Mission Statement To be Western Canada’s Health and Wellness Destination. Goals In 2013 the Board of Directors took the bold initiative to re-evaluate the current goals and objectives and to see if there was a better way to serve our membership and to promote the district. The Board determined a new board promise which is: To be Edmon- ton and Northern Canada’s Medical, Health and Wellness Destination. (Northern was changed to Western Feb 2013) We will continue to: x Work on Enhancement Projects for Edmonton Kingsway. x Focus marketing of the services of the Area and promote economic development.

Association Legal Profile (City Council approved Expansion October 2012 but the expansion did not come into effect until January 2013)

The Edmonton Kingsway Revitalization Zone (BRZ) was established by a City of Ed- monton Bylaw on November 10, 1987. Name changed in December 2016 to Business Improvement Area BIA. The Association represents and serves those assessed for business tax located within the geographical boundaries stated below. The City’s official Kingsway Business Association Bylaw #8621 (as amended). x Kingsway Avenue starting at 106 Street continuing Northwest and ending at the North and Southbound railway tracks, including those properties fronting both the South and North side of that portion of Kingsway Avenue x The North and Southbound railway tracks starting at Kingsway Avenue continuing North and ending at the Yellowhead Trail, including those properties fronting the East side of this portion of the railway tracks x Yellowhead Trail starting at the North – Southbound railway tracks and continuing East ending at 107 Street including those properties fronting the South side of that portion of the Yellowhead Trail x 107 Street starting at the Yellowhead Trail and continuing South to 120 Ave- nue where it branches into 106 Street, continuing South on 106 Street and ending at Kingsway Avenue, including those properties fronting the West side of those portions of 106 Street and 107 Street The members of the Board of Directors are appointed by City Council. Page 4 ASSOCIATION

2016/17 Board of Directors

Scott whitlow (Chair) Joseph Gebran Kingsway Business Centre McDonalds Kingsway 11810 Kingsway 10520 111 ave Edmonton, AB T5G 0X5 Edmonton, AB T5G0B9

Louise Charron Telly Demetrius Glenrose Rehabilitation Hospital Foundation Spectrum Safety Services 10230 111 Ave #103 11710 Kingsway Edmonton, AB T5G 0B7 Edmonton, AB T5G 0X5 Al henry View Office Technology Bob Lamoureux 42 Airport Road Enviro Tech Inc. Edmonton, AB T5G 0W7 Edmonton International Airport Edmonton, AB T5J 2T2 SHAWN FRENCH View Office Technology RCMP K Division Seana Almer Edmonton, AB T5G 0W7 Kingsway Mall 320 Kingsway Mall KDA STAFF Edmonton, AB T5G 3A6

Jeff liston Ellie Sasseville Ramada Executive Director 11834 Kingsway Edmonton, AB T5G 3A6 Cheryl Bedard Executive Assistant Ray Englebertink Canadian Tire Victoria Whyte 11839 Kingsway Edmonton, AB T5G3J7 Marketing Coordinator Page 5

E x e c u t i v e D i r e c t o r s M e s s a g e

2016 Executive Directors Message

2016 was a very exciting year at the Kingsway District Association. We spent a lot of our time refocusing ourselves on communications, engagement, community involvement and membership participation. I can tell you that I am personally very pleased with the level of engagement from our members of this association.

What I am most proud of is how we were able to achieve all the goals that we set for ourselves as the administration team for the Kingsway District Association . I am grateful for the level of participation of the Board of Directors that we have and I am grateful for their guidance and continued support of initiatives brought forward by ourselves, members and the general public.

Being a Board of Director of the Kingsway District Association is a lot of work and comes with a very busy schedule . I also want to recognize the City of Edmonton Sustainable De- velopment department specifically. I have looked for guidance and support for many of our initiatives. We are lucky to have such strong advocacy in the City of Edmonton. I would also like to point out we have seen continued support from our City Councillor Bev Essling- er and for that I am very grateful. The largest project we completed in 2016 was our winter lighting along Kingsway. This project was a huge reinvestment in beautification and enhancement

2017 is our 30th year and we will be planning a huge celebration as part of our AGM and 2017 Business Awards.

