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MEDIA KIT Print Publications & Digital Opportunities OVERVIEW 2018 MEDIA KIT Print Publications & Digital Opportunities OVERVIEW About the EDUCATIONAL THEATRE ASSOCIATION The Educational Theatre Association is a national nonprofit organization with approximately 100,000 student and professional members. EdTA’s mission is shaping lives through theatre education by: honoring student achievement in theatre and enriching their theatre education experience; supporting teachers by providing professional development, networking opportunities, resources, and recognition; and influencing public opinion that theatre education is essential and builds life skills. EdTA is the home of the International Thespian Society, an honorary organization that has inducted more than 2.2 million theatre students since its founding in 1929. About the INTERNATIONAL THESPIAN SOCIETY The International Thespian Society is an honorary organization for high school and middle school theatre students located at more than 4,600 affiliated secondary schools across the U.S., Canada, and abroad. The mission of ITS is to honor student achievement in the theatre arts, and since its founding in 1929, more than 2.2 million students have been inducted as Thespians. High school inductees are known as “Thespians” and junior high/ middle school inductees are known as “Junior Thespians.” 2018 MEDIA KIT I 2 PUBLICATIONS Teaching Theatre is edited for working educators, college students pursuing an educational theatre degree, and teaching artists and provides advertisers with direct exposure to a niche market of highly involved consumers. Dramatics is the only magazine edited exclusively for students and teachers of high school theatre, offering a high TEACHING THEATRE READERSHIP quality editorial environment to advertisers who want to reach these readers. Based on a survey conducted in 2017 by Readex Research: • Teaching Theatre is shared with others. DRAMATICS READERSHIP The average Teaching Theatre reader shares their copies with 1.8 other people, greatly expanding your Based on a survey conducted in 2017 by Readex Research: exposure. • Dramatics is shared with others. • Teaching Theatre is a reference source. The average Dramatics reader shares their copies 86% of readers have referred back to an issue of with 2.8 other people, greatly expanding your Teaching Theatre in print or online in the past exposure. 12 months. • Dramatics is a reference source. • Teaching Theatre reaches your target audience. 62% of students and 85% of teachers have referred The average Teaching Theatre reader has 16.8 years back to an issue of Dramatics in print or online in of experience in the classroom, with 79% either the past 12 months. working on or having attained a post-graduate degree. • Dramatics prompts readers to act. 82% of students and 94% of teachers have taken at • Teaching Theatre readers make purchasing decisions. least one action as a result of something read in Almost all readers make the final purchasing Dramatics. decision for items such as scripts and licensing, props, makeup, costumes, scenic elements and provides guidance. • Dramatics materials, special effects, and box office supplies. 70% of teachers use the magazine to advise 76% of readers have some involvement and students about their college options. influence in the purchase of durable items such as staging (ready-made platforms, risers), audio and lighting, theatre furnishings, seating, rigging, and flooring. WHO RECEIVES DRAMATICS? 50,000 HIGH SCHOOL THEATRE STUDENTS WHO RECEIVES TEACHING THEATRE? 4,200 HIGH SCHOOL THEATRE TEACHERS HIGH SCHOOL THEATRE TEACHERS 2,200 LIBRARY AND INDIVIDUAL SUBSCRIBERS 3,700 800 OTHER THEATRE EDUCATION PROFESSIONALS 1,200 OTHER THEATRE EDUCATION PROFESSIONALS 500 MIDDLE SCHOOL THEATRE TEACHERS Average monthly circulation for each issue of Dramatics is 57,600, consisting of middle, secondary, and higher education students, 400 LIBRARY & INDIVIDUAL SUBSCRIBERS theatre teachers, school administrators, regional theatre outreach directors, teaching artists, college theatre and education Average circulation for each issue is 5,400, consisting of middle, students, and state and national arts advocates. secondary, and higher education theatre teachers, school administrators, regional theatre outreach directors, teaching artists, college theatre and education students, and DRAMATICS DIGITAL state and national arts advocates. The digital edition of Dramatics extends your ad’s exposure to an additional 60,000 potential readers. This is a TEACHING THEATRE DIGITAL full-featured online replica of our print edition. All existing subscribers plus all currently active members of the The digital edition of Teaching Theatre is a full-featured International Thespian Society have access to the digital online replica of the print version and increases the number edition through EdTA’s website, schooltheatre.org. of people who will view your ad. Complete online versions Visit schooltheatre.org/ReadDramatics to see a sample copy of Teaching Theatre are available to all EdTA professional of Dramatics online. members on schooltheatre.org. Visit schooltheatre.org/ReadTT to see a sample copy of Teaching Theatre online. 