Beyblade Burst Theme Song Presentation 1st Genera on (2002-2004) 2nd Genera on (2010-2014) 154 episodes 221 episodes 3.65BB+ Retail Toy Sales
350MM+ Tops Sold
400+ License Partners
25MM+ Online Ba les
80+ 350+ Countries TV Episodes BACK TO EUROPE Genre : Boys ac on 2017
Target : Boys 6-12 years old
Number of episodes (Season 1: 22min. x 51eps)
Japan Launch: April 4, 2016
Produced By: d-rights Inc. / OLM, Inc.
・STUDIO:OLM, Inc. ・Major TV Anima on Works “Li le Ba lers Experience Series” “Yo-kai Watch” “Pokémon Series” “Inazuma Eleven Series”
・DIRECTOR: Katsuhito Akiyama -Recent TV Anima on works Inazuma Eleven 2008 – 2011 Inazuma Eleven Go 2012 – 2014
・WRITER: Hideki Sonoda -Recent TV Anima on works Pokémon Series 1997 –
・CHARACTER DESIGN: Toshiaki Oohashi -Recent TV Anima on works Li le Ba lers Experience 2013– o New Produc on: Award winning produc on company OLM o Enhanced CG used on tops and avatars makes Beyblade Burst much more visually dynamic and exci ng in ba le scenes. o Relatable Theme: Beyblade Burst has a theme of “Real Sports” and takes place in a school/family se ng, whereas Gen 2 was a lot more fantas cal with a darker storyline. o Music: All new theme song and intro music from branding agency, Cord, who has worked on anima on tles as well as Oscar-nominated original scores for films. Welcome to the world of Beyblade; this is the story of a group of passionate Bladers who follow their dreams on an unforge able journey to the top. Valt Aoi is crazy about Beyblade. Valt’s best friend since childhood, Shu Kurenai, is hailed as a Beyblade prodigy and has already been named as one of the Na onal Beyblade Tournament’s Final Four. Inspired by Shu’s accomplishments, Valt sets his sights on reaching this year’s na onal tournament. But to get to the big leagues, he must first emerge victorious from the district tournament – no easy feat, given the tough opponents standing in his way. Determined to win, Valt aims to make it to the championship, where he hopes to ba le Shu and move on to the na onal tournament. As he ba les, Valt broadens his circle of friends and reaches new heights. Without even realizing it, he has begun to dream of becoming the best Blader in the world.
¥ Master Toy Partner: Hasbro
¥ Target Launch North America: 1/1/17 (US) with early launch in September 2016 (Canada)
¥ Target Launch EU & Other Territories: 2017
¥ Toy line features NEW Burst Innova on – tops “burst” in ba le
¥ Adaptability and scalability of product across all global markets (with regular BURST and lower price correc ble SKUs).
¥ Full scale marke ng support
¥ Retail Launch Targets: All major retailers ¥ First Wave of Product Available in U.S. as of 1/1/17.
¥ Early Launch Skus – Core Tops for Canada
¥ Hasbro introducing new Mini Tops: Blind packaged – No burst but compa ble with main line for select channels and emerging markets BEYBLADE.COM
BEYBLADE.COM will launch in conjunc on with the TV show in each market Launched 9th September, 2016
Facebook – approx. 1MM ¥ 500K Downloads (Worldwide) within a month.
¥ Scan, customize, collect and ba le digitally with your tops.
¥ Immersive world integrated with physical play to learn, train and compete.
¥ Expected Robust Digital Community of Millions Targe ng Top Category Leaders in Food Historical Licensing across Western Global and Beverage: Global and Regional QSRs Markets: and Cross Promo ons:
Apparel 400+ Accessories Historical License Bedding Partners Home Furnishing Food & Beverage Footwear Health and Beauty Publishing Sta onery Seasonal Arts and Cra s Novelty Toy Puzzles and Games
¥ BEYBLADE App ¥ Product Website ¥ Online Tutorials ¥ Original Music & Videos Content
2016 2017 2018 Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Aug Broadcast 1ST SEASON 2ND SEASON USA* Toy Non Toy Merch Broadcast 1ST SEASON 2ND SEASON CANADA Toy Non Toy Merch Broadcast 1ST SEASON 2ND EURO and Toy OTHERS* Non Toy Merch Broadcast 1ST SEASON 2ND SEASON LATAM* Toy Non Toy Merch * Target schedule North America
COUNTRY CHANNEL USA Launch Target :Late Autumn 2016 Mini- Marathon and Stun ng/ January 2017. Stripping daily premiere episodes weekly.
