-winning sanitation system. Read more about Designmatters on pages 8–15. VISIT US ON FACEBOOK & TWITTER FACEBOOK.COM /ARTCENTER.EDU designmattersatartcenter.org TWITTER.COM /ART_CENTER • 02 WINTER 2013 • 03 ARTCENTER.EDU/DOT

Catch a Wave, Now around Len Stobar PROD 64 Let’s face it, sometimes surfing is a real bummer. After working your tail off all week, do you really want to spend the half your Saturday paddling to catch those gnarly waves? Relax, dude, and don’t blow out your squeaker—WaveJet is here to save the day! Designed by alumnus Len Stobar, WaveJet is an Edison Award–winning personal water world propulsion system designed to “change the way you interact with water.” Available for pre-order now, the quiet battery-powered miniature jet drive plugs into a variety of personal watercraft, is operated by a wireless controller you wear on your wrist, and promises to help you paddle out four times faster to your waves. Now if only they could do something about the traffic on Pacific Coast Highway. wavejet.com

A Cabinet of Curiosities

Mike Yamada PROD 03 Victoria Ying ILLU 07

The Lion, the Witch and the Wardrobe meets Alice in AROUND THE WORLD

Wonderland meets A Series of Unfortunate Events in A r Curiosities, a fully illustrated 88-page hardcover storybook t Center Dot by husband and wife illustrating duo Mike Yamada and Victoria Ying. Curiosities tells the tale of a young brother and sister who inherit an eccentric old house with room upon room of accumulated wonders wherein they discover the stories and artifacts of their ancestors. Mike and Victoria, along with her brother, Jonathan, who wrote the more story, launched a Kickstarter page to fund their storytelling Bring Home the Gold! images efforts. With help from an enthusiastic group of friends, online family and supporters, their initial fundraising goal of $4,000 Illustrating British Culture was reached in less than 24 hours. They decided to stretch their campaign even further — ultimately raising just shy of Before the powerful images from the Olympic Games $50,000. Along with the original book, the funding allows fade from your memory, take advantage of the chance to purchase a London 2012 commemorative work of art Mad for the Challenge them to delve deeper into the story by publishing a prequel and creating additional items like posters, playing cards created by an Art Center student. For the past five years, Ellen Freund FILM 79 and more. If you’re interested in funding similar projects (or Illustration Department Chair Ann Field has invited a group creating your own), visit kickstarter.com/artcenter. of students to explore London Ancient / Modern, a field Ellen Freund is prop master on Mad Men, the hit AMC show eca-la.com trip and immersion in British culture that helps them that has garnered multiple honors for outstanding art understand how design, culture and history interconnect. direction. The steamy 1950s drama about life in the Madison As part of the trip, students and faculty operated Avenue advertising industry is also one of the most an open studio at the highly regarded Kemistry Gallery, watched shows on the tube. In a recent Huffington Post culminating in a series of prints that were part of the profile, Freund, whose credits also include Twilight, Night at gallery’s Gold, Silver & Bronze exhibition. The series is the Museum and Vanilla Sky, called Mad Men the biggest a playful take on the Olympics and London’s cultural challenge of her career. “It is my first time on a television heritage, featuring knitting marathons, sporting pub signs series, and the combination of a compressed time frame, and acrobatic diving into teacups, among many other limited budget and relentless schedules is very demanding,” whimsical interpretations of the Games. Upon returning said Freund. “Mad Men requires massive amounts of home, the posters were exhibited at the British Consulate research to attain the level of accuracy that creator Matthew in Los Angeles during an exclusive party for the Olympics’ Weiner seeks and the entire crew strives for every day. opening ceremonies. Limited-edition silkscreen prints of The period is fascinating and visually stimulating, making all the designs are available for purchase from Kemistry. it a real pleasure to work on.” Fans will be delighted to know kemistrygallery.co.uk that the show’s recently released Season 5 is available on PHOTO BY FRANK Blu-ray and DVD. OCKENFELS, AMC. COURTESY OF AMC amctv.com/madmen • 04 WINTER 2013 • 05 ARTCENTER.EDU/DOT

Yes We Can Embrace Great Design 10 WORKS Spurs National Recognition OCTOBER 7, 1971: NEW YORK CITY Stephanie Sigg ENVL 98 Rebeca Méndez NEWM 97 — WINDBLOWN JACKIE — JACKIE ONASSIS ON Regardless of political persuasion, everybody from Blue Alumna Rebeca Méndez was recently honored as the recipi- MADISON AVENUE. PHOTO BY RON Dog Democrats to Log Cabin Republicans can agree that ent of the 2012 National Design Award in Communication GALELLA the logo Stephanie Sigg designed for the 2012 Democratic Design from the Smithsonian’s Cooper-Hewitt, National National Convention is a winner. Sigg—who’s worked Design Museum. Méndez was selected alongside winners with clients as varied as Doctors Without Borders, Nike, in 10 other categories based on the level of excellence, NOVEMBER 26, 1974: Mastercard, the United Nations and Late Show with David innovation and public impact of her body of work, which NEW YORK CITY — MARLON BRANDO Letterman—said she considered working on the national focuses on issues of organization, culture and identity. Upon AND RON GALELLA campaign “a great honor.” The campaign concept of receiving the award, Méndez shared, “My interest in matter, ATTEND A GALA BENEFITING THE “America Coming Together” was designed to complement in cycles and systems—specifically the forces and cross- AMERICAN INDIAN President Barack Obama’s existing campaign materials, rhythmic tensions that make natural phenomena emerge— DEVELOPMENT ASSOCIATION AT THE represent the confluence of many voices and people, and perhaps stem from my growing up in two seemingly WALDORF-ASTORIA to work across a diversity of mediums, including buttons, entropic environments, Mexico City and the Mexican jungle, HOTEL. PHOTO BY signage, television and digital apps. where common to both is hypercomplexity, multiplicity and RON GALELLA, LTD. stephaniesigg.carbonmade.com constant change. My move to study at Art Center and live in Los Angeles, where syncretism and diversity are its core, only furthered this impetus.” In support of the award, Méndez designed 10 WORKS, Opposites On Display a book containing selected projects with detailed descrip- tions, published articles by design and art curators, writers Ryan Perez FINE 08 No Restraining Order Required and critics, and cut-ups of the printed works. Coinciding with the national honor, At Any Given Moment, a video/ When you buy a pair of scissors and begin to consider the AROUND THE WORLD

Ron Galella PHOT 57 mixed media installation of Méndez’s work, is on exhibit form and aesthetic over the functionality of the tool itself, A r at the Nevada Museum of Art through January 20, 2013. that’s the moment of seduction—so says Los Angeles-based t Center Dot He’s been dubbed everything from “Paparazzo Extraordinaire” rebecamendez.com artist Ryan Perez. Perez, whose sculptures and photographs to “the Godfather of U.S. paparazzi culture,” but one thing of exacting studio constructions playfully confound t Center Dot t Center r photographer Ron Galella has never been called is timid. His distinctions between artistic and industrial production (no A tales are the stuff of legend. When former First Lady Jackie doubt influenced by his time at Art Center), recently had AROUND THE WORLD Onassis placed a restraining order on Galella, he responded his work on display in his first international solo exhibition by carrying around an oversized tape measure as he at YAUTEPEC Gallery in Mexico City. Don’t Say Goodnight photographed her. And when Marlon Brando punched offered two series of photographic works, B.O.G.O. Vision Galella, breaking his jaw, he one-upped the star by photo- and Three Sisters, both of which represent that moment of graphing him while donning a football helmet. As of seduction and the friction between formal and conceptual late, the attention has turned to Galella himself—his work concerns as part of an iterative process. Closer to home, was the subject of recent exhibitions in St. Tropez and Perez and alumna Diana Thater GART 90 are two of the artists Amsterdam, as well as the new retrospective book, Ron exploring the theory of opposites in Dualities, a recent Galella: Paparazzo Extraordinaire! This year, Galella and his exhibition at the Bank of America Plaza in downtown L.A. wife, Betty, established an annual scholarship benefiting curated by Janet Levy. advanced photography students at Art Center. ryan-perez.com rongalella.com

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10 WORKS BY REBECA MÉNDEZ • 06 WINTER 2013 ART CENTER presents

There’s a New Game in Town JEFF BERRY Yves Béhar PROD 91

Last summer, startup OUYA broke Kickstarter records by raising more than $8.5 million (roughly $7.6 million more than its goal) to produce an open source, beautiful and affordable $99 Android-powered video game console. Inspired by the early days of video gaming, when individuals Powerful could write an Apple IIE program and take it to market, OUYA CEO Julie Uhrman wanted to create a system that would provide small developers easy access to living room gaming. And when it came time to design the console, Uhrman turned to Yves Béhar, the Product Design alumnus famous for designing the One Laptop Per Child XO computer, the Jawbone Jambox and the Herman Miller Leaf Lamp. What really sets OUYA apart? Its infinite hackability. “You’re able to build things right from the start,” said New Tools Béhar of OUYA, which is available now for preorder. “You don’t have to have lots of credentials, just good ideas.” ouya.tv for Creating t Center Dot t Center r A AROUND THE WORLD Your Legacy

Learn how to maximize Art Center’s new online the impact of Planned Giving tools are Everybody Needs Love YVES BÉHAR your giving today. Jeff Berry ADVT 79 a powerful resource.

