Play on Community Sports
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PLAY ON COMMUNITY SPORTS Prospectus CONTENTS: Welcome to Play On Sports! Play On “At a Glance” Our Background Play On “In The Community” Our Mission Statement The Local Picture Our Aims 2012 The Arena Our Partners Our Achievements Welcome To Play On Sports! Play On Community Sports would like to welcome you to our Arena. Now in our 7th year we have come a long way since we opened our doors in 2005. Originally built as a corporate playground, our goals slowly began to evolve as the real value of our business to our community was soon realised. At Play On Community Sports we are not just enthusiastic about sports, but truly believe that what we offer to our community is not just a luxury, but a necessary amenity in any community. We offer a unique sports management model and our bespoke in- house systems set us apart from a traditional sports centre with a dynamic ’can do’ approach to sports and leisure, thus being able to offer a wide variety of sports and activities, for anyone of any age and any ability. One purpose of this document is to give you a little insight into our unique Arena, what we can provide and the benefits there are by supporting our team and joining us to achieve goals together. Should you have any questions please do not hesitate to contact us as below: P: 0207 515 0000 W: www.playonsports.co.uk E: [email protected] Kind Regards Callum Wear S OurWe wish youBackground all the best for the season ahead! "It was heart warming to see so many Originally setup as a business our focus was on the commercial young people from such a wide variety development of the Centre. The idea was for Play On Sports to of social and cultural backgrounds be a ’fun’ place for sports socialising and relaxing. Over the partaking so enthusiastically and clearly years, as we began to establish relationships with other like- enjoying the experience. Play On are a role model for the kind of inclusive minded organisations, the real value of our business to our sporting activity that we would all hope community was soon realised. to see in an Olympic legacy." Now a registered Charity, we have formalised our commitment Mr Alderman, Gordon Haines to our community. Throughout 2012 and beyond we will look to further improve on what we offer our community, and keep City of London Council developing our business. Contents Play On “At a Glance” LEAGUE FACTS! COMMUNITY EVENTS BY AGE GROUP (Active participants) 0-15 Junior 40 Adult Cricket Teams 44% 47% 16-24 2 Mixed Adult Cricket Teams Uni/college 1 All Female Cricket Team 9% 35 Junior Cricket Teams 8 Junior Cricket Leagues Total Cricket: Teams: 86 Over 20 5-a-side Football Teams CUSTOMER BASE 30 Women’s 7-a-side Netball Teams 65% of our clients are from Canary Wharf 15 Mixed 6-a-side Netball Teams Total Netball Teams: 45 30% of our clients are from the Community Groups and Over 20 Dodgeball Teams Tower Hamlets 5% other SOCIAL BLOCK BOOKINGS FOOTFALL FACTS! Football: 40 Weekly Bookings (On average) Cricket: 2 Weekly Bookings Monday: 400 Netball: 2 Weekly Bookings Tuesday: 400 Wednesday: 450 ACTIVE LEAGUES Thursday: 550 Football: Two Weekly Friday: 350 Cricket: Seven Weekly Saturday: 450 Netball: Six Weekly Sunday: 50 Dodgeball: Two Weekly Weekly Average: 2,650 Monthly Average (4.2 Weeks Assumed): 11,130 DEMOGRAPHICS Yearly Average (48 Weeks Assumed): Males: 72% 127,200 Females: 28% 0-15 Years: (47%) 16-24 Years: (9%) Contents Play On “In The Community” We are now providing an all inclusive approach to delivering sports and leisure by working with many NGB’s and charitable organisations in a mutually beneficial way and helping them deliver their goals, as well as ours. We are already; - Providing programmes for basic skills development - Improving performance by developing structured framework models and offering sports and other activities in a structured way. - Utilising the services of our experienced staff, coaches, sports contractors, the local SSCO’s and Council Sports to make our facility available for the wider community and all sports enthusiasts “The venue was perfect for an event of - Offering employment opportunities, Coaching courses, Training this size, with the courts being spot on. A programmes lot of schools commented to myself that they loved the idea of using the facility as By teaming up with NGB's and other like-minded organisations, we it allowed them the space to play a more believe that we can significantly contribute and provide East London open game and also allowed for much with an outlet to gain benefits of physical activity, positive physical and easier viewing of the games” mental health and well-being.. Alan Dick – Hockey Development Officer, Together