THE SANKEI SHIMBUN MEDIA DATA 2014

THE SANKEI SHIMBUN

CONTENTS

Media Data………………………………………………… 01 Circulation Circulation of The Sankei Shimbun Distribution chart of subscribers of The Sankei Shimbun Circulation of The Sankei Shimbun (in Osaka Prefecture)

Reader Profile……………………………………………… 03 Gender and Age Composition of Readers Occupation of Readers Individual Income of Readers Monthly Allowance of Readers Household Composition of Readers Final Academic Background of Readers Occupation Type of Readers Title of Readers

Attitude Survey of Readers………………………………… 05 Readers’ Attitude

Contact Rate by Page……………………………………… 06 Contact Rate by Page

Ad Contact Rate…………………………………………… 07 Ad Contact Rate (Average)

Ad Production Guide……………………………………… 08 Introduction Size Submission Form and Sheet Submission Form of Manuscript

About FCG…………………………………………………… 10 Media Data

Circulation

Circulation of The Sankei Shimbun

Morning Edition Evening Edition

Total 1,605,621 copies 536,203 copies

Tokyo Head O ce Edition 712,307 copies

Osaka Head O ce Edition 893,314 copies 536,203 copies

Source: Japan Audit Bureau of Circulations, Newspaper Publishers Report, the average of 2012

Distribution chart of subscribers of The Sankei Shimbun * Distribution rate by area when distribution rate of each head office edition is 100% * Excluding spot sale copies in each area Koshinetsu region 2.8%

Hokuriku region 0.3% Hokkaido Tohoku region 3.2%

Chugoku region 3.3% Kyushu Okinawa region 1.3%

Kanto Shizuoka region 94.0%

Tokyo

Osaka Tokai region 1.2%

Kinki region 92.0% Tokyo Head O ce Edition Shikoku region 1.9% Osaka Head O ce Edition

Source: Japan Audit Bureau of Circulations, Newspaper Publishers Report, the average of 2012

01 MEDIA DATA 2014 Circulation of The Sankei Shimbun (in Osaka Prefecture) (Morning Edition Circulation)

The Sankei The Asahi The Mainichi The Yomiuri The Sankei The Asahi The Mainichi The Yomiuri Shimbun Shimbun Shimbun Shimbun Shimbun Shimbun Shimbun Shimbun

Osaka 158,257 207,837 172,858 251,022 Neyagawa 10,227 14,948 11,081 28,574

Sakai 75,092 55,552 77,997 Kawachinagano 11,243 12,515 5,500 9,771 65,259 Osaka Sayama 955 2,332 4,744 Matsubara 15,120 9,900 6,538 16,038

Kishiwada 18,978 10,454 9,981 23,230 Daito 6,256 6,592 4,728 12,789

Toyonaka 19,156 42,066 28,012 43,975 Izumi 13,275 12,104 11,900 15,585

Ikeda 3,164 13,312 7,286 12,420 Minoo 3,026 16,793 7,426 14,050

Suita 15,218 41,129 21,909 38,292 Kashiwara 5,208 7,451 3,680 6,296

Izumiotsu 8,454 7,652 3,463 8,358 Habikino 6,044 6,721 6,182 13,034

Takatsuki 18,602 41,735 27,661 35,992 Kadoma 6,577 9,400 11,046 19,522

Kaizuka 5,458 3,580 4,202 12,528 Settsu 5,392 7,537 9,556 8,800

Moriguchi 8,687 8,722 4,835 15,189 Takaishi 4,107 4,922 4,642 7,650

Hirakata 17,829 45,740 22,564 49,866 Fujiidera 6,959 7,655 6,268 4,360

Ibaraki 10,885 25,110 15,893 25,082 Higashiosaka 41,260 28,062 36,349 57,102

Yao 20,667 15,773 16,108 26,356 Sennan 8,014 2,090 2,760 7,382

Izumisano 5,065 7,740 5,946 11,437 Shijonawate 6,978 6,095 1,921 5,814

Tondabayashi 16,365 6,702 13,296 Katano 2,534 6,870 3,302 9,098 13,041 Other Areas (-gun) 14,763 7,096 19,192 Hannan 1,539 4,125 2,765 6,555

