Stakeholder Sustainability Corporate Leading Innovative Golden Honest
Engagement Strategy Governance Investment Finance Practices Lending Tender 131 Care cts. who ospe e favorable students ning activities . en. together ning opportunities. e employment pr en in school. bringing , ces and diverse lear year esour every ogram. held engthen their futur is oject worth about NT$2.61 million. eunion r esponsible image. om "Making Friends with Love" activities ces to contribute to disadvantaged childr ce of educational r ed students have equal access to lear ed students to continue their studies at higher levels and campaign esour oader perspectives to str Love" eports on the campaign. at sponsor with e th r e than NT$113.8 million donated to keep child elated charity events held. ning development. give Fubon a mor ease the sense of fulfillment among donors to ng employees and the public engthens identification with the Company amo ovides a steady sour ime spent working on the pr otal of NT$16.32 million spent on pr and boosts its socially r cultivate br corporate image. cing their confidence and to economically disadvantaged students, enhan lear Str d their benefactors. Encourage interaction between the students an Ensur Mobilize Fubon r Incr Encourage sponsor T T 9,818 people made donations. Mor Collaborated with 2,507 schools. 10 r 74 media r 23,770 beneficiaries fr Pr Friends ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● "Making school and their benefactors. eceived support to stay in r A paign "Making Friends with Love" Education Cam Benefits 2018 Input Mid-term Goals 2018 Output Long- term Goals t t s e h o g a e s t e t n i i
e i h e ofit t t i t d w h s
m n t
e eak
s u
s t u y s l t t B m d i i r - inclusive a potential a d n
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s
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g
P s ensur s t innate m s n
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r d " n m i w e y
P - u o seeks v l t
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ead financial literacy t . w c e p e p
i m
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t
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t o - y w o p r o ogram. ple br ogram helped economically disadvantaged peo r r n e s o p p owth classes attended. e financial competencies to spr . l e
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a v " a t h
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o eas. n ning pr l W v h t f - u a e than NT$6.6 million accumulated.
e e T o
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out of th t a t n the pr NT$3.79 million spent o Nearly 6,000 volunteer hours contributed. 28 people completed the pr Assets totaling mor 3,640 hours of personal gr Participants ear This savings and lear n s
r a c o the f y o l ● ● ● ● ● ● ● Leverage the Company ally disadvantaged families gain the Help second- generation members of economic means to br education in r g t i o o u
and a P t
n p d i
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n u o
e i a e d p gr v b v l d v g a r r e e a n u o Program Penghu Make-a-Wish o utilize L G F ams rment Progr erse Empowe 8.6 Div Goal for all and pr and quality education d they set out to pursue their dr S h to a 2018 Input Mid-term Goals Long- term Goals 2018 Output Benefits Fubon Volunteers Association Activities
Time spent working on the project worth NT$870,000. 2018 ● NT$7.68 million spent on activities. Input ●
● Fubon volunteers participated in activities 4,393 times.
● Total of 41 media reports on the events.
2018 ● 946 new volunteers added in 2018.
Output ● Volunteers participated 4,393 times and contributed around 27,000 hours, up 18% from a year earlier.
● Encourages employees to serve and participate, helps forge team unity, and bolsters employee identification with the corporate culture. Benefits
● Gives employees tangible opportunities to help and show concern for socially disadvantaged groups, manifests goodwill of Fubon people who want to engage in volunteer service.
● Leverage Fubon resources to continue to hold wide range of activities; attract participation of Mid-term employees and increase participation rate year-by-year.
Goals ● Fuse charity and technology, and use the power of social media to call on more employees and their families to become volunteers and get a taste of the spirit of volunteering.
● Give employees a sense of fulfillment and a realization of their self-worth through volunteer service and enhance their sense of well-being. Long- Get Fubon employees and their families to join to help forge team unity and strengthen their term ● identification with the corporate culture. Goals The "Dream 30" program, co-organized by the Fubon Charity Foundation and Fubon Land, helps improve ● Transform corporate profits into social engagement; devote resources to sustainable practices as a way of giving back to society. learning facilities and the learning environment in remote areas.
Youth Empowerment Programs Film Education
● Paid manpower invested: nearly 30,000 hours.
2018 ● Paid manpower invested: 10,233 hours. 2018 ● More than 80,000 hours put in by outside instructors.
