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D-SLR Seminar

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D-SLR Seminar DD--SLRSLR SeminarSeminar Basic information about D-SLR How many types of D-SLR lens mount system are available in the market now? 5 types Canon Nikon Panasonic / Olympus Pentax / SONY Sumsung Olympus Canon Nikon Sony Panasonic Camera Panasonic L1 1D MarkN D2X A100 Olympus E1 1Ds Mark D2HS Olympus E500 5D D200 Olympus E330 30D D70 350D D50 Mount Diameter Four Thirds EF Mount F Mount α Mount Mount 51mm 44mm 47mm 44mm Sensor size 4/3 type APS-C size APS-C size APS-C size [mm] 17.3x13.0 22.5x15.0 23.7x15.6 23.7x15.6 Full size 35.8x23.9 Conversion ratio 2x 1.6x 1.5x 1.5x to 35mm camera 1.0x focal length Even with wind angle lens for 35mm film camera, the field of view is narrowed, and the actual image does not become wide angle due to smaller sensor size How many interchangeable lenses have been sold so far? More than 80 million How many interchangeable lenses are there in the market now? 200 pcs. for AF film SLR camera 49 pcs. for D-SLR camera Four Thirds Canon EF Nikon F SONY α Mount Mount Mount Mount Lens Panasonic Canon Nikon SONY Manufacture Olympus (Sigma, (Sigma, (Sigma, Tamron, Tamron, Tamron, Sigma Tokina) Tokina) Tokina) Lens Nothing 30 million 35 million 16 million Property (Minolta from Analog lens) era The total 23 57+ (69) 59 19+ (48) number of (AF50+MF9) lens + (66) Digital 23 (All lenses 5 (EF- 7 6+(6) dedicated lens are designed S)+(13) (DX)+(13) for D-SLR) 4/3 system has the largest lens amount dedicated for D-SLR. This is the big advantage for this system and secure the better picture quality. Four Thirds interchangeable Lens availability mm 35mm 5 10 20 30 40 50 60 70 80 90 100 150 200 300 4.0 /7 - 1 4 m m14- 2 8 m m 7 14 .-./11-22mm22-44m m 11 22 3.5-5.6 /14-45m m28 -90 m m 14 45 NEW LEICA 23 lenses have Olympus 14 pcs 2.8-3.5 /14-50m m28 -100 m m 14 50 already been Sigma 8 pcs. .-./14-54mm28-108m m Panasonic 1 pcs. 14 54 announced. NEW SIG MA 2.8 /18 - 5 0 m m36 - 1 00 m m 18 50 SIG MA 3.5-5.6 /18-50m m36 -100 m m 18 50 SIG MA 3.5-5.6 /18-125m m36 -250 m m 18 125 NEW 3.5-6.3 /18-180m m36 -360 m m 18 180 NEW .0 /35-100 m m70 - 1 00 35 100 3.-4.5 /40-150m m80 -300 m m 40 150 .-./50-200mm100 -400 50 200 NEW ./90-250m m180 - 5 00 90 250 SIG MA 4-5.6 /55-200mm110 -400 m m 55 200 NEW SIG MA 4-6.3 /50-500mm100 -1000 m m 50 500 3.5 Fish Eye 8 m m16 m m 8 NEW SIG MA .30m m60 m m 30 NEW 3.535m m70mm) 35 .050mm100m m 50 NEW SIG MA 2.8 /10 5 m m210m m 105 .0 150 m m300mm 150 NEW SIG MA .8 150 m m300mm 150 .300mm600mm 300 Current all Line-up of four thirds lens SpecialSpecial DD--SLRSLR cameracamera lenseslenses --AdvantageAdvantage ofof FourFour ThirdsThirds systemsystem-- Problem 1. Film camera lens size is big, especially tele photo lens is too big to carry. Thanks to smaller image circle, lens size is smaller. Problem 2. Image sensor cannot receive oblique angle light caused by film camera lens sufficiently, so the image quality is deteriorated. Improved telecentricity causes more sharpness even periphery of the images. Problem 3. Reflection from image sensor is re-reflected at lens surface, so ghost and flare are easy to occur in digital camera. Optimized coating prevents ghost and flare Even someone has enough lens property for film camera, those lenses do not provide expected perfect quality. So the lenses developed specially for D-SLR are necessary and this is the advantage of 4/3 system. WhyWhy diddid PanasonicPanasonic adoptadopt FourFour ThirdsThirds system?system? FourFour ThirdsThirds systemsystem isis dedicateddedicated toto developdevelop forfor digitaldigital SLR.SLR. SoSo thisthis systemsystem realizesrealizes perfectperfect picturepicture qualityquality byby takingtaking fullfull advantageadvantage ofof lenslens andand sensorsensor capacity.capacity. FourFour ThirdsThirds systemsystem cancan deliverdeliver smallersmaller lenslens andand cameracamera bodybody whilewhile keepingkeeping thethe picturepicture quality.quality. FourFour ThirdsThirds systemsystem isis openopen format,format, soso differentdifferent makersmakers cameracamera andand lenseslenses cancan bebe usedused perfectly.perfectly. Whole system for L1 Advantage / disadvantage of Digital Single lens Reflex (D-SLR) camera DD--SLRSLR vs.vs. CompactCompact cameracamera D-SLR Compact camera Weight / Size Heavy / Big Light / Small Picture quality Better Good Noise at high ISO Less More Depth of field Shallow Deep View finder Optical without parallax EVF or Optical with parallax AF Faster by phase difference Fast by contrast detection detection method (AF sensor) method (CCD) Live