Source: Japan Audit Bureau of Circulations, Newspaper Publishers Report, the average of 2012

MEDIA DATA 2014 02 Reader Profile

Male 15-29-years-old 30-49-years-old 50-69-years-old Gender and Age Female 15-29-years-old 30-49-years-old 50-69-years-old Composition of Average Age The Sankei 8.8 23.3 27.8 6.7 14.1 19.3 Readers 47.0 Shimbun Average age of readers of The 9.4 18. 2 21.9 8.4 18. 6 23.4 Sankei Shimbun is 47.0. The Asahi 46.1 Proportion of males to Shimbun females is 6:4. The largest The Mainichi 8.6 17. 3 25.0 7.1 16. 8 25.2 group is 50-69-year-old males. Shimbun 47.8 The Yomiuri 9.6 18. 5 22.5 7.5 19. 3 22.6 Shimbun 45.9 0 50 100 (%)

Employed o ce workers/ research workers Employed labor workers Sales and service workers Executive managers Specialists/freelance Self-employed (commerce Agricultural, forestry, and Occupation of and industry) workers shery workers Housewives Students Others Unemployed Readers 0.7 The Sankei 17.0 12.3 9.9 5.4 7.6 4.7 19.7 7.9 4.0 10.8 About 20% of readers of The Shimbun Sankei Shimbun are 0.5 housewives. Employed office The Asahi 17. 2 7.7 9.3 5.1 7.1 2.4 26.1 10.8 3.7 10.2 workers and labor workers Shimbun account for about 30%. This is The Mainichi 15.4 10.2 11.1 3.7 5.9 4.7 0.6 25.2 6.2 6.7 10.1 large compared to other papers. The percentage of Shimbun executive managers is also The Yomiuri 14.2 10.9 11.1 4.1 5.7 3.8 0.8 25.6 9.3 5.0 9.5 large. Shimbun

0 50 100 (%)

Less than ¥1 million ¥1 million to ¥3 million ¥3 million to ¥5 million ¥5 million to ¥7 million Individual Income of ¥7 to ¥9 million ¥9 million to ¥12 million ¥12 million or more No income Unknown Readers 2.0 Average income The Sankei 17. 2 24.9 19.0 11. 5 5.4 2.1 14.2 3.7 The average individual Shimbun ¥3.13 million income of readers of The 1. 2 Sankei Shimbun is ¥3.13 The Asahi 19.4 25.0 15.0 9.2 6.7 3.1 17.8 2.5 million. This figure is large. Shimbun ¥2.86 million About 10% of readers have The Mainichi 18.7 29.2 14.6 10.4 5.5 2.4 0.9 14.3 4.1 income of ¥7 million or more. Shimbun ¥2.8 million The Yomiuri 20.7 25.3 15.3 9.5 5.2 2.5 1. 0 16.7 3.8 Shimbun ¥2.74 million

0 50 100 (%)

Less than ¥3,000 ¥3,000 to ¥10,000 ¥10,000 to ¥20,000 ¥20,000 to ¥40,000 Monthly Allowance of ¥40,000 to ¥70,000 ¥70,000 to ¥100,000 ¥100,000 or more No allowance Unknown Readers Average monthly The Sankei 4.5 17.6 16.1 25.4 13.9 4.6 4.1 11. 0 2.7 allowance The average monthly Shimbun ¥28,625 allowance of readers of The Sankei Shimbun is ¥28,625. The Asahi 2.8 15.9 18.5 26.3 14.7 3.6 3.3 13.0 1.9 This figure is high compared Shimbun ¥27,272 to other papers. The Mainichi 2.7 14.0 17. 2 26.7 15.4 2.7 2.2 15.9 3.2 Shimbun ¥24,986 The Yomiuri 3.6 15.3 18.2 26.4 13.9 2.5 2.0 15.1 3.1 Shimbun ¥24,221

0 50 100 (%)

03 MEDIA DATA 2014 Single-person household Married couple household 2 generation household (e.g. parents-children, married couple-parents) Household 3 or more generation family (e.g. parents-children-grandchildren) Other Unknown Composition of Readers The Sankei 10.1 17.8 53.1 9.6 5.1 4.2 Shimbun More than half the readers of The Sankei Shimbun are The Asahi 4.9 19.1 60.9 7.7 5.3 2.2 two-generation families, such Shimbun as parents and children or a The Mainichi married couple and parents. 6.9 21.7 50.5 12.3 5.8 2.8 Single-person households Shimbun account for more than 10%. The Yomiuri 5.2 17.0 55.9 12.0 6.2 3.6 Shimbun

