DRAFT October 2019

Contents

1. The district ...... 3 1.1 At a glance ...... 4 2. People - Happy, healthy, active and supported ...... 5 2.1 Population ...... 6 2.2 Population change ...... 7 2.3 Ward populations ...... 8 2.4 Life expectancy ...... 9 2.5 Obesity ...... 10 2.6 Other health issues and fast food outlets ...... 11 2.7 Older people and sport and physical activity ...... 12 2.8 Personal wellbeing ...... 13 2.9 Poverty ...... 14 2.10 Deprivation ...... 15 2.11 Mosaic profile ...... 17 3. Place - Green, clean and safe with quality, affordable homes ...... 19 3.1 Satisfaction and quality of life ...... 20 3.2 Energy consumption ...... 21 3.3 Renewable electricity and carbon emissions……………………………………………………………….22 3.4 Waste ...... 23 3.5 Crime and community safety ...... 24 3.6 House prices ...... 26 3.7 Affordable housing and Sports facilities…………………………………………………………………….28 4. Prosperity - Vibrant communities with quality jobs and skills ...... 29 4.1 Businesses and jobs ...... 30 4.2 Active enterprises an UK Competitiveness Index ...... 31 4.3 Employment and out of work benefits ...... 32 4.4 Earnings ...... 33 4.5 Social mobility and travel times ...... 34 4.6 Tourism…………………………………………………………………………………………………………35

The district

Population

The mid-2018 estimated population of the district is 127,340. The gender split is 49% male and 51% female. Almost a quarter of the population are aged 65 or over compared with 22.5% in the county and 18.2% in England.

Mid-2018 population estimate Age breakdown

Wychavon 17.1% 8.2% 20.6% 29.3% 13.7% 7.7%

Worcs 17.8% 9.3% 22.9% 27.6% 12.4% 7.1%

England 19.2% 10.7% 26.3% 25.6% 9.9% 5.8%

0% 20% 40% 60% 80% 100% 0 to 15 16 to 24 25 to 44 45 to 64 65 to 74 75 to 84 85+ The population is projected to increase by 7.5% by 2028 to 134,600 and by 12.4% to over 140,700 by 2038. The proportion of people aged 65+ is projected to increase to almost a third of the population by 2038.

Population projections by five year age category 2018 - 2038

12 2018 2028 2038 10

4 Population(000's)

0-4 5-9

90+

10-14 15-19 20-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65-69 70-74 75-79 80-84 85-89 Age category

ONS population estimates (Analysis of population estimates tool) 6

Population change

The overall population of the district has increased in each of the last of the last five years although the natural change has seen decreases in the last two. In 2017, internal migration fell slightly from the previous year but was higher than the three years prior to that. Levels of international migration have fallen in each of the last two years. Yearly change in population estimates

2,500

2,000

1,500

1,000

500

0 2013 2014 2015 2016 2017 -500 International migration Internal migration Natural change Overall population change

ONS population estimates (Analysis of population estimates tool)

Just 2.1% of the district’s residents are from a Black and Ethnic Minority (BME) background. 91% of residents were born in England and a further 3.4% in the rest of the UK. The next largest proportion (2.9%) were born in other EU countries. Ethnicity of Wychavon residents

0.5% 0.4%

3.1% White British 93.9% Other 6.1%

0.8% 1.0%

White; British White; Irish White; Gypsy or Irish Traveller White; Other White Mixed/Multiple ethnic groups Asian/Asian British Black/African/Caribbean/Black British Other Ethnic Group

Census 2011 (Table KS201EW)

Ward populations

Population changes at ward level between the 2001 census and 2017 estimates are shown below. The ageing population is evident, with almost all wards seeing a considerable increase in the proportion of those aged 65+. Only the Bengeworth and Great Hampton wards had notable growth across all the age catego- ries. There are three areas: Droitwich Central, The Littletons and Elmley Castle and Somerville which have had a small overall reduction in their population during the 17 year period. The population of the district is split across 32 wards and the population of these wards varies from almost 10,000 people per square mile in Droitwich South West to 132 in Upton Snodsbury.

