2018 MEDIA KIT Print Publications & Digital Opportunities OVERVIEW

About the EDUCATIONAL THEATRE ASSOCIATION

The Educational Theatre Association is a national nonprofit organization with approximately 100,000 student and professional members. EdTA’s mission is shaping lives through theatre education by: honoring student achievement in theatre and enriching their theatre education experience; supporting teachers by providing professional development, networking opportunities, resources, and recognition; and influencing public opinion that theatre education is essential and builds life skills. EdTA is the home of the International Thespian Society, an honorary organization that has inducted more than 2.2 million theatre students since its founding in 1929.

About the INTERNATIONAL THESPIAN SOCIETY The International Thespian Society is an honorary organization for high school and middle school theatre students located at more than 4,600 affiliated secondary schools across the U.S., Canada, and abroad. The mission of ITS is to honor student achievement in the theatre arts, and since its founding in 1929, more than 2.2 million students have been inducted as Thespians. High school inductees are known as “Thespians” and junior high/ middle school inductees are known as “Junior Thespians.”

2018 MEDIA KIT I 2 PUBLICATIONS

Teaching Theatre is edited for working educators, college students pursuing an educational theatre degree, and teaching artists and provides advertisers with direct exposure to a niche market of highly involved consumers.

Dramatics is the only magazine edited exclusively for students and teachers of high school theatre, offering a high TEACHING THEATRE READERSHIP quality editorial environment to advertisers who want to reach these readers. Based on a survey conducted in 2017 by Readex Research:

• Teaching Theatre is shared with others. DRAMATICS READERSHIP The average Teaching Theatre reader shares their copies with 1.8 other people, greatly expanding your Based on a survey conducted in 2017 by Readex Research: exposure. • Dramatics is shared with others. • Teaching Theatre is a reference source. The average Dramatics reader shares their copies 86% of readers have referred back to an issue of with 2.8 other people, greatly expanding your Teaching Theatre in print or online in the past exposure. 12 months. • Dramatics is a reference source. • Teaching Theatre reaches your target audience. 62% of students and 85% of teachers have referred The average Teaching Theatre reader has 16.8 years back to an issue of Dramatics in print or online in of experience in the classroom, with 79% either the past 12 months. working on or having attained a post-graduate degree. • Dramatics prompts readers to act. 82% of students and 94% of teachers have taken at • Teaching Theatre readers make purchasing decisions. least one action as a result of something read in Almost all readers make the final purchasing Dramatics. decision for items such as scripts and licensing, props, makeup, costumes, scenic elements and provides guidance. • Dramatics materials, special effects, and box office supplies. 70% of teachers use the magazine to advise 76% of readers have some involvement and students about their college options. influence in the purchase of durable items such as staging (ready-made platforms, risers), audio and lighting, theatre furnishings, seating, rigging, WHO RECEIVES DRAMATICS? and flooring.

50,000 HIGH SCHOOL THEATRE STUDENTS WHO RECEIVES TEACHING THEATRE? 4,200 HIGH SCHOOL THEATRE TEACHERS HIGH SCHOOL THEATRE TEACHERS 2,200 LIBRARY AND INDIVIDUAL SUBSCRIBERS 3,700

800 OTHER THEATRE EDUCATION PROFESSIONALS 1,200 OTHER THEATRE EDUCATION PROFESSIONALS 500 MIDDLE SCHOOL THEATRE TEACHERS Average monthly circulation for each issue of Dramatics is 57,600, consisting of middle, secondary, and higher education students, 400 LIBRARY & INDIVIDUAL SUBSCRIBERS theatre teachers, school administrators, regional theatre outreach directors, teaching artists, college theatre and education Average circulation for each issue is 5,400, consisting of middle, students, and state and national arts advocates. secondary, and higher education theatre teachers, school administrators, regional theatre outreach directors, teaching artists, college theatre and education students, and DRAMATICS DIGITAL state and national arts advocates.

The digital edition of Dramatics extends your ad’s exposure to an additional 60,000 potential readers. This is a TEACHING THEATRE DIGITAL full-featured online replica of our print edition. All existing subscribers plus all currently active members of the The digital edition of Teaching Theatre is a full-featured International Thespian Society have access to the digital online replica of the print version and increases the number edition through EdTA’s website, schooltheatre.org. of people who will view your ad. Complete online versions Visit schooltheatre.org/ReadDramatics to see a sample copy of Teaching Theatre are available to all EdTA professional of Dramatics online. members on schooltheatre.org. Visit schooltheatre.org/ReadTT to see a sample copy of Teaching Theatre online.

