(And Where Applicable, Earlier Mark) Comment GC T-243/16 Freddo

Total Page:16

File Type:pdf, Size:1020Kb

(And Where Applicable, Earlier Mark) Comment GC T-243/16 Freddo August 2017 TRADE MARKS Decisions of the GC Ref no. Application (and where Comment applicable, earlier mark) GC The GC upheld the BoA's decision that there was a likelihood of confusion T-243/16 between the marks under Art 8(1)(b). Freddo SA v It was not disputed that the goods and EUIPO; Freddo - pastry and confectionary, services were identical or similar. Freddo, SL ices; ice; cones for ice cream, The BoA did not compare the marks at (18.07.17) dulce de leche, flavoured ices, issue by taking into consideration only frozen confections, frozen custards, frozen yoghurt, ice the word element 'freddo freddo' in the Reg 207/2009 cream, ice cream substitutes, earlier mark; the BoA in fact took into milk shakes, sherbet, and consideration all the elements of the sorbet (30) earlier mark. Further, the BoA was correct to conclude that 'freddo freddo' - services for providing food was the dominant element of the and drink; cafes, snack bars, earlier mark. food preparation, and ice cream parlours (43) The BoA was also correct to find that 'tentazione' would be assimilated to the French and Spanish laudatory terms 'tentation' and 'tentación' (meaning 'temptation') respectively, but that the term 'freddo freddo' would be meaningless to the French- and/or Spanish-speaking consumer. As such, 'freddo freddo' was the distinctive element of the mark. - milk products (29) The GC endorsed the BoA's assessment - preparations made from that both marks had a low degree of cereals, bread, pastry, and visual similarity and an average level of confectionary, ices; sauces phonetic similarity. The conceptual (condiments) (30) differences between the marks due to - ice cream parlour, coffee the word 'tentazione' in the earlier shop and snack-bar services mark were not considered relevant. (43) GC SAVANT The GC upheld the BoA's decision that there was genuine use of the mark T-110/16 - computer software (9) under Art 51(1)(a). Savant Systems - training services relating to The fact that SAVANT was also the LLC v EUIPO; databases, data processing, company name of Savant Group did Savant Group computers, information not prevent the sign from being used as Ltd apparatus and instruments; a mark. Similarly, the presence of a information and advisory (18.07.17) sub-brand used alongside SAVANT was services relating to the not sufficient to contest the genuine Reg 2o7/2009 aforesaid (41) use of the mark. - computer software services; Although a mark may not, as a rule, be computer programming affixed to services, there could, services; consultancy services nevertheless, be use in relation to the relating to computer software; services where the mark was used in analytical and research such a way that a link was established services including technical between the mark and the services. In analysis relating to computers this case the link was established as the and databases; information mark appeared in invoices, brochures, and advisory services relating adverts and articles. to the aforesaid (42) The BoA correctly decided that, on the evidence before it, there was genuine use of the mark in relation to the goods and services. GC The GC annulled the BoA's decision that there was no likelihood of T-521/15 confusion between the marks at issue Diesel SpA v - leather and imitations of under Art 8(1)(b). EUIPO; Sprinter leather, goods made of these The BoA erred in finding that only a megacentros del materials, umbrellas (18) small part of the relevant public would deporte, SL - clothing, football boots, rugby perceive the mark applied for as a (20.07.17) boots, training shoes, running capital 'D'. In fact, a non-negligible Reg 207/2009 shoes, tennis shoes, indoor part of the relevant public would sports shoes, headgear, belts perceive it as a stylised capital 'D'. (25) The overall shape and proportion of - gymnastic and sporting the marks at issue were similar. This articles and equipment (28) outweighed the slight stylistic differences between the marks that would only be grasped on a detailed examination. Consequently, there was a high degree of visual similarity - leather and imitations of between the marks at issue. leather, goods made of these The marks at issue were phonetically materials, umbrellas (18) and conceptually identical. - clothing, footwear, The GC held that, even if it was headgear (25) accepted that the earlier mark was weakly distinctive, there was a likelihood of confusion between the marks in respect of the goods at issue. Consumers of fashion and clothing goods were accustomed to seeing the same mark in different configurations which increased the risk of confusion or association