Appalled with the current state of marketing, which is often They can help you achieve more concerned with search engine optimization than the actual reason websites need visibility, alumnus Jeff Berry e your charitable goals while and co-conspirator Cathey Armillas recently published The iv Unbreakable Rules of Marketing: 9½ Ways to Get People to G building a meaningful, Love You. Who are these rules for? Everybody. “All market- ing is about getting people to love you,” the book proclaims. lasting legacy for future “That's what it comes down to, isn't it? Love. This book is Today about the 9½ rules that govern how to get that love — for generations. you, your company, your products, your ideas, your cause, your religion or your dog.” Topics covered include the importance of consistency, creativity and simplicity, and how emotions rule the world. And the love doesn’t stop there. Next up, the branding dynamic duo tackles The Unbreakable Rules of Creativity. unbreakablerules.com artcenter.edu/plannedgiving

• 08 WINTER 2013 • 09 ARTCENTER.EDU/DOT

of Artmatters—a complementary and parallel engagement that uniquely enhances student concentration in the Fine Art Department that skill sets, gives designers tools to generate will add a new dimension to questions of art and more resonant and insightful outcomes—in any A Decade That Matters: social engagement.” context. It also provides priceless advocacy The Designmatters Department also is over- and tangible assistance for the subjects of its seeing a joint curricular Field track in Media diverse portfolio of projects. Yet the richest Design Practices, built around a yearlong project outcome of any Designmatters effort is always Leading the Way in Social Innovation conducted in the field. “Students in this track the feeling of accomplishment in the students. will design in a real-world context where social Maria Moon GMDP 08, a graphic designer whose issues, media infrastructure and communica- first involvement with Designmatters came as tion technology intersect,” says Media Design a fourth-term Graduate Media Design student, Practices Chair Anne Burdick. The inaugural voices a common sentiment when asked about project partner is UNICEF’s Innovation Lab in her experiences. “The projects that I have par- Uganda, where students will do their fieldwork. ticipated in have been immensely rewarding on a personal level, and have contributed signifi- Ten years after its founding, AWARDS, ACCOLADES AND RICHES cantly to my career and outlook on design.” Since its founding, Designmatters projects have Now a senior user experience designer Designmatters is making a produced dozens of award-winning results— for Samsung Design America, Moon lives in “Over the last 10 years, we’ve had a laser-like from Student Clios and Cannes Young Directors New York but has remained involved with focus on the student experience,” says Ruffino. difference within and beyond distinctions to Red Dot and Core 77 awards. Designmatters as an alumna. In her most recent “Working within Art Center’s model of transdis- And in May, based on the Department’s entire project, she collaborated on “Uncool,” an anti- ciplinary studios, involving the talent of some body of work, co-founder Amatullo received gun violence campaign created and planned of our highest-caliber faculty, and building a Art Center. the inaugural Dell Social Innovation Education for implementation in the Los Angeles Unified record of intensive engagement in this space award. As an initiative, Designmatters itself School District within the next year. As for over a decade has been unique and rewarding. by ALEX CARSWELL has received accolades unparalleled in the why she maintains ties to Designmatters after But looking ahead, we will be building a bridge academic sphere: In 2003, in recognition of graduation and from across the country, Moon to the strong community of recent graduates Designmatters’ service to society, Art Center is unequivocal: “Once you understand that and alumni who value this type of work, not just became the first (and remains the only) art you can make a difference through your work, as a satisfying educational exercise, but as a and design school granted Nongovernmental the challenge to have a positive impact in the professional calling.” Organization (NGO) status by the United world is too strong to ignore.” Ruffino plans to work closely with Alumni “This University is not maintained…merely to European institutions. And here at Art Center, Entrepreneurship—and in Fall 2002 the first Nations. In 2005, Art Center became the Those are welcome words to Elisa Ruffino, Relations Director Kristine Bowne to connect help its graduates have an economic advantage “Community Workshop” was already a popular two Designmatters projects (addressing first art and design school affiliated as a Civil who began working with the Designmatters team with alumni who are working in this space— in the life struggle. There is certainly a greater graphic design class that engaged students in homelessness in Los Angeles and colon cancer Member of the Organization of American States early on, first as coordinator and later as noting that many have been doing so since purpose, and I'm sure you recognize it.” projects with local social-impact objectives. prevention) were incorporated into the cur- (OAS), and also earned NGO status with the project producer. Now she is the Department before Designmatters existed—in order to United Nations Population Fund (UNFPA). director, with a unique perspective on this — JOHN F. KENNEDY / October 14, 1960, speaking to “There had also been a film class that made riculum. In the decade since, Designmatters extend the reach of the program and foster its students at the University of Michigan. public service announcements,” says Mariana has participated with dozens of local, national Designmatters, with its innovative model decade of growth, as well as on what the goals. But she is confident that even without a Amatullo, who along with Clark co-founded and international partners in more than 50 for participatory design and community future holds. formal architecture, because of their involve- As he campaigned for the White House, John Designmatters. “And there was a particularly projects that seek to effectively improve the ment at Art Center, Designmatters veterans will F. Kennedy challenged America’s younger inspiring product design class that had engaged human condition, and create better designers continue to pursue responsible, innovative and generation to use their talent not just to bet- with the Centers for Disease Control to design in the process. human-centered strategies that organically ter themselves, but also to somehow make a water containers that would help stem the That decade also saw Designmatters grow expand the web of social impact design. difference in the world. Shortly after taking spread of cholera in developing countries.” from offering two funded projects per term “For many students,” says Ruffino, “these office in 1961, President Kennedy formed the Amatullo was tasked with conceiving edu- to as many as five per term today.Additionally, experiences take art and design practices Peace Corps, a transformational government cational programming that embraced social many more projects are somewhere in a pipe- beyond what they have meant before. It agency that celebrated America’s core values, impact design and “connected the College line that starts long before a class is offered, becomes like a light switched on, and many galvanized our national will and has facilitated globally.” With the support of then-Art Center with incubation and coalition building, and students become so intensely focused that service in support of that “greater purpose” President Richard Koshalek, a task force with finishes long after, when documentation of the from then on they only want to practice design for more than half a century. College-wide representation was convened process is published. What was an initiative in this context.” Forty years later, Art Center students were to explore how to formalize and integrate this became a standalone educational department Perhaps because, as President Kennedy surveyed on their desire to have some sort new curricular emphasis. “Early on,” notes in 2009. And in 2010, with ever more incom- believed, they have recognized design’s—and of curricular “Peace Corps–type” opportunity. Amatullo, “the task force proposed that we ing students citing the initiative as, according their own—greater purpose. The overwhelmingly positive response set work locally, nationally and internationally, and to Amatullo, “a clear differentiator” in their the wheels in motion for what would soon defined the mission of the program—which choice of school, Art Center launched a formal become Designmatters at Art Center, the remains the same today: To engage, empower Designmatters concentration. College’s innovative social-impact initiative. and lead an ongoing exploration of art and “Hearing that from students provided strong FACING PAGE: Faculty member La Mer Walker consults In addition to the Peace Corps model, the design as a positive force in society through motivation to serve them with a robust set of with students and UN Population Fund partner Christian brain trust that conceived and developed research, advocacy and action.” educational offerings and to build a curricular Delsol. Designmatters also had other influences. Erica Four thematic pillars were proposed trajectory toward careers in these important ABOVE: Vice President Mariana Amatullo gives feedback Clark—then Art Center’s senior vice president and evolved as a framework for study areas,” says Amatullo, now Art Center’s vice in an educational studio. of International Initiatives—had investigated a and outreach—Sustainable Development, president overseeing Designmatters. “And this LEFT: Director Elisa Ruffino reviews student presentations number of socially engaged design programs at Public Policy, Global Healthcare and Social year it laid the groundwork for our introduction in the USGS Wildfires studio. • 10 WINTER 2013 • 11 ARTCENTER.EDU/DOT

