2017 MEDIA KIT PRINT PUBLICATIONS & DIGITAL OPPORTUNITIES OVERVIEW

ABOUT THE EDUCATIONAL THEATRE ASSOCIATION

The Educational Theatre Association is a national nonprofit organizationwith approximately 100,000 student and professional members. EdTA’s mission is shaping lives through theatre education by: honoring student achievement in theatre and enriching their theatre education experience; supporting teachers by providing professional development, networking opportunities, resources, and recognition; and influencing public opinion that theatre education is essential and builds life skills. EdTA operates the International Thespian Society, an honorary organization that has inducted more than 2.2 million theatre students since its founding in 1929.

ABOUT THE INTERNATIONAL THESPIAN SOCIETY

The International Thespian Society is an honorary organization for high school and middle school theatre students located at more than 4,200 affiliated secondary schools across the U.S., Canada, and abroad. The mission of ITS is to honor student achievement in the theatre arts, and since its founding in 1929, more than 2.2 million students have been inducted as Thespians. High school inductees are known as “Thespians” and junior high/middle school inductees are known as “Junior Thespians.”

2017 MEDIA KIT 2 Teaching Theatre is edited for working educators, college students pursuing an educational theatre degree, and PUBLICATIONS teaching artists and provides advertisers with direct exposure to a niche market of highly involved consumers.

TEACHING THEATRE READERSHIP

Based on a survey conducted in 2014 by Readex Research: Dramatics is the only magazine that is edited exclusively for students and teachers of high school theatre, offering a high • Teaching Theatre is shared with others. quality editorial environment to advertisers who want to reach The average Teaching Theatre reader shares their these readers. copies with 1.4 other people, greatly expanding your exposure. DRAMATICS READERSHIP • Teaching Theatre is a reference source. 83% of readers have referred back to an issue Based on a survey conducted in 2014 by Readex Research: of Teaching Theatre in print or online in the past • Dramatics is shared with others. 12 months. The average Dramatics reader shares their • Teaching Theatre reaches your target audience. copies with 2.8 other people, greatly expanding The average Teaching Theatre reader has 17.5 years your exposure. experience in the classroom with 77% either working • Dramatics is a reference source. on or having attained a post-graduate degree. 62% of students and 87% of teachers have referred • Teaching Theatre readers make purchasing decisions. back to an issue of Dramatics in print or online in Almost all readers make the final purchasing the past 12 months. decision for items such as scripts and licensing, props, makeup, costumes, scenic elements and • Dramatics prompts readers to act. materials, special effects, and box office supplies. 82% of students and 94% of teachers have taken 70% of readers have some involvement and at least one action as a result of something read influence in the purchase of durable items such in Dramatics. as staging (ready-made platforms, risers), audio • Dramatics provides guidance. and lighting, theatre furnishings, seating, rigging, 73% of teachers use the magazine to advise and flooring. students about their college options.

WHO RECEIVES DRAMATICS? WHO RECEIVES TEACHING THEATRE?

50,000 HIGH SCHOOL THEATRE STUDENTS 3,700 HIGH SCHOOL THEATRE TEACHERS

4,200 HIGH SCHOOL THEATRE TEACHERS 800 OTHER THEATRE EDUCATION PROFESSIONALS

2,200 LIBRARY AND INDIVIDUAL SUBSCRIBERS 500 MIDDLE SCHOOL THEATRE TEACHERS

1,200 OTHER THEATRE EDUCATION PROFESSIONALS 400 LIBRARY & INDIVIDUAL SUBSCRIBERS

Average monthly circulation for each issue of Dramatics is Average circulation for each issue is 5,400 subscribers consisting 57,600 consisting of middle, secondary, and higher education of middle, secondary, and higher education theatre teachers, theatre teachers, school administrators, regional theatre school administrators, regional theatre outreach directors, outreach directors, teaching artists, college theatre and teaching artists, college theatre and education students, and education students, and state and national arts advocates. state and national arts advocates.