% growth % growth % growth % growth 2017 Area in People per 2001 - 2017 All ages Under 16 16-64 65+ population sq. miles sq. mile Badsey 16.5% -9.6% 10.7% 65.3% 3,096 2.9 1068 Bengeworth 63.1% 81.1% 63.5% 40.3% 7,661 1.2 6384 Bowbrook 22.3% 10.4% 6.6% 111.9% 2,870 13.5 213 Bredon 9.4% -3.2% -2.4% 62.3% 2,666 5.7 468 Bretforton and Offenham 20.3% 15.0% 11.0% 59.6% 2,966 4.6 645 Broadway and Wickhamford 4.6% -13.7% -5.1% 30.7% 4,662 11.6 402 Dodderhill 35.1% 57.0% 27.7% 41.4% 2,835 9 315 Drakes Broughton 4.5% -14.3% -9.6% 98.8% 2,519 10.9 231 Droitwich Central -4.2% -17.6% -9.3% 29.0% 2,570 0.3 8567 Droitwich East 9.1% -1.8% -1.7% 49.0% 5,561 0.9 6179 Droitwich South East 11.0% -15.2% -2.0% 180.9% 5,400 0.7 7714 Droitwich South West 0.1% -6.7% -9.5% 34.5% 4,985 0.5 9970 Droitwich West 2.1% -3.1% -6.6% 65.0% 5,364 0.9 5960 Eckington 4.7% -18.4% -9.3% 76.5% 2,673 13.2 203 Elmley Castle and Somerville -0.6% -17.8% -10.5% 50.1% 2,457 13.8 178 Evesham North 8.5% -2.2% 6.7% 25.9% 5,293 1.3 4072 Evesham South 8.3% -15.7% 6.1% 52.3% 5,417 1 5417 Fladbury 4.9% -14.8% -7.1% 52.7% 2,783 11.4 244 Great Hampton 26.8% 42.5% 17.5% 40.9% 3,168 1.9 1667 Hartlebury 15.2% 14.0% -1.8% 90.1% 2,936 7.1 414 Harvington and Norton 3.2% -2.5% -6.9% 42.8% 2,704 6.2 436 Honeybourne and Pebworth 12.9% -15.0% 7.2% 92.4% 2,758 10.8 255 Inkberrow 7.1% -6.0% -7.7% 72.5% 5,685 36.4 156 Little Hampton 8.4% -5.8% 8.1% 40.5% 5,665 0.8 7081 Lovett and North Claines 13.0% 11.9% 0.5% 56.3% 5,641 19.5 289 Norton and Whittington 26.5% 28.6% 20.6% 59.0% 3,647 4.5 810 Ombersley 12.5% -3.2% 3.4% 56.8% 2,451 12.3 199 Pershore 5.6% 0.2% -7.5% 45.7% 7,716 4.4 1754 Pinvin 5.6% -19.7% -3.4% 59.4% 3,001 9.7 309 South Bredon Hill 4.9% 2.4% -8.6% 43.4% 2,419 12.3 197 The Littletons -3.4% -26.8% -9.3% 57.7% 3,111 6.3 494 Upton Snodsbury 4.8% -11.5% -6.7% 58.2% 2,698 20.5 132 WYCHAVON 11.0% -0.1% 2.1% 55.0% 125,378 256 490

ONS - Ward level mid-year population estimates 8

Life expectancy

Life expectancy at birth for Wychavon residents is 81 years for males and 85.4 years for females. These are the highest of the Worcestershire districts and higher than the county and national averages. Life expectancies in Wychavon are consistently around 1.5 years higher than England average for males and around two years longer for females.

Life expectancy at birth (male) Life expectancy at birth (female) 2015-17 2015-17

82 82

81 81

80 Worcs 80 Worcs England England

79 79

Age in years in Age Age in years in Age 78 78

77 77

Hills

Malvern

Redditch

Worcester

Wychavon

Bromsgrove

Wyre Forest Wyre Wyre Forest Wyre

Although the life expectancy figures for Wychavon are high, the gap in life expectancy for people in the most deprived wards compared with those in the least deprived wards is 7.5 years for males and 6.7 years for females.

Inequality in life expectancy Difference between most and least deprived areas

9 8.5 8 7.8 8 7.5 7.6 7 7.1 7.1 6.5 6.5 6

5 5.1 Male 4 Female 3

2 2011-13 2012-14 2013-15 2014-16 2015-17

Public health profiles 9

Obesity Adult

At 65.3% the estimated proportion of adults who are overweight or obese in Wychavon is higher than the county (62%) and the England (61.3%) averages.

Percentage of adults (aged 18+) classified as overweight or obese 2016/17

68% 66% 64% 62% Worcs England 60% 58% 56% 54%

52%

Redditch Worcester

Wychavon Public health profiles

Bromsgrove

Wyre Forest Malvern Hills (Sport England—Active lives survey) Child

22.7% of children in reception year are classified as overweight or obese , which now in line with the county (22.4%), regional (23.4%) and national (22.4%) averages. This is considered similar to the national average for the first time in five years.

When children reach year six in Wychavon, the chance of them being overweight moves below that of the wider areas. The coloured dots in the charts below represent a comparison with England where red is worse, amber similar and green and figures for this measure have remained similar for a number of years. Reception year: Prevalence of Year 6: Prevalence of overweight overweight (including obese) (including obese) 2017/18 2017/18 30 40

35 25

20 25

15 20 2012/13 2013/14 2014/15 2015/16 2016/17 2017/18 2012/13 2013/14 2014/15 2015/16 2016/17 2017/18 Wychavon Worcs Wychavon Worcs West Mids England West Mids England

Public health profiles (National Child Measurement Programme) 10

Other health issues

The following areas are highlighted in the public health profile for Wychavon as being worse than the national average.

The number of people killed or seriously injured on the districts roads has risen to 47.5 per 100,000 people which has remained above the county, regional and national averages and is now classified as worse.

The number of people aged over 65 admitted to hospital for alcohol related conditions is higher than the county and national average but remains below the regional average at 1,159 per 100,000 admissions.

Number of people killed or seriously Admission episodes for alcohol injured on roads per 100,000 population related conditions (Narrow) Over 65s

50 1400 45 1200 40 35 1000

30 800 25

20 600

per per 1,000 per 100,000 15 400 10 200 5 0 0 2010-12 2011-13 2012-14 2013-15 2014-16 2012/13 2013/14 2014/15 2015/16 2016/17 Wychavon Worcs Wychavon Worcs West Mids England West Mids England

Dementia diagnosis

70 Levels of dementia diagnosis have remained 65 significantly below the county and national 60 levels for the second consecutive year. The 55 2018 figure of 51% is the lowest of all the

% 50 West Midlands authorities and refers to the 45 percentage of people aged 65+ who have 40 been diagnosed with dementia from all those estimated to have dementia given the 35 characteristics of the population. 30 2017 2018 Wychavon Worcs Public health profiles West Mids England

Fast food outlets

There are 75 fast food outlets in the district which is a rate of 60.9 per 100,000 people. This is the lowest in Worcestershire and the 40th lowest rate out of 325 local authority areas.