further. GC The GC upheld the BoA's decision that there had been no genuine use of the T-309/16 mark under Art 51(1)(a). Cafés Pont SL v It was not disputed that the evidence of EUOPI; - coffee, tea, cocoa, sugar, rice, use exclusively concerned the product Giordano Vini tapioca, sago, artificial coffee, 'coffee'. SpA flour and preparations made The distinctive element of the mark (20.07.17) from cereals, bread, pastry and confectionery, ices, honey, was its figurative stylisation, such that Reg 207/2009 treacle, various condiments, use of a word mark alone could not spices (30) constitute use of the mark as registered, notwithstanding the tolerance afforded under Art 15(1)(a), namely that use of a mark which did not alter the distinctive character of the mark as registered may still amount to genuine use. The descriptive nature of the 'café' in respect of the goods at issue, enhanced the importance of the stylisation in the mark as a whole. As such, use of the words 'art's café' on invoices without the stylisation was insufficient to demonstrate genuine use of the mark. High Court refuses to make pre-trial reference to CJEU concerning own name defence and declines to grant stay under Article 104 Sky Plc & Ots v Skykick UK Ltd & Anr * (Birss J; [2017] EWHC 1769 (Ch); 13.07.17) Birss J refused to make a pre-trial reference to the CJEU on the question of the validity of Article 1(13) of Regulation (EU) 2015/2424, the effect of which had been to abolish the 'own name' defence for EU trade mark infringement in so far as it applied to corporate entities. The Judge also declined to stay the proceedings under Article 104. Sky is part of the well-known group of companies which provide a range of broadcasting, entertainment, digital internet telecoms and software services under the SKY brand. SkyKick provides cloud based IT migration, backup and management services to IT solution providers to assist them in migrating their customers' data into Microsoft's Office 365 cloud based platform. Sky brought proceedings against SkyKick for infringement of its EU and UK trade marks and for passing off in relation to SkyKick's use of the SKYKICK name. SkyKick applied for an order to make a pre-trial reference to the CJEU as to whether Article 1(13) of Regulation (EU) 2015/2424 was contrary to fundamental EU Rights and was therefore invalid. Birss J decided not to make the reference sought because: (i) SkyKick might win the action overall without any reference to the own name defence, particularly if the specifications of Sky's marks were cut down to what SkyKick contended were their proper scope; (ii) even if there was a finding of prima facie infringement at trial, the own name defence (including the question of honest practices in commercial and industrial matters) would have to be considered in relation to the alleged infringement of Sky's UK registered trade mark to which the abolition of the own name defence did not yet apply; (iii) the trial would consider the honest practices (or otherwise) of SkyKick and any reference made at that stage could be based on actual findings of fact based on proper evidence and argument; (iv) although SkyKick argued that it required commercial certainty given it was a start-up business dependent on external funding, the Judge was of the view that the best way to achieve an early resolution was to keep the action on track for a trial in early 2018; (v) the public interest in establishing the validity or otherwise of Article 1(13) was not a strong enough reason to make a reference at the pre-trial stage; (vi) if it turned out that the outcome of the dispute depended on the validity of Article 1(13) then at least the trial would have resolved all other issues by that point; and (vii) SkyKick's fear that Sky would obtain an injunction pending a reference if Sky were to succeed at trial was by no means inevitable. Birss J went on to decline to stay the proceedings under Article 104. Although Article 104 was engaged because SkyKick had brought applications at the EUIPO to invalidate SkyKick's EU trade marks, he considered that there were special grounds not to grant a stay. The decisive factors were the need for the trial in early 2018 to remain on track and the existence of the passing off and UK trade mark claims (particularly given the Judge's earlier findings in relation to the significance of the UK trade mark claim in determining the facts relating to SkyKick's alleged own name defence). Acquiescence and estoppel defences rejected Coreix Ltd ("CL") v Coretx Holdings Plc & Ots ("CHP")* (Mr Recorder Douglas Campbell QC; [2017] EWHC 1695 (IPEC); 11.07.17) The Judge held that CHP's use of the sign CORETX in both word and logo form infringed CL's COREIX mark under Sections 10(2) and 10(3) and constituted passing off.
