walk your talk ‘get active’ for Survival ‘Walk your talk’ is a proverb used by some North American Indians, meaning put your beliefs into actions. To ‘walk your talk’ is to get involved, be it through raising awareness, raising money or doing both at the same time. There are so many different ways to ‘get active’ and all of them make WELCOME TO WALK YOUR TALK a real difference to the lives of Survival’s ‘get active’ guide tribal peoples around the world. Survival needs campaigners!

Public opinion is the most effective force for change; by raising awareness and challenging prejudice against tribal peoples, you have the power to make a real difference. Here are just BECOME A CAMPAIGNER some of the ways in which you can put your beliefs into action... LEAFLET DEMONSTRATE SCREEN

Distributing Survival literature stamp out Demonstrations and vigils are Screening films about the is a fantastic place to start Newspapers, television and a time-honored way of calling cultures and struggles of tribal spreading the word and the Internet have a massive for change. Grabbing a placard peoples really helps to bring encouraging people to influence on public opinion. and joining Survival at one of the message home. Why not find out more. The aim of our Stamp It Out our demonstrations or vigils show a film to friends or have campaign is to persuade the is a practical way to show your a lunchtime screening at your media to stop using derogatory commitment to the movement place of work or study? about survival terms such as primitive and for tribal peoples, and to meet We can send you a copy We can send you Survival stone-age when referring to like-minded people. To join our of our recent films Mine: brochures, bulletins and tribal peoples. Survival can demo mailing list, please email Story of a Sacred Mountain, posters to distribute or supply you with Stamp It Out [email protected]. narrated by display in your local area. postcards to send to editors and Uncontacted , We’ve had a great response wherever you find racism against narrated by Julie Christie. in the past from libraries, tribal peoples in the media. To find out more about our universities, schools, galleries, films, please visit: museums, craft and health www.survival-international.org. food shops, and even tattoo WRITE and body-piercing studios! ‘It is better Survival was the first in its field to use mass letter writing to have less campaigns to demand recognition of tribal If you would like to support peoples’ rights. Letters are a a specific Survival campaign, thunder in the powerful expression of public such as the Dongria Kondh, opinion, holding governments Kalahari Bushmen or the mouth and and companies to account. Enawene Nawe Indians, Template letters are available let us know and we will send on our website, so it really more lightning you our urgent action bulletins does take a couple of minutes. and leaflets to distribute. We can also email a letter to you. in the hand.’ All you then need to do is print, Apache proverb sign and post! To maintain our integrity and independence, Survival does not accept funds from any national government. Our supporters finance everything we do. You don’t have to be a millionaire to make a difference; just be enterprising and get others involved. Here are some ideas BE ENTERPRISING of how to get started... SELL high-profile events RECYCLE Survival often has reserved running a stall places for supporters to take Turn your rubbish into cash! We Over the years, a number Local fairs and events are great part in major events such as are collecting old mobile phones, of supporters have organised places to raise funds, and to talk the Marathon, details printer cartridges and obsolete benefits for Survival – from to people about Survival’s work. of which can be found on currency. Contact Survival to weekend-long festivals with We can supply many of the our website. arrange a free collection. music and dance workshops, things you will need to set to theatre productions; from up your stall. Do let us know black-tie balls to readings what’s going on in your area. DIY in cafés. Half the fun of a sponsored PARTY event can be in thinking up netting a profit something original to catch You’re no doubt a popular, If you are interested in Selling things via Internet people’s interest and make fun-loving type, so why not use organising an event and auction sites is both quick them want to dig deep. We’re your effortless charm to host would like help, advice and easy. EBay also allows sure you’ll come up with lots an event for Survival? Each year or support, please contact you to donate a percentage of ideas, but if you need any supporters around the world our events team who will of profits from the things you inspiration, email us or give host a ‘Tea for Tribes’ party be more than happy to sell directly to Survival. us a call. to raise vital funds for tribal get you started. peoples. To find out how you can get involved, please visit holding a car boot sale JustGiving www.survival-international.org/ Clear out your home of Setting up a website through teafortribes. unwanted things and help www.justgiving.com can help raise vital funds. you organise your event through the Internet. You can set up your page so that all donations go SPONSOR directly to Survival, and GiftAid can be claimed where applicable. Sponsored events know no ‘The journey limits! They can be anything from sitting in a bath full of is the reward.’ beans to dizzying sky dives. Taoist proverb Planning an event or getting sponsored are great fun and incredibly rewarding, but there are also lots of other ways you can help if you’re SPEED WALKING short of time... TELL A FRIEND PUT UP A POSTER

Stuck for a topic of conversation Help promote the movement in the lunch queue or at the for tribal peoples – pin a photocopier? Tell a friend about Survival poster to your work Survival’s work for tribal peoples, bulletin board, in your student and help spread the word! union, your school or at your local supermarket.

HAVE YOUR SAY SEND US YOUR IDEAS Get involved and post your comments on the We are always looking for new issues currently facing tribal ways to raise awareness and peoples around the world fund our work, and would love in Survival’s online blog: to hear from you if you have any www.survival- new ideas. international.org/blog

Email us at: SEND OUR CARDS [email protected]

