Media Data 2014
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THE SANKEI SHIMBUN MEDIA DATA 2014 THE SANKEI SHIMBUN CONTENTS Media Data ……………………………………………… 01 Circulation Circulation of The Sankei Shimbun Distribution chart of subscribers of The Sankei Shimbun Circulation of The Sankei Shimbun (in Osaka Prefecture) Reader Profile …………………………………………… 03 Gender and Age Composition of Readers Occupation of Readers Individual Income of Readers Monthly Allowance of Readers Household Composition of Readers Final Academic Background of Readers Occupation Type of Readers Title of Readers Attitude Survey of Readers ……………………………… 05 Readers’ Attitude Contact Rate by Page …………………………………… 06 Contact Rate by Page Ad Contact Rate ………………………………………… 07 Ad Contact Rate (Average) Ad Production Guide …………………………………… 08 Introduction Size Submission Form and Sheet Submission Form of Manuscript About FCG ………………………………………………… 10 Media Data Circulation Circulation of The Sankei Shimbun Morning Edition Evening Edition Total 1,605,621 copies 536,203 copies Tokyo Head Oce Edition 712,307 copies Osaka Head Oce Edition 893,314 copies 536,203 copies Source: Japan Audit Bureau of Circulations, Newspaper Publishers Report, the average of 2012 Distribution chart of subscribers of The Sankei Shimbun * Distribution rate by area when distribution rate of each head office edition is 100% * Excluding spot sale copies in each area Koshinetsu region 2.8% Hokuriku region 0.3% Hokkaido Tohoku region 3.2% Chugoku region 3.3% Kyushu Okinawa region 1.3% Kanto Shizuoka region 94.0% Tokyo Osaka Tokai region 1.2% Kinki region 92.0% Tokyo Head Oce Edition Shikoku region 1.9% Osaka Head Oce Edition Source: Japan Audit Bureau of Circulations, Newspaper Publishers Report, the average of 2012 01 MEDIA DATA 2014 Circulation of The Sankei Shimbun (in Osaka Prefecture) (Morning Edition Circulation) The Sankei The Asahi The Mainichi The Yomiuri The Sankei The Asahi The Mainichi The Yomiuri Shimbun Shimbun Shimbun Shimbun Shimbun Shimbun Shimbun Shimbun Osaka 158,257 207,837 172,858 251,022 Neyagawa 10,227 14,948 11,081 28,574 Sakai 75,092 55,552 77,997 Kawachinagano 11,243 12,515 5,500 9,771 65,259 Osaka Sayama 955 2,332 4,744 Matsubara 15,120 9,900 6,538 16,038 Kishiwada 18,978 10,454 9,981 23,230 Daito 6,256 6,592 4,728 12,789 Toyonaka 19,156 42,066 28,012 43,975 Izumi 13,275 12,104 11,900 15,585 Ikeda 3,164 13,312 7,286 12,420 Minoo 3,026 16,793 7,426 14,050 Suita 15,218 41,129 21,909 38,292 Kashiwara 5,208 7,451 3,680 6,296 Izumiotsu 8,454 7,652 3,463 8,358 Habikino 6,044 6,721 6,182 13,034 Takatsuki 18,602 41,735 27,661 35,992 Kadoma 6,577 9,400 11,046 19,522 Kaizuka 5,458 3,580 4,202 12,528 Settsu 5,392 7,537 9,556 8,800 Moriguchi 8,687 8,722 4,835 15,189 Takaishi 4,107 4,922 4,642 7,650 Hirakata 17,829 45,740 22,564 49,866 Fujiidera 6,959 7,655 6,268 4,360 Ibaraki 10,885 25,110 15,893 25,082 Higashiosaka 41,260 28,062 36,349 57,102 Yao 20,667 15,773 16,108 26,356 Sennan 8,014 2,090 2,760 7,382 Izumisano 5,065 7,740 5,946 11,437 Shijonawate 6,978 6,095 1,921 5,814 Tondabayashi 16,365 6,702 13,296 Katano 2,534 6,870 3,302 9,098 13,041 Other Areas (-gun) 14,763 7,096 19,192 Hannan 1,539 4,125 2,765 6,555 Source: Japan Audit Bureau of Circulations, Newspaper Publishers Report, the average of 2012 MEDIA DATA 2014 02 Reader Profile Male 15-29-years-old 30-49-years-old 50-69-years-old Gender and Age Female 15-29-years-old 30-49-years-old 50-69-years-old Composition of Average Age The Sankei 8.8 23.3 27.8 6.7 14.1 19.3 Readers 47.0 Shimbun Average age of readers of The 9.4 18. 2 21.9 8.4 18. 6 23.4 Sankei Shimbun is 47.0. The Asahi 46.1 Proportion of males to Shimbun females is 6:4. The largest The Mainichi 8.6 17. 3 25.0 7.1 16. 8 25.2 group is 50-69-year-old males. Shimbun 47.8 The Yomiuri 9.6 18. 5 22.5 7.5 19. 