Recommended publications
  • Flexible Packaging Buyers Guide 2018 - 2019 Flexible Packaging
    FLEXIBLE PACKAGING BUYERS GUIDE 2018 - 2019 FLEXIBLE PACKAGING • Innovative • Creates Shelf Appeal • Widely Extendible Into Diverse • Enables Visibility of Contents Product Categories • Provides Efficient Product to Package • Maintains and Indicates Freshness Ratios • Offers Consumer Conveniences • Uses Less Energy • Provides Reclosure and Dispensing • Creates Fewer Emissions Options • Creates Less Waste in the First • Is Easily Transported and Stored Place® As one of the fastest growing segments of the packaging industry, flexible packaging combines the best qualities of plastic, film, paper and aluminum foil to deliver a broad range of protective properties while employing a minimum of material. Typically taking the shape of a bag, pouch, liner, or overwrap, flexible packaging is defined as any package or any part of a package whose shape can be readily changed. Flexible packages are used for consumer and institutional products and in industrial applications, to protect, market, and distribute a vast array of products. Leading the way in packaging innovation, flexible packaging adds value and marketability to food and non-food products alike. From ensuring food safety and extending shelf life, to providing even heating, barrier protection, ease of use, resealability and superb printability, the industry continues to advance at an unprecedented rate. The life cycle attributes of flexible packaging demonstrate many sustainable advantages. Flexible packaging starts with less waste in the first place, greatly reducing landfill discards. Innovation and technology have enabled flexible packaging manufacturers to use fewer natural resources in the creation of their packaging, and improvements in production processes have reduced water and energy consumption, greenhouse gas emissions and volatile organic compounds.
    [Show full text]
  • THE NEW ZEALAND MEDICAL JOURNAL Journal of the New Zealand Medical Association
    THE NEW ZEALAND MEDICAL JOURNAL Journal of the New Zealand Medical Association CONTENTS This Issue in the Journal 4 A summary of the original articles featured in this issue Editorials 7 Inequities in health and the Marmot Symposia: time for a stocktake Tony Blakely, Don Simmers, Norman Sharpe 15 Medically assessing refugees who may have been victims of torture A Martin F Reeve Original Articles 18 Prevalence of victims of torture in the health screening of quota refugees in New Zealand during 2007–2008 and implications for follow-up care G E Poole, Grant Galpin 25 The use of the ‘rollie’ in New Zealand: preference for loose tobacco among an ethnically diverse low socioeconomic urban population Vili Nosa, Marewa Glover, Sandar Min, Robert Scragg, Chris Bullen, Judith McCool, Anette Kira 34 A cross-sectional study of opinions related to the tobacco industry and their association with smoking status amongst 14–15 year old teenagers in New Zealand Judith McCool, Janine Paynter, Robert Scragg 44 Comparison of two modes of delivery of an exercise prescription scheme Louise Foley, Ralph Maddison, Zanta Jones, Paul Brown, Anne Davys 55 Voices of students in competition: Health Science First Year at the University of Otago, Dunedin Madgerie Jameson, Jeffrey Smith 68 An investigation into the health benefits of mindfulness-based stress reduction (MBSR) for people living with a range of chronic physical illnesses in New Zealand Jillian Simpson, Tim Mapel 76 Comorbidity among patients with colon cancer in New Zealand Diana Sarfati, Lavinia Tan, Tony
    [Show full text]
  • Plain Packaging of Cigarettes and Smoking Behavior
    Maynard et al. Trials 2014, 15:252 http://www.trialsjournal.com/content/15/1/252 TRIALS STUDY PROTOCOL Open Access Plain packaging of cigarettes and smoking behavior: study protocol for a randomized controlled study Olivia M Maynard1,2,3*, Ute Leonards3, Angela S Attwood1,2,3, Linda Bauld2,4, Lee Hogarth5 and Marcus R Munafò1,2,3 Abstract Background: Previous research on the effects of plain packaging has largely relied on self-report measures. Here we describe the protocol of a randomized controlled trial investigating the effect of the plain packaging of cigarettes on smoking behavior in a real-world setting. Methods/Design: In a parallel group randomization design, 128 daily cigarette smokers (50% male, 50% female) will attend an initial screening session and