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LOEWS ROYAL PACIFIC RESORT, ORLANDO: 11-14 JUNE 2018

Never has there been a more exciting time in our industry –In Orlando we established the incredible evolution of Wi-Fi and the increasingly important part it plays alongside other unlicensed technologies with 5G as the standard emerges.

With PasspointTM/HS2.0 on the cusp of mass market adoption and the step change that 802.11ax brings, the next 2 years are set to radically change the wireless world. Here’s a small snapshot of what was covered at WGC Orlando – thanks for coming!

OVER MORE THAN 25 30% COUNTRIES ATTENDEES FROM REPRESENTED 110+ OPERATORS/ CARRIERS UNIQUE MORE THAN ORGANISATIONS 50% OVER ATTENDEES CxO AND EXECUTIVE LEVEL 20% ATTENDEES FROM ENTERPRISE WI-FI 20% ATTENDEES FROM NGH LIVE VENDORS ORLANDO 8300 unique access with PasspointTM / NGH devices LOEWS ROYAL PACIFIC RESORT, ORLANDO: 11-14 JUNE 2018

“Great event. Strong presentations, “The conference was insightful about Wi-Fi awesome venue - the best and the future with 5G and the challenges Wireless Global Congress yet!” and values that come along with it”.

- Boingo Wireless - GoZone WiFi

AGENDA HIGHLIGHTS

Carrier Wi-Fi Evolution WGC Orlando was a truly • Whether Passpoint has delivered on its promises • Bridging carrier and guest Wi-Fi unique event that placed key • Optimizing connectivity focuses on the most significant • Carrier Wireless Services Certification (CWSC) topics currently facing the Wireless Services Innovation Streams wireless ecosystem. • Wireless Services for Hospitality - The current state of hospitality Wi-Fi Over the course of 2 full days, - Secure Wi-Fi: Important to hotel guests? - What is needed for successful hotel Wi-Fi deployments attendees had the opportunity • Wireless Services in High-Density Venues to hear and learn about - Monetization of venue Wi-Fi the following: - Challenges of high-density deployments Wi-Fi Verticals Evolution • Wi-Fi Deployment Guidelines Benchmark - Deployment benchmarks The Role of Wi-Fi in 5G - Benefits of Passport roaming • Next Gen Wi-Fi • In-Flight Wi-Fi - 5G key use cases - Exploring successful deployments - Exploring 802.11ax and ongoing innovations - Existing challenges and how to face them - Continued growth of Passpoint (Hotspot 2.0) • In-Home Wi-Fi • Wi-Fi Network Densification for 5G - Meeting customer expectations - Wi-Fi evolution and its place in a connected world - Preparing for future needs - The ‘explosion’ of devices and access IoT and Wi-Fi Roaming Evolution 802.11ax Enhanced Wi-Fi • IoT and Roaming security • Decoding the new features • Maximizing the role of Wi-Fi • Addressing significant use cases • Wi-Fi and LoRa synergies THE ATTENDANCE THIS YEAR

“The Wireless Global Congress attracts a large audience of relevant and technically “The Wireless Global Congress brings together companies that competent people, with whom we want to build our brand and relationships with” are very diverse in nature, and that gives us a clearer picture of what’s going on in the industry” Mojo Networks Fon “This is the only event in the industry that addresses the key audience for Wi-Fi deployments in the Carrier space, and the attendees are truly top-class” “Good event; location easy and practical. Good representation from key actors of the sectors and it was really easy to meet everyone” Sandvine Orange “I was impressed by the quality of workshops, the skills of speakers and the scope of discussions. The power and sustainability of Wi-Fi in the telecommunication “The open and transparent nature of the conference is both landscape is clear and I well understood the strategical positioning versus 5G”. refreshing and very productive” Semtech Sun Global

“Experience is great, venue is great, hotel is awesome!” “Great networking opportunities, great panel discussions!” Comcast Wi-Fi Magic

ATTENDANCE BY COMPANY TYPE

Consulting / Press / Analysts 3% Others 7% Trade Associations 4%

Operators/Carriers 31%

Software Manufacturer 15%

Vendors 20% Enterprise Wi-Fi 20%

110+ COMPANIES REPRESENTED!