0 50 100 (%)

Junior High School High school, special training school Junior college, college of technology, vocational school Final Academic University, graduate school Still in school Unknown Background of Readers The Sankei 2.8 30.2 20.1 37.7 7.9 1. 3 Shimbun A little under 40% of readers 2.1 25.6 19.7 40.6 10. 8 1. 2 of The Sankei Shimbun hold The Asahi university or graduate Shimbun degrees. The Mainichi 3.4 31. 5 20.9 35.7 6.2 2.3 Shimbun The Yomiuri 4.0 34.9 21. 6 29.1 9.3 1.1 Shimbun 0 50 100 (%)

Management Sales Planning and research Publicity and promotion General a airs Accounting and nance Occupation Type of Human resources Manufacturing and production R&D Information systems Other Unknown Readers 0.7 0.0 The Sankei 7.6 14.7 2.1 3.9 3.2 10.9 4.8 4.3 40.9 7.0 About 10% of readers of The Shimbun Sankei Shimbun who are in 0.6 0.4 employment are sales The Asahi 7.9 17. 5 1. 6 4.6 3.9 7.9 5.1 2.7 39.7 8.1 personnel. Manufacturing or Shimbun 0.2 0.2 production personnel are the The Mainichi 6.3 14. 8 1.9 3.3 3.4 9.8 6.1 2.4 40.7 10.7 second largest. Shimbun 0.4 0.7 * The parameter is the number The Yomiuri 6.1 17.5 1. 5 3.7 4.0 11. 4 3.3 2.7 39.4 9.4 of those in employment. Shimbun

0 50 100 (%)

Board member General manager Deputy general manager, Assistant general manager Section chief Title of Readers Deputy section chief, assistant manager Rank-and-le worker Other Unknown 0.9 About two-fifths of readers of The Sankei 8.7 1.1 5.2 6.6 39.1 28.9 9.7 The Sankei Shimbun who are Shimbun in employment are 1. 2 rank-and-file workers. Board The Asahi 6.5 2.8 5.6 7.6 37.6 28.9 9.8 members account for 8.7%. Shimbun 0.6 This figure is high compared The Mainichi 5.6 2.0 5.6 6.9 38.0 28.4 12 . 9 to other papers. Shimbun 1. 2 * The parameter is the number The Yomiuri 5.6 2.2 5.6 7.3 36.4 31. 4 10. 3 of those in employment. Shimbun 0 50 100 (%)

MEDIA DATA 2014 04 Attitude Survey of Readers

Readers’ Attitudes

69.4 First place Sankei Read interesting articles carefully 66.9 Asahi when one has time. 68.4 Mainichi 64.5 Yomiuri

After reading the paper, 41.7 First place search the Internet 41.3 38.8 for interesting things. 37.2

72.9 First place Scan through the paper to see 71.2 what articles appear in the paper. 69.5 68.3

74.5 First place Read the paper to know 70.8 what is going on in the world. 71.4 68.0

75.3 First place Read the paper to get knowledge 72.1 from the paper. 72.0 69.0

44.8 First place Read the paper 43.9 when one has free time. 42.6 42.0

50.2 First place There are some articles or columns 48.7 that one always reads. 46.8 48.4

30.3 First place Have a xed time in the day 30.2 Pages 6–10 to read the paper. 27.5 Reference: 2012 Japan Readers & Areal 30.2 Data (J-READ) (12th survey) ● Research body: Video Research Ltd.