Gov.uk - Fast food outlets—density by local authority 11

Older people

Projecting Older People Population Information (POPPI) provide projected numbers of older people by age category likely to be impacted by a variety of health conditions and the charts below show projections from 2017 to 2035. Levels of dementia sufferers are set to more than double overall and there is expected to be more than 5000 more people in the district aged 65+ who will be living alone and 4000 more who are predicted to have fallen at least once in the last twelve months. Limiting long term illness Living alone 25000 18000 65+ limited a lot 75+ 16000 65+ limited a little 20000 14000 65-74 12000 15000 9555 10000 11202 8000 6615 10000 6008 6000 4000 5000 10828 2000 4180 5010 7386 0 0 2017 2020 2025 2030 2035 2017 2020 2025 2030 2035 Falls Dementia 14000 4000 85+ 80-84 75-79 90+ 85+ 12000 3500 80-84 75-79 70-74 65-69 3000 70-74 65-69 1035 10000 3784 2500 8000 1763 2117 2000 1045 6000 477 1303 1500 1802 500 4000 1250 768 2290 1000 1907 473 2000 500 315 454 1763 2101 222 266 0 0 POPPI 2017 2020 2025 2030 2035 2017 2020 2025 2030 2035 Sport and physical activity In Wychavon, 24.7% of people aged 16+ were classed as inactive in 2017/18 which meant that they did less than 30 minutes of activity with moderate intensity per week. This was a decrease from 28.5% in 2016/17 and is now broadly in line with the Worcestershire average.

Percentage of physically inactive adults 2017/18 30%

England 25% Worcs

20%

15%

Hills Sport England active lives

Malvern

Redditch Worcester

Wychavon 12

Bromsgrove Wyre Forest Wyre

Personal wellbeing The annual population survey assesses people’s personal wellbeing by looking at four areas: life satisfaction, happiness, anxiety and whether the things in a person’s life are worthwhile. These are rated on a scale from 0 to 10 where 0 is not at all and 10 is completely.

The charts below are for the 2017/18 data and show that Wychavon residents are some of the most satisfied, happiest and least anxious in Worcestershire. Life satisfaction Worthwhile 8.2 8.2

8.0 8.0 Worcs Worcs 7.8 7.8 England 7.6 England 7.6 7.4 7.4 7.2 7.2

7.0 7.0

Redditch

Worcester

Wychavon

Bromsgrove

Wyre Forest

Malvern Malvern Hills Malvern Hills

Happiness Anxiety 8.0 3.5

7.8 3.0 England Worcs Worcs 7.6 2.5 England 7.4 2.0

7.2 1.5

7.0 1.0

Redditch

Worcester

Wychavon

Bromsgrove

Wyre Wyre Forest

Wyre Forest

Malvern Hills Malvern Hills

Personal wellbeing in Wychavon 8.4 2.7 Although there has been a 8.2 2.6 Life satisfaction slight decline in the most 8.0 2.5 recent figures, all of the 7.8 measures improved 2.4

7.6 Worthwhile between 2011/12 and where where '10' is

2.3 - 7.4 2015/16. 2.2 7.2

completely completely anxious Happiness Anxiety Anxiety

Where 10 is completely Where is 10 completely 7.0 2.1 Personal Wellbeing satisfied/worthwhile/happy 6.8 2.0 2017/18 local authority update

Anxiety

2012/13 2013/14 2014/15 2015/16 2016/17 2017/18 13

Poverty Child poverty The Campaign to End Child Poverty estimates Children in poverty that 30% of children are living in poverty in the 30% UK, this is one of the highest rates in the Before housing costs After housing costs industrialised world. They estimate child 25% poverty both before housing costs and after 20% housing costs. 15% In Wychavon, child poverty after housing 10% costs affected around 19% of children in 2017. 5% This is the second lowest of the districts in Worcestershire but has risen from 17% in 0%

2013.

Redditch Worcester

endchildpoverty.org.uk — poverty in your area Wychavon

Bromsgrove

Wyre Forest Malvern Malvern Hills Fuel poverty Fuel poverty in England is currently monitored using the Low Income High Cost Indicator (LIHC). Under the LIHC definition, a household is considered to be fuel poor if:

 They have required fuel costs that are above average (the national median level)  Were they to spend that amount, they would be left with a residual income below the official poverty line.

In 2017, 4,940 households (9.5%) in Wychavon were fuel poor; this has fallen from 12.7% in 2015. This is below the Worcestershire (10.2%) and national (10.9%) averages. Fuel poverty at local level uses lower super output areas (LSOAs) which are small areas covering around 1,500 residents on average.

The LSOAs with the highest proportion of fuel poor households in Wychavon are located are in South Bredon Hill (14.7%), Inkberrow, Upton Snodsbury, Droitwich West, Harvington and Norton and Evesham North ( all between 12.5 and 12.9%).