Input ● 25 sets of teaching materials, including worksheets. Input ● More than 23,000 hours of service contributed by volunteers.
● NT$9.72 million spent on related programs.
● 249 students benefit from film classes at high schools and vocational schools. 104 high school and vocational school teachers benefit from training. ● 21,804 website members, 73,880 page views for the Young Voice website. ● 2018 2018 "Young Voice Super Festival" exhibited 86 works, was seen by 21,979 visitors. ● Worked with Taiwan’s three major film festivals to train 92 youth as film judges for 2018 ● Output young film festival juries. ● 180 people participated in Young Voice workshops; 79 works produced in workshop Output classes. ● 445 elementary school students benefited from three film events led by older students. ● 25 videos produced through the Young Voice Dream Project.
● Broadens the horizons and experience of teenagers through cooperation with
● Large-scale exhibitions used to give expression to the voices and works of teenagers different kinds of film festivals. and spark dialogue between generations, showcasing the importance of teenagers Deepens the roots of film education, gets children into the habit of watching movies making their voices heard. Benefits ● Benefits and experience differences between cultures. Connects professional education partners, such as people in drama and film ● ● Brings together the film education community, public agencies and the film industry education, and nurtures young artists to design and lead courses to help expand the to forge a consensus on film education goals. young students’ horizons.
● Improve the sensitivity of teenagers to film and their ability to think critically about
● Organize systematically videos and written descriptions of foundation activities to Mid-term films. Mid-term share the achievements of those activities with more groups. Goals ● Get international film festivals in Taiwan to set up teenager juries and set an example
Goals ● Manage social networking sites to bring together teenagers interested in using new of cooperation with film festivals for the future. media to express themselves.
● Urge the education system to offer more elective film education courses so that the Long- Long- viewpoints of Taiwanese teenagers are seen by the world. ● Establish Fubon as the benchmark for media education for teenagers, and as a result term term strengthen the brand’s socially responsible image and international visibility. ● Make people aware of the importance of film education, and work with the film Goals Goals industry to create a structure for film education.
132 Stakeholder Sustainability Corporate Leading Innovative Golden Honest
Engagement Strategy Governance Investment Finance Practices Lending Tender 133 Care eening rs. eceive income. ’ onment for aiwan cultural engthen their self- ural issues outside ilan country s small farmers and ’ oups. ovide them with e for their own health e gr aiwan ease their families e people identify with the spirit of onmental and cult rme om outstanding small fa in Y Fubon EDU harvest activity ning income of about NT$1.07 million. ll farms, six film scr ning experiences at sma between the public and people with disabilities. to car ocess encouraging them om these activities. ness n, perform or exhibit their works, helping str ogram worth about NT$800,000. businesses/social enterprises r aiwan cultural and film e fr chased 2,054 kilos of ric ly diverse species. onment and help humanity co-exist with social alents ee hands-on lear derstanding of T n about and gain an un onment. abilities, giving them engthen the self-confidence of people with dis es to perform, hone their talents and incr eated. ith NPOs/T omotional channels and platforms developed w eater together es, thr e the talent of people with disabilities and foster a friendly envir ctive pr e for the envir fe ograms str omote gr ime worked on pr otal of 16 NPOs/T otal of 250 people performed, ear and film businesses/small farm enterprises. rs of four mini farmer markets, a total of 2,994 hou and discussion sessions, activities cr anizers. funding as event co-org employees lear hours. e pr food safety issues, in th and the envir ic welfar of work and become pillars of support for publ opportunities to lear opportuniti confidence. them. ributed. 38 volunteer hours cont Six lectur fr 1,466 people benefited Fubon people pur T terias to help social enterprise events held at employee cafe Regular agricultural and Ef Motivate employees to engage in social, envir Car wer invested: 1,702 Paid manpo Pr lities and pr Unleash the many talents of people with disabi Nurtur Pr NT$8.05 million spent. T 76 events held, attended by 30,960 people. T lue of training about NT$450,000. People attended training sessions 651 times; va ● ● ● ● ● ● ● ● ● ● nd or customer in various activities to Encourage participation of an employee + a frie or extend influence of each employee and have m the Fubon brand. ● ● ● ● ● ● ● ● ● rprise/ Nonprofit Social Ente n Cooperation Organizatio 2018 Input Mid-term Goals Long- term Goals Benefits 2018 Output 2018 Input Mid-term Goals 2018 Output Benefits Long- term Goals Encouraging People with Disabilities to Develop Their Artistic T , ed se ea ublic d life . fer people continuing elated seminars and events. ous dialogue and performances alk about Media" had a 13.8% aiwan s T ’ ead positive energy and help the p , equal to 244,000 listeners a day net and mobile phone video platforms to incr d quarter bolster ogram content solidified top spot in ratings and ograms with positive messages, and of esting pr oadcasting, inter