● Period: October 21–27, 2012 Decide whether to subscribe 25.8 First place ● Area: Kanto (Tokyo, Saitama, to a paper based on company image 20.7 Kanagawa, Chiba, Gunma, Tochigi, 21.3 Ibaraki), and Kansai (Osaka, Kyoto, or press activities. 18.4 Hyogo, Nara, Wakayama) ● Methodology: A self-completed First place questionnaire was sent by mail to Read the paper 14.8 those who accepted the offer. After after getting information introduced 13.0 completing the questionnaire, they 14.4 on blogs or through SNSs. returned it by mail. 12.5

0 50 100（％）

05 MEDIA DATA 2014 Contact Rate by Page

Contact Rate by Page Calculate the average from results of regular research by J-MONITOR J-MONITOR Survey operated by Video Research Ltd. Newspaper Issue Dates: Friday, April 1, 2011 – Monday, September 30, 2013 (Sankei Shimbun Morning Edition, Tokyo Metropolitan Area) (%) Page Male Female No. of (Middle Total Male Female 29 and 29 and Cases 30s 40s 50s 60s 30s 40s 50s 60s Classi cation) under under General 144 cases 78.4 80.4 76.3 62.9 72.4 80.7 85.8 90.8 53.5 72.5 82.4 81.9 84.3

Front 60 cases 85.7 85.7 85.7 69.1 78.3 85.9 91.1 95.5 61.2 84.0 91.0 92.9 91.8

Politics 55 cases 74.7 79.4 69.7 59.7 70.0 78.2 86.6 92.1 45.8 62.7 74.7 75.8 81.6

World 84 cases 69.9 73.8 65.9 59.3 65.3 71.5 77.7 86.1 47.8 62.2 71.4 70.1 72.3

Economics 109 cases 70.9 76.1 65.4 57.2 69.7 77.1 80.7 86.2 46.4 65.1 73.1 69.1 69.3

Business 42 cases 42.7 48.3 36.7 45.4 47.1 49.8 46.4 51.2 29.5 36.1 42.8 37.9 36.8

Life 105 cases 71.7 63.6 80.1 52.7 58.4 64.3 69.7 68.0 52.9 80.5 87.0 87.4 85.1

Science/Environment 5 cases 65.2 70.5 59.0 65.6 60.7 68.6 75.4 77.9 36.5 51.8 67.5 63.4 65.6

Culture/Entertainment 66 cases 67.2 63.4 71.1 55.3 56.8 64.1 68.9 67.5 50.9 69.7 78.6 75.8 75.2

Books 25 cases 66.5 63.9 69.1 53.1 58.4 65.6 70.1 68.6 52.5 63.2 77.5 77.4 70.1

Sports 140 cases 67.6 72.2 62.8 59.9 65.9 72.9 76.8 79.1 47.4 61.8 68.3 64.9 67.8

Radio/TV programs 60 cases 54.6 53.5 55.7 54.7 55.1 54.1 55.6 50.3 43.7 60.1 64.5 53.8 55.5

Opinion/Commentary 120 cases 69.0 70.5 67.4 55.0 60.4 68.4 76.9 82.7 47.1 63.4 72.0 73.6 74.5

Region 62 cases 77.1 75.9 78.3 60.3 70.0 77.7 80.7 83.4 55.7 78.9 84.7 83.3 82.4

Society 180 cases 81.9 80.9 83.1 64.4 73.8 81.9 87.1 89.4 57.3 82.1 89.6 89.4 89.5

TV schedule 60 cases 80.9 79.3 82.4 67.9 74.6 79.1 84.6 85.1 60.1 83.0 86.4 88.3 87.6

Advertisements Full-page ads are not subject to the survey.

Other 71 cases 63.3 61.2 65.4 57.4 56.0 61.6 64.2 64.0 47.2 64.0 73.1 69.0 68.1

Sankei Shimbun Morning Edition Kinki Area, Reference for self-survey (%) Page Male Female No. of (Middle Total Male Female 29 and 29 and Cases 30s 40s 50s 60s 30s 40s 50s 60s Classi cation) under under General 28 cases 78.6 79.3 77.8 58.8 77.0 84.1 84.7 88.2 59.0 77.8 73.5 78.3 90.9

Front 10 cases 87.9 86.8 89.1 67.5 82.6 90.8 89.9 97.1 70.7 88.6 90.2 92.7 96.0

Politics 8 cases 75.4 79.2 71.8 59.6 73.1 82.9 82.3 90.8 59.1 64.2 70.0 70.4 85.5