DRAMATICS DIGITAL TEACHING THEATRE DIGITAL

The digital edition of Dramatics extends your ad’s exposure to The digital edition of Teaching Theatre is a full-featured online an additional 60,000 potential readers. This is a full-featured replica of the print version and increases the number of online replica of our print edition. All existing subscribers plus all people who will view your ad. Complete online versions of currently active members of the International Thespian Society, Teaching Theatre are available to all EdTA professional members have access to the digital edition through EdTA’s website, on schooltheatre.org. schooltheatre.org. Visit schooltheatre.org/ReadTT to see a sample copy of Teaching Visit schooltheatre.org/ReadDramatics to see a sample copy of Theatre online. Dramatics online.

2017 MEDIA KIT 3 EDITORIAL CALENDAR

Dramatics is published six times a year. Content includes practical articles on the creative and technical skills of theatre; interviews with working professionals that illuminate the process of becoming a theatre artist; information about higher education and training in theatre; and more.

FEB ���7 MAR ���7 APR ���7 MULTIMEDIA CAREERS TECH THEATRE AND Performance onscreen Ways to have a life in the DESIGN and online theatre Production how-tos and why-tos Space: 12/16/2016 Space: 01/16/2017 Materials: 12/23/2016 Materials: 01/23/2017 Space: 02/20/2017 Materials: 02/27/2017

MAY ���7 OCT ���7 DEC ���7 MUSICAL THEATRE COLLEGE / FESTIVAL SUMMER THEATRE A celebration of the most ISSUE DIRECTORY American art form Tools for prospective under- Our annual guide to grads, plus coverage of our camps, classes, and Space: 03/20/2017 annual summer showcase apprenticeships Materials: 03/27/2017 Space: 08/18/2016 Space: 10/16/2016 Materials: 8/25/2016 Materials: 10/23/2016

Teaching Theatre is published four times a year. Content includes practical articles about acting, directing, writing, design, and technical theatre; explorations of new ideas and specific methods in teaching; information about graduate education and professional development; and more.

SPRING ���7 SUMMER ���7 SEPT ���7 NOV ���7 BODIES IN MOVEMENT THEATRE INTEGRATION TECH THEATRE AND GRADUATE SCHOOL DESIGN DIRECTORY/ TRAVEL Keeping students engaged How theatre connects and safe, whether dancing and serves other curriculum How-tos for lighting and Our annual guide to or dueling subjects sound graduate programs, plus advice on planning Space: 02/24/2017 Space: 05/26/2017 Space: 07/17/2016 class trips Materials: 03/03/2017 Materials: 06/02/2017 Materials: 07/24/2016 Space: 9/20/2016 Materials: 9/27/2016

2017 MEDIA KIT 4 PRINT DEADLINE/RATES

DRAMATICS 2017 CLOSE DATES RATES PER INSERTION

ISSUE SPACE CLOSE MATERIALS DUE AD SIZE 1–3X 4–6X 7–9X

February Dec 19 Dec 26 1/6 Page $665 $595 $450 March Jan 16 Jan 23 1/3 Page $1,030 $930 $705 April Feb 20 Feb 27 1/2 Page $1,290 $1,165 $900 May March 20 Mar 27 2/3 Page $1,540 $1,380 $1,050 Oct Aug 18 Aug 25 Full Page $1,900 $1,700 $1,275 Dec Oct 16 Oct 23 Cover/Page 1 $2,110 $1,910 $1,450 Spread $3,100 $2,805 $2,135

For color advertisements, add $200 per insertion (full or partial page). Color charges are not discounted.

TEACHING THEATRE 2017 CLOSE DATES RATES PER INSERTION

ISSUE SPACE CLOSE MATERIALS DUE AD SIZE 1–2X 3X 4–6X

Spring Feb 24 March 3 1/6 Page $280 $240 $195 Summer May 26 June 2 1/3 Page $435 $390 $310 Sept July 17 July 24 1/2 Page $525 $465 $400 Nov Sept 20 Sept 27 2/3 Page $620 $550 $435 Full Page $790 $675 $540 Cover/Page 1 $895 $790 $620 Spread $1,310 $1,155 $935

For color advertisements, add $200 per insertion (full or partial page). Color charges are not discounted.