2018 MEDIA KIT I 3 EDITORIAL CALENDAR

Dramatics is published six times a year. Content includes: practical articles on the creative and technical skills of theatre; interviews with working professionals that illuminate the process of becoming a theatre artist; information about higher education and training in theatre; and more.

FEBRUARY 2018 APRIL 2018 JUNE 2018

MUSICAL THEATRE TECH THEATRE TRIPLE THREAT

An exploration of that most Production how-tos and Advice on the skills to be an American art form why-tos actor-singer-dancer

Space: 12/15/2017 Space: 2/12/2018 Space: 4/13/2018 Materials: 12/22/2017 Materials: 2/19/2018 Materials: 4/20/2018

AUGUST 2018 OCTOBER 2018 DECEMBER 2018

DRAMATIC CREATION COLLEGE GUIDE / SUMMER GUIDE FESTIVAL RECAP Playwriting and other Our annual guide to Tools for college prospects, creative storytelling, plus camps, classes, and plus our annual student our annual play survey apprenticeships festival

Space: 6/15/2018 Space: 8/20/2018 Space: 10/15/2018 Materials: 6/22/2018 Materials: 8/27/2018 Materials: 10/22/2018

Teaching Theatre is published six times a year. Content includes: practical articles about acting, directing, writing, design, and technical theatre; explorations of new ideas and specifc methods in teaching; information about graduate education and professional development; and more.

JANUARY 2018 MARCH 2018 MAY 2018

21ST CENTURY TECH THEATRE DIRECTING CURRICULUM Production how-tos and Advice on putting the show Theatre activities and why-tos on, from frst rehearsal to resources for developing curtain call 21st century skills Space: 1/19/2018 Space: 11/21/2017 Materials: 1/26/2018 Space: 3/16/2018 Materials: 11/28/2017 Materials: 3/23/2018

JULY 2018 SEPTEMBER 2018 NOVEMBER 2018

BUYING GUIDE THEATRE IN GRADUATE GUIDE / COMMUNITY CONFERENCE RECAP The latest gadgets and gear Our annual guide to for the classroom and stage How theatre can create and graduate study, plus our celebrate community annual teacher conference Space: 5/14/2018 Materials: 5/21/2018 Space: 7/17/2018 Space: 9/13/2018 Materials: 7/24/2018 Materials: 9/20/2018

2018 MEDIA KIT I 4 PRINT DEADLINE/RATES

DRAMATICS CLOSE DATES 2018 RATES PER INSERTION ISSUE SPACE CLOSE MATERIALS DUE AD SIZE 1X 2-3X 4-6X

February Dec 15 Dec 22 1/6 Page $665 $595 $450 April Feb 12 Feb 19 1/3 Page $1,300 $930 $750 June Apr 13 Apr 20 1/2 Page $1,290 $1,165 $900 August Jun 15 Jun 22 2/3 Page $1,540 $1,380 $1,050 October Aug 20 Aug 27 Full Page $1,900 $1,700 $1,275 December Oct 15 Oct 22 Cover/Page 1 $2,110 $1,910 $1,450 Spread $3,100 $2,805 $2,135

Full-color advertisements, add $200 per insertion (full or partial page). Color charges are not discounted.

TEACHING THEATRE CLOSE DATES 2018 RATES PER INSERTION ISSUE SPACE CLOSE MATERIALS DUE AD SIZE 1X 2-3X 4-6X

January Nov 21 Nov 28 1/6 Page $280 $240 $195 March Jan 19 Jan 26 1/3 Page $435 $390 $310 May Mar 16 Mar 23 1/2 Page $525 $465 $400 July May 14 May 21 2/3 Page $620 $550 $435 September July 17 July 24 Full Page $790 $675 $540 November Sep 13 Sep 20 Cover/Page 1 $895 $790 $620 Spread $1,310 $1,155 $935

Full-color advertisements, add $200 per insertion (full or partial page). Color charges are not discounted.

EVENT THE INTERNATIONAL THESPIAN FESTIVAL PROGRAM is an 8.5 x 11, four-color journal that is the go-to resource during and PROGRAM after the event, as well as a souvenir for many participants. It has detailed listings of participating schools and shows as BOOKS well as every workshop and its presenter. 7,500 copies are printed. THE EDTA NATIONAL CONFERENCE PROGRAM is an 8.5 x 11, four-color journal that is the go-to resource during and after the event. It has detailed lists of every workshop and its presenter as well as material about the Conference’s theme issue. 1,000 copies are printed.