e in the thir ding to AC Nielsen data, show "Let d boost business. ectly helping to identify potential customers an n-campus activities. e than 10,000 people attended seminars and o ghbor and gives back to society ough these activities, Fubon acts as a good nei orkers and volunteers worked 3,000 hours on r oduce excellent pr audience shar positive brand image. op healthy attitudes towar by artists with disabilities; help teenagers devel education. number of listeners and expand influence. . distinguish between true and false information indir education opportunities. Hold high school seminars consisting of humor Pr Made use of br Diverse and inter Thr Integrate use of media platforms to spr W Accor Mor alk About Media" event is held on a campus in T ● ● ● ● ● ● ● ● ● s T ’ A "Let Parent-Child Education 2018 Output 2018 Input Mid-term Goals Benefits Long- term Goals Sponsorship
Strengthening the Management and Building the Fubon Guardians Sponsoring Large-scale Sports Events 1 Roster of the Fubon Braves 2 Franchise 3 and Nurturing Elite Athletes
U.S. PGA Tour player Pan Cheng-Tsung is sponsored by Fubon.
2018 Input ● Spent nearly NT$400 million on sponsoring and organizing major sports competitions
● Fubon Braves reached the Super Basketball League championship series for the second time; finished as the SBL runner-up
● Fubon Guardians acquired operating rights for Xinzhuang Baseball Stadium; in first year of operations, attendance averaged 5,664, up 26% from a year earlier, the highest growth 2018 Output among the four teams in the league
● The Fubon Yeangder JPGA Senior Open was Taiwan’s first golf tournament jointly sanctioned in Taiwan and Japan; its total prize money was 40 million Japanese yen
● Fubon Financial Holdings organized or sponsored 23 sports events
● Striving to turn Fubon Braves and Fubon Guardians into leading teams in Asia and bolster their competitiveness internationally
● Introduced the home/away system used overseas to the UBA (University Basketball Association) Sponsored Asian/ international-level sports events Benefits ●
● Fubon Financial Holdings and its subsidiaries have received Exercise Enterprise Certification Awards from the Ministry of Education’s Sports Administration two years in a row; earned more honors than any other Taiwanese company
● Have received several Sports Activist Awards from the Sports Administration
● Support athletes who show potential to help them fulfill their dreams and compete on international stages
Mid-term Goals ● Support a pro baseball team and manage its home stadium to give fans the best possible ballpark experience
● Sponsor or organize sports events, give athletes opportunities to compete, and cultivate public interest in sports
Nurture elite athletes to elevate Taiwan’s international visibility Long-term Goals ●
● Serve as title sponsor of international sports events, strengthen Taiwan’s ability to plan international competitions; foster an exercise culture to forge a healthier society
13 4 Stakeholder Sustainability Corporate Leading Innovative Golden Honest
Engagement Strategy Governance Investment Finance Practices Lending Tender 135 Care s s d g " ’ d , e r d n n n i v e e The l a a t k d
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r G h i h i a c n h e v aiwan. n t i hours in 2017. T r employment. This add n e 2018, virtuous employees wer a can l personal gr " i and T T 8.6.3 Fubon V aign iends with Love" Education Camp 8.6.2 "Making Fr In h Program ghu Make-a-Wis 8.6.1 Pen S and society W the unable a T i q initiative childr d Founded generation B h p their P The Young Voice campaign in the future will shift its focus to "Young Voice Courses" 8.6.6 Encouraging People with and also organize touring exhibitions. Other priorities will be to provide richer cultural Disabilities to Reach Their experiences to Taiwanese youth, strengthen cooperation with museums, and cultivate Potential citizens who can think and act independently through discussion and practice. Since 2004, Fubon has held the "Taipei Film Education Fubon Bank Artistic Achievement Awards for the Disabled" to help people with Film education covers everything from having teenagers explore how films are created disabilities nurture their innate talents and to cultivating the ability to think independently. The "Rolling Film School" program and enable the general public to gain insight the "Hand-in-Hand" initiative have brought film education into the curriculums of high into each of their heartfelt stories. Prizes schools and elementary schools, using special teaching materials to discuss film themes and are awarded as a form of encouragement narratives with the students. Also, teenage juries are being trained to bring a younger point — but even more importantly, the of view to Taiwan’s international film festivals and set an example of cooperation for film participants are given an opportunity festivals in the future. Three winners of Fubon Artistic Achievement Awards for to perform and showcase their talents the Disabled appear in a concert. Efforts will continue to be made to bring together the film industry and the education to a wider audience. The Talent Awards system. Resources from the Prix Jeunesse International in Munich will be drawn on to guide program comprises a comprehensive the production of TV shows, and a package of film education teaching materials will be development framework that helps nurture the talents of people with disabilities through a produced for courses organized in collaboration with the Film Collectors Museum. systematic program that provides care and support from beginning to end.
