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Curriculum Vitae Academic Experience CURRICULUM VITAE RONALD J. DICK Duquesne University A. J. Palumbo School of Business 600 Forbes Avenue Pittsburgh, PA 15282 E-mail: [email protected] Cell Phone: 540-421-0142 Fax Phone: 412-396-4764 Work Phone: 412-396-1957 EDUCATION PROFILE: Temple University. Philadelphia, Pennsylvania. 1994-2000 Ed.D. Sports Administration Saint Joseph’s University. Philadelphia, Pennsylvania. 1985-1990 MBA Management 1980-1984 BS Management/Marketing ACADEMIC EXPERIENCE: 2006- Present Assistant Professor – Sport Marketing Duquesne University Pittsburgh, PA. 2004 – 2006 Assistant Professor - Sport Management James Madison University (JMU) Harrisonburg, VA. Director - JMU Sports Sales Lab: Students were trained and put in a position to be successful with the use of informative marketing involving JMU football and basketball. Generated $15,000 plus in NEW season ticket revenue in 16 days. 2005 - 2006 Internship Program Coordinator: Secured internships for JMU students with NBA, NHL, NFL, MLB, WNBA, NASCAR, PGA, LPGA organizations as well as several NCAA athletic departments. 1 2004 - 2006 Sport Communication Minor Coordinator Courses taught: KIN 570 College Athletic Administration KIN 435 Sport Sales and Promotion KIN 432 Introduction to Marketing in the Sport Industry KIN 333 Management in Sport, Recreation and Fitness Settings 2000-2004 Associate Professor - School of Business Coordinator of Internship Program University of New Haven, New Haven, Connecticut. Courses taught: Executive MBA (EXID 930 Marketing Practice) MG 611 Graduate MBA: Sports Marketing, Promotions, and Public Relations MG 610 Graduate MBA: The Sport Industry MK 609 Marketing MK 475 Sport Event Management MG 455 Total Quality Management MG 430 Financial Management Sports Administration MK 402 Marketing Services MG 335 Marketing & Public Relations in Sports MK 316 Sales Management MG 310 Management and Organization MK 300 Principles of Marketing MG 120 Development of American Sports BA 100 Leadership 1999-2000 Adjunct Professor University of Houston, Houston, Texas. Courses taught: PEP 6397 Sport Finance PEP 6355 Promotional Strategies for Sports 2 1997-1999 Assistant Professor Director of Sport and Recreation Management Program Marian College, Fond du Lac, Wisconsin. Courses taught: SM 440 Senior Seminar in Sport Management SM 422 Sport and Recreation Marketing SM 404 Special Topics in Sport and Recreation Management SM 401 Economics of Sport and Recreation Management SM 302 Management of Sport and Recreation Facilities MK 302 Principles of Advertising SM 301 Legal Issues in Sport and Recreation Management SM 202 Sport and Recreation SM 201 Introduction to Sport and Recreation Management MK 201 Principles of Marketing SPORT INDUSTRY EXPERIENCE: 1999-2000 University of Houston (Conference USA). Houston, Texas. Assistant Director of Athletics for Ticket Operations ♦ Responsible for the entire ticket operation including budget and employee management. ♦ Created and maximized profit centers for athletic department. ♦ Developed and increased customer service with complete customer relation plan. 1997-1999 Marian College. Fond du Lac, Wisconsin. Director of Athletics and Assistant Dean for Student Athletic Programs. ♦ Responsible for the leadership and vision necessary to successfully manage the fiscal and human operations of the college’s entire athletic program. ♦ Directed all program planning, fiscal and personnel management, compliance and enforcement of all conference college rules and regulations. ♦ Development and maintenance of quality athletic programs for women and men. ♦ Established highest cumulative GPA for student athletes at 3.1. ♦ Established gender equity in the athletic department. ♦ Set school record with most collective victories and six Lake Michigan Conference Champions in a single season. 3 ♦ Shattered all attendance records at college home sporting events. ♦ Created sponsorship packages with local, regional and national businesses which maximized revenue streams. 1996-1997 New Jersey Nets (NBA). East Rutherford, New Jersey. Director of Sales. ♦ Managed a department that did $18.7 million of business. ♦ Led department to increase in sales of 15%. ♦ Maintained Nets status as first in NBA group sales business. ♦ Created top group sales theme night- Gospel Music Slam (3,000)+. 1987-1996 Philadelphia 76ers (NBA). Philadelphia, Pennsylvania. Director of Group Sales. ♦ Responsible for all aspects of group sales. ♦ Managed 10 person sales staff. ♦ Interviewed, hired and trained all sales staff. ♦ Organized, updated and analyzed all database information. ♦ Generated weekly and annual reports that allowed the organization to best understand sales activities. ♦ Wrote, produced and coordinated all correspondence from sales office including direct mail pieces. ♦ Determined and procured new prospect lists and their equal distribution to the sales staff. ♦ Exceeded goal nine consecutive seasons, despite win/loss percentage decreasing six years in succession. ♦ Ranked third in NBA group sales revenue. ♦ Public Address Announcer. ♦ 76ers Color Analyst on WIP 610 radio broadcast. 