Fuel poverty in Worcestershire 14 12 Worcs England 10 8 6 4 2

Redditch

Worcester

Wychavon

Bromsgrove

Wyre Forest Wyre Malvern Hills Malvern

Gov.uk Sub-regional fuel poverty data 2019

Deprivation

The Index of Multiple Deprivation (IMD) is based upon seven domains of deprivation: income, employment, health and disability, education skills and training, barriers to housing and services, living environment and crime. These are weighted and combined to create the IMD. Wychavon’s current ranking in the IMD is 191 out of 326 where 326 is the least deprived local authority area and this compares to 226 in 2010. Each of the seven domains is plotted below to see how deprived they are and how they have each changed since 2010, the closer to the edge of the chart, the more deprived the domain is.

Indices of Multiple Deprivation 2015 Wychavon domain ranks*

Income

Living Employment environment

Barriers to Education housing and…

2015 rank Crime Health *326 is the lowest possible 2010 rank level of deprivation

The barriers to housing and services domain is ranked as much more deprived than the other domains and this looks at:

Geographical barriers – Road distances to post office, primary school, general store and GP surgery. Wider barriers – Households overcrowding, homelessness and housing affordability The chart below shows that of the 78 small areas in Wychavon, 48 are in the most deprived 30% for barriers to housing and services compared with five small areas in the most deprived 30% overall. A small area has, on average, around 1,500 residents. Deprivation by small area

Overall

Barriers to housing and services

0% 20% 40% 60% 80% 100%

Most deprived Least deprived

One small area is in the most deprived 10% of all areas across England, this is located in Droitwich West. There are also three areas within the most deprived 20% nationally; these are in Evesham North, Harvington and Norton and a further area of Droitwich West.

Of the 78 small areas in Wychavon, 67 are now ranked as more deprived than they were in 2010. The 2015 IMD is the first time that areas in Wychavon have been ranked in the most 20% deprived nationally.

English Indices of Multiple Deprivation 2015 15

Deprivation The map below shows the overall deprivation decile that each small area falls into, with red being the most deprived decile.

Most deprived Least deprived

English Indices of Multiple Deprivation 2015 16

MOSAIC

MOSAIC is Experian’s cross-channel consumer classification designed to help understand the demographics, lifestyles, preferences and behaviours of the UK adult population in detail. It classifies all consumers in the UK by allocating them to one of 15 groups and 66 types. 72% of the information used to build Mosaic Public Sector is sourced from a combination of data that includes the consumer view database, which provides consumer demographic information for the UK’s adults and households. The remainder is sourced from the 2011 Census.

Over 50% of Wychavon households fall into just three groups: A, G and B. The proportion of each group and the key features of these top three are shown in the table below.

Proportion of household groups in Wychavon

Group Number of Group description % code households

A Country Living 14,621 26.77 G Rural Reality 8,680 15.89 B Prestige Positions 5,251 9.61 H Aspiring Homemakers 4,631 8.48 D Domestic Success 3,931 7.2 F Senior Security 3,295 6.03 N Vintage Value 2,963 5.42 E Suburban Stability 2,744 5.02 K Modest Traditions 2,579 4.72 L Transient Renters 2,401 4.4 M Family Basics 2,041 3.74 J Rental Hubs 1,042 1.91 O Municipal Challenge 424 0.78 I Urban Cohesion 22 0.04 TOTAL 54,625 100

Key features of the top three groups in Wychavon

MOSAIC A: Country Living G: Rural Reality B: Prestige Positions group

Rural locations Rural locations High value detached homes Well-off homeowners Village and outlying houses Married couples Key Attractive detached homes Agricultural employment Managerial and senior positions features Higher self-employment Most are homeowners Supporting older children High car ownership Affordable value homes High assets and investments High use of internet Slow internet speeds Online shopping and banking Prefer not to be contacted Prefer not to be contacted Email Channel Post Email Post preference Email Post Prefer not to be contacted

MOSAIC

Within each group description there are four to six household types. For example, within the Country Living (Group A) there is Rural Vogue (A01), Scattered Homesteads (A02), Wealthy Landowners (A03), and Village Retirement (A04). The types within each group have a further more defined description, which provides key features and preferences. The top six types within

Wychavon are detailed below:

Channel Mosaic type Households Key features preference A03: Wealthy Landowners High value large detached homes 1. Prefer no contact Rural locations 2. Post Own several cars 3. Email 6,801 12.5% Most likely to own a horse 4. Landline Mature married couples 5. SMS Own both PCs and laptops 6. Mobile call

A04: Village retirement Retired couples and singles 1. Post

Larger village location 2. Prefer no contact

Likely to be self sufficient 3. Email 6,294 11.5% Enjoy UK holidays 4. Landline Most likely to play cricket and golf 5. SMS Often prefer post for communication 6. Mobile call

G29: Satellite Settlers Mature households 1. Email

Larger villages 2. Prefer no contact

Close to transport links 3. SMS 4,734 8.7% Own pleasant homes 4. Post Online groceries 5. Mobile call Try to reduce water used at home 6. Landline G28: Local Focus Rural families 1. Landline

Rent or own affordable homes 2. Email Skilled trades 3. Post 2,163 4.0% Long distance from towns and cities 4. Prefer no contact Shop locally 5. Mobile call Online gaming 5. SMS F24: Bungalow Haven Elderly couples and singles 1. Post

Own their property outright 2. Landline Neighbourhoods of elderly people 2. Prefer no contact 2,099 3.8% May research online 4. Email Like buying in store 5. Mobile call Pre-pay mobiles, low spend 6. SMS

D16: Mid-career Convention Married couples with children 1. Email

Traditional suburbs 2. Prefer no contact Professional jobs 3. SMS 1,961 3.8% Likely to have life cover 4. Post High proportion with mortgage 5. Mobile call Online grocery shopping 6. Landline 18

Satisfaction Every year since 2009 Wychavon residents have been invited to complete an annual survey to enable the council to gather their views and opinions. In the 2018 survey, satisfaction with the local area remained high at 84% and was the second highest of the Worcestershire districts.