151 Advisor Cognitive Systems LEDCOM INTERNATIONAL Starry 5thGenWireless Comcast Linktel Telecomunicações Ltda Sterlite Tech AbbeyBarn Communications Cradlepoint, Inc. MachineQ Sterne Kessler Goldstein Fox Accuris Networks Datavalet Technologies Inc MaximaTelecom JSC Sun Global Broadband LLC Airspan Networks Delaware North Co MIST Systems Syniverse American Tower Dense Networks Mobilitie TD GARDEN/Boston Bruins ANTlabs AG Mobolize Telecom26 AG Aptilo Networks Deutsche Telekom North America Inc. Mojo Networks Telia Eesti AS ARRIS DSA Nomadix TWS Aruba e-Development International One World Solutions UL AT&T Edgewater WIreless Orange United Telecommunication Svcs Atlantis University Eleven Software Inc. Panaonis Avionics Uniti BandwidthX Panasonic Universal Orlando Benu Networks Fon /Fontech Panduit Universal Parks & Resorts BIG Wireless Global Reach Technology Inc. Plan A PR & Marketing, Inc. UTStarcom India Telecom Boingo Wireless GlobalData Proventure Networks Viasat Botswana Fibre Networks GoZone WiFi Qualcomm VINGN Broadcom Corp Hilton Worldwide Ruckus Networks, an ARRIS Co. Wavecom BSG Wireless Hotwire Communications SafeGraph, Inc WeFi BSNL Huawei Technologies Co., Ltd. Sandvine Whoop Wireless BT iBwave Senet Wi-Fi Alliance CableLabs IDRAC Hospitality Consulting ShareG Inc. WiConnect Carnegie Technologies InSite Wireless Group Shaw Cablesystems WiFi Magic Centre for Development of Telematics Intel Corporation SIM2Travel Wificoin Charter Communications iPass Inc. SK Telecom Wireless Broadband Alliance KodaCloud Smith Micro XCellAir Inc. Cisco Systems KT Corporation Sogetel Mobilité XFINITY Home Cogeco Kyrio SONY KEY TAKEAWAYS FROM WGC ORLANDO

“Role of Wi-Fi/unlicensed with 5G is all about coverage, quality, speed and meeting the demands of customers. AT&T is committed to next generation networks including Passpoint/HS2.0 and 5G”. AT&T

“Orlando’s theme parks and pleasure experience is underpinned by technology, making Orlando a key technology hub – from reducing queue times for guests to optimising revenues for the parks – it is the wireless technology that is enabling this. In 2016 at Super Bowl 50, American soccer fans consumed 10TB of wireless data – today at peak times - this happens at Universal on a daily basis!” Universal Parks & Resorts

70% of Wi-Fi traffic in airports in the US is PasspointTM - this Next Generation Hotspot (NGH) technology is what makes the Wi-Fi experience seamless, secure and interoperable and therefore akin to the cellular experience and Passpoint is delivering on its promises. The challenge is out for more European and Asian operators to follow suit and raise the bar for end customers. 8bn devices today connect with Wi-Fi, by 2021 that will be 11.68bn. 11 Exabytes of mobile data (60%) is offloaded to Wi-Fi today and this will grow to 49 Exabytes by 2021 – ergo connectivity = Wi-Fi.

We are now in the era of machine learning and AI – cognitive Wi-Fi powered by the cloud has major impact on the user experience, as problems are recognised and fixed.

Many of the use cases of 5G can be delivered by Wi-Fi and other unlicensed technologies and furthermore Wi-Fi has demonstrable advantages - ubiquitous presence, significantly lower cost, unmetered access generally for the end user and a much lower operational and capex cost for enterprises. The 5G vision for operators makes sense with Wi-Fi as part of the 5G mix based on significant step change brought about by 802.11.ax.