2018 MEDIA KIT I 3 EDITORIAL CALENDAR Dramatics is published six times a year. Content includes: practical articles on the creative and technical skills of theatre; interviews with working professionals that illuminate the process of becoming a theatre artist; information about higher education and training in theatre; and more. FEBRUARY 2018 APRIL 2018 JUNE 2018 MUSICAL THEATRE TECH THEATRE TRIPLE THREAT An exploration of that most Production how-tos and Advice on the skills to be an American art form why-tos actor-singer-dancer Space: 12/15/2017 Space: 2/12/2018 Space: 4/13/2018 Materials: 12/22/2017 Materials: 2/19/2018 Materials: 4/20/2018 AUGUST 2018 OCTOBER 2018 DECEMBER 2018 DRAMATIC CREATION COLLEGE GUIDE / SUMMER GUIDE FESTIVAL RECAP Playwriting and other Our annual guide to Tools for college prospects, creative storytelling, plus camps, classes, and plus our annual student our annual play survey apprenticeships festival Space: 6/15/2018 Space: 8/20/2018 Space: 10/15/2018 Materials: 6/22/2018 Materials: 8/27/2018 Materials: 10/22/2018 Teaching Theatre is published six times a year. Content includes: practical articles about acting, directing, writing, design, and technical theatre; explorations of new ideas and specific methods in teaching; information about graduate education and professional development; and more. JANUARY 2018 MARCH 2018 MAY 2018 21ST CENTURY TECH THEATRE DIRECTING CURRICULUM Production how-tos and Advice on putting the show Theatre activities and why-tos on, from first rehearsal to resources for developing curtain call 21st century skills Space: 1/19/2018 Space: 11/21/2017 Materials: 1/26/2018 Space: 3/16/2018 Materials: 11/28/2017 Materials: 3/23/2018 JULY 2018 SEPTEMBER 2018 NOVEMBER 2018 BUYING GUIDE THEATRE IN GRADUATE GUIDE / COMMUNITY CONFERENCE RECAP The latest gadgets and gear Our annual guide to for the classroom and stage How theatre can create and graduate study, plus our celebrate community annual teacher conference Space: 5/14/2018 Materials: 5/21/2018 Space: 7/17/2018 Space: 9/13/2018 Materials: 7/24/2018 Materials: 9/20/2018 2018 MEDIA KIT I 4 PRINT DEADLINE/RATES DRAMATICS CLOSE DATES 2018 RATES PER INSERTION ISSUE SPACE CLOSE MATERIALS DUE AD SIZE 1X 2-3X 4-6X February Dec 15 Dec 22 1/6 Page $665 $595 $450 April Feb 12 Feb 19 1/3 Page $1,300 $930 $750 June Apr 13 Apr 20 1/2 Page $1,290 $1,165 $900 August Jun 15 Jun 22 2/3 Page $1,540 $1,380 $1,050 October Aug 20 Aug 27 Full Page $1,900 $1,700 $1,275 December Oct 15 Oct 22 Cover/Page 1 $2,110 $1,910 $1,450 Spread $3,100 $2,805 $2,135 Full-color advertisements, add $200 per insertion (full or partial page). Color charges are not discounted. TEACHING THEATRE CLOSE DATES 2018 RATES PER INSERTION ISSUE SPACE CLOSE MATERIALS DUE AD SIZE 1X 2-3X 4-6X January Nov 21 Nov 28 1/6 Page $280 $240 $195 March Jan 19 Jan 26 1/3 Page $435 $390 $310 May Mar 16 Mar 23 1/2 Page $525 $465 $400 July May 14 May 21 2/3 Page $620 $550 $435 September July 17 July 24 Full Page $790 $675 $540 November Sep 13 Sep 20 Cover/Page 1 $895 $790 $620 Spread $1,310 $1,155 $935 Full-color advertisements, add $200 per insertion (full or partial page). Color charges are not discounted. EVENT THE INTERNATIONAL THESPIAN FESTIVAL PROGRAM is an 8.5 x 11, four-color journal that is the go-to resource during and PROGRAM after the event, as well as a souvenir for many participants. It has detailed listings of participating schools and shows as BOOKS well as every workshop and its presenter. 7,500 copies are printed. THE EDTA NATIONAL CONFERENCE PROGRAM is an 8.5 x 11, four-color journal that is the go-to resource during and after the event. It has detailed lists of every workshop and its presenter as well as material about the Conference’s theme issue. 1,000 copies are printed. EVENT PROGRAM CLOSE DATES 2018 RATES PER INSERTION ISSUE SPACE CLOSE MATERIALS DUE AD SIZE FESTIVAL CONFERENCE International May 1 May 15 1/2 Page $700 $250 Thespian 2/3 Page $800 $375 Festival Full Page $900 $475 National Aug 1 Aug 10 Cover/Page 1 $1,100 $600 Conference Spread $1,600 $1,000 Full color advertisements, add $200 per insertion (full or partial page). Color charges are not discounted. 2018 MEDIA KIT I 5 DIGITAL DEADLINE/RATES WEBSITE SCHOOLTHEATRE.ORG Schooltheatre.org is the comprehensive website for the membership of EdTA and also provides information and resources for the larger theatre education community. It is the portal to microsites for segments of membership and for major events like the International Thespian Festival and the EdTA National Conference. Digital editions of the association’s publications are accessed through the site. It averages about 18,000 users and 163,000 page views per month.
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