Beyblade Burst Theme Song Presentation 1st Generaon (2002-2004) 2nd Generaon (2010-2014) 154 episodes 221 episodes 3.65BB+ Retail Toy Sales 350MM+ Tops Sold 400+ License Partners 25MM+ Online Bales 80+ 350+ Countries TV Episodes BACK TO EUROPE Genre : Boys acon 2017 Target : Boys 6-12 years old Number of episodes (Season 1: 22min. x 51eps) Japan Launch: April 4, 2016 Produced By: d-rights Inc. / OLM, Inc. ・STUDIO:OLM, Inc. ・Major TV Animaon Works “LiJle BaJlers Experience Series” “Yo-kai Watch” “Pokémon Series” “Inazuma Eleven Series” ・DIRECTOR: Katsuhito Akiyama -Recent TV Animaon works Inazuma Eleven 2008 – 2011 Inazuma Eleven Go 2012 – 2014 ・WRITER: Hideki Sonoda -Recent TV Animaon works Pokémon Series 1997 – ・CHARACTER DESIGN: Toshiaki Oohashi -Recent TV Animaon works Li>le Ba>lers Experience 2013– o New Produc*on: Award winning produc*on company OLM o Enhanced CG used on tops and avatars makes Beyblade Burst much more visually dynamic and excing in bale scenes. o Relatable Theme: Beyblade Burst has a theme oF “Real Sports” and takes place in a school/Family se`ng, whereas Gen 2 was a lot more Fantas*cal with a darker storyline. o Music: All new theme song and intro music From branding agency, Cord, who has worked on anima*on *tles as well as Oscar-nominated original scores for films. Welcome to the world of Beyblade; this is the story of a Group of passionate Bladers who follow their dreams on an unforGeIable journey to the top. Valt Aoi is crazy about Beyblade. Valt’s best friend since childhood, Shu Kurenai, is hailed as a Beyblade prodiGy and has already been named as one of the Naonal Beyblade Tournament’s Final Four. Inspired by Shu’s accomplishments, Valt sets his siGhts on reachinG this year’s naonal tournament. But to Get to the biG leagues, he must first emerGe victorious from the district tournament – no easy feat, Given the touGh opponents standinG in his way. Determined to win, Valt aims to make it to the championship, where he hopes to bale Shu and move on to the naonal tournament. As he bales, Valt broadens his circle of friends and reaches new heiGhts. Without even realizinG it, he has beGun to dream of becominG the best Blader in the world. • Master Toy Partner: Hasbro • Target Launch North America: 1/1/17 (US) with early launch in September 2016 (Canada) • Target Launch EU & Other Territories: 2017 • Toy line features NEW Burst Innova*on – tops “burst” in ba=le • Adaptability and scalability oF product across all global markets (with regular BURST and lower price correc*ble SKUs). • Full scale marke*ng support • Retail Launch Targets: All major retailers • First Wave oF Product Available in U.S. as of 1/1/17. • Early Launch Skus – Core Tops for Canada • Hasbro introducing new Mini Tops: Blind packaged – No burst but compable with main line for select channels and emerging markets BEYBLADE.COM BEYBLADE.COM will launch in conjunc9on with the TV show in each market Launched 9th September, 2016 Facebook – approx. 1MM • 500K Downloads (Worldwide) within a month. • Scan, customize, collect and bale digitally with your tops. • Immersive world integrated with physical play to learn, train and compete. • Expected Robust Digital Community oF Millions Targe*ng Top Category Leaders in Food Historical Licensing across Western Global and Beverage: Global and Regional QSRs Markets: and Cross Promoons: Apparel 400+ Accessories Historical License Bedding Partners Home Furnishing Food & Beverage Footwear Health and Beauty Publishing Staonery Seasonal Arts and Crais Novelty Toy Puzzles and Games • BEYBLADE App • Product Website • Online Tutorials • Original Music & Videos Content 2016 2017 2018 Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Aug Broadcast 1ST SEASON 2ND SEASON USA* Toy Non Toy Merch Broadcast 1ST SEASON 2ND SEASON CANADA Toy Non Toy Merch Broadcast 1ST SEASON 2ND EURO and Toy OTHERS* Non Toy Merch Broadcast 1ST SEASON 2ND SEASON LATAM* Toy Non Toy Merch * TarGet schedule North America COUNTRY CHANNEL USA Launch Target :Late Autumn 2016 Mini- Marathon and Stun*ng/ January 2017. Stripping daily premiere episodes weekly. CANADA Launched September 10, 2016 North America Hasbro Retail Update • Retailers excited For BEYBLADE • Property has rested • Easier Assembly • Innovave Burst • History of Sales • Broadcast Launch Timing and Schedule Crical for Success • Inline Shelf Space • Incremental Endcap • Palate Displays • Promoon JAPAN COUNTRY CHANNEL JAPAN Launched on 5th April, 2016 Strong rangs with both boys and girls (peaking at boys 7-9 = 5.1 and girls 4-6 = 3.0 SALES AND ANIMATION o Toys Launched in July 2015 by Tomy, beFore any TV support - tracking prior genera*on in volume and dollar sales beFore wave 2. BRAND RECOGNITION o At least 1 oF 3 Boys 6-11 know BEYBLADE o BEYBLADE ranks #1 in the story-line manga genre in Coro Coro Comics (top boys manga magazine), #4 overall For all proper*es. JAPAN TOURNAMENTS & EVENTS o Tournaments held at retailers and targeted event venues o Kids make a queue to par*cipate in the tournament beFore doors open o At Bootcamp kids get ac*ve and prac*ce Bey moves through dancing Thousands of Bladers competed in local and regional tournaments but only 25 of the best Bladers From around the world were invited to Toronto in 2012 to “LET IT RIP” in hopes oF becoming the BEYBLADE World Champion! Join us at the next BEYBLADE World Championship in 2018! Promoon: JAPAN • Launch: April 2016 • Featured on 11+ Beverages • 5,000 Retail locaons • Give away, loIery, Special Displays and Mall Events Promoon: JAPAN • Launch: May 2016 • Over 10,000 locaons • Sweepstakes to win special prizes, tops with special colors Promoon: JAPAN Photo Shoo9nG event The most photoGenic kid wins the opportunity to be in the TVCM What is KIDS-TOKEI? Become the cute kids model, tellinG us the 9me from all over the world. KIDS-TOKEI is Asia's larGest orGanizer of kids model audi9on and web content provider, featherinG a popular service where Kids Models from around the world tell us the 9me with their adorable and cute smiles. The web picture with 9me tellinG kids chanGes every minute. Collaboraon with naonal brands and Global companies in over 40 countries. Promoon: JAPAN • Launch: November 2016 • Sweepstakes to win special prizes Promoon: JAPAN • Gummy sweets: 300K + units • Console Video Game plan: 50,000 units • TarGet Launch: AuGust 2016 • TarGet Launch: November 2016 • Prize promo9on for a rare Beyblade and • Sweepstakes to win special tops, launchers a special starter set <Package image> • A Beyblade layer aached to Monthly Magazine - CoroCoro Comic (900K copies/issue) Introduc9on of Beyblades on the back of the package JAPAN Accessories Food & Beverage Games Staonery Secondary Toys Arts and Crais And more… ASIA COUNTRY CHANNEL SOUTH KOREA TV Ra*ng Share was 14.7% among its target audience children 4-13 year old. 20% among boys 7-9 year old. The number oF MD applica*ons has been over 60 types products. ASIA COUNTRY/REGION CHANNEL TAIWAN The launch date TBA HONG KONG Launched on 14th May at 4 pm. The average TV ra*ng on TVB is 1.14%. ASIA COUNTRY/REGION CHANNEL SINGAPORE or MALAYSIA or PHILIPPINES or Launch Schedules are TBA THAILAND or INDONESIA or VIETNAM or Welcome to Generation 3 of a Global Phenomenon .