EVENT PROGRAM CLOSE DATES 2018 RATES PER INSERTION ISSUE SPACE CLOSE MATERIALS DUE AD SIZE FESTIVAL CONFERENCE

International May 1 May 15 1/2 Page $700 $250 Thespian 2/3 Page $800 $375 Festival Full Page $900 $475

National Aug 1 Aug 10 Cover/Page 1 $1,100 $600 Conference Spread $1,600 $1,000

Full color advertisements, add $200 per insertion (full or partial page). Color charges are not discounted.

2018 MEDIA KIT I 5 DIGITAL DEADLINE/RATES

WEBSITE SCHOOLTHEATRE.ORG

Schooltheatre.org is the comprehensive website for the membership of EdTA and also provides information and resources for the larger theatre education community. It is the portal to microsites for segments of membership and for major events like the International Thespian Festival and the EdTA National Conference. Digital editions of the association’s publications are accessed through the site. It averages about 18,000 users and 163,000 page views per month.

E-NEWSLETTER EDTA NEWS & NOTES

The News & Notes e-newsletter is distributed to approximately 5,400 adult members of EdTA on the 5th and 20th every month. Since its inception in 2015, the open rate has been steadily growing and is now averaging over 22%. The click- through rate is currently at 2.25%. And, most recently, the opt-out rate is zero. The contents include a variety of updates about association and related programs that are directly relevant to members’ roles as theatre teachers, teaching artists, and leading industry professionals. WEBSITE & E-NEWSLETTER CLOSE DATES 2018 RATES PER INSERTION ISSUE SPACE CLOSE MATERIALS DUE AD SIZE DIMENSIONS COST/MO.

January Dec 1 Dec 15 Interior Leaderboard 962 x 125 max $750 February Jan 1 Jan 15 At top of page. Averages 37,965 March Feb 1 Feb 15 visits/month & 70 April Mar 1 Mar 15 clickthroughs/month May Apr 1 Apr 15 Interior Skyscraper 125 x 1000 max $650 Along right side of June May 1 May 15 page. Averages July June 1 June 15 437,501 views/month & 41 clickthroughs/ August July 1 July 15 month September Aug 1 Aug 15 eNewsletter 300 x 199 $550 October Sept 1 Sept 15 Runs for one month, in 2 editions on the November Oct 1 Oct 15 5th & 20th. Up to 2 December Nov 1 Nov 15 accepted per month

EVENT GUIDEBOOK is the interactive mobile app used at our national events. Attendees reference Guidebook for their schedule, GUIDEBOOKS maps, exhibitor information, and more. Guidebook users spent an average of 83 seconds inside the app each time they opened it. Guidebook downloads for each event: 2017 INTERNATIONAL THESPIAN FESTIVAL – 4,331 2016 EDTA NATIONAL CONFERENCE – 299 2017 EDTA LEADERSHIP SUMMIT - 183

EVENT GUIDEBOOK CLOSE DATES 2018 RATES PER INSERTION GUIDEBOOK SPACE CLOSE MATERIALS DUE AD DIMENSIONS COST/AD

International BANNER 600x110 $500 Thespian rotates with 2 (.png) other ads every Festival 2 months 1 month few seconds. before event before event Linked to Leadership website with Summit optional brief description/bio National Conference of sponsor

2018 MEDIA KIT I 6 DIMENSIONS & SPECIFICATIONS

AD DIMENSIONS FOR ALL PRINT ADVERTISING

Sizes for Dramatics and Teaching Theatre Sizes for Dramatics and Teaching Theatre PLUS the EdTA National Conference and International Thespian Fesitval programs.

1/3 1/6 Page Page Full Page Vertical Vertical Vertical 2.375x 2.375x 8.25 x 10.75 10 4.875

2/3 1/3 Page Horizontal 1/2 Page Page Horizontal Vertical 7.5 x 6.5 4.875 x 4.875 7.5 x 4.875

AD SPECIFICATIONS FULL PAGE SPREAD A print-ready PDF is the preferred file format for ad material. All Trim Size: 8.25 x 10.75 in. Trim Size: 16.5 x 10.75 in. files should be high-resolution with all color converted to CMYK and Bleed Size: 8.5 x 11 in.* Bleed Size: 16.75 x 11 in.* photos/graphic elements at 300 dpi in actual size. Ad materials should Live Area: 7.5 x 10 in. Live Area: 15.5 x 10 in. be emailed to [email protected]. * Keep critical matter at least .25 inches from trim.