Satisfaction with the local area as a place to live

Wychavon

Bromsgrove

Malvern Hills

Redditch

Worcester City

Wyre Forest

0% 20% 40% 60% 80% 100% Very satisfied Fairly satisfied Neither satisfied nor dissatisfied Fairly dissatisfied Very dissatisfied Respondents are asked to choose the things that they feel most need improving in the district and the chart below shows that traffic congestion has become an increasing area for concern over the last few years, climbing from sixth most in need of improving to the most important. Health services have also risen notably in people’s priorities, climbing from ninth most in need of improvement in 2013 to third in 2018.

Top five things that need improving

0 The level of 1 traffic congestion 2 Road and pavement repairs 3 Health services 4 Public transport 5 Activities for teenagers 6 7

Most needs improving needs Most 8 9 10 Nov May May May Jun Jun Worcestershire 2013 2014 2015 2016 2017 2018 Viewpoint Quality of life The district is one of the top 20 places to live in the UK, according to the Halifax Quality of Life Survey 2018 and the top in the West Midlands. The survey ranks key local indicators covering: the labour market, the housing market, the environment, education, health, and personal wellbeing. Halifax also produce a rural areas quality of life survey where Wychavon ranks third nationally and a children's quality of life survey where Wychavon ranks the 17th best place to bring up children nationally.

Halifax Quality of Life Surveys - Overall, Rural, Childrens 20

Energy consumption

2017 was the first year since 2012 that domestic levels energy consumption have fallen in Wychavon with a slight rise from 17,177 kWh in 2016 to 17,333 kWh. Gas accounts for 74.8% of the total. Domestic consumption levels are the second highest in Worcestershire for electricity and the third highest for gas.

Average domestic energy Domestic energy consumption (kWh) consumption 2017

5000 15000 Bromsgrove 4900 Electricity 14500 4800 Gas Malvern Hills 14000 4700 Redditch 4600 13500 Electricity Worcester 4500 13000 Gas 4400 Wychavon 12500

4300 Gas(kWh meter) per Wyre Forest Electricity Electricity (kWh) per meter 4200 12000 0 5000 10000 15000 20000 4100 11500 20102011201220132014201520162017 Average consumption per meter (kWh)

Figures for non-domestic energy consumption are the same for 2017 as for 2016 after previous falls and the average consumption per meter was 1,203 mWh. Consumption in Wychavon is considerably greater than in the rest of Worcestershire with gas levels around three or four times higher than the other districts.

Average non-domestic energy Non-domestic energy consumption (kWh) consumption 2017

86 1250 Bromsgrove 84 Electricity 1200 82 Malvern Hills 80 Gas 78 1150 Redditch 76 1100 Worcester 74 72 1050 Wychavon 70 Electricity 68 1000 Gas(mWh) per meter) Wyre Forest

Electricity Electricity (mWh)meter per Gas 66 0 500 1000 1500 64 950 20102011201220132014201520162017 Average consumption per meter (kWh)

Gov.uk Sub-national electricity and gas consumption statistics: analysis tool

Renewable electricity

In 2017 over 150,000 MWh of renewable energy were generated in Wychavon with over 66,000 MWh coming from photovoltaics and for the first time municipal solid waste generating over 45,000 MWh. The total generated has more than doubled since 2015.

Renewable energy generation

2014

2015

2016

2017

- 50,000 100,000 150,000 200,000 Photovoltaics Landfill Gas Municipal solid waste Other

Carbon emissions

In 2017, 8.2 tonnes of carbon dioxide (CO2) were emitted per person in Wychavon. This is a 30% reduction compared to 2007. However, this is the highest proportion across the county, and is higher than the Worcestershire and England averages. This can be attributed to a number of factors. Homes in rural areas are often harder to heat and keep warm than those in more densely populated urban areas. The district also has substantially more through traffic than most neighbouring districts and the district has the largest number of industrial and commercial businesses in the county.

Carbon emissions Tonnes of CO2 per person (2017)

9 8 7 6 4.3 5 4 2.8 1.9 3 1.6 1.5 2 1.5 1 2.3 1.4 1.8 0 Wychavon Worcestershire England Industry and Commercial Domestic Transport

Gov.uk Renewable electricity by Local Authority

Waste Other district figures? Recycling

Just under 44% of household waste collected in 2017/18 was sent for recycling/composting/ reuse which was the second highest of the Worcestershire districts and above the England average. This percentage has remained very similar for each of the last three years in Wychavon, during the same period, the West Midlands has seen a notable decline.