I look forward to working with my members, the city and other organizations as we move into 2017.

Ellie Sasseville

Executive Director Page 6

Blatchford Updates and Pro- gress 2016

Since the official groundbreaking event in August, 2014, a significant amount of site preparation work has taken place at Blatchford. In the first few months, 756,000 cubic metres of topsoil and clay have been removed from the site for grading work and the excavation of the first storm water man- agement lake.

Blatchford’s big plans for 2017! With the recent approval of the renewable energy strategy for Blatchford, the City of Edmonton can now start major construction at the site. It’s shaping up to be a busy year as crews will be preparing the site for the first stage of residential units as well as the construction of a section of the central park. Here’s a quick look at the big items planned for 2017!

Stage 1 residential onsite servicing. The first stage in Blatchford will include approximately 250 condominium and townhome units. Before our homebuilders can start constructing these energy- efficient homes, we first have to service the area. This includes installing underground utilities like sanitary sewers, storm sewers, and water lines. In Blatchford’s case, this also involves adding special infrastructure to accommodate the District Energy Sharing System, which will provide the heating, cooling and hot water to the homes.

Roads and laneways. Once the underground utilities have been installed, roads and laneways (alleys) will start to be built. Blatchford has custom designed streets, including laneways with landscaping and lighting in the areas where garage suites will be permitted. Incorporating these elements will make the lane feel more like a street and will help create a different type of public space.

District Energy Sharing System (DESS). The majority of 2017 will be spent finalizing the DESS technical documents for construction tendering later this year and setting up the municipal utility that will run the system. Drilling of the boreholes for the shallow geo-exchange and construction of the energy centre (building which will house the equipment) may begin in late 2017.

Selecting our homebuilders. Blatchford will be no ordinary community and that means choosing homebuilders who match our vision and our philosophy about creating a different kind of neighbour- hood. Our builders will be selected through a competitive process and we expect to announce them later this year. Once our homebuilders have been selected, they will begin pre-sales in 2018 to allow people to secure their spot as one of very first residents!

Visit BlatchfordEdmonton.ca for more information!

Provided by the City of Edmonton Blatchford Page 7

E n e r g i z i n g K DA

In 2016 we continued to see excellent member engagement and participation in all our activities. We will continue to survey and make member needs our priority.

The Member Communication Plan & Engagement In 2014 we began to create a communications plan to look for new ways to engage our membership and to create a buz and an understanding of the level of tourism traffic as well as medical and retail traffic we see in Kingsway.

We made it a priority to assist our hoteliers to market to the markets outside our region and to collect data on our visitors . We started to share statistics with our members on the traffic using Kingsway daily and offer ways for them to advertise to capitalize on this traffic flow of potential customers. We feel that the more we communicate and engage, the more active our association members become. We have continued to see our numbers grow for event attendance, feedback and overall participation. We have begun to include other BIA’s to be a part of our projects and see greater city wide participation.

Information Sharing The KDA has seen direct benefits from sharing information with other groups and organizations . We partner with groups interested in a healthy well community. Some of the organizations we align with are;

Edmonton Public Schools RCMP City of Edmonton Great Neighborhoods Hope Mission Fellow Edmonton BRZ’s Boyle Street Reach Edmonton Food Bank Edmonton Oil Kings/Oilers Santa’s Anonymous Edmonton Eskimos Valour Place Crystal Kids RWE Events Aviation Museum Edmonton Prospects Glenrose Hospital Rehabilitation Hospital foundation Royal Alex Hospital Foundations

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Energizing KDA (cont’d)

Moving Forward Enhance- ments September 2016 The Board of the Kingsway District Association' purchased old signs from the airport land and had them refurbished, they were installed in September 2015 . This capital project was at a cost of just under $30,000 that was taken from our reserve funds. This sign project was very well received and two of them have been created and are standing along Kingsway. During 2016 we were able to utilize our new signage to share information with passing vehicles.