EVENT THE INTERNATIONAL THESPIAN FESTIVAL PROGRAM PROGRAM is an 8.5 x 11, four-color journal that is the go-to resource during and after the event, as well as a souvenir for BOOKS many participants. It has detailed listings of participating schools and shows as well as every workshop and its presenter. 7,500 copies are printed.

THE EDTA NATIONAL CONFERENCE PROGRAM is an 8.5 x 11, four-color journal that is the go-to resource during and after the event. It has detailed lists of every workshop and its presenter as well as material about the Conference’s theme issue. 1,000 copies are printed.

EVENT PROGRAM CLOSE DATES RATES PER INSERTION

ISSUE SPACE CLOSE MATERIALS DUE AD SIZE FESTIVAL CONFERENCE

International May 1 May 15 Full page $900 $475 Thespian 2/3 page $800 $375 Festival Half page $675 $275

National Aug 4 Aug 17 For color advertisements, add $200 per insertion 15% discount for non-profits and educational institutions is available. Conference

2017 MEDIA KIT 5 DIGITAL DEADLINES/RATES

SCHOOLTHEATRE.ORG WEBSITE SCHOOLTHEATRE.ORG is the comprehensive website for the membership of EdTA, and also provides information and resources for the larger theatre education community. It is the portal to microsites for segments of membership and for major events like the International Thespian Festival and National Conference. Digital editions of the association's publications are accessed through the site. It averages about 18,000 users and 163,000 page views per month.

EDTA NEWS & NOTES The News & Notes e-newsletter is distributed to approximately 5,000 adult members of EdTA on the 5th E-NEWSLETTER and 20th every month. Since its inception in 2015, the open rate has been steadily growing and is now averaging over 22%. The click-through rate is currently at 2.25%. And, most recently, the opt-out rate is zero. The contents include a variety of updates about association and related programs that are directly relevant to members’ roles as theatre teachers, teaching artists, and leading industry professionals.

2017 CLOSE DATES RATES PER INSERTION

MONTH SPACE CLOSE MATERIALS DUE AD SIZE DIMENSIONS COST/MO.

January Dec 1 Dec 15 Interior Leaderboard 962 x 125 $750 February Jan 1 Jan 15 At top of page. max. Averages 50,674 views/ March Feb 1 Feb 15 ISSUE month & 1,110 click- April Mar 1 Mar 15 throughs/month May April 1 April 15 June May 1 May 15 Interior Skyscraper 125 x 1000 $650 July June 1 June 15 Along right side of page. max. August July 1 July 15 Averages 47,907 views/ month & 51 click- September Aug 1 Aug 15 throughs/month October Sept 1 Sept 15 November Oct 1 Oct 15 eNewsletter 300 x 199 $550 December Nov 1 Nov 15 Runs for one month, in 2 editions on the 5th and 20th. Up to two accepted per month.

2017 MEDIA KIT 6 DIMENSIONS & SPECIFICATIONS

AD DIMENSIONS FOR ALL PRINT ADVERTISING Sizes for Dramatics and Teaching Theatre Sizes for Dramatics and Teaching Theatre PLUS the EdTA National Conference and International Thespian Festival programs.

1/6 Page Vertical 2.375 x 1/3 4.875 Page Full Page Vertical Vertical 2/3 8.25 x 10.75 2.375 x Page 10 Horizontal 1/3 1/2 Page Square 7.5 x 6.5 Page Horizontal 4.875 x 4.875 7.5 x 4.875

AD SPECIFICATIONS FULL PAGE SPREAD A print-ready PDF is the preferred file format for ad material. Trim Size: 8.25 x 10.75 in. Trim Size: 16.5 x 10.75 in. All files should be high-resolution with all color converted to Bleed Size: 8.5 x 11 in.* Bleed Size: 16.75 x 11 in.* CMYK and photos/graphic elements at 300 dpi in actual size. Ad Live Area: 7.5 x 10 in. Live Area: 15.5 x 10 in. materials should be emailed to [email protected]. * Keep critical matter at least .25 inches from trim.