Proportion of household waste Household waste recycled recycled 2017/18 2012/13 - 2017/18

50 46% 45 England 45% 40 West Wychavon 35 Midlands 44% 30 43%

% 25 20 42% West Midlands 15 41% 10 5 40% England 0 39%

38%

Redditch

Worcester

Wychavon

Bromsgrove

Wyre Forest Malvern Malvern Hills

Gov.uk Local authority collected waste Fly tipping There were 614 reported fly tipping incidents in the district during 2017/18, a return to the levels of previous years after a sharp rise in 2016/17. Incidents on the highway are at their lowest level of the last five years but those on footpaths/bridleways, council land and ‘other’ remain higher than in previous years.

Fly tipping incidents

900 Other 800

700 Private / Residential 600 Incidents 500 Council Land 400 Incidents 300 Footpath / Bridleway 200 Incidents 100 Highway 0 2013-14 2014-15 2015-16 2016-17 2017-18

Gov.uk Fly tipping incidents and actions

Crime There were 7,534 crimes in Wychavon during 2018 which equates to 60.1 per 1,000 residents. There has been an overall rise in crime from 7,046 in 2017. Crime types that have increased during this time include burglary, shoplifting and violence and sexual offences. The ward with most crimes per 1,00 residents was Bengeworth 320.4 and the ward with the least was Bredon 19.4. There were 3,449 anti-social behaviour (ASB) incidents in Wychavon during 2018 which equates to 27.5 per 1,000 residents. Across the 32 wards this varies from 79.4 (Evesham North) to 8.6 (Bredon). 2017 2018 Change Anti-social behaviour 3480 3449 -31 Bicycle theft 91 74 -17 Burglary 787 977 190 Criminal damage and arson 866 900 34 Drugs 154 140 -14 Other crime 145 103 -42 Other theft 815 894 79 Possession of weapons 35 70 35 Public order 335 291 -44 Robbery 29 50 21 Shoplifting 539 713 174 Theft from the person 57 77 20 Vehicle crime 681 592 -89 Violence and sexual offences 2512 2653 141 Crimes only 7046 7534 488 Grand Total 10526 10983 457 Community safety We ask respondents to the annual residents’ survey about how safe they feel in their area during the day has remained above 90% for the last six years. However the proportion that those that feel very safe has seen a decline from 70% in 2015 to 59% in 2018.

Feeling safe when outside in your local area during the day 100% 90% Very unsafe 24 80% 27 26 26 32 32 70% Fairly unsafe 60%

50% Neither safe nor unsafe 40% 67 67 70 67 30% 63 59 Fairly safe 20% 10% Very safe 0% 2013 2014 2015 2016 2017 2018

Community safety

We also ask respondents how safe they feel in their area after dark. The proportion of Wychavon residents that feel either very safe or fairly safe has fallen in each of the last five years to 72% in 2018 from a high of 79% in 2014.

Feeling safe when outside in your local area after dark

100% 90% Very unsafe 80% 70% Fairly unsafe 60%

50% Neither safe nor unsafe 40% 30% Fairly safe 20% 10% Very safe 0% 2013 2014 2015 2016 2017 2018

Respondents are also asked which issues they consider to be a problem in their local area. The chart below shows clear rises in several issues over the last few years. It illustrates those that feel the issues are either a very big problem or a fairly big problem and ‘local area’ refers to the area with 15-20 minutes walking distance from their home. The proportion of people who believe that people using or dealing drugs is a problem has more than doubled since 2014.

A very big or fairly big problem in your local area 35%

30%

25%

20%

15%

10%

Worcestershire 5% 2013 2014 2015 2016 2017 2018 Viewpoint

House prices The average price that houses in Wychavon were sold for in May 2019 was £275,192. The difference between the price paid by first time buyers and those who are former owners is highlighted below. Both have risen considerably over the last few years but have levelled out somewhat in the last twelve months, In May 2019 the price paid by the average first time buyer had climbed by around £47,000 since 2014 to £207,271. Average house prices in Wychavon

£340,000 £320,000 £316,114 £300,000 £280,000 £272,936 £260,000 £257,669 £240,000 £220,000 £223,000 £200,000 £207,271 £180,000 £160,000 £170,277 £140,000 May May May May May May 2014 2015 2016 2017 2018 2019 First time buyer average price Land registry Former owner occupier average price house price index Overall

The average sold price in June 2019 was £278,173 compared with £270,173 in June 2018, a 2.9% rise. This was the second lowest percentage increase of the Worcestershire districts and considerably lower than the overall county figure of 3.8%. There was a 29% reduction in the number of sales made in April 2019 (140) in comparison with March 2019 (180). This is a trend reflected in the county as a whole and nationally although to a lesser degree.

Change in sold price House sales volume change (Jun 18 vs Jun 19) (Apr 18 vs Apr 19)

Malvern Hills Malvern Hills Bromsgrove Redditch Worcester Bromsgrove Wyre Forest Wychavon Wychavon Wyre Forest Redditch Worcester

Worcs Worcs England England

0% 1% 2% 3% 4% 5% 6% -60% -40% -20% 0% 20% 40%

House prices House prices in Wychavon have remained consistently more expensive than the county average across all property types. In May 2019 the average price for a detached house was £395,313, for a semi-detached property it was £237,917, a terraced property was £184,056 and for a flat it was £134,575. Across all property types a slowdown in noticeable in the last six months. Change in house prices by type Jan 2015 – May 2019 Detached Semi-detached £430,000 £250,000 Worcs detached Worcs semi-detached £410,000 £240,000 Wychavon detached Wychavon semi-detached £390,000 £230,000 £220,000 £370,000 £210,000 £350,000 £200,000 £330,000 £190,000 £310,000 £180,000 £290,000 £170,000 £270,000 £160,000 2015 2016 2017 2018 2019 2015 2016 2017 2018 2019 Terraced Flats £200,000 £145,000 Worcs flats Worcs terraced £140,000 £190,000 Wychavon flats Wychavon terraced £135,000 £180,000 £130,000 £125,000 £170,000 £120,000 £160,000 £115,000 £110,000 £150,000 £105,000 £140,000 £100,000 2015 2016 2017 2018 2019 2015 2016 2017 2018 2019 Private market rents (April 2018 - March 2019)

