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2015 Q2 Daily Newspaper TRAC

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2015 Q2 Daily Newspaper TRAC Business of Providing Assurance Canadian Daily Newspaper Trend Report About Circulation (TRAC) Second Quarter Data – April Through June 2015 (Revised November 2015) ASSURANCE | BRAND | BUSINESS | COMPLIANCE | CONSUMER | DATABASE | E-MEDIA | EVENTS | INTERACTIVE | NEWSPAPER Make informed media buying decisions when considering Canadian daily newspapers. The Daily Newspaper Trend Report About Circulation (TRAC), published quarterly, reports average quarterly total circulation for all members with paid and non-paid daily newspapers, unless otherwise noted, including: Paid Daily Newspaper Non-Paid Daily Newspaper Total Circulation Total Circulation • Paid Circulation • Non-Paid Circulation • Sponsored/Free Circulation • Public Place Distribution • Circulation by Geographic Area (CMA/Non-CMA) • Box Distribution • Net Unique Individuals FDSA Accreditation Audited Web Data Social Media Connections CCAB accredits distribution centres across Canada in accordance with the six-step flyer accreditation process established by the Flyer Distribution Standards Association (FDSA). A complete list of FDSA-accredited distribution centres and products can be found at www.fdsa- canada.org. Daily newspapers that are FDSA-accredited are marked with a checkmark (a). Members’ circulation reports are available on the BPA Worldwide website. The Daily Newspaper TRAC is also available in Microsoft Excel® format on the BPA Worldwide website. CCAB Toronto Office Montréal Office Offices: 1 Concorde Gate 1 Holiday Avenue Suite 800 East Tower, Suite 501 Toronto, ON M3C 3N6 Pointe-Claire, QC H9R 5N3 T: 416.487.2418 T: 514.845.0003 F: 416.487.6405 Tim Peel Matt Pasquale Follow us on Twitter [email protected] [email protected] @ccabBPAWW Paid Daily Newspaper TRAC Second Quarter Data – April Through June 2015 Newspaper Website Social Media Circulation by Geographic Area Average Average Average Average Monthly Province Publishing FDSA Total Net Average Sponsored/ Average Average Unique Twitter Facebook Publication/Brand Company Market Accredited** Edition Circulation Recipients Paid Free CMA CTZ & RTZ Browsers Followers Likes NEWFOUNDLAND Weekday 4,371 4,371 4,066 305 4,193 Transcontinental Western Star, The Corner Brook Saturday 4,647 4,647 4,587 60 4,484 Media 162,376 Transcontinental Weekday 28,359 28,359 15,592 12,767 21,344 Telegram, The Atlantic Media St. John's Saturday 36,091 36,091 24,875 11,216 26,563 Group Inc. 420,699 PRINCE EDWARD ISLAND Transcontinental Weekday 13,688 13,688 13,353 335 12,953 Guardian, The Atlantic Media Charlottetown Saturday 15,784 15,784 15,744 40 14,908 Group Inc. 359,280 Weekday 5,106 5,106 5,042 64 3,027 Transcontinental Journal Pioneer Summerside Saturday 5,600 5,600 5,578 22 3,542 Media 104,460 NOVA SCOTIA Weekday 17,155 17,155 15,428 1,727 16,604 Transcontinental Cape Breton Post Cape Breton Saturday 16,231 16,231 16,052 179 15,641 Media 347,514 QUEBEC Weekday 221,852 221,852 175,589 46,263 141,500 Journal de Média QMI Inc. Montréal Saturday 233,484 233,484 191,812 41,672 147,082 Montréal, Le Sunday 220,332 220,332 178,898 41,434 138,737 Weekday 154,748 154,748 82,957 71,791 97,117 Journal de Média QMI Inc. Quebec City Saturday 161,128 161,128 90,339 70,789 101,332 Québec, Le Sunday 153,765 153,765 83,515 70,250 97,057 ONTARIO Sun Media, Weekday 6,370 6,370 6,192 178 6,371 a division of Intelligencer, The Belleville Saturday 6,405 6,405 6,224 181 6,405 Postmedia Network Inc. 175,277 Sun Media, Weekday 18,621 18,621 11,639 6,982 14,829 a division of Expositor, The Brantford Saturday 12,445 12,445 11,933 512 8,551 Postmedia Network Inc. 221,914 Sun Media, Weekday 5,078 5,078 4,922 156 5,079 Chatham a division of Chatham Saturday 5,114 5,114 4,980 134 5,115 Daily News, The Postmedia Network Inc. 148,432 Sun Media, Weekday 6,988 6,988 6,851 137 6,987 a division of Standard Freeholder Cornwall Saturday 7,063 7,063 6,926 137 7,062 Postmedia Network Inc. 101,971 Weekday 11,178 10,045 9,051 2,127 10,578 Metroland Media Guelph Mercury Guelph Saturday 11,129 10,585 9,565 1,564 10,430 Group Ltd. 13,519 2,883 Metroland Media Weekday 112,694 106,156 73,087 39,607 95,560 Hamilton Spectator, The Hamilton Group Ltd. Saturday 115,560 109,020 78,104 37,456 97,248 Sun Media, Weekday 15,923 15,923 14,635 1,288 13,294 Kingston a division of Kingston Saturday 17,274 17,274 16,056 1,218 14,122 Whig-Standard, The Postmedia Network Inc. 354,381 Paid Daily Newspaper TRAC