FOUR THEMATIC PILLARS Project Awards Designmatters Timeline • Public Policy • Sustainable Development and select highlights of student work • Global Healthcare 2003 • Social Entrepreneurship Young Directors Award, Cannes Film Festival 2002 9 Second Place: Prelude #2, PSA directed by Hoku Uchiyama Designmatters mission established: 2004 “To engage, empower and lead Adobe Design Achievement Award 2001 an ongoing exploration of art and Second Place, Print Collaboration Category: School-wide survey assessing Nyumbani Village Concept Cards, developed student interest in “Peace Corps- design education as a positive as part of the Nyumbani Village project. force of society through research, Students: Delna Balsara, Nikolai Cornell, type” opportunity. Guilhem De Castelbajac, Humberto E. Flores, advocacy and action.” Patrick Kiruki, Brody Larson, Nathan Lewis II, Launch of Designmatters Taskforce. Shawn Randall, Thasdao Donna Salazar, Susheela Sankaram, Cailtin Smith, Sonia M. Spragg and Jonathan Nazareth Zabala 10 2006 Summit Creative Awards, PSA Video Category Gold Status: My First Experience, PSA directed 11 2006 PROJECTS by Cody Heller 9 American Cancer Society Awareness Bronze Telly Awards Video Category: My First Experience, PSA 2003 Campaign directed by Cody Heller 10 Stigma LA Department of Mental Art Center becomes the first Health Campaign 12 art and design school to be granted 11 YouOrleans branding of the Katrina Nongovernmental Organization Furniture Project 2006 12 International Organization for (NGO) status with the United Migration Animated PSAs Nations. Graduate Media Design class designs A

the first interactive conference r t Center Dot FEATURE website at the UN Department of Public Information and attends the FEATURE t Center Dot t Center NGO Conference. r A 1 2003 PROJECTS 1 The Nyumbani Village Project 2 UN DPI/NGO Conference graphic identity 2 • UN DPI/NGO Conference media platform

2007 2005 PROJECTS Mobius Award Student Category, Television: Moving Day, PSA 2004 6 Johnson Controls Project: The Driven Environment directed by Gregg Casson 7 PAHO tobacco and alcohol awareness PSAs 2004 PROJECTS 8 Rebuilding New Orleans 2008 Silver Spark Award 3 Western Justice Center Toys as Tools World-Changing Category: Images Speak. for Peaceful Conflict Resolution Publication developed as part of the Mpala 4 What If? PSA for the UN Millennium Project Goals Campaign Students: Ching-Ching Cheng, Andrew Behr, 5 UNFPA gender equality PSAs Melissa Galaviz Rocamora, Rawn Trinidad and Sara Hofmann • UNIFEM anti-violence PSAs • American Cancer Society anti-smoking Southern California World Water Forum 2005 College Grant PSA 3 Agua Pura Solar water purifier designed Art Center becomes the first art and design to provide access to clean water in rural Guatemala school to be affiliated as a Civil Member Students: Armie Pasa and Gabe la Ó Organization with the Organization of 6 8 Bronze Industrial Design Excellence Award American States (OAS). Color Guard Mosquito Net. Developed in GE Healthcare Anywhere studio Granted NGO status with the United Nations Students: Eric Burns, Alex Chou, Karen Han, Eren Hebert, Young Kim and Roel Punzalan Population Fund (UNFPA). Academy of Television Arts & Sciences’ College Television Award First student-created PSA campaign for First Place, Outstanding Commercials Category: UNFPA receives worldwide broadcast Blowing Smoke, PSA directed by Jonas Mayabb distribution on CNN International. Clio Award 4 Student Category, Television/Cinema/Digital: Designmatters and Transdisciplinary Studios Moving Day, PSA directed by Gregg Casson expanded across educational departments at Art Center. 7 5 • 12 WINTER 2013 • 13 ARTCENTER.EDU/DOT

13 2008 PROJECTS Silver ADDY Award Student Category, Los Angeles City Level: 16 Images for Human Rights Exhibition • Advanced Micro Devices (AMD) Open Moving Day, PSA directed by Gregg Casson 17 The Los Angeles Earthquake: Get Architecture Challenge: Namaste— Ready Initiative A Telemedicine Center in Nepal Three Bronze Telly Awards Commercial Category: Moving Day, PSA 18 UNFPA: Campaign Celebrating The Ark Project: A Winter Storm 2008 • directed by Gregg Casson Population and Development ICPD+15 Campaign for USGS 19 Climate Change PSA series • Research for a Gender-Based Violence Silver ADDY Award 20 UNICEF from Hi-Fi to Lo-Fi Prevention Campaign in the Asia- Student Category, Los Angeles City Level: Number of Designmatters projects Pacific Region The G.G. Meeting, PSA directed by Alice Park • Flintridge Operating Foundation: • The Organization of American States: 20 Gold ADDY Award increases to 3-5 funded per term. Gang Violence Prevention Campaign Rebranding Project Student Category, District Level: The G.G. Project Concern International: Tijuana • • GE Healthcare: Future Healthcare Meeting, PSA directed by Alice Park Mobile Health Outreach Clinic Solutions for the Aging • Designing Water’s Future National ADDY Award Finalist: The G.G. Meeting, PSA directed by Alice Park Bronze Telly Award Commercial Category: The G.G. Meeting, PSA directed by Alice Park Shortlist, Cannes Film Festival Young

2007 Director Award Non-European Film School Category: The G.G. 16 Meeting, PSA directed by Alice Park

2009 Corbis Creativity for Social Justice Award Images Speak. Publication developed as part of the Mpala Project Finalist at the World Bank Global Marketplace Competition: MPALA Project, Kenya. 18 Designmatters Fellowship Program launched.

2007 PROJECTS Students: Ching-Ching Cheng, Andrew Behr, Melissa Galaviz Rocamora, Rawn Trinidad and 13 Mpala Camel Clinic Project 17 Sara Hofmann 14 GE Healthcare: Healthcare Anywhere Art Directors Club Award 15 UNFPA Safe Motherhood Campaign Silver Cube: Images Speak, publication developed as part of the Mpala Project Students: Ching-Ching Cheng, Andrew Behr, Melissa Galaviz Rocamora, Rawn Trinidad and Sara Hofmann 19 Art Directors Awards Broadcast Advertising Category, Merit Award: Blowing Smoke, PSA directed by Jonas Mayabb ID Magazine Annual Design Review Award of Distinction, Student Work: Blowing Smoke, PSA directed by Jonas Mayabb

2010 Spark Award Multiple Bronze, Silver, Gold and Spark Awards: Design Team for Safe Agua Students: Elizabeth Bayne, Jackie Black, KC Cho, Ramon Coronado, Narbeh Dereghishian, Stella Hernandez, Erica Li, Nubia Mercado, Stephanie Stalker, Will Tang and Diane Wei ID-Mag.com Best in Category: Es Tiempo Students: Phillip An, Mark Brinn, Tracy Hung, Haelee Kang, Chris Lack, Lucia Loiso and Camille Ontiveros 14 2011 How Self-Promotion Design Awards Category of Student Promotions, Merit: Safe Agua Students: Elizabeth Bayne, Jackie Black, KC 21 Cho, Ramon Coronado, Narbeh Dereghishian, Stella Hernandez, Erica Li, Nubia Mercado, Stephanie Stalker, Will Tang and Diane Wei 15 22 Core 77 Design Awards Category of Design for Social Impact, Designmatters designated as full Professional Notable: Safe Agua Students: Elizabeth Bayne, Jackie Black, KC Cho, Educational Department. Ramon Coronado, Narbeh Dereghishian, Stella Hernandez, Erica Li, Nubia Mercado, Stephanie 2009 PROJECTS Stalker, Will Tang and Diane Wei 21 + 22 Safe Agua Chile ICSID World Design Impact Prize Finalist: Safe Agua • Es Tiempo: Cervical Cancer Prevention Among Latinas Students: Elizabeth Bayne, Jackie Black, KC Cho, • Family Plz: Mayo Clinic Cancer Prevention Campaign Ramon Coronado, Narbeh Dereghishian, Stella Hernandez, Erica Li, Nubia Mercado, Stephanie • Vato Verde Stalker, Will Tang and Diane Wei • The Organization of American States: Centennial Rebranding Project 2009 • 14 WINTER 2013 • 15 ARTCENTER.EDU/DOT

