132 the Role of Mysore City in the Deveopment of Toursim

132 the Role of Mysore City in the Deveopment of Toursim

I J R S S I S, Vol. V (1), Jan 2017: 132-135 ISSN 2347 – 8268 INTERNATIONAL JOURNAL OF RESEARCHES IN SOCIAL SCIENCES AND INFORMATION STUDIES © VISHWASHANTI MULTIPURPOSE SOCIETY (Global Peace Multipurpose Society) R. No. MH-659/13(N) www.vmsindia.org THE ROLE OF MYSORE CITY IN THE DEVEOPMENT OF TOURSIM IN KARNATAKA STATE WITH SPECIAL REFERANCE TO E-COMMERCE L. G. PATIL and M. D. PATIL Padmabhushan Dr. Vasantraodada Patil College , Tasgaon, (Sangli) Maharashtra [email protected] Abstract: Tourism is an industry concerned with attracting people to a destination. Tourism is travel for pleasure; also the theory and practice of touring, the business of attracting, accommodating, and entertaining tourists and the business of operating tours.E-travel is the leading and fastest growing category of e -commerce. In order to exploit these opportunities in the market environment, tourism businesses have developed and imple mented several business models.Mysore is one of the famous tourist places in Karnatakaand south India also. The tourist comes from all over the world to this place . Now days the numbers of tourist in this place has been increased rapidly.As we compare the state of Karnataka, then is famous for the Mysore city.Mysore, officially renamed as Mysuru by the state government. Mysore is also known as the Palace City of India. The Mysore Palace in the city is the most visited place in India, above Red Fort, QutbMinar, and e ven the Taj Mahal as of 2006.The New York Times recently listed Mysore as one of the 31 must-see places on Earth for two consecutive years. But infrastructure in Mysore is well developed properly and promotion of this place is very less as compare potentials having by this city. Keywords : Tourism, E-travel, E-commerce, Infrastructure, Environment. Introduction: payments over computer networks or by any Travel & Tourism is the world’s major business other electronic means”. industry evenMysore is also second most Digital Commerce industry has seen a populated fortourist place in Karnataka. Mysore significant increase from INR 19,249 Crores in is located in the South Indian state of the year 2009 to INR 47,349 Crores in 2012. Karnataka around 140 km from Bangalore. This growth has been mainly driven by the Mysore is well connected through road and rail Online Trave l industry, which contributes 71% networks with other parts of Karnataka and to the total Digital Comme rce industry in India India. Here considering aspect like historical today. In 2013, the market is estimated to back ground and profile of Mysore city,Popular mature and reach INR 62,967 Crores showing a Tourist point and tourism manage ment in ye ar-on-year CAGR of 34% since 2009. Travel Mysore city. transactions have proved to be the primary Tourism is trave l for pleasure; also the theory fueling factor of the digital commerce industry. and practice of touring, the business of As of 2012, among Interne t use rs, online travel attracting, accommodating, and entertaining leads the pack with 73% share in Digital tourists, and the business of operating Comme rce (INR 34,544 Crores). This segment is tours. Tourism may be international, or within estimated to show 30% growth by the end of the trave lle r's country. The World Tourism ye ar 2013 and reach to INR 44,907 Crores. Organization de fines tourism more generally, in Mysore (or Mysuru), a city in India's terms which go "beyond the common perception southwestern Karnataka state, was the capital of tourism as be ing limited to holiday activity of the Kingdom of Mysore from 1399 to 1947. In only", as people "traveling to and staying in its ce nter is opulent Mysore Palace , seat of the places outside their usual environment for not forme r ruling Wodeyar dynasty. The palace more than one consecutive year for le isure, blends Hindu, Islamic, Gothic and Rajput styles. business and other purposes". Mysore is also home to the centuries-old With economic agents ope rating in global Devaraja Marke t, filled with spices, silk and networks of interaction, we now have a global sandalwood. economy, in which the use of information and Mysore was the previous capital city in the state communication technologies (ICT) and e- of Karnataka, India . It is the headquarters of comme rce has an impact on e ntire industrie s, the Mysore district and Mysore division and lie s regions, and firms of all sizes about 140 km (87 mi) southwest of Be ngaluru, (Lundvall&Archibugi, 2001).As the e-commerce the capital of Karnataka. The city cove rs an area definitions given by various sources differ of 128.42 km2 (50 Sq. mi.) and is situated at the significantly, it is important to adopt a clear and base of the