we are promoting a healthier lifestyle for our community by Tower Hamlets Youth Sport Foundation offering people the chance to partake in sports and activities that they would not normally get a chance to do. Our Mission Statement Play On Community Sports Arena aims to provide the most rounded Indoor Sports experience in England through a blend of development and performance; personal and team development; accessible routes through sport on and off the field. As such, our Mission Statement reads: “To provide an all inclusive opportunity to partake in a wide variety of fun, social or competitive sports and leisure activities all year round; Promoting a healthier community.” Contents The Local Picture Our Centre is totally unique to Tower Hamlets and there are no other sports providers that do what we do. Our Local Partners Although we sit on the doorstep of Canary Wharf we are focused on providing for our community and improving the chances for people to play sports. Tower Hamlets itself is unique in many ways. The borough is a highly urban, densely populated area just to the East of the City of London. The River Thames runs to the south with Hackney to the north and Newham to the east. Tower Hamlets is the traditional “East End” and there is a rich cultural heritage to the borough with many historically significant events taking place here and many iconic buildings located here. In terms of sport, there are very few open spaces with no schools having any grassed areas on them. Therefore the community club system is also patchy at best and so our centre is a major window for most children to access physical activity. The borough also has the highest percentage of residents under 16 out of any London borough and it has the highest number of children living in poverty anywhere in the UK. The levels of deprivation are so high that even though the borough boasts one of the world’s major financial centres in Canary Wharf, it is still the most socio-economically deprived area of the country. Tower Hamlets is also ranked in the top 5 UK boroughs for population density and council owned housing whilst it is in the bottom 5 for health, crime, drug abuse and car ownership. There is a very high diversity of culture and language in Tower Hamlets with pupils at our schools having origins in well over 100 different countries. Pupils speak well over 100 different home languages throughout our schools and very high numbers are at the early stages of learning English. There are a very high percentage of Muslim pupils – most with Bangladeshi origins. The vast majority of Bangladeshi residents are from the Sylhet region and over 2/3rds are under 18. The take up of PE and sport, particularly outside of school and in a traditional sense, is often negatively impacted by all of these issues and barriers Thankfully we attract some of the brightest and best young practitioners “Thanks for another great season. The who work hard, skilfully and innovatively to constantly overcome competition is really strong and enjoyable. I personally have a great obstacles and provide our children with opportunities on a par with and often better than pupils from more privileged backgrounds. time each week. I really enjoy the organised yet relaxed attitude that the While Tower Hamlets is our immediate area, the many public transport competition is run in” links that we have locally make us accessible for the entire Greater London area and indeed we have frequently held regional events of England Indoor Netball Association London wide competitions such as StreetChance T20 cricket and primary school competitions on behalf of Capital Kids Cricket. Contents Our Aims - 2012 We aim to support every person wishing to access sport. We aim to allow them to access as much sport and physical activity as possible and to provide the best possible chance of their continuing participation at our centre and beyond. As we have established a unique product in our community, the opportunity we provide to people is also unique, and are therefore are creating a new benchmark for the provision of sports in our environment. Although our focus has slowly changed from commercial to community, the qualitative feedback and guidance we receive from our partners, local community and customers influences our priorities and positioning as an organisation to a much greater degree. ’it is fantastic to see a sports and leisure Sport provides an opportunity for people to grow, develop and gain facility buzzing with activity and being able confidence. It helps people to work as a team, provides leadership to offer such a wide range of sports at all skills, team working and communication skills. It also teaches people levels, and for anyone of all ages.