In 2016 we completed another Capital Project to see the light standards along Kingsway all have receptacles for power and we put a decorative 3’ x 3’ snowflake on each pole that will be lit from November to March each year! This capital project saw the KDA reinvest $120,000 back into the area. More details and photos on pagepage 15. 15 Page 10

ASSOCIATION

Moving Forward The Board moved to work on enhancing our own community profile x The Board approved the recommended Board Promise -“To be Edmonton and Western Canada’s Medical, Health and Wellness Destination” . x The Board worked to be more visible x The Board worked to include more community partners x The KDA will work with all its members, local organizations and groups to better serve the new brand, the message and to promote Edmonton Kingsway as a destination for tourism and business. x The KDA will continue to use our Trade Marking tag line “It Starts Right Here”! The KDA has moved along very quickly with our new mandate and our renewed commitments to members. The new look and new direction is complete and has seen us moving forward. I am very excited to see all the projects we committed to being completed on time and on budget. We have continued to work to engage our members and partners through several opportunities during 2016 and developed some new programs to support our members.

We are confident we are meeting the needs of our members as we have seen the level of support continue to grow from members, partners and other organizations. We will work to continue to create opportunities in our district.

We produced and distributed our own Directory with over 10,000 copies throughout Alberta!

The Kingsway Tourism Map went out in 2016! This map was designed in house to support tourism and visitors here for medical appointments. The map includes a welcome message, Al- berta Aviation Museum information, a walking trail and a map to show all the great dining options in the area and all the medical facilities. Page 11

P r o m o t i n g E d m o n t o n K i n g s way

“Edmonton Kingsway” is the term that we use when marketing the businesses within the Kingsway District Association. The KDA focus in 2016 was to improve Member Services and Communications and move towards a more focused health and wellness strategy. Social Media Since launching KDA Social Media in 2012, our Facebook and Twitter followers have steadily increased. We send daily tweets featuring lunch specials at our restaurants. Events in the area are also promoted through Twitter. We will work in 2017 to connect all our members to each other. We reached 1,300 followers in 2016! QR Code Edmonton Kingsway has a QR Code that we place on all our ads and business cards. Quick access to our website is available by scanning this code.

Website— edmontonkingsway.com Our website has been a great asset to our organization. The website was launched as mo- bile friendly in 2012. All our members are listed on our website along with a listing of events and pertinent information. In 2016 our website was redesigned to meet the new branding concept which was unveiled in November 2013. This was a significant investment and we are committed to continue to invest in this technology. In 2016 we have seen an increase to our website of 150% we are using analytics to track and are selling ad space on our site now. Our new website has a members only section and is interactive for members and has added business mapping and directions for visitors. In 2016 the Kingsway District Association advertised and promoted the Edmonton King- sway area through;

x Edmonton Visitors Guide

x Yellowhead It! Magazine and website (circulation 175,00)

x Country City Guide

x Tradeshows in both Ft. McMurray and Cold Lake

x Produced our own KDA Newsletter and started selling e-blast ads. We continue to target Northern Alberta and beyond as our target markets. Page 12

Tradeshows In the Spring of 2016 we represented Edmonton Kingsway at two tradeshows: Cold Lake and Ft. McMurray. With winter over and people thinking of heading to Edmonton for shopping, medical appointments and vacations, we found those who stopped at our booth very receptive to our information and excited to come, stay and shop in our area. We gave lollipops and backpacks to the children and we gave the adults information and various coupons from our members. Thank you to the Kingsway Mall, Ramada Hotel, Chateau Louis Hotel and Chateau Nova Hotels for assisting us with prizes.