Private market rents are 1400 Wychavon more than in Worcestershire 1200 Worcestershire and the West Midlands 1000 across all property types and West Midlands 800 the median monthly rent between April 2018 and 600 March 2019 was £754. 400

This was the highest of the 200 Monthlymedian (£'s)rent Monthlymedian districts with Bromsgrove the 0 second highest at £739. One bed Two bed Three bed Four or more Overall

Affordable housing

The South Worcestershire Development Plan (SWDP) was adopted on 25 February 2016. The SWDP is a planning framework that aims to ensure development has a positive impact on the environment. It was jointly prepared by Wychavon District Council, Malvern Hills District Council and Worcester City Council and will guide development in the area up to the year 2030. The plan has set Wychavon a target to de- liver 7,803 housing units by 2030, which equates to 38.3% of all new units in South Worcestershire. There have been 1,079 affordable homes completed in Wychavon since April 2016. Number of affordable homes completed

160

140

120

100

0 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 2016/17 2017/18 2018/19 19/20

Sport facilities

There are 424 sports facilities in Wychavon located at 107 sites. There are:

271 Grass pitches 26 Sports halls 14 Studios 10 Swimming pools 8 Squash courts

17 Health and 8 Artificial grass 2 Indoor tennis 55 Tennis courts 13 Golf courses fitness suites pitches centres

Membership of a sports club or commercial provider is required for the majority of them and almost 80% are owned by education providers, the local authority or a sports club.

Access to sports facilities Ownership of sports facilities Community Other, 3% Registered organisation, membership 4% use Commercial, 13% 15% Education, Private use 37% 18% Sports club / community association 55% Sports club, 18% Pay and play 13%

Free public Local access authority, 24% 1%

Businesses and jobs

There were 4,682 business ratepayers registered in Wychavon in June 2016. This figure will not include many of the small, home-based businesses that are the bedrock of the economy. The map below shows the locations of the main centres of business in the district.

Typically, the ‘Wychavon company’ is a small or micro enterprise, employing fewer than five people. The proportion of enterprises that employ less than five people (77.8%) is more than in the county (76%) and country (76.7%). Just 10% of enterprises employee ten or more people. The biggest employer in the district is Kanes Foods in Middle Littleton with over 1,600 employees.

Number of employees in enterprises in Wychavon

5 - 9, 11.1% 10-19, 5.2%

Other, 9.8% 0 - 4, 79.3% 20-49, 2.8%

50-99, 1.0% 100-249, 0.5%

Active enterprises Count of active enterprises

There are 6,425 active enterprises in Wychavon 6,500 which is significantly more than in any of the other 6,400 Worcestershire districts and a number that is consistently rising. 6,300 6,200 Wychavon has a higher number of newly born 6,100 enterprises than the other Worcestershire 6,000 authorities and the third highest five year survival 5,900 rate (46.4%). 5,800

Of 485 businesses which were born in 2012, 225 5,700 survived for five years. 5,600 2012 2013 2014 2015 2016 2017

In 2017 there were considerably more births of enterprises in Wychavon than deaths.

Newly born enterprises in Wychavon Births and deaths of

600 enterprises in Wychavon 5 year survival 800 500 700 400 225 225 600 300 155 140 500 200 160 115 400 235 260 100 190 195 125 155 300 Births 0 Deaths 200

100

Redditch Worcester

Wychavon 0

Bromsgrove Wyre Forest Malvern Hills 2012 2013 2014 2015 2016 2017

ONS Business demography

UK Competitiveness Index

The UKCI provides a benchmark of the competitiveness of the UKs localities. Competitiveness is considered to consist of the capability of an economy to attract and maintain firms with stable or rising market shares in an activity while maintaining stable or increasing standards of living for those who participate in it. In 2019 Wychavon ranked as 166th most competitive from a total of 379 areas a fall of 27 places from the last index in 2016. Wychavon ranked third in Worcestershire and tenth in the West Midlands.

Centre for International competitiveness

Employment

Job density is the ratio of total jobs to population Job density aged 16-64 and this has increased over the last few 0.95 years and remains well above the national and regional averages. 0.90 Wychavon England The number of apprenticeships started in the last 0.85 year decreased in Wychavon but this was in line West Midlands with the other districts. There were 780 starts and 0.80

590 achievements in 2017/18. 0.75

0.70 2012 2013 2014 2015 2016 2017

Apprenticeship starts Apprenticeship achievements

1,200 700

1,000 600

800 500

600 400

400 300

200 200 2014/15 2015/16 2016/17 2017/18 2014/15 2015/16 2016/17 2017/18 Bromsgrove Malvern Hills Redditch Bromsgrove Malvern Hills Redditch Worcester Wychavon Wyre Forest Worcester Wychavon Wyre Forest Out of work benefits Claimant count*

Levels of claimants in Wychavon remain 4 Wychavon lower than in the West Midlands and 3.5 West Midlands Great Britain levels despite a recent 3 upturn in claimants since the turn of the Great Britain 2.5 year.