be assigned plain or branded packs of cigarettes to smoke for a full day. Plain packs will be those currently used in Australia where plain packaging has been introduced, while branded packs will be those currently used in the United Kingdom. Our primary study outcomes will be smoking behavior (self-reported number of cigarettes smoked and volume of smoke inhaled per cigarette as measured using a smoking topography device). Secondary outcomes measured pre- and post-intervention will be smoking urges, motivation to quit smoking, and perceived taste of the cigarettes. Secondary outcomes measured post-intervention only will be experience of smoking from the cigarette pack, overall experience of smoking, attributes of the cigarette pack, perceptions of the on-packet health warnings, behavior changes, views on plain packaging, and the rewarding value of smoking. Sex differences will be explored for all analyses.
    [Show full text]
  • Amcor 2013 GRI Report.Pdf
    Amcor Ltd 2013 Global Reporting Initiative (GRI) Report Amcor GRI Report 2013 | 1 of 96 Table of Contents Introduction ........................................................................................................................................ 3 1 Strategy and Analysis ............................................................................................................... 6 2 Organisational Profile ............................................................................................................. 10 3 Report Parameters ................................................................................................................. 14 4 Governance, Commitments and Engagement ....................................................................... 18 5 Performance Indicators: Economic ......................................................................................... 27 6 Performance Indicators: Environmental ................................................................................. 31 7 Performance Indicators: Labor Practices and Decent Work ................................................... 44 8 Performance Indicators: Human Rights .................................................................................. 46 9 Performance Indicators: Society ............................................................................................ 49 10 Performance Indicators: Product Responsibility ..................................................................... 52 11 Our areas of focus .................................................................................................................
    [Show full text]
  • Global Tobacco Control: What the U.S. Can Learn from Other Countries (2013)
    A Law Synopsis by the Tobacco Control Legal Consortium September 2013 Global Tobacco Control: Tobacco Control What the U.S. Can Learn from Other Countries Legal Consortium Leslie Zellers Law. Health. Justice. This synopsis is provided for educational purposes only and is not to be construed as a legal opinion or as a substitute for obtaining legal advice from an attorney. Laws cited are current as of June 30, 2013. The Tobacco Control Legal Consortium provides legal information and education about tobacco and health, but does not provide legal representation. Readers with questions about the application of the law to specific facts are encouraged to consult legal counsel familiar with the laws of their jurisdictions. Suggested citation: Leslie Zellers, Tobacco Control Legal Consortium, Global Tobacco Control: What the U.S. Can Learn from Other Countries (2013) Tobacco Control Legal Consortium 875 Summit Avenue Saint Paul, Minnesota 55105 USA www.publichealthlawcenter.org 651.290.7506 Copyright © 2013 Tobacco Control Legal Consortium Global Tobacco Control: Global Tobacco Control: What the U.S. Can Learn from Other Countries What the U.S. Can Learn from Other Countries Leslie Zellers I. Introduction implementing the strategy, discusses opposition to the particular strategy (usually from the tobacco Although tobacco use is decreasing in the Unit- industry), reviews any unintended consequences ed States, globally the tobacco epidemic kills or challenges in implementing the policy, and nearly six million people each year, with 80% finally, provides information on the strategy’s of the deaths occurring in low- and middle- effectiveness as a public health measure. In a few income countries.