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E d m o n t o n K i n g s way E n h a n c e m e n t

Flower barrels on Kingsway 2016 was the ninth year that Kingsway District Association participated in the “Communities in Bloom Flower Barrel Program.” The KDA placed the colourful flower barrels in strategic locations, to enhance the experience of people coming into the Edmonton Kingsway Area, whether they drove on our streets, rode the bus or walked on our sidewalks. Response from the local communities were very positive. The KDA also did a Christmas Barrel program, but in 2016 we opted to have them as well as our Bows. This campaign was very well received and we will continue to look for ways to enhance Kingsway.

Flags on Kingsway Kingsway flew its flags proudly in 2016. The KDA continues to have the largest display of independent flags in Edmonton. We invested in new flags in 2014, and in 2015 to show off our new brand look! We have committed to replacing all our themed flags throughout 2017. Page 14

E d m o n t o n K i n g s way E n h a n c e m e n t c o n t .

Winter lighting on Kingsway

During 2016 we completed our largest reinvestment project of winter lighting along Kingsway. The lighting saw us reinvest $120,000 in beautification and enhancement and supports wayfinding and area identification. We installed 75, 3 x 3 led lights and they will remain lit from November till March each year. The project was completed in December of 2016.

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E d m o n t o n K i n g s way B e a u t i f i c a t i o n

Clean-up- Kingsway In 2015 The Kingsway District Association began using our local businesses to participate and clean up! We celebrate the clean up in August with a wind up barbeque for all who participated. In 2015 we had 13 businesses participate and this past year in 2016 we had over 20, as this continues to grow. We had over 200 attend our barbeque! All the barbeque was prepared by our partners , the members of the Edmonton Police Service and the RCMP Members! In addition we have seen the need to increase our expenses for cleaning while we maintain the perimeter of Blatchford. We will be looking to Blatchford for continued financial support to keep the area tidy during construction. We have seen a decrease in garbage and graffiti as we have made the clean up a community event.

Page 16 ASSOCIATION ADVOCATES

KDA Members Deal with Homelessness and Crime Homelessness and Crime Com- mittee In November of 2015 the KDA heard from members that there had been an increase in the number of homeless individuals hanging around the area 101st. Specifically Royal Alex Place and Royal Alex Plaza. We decided to take a new approach and invited our members to attend an open information session where we invited the Hope Mission and The Boyle Street Centre to come out and educate our Members on the services available in our City for these individuals. The committee has been in full swing now for one year. It continues to grow. We were excited to see the level of participation, almost all of the businesses in the area affected came out to the meeting as did EPS to share what they had been doing and the City also sent representation to share information. There was a sense of commitment among our members and the committee continues to meet, monitor, report and seek out strategies for solutions. We were successful in sharing and securing commitments from all who attended to be a part of a solution. In 2016 this continues to be an issue for business in the area and we continue to meet and discuss ways to help alleviate some of the issues. We are seeing some increase in crime and not much change in the homelessness in the area despite our best efforts. We will continue to work at solutions and engage other agencies. In 2017 we will be refo- cussing the committee to lobby governments for the additional supports needed. Page 17

2 016 I s s u e s A d v o c a c y / M e m b e r

North LRT Expansion Opens! In 2015 the KDA represented our members on several issues with the newly opened Metro line. We have a dedicated area on our website and have tried to be a source for information on the metroline. While we see some improvement in the City sharing details in a timely manor there is always room for improvement. With all the delays and the running at half speed we would be lying if we said it was a success. This project is an ongoing concern for many businesses in the area, students and for traffic flow. We will continue to do our best to market this area even though we understand why some Edmontonians may choose to visit Kingsway less often until the line is running at maximum speed. We found ourselves advocating for our members in the media on this issue on 2016 and we need to work toward resolving this speed of the rail and then we will be able to turn a focus to ridership. We have run extra campaigns to market our area and the Mall in an effort to minimize the damage or effect the slow moving trains may have on the area. Member Enhancements/Facade’s In 2016 we had a few Facade Improvements. This reinvestment trend is continuing as the new Luxor Fine Cars opened and had done a complete overhaul of the space, the Kingsway Mall in late 2016 signed new agreements with new tenants and a new design of the old Target space.