AIGA 365: Design Effectiveness Award Category of Digital Motion Design: The Harry Gota Story / Safe Agua Chile Students: Ian Abando, Elsa Chang, Gürkan Erdemli, James Kim, Micael Klok, Nadia Tsuo 2011 and Jason Yeh Industrial Designers Society of America (IDSA) International Design Excellence Award (IDEA) Category of Design Strategy and Management —Bronze: Safe Agua Finalists: ReLava Kitchen Workstation, Safe Agua, KC Cho and Jackie Black / Ducha Halo Portable Shower, Safe Agua, Jessica Yeh and Narbeh Dereghishian Art Directors Club Award Interactive Division, Online Content Category —Gold Cube: Produced for the PCI 50th Anniversary Campaign, Voices From the Field 28 Students: John X. Carey, Kyle Murphy and Jeremy Jackson Book Design Category—Merit Award: Safe Agua Chile Book 23 Students: Pei-Jeane Chen, KC Cho, Evangeline Joo, Karen Ko, Giancarlo Llacar, Eric Mathias and Ping Zhu 29 Motion Design Category—Merit Award: The Harry Gota Story / Safe Agua Chile 2011 PROJECTS 28 Safe Agua Peru • Rethinking the Food Label with UC Berkeley + 29 Teen Art Park: A Place for Artistic Expression News21 • Project U HIV-AIDS Awareness Campaign • The Graying of AIDS: Off the Wall with LAUSD Students: Ian Abando, Elsa Chang, Gürkan • Aquarium of the Pacific: Project Coastal Crisis • Friends of the Bad Weather Shelter Campaign Erdemli, James Kim, Micael Klok, Nadia Tsuo 2010 • The ARKStorm Initiative • UnCool: The Anti-Gun Violence Initiative and Jason Yeh • Sustainable Health Enterprises: Awareness Design Ignites Change Awards Designmatters Concentration in Campaign Directions Category of Implementation: Ducha Halo, Art and Design for Social Impact • Safe Agua—Exhibitions Safe Agua, Jessica Yeh and Narbeh Dereghishian launched. 2012 Red Dot Design Awards 2010 PROJECTS Best of the Best: Balde a Balde, Safe Agua, Kimberly Chow / GiraDora, Safe Agua, Alex 23 Nonprofit Photography Studio: Pasadena Cabunoc and Ji A You Partnerships Core77 Awards 24 World Health Day 2010: Urbanism and Runner Up: Balde a Balde, Safe Agua, Kimberly Healthy Living Chow 25 PCI 50th Anniversary Campaign Notable: GiraDora, Safe Agua, Alex Cabunoc 26 Aging Desires: Designing for Transition and Ji A You 27 USGS Wildfire Prevention Campaign Cannes Film Festival Young Director Award • PCI Rebranding Project Shortlist: Hands in the Mist, Safe Agua Peru documentary directed by Erik Anderson • NCIIA Guatemala: Creating Social Value Through Design 24 Dell Social Innovation Awards • Para Nuestras Hijas Outstanding Leadership in Social Innovation • Case Studies for Social Change Education: Mariana Amatullo Finalist: VitAmigos, Safe Agua, Cora Neil and Thomas Kong IDSA/IDEA Awards Gold: Balde a Balde, Safe Agua, Kimberly Chow Gold: GiraDora, Safe Agua, Alex Cabunoc and Ji A You Finalist: Soap Buddy, Safe Agua, Carlos Vides / Caja del Tesoro, Safe Agua, Viirj Kan and Seth Weissman / Clean + Smart, Safe Agua, Mariana

2012 Prieto and Alexandra Yee 30 32 Spark Award Spark! Highest Award: GiraDora, Safe Agua, Alex Cabunoc and Ji A You Gold: Balde a Balde, Safe Agua, Kimberly Chow Co-founder Mariana Amatullo receives Bronze: VitAmigos, Safe Agua, Cora Neil and inaugural Dell Social Innovation Education Thomas Kong Finalist: Soap Buddy, Safe Agua, Carlos Vides / Award. Caja del Tesoro, Safe Agua, Viirj Kan and Seth Weissman / Clean + Smart, Safe Agua, Mariana Graduate Media Design Practices: Field Prieto and Alexandra Yee 26 25 track launched. Design Ignites Change Awards 27 Category of Implementation: Ducha Halo, 2012 PROJECTS Safe Agua, Jessica Yeh and Narbeh Dereghishian The Tech Award 30 ICPD: We Are Youth Campaign Young Innovators Award: GiraDora and Balde a 3 1 Living Home India with Ashoka Balde, Safe Agua, Alex Cabunoc, Ji A You and 32 UnCool: The Anti-Gun Violence Initiative Kimberly Chow 33 Goodwill Project • USGS Tsunami Preparedness Campaign 31 • Change in the Street: Pasadena Homelessness Studio 33 • 17 ARTCENTER.EDU/DOT artcenter.edu/behance Behance Think You

Connecting talent with opportunity Can’t Change Art Center has partnered with two of the world’s leading networking sites to connect members of our creative community with the World collaborative peers, potential employers Get and financial supporters. With a Connected! Fine Art join Degree? Today

Connecting projects with funders

Art Center artists show how their major — and the Kickstarter scholarships that support them — can be powerful investments in creating community.

kickstarter.com/artcenter Written by Mike Padilla Photographs by Jennie Warren PHOT 05 • 18 WINTER 2013 • 19 ARTCENTER.EDU/DOT

Kristy Lovich Control Room

Sixth-term Fine Art major Kristy Lovich was becom- Graduating from Art Center, Fine Art their live-work space on Seventh Street ing increasingly frustrated with her commute alumni Evelena Ruether FINE 09 and in downtown Los Angeles near the L.A. between her home in the Boyle Heights neighborhood William Kaminski FINE 09 didn’t want River. In its first years, the gallery offered of Los Angeles and Art Center in Pasadena. The to lose track of the many remarkable a sense of community and networking lengthy chain of trains and buses that took her to and artists they had met here. opportunities for Fine Art graduates from campus sometimes meant getting up as early “So often, once you leave school every- during the important early post-college as four in the morning. And all that commuting was one disperses to pursue their individual years. eating into cherished studio time. careers,” Ruether explains. “We wanted By sharing the cost of rent and keeping Then one day the artist, poet and activist had a to stay in touch with the community overhead low, Ruether and Kaminski find revelation. Says Lovich, “I asked myself, what if I we’d created at Art Center. At the same they don’t have to rely on traditional make the bus my studio? And the train station? And time, we felt that many of our peers were financial support systems, such as grants, the train? What if I embrace this aspect of my life “Our model is doing work that was as good, or better, to keep the space going. The result is and transform it into an opportunity?” than what we were seeing in commercial increased freedom to mount whatever Embrace it she did, and today Lovich can often be always to do what galleries, and we wanted to create a shows most inspire them, from the found making art and teaching all along her route on best serves the work.” place for them to exhibit their work.” straightforward and traditional (think the Metro Gold Line. You might see her conducting In this way was born Control Room, photography or drawing against stark spirited art classes in Union Station’s iconic waiting an artist-run gallery occupying part of white walls) to the out-and-out wacky room. Or creating chalk designs with a group of kids ( continued on page 21 ) at one of the 21 Gold Line stations. Or hand stitching newspaper images into quilts while riding the train. A

The result of her work has been an explosion of r t Center Dot FEATURE small, vibrant communities — sometimes planned, sometimes unexpected, often temporary — where creativity and conversation reign, and where partici- pants learn about drawing, painting, photography and a host of other art forms. She often invites strangers to stop and make art with her, and sends out announcements via social media to spur gatherings of artists. At other times, small learning communities will spring up around her without warning — like the time a group of women walking through Union Station noticed her sewing one of her signature paper quilts and came over to investigate. “It turned out they were a quilting group,” Lovich says. “They were fascinated by what I was doing, and so excited to see a younger person interested in quilt- ing as a contemporary art form.” What followed was, in essence, an impromptu seminar in which the quilters shared their experiences and exchanged ideas about the role of art in the domestic sphere. “Everyone took away something meaningful from the experience,” she adds. “It was art school. It was community. It was education.” At other times, the act of creating in a public space sparks confrontation. Lovich recalls the time she positioned herself across from Starbucks in Union Station — and proceeded to offer memories for sale to passersby for 50 cents each. “Of course, the police approached me and said I couldn’t sell things there,” she says. “I explained I Fine Art student Kristy Lovich talks with fellow travelers about her paper Artists and admirers mingle at Control Room, a downtown quilting process while waiting for the train at Union Station, Los Angeles. L.A. artist-run gallery founded by Art Center alumni. wasn’t selling ‘things’ but rather my own memories to people who wanted to hear them. The police were ( continued on page 20 ) • 21 ARTCENTER.EDU/DOT

