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I J R S S I S, Vol. V (1), Jan 2017: 132-135 ISSN 2347 – 8268

INTERNATIONAL JOURNAL OF RESEARCHES IN SOCIAL SCIENCES AND INFORMATION STUDIES © VISHWASHANTI MULTIPURPOSE SOCIETY (Global Peace Multipurpose Society) R. No. MH-659/13(N) www.vmsindia.org THE ROLE OF CITY IN THE DEVEOPMENT OF TOURSIM IN STATE WITH SPECIAL REFERANCE TO E-COMMERCE L. G. PATIL and M. D. PATIL Padmabhushan Dr. Vasantraodada Patil College , Tasgaon, (Sangli) Maharashtra [email protected] Abstract: Tourism is an industry concerned with attracting people to a destination. Tourism is travel for pleasure; also the theory and practice of touring, the business of attracting, accommodating, and entertaining tourists and the business of operating tours.E-travel is the leading and fastest growing category of e -commerce. In order to exploit these opportunities in the market environment, tourism businesses have developed and imple mented several business models.Mysore is one of the famous tourist places in Karnatakaand south also. The tourist comes from all over the world to this place . Now days the numbers of tourist in this place has been increased rapidly.As we compare the state of Karnataka, then is famous for the Mysore city.Mysore, officially renamed as Mysuru by the state government. Mysore is also known as the Palace City of India. The in the city is the most visited place in India, above , QutbMinar, and e ven the as of 2006.The New York Times recently listed Mysore as one of the 31 must-see places on Earth for two consecutive years. But infrastructure in Mysore is well developed properly and promotion of this place is very less as compare potentials having by this city. Keywords : Tourism, E-travel, E-commerce, Infrastructure, Environment.

Introduction: payments over computer networks or by any Travel & Tourism is the world’s major business other electronic means”. industry evenMysore is also second most Digital Commerce industry has seen a populated fortourist place in Karnataka. Mysore significant increase from INR 19,249 Crores in is located in the South Indian state of the year 2009 to INR 47,349 Crores in 2012. Karnataka around 140 km from . This growth has been mainly driven by the Mysore is well connected through road and rail Online Trave l industry, which contributes 71% networks with other parts of Karnataka and to the total Digital Comme rce industry in India India. Here considering aspect like historical today. In 2013, the market is estimated to back ground and profile of Mysore city,Popular mature and reach INR 62,967 Crores showing a Tourist point and tourism manage ment in ye ar-on-year CAGR of 34% since 2009. Travel Mysore city. transactions have proved to be the primary Tourism is trave l for pleasure; also the theory fueling factor of the digital commerce industry. and practice of touring, the business of As of 2012, among Interne t use rs, online travel attracting, accommodating, and entertaining leads the pack with 73% share in Digital tourists, and the business of operating Comme rce (INR 34,544 Crores). This segment is tours. Tourism may be international, or within estimated to show 30% growth by the end of the trave lle r's country. The World Tourism ye ar 2013 and reach to INR 44,907 Crores. Organization de fines tourism more generally, in Mysore (or Mysuru), a city in India's terms which go "beyond the common perception southwestern Karnataka state, was the capital of tourism as be ing limited to holiday activity of the from 1399 to 1947. In only", as people "traveling to and staying in its ce nter is opulent Mysore Palace , seat of the places outside their usual environment for not forme r ruling Wodeyar dynasty. The palace more than one consecutive year for le isure, blends Hindu, Islamic, Gothic and Rajput styles. business and other purposes". Mysore is also home to the centuries-old With economic agents ope rating in global Devaraja Marke t, filled with spices, silk and networks of interaction, we now have a global . economy, in which the use of information and Mysore was the previous capital city in the state communication technologies (ICT) and e- of Karnataka, India . It is the headquarters of comme rce has an impact on e ntire industrie s, the and and lie s regions, and firms of all sizes about 140 km (87 mi) southwest of Be ngaluru, (Lundvall&Archibugi, 2001).As the e-commerce the capital of Karnataka. The city cove rs an area definitions given by various sources differ of 128.42 km2 (50 Sq. mi.) and is situated at the significantly, it is important to adopt a clear and base of the Chamundi Hills. Mysore is one of the consistent de finition of e -commerce . “From a most prominent tourist areas of India. Mysore is communication perspective, e -commerce is the also known as the Palace City of delivery of goods, services, information, or India.The Mysore Palace in the city is the most