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ASSOCIATION

Local Community Leagues Our relationships with the four surrounding communities are very important to the KDA. The surrounding communities include: Prince Charles, Prince Rupert, Spruce Avenue and Westwood. Our goal was to attend their monthly meetings to learn what they are doing, be a liaison between them and the businesses, as well as listen to con- cerns that they may have and to support them in initiatives when we are able. Each of the Community Leagues have a special area on our website and can be found at www.edmontonkingsway.com (about page). We will continue to promote the Community League’s events on our website .

Edmonton City Centre Blatchford Redevelopment Stakeholder committee The KDA attended the Edmonton City Centre Airport Land Redevelopment Stake- holder Committee, it was important that the KDA remain informed and be part of any process that will affect the businesses in the Kingsway. The KDA will continue to work with Blatchford and is dedicated an area of our office to promotional materials for 2017 and we believe we are a strong voice for Kingsway Business including the business potential for Blatchford. We will work to ensure the residential component of Blatch- ford will support the business case/design. BRZ Council The 13 City BIA’s meet approximately every six weeks to discuss issues and City initiatives that effect our areas. Our focus of working together has created an effective team in Edmonton. The BRZ’s worked to prepare for the MGA review in early 2014 and a position has been developed to push for the tax levy to shift to the landlords. The KDA will work with the Council and participate in the review. In 2016 we were successful in the creation of the Alberta BIA Alliance that is all 30 BIAs province wide represented and we will meet to look at provincial issues that may arise from time to time. This is a great network of people who truly represent Alberta businesses. This is a great way for ED’s to learn from each other and share project ideas. The BIA Council will remain very active in 2017 and our Chair for 2017 will be a co- chair of Jean Johnson of the French Quarter and Ellie Sasseville of Kingsway District Association. Page 19

2 016 E v e n t s & P r o g r a m s

M u l t i - B u s i n e s s A s s o c i a t i o n A f t e r B u s i n e s s M i x e r – May 12, 2016 The KDA partnered with the West Edmonton Business Association, the South Edmonton Business Association to host an event for all our members. The event was held at the Ramada Conference Centre with the theme “Let’s Do Business Together”. Over 500 business professionals attended the event and 50 businesses displayed the services their business offered. This well attended networking event was a great success thanks to our partners and sponsors. The 2016 show featured Edmonton Economic Development’s Mr. Glen Vanstone, VP Trade and Investment as the speaker. He took the time to discuss the path forward for business in a tough economy, working on reinvestment in the future. In addition he spent over two hours mingling and chatting with Edmonton business people. Page 20

K i n g s w a y E v e n t s & P r o g r a m 2 0 1 6

Cultural Awareness Workshop This was a Lunch and Learn series in partnership with the Government of Canada. 45 registrants participated in this workplace cultural sensitivity training

McHappy Day the KDA was invited to support McHappy Day and serve at the Kingsway McDonalds

Wear Plaid for Dad! The KDA encouraged Edmonton Businesses to be a part of this event and raised $1000 during a lunchtime Barbeque in our building . Page 21

ASSOCIATION DAY’s 2016 Edmonton Oil Kings! 2nd Annual

BUSINESS MEETS HOCKEY ASSOCIATION DAY

The Winter seen us host a Business meets Hockey event with the Oil Kings, we had 90 business members participate! January 19, 2017 we will host our 3rd Annual of this event.

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ASSOCIATION DAY’s—Cont- 2016 Edmonton Prospects Base- ball The Ball game was rained out and started two hours late, but still a good time for those who braved the rain! The Prospects players joined us for dinner!