Second Quarter Data – April Through June 2015 Newspaper Website Social Media Circulation by Geographic Area Average Average Average Average Monthly Province Publishing FDSA Total Net Average Sponsored/ Average Average Unique Twitter Facebook Publication/Brand Company Market Accredited** Edition Circulation Recipients Paid Free CMA CTZ & RTZ Browsers Followers Likes ONTARIO (continued) Sun Media, Weekday 59,303 59,303 46,189 13,114 46,026 a division of London Free Press, The London Saturday 63,029 63,029 50,185 12,844 48,660 Postmedia Network Inc. 1,030,541 Sun Media, Weekday 13,333 13,333 7,442 5,891 11,847 Niagara Falls a division of Niagara Falls Saturday 7,917 7,917 7,422 495 6,430 Review Postmedia Network Inc. 252,391 Sun Media, Weekday 7,526 7,526 7,245 281 7,527 a division of North Bay Nugget North Bay Saturday 7,870 7,870 7,516 354 7,867 Postmedia Network Inc. 166,675 Weekday 36,266 32,542 26,375 9,891 29,172 Sun Media, a division of Saturday 32,069 28,343 23,745 8,324 24,824 Ottawa Sun Ottawa Postmedia Sunday 33,661 29,935 25,700 7,961 25,748 Network Inc. 1,168,966 Sun Media, Weekday 16,800 16,800 8,911 7,889 13,690 Peterborough a division of Peterborough Saturday 9,895 9,895 9,155 740 6,708 Examiner, The Postmedia Network Inc. 273,979 Sun Media, Weekday 24,260 24,260 11,845 12,415 22,077 a division of Standard, The St. Catharines Saturday 13,534 13,534 12,741 793 11,126 Postmedia Network Inc. 357,575 Sun Media, Weekday 8,390 8,390 8,100 290 8,391 a division of Observer, The Sarnia Saturday 9,136 9,136 8,848 288 9,135 Postmedia Network Inc. 202,484 Sun Media, Weekday 7,570 7,570 7,289 281 7,571 a division of Sault Star, The Sault Ste. Marie Saturday 8,608 8,608 7,894 714 8,607 Postmedia Network Inc. 116,622 Sun Media, Weekday 8,390 8,390 8,199 191 8,390 a division of Sudbury Star, The Sudbury Saturday 9,010 9,010 8,819 191 9,011 Postmedia Network Inc. 351,918 Weekday 276,995 276,665 175,411 101,584 219,398 Toronto Star Toronto Star Toronto Saturday 365,841 365,509 278,961 86,880 261,065 Newspaper Ltd. Sunday 232,031 231,691 192,589 39,442 158,277 Sun Media, Weekday 117,688 109,320 88,857 28,831 91,834 a division of Toronto Sun Toronto Saturday 108,958 100,590 81,441 27,517 85,025 Postmedia Network Inc. Sunday 149,336 140,967 96,961 52,375 113,295 Weekday 54,937 47,692 44,466 10,471 47,206 Waterloo Region Metroland Media Waterloo Saturday 54,215 50,730 46,372 7,843 45,604 Record Group Ltd. 40,916 9,837 Sun Media, Weekday 10,422 10,422 6,860 3,562 7,586 a division of Tribune, The Welland Saturday 7,360 7,360 6,973 387 4,466 Postmedia Network Inc. 219,959 MANITOBA Sun Media, Weekday 51,517 49,928 14,274 37,243 47,904 a division of Winnipeg Sun Winnipeg Saturday 42,970 41,381 15,460 27,510 39,217 Postmedia Network Inc. Sunday 44,529 42,950 16,896 27,633 41,032 Paid Daily Newspaper TRAC Second Quarter Data – April Through June 2015 Newspaper Website Social Media Circulation by Geographic Area Average Average Average Average Monthly Province Publishing FDSA Total Net Average Sponsored/ Average Average Unique Twitter Facebook Publication/Brand Company Market Accredited** Edition Circulation Recipients Paid Free CMA CTZ & RTZ Browsers Followers Likes ALBERTA Sun Media, Weekday 42,242 38,346 24,081 18,161 36,124 a division of Calgary Sun Calgary Saturday 43,012 39,117 27,216 15,796 37,329 Postmedia Network Inc. Sunday 51,766 47,870 36,824 14,942 45,241 Sun Media, Weekday 36,729 33,310 27,213 9,516 28,835 a division of Edmonton Sun Edmonton Saturday 35,787 32,370 28,344 7,443 28,263 Postmedia Network Inc. Sunday 45,808 42,390 37,725 8,083 37,770 BRITISH COLUMBIA Continental Weekday 9,996 9,996 8,013 1,983 9,472 Daily Courier, The Newspapers Kelowna Saturday 10,014 10,014 8,154 1,860 9,417 Canada Ltd. Sunday 9,736 9,736 7,881 1,855 9,208 Continental Weekday 5,275 5,275 5,096 179 5,250 Penticton Herald Newspapers Penticton Saturday 5,295 5,295 5,104 191 5,208 Canada Ltd. Sunday 5,041 5,041 4,845 196 5,017 ** FDSA Accreditation status reported as of August 17, 2015. Non-Paid Daily Newspaper TRAC Second Quarter Data – April Through June 2015 Average Province Average Public Place Average Publication/Brand Publishing Company Market Edition Total Circulation Distribution Box Distribution NOVA SCOTIA Weekly 47,922 30,999 16,923 Metro Metro Halifax Friday/Weekend 49,838 31,633 18,205 ONTARIO Weekly 48,633 26,312 22,321 Metro Metro Ottawa Friday/Weekend 50,560 26,780 23,780 Sun Media, a division of Weekly 191,800 3,063 188,737 24 Hours Toronto Postmedia Network Inc.
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