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Media Kit Print Publications & Digital Opportunities Overview 2017 MEDIA KIT PRINT PUBLICATIONS & DIGITAL OPPORTUNITIES OVERVIEW ABOUT THE EDUCATIONAL THEATRE ASSOCIATION The Educational Theatre Association is a national nonprofit organizationwith approximately 100,000 student and professional members. EdTA’s mission is shaping lives through theatre education by: honoring student achievement in theatre and enriching their theatre education experience; supporting teachers by providing professional development, networking opportunities, resources, and recognition; and influencing public opinion that theatre education is essential and builds life skills. EdTA operates the International Thespian Society, an honorary organization that has inducted more than 2.2 million theatre students since its founding in 1929. ABOUT THE INTERNATIONAL THESPIAN SOCIETY The International Thespian Society is an honorary organization for high school and middle school theatre students located at more than 4,200 affiliated secondary schools across the U.S., Canada, and abroad. The mission of ITS is to honor student achievement in the theatre arts, and since its founding in 1929, more than 2.2 million students have been inducted as Thespians. High school inductees are known as “Thespians” and junior high/middle school inductees are known as “Junior Thespians.” 2017 MEDIA KIT 2 Teaching Theatre is edited for working educators, college students pursuing an educational theatre degree, and PUBLICATIONS teaching artists and provides advertisers with direct exposure to a niche market of highly involved consumers. TEACHING THEATRE READERSHIP Based on a survey conducted in 2014 by Readex Research: Dramatics is the only magazine that is edited exclusively for students and teachers of high school theatre, offering a high • Teaching Theatre is shared with others. quality editorial environment to advertisers who want to reach The average Teaching Theatre reader shares their these readers. copies with 1.4 other people, greatly expanding your exposure. DRAMATICS READERSHIP • Teaching Theatre is a reference source. 83% of readers have referred back to an issue Based on a survey conducted in 2014 by Readex Research: of Teaching Theatre in print or online in the past • Dramatics is shared with others. 12 months. The average Dramatics reader shares their • Teaching Theatre reaches your target audience. copies with 2.8 other people, greatly expanding The average Teaching Theatre reader has 17.5 years your exposure. experience in the classroom with 77% either working • Dramatics is a reference source. on or having attained a post-graduate degree. 62% of students and 87% of teachers have referred • Teaching Theatre readers make purchasing decisions. back to an issue of Dramatics in print or online in Almost all readers make the final purchasing the past 12 months. decision for items such as scripts and licensing, props, makeup, costumes, scenic elements and • Dramatics prompts readers to act. materials, special effects, and box office supplies. 82% of students and 94% of teachers have taken 70% of readers have some involvement and at least one action as a result of something read influence in the purchase of durable items such in Dramatics. as staging (ready-made platforms, risers), audio • Dramatics provides guidance. and lighting, theatre furnishings, seating, rigging, 73% of teachers use the magazine to advise and flooring. students about their college options. WHO RECEIVES DRAMATICS? WHO RECEIVES TEACHING THEATRE? 50,000 HIGH SCHOOL THEATRE STUDENTS 3,700 HIGH SCHOOL THEATRE TEACHERS 4,200 HIGH SCHOOL THEATRE TEACHERS 800 OTHER THEATRE EDUCATION PROFESSIONALS 2,200 LIBRARY AND INDIVIDUAL SUBSCRIBERS 500 MIDDLE SCHOOL THEATRE TEACHERS 1,200 OTHER THEATRE EDUCATION PROFESSIONALS 400 LIBRARY & INDIVIDUAL SUBSCRIBERS Average monthly circulation for each issue of Dramatics is Average circulation for each issue is 5,400 subscribers consisting 57,600 consisting of middle, secondary, and higher education of middle, secondary, and higher education theatre teachers, theatre teachers, school administrators, regional theatre school administrators, regional theatre outreach directors, outreach directors, teaching artists, college theatre and teaching artists, college theatre and education students, and education students, and state and national arts advocates. state and national arts advocates. DRAMATICS DIGITAL TEACHING THEATRE DIGITAL The digital edition of Dramatics extends your ad’s exposure to The digital edition of Teaching Theatre is a full-featured online an additional 60,000 potential readers. This is a full-featured replica of the print version and increases the number of online replica of our print edition. All existing subscribers plus all people who will view your ad. Complete online versions of currently active members of the International Thespian Society, Teaching Theatre are available to all EdTA professional members have access to the digital edition through EdTA’s website, on schooltheatre.org. schooltheatre.org. Visit schooltheatre.org/ReadTT to see a sample copy of Teaching Visit schooltheatre.org/ReadDramatics to see a sample copy of Theatre online. Dramatics online. 