World 11 cases 70.9 73.9 68.0 56.2 72.2 75.2 76.0 83.8 54.9 65.7 66.3 67.9 77.8

Economics 25 cases 74.6 75.4 73.6 55.2 70.7 79.3 77.8 87.0 58.1 76.5 74.9 70.4 82.4

Business 9 cases 45.0 48.2 41.9 36.8 50.4 49.8 44.1 60.1 33.7 39.3 39.6 37.1 53.4

Life 17 cases 74.0 63.1 84.5 46.2 65.1 69.9 65.6 67.2 64.5 85.3 88.5 88.2 90.0

Science/Environment 1 cases 73.8 74.0 73.6 54.5 88.2 88.2 76.9 68.2 55.6 73.3 73.3 69.0 89.7

Culture/Entertainment 9 cases 64.4 57.7 70.9 43.7 59.9 64.8 59.5 60.7 59.6 71.8 72.4 66.4 78.7

Books 3 cases 66.9 69.2 64.8 50.2 90.5 79.6 63.5 70.3 53.0 70.4 58.4 71.5 67.4

Sports 19 cases 74.6 77.1 72.6 50.4 76.6 87.3 78.6 88.6 57.5 75.3 68.0 75.4 80.4

Radio/TV programs 11 cases 68.3 62.5 74.0 46.9 69.9 68.2 59.8 68.2 53.4 81.6 71.6 75.8 82.5

Opinion/Commentary 20 cases 66.7 65.2 68.0 52.0 68.1 66.3 67.3 71.1 48.8 64.8 68.4 72.2 77.1

Region 17 cases 76.6 74.0 79.2 53.0 71.9 79.3 78.3 81.8 59.2 80.3 84.7 81.9 83.8

Society 28 cases 85.7 83.3 88.0 59.2 79.8 89.9 86.9 94.0 67.0 90.1 90.3 93.5 92.8

TV schedule 11 cases 83.7 81.0 86.4 60.9 79.8 85.4 82.3 92.1 67.4 89.8 84.9 91.6 91.7

Advertisements Full-page ads are not subject to the survey.

Other 14 cases 59.8 57.7 61.7 51.4 65.0 56.7 57.1 59.5 57.0 73.7 61.4 56.0 63.1 *Reference, if there are few materials.

MEDIA DATA 2014 06 Ad Contact Rate

(Tokyo Metropolitan Area, Kinki Area, Chukyo Area, Calculate the average from results of regular research by J-MONITOR Ad Contact Rate (Average) Hokkaido, 11 vehicles in J-MONITOR Survey operated by Video Research Ltd. total, Morning Edition) Newspaper Issue Dates: Friday, April 1, 2011 – Monday, September 30, 2013 Commodity Classi cation 15 Full Columns 5 Full Columns 5 Half Columns 2 Full Columns 2 Half Columns (by J-MONITOR) Books 65 cases 71.1 % 1,085 cases 66.4 % 720 cases 58.7 % 43 cases 43.1 % 57 cases 38.6 %

Weekly Magazines 6 cases 80.8 % 148 cases 76.5 % 411 cases 72.0 % ─ ─ ─ ─

Other Magazines 27 cases 78.2 % 305 cases 65.8 % 411 cases 61.4 % 10 cases 41.3 % 17 cases 41.2 %

Pharmaceuticals and Medical Devices 59 cases 72.8 % 118 cases 59.1 % 80 cases 54.7 % 82 cases 51.2 % 71 cases 43.9 %

Cosmetics and Toiletry Products 285 cases 70.8 % 263 cases 59.5 % 61 cases 52.8 % 75 cases 46.8 % 32 cases 43.9 %

Foods 352 cases 71.9 % 622 cases 61.7 % 111 cases 53.9 % 97 cases 48.4 % 61 cases 39.9 %

Beverages and Articles of Taste 143 cases 70.8 % 228 cases 60.6 % 42 cases 51.4 % 24 cases 51.0 % 23 cases 42.8 %

Fashion and Precious Metals 79 cases 76.9 % 107 cases 62.1 % 88 cases 52.8 % ─ ─ 23 cases 41.0 %

Household and Service Products 162 cases 71.3 % 227 cases 58.4 % 140 cases 51.1 % 62 cases 52.4 % 215 cases 37.3 %