(think Cheetos, water balloons and a to staff in a commercial gallery; they do is growing and changing right along cave into which you throw hotdogs). everything from curate the shows to with its founders. What had started out It also means a lot of hard work. paint walls to repair fixtures. largely as a place for college grads to

Ruether and Kaminski share the bulk of Like any healthy organism, the com- show their work has expanded to include responsibilities that might be offloaded munity of artists created by Control Room artists from graduate programs all over Southern California and beyond, as well as mid-career artists of varying degrees of acclaim. According to Kaminski, Control Room’s healthy following is in part the result of carefully striking a balance between the freedom of the typical artist-run gallery and the professionalism and precision of museums and commercial galleries. “Our model is always to do what best serves the work,” he says. “Sometimes that means crisp light and immaculate walls. At other times it means fog machines, black lights and puddles on the floor.” Artist Kristy Lovich finds inspiration and works on her quilt while and works finds inspiration Artist Kristy Lovich riding the Gold Line from downtown L.A. downtown riding the Gold Line from to campus. really confused. We had a long discussion about “Everyone took away something meaningful So why call it “Control Room”? semantics. They eventually agreed that if I changed Like Kristy Lovich, these artist-curators are the word on my sign from ‘sale’ to ‘barter’ that I from the experience....It was art school. It was interested in the relationship between wasn’t violating any laws.” space and power. Ruether, who recently If Lovich sounds like a bit of a troublemaker, she community. It was education.” completed her MA in Art and Curatorial insists that her efforts are well-intentioned, growing Practices in the Public Sphere at USC, out of a strong personal commitment to social justice says, “We wanted to be cognizant of and and a high regard for activists, writers and artists highlight the power structures that are dedicated to what she calls “sculpting our communi- part of the system we are participating ties into healthy and equitable spaces.” in. Who is in control? The space? The For Lovich, that means using art, and the place artist? The curator?” and manner in which it is created, to prod at existing As with Lovich, scholarships from assumptions about public space, power, privilege and some of Art Center’s key alliances played history. “I want to create situations that puncture a role in helping Ruether and Kaminski those assumptions just a little bit,” she says. “To be complete their degrees. Kaminski also effective as an activist you don’t need to hold up a received a scholarship from the San sign saying what you think the problem is, because Marino League, while Ruether received the action itself will expose the problem within the one for each stop along the Gold Line. The zine, in support from the Pasadena Art Alliance, system.” Spanish and English, will appropriate the design and which fosters appreciation for contem- The scholarships she has received to support her form of the current Gold Line train schedule. Lovich porary visual arts throughout Southern Art Center education reflect the value others see in plans to distribute it in the schedule holders on trains, California and for nearly four decades her work as well. She has received funding from camouflaged among the actual train schedules. has been a generous supporter of annual several sources, including an annual scholarship fund Does she foresee any problems with the Los Angeles scholarships for undergraduate Fine Art benefting Fine Art majors established at Art Center Transit Authority? “Possibly,” she says. “I mean, I’m majors at Art Center. by the San Marino League of California, a nonproft kind of inviting that, right? But I want to better under- Says Kaminski, “While the experience organization of local women committed to philan- stand: What is the relationship between public and of a fine art education is dependably thropic work and furthering their own knowledge of private? Between personal identity and collective transformative, there isn’t always a clear fne art. (See Fine Art’s Fierce Advocates, page 22.) identity? What gives one organization more political occupational destination for art majors. “To have such support from the community is power than the individual? It’s not like I have answers The support provided by these organi- really meaningful and encouraging to me, and I’m for those questions. But I want to ask them. I think it’s zations shows a lot of courage and incredibly grateful,” Lovich says. “I don’t qualify for important to have that conversation.” deserves not just appreciation, but also private loans, so without scholarships I wouldn’t be tremendous respect.” able to attend Art Center.” Artist-curators William Kaminski FINE 09 and Evelena Ruether FINE 09 are part of a growing community of artists from several Southern California Next on tap is a project Lovich calls 21 Stops, a zine art schools at the Control Room. she is creating that will feature the work of 21 writers, • 22 WINTER 2013 Re-designing FINE ART’S FIERCE ADVOCATES the Movies:

They’re consistently described as engaged, organized, hardworking, action-oriented and progressive. How Art Center They’re the women of the San Marino League (SML) and the Pasadena Art Alliance (PAA), two of Art Center’s strongest and most effective advocates for contem- is Uniquely porary art and design education. The work they do in support of the College’s Fine Art students goes well beyond fundraising. You’ll find them volunteering at campus Educating the Next events, leading tours and keeping current on curricula and trends in art and design by attending Art Center educational programs and special presentations throughout Generation of the year. Both groups, organized outside the College, are key supporters of scholarships for Art Center Filmmakers Fine Art students, having provided support to hundreds of aspiring young artists over the years. PAA also provides critical support for the Alyce de Roulet Williamson Gallery, and the San Marino League continues its tradition of volunteering that was started with the opening of the Student Gallery on Hillside campus in 1976.

Why the strong affinity for Art Center? “Our work with the College allows talented students the opportunity to develop their creative abilities and to share this talent with the world,” explains Charlotte Harrison, SML president. San Marino League scholarship recipient Kristy Lovich uses her commute time as studio time. Currently in the works is 21 Stops, a zine designed around the Gold Line train schedule. "The cost of an education these days is out of sight,” adds Patty Zuber, PAA president. “One of the most rewarding aspects of part- nering with Art Center comes from knowing we are helping ease the lives of students so they can spend more time creating.” by Rebecca Epstein Read about Fine Art Chair Laurence Dreiband on page 34. • 25 The Visual Storyteller Act One: As befits a successful screenwriter (Rush Hour), novelist and, most recently, graphic novelist, Ross LaManna, chair of the under- graduate Film Department since 2006, has countless stories to tell. Many center on the program’s students, such as Dan Bartolucci FILM 10, who got a job on the graveyard shift at special effects house Lola right after graduating. Soon, he was creating complex special effects such as making Chris Evans small and skinny in Captain America, aging the lead actors at the end of Harry Potter and the Deathly Hallows Part 2 and making Bella look emaciated in Twilight Saga: Breaking Dawn Part 1. This fall, Bartolucci returned to campus to teach these techniques to students.

He also likes to tell about the day longtime industry executive John Tarnoff came to visit. At the time, Tarnoff was with DreamWorks Animation, where Art Center grads have frequently found a home. “He was interested in doing more stuff with us,” says LaManna. “He said, ‘You know what I like about Art Center Film? You guys understand that movies aren’t shot anymore, they’re designed.’”

Tarnoff had succinctly captured Art Center’s philosophy of filmmaking: visual storytelling. “Everything students learn ties in with that,” says LaManna. “Even with all the technological changes and new media stuff, the important thing remains being able to tell a good story visually.” Indeed, while today’s envi- ronment has provided more opportunities to novices, skills are still required to create a quality product, whether in film, TV or short-form works. “A good narrative. Working with actors. Telling Fa d e I n : a story visually. Those apply across the board,” says LaManna. Based on his own experience as a young screenwriting student, LaManna decided to assemble a faculty comprised solely During a break on the set of Man of Steel, of industry professionals who teach part-time. “The instructors the upcoming Superman reboot directed by Zack who gave me the most accurate entrée into how things work and the Snyder FILM 89, Jack Foley, a teen actor whose skills that will get you a career in the business were all working professionals,” he says. Of course, at any given time, one-third character in the film bullies a young Clark of the instructors are off working in the field, so the Department Kent before the two become friends, started has to be very nimble. “Fortunately, we are not like a big asking questions. “I began talking with Zack university where you don’t have much flexibility.” The secret, about how he became a filmmaker, and the LaManna says, is having a “very strong bench.” conversation led to film school,” Foley says. For example, Directing 1 is taught by Bobby Roth, who “I asked him about where he went, and he started his career as a writer-director of critically acclaimed indie films and now has more than 70 network one-hour directing spoke very highly of Art Center.” credits on shows like Lost and The Mentalist. “We had to move the Like many others, Foley is an actor class to Saturday morning because Bobby is always working.” who wants to direct. And in Snyder he saw his Ross LaManna college future. “I was pretty much set to go “The practical, how-to knowledge Bobby Roth’s to a different film school, but after seeing students learn is informed by directing Zack’s methods and the way he controlled his experiences he had that very week.” set, it was clear to me that I was working Natalija Nogulich, an actor who has had roles in Star Trek: with a true artist. I started looking into The Next Generation, The West Wing, Red Widow and Suburgatory, and will next appear in the upcoming HBO biopic on Phil Spector Art Center.” starring Al Pacino, teaches Acting Workshop for Directors, in which she educates aspiring directors on how to get great performances • 26 Continued: • 27 They Set a Standard Act Two: from actors. Students often say it’s one of their most challeng- Film education at Art Center has come a long way since Robert ing classes. “But that’s what it’s going to be out there in the Peterson, chair of the graduate Broadcast Cinema Department film biz— challenging!” says Nogulich. since 1990, was one of the school’s first film students. In 1973, he and five other Advertising classmates convinced the College’s “There is a mistaken presumption that acting is simple, president to start the first filmmaking program specializing just say the words and hit your mark,” says Nogulich, who has in directing television commercials. Within six years, graduates taught at Art Center since 2007. “The second erroneous presump- were winning CLIO awards. The program now emphasizes great story- tion is that directors can get what they want from an actor by telling and compassionate teamwork, regardless of genre. “We have doing it for them. These misconceptions are shattered on day one no agenda,” says Peterson, who is writing a book on the program’s of my class.” unique history. “Our students create movies, television, com- Students also benefit from the expertise of Affonso Beato, mercials, documentaries, videos and experimental works— they make ASC, renowned cinematographer (The Queen, Nights in Rodanthe, Love their own choices. We welcome their new ideas.” in the Time of Cholera), who in 2009 developed for Art Center a Art Center admissions have always been selective, and classes stereoscopic 3D cinematography program and lab, the first at any are still kept very small in both the graduate and undergraduate U.S. film school. He also teaches Advanced Cinematography, which programs, because of the emphasis on collaboration. “It’s a con- includes preparing students for job interviews. servatory program, so students work together in teams and on each Beato admits that working with students makes him better at other’s projects and, by the time they graduate, they’ve helped to his craft. “Sometimes I can’t answer a question, so we’ll research create many films,” Peterson says. Moreover, he adds, “We don’t the answer together,” he says. Drawing on his early background want our writer/directors to think of themselves as lonely auteurs. in computer science and mathematics, he and some of his students If they respect other artists and welcome their skills, they’ll developed an iPhone and iPad app called SD3D that calculates best be collaborating like veteran filmmakers before they graduate.” A r

