Schwerpunkt Der Kunde im Internet der Dinge Schwerpunkt Der Kunde im Internet der Dinge he first store providing an Inter- nides, & de Hoog, 2004; Scholz, 2017). Prof. Dr. Marcus Schögel net of Things (IoT) shopping To pay special attention to the check- Director experience has recently been out process also makes sense from the Institute of Marketing Cashierless Stores – Topened to the public. The Amazon Go company’s perspective. First, the peak- University of St. Gallen store, using an app, cameras and sen- end rule highlights the importance of
[email protected] Ifm.unisg.ch sors, provides IoT-based shopping that the check-out because it states that the New Way mainly aims to reduce queuing times at what customers tend to remember most the cashier desks (Dougall, 2018; NZZ, is the way an experience ended (Boura- Severin Lienhard 2018). Besides this US concept, a vari- oui, Eriksson, Mansjö, & Thiel, 2019). Research Associate ety of cashierless stores is currently Second, automation in retail enables & Doctoral Student to the Customer? emerging worldwide, like “Habitat by companies to save up to 81 % of the Institute of Marketing Honestbee” in Singapore or the “Avec time currently needed for cashier acti- University of St. Gallen Box” in Switzerland (Valora, 2019). vities (Begley, Hancock, Kilroy, &
[email protected] Ifm.unisg.ch Currently, large sums are being inves- Kohli, 2019). ted in the expansion of these new Therefore, it is an appropriate step cashierless concepts. Amazon plans to for retail companies to work on the en- The check-out process is one of the biggest pain points in shopping.