2017 MEDIA KIT 3 EDITORIAL CALENDAR Dramatics is published six times a year. Content includes practical articles on the creative and technical skills of theatre; interviews with working professionals that illuminate the process of becoming a theatre artist; information about higher education and training in theatre; and more. FEB ���7 MAR ���7 APR ���7 MULTIMEDIA CAREERS TECH THEATRE AND Performance onscreen Ways to have a life in the DESIGN and online theatre Production how-tos and why-tos Space: 12/16/2016 Space: 01/16/2017 Materials: 12/23/2016 Materials: 01/23/2017 Space: 02/20/2017 Materials: 02/27/2017 MAY ���7 OCT ���7 DEC ���7 MUSICAL THEATRE COLLEGE / FESTIVAL SUMMER THEATRE A celebration of the most ISSUE DIRECTORY American art form Tools for prospective under- Our annual guide to grads, plus coverage of our camps, classes, and Space: 03/20/2017 annual summer showcase apprenticeships Materials: 03/27/2017 Space: 08/18/2016 Space: 10/16/2016 Materials: 8/25/2016 Materials: 10/23/2016 Teaching Theatre is published four times a year. Content includes practical articles about acting, directing, writing, design, and technical theatre; explorations of new ideas and specific methods in teaching; information about graduate education and professional development; and more. SPRING ���7 SUMMER ���7 SEPT ���7 NOV ���7 BODIES IN MOVEMENT THEATRE INTEGRATION TECH THEATRE AND GRADUATE SCHOOL DESIGN DIRECTORY/ TRAVEL Keeping students engaged How theatre connects and safe, whether dancing and serves other curriculum How-tos for lighting and Our annual guide to or dueling subjects sound graduate programs, plus advice on planning Space: 02/24/2017 Space: 05/26/2017 Space: 07/17/2016 class trips Materials: 03/03/2017 Materials: 06/02/2017 Materials: 07/24/2016 Space: 9/20/2016 Materials: 9/27/2016 2017 MEDIA KIT 4 PRINT DEADLINE/RATES DRAMATICS 2017 CLOSE DATES RATES PER INSERTION ISSUE SPACE CLOSE MATERIALS DUE AD SIZE 1–3X 4–6X 7–9X February Dec 19 Dec 26 1/6 Page $665 $595 $450 March Jan 16 Jan 23 1/3 Page $1,030 $930 $705 April Feb 20 Feb 27 1/2 Page $1,290 $1,165 $900 May March 20 Mar 27 2/3 Page $1,540 $1,380 $1,050 Oct Aug 18 Aug 25 Full Page $1,900 $1,700 $1,275 Dec Oct 16 Oct 23 Cover/Page 1 $2,110 $1,910 $1,450 Spread $3,100 $2,805 $2,135 For color advertisements, add $200 per insertion (full or partial page). Color charges are not discounted. TEACHING THEATRE 2017 CLOSE DATES RATES PER INSERTION ISSUE SPACE CLOSE MATERIALS DUE AD SIZE 1–2X 3X 4–6X Spring Feb 24 March 3 1/6 Page $280 $240 $195 Summer May 26 June 2 1/3 Page $435 $390 $310 Sept July 17 July 24 1/2 Page $525 $465 $400 Nov Sept 20 Sept 27 2/3 Page $620 $550 $435 Full Page $790 $675 $540 Cover/Page 1 $895 $790 $620 Spread $1,310 $1,155 $935 For color advertisements, add $200 per insertion (full or partial page). Color charges are not discounted. EVENT THE INTERNATIONAL THESPIAN FESTIVAL PROGRAM PROGRAM is an 8.5 x 11, four-color journal that is the go-to resource during and after the event, as well as a souvenir for BOOKS many participants. It has detailed listings of participating schools and shows as well as every workshop and its presenter. 7,500 copies are printed. THE EDTA NATIONAL CONFERENCE PROGRAM is an 8.5 x 11, four-color journal that is the go-to resource during and after the event. It has detailed lists of every workshop and its presenter as well as material about the Conference’s theme issue. 1,000 copies are printed. EVENT PROGRAM CLOSE DATES RATES PER INSERTION ISSUE SPACE CLOSE MATERIALS DUE AD SIZE FESTIVAL CONFERENCE International May 1 May 15 Full page $900 $475 Thespian 2/3 page $800 $375 Festival Half page $675 $275 National Aug 4 Aug 17 For color advertisements, add $200 per insertion 15% discount for non-profits and educational institutions is available. Conference 2017 MEDIA KIT 5 DIGITAL DEADLINES/RATES SCHOOLTHEATRE.ORG WEBSITE SCHOOLTHEATRE.ORG is the comprehensive website for the membership of EdTA, and also provides information and resources for the larger theatre education community. It is the portal to microsites for segments of membership and for major events like the International Thespian Festival and National Conference. Digital editions of the association's publications are accessed through the site. It averages about 18,000 users and 163,000 page views per month. EDTA NEWS & NOTES The News & Notes e-newsletter is distributed to approximately 5,000 adult members of EdTA on the 5th E-NEWSLETTER and 20th every month. Since its inception in 2015, the open rate has been steadily growing and is now averaging over 22%. The click-through rate is currently at 2.25%. And, most recently, the opt-out rate is zero. The contents include a variety of updates about association and related programs that are directly relevant to members’ roles as theatre teachers, teaching artists, and leading industry professionals.
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