July 1, 2016 – June 30, 2017)
SUNY Buffalo State Annual Report ADMINISTRATIVE DEPARTMENTS (July 1, 2016 – June 30, 2017) Department/Unit Name: College Relations/Marketing and Communications Submitted by: Timothy J. Walsh, Associate Vice President for College Relations Date: August 8, 2017 – (Updated: August 16, 2017) ADDENDUM TO COLLEGE RELATIONS ANNUAL REPORT 2016-17 1. 2016-17 Advertising/Marketing Activities (Paid) 2. 2016-17 Admissions Budgeted Publications Produced by College Relations 3. 2016–17 Alumni Affairs Budgeted Publications Produced by College Relations 4. 2016-17 Video Messaging Overview 5. 2016-17 Print Publications 6. 2016-17 Public/Media Relations Placements/Hits (See Following Pages) 1 ADDENDUM: 1). 2016–2017 ADVERTISING/MARKETING ACTIVITIES (PAID) Marketing/Advertising Channels 2016-17 2015-16 2014-15 2013-14 Funded and Produced through College Relations National College Search Sites $38,665 $62,234 $56,912 $35,737 Social Media Paid and SEM $29,146 $18,241 $27,815 $15,422 Television $26,520 $26,825 $22,114 $28,731 Radio $45,205 $63,370 $44,766 $31,785 Outdoor Billboard $29,806 $0 $12,645 $61,523 Newspaper $14,215 $32,576 $21,598 $41,903 Freelance Support $0 $0 $4,155 $11,787 Merit/Student Hometown PR $9,996 $9,995 $9,995 $3,445 eBlasts (newsletters, emails) $0 $0 $0 $0 Web presence www.buffalostate.edu $0 $0 $0 $0 Annual Report (Digital) $0 $0 $0 $0 TOTAL Marketing Expenses (College Relations Budget): $193,553 $213,241 $200,000 $230,333 Funding Assistance from other Departments: Admissions $0 $0 $0 $2,500 Continuing Professional Studies $0 $0 $0 $2,500 Graduate School $7,000 $0 $0 $1,000 Alumni Affairs $0 $0 $0 $4,200 Web Administration $0 $12,000 $12,000 $11,498 Institutional Advancement $0 $0 $0 $25,520* TOTAL Assistance Budget Transfers: $7,000 $12,000 $12,000 $47,218 * represents personnel funding for a temporary web staff member for new website migration needs.
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