shooting distances for 3D films. t Center Dot Erik Anderson was already a producer of feature films when FEATURE Beato heralds Art Center’s creative environment. “You’re he selected Art Center for his MFA, partly because of its legacy immersed in visual design here,” he says, praising the frequent and professionalism. “I stood on the shoulders of guys who collaborations among film students with those in other design were there before,” he says, like Tarsem Singh FILM 90 (Mirror disciplines. Mirror, Immortals, The Cell) and Michael Bay FILM 88 (Transformers, Armageddon). Affonso Beato While in school Anderson has developed a strong commercial “In film, design is a collective art.” reel, but it was during the making of a documentary in Peru, in collaboration with Art Center’s Designmatters’ Safe Agua Peru project, that he realized the depth of his technical training. For Hands in the Mist, which presents design solutions created by Art Center students to overcome water poverty issues, Anderson learned documentary shooting “on the fly”— and was shortlisted for a Cannes Young Director Award.

Like Anderson, Ellen Houlihan was working in the industry when she decided to return to school. For her, the efficiency of the graduate program was a big draw. “Art Center’s accelerated two-year MFA degree made the most sense in terms of time, money and independence afforded to student filmmakers,” she says.

Houlihan has been prolific at Art Center and is already winning awards, most recently a 2012 Cannes Young Director Award for a public service announcement about gay suicide that was praised by The Huffington Post. She adds that another reason she picked Broadcast Cinema over other MFA programs was that she wouldn’t have to choose a concentration in screenwriting, directing or producing; here, she was able to do all three. Finally, she cites TV veteran Victoria Hochberg’s Directing 1 class as offering training she didn’t see anywhere else, explaining, “Victoria provides a real-world simulation to teach us the art of collabo- ration and the rigors of meeting each day of production.” • 28 Art Center ART CENTER Sees Now accepting Films as Works of Art applications Act Three: New BS in IxD at

As we await the summer 2013 release of Snyder’s Man of Steel and the next great works from Michael Sucsy FILM 03 (The Vow, Grey Gardens) and other alumni filmmakers, LaManna and Peterson are convinced their students will continue to set new standards. “More and more, our filmmakers are now authoring their own Art Center works,“ Peterson says with a smile. “The future is bright for great storytellers who can direct.” Ross LaManna Interaction Design: Educating students “People coming out of Art Center hit the ground running.” to think deeply about user experience, “If they’re put on a set, they know what they’re doing,” LaManna apply technology in creative ways and continued. And if they aspire to direct their own projects, “we work hard to give them the wherewithal to do that. We give them invent new approaches to how we a strong skill set and a sense of entrepreneurship, both of which are absolutely essential.” interact with people, places and objects.

Based on Snyder’s recommendation, after completing his work on Man of Steel Jack Foley visited Art Center. “When I toured the school, something became extremely clear to me: At Art Center I would become an artist. At any other school, I would become a guy who makes movies,” says Foley. “Art Center sees films as works of art. No other schools I looked at had that same view.”

Foley enrolled in undergraduate Film in September 2012. artcenter.edu/IxD • 30 WINTER 2013 • 31 ARTCENTER.EDU/DOT

Following an exhilarating perfor- The intensive design workshop mance by soul violinist Lee England, Jr., Board of Trustees Adds culminated with a presentation to foot- (L> R) TRUSTEES CHARLES FLOYD Art Center President Lorne M. Buchman Magnificent Seven wear industry professionals, many of JOHNSON, MOLLY M. dot MORGAN, CHARLES cited artists such as Beethoven, Keith whom were alumni. Innovative designs This past academic year, seven new E. NEARBURG AND Jarrett and Jackson Pollock in his included footwear for everybody from RONALD I. BENSION presentation exploring improvisation members joined Art Center’s Board of busy moms and roofers to trapeze art- through the relationship between Trustees. With backgrounds as diverse ists, break dancers and paratroopers. PHOTO BY JENNIE news WARREN making and knowing. as they are distinguished, our new Industry reviews were extremely board members are unified by the de- positive. Alumnus Al Van Noy PROD 87, sire to build upon Art Center’s strength vice president at Adidas AG, told one ART CENTER and stature in the world of art and local reporter that the Art Center PRESIDENT LORNE M. design. It’s a role that not only keeps BUCHMAN students did the same things he’s them up to date on the school’s people, tasked to do at Adidas, but did so in programs and priorities, but allows ways that were surprising. He said them to champion the college in both they’ve stretched each brand’s bound- their professional and personal worlds. aries. “It’s that kind of outside-the-box By stewarding its assets, they help to approach that appeals to us. ensure that Art Center remains first “Growing up, my dream was to be- choice for students, parents and donors. come a footwear designer, but I could Art Center’s new trustees provide not afford to attend design school,” view their distinct knowledge, expertise and many notable projects, among them: Edwards remembers. He kept his video creativity to strengthen the College NCIS and JAG, for television, and the Inspiring Sneaker Design dream alive by working at L.A. Gear as online now and into the future. feature film, Red Tails, for Lucasfilm from Pasadena to Portland a temp, where every day he dropped Ronald I. Bension is CEO of House and Twentieth Century Fox. He is a his shoe designs into the suggestion of Blues Entertainment, a Live Nation champion of the Samburu Project, In May, a group of 20 Art Center stu- box. The company president noticed Company. He is focused on consoli- dents took a road trip from Pasadena this motivated young man with A r

which brings water to thousands of DOT NEWS t Center Dot dating the brand’s 34 venues into a people in Kenya’s Samburu District. to Portland, Ore., for a deep dive into hundreds of ideas and decided to national platform. While chairman and A graduate of Howard University, he the footwear industry. give him a chance. Edwards says, “I CEO of Universal Studios Recreation For 14 long days and many late created PENSOLE to provide students t Center Dot t Center was honored with its Outstanding DOT NEWS r