ONLINE AD DIMENSIONS E-NEWSLETTER AD DIMENSIONS

Leaderboard 962 x 125

Interior Skyscraper 125 x 1000

AD SPECIFICATIONS EdTA accepts only static JPEG and PNG files. Animated files are not currently supported. Files should not exceed Ad #1 Ad #2 150 KB. Always include a URL to which 300 x 199 300 x 199 the ad should link. All artwork must be completed in full prior to being sent. Ad materials should be emailed to [email protected].

2018 MEDIA KIT I 7 DISCOUNTS AND TERMS

DISCOUNTS TERMS

FREQUENCY DISCOUNTS 1. Multiple insertion rates are based upon a completed written contract during a single publishing year. To Advertisers who make multiple ad placements during qualify for multiple insertion discounts, all insertions a single publishing year are eligible for reduced during the publishing year must appear on one insertion rates. The first rate reduction is effective with contract. the second insertion; the second rate reduction occurs with the fourth insertion. This is in addition to any 2. A 15% discount will be offered to nonprofit other discounts for which the advertiser is eligible. institutions and advertising agencies. NONPROFIT, EDUCATIONAL INSTITUTION, 3. The only advertising placements sold by contract OR AD AGENCY DISCOUNT* are full page ads on covers 2, 3, 4, and page 1. The publisher will attempt to fulfill other position Educational institutions and nonprofit organizations requests, but assumes no responsibility to do so. are eligible for a 15% discount on advertising placed in Dramatics. Advertising placed by an ad agency is also 4. The publisher will bill for production work necessary billed at 15% below the rate card price. The ad agency to fulfill the insertion order on ads that do not and nonprofit/educational institution discount can not conform to the Ad Specifications set forth be combined. in the media kit and the advertising contract. Production charges are $100 per hour and are non- * Discounts are compounded, not combined. commissionable.

Mail, fax, or email all agreements, insertion orders, or correspondence to: DRAMATICS ADVERTISING/EDTA 2343 Auburn Avenue Cincinnati, OH 45219-2815 Fax: 513.977.5936 Email: [email protected]

DISCOUNTS TERMS

FREQUENCY DISCOUNTS 1. Multiple insertion rates are based upon a completed written contract during a single publishing year. To Advertisers who make multiple ad placements during qualify for multiple insertion discounts, all insertions a single publishing year are eligible for reduced during the publishing year must appear on one insertion rates. The first rate reduction is effective with contract. the second insertion; the second rate reduction occurs with the fourth insertion. This is in addition to any 2. A 15% discount will be offered to nonprofit other discounts for which the advertiser is eligible. institutions and advertising agencies. NONPROFIT, EDUCATIONAL INSTITUTION, 3. The only advertising placements sold by contract OR AD AGENCY DISCOUNT* are full page ads on covers 2, 3, page 1, and half page ad on cover 4. The publisher will attempt to Educational institutions and nonprofit organizations fulfill other position requests, but assumes no are eligible for a 15% discount on advertising placed in responsibility to do so. Teaching Theatre. Advertising placed by an ad agency is also billed at 15% below the rate card price. The ad 4. The publisher will bill for production work necessary agency and nonprofit/educational institution discount to fulfill the insertion order on ads that do not can not be combined. conform to the Ad Specifications set forth in the media kit and the advertising contract. Production * Discounts are compounded, not combined. charges are $100 per hour and are non- commissionable.

Mail, fax, or email all agreements, insertion orders, or correspondence to: TEACHING THEATRE ADVERTISING/EDTA 2343 Auburn Avenue Cincinnati, OH 45219-2815 Fax: 513.977.5936 Email: [email protected]