8.6.5 Parent-Child Education and Cooperation with Social Enterprises 8.6.7 Sports Sponsorships Parent-Child Education The spirit of "passing on the game" has always been at the center of Fubon Financial Holdings’ support for sports in Taiwan, whether developing elite athletes or teams with great potential or Communication is carried out through a public platform involving two popular shows serving as the title sponsor or main organizer of international competitions. Fubon invests nearly broadcast on Taiwan’s Broadcasting Corporation of China (BCC) network: "Let’s Talk About NT$400 million a year to support a wide range of disciplines, from sports emphasizing individual Media" (broadcast Monday to Friday) and "Staying Young" (broadcast on Saturdays). skills such as golf, tennis, long-distance running and weightlifting to sports demanding teamwork, These shows impart healthy attitudes and concepts on a wide range of topics, from health such as baseball and basketball. These sponsorships are primarily concentrated in four of the and fitness and money management to parent-child relationships, the workplace, and biggest participatory pastimes in Taiwan – baseball, basketball, golf and marathons. communication with people of the opposite sex. At the same time, an online video channel that one can watch at any time has been developed and campus seminars organized. This Cultivation of Elite Athletes/Teams fusion of traditional media, new media, and offline activities has enabled Fubon to expand Fubon Financial Holdings owns and operates two sports franchises – the Fubon Braves in the Super these initiatives’ influence and reach. Beyond the continued integration of broadcasting and Basketball League (SBL) and the Fubon Guardians in Taiwan’s Chinese Professional Baseball League online video platforms, Fubon also intends to extend its campaign to the production of TV (CPBL). It also nurtures young baseball talent, sponsoring the Fubon Bulls amateur baseball team shows to expand the impact of positive energy and convey the idea of a common good. for the past 26 years. Through these commitments, Fubon is currently the only company in Taiwan Cooperation with Social Enterprises to have a Division A amateur baseball team and baseball and basketball teams at their highest levels of competition in Taiwan. Consistent with its ideals of giving back to society and spreading the message of a common The Company is equally dedicated to developing elite athletes capable of performing at a high good, Fubon has made social education a part of employee benefits by giving them level internationally. They include female weightlifter and world and Asian Games champion Kuo exposure to different fields. A new initiative in 2018 brought agricultural social enterprises Hsing-chun, top 100 PGA Tour Player Pan Cheng-Tsung, senior golfer Lu Chien-Soon, female golfer to Fubon employee cafeterias for the first time, raising employee awareness of food safety Phoebe Yao, female tennis player Hsu Ching-Wen, and several young up-and-coming golfers, issues while supporting Taiwan’s eco-friendly farms and giving tangible expression to the such as Chen Yu-Ju and Yeh Yu-Chen. The financial support given to these athletes gives them the Fubon brand’s spirit of positive energy. Looking to deepen this spirit in the future, Fubon will freedom to fully harness their potential and earn the highest honors for Taiwan in the international encourage its people to become the seeds of positive energy and work together for a better arena. environmental and economic tomorrow in Taiwan.