    [Show full text]
  • Plain Packaging of Tobacco Products
    Plain packaging of tobacco products EVIDENCE, DESIGN AND IMPLEMENTATION Plain packaging of tobacco products EVIDENCE, DESIGN AND IMPLEMENTATION Contents Executive summary vii WHO Library Cataloguing-in-Publication Data Introduction 1 Plain packaging of tobacco products: evidence, design and implementation. Part 1. Plain packaging: definition, purposes and evidence 3 1.1 A working definition of plain packaging 4 1.Tobacco Products. 2.Product Packing. 3.Tobacco Industry – legislation. Purposes of plain packaging 8 4.Health Policy. 5.Smoking – prevention and control. 6.Tobacco Use – 1.2 prevention and control. I.World Health Organization. 1.3 The evidence base underlying plain packaging 10 1.3.1 The attractiveness of tobacco products and the advertising function of branding 11 ISBN 978 92 4 156522 6 (NLM classification: WM 290) 1.3.2 Misleading tobacco packaging 12 1.3.3 The effectiveness of health warnings 13 1.3.4 The prevalence of tobacco use 13 © World Health Organization 2016 1.3.5 Expert reviews of the evidence 15 1.3.6 Conclusions 18 All rights reserved. Publications of the World Health Organization are Additional resources 19 available on the WHO website (http://www.who.int) or can be purchased from WHO Press, World Health Organization, 20 Avenue Appia, 1211 Geneva 27, Switzerland (tel.: +41 22 791 3264; fax: +41 22 791 4857; Part 2. Policy design and implementation 21 email: [email protected]). 2.1 The policy design process 22 2.2 Implementation of plain packaging 25 Requests for permission to reproduce or translate WHO publications 2.3 Compliance and enforcement 32 –whether for sale or for non-commercial distribution– should be 2.3.1 Delayed compliance and penalties for non-compliance 33 addressed to WHO Press through the WHO website (http://www.who.int/ 2.3.2 Sleeves, stickers, inserts and other devices 34 about/licensing/copyright_form/index.html).
    [Show full text]
  • Download Issue In
    PPW_1_fcV3_Layout 1 02/05/2014 10:50 Page 1 PACKPRINT WORLD PACKPRINTWORLD.COM SPRING 2014 A HIDDEN GEM IN THE QUALITY PRINT MARKET S P R Gravure is an established technique with a quality image I N G 2 second to none - so why has it fallen out of favor? 0 1 4 + THE EVOLUTION OF PACKAGING MATERIALS DEVELOPMENTS IN INKS AND COATINGS MANAGING A DIGITAL PRINTING OPERATION SOLUTIONS FOR HIGH-QUALITY SHORT TO MEDIUM RUN PRINTED PACKAGING Game changer Combining high-quality color with the efficiency of digital printing, HP Indigo will take your business to the next level. Engineered for mid-web packaging applications such as flexible packaging and label printing, the HP Indigo 20000 Digital Press is a superior alternative to analog technology. It brings the same quality as gravure to your operation so you can meet all your client demands for medium and short runs, whilst minimizing your operational costs. Grow your business with the HP Indigo 20000 Find out more at hp.com/go/hpindigo20000 © 2014 Hewlett-Packard Development Company, L.P. 4 | Contents CONTENTS Editorial [email protected] Andy Thomas Group Managing Editor David Pittman Group News Editor Nick Coombes Consultant Editor Mike Fairley International Publishing Director Danielle Jerschefske North America Editor James Quirk Latin America Editor Kevin Liu China Editor Carol Houghton Editorial Assistant Advertising [email protected] 10 Tim Gordon Publishing Director Joerg Singer Advertising Manager – PPW Randy Kessler Advertising Manager – North America Richard Quirk Account
    [Show full text]
  • Cigarette Package Health Warnings: International Status Report
    SEPTEMBER 2018 CIGARETTE PACKAGE SIXTH EDITION HEALTH WARNINGS INTERNATIONAL STATUS REPORT Larger, picture health warnings and plain packaging: The growing worldwide trend This report – Cigarette Package Health Warnings: International Status Report – provides an international overview ranking 206 countries/ jurisdictions based on warning size, and lists those that have finalized requirements for picture warnings. Regional breakdowns are also provided. This report is in its sixth edition, with the fifth edition dated October 2016. There has been tremendous progress internationally in implementing package health warnings, with many countries increasing warning size, more countries requiring picture warnings, and an increasing number of countries requiring multiple rounds of picture warnings. The worldwide trend for larger, picture health warnings is growing and unstoppable, with many more countries in the process of developing such requirements. There is also enormous international momentum for implementation of plain packaging. Report highlights include: • 118 countries/jurisdictions worldwide have now required picture • Here are the top counties/territories in terms of health warning size as warnings, representing a global public health achievement. By the end an average of the front and back: of 2016, 100 countries/jurisdictions had implemented picture warnings. Front Back Canada was the first country to implement picture warnings in 2001. 