3 22.6 Shimbun 45.9 0 50 100 (%) Employed oce workers/ research workers Employed labor workers Sales and service workers Executive managers Specialists/freelance Self-employed (commerce Agricultural, forestry, and Occupation of and industry) workers shery workers Housewives Students Others Unemployed Readers 0.7 The Sankei 17.0 12.3 9.9 5.4 7.6 4.7 19.7 7.9 4.0 10.8 About 20% of readers of The Shimbun Sankei Shimbun are 0.5 housewives. Employed office The Asahi 17. 2 7.7 9.3 5.1 7.1 2.4 26.1 10.8 3.7 10.2 workers and labor workers Shimbun account for about 30%. This is The Mainichi 15.4 10.2 11.1 3.7 5.9 4.7 0.6 25.2 6.2 6.7 10.1 large compared to other papers. The percentage of Shimbun executive managers is also The Yomiuri 14.2 10.9 11.1 4.1 5.7 3.8 0.8 25.6 9.3 5.0 9.5 large. Shimbun 0 50 100 (%) Less than ¥1 million ¥1 million to ¥3 million ¥3 million to ¥5 million ¥5 million to ¥7 million Individual Income of ¥7 to ¥9 million ¥9 million to ¥12 million ¥12 million or more No income Unknown Readers 2.0 Average income The Sankei 17. 2 24.9 19.0 11. 5 5.4 2.1 14.2 3.7 The average individual Shimbun ¥3.13 million income of readers of The 1. 2 Sankei Shimbun is ¥3.13 The Asahi 19.4 25.0 15.0 9.2 6.7 3.1 17.8 2.5 million. This figure is large. Shimbun ¥2.86 million About 10% of readers have The Mainichi 18.7 29.2 14.6 10.4 5.5 2.4 0.9 14.3 4.1 income of ¥7 million or more. Shimbun ¥2.8 million The Yomiuri 20.7 25.3 15.3 9.5 5.2 2.5 1. 0 16.7 3.8 Shimbun ¥2.74 million 0 50 100 (%) Less than ¥3,000 ¥3,000 to ¥10,000 ¥10,000 to ¥20,000 ¥20,000 to ¥40,000 Monthly Allowance of ¥40,000 to ¥70,000 ¥70,000 to ¥100,000 ¥100,000 or more No allowance Unknown Readers Average monthly The Sankei 4.5 17.6 16.1 25.4 13.9 4.6 4.1 11. 0 2.7 allowance The average monthly Shimbun ¥28,625 allowance of readers of The Sankei Shimbun is ¥28,625. The Asahi 2.8 15.9 18.5 26.3 14.7 3.6 3.3 13.0 1.9 This figure is high compared Shimbun ¥27,272 to other papers. The Mainichi 2.7 14.0 17. 2 26.7 15.4 2.7 2.2 15.9 3.2 Shimbun ¥24,986 The Yomiuri 3.6 15.3 18.2 26.4 13.9 2.5 2.0 15.1 3.1 Shimbun ¥24,221 0 50 100 (%) 03 MEDIA DATA 2014 Single-person household Married couple household 2 generation household (e.g. parents-children, married couple-parents) Household 3 or more generation family (e.g. parents-children-grandchildren) Other Unknown Composition of Readers The Sankei 10.1 17.8 53.1 9.6 5.1 4.2 Shimbun More than half the readers of The Sankei Shimbun are The Asahi 4.9 19.1 60.9 7.7 5.3 2.2 two-generation families, such Shimbun as parents and children or a The Mainichi married couple and parents. 6.9 21.7 50.5 12.3 5.8 2.8 Single-person households Shimbun account for more than 10%. The Yomiuri 5.2 17.0 55.9 12.0 6.2 3.6 Shimbun 0 50 100 (%) Junior High School High school, special training school Junior college, college of technology, vocational school Final Academic University, graduate school Still in school Unknown Background of Readers The Sankei 2.8 30.2 20.1 37.7 7.9 1. 3 Shimbun A little under 40% of readers 2.1 25.6 19.7 40.6 10. 8 1. 2 of The Sankei Shimbun hold The Asahi university or graduate Shimbun degrees. The Mainichi 3.4 31. 5 20.9 35.7 6.2 2.3 Shimbun The Yomiuri 4.0 34.9 21. 6 29.1 9.3 1.1 Shimbun 0 50 100 (%) Management Sales Planning and research Publicity and promotion General aairs Accounting and nance Occupation Type of Human resources Manufacturing and production R&D Information systems Other Unknown Readers 0.7 0.0 The Sankei 7.6 14.7 2.1 3.9 3.2 10.9 4.8 4.3 40.9 7.0 About 10% of readers of The Shimbun Sankei Shimbun who are in 0.6 0.4 employment are sales The Asahi 7.9 17. 5 1. 6 4.6 3.9 7.9 5.1 2.7 39.7 8.1 personnel. Manufacturing or Shimbun 0.2 0.2 production personnel are the The Mainichi 6.3 14. 8 1.9 3.3 3.4 9.8 6.1 2.4 40.7 10.7 second largest.