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ASSOCIATION DAY’s—Cont-2016 Edmonton Eskimos July 2016! Page 24 ASSOCIATION

A n n u a l G e n e r a l M e e t i n g ( A G M ) C o r p o r a t e C h a l l e n g e On September 15th, 100 members of Kingsway District Association gathered at the Ramada on Kingsway for the Mixer and Annual General Meeting. Scott Whitlow, KDA Chair, welcomed the attendees and called the meeting to order. He gave an overview of the previ- ous year as well as a quick overview of what has been happening in the association. Mr. Whitlow spoke of all the great programs and support we have seen . After a brief business meeting and the acceptance of the nominations of the 2016/17 Board of Directors the attendees were treated to a corporate challenge ! C o r p o r a t e C h a l l e n g e

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2015 Events & Programs (cont’d) K D A C h r i s t m a s L u n c h , s u p - p o r t i n g c h a r i t i e s – December10,2016 The Kingsway District Association Board hosted a Christmas luncheon and silent auction at the Chateau Louis Hotel & Conference Centre This event is an annual event and is planned as a way for the KDA to show our appreciation to the City, the Board, local communities, members, and suppliers of services to the KDA and to give everyone an opportunity to meet in a relaxed atmosphere and support two charities. 100 guests attended this event in 2016 as we aimed to support The Royal Alexandra Hospi- tal Foundation and the Edmonton Food bank Guests were asked to donate $10.00 at the door and then to bid on silent auction items that were collected from members. These efforts helped us raise funds. The KDA issued cheques for $2500 to both the Royal Alexan- dra Hospital Foundation and the Edmonton Food Bank.

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A n n u a l 2 0 1 6 B u s i n e s s A w a r d s

The Annual Business Awards were very well received. And the Winners were!!!

Kingsway Business of the Year was awarded to Canadian Tire Kingsway

Kingsway New and Innovative Business Award was awarded to Glenrose Hospital Foundation

Kingsway District Association Community Spirit Award was awarded to The Italian Place

Go Green Award was awarded to NuEnergy

Tourism Excellence Award was awarded to Chateau Nova Page 27

2016 Events & Programs (cont’d)

A w a r d s C o n t i n u e d 2 0 1 6 H u m a n i t a r i a n A w a r d s

In 2016 Alberta experienced a tragic disaster with the Fort McMurray wild fire and we saw the Edmonton Business community really step up to help out. Kingsway businesses went above and beyond by offering deeply discounted or free hotel stays, food in our restaurants and Kingsway Mall became a distribution centre for evacuees. We felt it was important to recognize these businesses in our district and therefore we awarded 5 Hu- manitarian awards to the following businesses. i Boston Pizza Kingsway i Kingsway Mall i Ramada Hotel and Conference Centre i Chateau Nova i Canadian Tire

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2016 Events & Programs (cont’d)

2 0 1 6 C h r i s t m a s P a r a d e F l o a t

The KDA was very excited to take part in the Annual Outdoor Holiday Parade. Our theme this year was a Winter Wonderland, we played holiday music and handed out candy canes to the children as we passed by and shared the holiday cheer. The Parade also gave a us a chance to showcase our Winter Snowflakes that were hung afterwards in our District.. Special thanks to Flaman for the use of their trailer and to NIS for the use of their truck and driver.

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KINGSWAY District ASSOCIATION

2017 KDA Events and Programs

The Kingsway District Association looks forward to working to enhance, market and develop the landscape of our District for our Members to grow and prosper. The KDA will continue to be vocal with respect to the Blatch- ford redevelopment to ensure we are part of the process. We will look to work with the City of Edmonton “our partners” to do what is best for Edmonton Kingsway Businesses.

Coming Events 2017 Enhancement Programs Lunch and Learn Series

i January – negotiating Commercial lease’s

i March -Retail on line marketing workshop

i June– motivating employees and Human Resources Capital City Clean Up May through Aug 2016 New Business Directory June 2017

Member Newsletter, Quarterly Launch of the new KDA Flags Page 30

Edmonton Kingsway Area Page 31

Edmonton Kingsway Area Page 32

Edmonton Kingsway Area

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