ONLINE AD DIMENSIONS ENEWSLETTER AD DIMENSIONS

AD SPECIFICATIONS Leaderboard 962 x 125 EdTA accepts only static JPEG and PNG files. Animated files are not currently supported. Files should not exceed 150 KB. Always include a URL to which the ad should link. Interior All artwork must be completed in Skyscraper full prior to being sent. 125 x 1000 Ad materials should be emailed to [email protected].

Ad #1 Ad #1 300 x 199 300 x 199

2017 MEDIA KIT 7 DISCOUNTS AND TERMS

DISCOUNTS TERMS

FREQUENCY DISCOUNTS 1. Multiple insertion rates are based upon a completed Advertisers who make multiple ad placements during written contract during a single publishing year. a single publishing year are eligible for reduced To qualify for multiple insertion discounts, all insertion rates. The first rate reduction is effective with insertions during the publishing year must appear the fourth insertion; the second rate reduction occurs on one contract. with the seventh insertion. This is in addition to any 2. A 15% discount will be offered to nonprofit other discounts for which the advertiser is eligible. institutions and advertising agencies. NONPROFIT, EDUCATIONAL INSTITUTION, 3. The only advertising placements sold by contract OR AD AGENCY DISCOUNT* are full page ads on covers 2, 3, 4, and page 1. The Educational institutions and nonprofit organizations publisher will attempt to fulfill other position requests, are eligible for a 15% discount on advertising placed in but assumes no responsibility to do so. Dramatics. Advertising placed by an ad agency is also billed at 15% below the rate card price. The ad agency 4. The publisher will bill for production work necessary and nonprofit/educational institution discount can not to fulfill the insertion order on ads that do not conform be combined. to the Ad Specifications set forth in the media kit and the advertising contract. Production charges are $100 RETURNING ADVERTISER DISCOUNT* per hour and are non-commissionable. Advertisers who renew their advertising agreement by July 15 at the same level of advertising as the previous Mail, fax, or email all agreements, insertion orders, or correspondence to: year or greater are eligible for a 10% discount on advertising placed in Dramatics. This is in addition to DRAMATICS ADVERTISING/EdTA any other discounts for which the advertiser is eligible. 2343 Auburn Avenue Cincinnati, OH 45219-2815 * Discounts are compounded, not combined. Fax: 513.977.5936 Email: [email protected]

DISCOUNTS TERMS

FREQUENCY DISCOUNTS 1. Multiple insertion rates are based upon a completed Advertisers who make multiple ad placements during written contract during a single publishing year. a single publishing year are eligible for reduced To qualify for multiple insertion discounts, all insertion rates. The first rate reduction is effective with insertions during the publishing year must appear the third insertion; the second rate reduction occurs on one contract. with the fourth insertion. This is in addition to any 2. A 15% discount will be offered to nonprofit other discounts for which the advertiser is eligible. institutions and advertising agencies. NONPROFIT, EDUCATIONAL INSTITUTION, 3. The only advertising placements sold by contract are OR AD AGENCY DISCOUNT* full page ads on covers 2, 3, and page 1. Educational institutions and nonprofit organizations The publisher will attempt to fulfill other position are eligible for a 15% discount on advertising placed in requests, but assumes no responsibility to do so. Teaching Theatre. Advertising placed by an ad agency is also billed at 15% below the rate card price. The ad 4. The publisher will bill for production work necessary agency and nonprofit/educational institution discount to fulfill the insertion order on ads that do not conform can not be combined. to the Ad Specifications set forth in the media kit and the advertising contract. Production charges are $100 RETURNING ADVERTISER DISCOUNT* per hour and are non-commissionable. Advertisers who renew their advertising agreement by August 22 at the same level of advertising as the previous Mail, fax, or email all agreements, insertion orders, year or greater are eligible for a 10% discount on or correspondence to: advertising placed in Teaching Theatre. This is in addition TEACHING THEATRE ADVERTISING/EdTA to any other discounts for which the advertiser is eligible. 2343 Auburn Avenue Cincinnati, OH 45219-2815 * Discounts are compounded, not combined. Fax: 513.977.5936 Email: [email protected]