Mail-order Sales 752 cases 69.2 % 518 cases 58.7 % 29 cases 46.8 % 27 cases 41.7 % 9 cases 35.7 %

Home Electrical Appliances / Precision Equipment / Business Equipment 169 cases 73.7 % 80 cases 59.1 % 20 cases 47.3 % 28 cases 42.6 % 41 cases 36.4 %

Communications and ICT 82 cases 76.6 % 53 cases 59.3 % 12 cases 49.2 % 14 cases 42.5 % 12 cases 38.9 %

Vehicles 110 cases 75.1 % 69 cases 58.9 % 7 cases 57.0 % ─ ─ 6 cases 39.2 %

Energy / Machinery / Materials 82 cases 72.1 % 62 cases 58.2 % 12 cases 47.4 % 15 cases 44.9 % 14 cases 33.5 %

Finance 178 cases 67.7 % 436 cases 58.8 % 44 cases 50.5 % 26 cases 46.0 % 12 cases 36.2 %

Aviation and Transportation 18 cases 74.4 % 60 cases 65.2 % 11 cases 62.1 % ─ ─ 8 cases 43.4 % Travel 239 cases 74.9 % 312 cases 62.9 % 176 cases 58.5 % ─ ─ 9 cases 44.8 %

Accommodation / Leisure Facilities / Ceremonial Halls 35 cases 74.4 % 72 cases 65.7 % 94 cases 60.5 % 28 cases 50.4 % 34 cases 44.8 %

Department Stores / Mass Merchants / Specialized Stores 146 cases 77.1 % 118 cases 60.8 % 110 cases 50.2 % 91 cases 46.0 % 139 cases 40.6 %

Buildings / Residential Appliances 83 cases 74.1 % 24 cases 53.3 % 50 cases 46.8 % ─ ─ 20 cases 32.7 %

Real Estate / Properties 121 cases 68.8 % 151 cases 51.2 % 117 cases 47.9 % 18 cases 37.6 % 35 cases 34.9 %

Audio/Visual Software 47 cases 73.1 % 15 cases 59.1 % 6 cases 46.6 % ─ ─ 6 cases 39.9 %

Broadcasting 30 cases 77.9 % 39 cases 64.8 % 18 cases 55.4 % 13 cases 49.1 % 19 cases 46.1 %

Movies and Performances 30 cases 76.0 % 58 cases 67.4 % 44 cases 61.3 % 56 cases 55.4 % 151 cases 44.1 %

Civil Service / Organizations 127 cases 72.0 % 215 cases 62.3 % 208 cases 58.5 % 107 cases 49.9 % 153 cases 40.6 %

Schools / Education 103 cases 65.3 % 184 cases 54.8 % 136 cases 48.0 % 57 cases 44.4 % 96 cases 36.7 %

Employment O ers / Notices 72 cases 63.2 % 86 cases 51.0 % 22 cases 41.2 % 151 cases 37.5 % 99 cases 33.6 %

Other 21 cases 68.0 % 53 cases 54.4 % 23 cases 49.8 % 16 cases 37.6 % 26 cases 36.3 %

07 MEDIA DATA 2014 Ad Production Guide

About Submitting Digital Data When submitting digital data in PDF format, please send one, complete, preflight checked file only. Note: Margins will not be trimmed and blank spaces will be inserted as they are. Dear Customers: For creating le names, please use our software tool for generating le names, which is available from this website. Thank you for your cooperation in submitting your manuscripts. Download the software and set it up for your use. If the software cannot be downloaded or does not work On October 1, 2001, the Sankei Shimbun started an online manuscript submission service through the Digital Send System, correctly, enter a unique le name up to 31 bytes in length (31 and has changed submission forms from lm/paper printings to digital data submitted online or on magneto-optical (MO) or single-byte characters or 15 double-byte characters). other electronic media submitted under the Electronic Data Interchange rules. Required for manuscript submission: (1) electronic medium Since November 1, 2002, we have also developed and operated the Sankei High Quality Interactive Proof System (SHIPS) for (e.g. CD or MO) with complete data in digital form, (2) checking colors in color advertisings submitted in digital form in order to eliminate the color galley process. For more details, galley to be attached, and (3) submission sheet*. please see the separate brochure for our SHIPS system. When submitting data via electronic media, please ll out a submission sheet with the data speci cations, etc. and attach these We would be grateful if you could refer to our guide in submitting newspaper ads in digital form and guidelines for creating to the manuscript. and submitting newspaper ad manuscripts, published by the Japan Advertising Agencies Association, so that you can send Click the icon below to download the submission sheet. your manuscript in a safe, secure, and quick manner:

● For EPS format digital data, refer to the Guide to Creating and Submitting Newspaper Ads in Digital Form (ver. 1.5, published in January 2002) and revised version in response to Adobe CS2 (ver. 2.0, published in November 2007). ● For PDF format digital data, refer to the Guide to Submitting Newspaper Ads in Digital Form (N-PDF ver.1.1, published in 2012). ● PDF format digital data will be available for manuscripts submitted on or after March 1, 2013. ● If you have any questions regarding prior tests for PDF format digital data submissions, please contact the person in charge provided in the contact information.

We will continue to improve our service regarding digital submission of newspaper ad manuscripts. Thank you for your cooperation and support.

Size Submission Form and Sheet

Column mm Width mm Recommendation: For EPS format digital data, please outline 1 32 Total width 380 the font, embed the allocated images, and 2 66 1/2 189 integrate all of the data into one, complete 3 101 1/3 125 le. 4 135 1/4 94 *1 Manuscript that requires margins but no 5 170 1/5 75 frame needs to be trimmed by hand. Accord- ingly, please select the area of the ad by using 6 204 1/6 62 transparent ruling and specify the requirements 7 238 1/7 53 in the submission sheet at the time of 8 273 1/8 46 submission, or in the case of proof. If you do not 9 307 1/9 40 specify that the manuscript requires margins, it will be trimmed automatically and the 10 342 1/10 36 transparent ruling will be ignored. 11 376 *2 As a general rule, submitted data will be 12 410 trimmed automatically. Accordingly, please 13 445 - delete all remarks, tombows and other 14 479 - unnecessary objects, margins, and anchor points from the file, and send one, complete file 15 514 Consecutive version 785 only.

08 MEDIA DATA 2014 MEDIA DATA 2014 08 When submitting digital data in PDF format, please send one, complete, preflight checked file only. Note: Margins will not be trimmed and blank spaces will be inserted as they are.

For creating le names, please use our software tool for generating le names, which is available from this website.

Download the software and set it up for your use.

If the software cannot be downloaded or does not work Software for Windows Software for Mac correctly, enter a unique le name up to 31 bytes in length (31 single-byte characters or 15 double-byte characters).

Software for Windows Software for Mac Required for manuscript submission: (1) electronic medium (Zip format, 32.8 MB) (DMG format, 575 KB) (e.g. CD or MO) with complete data in digital form, (2) galley to be attached, and (3) submission sheet*.

When submitting data via electronic media, please ll out a submission sheet with the data speci cations, etc. and attach these to the manuscript. Click the icon below to download the submission sheet.

Submission Form of Manuscript

● Submission through Digital Send or GTRAX system and by means of electronic media (e.g. CD and MO) is available. ● As a rule, include only 1 item per medium. ● Do not compress the data. ● Include the following in the MO label. ① Media name ② Name of advertiser ③ Ad content ④ Publication date ⑤ Ad size ⑥ Name of advertising agency (phone number) Recommendation: ⑦ Type (color / black-&-white) For EPS format digital data, please outline ● Be sure to check for viruses. Label sample the font, embed the allocated images, and integrate all of the data into one, complete le. *1 Manuscript that requires margins but no Deadline of Digital Submission frame needs to be trimmed by hand. Accord- ingly, please select the area of the ad by using Note 1: The unit for the number is the days prior to transparent ruling and specify the requirements the publication date (business days excluding Black-and-white 2 in the submission sheet at the time of Saturdays, Sundays and public holidays). This Proof is applicable for both morning and evening 4 submission, or in the case of proof. If you do not Prior submission specify that the manuscript requires margins, it edition. The deadline will be no later than Multiple color will be trimmed automatically and the 12:00 Noon on the deadline date for prior No proof 2 transparent ruling will be ignored. submission of color manuscripts and 3:00 Final submission *2 As a general rule, submitted data will be p.m. on the deadline date for nal submis- trimmed automatically. Accordingly, please sion. delete all remarks, tombows and other Note 2: The deadline for color proofs is 3: 00 p.m. on the submission date. Two copies of each color proof will be provided to unnecessary objects, margins, and anchor the advertising agency. points from the file, and send one, complete file Note 3: For supplements (separate volume), the deadline date will be counted from the print date. This digital media only. submission guide is applicable for all papers published by The Sankei Shimbun Group.