% 2 1.5 1 0.5 0

*Claimant count: The number of people

Jul-16 Jul-15 Jul-17 Jul-18 Jul-19

Apr-17 Oct-15 Apr-16 Oct-16 Oct-17 Apr-18 Oct-18 Apr-19

Jan-18 Jan-17 Jan-19 claiming Jobseeker's Allowance plus those who Jan-16 claim Universal Credit who are out of work. NOMIS local area reports

Earnings The median annual salary for people who live in Wychavon rose to £29,993 in 2018 and is more than the county average of £27,900. The median annual salary for people who work in the district rose to £27,504 in 2018 compared with the county figure of £25,896, again a gap which has remained similar for each of the last four years. Median full time salary for full time workers who live or work in Wychavon

£32,000 Wychavon £30,000 residence Worcs residence £28,000 Wychavon workplace £26,000 Worcs workplace £24,000

£22,000

£20,000 2015 2016 2017 2018 (provisional)

ONS earnings and working hours

The ratio of house price to earnings has risen sharply in the last five years as the median gross salary has stagnated whilst the median house price has increased by almost £75,000. The median house price in Wychavon is now nine times the median full time residence-based salary. This is the second highest in Worcestershire behind Malvern Hills (9.77)

Ratio of median house price to median earnings

£300,000 10.0

£250,000

£200,000 9 9.0

8.88 £270,000 £255,995 £150,000 £245,000 8.74

£225,375 8.25 £210,000

£100,000 £195,000 7.95 8.0

7.74

£29,993

£28,813 £28,019

£50,000 £27,309

£26,405 £25,203

£0 7.0 2013 2014 2015 2016 2017 2018 Median house price Median residence based earnings Ratio of house price to median residence based earnings ONS house price to resident earnings

Social mobility

The Social Mobility Index assesses the education, employability and housing prospects of people living in each of England’s 324 local authority (LA) areas. The index highlights where people from disadvantaged backgrounds are most and least likely to make social progress. The index itself is comprised of four areas spanning each major life stage and each one consists of a number of measures. The four areas area early years, school, youth and working lives. Each of the 324 local authorities in England is ranked on these criteria and an overall rank from 1 to 324 is given to each local authority (where 1 is the greatest level of social mobility for children from disadvantaged backgrounds). In November 2017 Wychavon was given a rank of 310 which means that it is rated as the 15th worst area for social mobility in England. The ranking Wychavon was given for each of the four areas is shown below:

Overall Early years School Youth Working lives

310 320 229 297 150

Gov.uk - Social mobility index Travel times

Journey time statistics are produced annually by the Department for Transport and provide journey times to key services including food stores, education, health care, town centres, employment centres and transport hubs. These statistics are from the analysis of spatial data on public transport timetables, road, cycle and footpath networks, population and service locations. The chart below shows the minimum average travel time in minutes by walking/public transport to a range of amenities in Wychavon compared to the rest of Worcestershire and England as a whole.

Primary Secondary Employment GP Hospital FE College Town centres Food stores School School centres Bromsgrove 13 53 13 16 20 21 10 14 Malvern Hills 20 61 14 28 34 31 16 29 Redditch 11 25 11 14 18 21 11 12 Worcester 10 30 10 18 21 17 7 10 Wychavon 19 58 13 24 26 23 14 23 Wyre Forest 14 30 11 19 19 17 9 14

Worcestershire 15 43 12 20 23 21 11 17 England 11 39 10 18 21 21 9 13

Gov.uk - Journey time statistics

Tourism The visitor economy is a very important element of the district’s economic base. The most recent Economic Impact Assessment in Wychavon was completed in 2015. Key findings were:

 3.58 million trips were undertaken to (and within) the district - 3.3 million day trips and 280,000 overnight visits.  Visitors spent approximately £147 million.  This spending supported 3,103 jobs within Wychavon; 2,528 direct tourism related jobs plus around 575 indirect / induced jobs. This equates to just under 5% of employed people in the district.  Overnight trips account for a total of 976,000 nights in the area and 44% of these were made by visitors form overseas.  Day trips by UK residents were made mainly by people from the surrounding hour or so, directly spending £97 million into the local economy.  Overnight visits generated approximately £52.2 million in the area and 45% of this (£23.6 million) was generated by overseas visitors. As a multi-industry sector, tourism impacts on a variety of business areas, with food and drink

Wychavon tourism spend value by sector

Food and drink 35% Shopping 30% Accommodation 13% Attractions / entertainment 13% Travel / transport 8% Maintenance spending 1% 0% 10% 20% 30% 40% Vale and Spa - Wychavon Tourism Action plan 2019 - 2024 Supporting communities There are 66 parish and town councils in Wychavon and seven parish meetings. These local councils exist to improve the lives of people in their local community and to give their local community a voice. There are hundreds of community groups, clubs and societies across the district covering arts, sports, older people, young people and much more besides. Many of them are supported by the district’s three volunteer centres – Droitwich Spa Council for Voluntary Services, Evesham Volunteer Centre and Pershore Volunteer Centre. In the 2018 Viewpoint survey 32% of Wychavon residents said that they already volunteer in at least one of the services that were asked about. The most popular services for volunteering were countryside and open spaces and maintaining the local area.