A Group, he founded the Discover A Star Alumnus award. nights, students were in residence at the opportunity I never had.” Foundation, a non-profit organization the Old Town/Chinatown studio of PENSOLE’s mission is to give Don’t despair if you missed this Molly M. Morgan is the vice presi- that provides scholarships to high PENSOLE Footwear Design Academy talented young design students — TEDx Homerun thought provoking summit. All videos dent of private banking at J.P. Morgan school graduates. founded by D’Wayne Edwards, the regardless of socioeconomic back- are online at artcenter.edu/tedxvideos, where she advises clients on a broad An inspirational meeting of the minds Wesley A. Coleman is the former former design director for Nike, Inc.’s ground — an opportunity to learn from plus the word on campus is more TEDx range of wealth management matters, took place on campus in June 2012, executive vice president and chief Jordan brand. With industry profes- the industry’s best and to provide the events are in our future. including financial planning, asset when 350 big thinkers from more than human resources officer at The Walt allocation, tax strategies, trust and sionals guiding them and providing industry with a farm system for the 50 institutions attended the first TEDx Disney Company where he oversaw estate planning, and charitable giving. valuable feedback, the students next generation of footwear designers. Art Center College of Design confer- employee development, compensation She serves on the board of the Los worked on intentionally unorthodox Karen Hofmann, chair of Product ence. Featuring a diverse slate of A-list and benefits for Disney’s more than Angeles Fire Department Foundation. shoe designs. Design at Art Center, points out that speakers on riveting topics ranging 125,000 employees worldwide. Prior, Bonnie R. Nash is the founder Edwards, an Art Center adjunct this Pasadena-Portland educational from oceanography and anthropology he was vice president of global human of Bonnie Nash Consulting, which faculty member, challenged students to partnership represents her department’s to human trafficking and responsible resources at Nike, Inc. He serves on provides strategic planning, team “design something that’s not in stores” commitment to building its concentra- design, the event generated more the board of the Los Angeles Urban building, executive coaching, human and to “think about things other than tion in wearables and soft goods — an than 50,000 Twitter impressions. League and assists the Jackie Robinson resources support and career consult- what’s common.” area of growing interest for Art Center TED, the global foundation dedicated Foundation, the United Negro College ing services to organizations and to “ideas worth spreading,” spawned Fund and other organizations dedi- individuals. She is a member of the TEDx, a local version modeled on the cated to youth and education. World Presidents’ Organization and annual conferences and web lectures at Linda M. Griego is president and has been a presenter at the Young TED.com. The aim of the independently CEO of Griego Enterprises, Inc., a busi- Presidents’ Organization and Los organized TEDx events is to stimulate ness management firm she founded Angeles Junior Chamber. dialogue at a community level. in 1986. Her extensive background Charles E. Nearburg is president (L > R) JANENE A year in the making, students combines business with government and owner of Nearburg Producing LARSON, BUSINESS Erik Molano GRPH 12 and Mariana Prieto and includes an appointment as deputy Company, a private oil and gas explo- COACH; JENNIFER NOLFI, PORTLAND PROD 12, built a case, found support mayor of the city of Los Angeles, as ration company, which has received DEVELOPMENT TEDX ORGANIZERS and developed the TEDx Studio class well as serving as president and CEO two environmental awards from the COMMISSION; FRED ERIK MOLANO AND FEHLAU, ART CENTER MARIANA PRIETO to spread their message about the of Rebuild LA and the Los Angeles Com- Bureau of Land Management. A pas- PROVOST; KAREN value of design for social impact. With munity Development Bank. A graduate sionate car racer, he has driven in the HOFMANN, PRODUCT guidance from faculty members Rob of UCLA, she is the recipient of its high- DESIGN CHAIR; SOUL VIOLINIST LeMans and Daytona 24-Hour Races D’WAYNE EDWARDS, LEE ENGLAND, JR. Ball and Petrula Vrontikis, a team of est honor, the UCLA Medal. and set a new land-speed record at PENSOLE FOUNDER more than 40 students produced the Charles Floyd Johnson is an PHOTOS BY JUNE the Bonneville Salt Flats in a car he PHOTO BY CATHY KOREA successful day-long confab. Emmy Award–winning producer with designed and built. CHENEY • 32 WINTER 2013 • 33 ARTCENTER.EDU/DOT

decided to raise the bar with an ini- “Designers can quickly visualize Motor Company. In 2004, she founded “Historically, Art Center’s program STUDENTS LEARN tiative they’ve branded “Faculty what they create for the brand owner, Sony Pictures Entertainment’s User has played an important role in shap- SHOE DESIGN IN Commons.” Instead of a single confer- making changes on the spot if neces- Experience Competency Center, where ing the advertising industry,” said Fehlau PORTLAND. ence, they’ve envisioned a series of sary,” explains Herrera. “Now, when as director she worked with Sony divi- of Goldsmith’s appointment. “Today, PHOTOS BY CATHY professional development and research students learn how to make a box, sions worldwide to integrate usability, much of that industry has changed, CHENEY opportunities for faculty. And to best they can see it on the computer using information architecture and interaction and Gary has led that change.” serve their audience, the workshops the Studio Visualizer tool in real-time, into the company’s devices and cross- Goldsmith graduated with honors and symposia will be based on add specialty finishes and see how platform projects. from Art Center in 1981 with a BFA in emergent themes identified by faculty that impacts their designs.” “Maggie has a proven track record Advertising. He began his career at interests and discussions. of weaving cross-departmental, multi- Doyle Dane Bernbach (DDB) in New The first such symposium took place disciplinary programs that leverage York, working on campaigns for Volks- this past fall with guest officiate Glenn College Welcomes New human-centered design,” said Provost wagen, IBM and Hershey. In just four Adamson, Deputy Head of Research Advertising and Fred Fehlau on Hendrie’s appointment. years, he became the company’s senior and Head of Graduate Studies at the Interaction Design Chairs “We’re confident in her ability to drive vice president and creative group head. Victoria and Albert Museum, where the institutional, technical and design In 1987, he co-founded Goldsmith/ he leads a graduate program in the Two new department chairs are factors needed to deliver those skills Jeffrey, an agency that produced award- History of Design. The day included bringing their distinctive insight and and vision to our students.” winning work for clients such as J.P. hands-on workshops in which faculty expertise to Art Center’s already She received her MA in Liberal Arts Morgan, ESPN and Barneys New York. brainstormed around issues related to Pushing the Boundaries robust collaborative cross-disciplinary from Edinburgh University, her MS During his career, Goldsmith also held technology and craft, the relationship community. in Communication and Information the positions of co-creative director of between thinking and making, and of Packaging User-experience pioneer Maggie Sciences from the Nouvelle Sorbonne the Chiat / Day New York office, chair- and an industry in which the College’s moving beyond Art Center’s transdis- Ever wonder what makes you choose Hendrie is leading the College’s new University in Paris and her Diplôme man and chief creative officer of North alumni are leading the way. This colla- ciplinary studio model. one brand off the grocery store shelf Interaction Design Department —created D’Etudes Approfondies (DEA) in Multi- America for Lowe Worldwide, and borative program would not have been “Lorne has given us an amazing over another? Experts agree packag- as part of the Create Change initia- media Design and Communication from chief creative officer of North America possible without generous support opportunity,” said Sean Donahue, who ing plays a big role in the consumer tive — in which students learn to think Paris Diderot University. for Young & Rubicam. teaches a number of Media Design, deeply about user experience, apply “Interaction designers must be “The landscape of advertising has A decision-making process. r from Adidas, Nike, Under Armour, Vans, ACCD DOT NEWS t Center Dot ACCD Disney Consumer Products and OluKai, Esko, considered the global technology creatively and invent new prepared not only for multidisciplinary changed drastically, and in five years all companies that currently employ leader in packaging product software, approaches to interaction and design. projects and work environments, but most of the current sources for jobs recently donated multiple user And industry leader Gary Goldsmith for a medium that can range from won’t exist,” said Goldsmith. “But I t Center Dot t Center Art Center graduates. DOT NEWS r