1st 92.5% Timor-Leste 85% 100% • Altogether 58% of the world’s population is covered by the 118 2nd 90% Nepal 90% 90% countries/jurisdictions that have finalized picture warning requirements. 2nd 90% Vanuatu 90% 90% 4th 87.5% New Zealand 75% 100% • Timor-Leste (East Timor) now has the largest warning requirements in 5th 85% Hong Kong (S.A.R., China) 85% 85% the world at 92.5% on average of the package front and back.
    [Show full text]
  • Tobacco Packaging and Labelling Policies in Countries of the Eastern
    Tobacco Prevention & Cessation Research Paper Tobacco packaging and labelling policies in countries of the Eastern Mediterranean and Western Pacific Regions: Post-deadline assessment of the time-bound measures of WHO FCTC Article 11 Aya Mostafa1, Mina Kashiwabara2 ABSTRACT INTRODUCTION Article 11 of the World Health Organization Framework Convention on Tobacco AFFILIATION Control (WHO FCTC) forms the basis for regulation of tobacco product packaging and labelling. 1 Department of Community, Environmental, and Occupational Countries are required to implement these measures within three years after becoming a Party to Medicine, Faculty of Medicine, the Convention. This paper aims to assess the progress made in the implementation of Article 11 Ain Shams University, Cairo, in countries of the Eastern Mediterranean Region (EMR) and Western Pacific Region (WPR) in Egypt 2 World Health Organization, relation to the entry into force of the WHO FCTC, highlighting regional differences. Regional Office for the Western METHODS We assessed the tobacco control laws and regulations up to December 2014 from all 49 Pacific, Manila, Philippines countries in both regions against 15 time-bound measures of Article 11. CORRESPONDENCE TO RESULTS Most countries (44, 90%) adopted text-based health warnings. After they were formally Dr. Aya Mostafa Department of Community, Environmental, bound by the Convention, 25 countries (51%) introduced pictorial health warnings (PHWs); 13 and Occupational Medicine, (59%) in the EMR and 12 (44%) in the WPR. However, only 11 countries (44%) met the deadline. Faculty of Medicine, Ain Shams Overall, just 10 countries (20%) were highly compliant with the time-bound measures, yet none University, Cairo, Egypt, 38 Ramses street, Abbassia Square, was fully compliant with all 15 measures.
    [Show full text]
  • Australian National Tobacco Plain Packaging Tracking Survey: Technical Report
    Australian National Tobacco Plain Packaging Tracking Survey: Technical Report Prepared for: Australian Government Department of Health Kerri Coomber, Meghan Zacher, Sarah Durkin, Emily Brennan, Michelle Scollo, Melanie Wakefield Centre for Behavioural Research in Cancer, Cancer Council Victoria Paul Myers, Natasha Vickers, Sebastian Misson Social Research Centre Melbourne: Cancer Council Victoria and Social Research Centre March 2015 2 Table of contents Table of contents ....................................................................................................................... 2 1. Introduction ........................................................................................................................... 4 1.1 About this report ........................................................................................................................... 4 1.2 Study background and context for evaluation .............................................................................. 4 1.3 Study overview .............................................................................................................................. 7 1.4 Ethics and quality assurance ......................................................................................................... 8 2. Baseline survey ...................................................................................................................... 9 2.1 Sample design and quotas ...........................................................................................................