Each year, Survival offers a stunning range of Christmas cards, with beautiful images from some of the wintriest places on the planet. Buying ‘A 1000 mile and sending our cards to all your family and friends is one journey starts of the easiest ways you can support us. All profits help with a single fund our urgent work with threatened tribal peoples. step.’ Aboriginal proverb After all the hard work you’ve put into your event, make sure it makes a splash! Use local media to let everyone know when it is happening and where. This will not only help ensure your event is a success, but will also increase BROADCAST YOUR TALK awareness of tribal peoples and Survival’s work. SPREAD THE WORD PROMOTION find out names Survival’s work is unique and of the news and environmental interesting, and your event will editors of your local newspapers, be too! Try to ensure this comes BBC, independent local radio across when promoting Survival and TV stations. and your event. Remember, journalists are bombarded with send introductory letters information, so make sure your with information about Survival, material stands out. enclosing a brochure and bulletins. Follow up letters with phone calls. Offer concrete stories address letters directly and inform journalists of and to the specific person if Survival’s recent successes. possible. Write to the editors, and clearly mark correspondence ‘For Publication’, where relevant. Look for ‘special interest’ sections and angle your use ‘Survival International’ message accordingly. when first mentioning the organisation in your publicity. Local media loves anything the Survival logo visual – send photos of Any materials that include our your event or ask Survival ‘We will be logo need to be approved by to send you some images Survival. This is to ensure that from our gallery. all relevant copyright regulations known forever have been met. Please contact Use social networking sites Survival for assistance. by the tracks such as Facebook, Twitter send us press clippings and MySpace to broadcast we leave behind.’ your event to your friends. we want to know about Dakota proverb your successes! There can be lots to consider when starting out on a

fundraising venture, and it might be hard to know where

to start. The following pointers should help you focus your THINGS TO CONSIDER planning and ensure your event is a phenomenal success! THEME & AUDIENCE GET HELP

Decide on your target audience Events can be a lot of fun, so (children, teachers, adults etc.). why not ask friends and family This will help you to focus to give you a hand. your ideas and plan your event effectively. TIME & PLACE

Find a suitable venue. Ideally FUNDING & you should try to arrange a ORGANISING venue that is free of cost and will be appropriate for your audience. Be realistic about your budget Check whether the date of your and keep in mind all hidden event coincides with any other costs and extra expenses. local or national event to ensure maximum attendance.

GET SPONSORED PUBLICITY

You’d be surprised how many Write to your local paper, try local businesses will want to to get a celebrity involved if donate drinks, food, prizes, you can, make posters, flyers, or even a venue, particularly send emails, tell colleagues, if you say that the event will friends, family, anybody ! attract media attention and that you’ll mention their ‘If you fail company in all publicity. HAVE FUN to plan, you Planning an event takes time PLANNING and commitment, but once you will plan to have the basics covered, it will Write a ‘to do’ list, prepare be a blast! Akan proverb a realistic timetable and set fail. ’ yourself targets. LEGAL ISSUES FINANCE PUBLICITY SAFETY

The percentage of proceeds Get permission. When Before you confirm the venue that are to be donated to Survival advertising your fundraising for your fundraising event, from your fundraising event must event you must ask permission consult the Health and Safety be clearly indicated on your event and consult the appropriate Executive at: publicity and/or tickets. Survival’s authorities/interested parties www.hse.gov.uk registered charity number is before putting up signs or or call 0845 345 0055. 267444. posters. Remember, any This will ensure that all printed materials that include regulations have been met. Survival’s logo need to be These include: fire precautions, PERMITS & LICENCES approved by Survival. accessibility (traffic disruptions), and first aid requirements. Permits or licences are required DISCLAIMER for the following activities: raising The authorities should advise money by selling goods in public Any liability that results from the you to take out insurance places and house-to-house misadministration of a fundraising if necessary. collections. If you are part event rests with the organiser(s) of a larger event, the event of the event. Survival is not We also suggest you send organisers should have already responsible for any injury or the authorities a schedule of granted licences. Contact your loss to any participants or your event to make sure all the local authority for further details. their property during the event. activities have been approved. Also, if you are considering You are responsible running a raffle or small lottery, for documenting any risk please contact your local authority assessment for all your proposed ‘A danger before you begin to check for any activities and contacting the licensing requirements. necessary authorities. foreseen is half-avoided.’ Cheyenne proverb Here’s what some of our supporters

WALKED THEIR TALK who ‘walked their talk’ have achieved... Kate & Corwen Chris THANK YOU embarked on a sponsored from Leeds organised a weekend pilgrimage from Dorset (UK) festival called ‘Tribal Survival’ By ‘walking your talk’ you will be making a vital contribution to Santiago de Compostela with workshops, music, dancing to the movement for tribal peoples. Without your support we in , travelling with a hand - and more. He and his team can do nothing. With it, we can help tribal peoples take on the cart emblazoned with Survival raised a massive £4,000 for governments and corporations that threaten their existence – posters. They raised £1,195 tribal peoples. and win! along the way – well walked! Polina We hope this pack will help you put your ideas into action. Malcolm from St. Petersburg organises let - If you need any more advice on how to make your event a climbed Mount Kilmanjaro in ter-writing lunches with work col - success, please feel free to contact us; we are always happy and raised a fantastic leagues. In total they have written to help. £1,386. On reaching Uhuru over 1,000 letters. Peak – the highest point in Africa – he was rewarded Glenda Good luck! with a breathtaking sunrise. sells plants and apples from her garden and collects used A school in Truro cartridges, coins and old mobile donated all proceeds from their phones for recycling – all to raise production of Yanomamo , a funds for Survival. musical about the Yanomami Indians of and their Amy forest home. coordinated Fiji’s first ever Iron Maiden Challenge, during her Survival International Pierre time with Wanted. She 6 Charterhouse Buildings London EC1M 7ET, UK from Montreal sent out Survival completed her jungle run in just 33 minutes, and swam through brochures with his birthday party E: [email protected] invitations, asking his friends for shark-infested waters for 1hour T: +44 (0)20 7687 8700 donations instead of gifts. 37minutes. Well done, Amy! F: +44 (0)20 7687 8701 www.survival-international.org

Survival International Charity Trust We’d love to hear about your ideas and events, so do let us know Registered charity 267444 how you get on – email [email protected]