132 I J R S S I S, Vol. V (1), Jan 2017: 132-135 ISSN 2347 – 8268

visited place in India, above Red Fort, Qutb- Data base &Methodology: Minar, and even the TajMahal as of 2006. The present study is depending on the The Ne w York Times recently listed Mysore as secondary data. For that essential information is one of the 31 must-see places on Earth for two collected from records of Mysuru Municipal consecutive years (Wikipedia). Corporation. As well as some information has been collected from reference books, Magazine, Objectives: ne wspaper, internet, published sources etc. Following are the major objectives of the present study. Study Area: 1. To assess the relationship be tween Mysore city is located to the tourism industry and E- commerce . southernmost tip of the Karnatka state. The city 2. To study the status of tourism in extends from 12°18'1" north la titude and Mysore city. 76°38'34"East longitude, having height from the mean sea level is 758 meters (Map 1). The Wodeyar family ruled Mysore since 14th ce ntury except for a short period of 40 years whe n Hyde r Ali and Tipu were the rulers. Mysore has never failed to mesme rize the tourists with its quaint charm, rich heritage, magnifice nt palaces, beautifully laid-out gardens, imposing buildings, broad shady avenues and sacred temples. The charm of this city le aves no one untouched. Concept of Tourism Management and Commerce Karnataka , the eighth largest state in India , has been ranked as the third most popular state in the country for tourism in 2014. In early days raj - maharaja was ruling to Mysuru but now a day all the rule were taken by gove rnme nt of Karnataka. Tourism is an important, even vital, source of income for government of Karnataka. Tourism‘s economic impact are therefore an important consideration in Karnataka state planning and economic development, economic impacts are also important factors in manage ment decisions. In the commerce and management field e- commerce is important concept now a days. E- commerce in travel and tourism is growing day by day which provide opportunity to this Map No. 01 industry to groom and grow. Due to change in Information technology, e-commerce is emerged Historical background of Mysore tourist in this industry and companies are now heading place: toward e-business through website, internet and The location whe re Mysore Palace now stands different online software. Moving from was occupied by a village named Puragere at the traditional business way to e-comme rce way is beginning. Mysore city was the capital of the old quite challenging and various factors are royal Mysore region. The word Mysore expands standing as a barrier for companies to adapt e- to "Mahishasurana Ooru" which means the town commerce. There several advantages and of Mahishasura. The story goes that the evil disadvantages of e-commerce in travel and spirit Mahishasura was killed by goddess tourism industry. To adapt e-comme rce, this Chamundeshwari atop the Chamundi hill ne ar industry's main challenge is to transform Mysore, he nce the name. Ever since, the Mysore traditional buyers to e-commerce buye rs. royal family has worshipped Chamundeshwari These factors, taken togethe r, have resulted in as the palace deity. Hills dedicated to he r stand the travel and tourism sector taking a larger and at the eastern end of Mysore town today. larger share of e -commerce globally. As a result, the Interne t is revolutionizing the distribution of

133 I J R S S I S, Vol. V (1), Jan 2017: 132-135 ISSN 2347 – 8268

tourism information and sales. Not only does it after leaving the place . The tradition of provide tourism destinations and businesses celebrating dusse hra with such grandeur with direct access to end consume rs, but also it started with the 16 th century rulers of is becoming the primary channel for business to Vijayanagar. After the disintegrated of business communication. The tourism marke t Vijayanagar , the tradition was kept alive demand is growing and nearly all tourism firms by rulers of Mysore and continues till now have invested in the construction of e - Famous Festival in Mysore city. In month commerce. The business world is be ing Octobe r and Novembe r for ten days the gradually changed to an e-economy by the ever- Dussehra festival is celebrate. increasing global compe tition, increased Places to Visit in Mysuru (Mysore): information availability, knowledgeable 1. Mysore Palace: consumers, changing relationships, rapid Mysore Palace, also known as Mysore Maharaja innovations, and increasingly complex products. Palace is one among the largest palaces in India. As a result of which, no industry is left It is situated in the city’s center. The palace was untouched in today’s consumer-centric e - built in the year 1897 using wood, which was marketplace. Going by the preliminary findings damaged due to fire. It was later reconstructed it can be easily summarized that e-commerce in the year 1912. The architecture is a blend of can indeed eme rge as a major business Hindu, , Gothic and Rajput styles. The opportunity and contribute to the overall stunning interior is a display of intricate success of the organization. The study of E- craftsmanship. While it is a feast to your eyes Comme rce in the tourism industry has emerged during daytime, you will be completely as a “frontier area for information technology. E- me smerized by the sight of the palace commerce deals with the process of buying and illuminated by over 98000 bulbs in the night. se lling or exchanging products, services and 2. : information via computer network including the Karanji Lake is situated at the foot of the Internet. famous Chamundi Hills. King of Mysore The typical value chain in tourism consists of constructed the lake. The 90-acre water body is four components: travel services provider, travel amongst the biggest lakes in the state of operator, trave l agent and traveler. The travel Karnataka. The lake is behind and se rvices provided by trave l se rvice provide rs can unde r its control. Karanji Lake encourages be distributed by the joint ope ration of travel migratory birds and you can find over 90 operator and trave l age nt, or just by travel species of birds here. There is a picturesque operator to traveler. On the intermediary leve l, park around the lake . The park has a huge normally the trave l operator plays the role as a enclosure for birds and it is considered the wholesaler of travel service , which integrates a largest of its kind in the country. This gives you number of different travel services and offers the opportunity to closely observe the birds. them as a packaged service through travel 3. Chamundi Hills : agent. He re, travel agent is the retailer of travel Chamundi Hills is 1065 meters above the sea se rvice, which ties prospective travelers and level. It is just 3 kms from Mysore. The se rvice providers together by controlling the on top of the hill information flow among the different belongs to 11th century. It was renovated in participants in the value chain, and se lling the 1827. Half way up the hill, you will find and idol information to travelers. The value chain is of bull, called Nandi. The specialty of the 5- based on the co-operation among trave l se rvice me ter tall statue is that it was sculptured out of provider, trave l ope rator and travel agent. In a single rock in 1659. You need to climb 1000 developing countries the intermediary function steps to reach the Chamundeshwari temple. of trave l operator is weaker compared to that of 4. Mysore Zoo: travel agent and most travel agents take the Mysore Zoo also known as Shri Chamarajendra responsibilities of the travel ope rators. The Zoological Gardens offers wonderful experience. proposed research has been undertaken to gain This is one among the oldest zoos in India a be tter understanding of the aspects that have having been constructed in 1892. The Zoo is to be taken into account during the spread in a sprawling 250 acres of land and implementation of the e-commerce business in houses stunning range of species. It might travel related organizations. interest you to know that the zoo not only contains animals of our country but it also Observation: houses animals from around the world. Dusse hra in Mysore is a one would remembe r for a long time remembers for long time even