    [Show full text]
  • Advancing Tobacco Plain and Standardized Packaging in Low- and Middle-Income Countries: Advice from Experts
    Advancing Tobacco Plain and Standardized Packaging in Low- and Middle-Income Countries: Advice from Experts www.globaltobaccocontrol.org Introduction Tobacco packs can be colorful, attractive, and come in exciting shapes and sizes. Plain and standardized packaging removes the potential for companies to use these attractive elements by only allowing the tobacco pack to be presented in one color, shape, and size that is designed to be minimally attractive. This policy stipulates that packs may contain no brand imagery, and also that the brand name be written in a specific font, color, and size. Australia was the first country to introduce plain and standardized packaging for cigarettes in 2011, with the law taking effect in 2012. As of January 2020, France, the United Kingdom, New Zealand, Norway, Ireland, and Saudi Arabia have fully implemented plain and standardized packaging laws at the retail level. Thailand, Uruguay, Slovenia, Turkey, Israel, Canada, Singapore, Belgium, and Hungary have all passed or adopted plain and standardized packaging laws and are awaiting full implementation. Many additional countries are either debating or considering similar policies. We were interested in identifying specific studies or bodies of evidence that were viewed as crucial in the successful passage and implementation of tobacco plain packaging policy. Our goal is to inform low- and middle- income countries (LMIC) looking to pursue plain and standardized packaging with recommendations on critical research components, including study designs, study populations, and relevant research questions. Cigarette packs from New Zealand Advancing Tobacco Plain and Standardized Packaging in Low- and Middle-Income Countries: Advice from Experts 1 Methods We conducted semi-structured interviews with 23 participants who played significant roles, as policymakers, tobacco control advocates, or researchers, in the passage of tobacco product plain and standardized packaging policies in their countries (Australia, New Zealand, UK, France, Ireland, Norway, Canada, Thailand, and Uruguay).
    [Show full text]
  • ÖKOPAKENDI ROLL TOOTE TAJUTUD KVALITEEDI KUJUNEMISEL LEHTSALATI NÄITEL Magistritöö Õppekava TATM02/15, Peaeriala Turundus
    TALLINNA TEHNIKAÜLIKOOL Majandusteaduskond Ärikorralduse instituut Liisi Kaasik ÖKOPAKENDI ROLL TOOTE TAJUTUD KVALITEEDI KUJUNEMISEL LEHTSALATI NÄITEL Magistritöö Õppekava TATM02/15, peaeriala turundus Juhendaja: Eliis Salm, MA Tallinn 2019 Deklareerin, et olen koostanud töö iseseisvalt ja olen viidanud kõikidele töö koostamisel kasutatud teiste autorite töödele, olulistele seisukohtadele ja andmetele, ning ei ole esitanud sama tööd varasemalt ainepunktide saamiseks. Töö pikkuseks on 10 397 sõna sissejuhatusest kuni kokkuvõtte lõpuni. Liisi Kaasik ………………………………. (allkiri, kuupäev) Üliõpilase kood: 186174TATM Üliõpilase e-posti aadress: [email protected] Juhendaja: Eliis Salm, MA Töö vastab kehtivatele nõuetele …………………………………………… (allkiri, kuupäev) Kaitsmiskomisjoni esimees: Iivi Riivits-Arkonsuo, PhD ………………………………… (nimi, allkiri, kuupäev) SISUKORD LÜHIKOKKUVÕTE ...................................................................................................................... 4 SISSEJUHATUS ............................................................................................................................. 5 1. TOOTE TAJUTUD KVALITEET JA PAKEND ....................................................................... 8 1.1. Tajutud kvaliteedi olemus .................................................................................................... 8 1.2. Tajutud kvaliteedi olulisus.................................................................................................. 14 1.3. Pakendi roll tajutud kvaliteedi kujunemisel
    [Show full text]