A Edwards encouraged each partici- licenses of industry-leading Studio and ADVT 81 is now heading up Art Center’s gestural sensor-driven networks to believe Art Center, with its strong pant to reach out and mentor two ArtiosCAD technology to Art Center. Advertising Department. The program gameplay to wired cities,” said Hendrie. parallel programs in entertainment, younger individuals to keep the chain The gift marks the Belgium-based firm’s has been at the heart of the College “I am thrilled at the opportunity to join film, photography and environmental going. “It just keeps spreading, and we first donation to a design college and since influential adman Edward A. “Tink” a world leader like Art Center to edu- design, is positioned to build not only have this culture of like-minded indivi- underscores the pivotal role graphic Adams founded the school in 1930, cate the next generation of visionaries the first truly modern advertising duals that this industry needs,” he said. designers play in package and brand and Goldsmith is positioned to propel in this field.” program in the world, but one that will Edwards also gave each student his development. the field into its ever-evolving future. New Advertising Chair Goldsmith prepare our students to tap into broader direct phone number and personal email. “With these new tools, students Hendrie is the principal of Maggie is the co-founder of Underhead, a sources for careers than ever before.” Plans are underway to host Edwards will develop a comprehensive under- Hendrie Design, a business solution network of creative resources and Both Hendrie and Goldsmith came and his team on campus soon. Plus, standing of the workflow from start firm that provides apps, social media companies that brings together talent to the College as the result of exten- the College has committed to offering to finish,” says Gerardo Herrera, Art campaigns and online tools and in every discipline, including advertis- sive international searches conducted the Portland opportunity to students Center’s director of packaging. marketing for Fortune 500 companies ing, digital and social media, package by committees of faculty, alumni, again in 2013. Working closely with fellow such as PepsiCo, Mattel and Toyota design and film. students and staff. instructor Dan Hoy, Herrera designed a curriculum that gives students a Faculty Share the rock-solid knowledge base about the Knowledge Capital Graphic Design and Humanities various properties of the different classes at the College. “Faculty Com- materials used. What special skills or knowledge does mons allows us to develop a sense of During a special workshop last one need to bring into an Art Center community and share in the enormous summer, students explored the classroom? What challenges are inherent knowledge capital of the smart and different types of packaging applica- in teaching at one of the world’s fore- talented people who teach here.” tions that this software can render, most art and design schools? How can With teaching-focused events such as stand-up drink pouches, faculty best utilize their professional taking place each term and a website candy bar wrappers, snack bags— connections to benefit Art Center being developed to house documen- even diaper bags. They learned how students? Shortly after the launch tation and ongoing conversations, to create a bag from scratch, taking NEW ADVERTISING of Art Center’s strategic plan, Create faculty members will have a chance full advantage of Studio’s tools palette, CHAIR GARY Change, President Lorne M. Buchman not only to discuss teaching and including pan/rotate, zoom, fold line, GOLDSMITH AND INTERACTION encouraged a core group of faculty resources, but also to engage with one mesh, puller, freeze, align graphics DESIGN CHAIR to host a conference on the profound another as professionals who are and visualization, allowing settings for MAGGIE HENDRIE issues of teaching at Art Center. The eager to educate the next generation contents of air, liquid, material stiffness PHOTOS BY CHUCK faculty put their heads together and of artists and designers. and rounding. SPANGLER • 34 WINTER 2013 • 35 ARTCENTER.EDU/DOT

FINE ART CHAIR LAURENCE DREIBAND (L) TALKS WITH spotted ARTIST RICHARD SERRA ABOUT HIS WORK IN THE ART Recent events on CENTER SCULPTURE GARDEN IN 1982. and off campus

GRAD INDUSTRIAL DESIGN FORMULA E RACE: (L > R) STAN KONG PROD 83, FACULTY MEMBER AND LEGACY CIRCLE FOUNDING CO-CHAIR; SUSAN CALDWELL, ART CENTER SUPPORTER AND PRESIDENT, GIESEN TRUST; WITH SCOTT WARD OF THE ARMORY CENTER FOR THE ARTS. AND JUST After the announcement was made, you as an advisor during my post A Legacy 40 Years in emails from alumni poured in. Rene graduate studies. Not only did I learn PHOT 80 the Making Martinez FINE 10 said Dreiband’s leader- from you as a Fine Art student, but you ship provided him with the under- also inspired me to be a better teacher.” A

After more than four decades of dedi- standing “to navigate through this “I have made some of the best friends r t Center Dot SPOTTED cated service to Art Center and its strange and beautiful world.” Michel of my life at Art Center, and I thank you students, Laurence Dreiband, chair of Bernstein FINE 05 recalled the first day all for the many years of being able to the College’s undergraduate Fine Art , GEORGE HOLZ t Center Dot t Center of Dreiband’s Critical Thinking course, work with you,” said Dreiband in his DOT NEWS r

A Department, announced in early June which took place the day after the announcement. “I am grateful to all of 2012 that he would be retiring at the ON THE OPENING NIGHT OF THREE Sept. 11 terrorist attacks, in which he you for helping make my career as an PHOT 79 end of the year. presented the tragedy as a way “to educator at Art Center successful and

“In 1970, I began teaching at Art pose the questions of who or what we so personally rewarding.” PHOT 80 Center, and two years later I became were.” And alumnus and former For an in-depth interview with the youngest department chair,” said faculty Agustin Garza GRPK 81 wrote to Dreiband, visit the Dotted Line blog at LOOMIS BOYS FROM PASADENA: A TRIBUTE TO HELMUT NEWTON EXHIBITION AT THE WILLIAMSON GALLERY. Dreiband in his announcement to the Dreiband, “I had the privilege to have artcenter.edu/dottedline. MARK ARBEIT Art Center community. “I believe that I’m now the oldest, and while I would not have chosen growing older, it is, as Woody Allen put it, ‘better than the alternative.’” Dreiband leaves the College with an impressive roster of accomplishments: STUDENTS CELEBRATE AT GRADUATION SPRING 2012. A robust program with plans for future growth; an impressive list of distin- guished faculty and alumni; plans for Artmatters, a new area of emphases in public art and social engagement; and, most significantly, a dedication to the importance of the fine arts in the life of the College and of the cul- ture at large. TEDX ART CENTER COLLEGE OF DESIGN CONFERENCE: “I am deeply grateful for all that PAINTER AND SCULPTOR VICTOR HUGO ZAYAS ILLU 86. Laurence has contributed to us through- out these years and saddened to think

DREIBAND (FAR R) of an Art Center without him,” said WITH INSTRUCTOR Provost Fred Fehlau. “We appreciate JAN TUMLIR (3RD FROM L) AND FINE the substantial contributions he has ART STUDENTS ON made to our students and alumni, and A GRAND TOUR AT to the content and pedagogy of all of THE 52ND VENICE BIENNALE IN 2007 Art Center’s degree programs.”

• 36 WINTER 2013 • 37 ARTCENTER.EDU/DOT

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A 2 I 0 D 1 2 A : L O T O R P U S E T N E I E R O CITY OF PASADENA SPONSORED PROJECT FINAL PRESENTATION: (L > R) A Z L HYUNDAI SPONSORED PROJECT FINAL PRESENTATION: TRANSPORTATION GRAPHIC DESIGN CHAIR NIK HAFERMAAS, SENIOR VICE PRESIDENT Y ER CE N W IN DESIGN STUDENT JIYEON JENNY HA. GEORGE FALARDEAU, PROFESSOR GLORIA KONDRUP GRPK MFA 93, CITY I W LLI IP TRANSIT MANAGER VALERIE GIBSON, PASADENA MAYOR BILL BOGAARD. AMS RSH ON AND SCHOLA

HYUNDAI SPONSORED PROJECT FINAL PRESENTATION: (L > R) FACULTY MEMBER GEZA LOCZI PROD 65 WITH OSAMU SHIKADO TRAN 86 AND STUART MACEY, BOTH FROM HYUNDAI. AROUND THE WORLD A r t Center Dot HOWARD AND CHERYL KAUFMAN SPOTTED t Center Dot t Center r A WITH AVERY AND FRED JOHNSON, ART CENTER PARTNERS. 4 HOURS SOLID SPRING 2012 :

CREATIVE TRAJECTORIES ALUMNI SYMPOSIUM AT BIKINI BERLIN: ART CENTER PRESIDENT LORNE M. BUCHMAN WITH PARTICIPANTS (L > R) PRODUCT DESIGN CHAIR KAREN HOFMANN PROD 97; JOE TAN PROD 94, INCASE; PONTUS FONTAEUS TRAN 93, PEEFDEE; AND FLORIAN DENGLER COMM 94, METADESIGN. MARKUS DIEBEL PROD 94, INCASE (NOT PICTURED).

4 HOURS SOLID SPRING 2012: ART CENTER PARTNERS CO-CHAIRS LINDA BROWNRIDGE AND BETTY URBAN. CREATIVE TRAJECTORIES BERLIN : GRAPHIC DESIGN THE ECOMOTORS SPONSORED PROJECT GUEST JUDGES: (L > R) STUDENT ROBERT WILMANS.

JACK TELNACK TRAN 58, FORMER CHIEF OF DESIGN AT ALUMNI SYMPOSIUM AT BIKINI CREATIVE TRAJECTORIES ALUMNI FORD MOTOR CO.; WAYNE CHERRY PROD 62, FORMER CHIEF SYMPOSIUM AT BIKINI BERLIN: CLAUDIO OF DESIGN AT GENERAL MOTORS; JAY LENO; AND TOM GALE, PRISCO COMM 96 (IN HAT) WITH MICHAEL FORMER CHIEF OF DESIGN AT CHRYSLER. SANS PROD 97 AND OTHERS. NONPROFIT ORG. U.S. POSTAGE 1700 LIDA STREET PAID PASADENA, CA 91103 PASADENA, CA PERMIT NO. 557

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