RULE 394 Written by Eugene H. Rotberg [Original Undated]
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RULE 394 written by Eugene H. Rotberg [original undated] TABLE OF CONTENTS Introduction I. Rationale for and History of Rule 394 II. Criteria for Approval -- 1941 to 1960 III. Rule 394: 1960 to 1965 A. Best Execution B. The Minimum Commission Rate C. The Sophisticated Investor IV. The Duty of a Broker V. Uncertainty of Standards VI. Exceptions to Rule 394 A. Control Stock B. Charitable Trades C. Error Trades D. Odd-lots E. Unsuccessful Secondaries F. Exempt List 6. Bonds H. Foreign Transactions I. Regional Exchanges VII. Rule 394 and Non-Members VIII. Competition Between Markets Summary and Conclusions INTRODUCTION This report is the result of an inquiry conducted under a Commission order issued pursuant to Section 21(a) of the Securities Exchange Act of 1934 directing a private investigation in the matter of "Rules, Regulations and Practices of National Securities Exchanges Relating to Off-Board Transactions by Member Firms as Agent and Principal in Securities Admitted to Trading on Such Exchanges." Pursuant to the authority granted in the order, certain designated officers of the Commission conducted a series of transcribed interviews with respect to the subject matter of the inquiry. Approximately 2000 pages of transcript were taken with a view toward fully exploring the ramifications of the inquiry. In addition, non- transcribed interviews were conducted with a variety of financial institutions and experts who were intimately familiar with the subject matter. Extensive documentary material was obtained from the New York Stock Exchange and other exchanges pursuant to a subpoena, a copy of which is set forth in Exhibit A. This inquiry was conducted privately. The individuals who were interviewed on the record were given an opportunity to obtain the transcripts of their discussions with the staff of the Commission. The investigation and report, for the most part, concentrate on Rule 394 of the New York Stock Exchange. Although information was obtained in the course of the inquiry from other exchanges in connection with their rules relating to off- board trading by members, this material was evaluated in the context of its relationship to the New York Stock Exchange Rules and its effect on broker- dealers who were members of both the New York Stock Exchange and such other exchanges. Chapter VIII of the Special Study of Securities Markets discussed the interrelationships between trading markets. Section D of that Chapter dealt with over-the-counter markets in exchange-listed securities. It discussed the volume and growth of this "third market," the securities traded, the size of transactions, the participants (both public and professional), the operation of the market and the relationship between exchange markets and the third market. The Special Study found that there was a conflict between the advantages of competition resulting from the existence of the third market and the disadvantage occasioned by a possible impairment of depth on the exchange market. The Study concluded, however, that on balance the advantage of the competition provided by the third market and the potential overall depth outweighed the concern over impairment of depth on the New York Stock Exchange. The Study also noted that the Commission had only sparse information with regard to the third market. The Study pointed out that the existence of dual markets highlighted questions as to whether the Exchange commission rate structure and the restrictions on members executing trades off-board might result in other than the best executions for a public customer. Finally, in view of the foregoing, the report recommended that the Commission devote further and continuing attention to "(a) types and forms of competition and of limitations on competition actually or potentially existing within and among markets, and their impact on the free, fair, and orderly functioning of the various markets; and (b) factors contributing to or detracting from the public's ready access to all markets and its assurance of obtaining the best execution of any particular transaction." This report is a partial fulfillment of that recommendation. The problems of competition between the Exchange and the third market and the quality of executions with respect to dually traded stocks were also brought into prominence by a controversy over the listing on the New York Stock Exchange of the Chase Manhattan Bank. M. A. Schapiro & Co., a non-member dealer which had long maintained a market in Chase stock and had dealt extensively with exchange member firms, while objecting neither to the listing of bank stocks in general nor Chase in particular, objected to the application of Exchange rules which would prohibit members from continuing their customary dealings for their own account and for the account of their customers with the firm. The crux of the problem was Rule 394 of the New York Stock Exchange, the chief subject matter of this study. I. Rationale for and History of Rule 394 The text of Rule 394 of the New York Stock Exchange reads as follows: "Except as otherwise specifically exempted by the Exchange, members and member organizations must obtain the permission of the Exchange before effecting a transaction in a listed stock off the Exchange, either as principal or agent." The Rule in its present form was filed with the Securities and Exchange Commission on [blank in original] 1957, as part of an extensive renumbering and consolidation of Exchange rules. This section of the report deals with the rationale for the Rule and the background and circumstances which led to its adoption. Exchange members state that Rule 394 is designed to preserve and maintain the depth and liquidity of the auction market and that any fragmentation of that market by permitting orders to be executed other than on the floor of the Exchange damages the primary market. This is the basic theory on which the Rule is based. While some of the terms used in this conclusion may seem somewhat vague or not subject to quantification, the general thought is simply that all orders must be brought to one place to insure an efficient, fair and orderly securities marketplace. This position is refined and explained by five basic premises: 1. The fairest market, it is argued, is a market in which all orders are entitled to an execution based on the best price available as qualified by rules concerning precedence, parity and priority of orders. This means that a public customer who places an order on an Exchange expects that he will receive an execution of that order at the price that he sets -- prior to the time that any other person obtains an execution at a price better than the one he brought to the floor. Therefore, if a customer bids $20 for a stock, no other customer who is bidding only $19-7/8 will be able to buy the security if it is offered for sale. The $20 bid is higher in the "auction" and if it is the highest bid, it will take the floor. The Exchange argues that the public customer who places an order with a member firm expects that all of the other public orders of member firms will be brought to the floor so as to increase the possibility of his order being executed at a favorable price. To the extent that the member firm is permitted to execute orders off the floor, the expectations of persons who have left orders on the floor will be frustrated. 2. A second basic principle which underlies Rule 394 is that in an exchange market the specialist should have an opportunity to participate in each transaction. While this concept is not necessarily a sine qua non for a central market, it is bottomed on the realistic evaluation that for most, if not all securities, specialist participation is required. The Exchange is not a continuous auction market in the sense of there always being available public buyers or sellers; rather professional intervention in the market is often necessary in order to assure immediate liquidity at a reasonable price. Ordinarily the specialist will look to the spread between his bid and asked -- the so-called "jobber's turn" -- as a source of profit. To the extent that the specialist is not shown each order and thereby given the opportunity to participate at what may be favorable prices (particularly on block transactions), he will lose "one leg" of his jobber's turn and his opportunity for profit. Stated another way, if the specialist is required to maintain a fair and orderly market by taking positions and supplying securities where needed, he can only reasonably be expected to do so if he is assured that he will see all the buy and sell orders entered by the public through member firms. 3. A third premise on which the current interpretations of the Rule are based is that the exchange market depends upon and uses a tape which records and disseminates facts about transactions. The tape print has two principal purposes: First, it provides a method by which public investors are informed about the execution of the order they have placed with their broker. Secondly, the tape print is designed to attract orders to the floor for execution by openly publicizing the prices, volume and movement of each security on the board. If orders in listed securities are executed off the floor and therefore are not publicly reported, it is argued that brokers and customers may not realize the existence of willing buyers or sellers for a particular security. [Footnote: Rule 394 also can and does serve to insulate the public from information about a transaction. Sometimes, where the price of a transaction is substantially away from the market, approval for off-board trades is granted in order to avoid the disclosure of the transaction on the tape.