2017 MEDIA KIT 8 OUR ADVERTISERS

2016 Dramatics Advertisers

The American Academy of East Carolina University Northeastern University University of California, Irvine Dramatic Arts Elmhurst College Northwestern College University of Central Florida American Conservatory Theater Emory University Ohio Northern University University of Cincinnati, AMDA – American Musical and Figure 53 Patel Conservatory College-Conservatory of Music Dramatic Academy Firstheatre Peak Performance Tours University of Evansville American Shakespeare Center FSU School of Theatre The University of Houston School Americans For The Arts of Theatre & Dance Fordham University Playscripts, Inc. Atlantic Acting School University of IL at Go Musicals Relativity School/Workshops Ball State University Urbana-Champaign Grosh Backdrops & Drapery R&H Theatricals Baylor University Theatre University of Mary Washington Gustavus Aldolphus College Rider University, College of University of Theatre/ Boston Conservatory Continuing Studies Hollins University Guthrie Theater BFA Training Boston University “How To Teach Your Roosevelt University Program Broadway Artists Alliance of NYC Children Shakespeare” The Royal Central School of University of North Carolina Broadway Life: Illinois Wesleyan University Speech and Drama School of the Arts Student Group Travel Indiana University of Sacred Heart University University of Southern California Broadway on the Elbe Ithaca College Samuel French, Inc. University of Texas at Arlington School of Theatre at CalArts James Madison University Society of American Fight University of the Arts CAP21 Musical Theatre Directors Luigi Jannuzzi University/ Resident Theatre Assn. Conservatory NYC Southern Oregon University Lincoln College Rob Urbinati Plays Case Western Reserve University Stage Partners Manhattan School of Music USITT – The United States Institute The Catholic University of America Stage Rights Marymount Manhattan College for Theatre Technology Centenary College of Louisiana Stanford Pre-Collegiate Studies Mason Gross School of the Arts, US Performing Arts Central Washington University Rutgers University Stella Adler Studio of Acting Walnut Hill School for the Arts Christopher Newport University Muhlenberg College Stephen F Austin State University Webster University Circle in the Square Music Theatre International Tams-Witmark Music Library, Inc. West Virginia University School of Theatre School National Unified Auditions Texas Christian University Theatre & Dance Cornish College of the Arts Wesleyan University Theatre Communications Group Westminster College of the Arts of Consortium of Conservatory TheatreWorld Backdrops Rider University Theatre Training Programs The Neighborhood Playhouse School of Theatre TRW Wright State University DePaul University New York Conservatory for University of Akron Yale University Press Dramatic Publishing Co. Dramatic Arts University of Alabama – York College of Pennsylvania Dramatists Play Service – Steinhardt Birmingham Drury University North Central College University of Arizona

2016 Teaching Theatre Advertisers 2016 Online Advertisers

Atlantic Acting School Grosh Backdrops & Drapery Rand Consulting and Design The American Academy of B. Lynn Goodwin Hollins University Roosevelt University Dramatic Arts Broadway Life: Student Group Interactive Educational Video, LLC Samuel French, Inc. Boston Conservatory Travel Luigi Jannuzzi Southern Oregon University Dramatists Play Service Broadway Motion Design/ Jukebox Musicals Stage Lighting Store Grosh Backdrops & Drapery Broadway Media Distribution Manhattan School of Music Stage Vet, LLC Music Theatre International CAP21 Musical Theatre Norcostco Teqniqal Systems, LLC Conservatory NYC Playbill North Central College TheatreWorld Backdrops Central Washington University Playscripts, Inc. Playbill University of Akron Costume & Theatre Inventory Samuel French, Inc. Plays, Scripts for Young People University of Mary Washington Resources Theatrefolk Playscripts, Inc. University of Northern Dramatic Publishing TRW PRESETT University/ Resident Theatre Assn. Eartec Company University of Mary Washington Emerson College Pro Musica Tours USITT – The United States Institute for Theatre Technology Figure 53 R&H Theatricals Wenger Corporation

2017 MEDIA KIT 9