The Mosman Daily

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$ERXWXV A gloss magazine-style publication, The Mosman Daily features an informative and articulate blend of news, community events, features, sport and real estate. Covering the North and Mosman municipalities, The Mosman Daily has been serving some of Sydney’s most affluent and prestigious areas for more than 90 years.

The region is identified by its harbourside mansions and established wealth, co-existing with a young, vibrant and social culture. It is home to one of Sydney’s major business districts, including key retail shopping locations, pristine beaches, and some of the most sought after real estate in Sydney.

3RZHUIXOUHDFKDQGSHQHWUDWLRQ # Penetration of The Mosman Daily Distribution Area The Mosman Daily is the number one choice for local advertisers. It reaches 15,000 more readers than The Sydney Morning Herald (M-F av), and 36,000 more than Mosman Daily 50% The Daily Telegraph (M-F av). Sydney MorningHerald(Sat) 44% Sydney MorningHerald(M-Fav) 32% Sun-Herald 30% Sunday Telegraph 11% 9LVLWRXUZHEVLWHDQGGLJLWDOSULQW DailyTelegraph (M-F av) 7% HGLWLRQDWPRVPDQGDLO\FRPDX mosmandaily.com.au The Mosman Daily readers are among the wealthiest in Sydney and have above average household incomes, providing advertisers with an opportunity to address an audience that has powerful spending ability across a range of categories. They are more likely than the average Sydneysider to be young singles with no children, meaning they have more time and money to spend on themselves. Readers are primarily employed as professionals or managers, and are degree qualified or have completed postgraduate studies, allowing you an avenue with which to reach a highly educated, affluent and informed audience.

Number Proportion Demographic variable of readers of readers (000s) (%) 'LVWULEXWLRQ People Balmoral, Beauty Point, , Clifton Gardens, Cremorne, Total Readers 47 100 , Crows Nest, Kirribilli, Lavender Bay, McMahons Point, Milsons Point, Mosman, Neutral Bay, North Sydney, Spit Males 20 43 Junction, The Spit, Waverton, Wollstonecraft. Females 27 57 Age 14-24 5 11 25-34 9 19 35-49 12 26 50-64 13 28 65+ 8 17 Annual Household Income Under $70,000 7 15 Between $70,000 to $100,000 3 7 Above $100,000 21 45 Mean $162,260 - Occupation & Education Professional/Manager 20 43 White Collar Workers 11 23 Skilled Workers 2 4 Others (incl. Semi/Unskilled) 2 4 Degree 28 60 Tertiary Diploma, Not Uni 5 11 Full Time 25 53 Part Time 9 19  3ENSIS 0TY ,TD !".      -APS CORRECT AS AT *ULY   3UBJECT TO CHANGE

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“Bridgepoint Shopping Centre is a major advertiser in The Mosman Daily for one main reason. It is the dominant local paper in the area and we are directly talking to people who live and shop in the area. We find that people tend to be very parochial about their shopping habits. The Mosman Daily reaches customers with shopping, local news and views on a weekly basis. We’ve tried other papers outside the Mosman area, but when it comes down to it The Mosman Daily enables us to reach our audience more efficiently.” 5LFKDUG6PDUW+\GUDWH&RPPXQLFDWLRQV%ULGJHSRLQW6KRSSLQJ&HQWUH0HGLD$JHQF\

^ Circulations Audit Board, September 2010. * Roy Morgan Readership Survey, September 2010. # Roy Morgan Readership Survey, September 2010. Filter: The Mosman Daily distribution area. † Circulations Audit Board, September 2010. Monthly figure based on results for September 2010. Unique browsers refer to unique visitors to The Mosman Daily website.

The Mosman Daily | Level 1, 54 Miller St, North Sydney, NSW 2060 T: 02 9414 1333 | F: 02 9968 2385 | mosmandaily.com.au