09 MEDIA DATA 2014 MEDIA DATA 2014 09 About FCG

When submitting digital data in PDF format, please send one, complete, preflight checked file only. Fujisankei Communications Group, abbreviated as FCG and whose chairman is Hisashi Hieda, is Japan’s largest Note: Margins will not be trimmed and blank spaces will be inserted as they are. media conglomerate, consisting of 87 companies, 4 legal entities, 3 museums, and over 13,000 employees.

For creating le names, please use our software tool for generating le names, which is available from this website. FCG is highly appreciated for its lengthy track records in a wide range of industries, including television, newspa- Download the software and set it up for your use. per, radio, publishing, movie, music, packaged software, mail-order, and real estate. FCG also operates the If the software cannot be downloaded or does not work Software for Windows Software for Mac Hakone Open-Air Museum, the Utsukushi-ga-hara Open-Air Museum, and the Ueno Royal Museum, as well as the correctly, enter a unique le name up to 31 bytes in length (31 single-byte characters or 15 double-byte characters). Praemium Imperiale awards, which are awarded in memory of Prince Takamatsu and often referred to by media

Software for Windows Software for Mac inside and outside Japan as equivalent to the Nobel Prize in the arts. Required for manuscript submission: (1) electronic medium (Zip format, 32.8 MB) (DMG format, 575 KB) (e.g. CD or MO) with complete data in digital form, (2) galley to be attached, and (3) submission sheet*. As a leading company in the information industry in Japan, FCG acknowledges our social in uence and thus continually strives to make our audience (viewers, listeners and readers) and consumers, both inside and outside When submitting data via electronic media, please ll out a submission sheet with the data speci cations, etc. and attach these Japan, happy and enriched. to the manuscript. Click the icon below to download the submission sheet. We hope that each of our group company’s websites will enable you to learn about and become more familiar with our business.

Submission Form of Manuscript

● Submission through Digital Send or GTRAX system and by means of electronic media (e.g. CD and MO) is available. Sankei ● As a rule, include only 1 item per medium. ● Do not compress the data. Shimbun ● Include the following in the MO label. Group ① Media name Sankei Public- ② Name of advertiser Living Interest ③ Ad content Shimbun Corporation ④ Publication date ⑤ Ad size Group Group ⑥ Name of advertising agency (phone number) Recommendation: ⑦ Type (color / black-&-white) For EPS format digital data, please outline ● Be sure to check for viruses. Label sample the font, embed the allocated images, and integrate all of the data into one, complete Fuji le. Deadline of Digital Submission Pony *1 Manuscript that requires margins but no Television Canyon frame needs to be trimmed by hand. Accord- Network ingly, please select the area of the ad by using Note 1: The unit for the number is the days prior to Group transparent ruling and specify the requirements the publication date (business days excluding Black-and-white 2 Group in the submission sheet at the time of Saturdays, Sundays and public holidays). This Proof is applicable for both morning and evening 4 submission, or in the case of proof. If you do not Prior submission specify that the manuscript requires margins, it edition. The deadline will be no later than Multiple color Nippon will be trimmed automatically and the 12:00 Noon on the deadline date for prior No proof Sankei 2 Broadcasting transparent ruling will be ignored. submission of color manuscripts and 3:00 Final submission Building *2 As a general rule, submitted data will be p.m. on the deadline date for nal submis- System Group trimmed automatically. Accordingly, please sion. Group delete all remarks, tombows and other Note 2: The deadline for color proofs is 3: 00 p.m. on the submission date. Two copies of each color proof will be provided to unnecessary objects, margins, and anchor the advertising agency. points from the file, and send one, complete file Note 3: For supplements (separate volume), the deadline date will be counted from the print date. This digital media only. submission guide is applicable for all papers published by The Sankei Shimbun Group.

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