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I J R S S I S, Vol. V (1), Jan 2017: 132-135 ISSN 2347 – 8268

5. St. Philomena’s Church: can contribute to overall economic development The 200-year old St. Philomena’s Church is also of the Karnataka. There is need for the called as St. Joseph’s Church. The Church is devolvement of infrastructure, because built in Gothic Style . Originally, a small church infrastructure is not developed properly and was in the place. Later, it was Maharaja promotion of this place is ve ry less as comparely Krishnaraja Wodeyar IV, who laid the potentials having by this city. foundation for the present St. Philomena’s References: Church. It is one among the large st Cathedrals Dr. Patrice Braun, from Centre for Regional in the whole of . St. Philomena’s relic Innovation & Competitive ness University of be longing to the 3rd century is found in the Ballarattitled “E-Commerce and Business in Church. the Regions: Regional Tourism and the There is lot of places to visit also in this Mysore Internet”. city, but there are taken only few places due to https://e n.wikipedia.org/wiki/Tourist_attracti limitations. ons_in_Mysore Conclusion and Suggestion: https://www.google.co.in Tourism is backbone of country's economy. Due https://www.researchgate.ne t/publication/27 to increment on people income , more and more 0273782_E-Tourism. people are travelling and they are using various channels to purchase the ir holiday. Mysore is a James McMaster, Prepared for the ICT Capacity Building at USP Project, March popular tourist place in Karnataka. Mysore is 2005titled “Economic Impact of E-commerce on not only famous for tourism and also for its Small Tourism Enterprises”. cleanliness. There is need for social awareness M.phil. the sis by Mr. MurtazaAde nwalato D.Y. about e -commerce in society. After the adaption Patil University, Navi Mumbai, titled “Impact of of e-comme rce in business, it has to face many E-Commerce on Business Performance: A challenges; one of the main challenges is to Study with Respect to Travel Industry”. attract traditional buyers who prefer buying Mathieson A. & Wall G. (1983): Tourism - products from trave l agencies rather than Economic, Physical and Social Impact, booking through web. To lure these custome rs, Longman Group Ltd., London. awareness towards e -commerce is necessary; we bsite should be user friendly, informative, ModiShalini (2001): Tourism and Society, Rawat Publications, Jaipur. should have very rich contents, if possible the y should provide virtual tour of the destination. Potdar M. B. (2003): Tourism Deve lopment in Tour operator, travel industry companies need South Konkon. Unpublished Ph.D. Theses, to ensure the y attain the right volumes of Submitted to University, Kolhapur. business by consistently finding and retaining Raj Aparna (2004): Tourist Behavior – A ne w clients. Psychological Perspectives, Kanishka Tourism in Mysore through growing consisting Publishers & Distributors, Ne w Delhi. is yet to realize its full potential. The travel and Robinson H. (1976): The Geography of Tourism, tourism industry offers significant opportunity Macdonald and Evance Ltd., London. for fulfillme nt of Mysour city growth imperative Sharma K.K. (2005): Tourism and including employment gene rations across all Development, Sarup& Sons, Ne w De lhi. city of the Karnataka and growth in the sector

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