CANADA
Launched September 10, 2016
North America
Hasbro Retail Update
¥ Retailers excited for BEYBLADE
¥ Property has rested ¥ Easier Assembly ¥ Innova ve Burst ¥ History of Sales
¥ Broadcast Launch Timing and Schedule Cri cal for Success
¥ Inline Shelf Space ¥ Incremental Endcap ¥ Palate Displays ¥ Promo on JAPAN
COUNTRY CHANNEL JAPAN Launched on 5th April, 2016
Strong ra ngs with both boys and girls (peaking at boys 7-9 = 5.1 and girls 4-6 = 3.0
SALES AND ANIMATION o Toys Launched in July 2015 by Tomy, before any TV support - tracking prior genera on in volume and dollar sales before wave 2.
BRAND RECOGNITION o At least 1 of 3 Boys 6-11 know BEYBLADE o BEYBLADE ranks #1 in the story-line manga genre in Coro Coro Comics (top boys manga magazine), #4 overall for all proper es. JAPAN TOURNAMENTS & EVENTS o Tournaments held at retailers and targeted event venues o Kids make a queue to par cipate in the tournament before doors open o At Bootcamp kids get ac ve and prac ce Bey moves through dancing
Thousands of Bladers competed in local and regional tournaments but only 25 of the best Bladers from around the world were invited to Toronto in 2012 to “LET IT RIP” in hopes of becoming the BEYBLADE World Champion!
Join us at the next BEYBLADE World Championship in 2018! Promo on: JAPAN
¥ Launch: April 2016 ¥ Featured on 11+ Beverages ¥ 5,000 Retail loca ons ¥ Give away, lo ery, Special Displays and Mall Events
Promo on: JAPAN
¥ Launch: May 2016 ¥ Over 10,000 loca ons ¥ Sweepstakes to win special prizes, tops with special colors
Promo on: JAPAN
Photo Shoo ng event The most photogenic kid wins the opportunity to be in the TVCM
What is KIDS-TOKEI? Become the cute kids model, telling us the me from all over the world.
KIDS-TOKEI is Asia's largest organizer of kids model audi on and web content provider, feathering a popular service where Kids Models from around the world tell us the me with their adorable and cute smiles. The web picture with me telling kids changes every minute.
Collabora on with na onal brands and global companies in over 40 countries.
Promo on: JAPAN
¥ Launch: November 2016 ¥ Sweepstakes to win special prizes Promo on: JAPAN
¥ Gummy sweets: 300K + units ¥ Console Video Game plan: 50,000 units ¥ Target Launch: August 2016 ¥ Target Launch: November 2016 ¥ Prize promo on for a rare Beyblade and ¥ Sweepstakes to win special tops, launchers a special starter set
¥ A Beyblade layer a ached to Monthly Magazine - CoroCoro Comic (900K copies/issue) Introduc on of Beyblades on the back of the package JAPAN
Accessories Food & Beverage Games Sta onery Secondary Toys Arts and Cra s And more… ASIA
COUNTRY CHANNEL
SOUTH KOREA TV Ra ng Share was 14.7% among its target audience children 4-13 year old. 20% among boys 7-9 year old.
The number of MD applica ons has been over 60 types products. ASIA COUNTRY/REGION CHANNEL TAIWAN The launch date TBA
HONG KONG Launched on 14th May at 4 pm. The average TV ra ng on TVB is 1.14%.
ASIA COUNTRY/REGION CHANNEL SINGAPORE or
MALAYSIA or
PHILIPPINES or Launch Schedules are TBA THAILAND or
INDONESIA or
VIETNAM or Welcome to Generation 3 of a Global Phenomenon