view Basically No Yes Motion image No Yes Dust Problem Yes No Shutter Focal Plane Shutter Lens Shutter Flash synchronized Slow Fast speed ex.) L1: 1/160 sec or lower Lens Yes (from 12 – 1200mm) No expandability Cost Expensive Less Expensive DD--SLRSLR vs.vs. CompactCompact cameracamera D-SLR Compact camera Weight / Size Heavy / Big Light / Small Picture quality Better Good Noise at high ISO Less More Depth of field Shallow Deep View finder Optical without parallax EVF or Optical with parallax AF Faster by phase difference Fast by contrast detection detection method (AF sensor) method (CCD) Live view Basically No Yes Motion image No Yes Dust Problem Yes No Shutter Focal Plane Shutter Lens Shutter Flash synchronized Slow Fast speed ex.) L1: 1/160 sec or lower Lens Yes (from 12 – 1200mm) No expandability Cost Expensive Less Expensive HowHow cancan wewe getget thethe shallowshallow depthdepth--ofof--fieldfield photo?photo? UseUse biggerbigger sensorsensor cameracamera UseUse telephototelephoto lenslens (long(long focalfocal length)length) UseUse brighterbrighter lenslens (open(open aperture)aperture) CloseClose toto thethe subjectsubject (macro(macro shot)shot) DD--SLRSLR vs.vs. CompactCompact cameracamera D-SLR Compact camera Weight / Size Heavy / Big Light / Small Picture quality Better Good Noise at high ISO Less More Depth of field Shallow Deep View finder Optical without parallax EVF or Optical with parallax AF Faster by phase difference Fast by contrast detection detection method (AF sensor) method (CCD) Live view Basically No Yes Motion image No Yes Dust Problem Yes No Shutter Focal Plane Shutter Lens Shutter Flash synchronized Slow Fast speed ex.) L1: 1/160 sec or lower Lens Yes (from 12 – 1200mm) No expandability Cost Expensive Less Expensive Live MOS Sensor Supersonic Wave Filter : Dust reduction Venus Engine 3 DD--SLRSLR vs.vs. CompactCompact cameracamera D-SLR Compact camera Weight / Size Heavy / Big Light / Small Picture quality Better Good Noise at high ISO Less More Depth of field Shallow Deep View finder Optical without parallax EVF or Optical with parallax AF Faster by phase difference Fast by contrast detection detection method (AF sensor) method (CCD) Live view Basically No Yes Motion image No Yes Dust Problem Yes No Shutter Focal Plane Shutter Lens Shutter Flash synchronized Slow Fast speed ex.) L1: 1/160 sec or lower Lens Yes (from 12 – 1200mm) No expandability Cost Expensive Less Expensive LensLens ShutterShutter CloseClose OpenOpen Normal compact camera uses only 2 blades for lens shutter. Focal Plane Shutter (Slow Shutter) Focal Plane Shutter (Fast Shutter) Sample Pictures ApertureAperture vs.vs. DOFDOF F3.5 F5.6 F11 F16 F22 F3.5F3.5 vs.vs. F2.0F2.0 300mm300mm F3.5 F2.0 AngleAngle ofof viewview 600mm 400mm 300mm 200mm 100mm 50mm 36mm 28mm 24mm 20mm 18mm 16mm 14mm PerspectivePerspective 600mm 100mm 28mm 14mm FishFish EyeEye 14mm Fish Eye Fish Eye DD--SLRSLR vs.vs. CompactCompact FX01 - F5.0, 1/50sec L1- F3.5, 1/125sec FZ30 - F4.0, 1/60sec L1- F3.5, 1/125sec FX01 - F5.0, 1/50sec L1- F3.5, 1/125sec FZ30 - F4.0, 1/60sec L1- F3.5, 1/125sec L1- F3.5, 1/125sec FZ30 - F4.0, 1/60sec LUMIXLUMIX DMCDMC--L1L1 WhyWhy doesdoes PanasonicPanasonic enterenter DD--SLRSLR market?market? 1. Winning in high-priced D-SLR market is indispensable to get the enough profit by DSC business in the future. 2. By the success of D-SLR, we can build a strong position as camera brand and it has good influence on the compact camera market as well. Year of 2010 : Target Sales Quantity - 11 millionmillion unitsunits Positioning of L1 among LUMIX 1. L1 is the first D-SLR for LUMIX and our flagship model. 2. The most important objective of this L1 is increasing LUMIX brand image. 3. We need to build up our LUMIX D-SLR image with L1 to make a success in the entry-level D-SLR market next year. Target user Person who has range-finder camera such as traditional Leica M series. Person who wants to have different products from others. Person who wants to have more emotional camera. Male over 40 years old. Prosumers that include professional photographers. Not for their job but for their taste L1L1 appealappeal featuresfeatures Make it clear the appeal features of body and lens respectively. Need to appeal to instinct not by specification Lens Leica D VARIO-ELMARIT 14-50mm/F2.8-3.5 APH lens 1. World first Leica Interchangeable lens with MEGA O.I.S. designed exclusively for D-SLR cameras. 2. High definition image rendering that conveys even the finest details and nuances. 3. High capacity of O.I.S. controlled by Venus Engine PLUS that is incorporated to lens parts.
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