1989-1993 Video Coordinator and NBA Scout. 1985-1987 Assistant Director of Group Sales. 1984-1985 Sales Representative. 1982-1984 Group Sales Assistant. 1990-1993 Philadelphia Spirit (United States Basketball League). Philadelphia, Pennsylvania. Assistant Coach. ♦ Responsible for all coaching activities including: advanced USBL scouting, college scouting, play diagramming and complete control of team practices. ♦ 1991 USBL Champions (.782 won/loss percentage). ♦ 1992 USBL 2nd place (.785 won/loss percentage). 4 RESEARCH AND SCHOLARSHIP Publications Trail, G.T., Robinson, M.J., Dick, R., & Gillentine, A. (2005). “Fans vs. Spectators: An Analysis of Those Who Attended Intercollegiate Football Games.” Sports Marketing Quarterly, 14(1), 43-53. Singh, P., Sack A., & Dick, R. (2003). “Free Agency and Pay Discrimination in Major League Baseball.” Sociology of Sport Journal, 20(3), 275-286. Trail, G.T., Robinson, M.J., Dick, R. and Gillentine, A. (2003). “Motives and Points of Attachment: Fans Versus Spectators in Intercollegiate Athletics.” Sport Marketing Quarterly, 12 4, 217-227. Dick, R. & Sack, A. (2003). “NBA Marketing Directors’ Perceptions of Effective Marketing Techniques: A Longitudinal Study.” International Sports Journal, 7(1), 88-99. Presentations Southall, R.M., Irwin, R.L., Kadlecek, J., & Dick R. (2006). “Evaluating the Effectiveness of Metadiscrete Sales Training Programs.” Paper accepted and to be presented at the Sport Marketing Association Conference, University of Northern Colorado, Denver, CO November 2-4, 2006. Chen, S., Dick, R., Ya-tung, T., Chie-Der, D. (2006) “Comparison of Spectators and Franchise Staff’s Perceptions on Effectiveness of Marketing Techniques Adopted by the Super Basketball League in Taiwan.” Paper accepted and to be presented at the Sport Marketing Association Conference, University of Northern Colorado, Denver, CO November 2-4, 2006. Gacio-Harrolle, M., Trail, G. T., Dick, R., & Mather, M. (2006). “Replication and Extension of the Sport Spectator Consumption Behavior Model.” North American Society of Sport Management Conference. Paper presented at NASSM Conference, Wichita State University, Kansas City, MO June 1-4, 2006. Southall, R., Dick, R., & McKelvey, S. (2006) “Theory and Practice in Action: Experiential Learning in Sports Sales Training.” North American Society of Sport Management Conference. Paper presented at NASSM Conference, Wichita State University, Kansas City, MO June 1-4, 2006. Dick, R. & Turner, B. “Comparing the Perceptions of Marketing Techniques Used to Increase Home Game Attendance for NBA Ticket Holders and Directors of Marketing.” Paper presented at Sport Marketing Association Conference, Arizona State University, Phoenix, AZ November 10-13, 2005. 5 Gacio-Harrolle, M., Trail, G.T., Dick, R. & Mather, M. “Replication and Validation of the Fan and Spectator Model.” Paper presented at Sport Marketing Association Conference, Arizona State University, Phoenix, AZ November 10-13, 2005. Dick, R. “The Evolution of Female Sports and Women Executives in the Athletic World.” (SC’MOI), Historical Holiday Inn, Philadelphia, PA April 8-10, 2005. Turner, B., Greenwell, C., & Dick, R. “Marketing Intercollegiate Athletics at the Division D-III Level.” Paper presented at Sport Marketing Association Conference, University of Memphis, Memphis, TN November 18-21, 2004. Dick, R., “Marketing Technique Effectiveness: Comparing the Perceptions of NBA Marketing Directors and NBA Ticket Holders.” Paper presented at Sport Marketing Association Conference, University of Memphis, Memphis, TN November 18-21, 2004. Dick, R., “NBA Marketing Directors’ Perception of Effectiveness of Marketing Techniques: A Study Comparing 1997-1998 Season to the 2002-2003 Season.” Paper presented at Sport Marketing Association Conference, University of Florida, Gainesville, FL November 12-15, 2003. Bradish, C. & Dick, R. “Bobble All The Way to the Bank? An Examination of the Effectiveness of the Bobblehead- Doll Promotion.” Paper presented at Sport Marketing Association Conference, University of Florida, Gainesville, FL November 12-15, 2003. Trail, G.T., Robinson, M.J., & Dick, R., “Motives and Points of Attachment: Differences between College Football, Men’s Basketball, and Women’s Basketball.” Paper presented at the NASSM Conference, Ithaca College, Ithaca, NY, May 28-June 1, 2003. Dick, R. “How NBA Directors of Marketing Attract Capacity Crowds: A Longitudinal Study.” Paper was presented
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