13 6 Stakeholder Sustainability Corporate Leading Innovative Golden Honest
Engagement Strategy Governance Investment Finance Practices Lending Tender 13 7 Care
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All sports have common, universal values that transcend culture, including the competitive spirit helping strengthen’s baseball’s popularity at the grassroots level: The Fubon Baseball Little League and perseverance of athletes that serve as perfect examples of "positive energy." Fubon firmly Championship, held since 2015, and the Fubon U18 Future Stars Game. Fubon has sponsored believes that encouraging healthy exercise as a way of life empowers people to strengthen a senior golf event for 16 years running to reinforce the spirit of passing the game on to future themselves physically and enhances their sense of well-being, helping elevate the overall vitality of generations and backed the Taipei Marathon for 10 years in a row, successfully getting people to the country. This virtuous circle perfectly captures the spirit of "positive energy" embodied by the run to improve their health. Fubon brand. In 2018, Fubon Financial Holdings sponsored/organized 23 major sports events that drew the As one of the biggest corporate champions of sports in Taiwan, Fubon Financial Holdings participation of more than 100,000 people (including competitors, spectators, and volunteers). continued in 2018 to organize and sponsor large-scale sporting events, including two events Seven of them are described below:
Year Key Initiatives
Fubon Yeangder Senior Open
● The Fubon Group has sponsored a Senior Open golf tournament for 16 years in a row, bringing together some of the world’s best golfers in Taiwan and giving Taiwanese players international exposure.
2013–present ● The 2018 event was the first time Fubon teamed up with the Yeangder Group and the Japan PGA and was the first golf tournament held in Taiwan sanctioned by sports bodies in both Taiwan and Japan. It was also one of the year’s most important senior golf events in Asia.
● More than 80 senior golfers competed in the 2018 tournament, vying for total prize money of 40 million Japanese yen (NT$10.9 million).
● In the spirit of its mission to "pass on the game" to the next generation, the tournament gives wild cards to amateur golfers to give them the chance to learn from the experienced pros. News media ran 43 reports on the 2018 event and digital media had a reach of 97,000 people. Highlights of the tournament were broadcast on Sportcast Taiwan and WIN TV.
Taipei Marathon
● The Taipei Marathon got its start in 1986. Over the past 32 years, it has been a fixture in Taipei city marketing campaigns and emerged as one of the biggest marathons in Asia. A total of 27,000 runners competed in the 2018 Taipei Marathon, and 77,000 people, including spectators, staff, and volunteers, participated in the event. A pre-race sports fair drew 35,000 people.
2009–present ● For the past two years, Fubon has organized a "Fubon Happy Run" group ahead of the event and invited Fubon Guardian players Kao Kuo-Hui and Kao Kuo-Lin and weightlifter Kuo Hsing-chun to make appearances to get Fubon employees and club runners to register for the race.
● A new live-stream "Fubon Happy Run Show" and previews of Fubon Happy Run group activities were posted on Facebook and drew 320,000 views.
● Worked with Fubon subsidiaries to expand the race sponsorship’s impact; for example, Taipei Fubon Bank became the Chinese Taipei Road Running Association acquiring bank (processing credit or debit card payments on its behalf) and used the event to promote LuckyPAY. The life and P&C insurance units offered special insurance packages for the event, and Fubon Securities held promotional activities at stalls set up at the venue.
Fubon Baseball Little League Championship
● Tournament supports grassroots development of the game in Taiwan, provides the toughest competitive arena for Little League baseball in the country, and motivates teams and players to qualify for the Little League World Series in Williamsport, Pennsylvania, and represent Taiwan.
● Teams from remote areas invited to head north and participate in the event, narrowing the urban-rural divide; 16 teams from northern, central, southern and eastern Taiwan take part in the hardball division, while six play in a division using a softer baseball, making the tournament more competitive.
● Tournament has come to be seen as a warmup for the Williamsport qualifying tournament; participant Guishan Elementary School went on to represent 2015–present Taiwan in the Asia-Pacific LLWS qualifying tourney and received NT$200,000 from Fubon to help with travel expenses.
● For the first time ever, the Fubon Championship invited a team from the Taipei Japanese School and one from an elementary school in South Korea in 2018 to play exhibition games, enabling young players from different countries to compare their skills and giving the tournament more of an international flavor.
● Held a special gathering for coaches to share ideas; invited Fubon Guardian and Fubon Bull players to take part in the Fubon Championship opening ceremony and a baseball clinic and spend time with the young players to pass on their skills and the spirit of sportsmanship.
● Media reports and live streaming of the games on different platforms gave Little League baseball excellent publicity; posts on the competition had a reach of 850,000 people.
● The tournament received broad media exposure, with nearly 730 news reports on the games.
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