Chamundi Hills. Mysore is one of the consistent de finition of e -commerce . “From a most prominent tourist areas of India. Mysore is communication perspective, e -commerce is the also known as the Palace City of delivery of goods, services, information, or India.The Mysore Palace in the city is the most 132 I J R S S I S, Vol. V (1), Jan 2017: 132-135 ISSN 2347 – 8268 visited place in India, above Red Fort, Qutb- Data base &Methodology: Minar, and even the TajMahal as of 2006. The present study is depending on the The Ne w York Times recently listed Mysore as secondary data. For that essential information is one of the 31 must-see places on Earth for two collected from records of Mysuru Municipal consecutive years (Wikipedia). Corporation. As well as some information has been collected from reference books, Magazine, Objectives: ne wspaper, internet, published sources etc. Following are the major objectives of the present study. Study Area: 1. To assess the relationship be tween Mysore city is located to the tourism industry and E- commerce . southernmost tip of the Karnatka state. The city 2. To study the status of tourism in extends from 12°18'1" north la titude and Mysore city. 76°38'34"East longitude, having height from the mean sea level is 758 meters (Map 1). The Wodeyar family ruled Mysore since 14th ce ntury except for a short period of 40 years whe n Hyde r Ali and Tipu Sultan were the rulers. Mysore has never failed to mesme rize the tourists with its quaint charm, rich heritage, magnifice nt palaces, beautifully laid-out gardens, imposing buildings, broad shady avenues and sacred temples. The charm of this city le aves no one untouched. Concept of Tourism Management and Commerce Karnataka , the eighth largest state in India , has been ranked as the third most popular state in the country for tourism in 2014. In early days raj - maharaja was ruling to Mysuru but now a day all the rule were taken by gove rnme nt of Karnataka. Tourism is an important, even vital, source of income for government of Karnataka. Tourism‘s economic impact are therefore an important consideration in Karnataka state planning and economic development, economic impacts are also important factors in manage ment decisions. In the commerce and management field e- commerce is important concept now a days. E- commerce in travel and tourism is growing day by day which provide opportunity to this Map No. 01 industry to groom and grow. Due to change in Information technology, e-commerce is emerged Historical background of Mysore tourist in this industry and companies are now heading place: toward e-business through website, internet and The location whe re Mysore Palace now stands different online software. Moving from was occupied by a village named Puragere at the traditional business way to e-comme rce way is beginning. Mysore city was the capital of the old quite challenging and various factors are royal Mysore region. The word Mysore expands standing as a barrier for companies to adapt e- to "Mahishasurana Ooru" which means the town commerce. There several advantages and of Mahishasura. The story goes that the evil disadvantages of e-commerce in travel and spirit Mahishasura was killed by goddess tourism industry. To adapt e-comme rce, this Chamundeshwari atop the Chamundi hill ne ar industry's main challenge is to transform Mysore, he nce the name. Ever since, the Mysore traditional buyers to e-commerce buye rs. royal family has worshipped Chamundeshwari These factors, taken togethe r, have resulted in as the palace deity. Hills dedicated to he r stand the travel and tourism sector taking a larger and at the eastern end of Mysore town today. larger share of e -commerce globally. As a result, the Interne t is revolutionizing the distribution of 133 I J R S S I S, Vol. V (1), Jan 2017: 132-135 ISSN 2347 – 8268 tourism information and sales. Not only does it after leaving the place . The tradition of provide tourism destinations and businesses celebrating dusse hra with such grandeur with direct access to end consume rs, but also it started with the 16 th century rulers of is becoming the primary channel for business to Vijayanagar. After the disintegrated of business communication. The tourism marke t Vijayanagar empire, the tradition was kept alive demand is growing and nearly all tourism firms by rulers of Mysore and continues till now have invested in the construction of e - Famous Festival in Mysore city. In month commerce. The business world is be ing Octobe r and Novembe r for ten days the gradually changed to an e-economy by the ever- Dussehra festival is celebrate. increasing global compe tition, increased Places to Visit in Mysuru (Mysore): information availability, knowledgeable 1.

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