2018 MEDIA KIT I 8 2016-17 ADVERTISERS

DRAMATICS and TEACHING THEATRE

Acting Manitou Consortium of Conservatory University of Minnesota/Guthrie Roosevelt University The University of Akron - Dance, Theater Training Programs Theater BFA Actor Training The Royal Central School of Theatre, and Arts Costume & Theatre Inventory Program Speech and Drama Administration Resources Muhlenberg College Theatre & Sacred Heart University University of Alabama Disney Theatrical Group Dance Samuel French, Inc. Department of Theatre Dramatic Publishing Music Theatre International School of Theatre at CalArts AMDA College and Conservatory Drexel University The Musical Company Seton Hill University of the Performing Arts Eartec Company National Unifed Auditons SHOWTIX4U The American Academy of East Carolina University, School Nebraska Wesleyan University The Society of American Fight Dramatic Arts of Theatre and Dance Neighborhood Playhouse Directors American Conservatory Theater Elmhurst College School of Theatre Southern Oregon University Atlantic Acting School University of Evansville The New School College of Stage Partners Ball State University Department Figure 53 Performing Arts Stage Rights of Theatre and Dance Fordham University New York Conservatory for the StateChamps Baylor University Theatre FSU School of Theatre Dramatic Arts Stella Adler School of Acting BookTix: Online Ticket Solution Georgia College Theatre North Central College Stephen F. Austin State University Boston Conservatory at Berklee Grosh Backdrops & Drapery UNC Extended Campus Tams-Witmark Music Library, Inc. Boston University College of Fine Gustavus Adolphus College University of North Carolina Teqniqal Systems, LLC Arts School of Theatre Hollins University School of the Arts University of Texas at Arlington Bowdoin College The University of Houston School Northeastern University - Texas Christian University Broadway Artists Alliance of Theatre & Dance Department of Theatre Theater at Emory Broadway on the Elbe University of Illinois Urbana University of Northern Colorado - TheatreWorld Backdrops CAP21 Musical Theatre Champaign Extended Campus “A Truant Disposition” Conservatory NYC Illinois Wesleyan University Ohio Northern University TRW Case Western Reserve Universiry Indiana University of Patel Conservatory at the Straz University/Resident Theatre The Catholic University of Pennsylvania Center Association America Interactive Educational Video Peak Performance Tours USA Musical Productions Centenary College of Louisiana LLC Playbill, Inc. USITT - The United States UCF School of Performing Arts Ithaca College Plays, Scripts for Young People Institute for Theatre Technology Central Washington University - Jon Jory Playscripts Walnut Hill School for the Arts Summer Institute for Theatre Josh Adell Plays PRESETT Webster University Arts Jukebox Musicals Pro Musica Tours Wenger Corporation Christopher Newport University Luigi Januzzi R&H Thearicals Westminster College of the Arts Department of Theater & Dance Manhattan School of Music Relativity Education of Rider University University of Cincinnati, College- University of Mary Washington Rider University, College of Wright State University Conservatory of Music (UC/ Marymount Manhattan College Continuing Studies Yale University Press CCM) Mason Gross School of the Arts Right On Cue Services York College of Pennsylvania Claire Trevor School of the Arts, “The Merry Lives of Windsor Rob Urbinati Plays UC Irvine High” Roosevelt University

EVENT PROGRAMS DIGITAL

30-Minute Shakespeare Emerson College Otterbein University The American Academy of Dramatic The University of Akron University of Evansville Playbill Arts AMDA College & Conservatory of Ford’s Theatre Plays for Young Audiences Bloomsbury Arden Shakespeare the Performing Arts Grosh Backdrops & Drapery Playscripts, Inc. Boston Conservatory at Berklee American Conservatory Theater Heuer Publishing Point Park University Claire Trevor School of the Arts American Theatre Wing The University of Houston School of PRESETT Disney Theatrical Group The Amy Bennett Foundation Theatre & Dance R&H Theatricals Dramatists Play Service Atlantic Acting School Illinois Wesleyan University Raising Cane’s Grosh Backdrops & Drapery Berridge Programs Ithaca College Realtime Music Solutions University of Mary Washington Binghamton University Marquette Theatre Relativity Education Marymount Manhattan College bodymics.com University of Mary Washington Rockford University MTI Boston Conservatory at Berklee Theatre Rodgers & Hammerstein / R&H Playbill Broadway Media Distribution University of Minnesota/Guthrie Theatricals Playscripts Broadway on the Elbe BFA Samuel French, Inc. Rider University UC Irvine Claire Trevor School of Montclair State University Tams-Witmark Music Library, Inc. Samuel French the Arts MTI - Music Theatre International Texas Christian University Theatrefolk Chicago College of the Performing The Music and Theatre Company Theatrefolk TRW Arts National Theater Institute TheatreWorld Backdrops University of Cincinnati, College- National Unifed Auditions TRW Conservatory of Music (UC/CCM) Nebraska Wesleyan University University of Wyoming Department The Theatre School at DePaul UNC Extended Campus of Theatre and Dance University Oregon Center for the Arts at Viterbo University Theatre and Digital Theatre-ShowTix4U/Virtual Southern Oregon University Music Theatre Stage Management Theatre Program York College of PA Disney Theatrical Group OSF Costume Rentals 2018 MEDIA KIT I 9