The nexus of technologies are driving a perfect storm that will create the next industrial revolution – but the intelligent digital fabric we are creating must be secure. The emergence of the smart home based on ‘enchanted objects’ (aka IoT) will overlay not only the digital but also the physical too – personalisation will be key. WI-FI CROSSES BUSINESS BOUNDARIES: Universal availability & cost effectiveness

• 80% of mobile data is consumed indoors today • Current Distributed Antenna Systems are cost-prohibitive for most enterprises • Small cell is not neutral host - making deployments more complex

Cost per square Foot SP willingness to deliver services over Wi-Fi (200k sq.ft. building, 4 MNO support, 5 year TCO)

80% 70% $2.40 60% Lower cost with small cell as 50% signal source VOICE DATA IoT 40% $1.61 S/Sq.ft. 30% 56% 73% 61% 20% $0.53 10% 0% Wi-Fi DAS MNO SMALL CELLS

Source: Cisco survey of 70 Service Providers Source: Mobile Experts

Wi-Fi is the most cost-effective and ubiquitous technology for multi-operator indoor coverage!

The opportunity for services providers lays of services, hotels are offering single in the enterprise market. With 80% of mobile authentication for hotel Wi-Fi access. There data today consumed indoors Wi-Fi is the most are 6 characteristics of a quality guest internet cost effect and ubiquitous technology for multi services from the perspective of hospitality operator indoor coverage. Why? Current DAS guests, they are: 1. easy to use 2. consistency networks are cost prohibitive and with Small in user experience 3. reliable internet access cells not being neutral host, deployments are 4. fast 5. free 6. secure. Among all the 6 areas, complex – over 8bn devices are connected to ‘secure’ internet access is the key entity for Wi-Fi and growing at 3bn per year. the hospitality industry. Hotspot 2.0 is the key solution to ‘secure’ internet access which Internet access has consistently ranked as one enables secure customer experience that was of the top 3 guest amenities every year for the previously impossible to offer to customers. last 10 years. In order to ensure the quality

“In 2008 there were 250% more guests in Hilton hotels than internet connected devices; in 2018, there are 200% more internet connected devices than guests”. - Hilton Hotels HIGHLIGHTS FROM DISCUSSIONS ON WIRELESS SERVICES IN HOSPITALITY Wi-Fi plays a big role while IoT and big data bring new opportunities to hotel. It helps hotels to improved operation and lower costs. For example, with smart energy management can decrease 20-45% of energy costs, quality data can be retained to predict maintenance, increase convenience for guests.

According to Oracle, “73% of guests would use an app to automatically connect to hotel Wi-Fi”. According to TripAdvisor, “80% of travelers state that Wi-Fi influences their choice of hotel”.

HOTEL GUEST WI-FI IS A PROVEN NEED CONNECTIVITY IS KEY TO EARNING THE LOYALTY OF GUESTS

Which hotel services are particularly important to you?

Internet access Accessible rooms Room service Garage or car park Wake-up call Laundry/ironing service Wellness & spa Pay TV Pet policy Luggage services Medical service Overnight shoeshine

Just Give me Wi-Fi - Statista Survey Hotel & Accommodation bookings - May 2017

Wi-Fi plays a major role in hotel reviews. Either way PasspointTM/Hotspot 2.0 delivers Wi-Fi has been rated as most important service a seamless user experience – easy to onboard, in the survey. Poor Wi-Fi is the 2nd most cited ability to use the data to manage service, complaint. 83% customers will report bad segment and personalize services to customers Wi-Fi service and 36% customers expressed that by gathering intelligence from Wi-Fi analytics. they won’t return because of poor Wi-Fi. 66% of customers want an easier way to connect to the We are now in the era of machine learning hotel Wi-Fi and 33% are dissatisfied with Wi-Fi and AI – cognitive Wi-Fi powered by the cloud access process. has major impact on the user experience, as problems are recognised and fixed before Guest Wi-Fi is experiencing a shift with captive the user is even aware of it. For operators portals, engagement via apps and email and and service providers this is about delivering actionable analytics and indirect monetization, customer satisfaction and driving down transitioning from a frictionless service to operational costs significantly. service interactions tailored to customer choices where applicable (policy based on location), or frictionless service where not. 802.11ax is not just a simple evolution from There are over 35 million flights per year and earlier 802.11 standards; it creates a significant over 4 billion commercial passenger per year. step change in capabilities and foundational Inflight Wi-Fi’s time has come, everyone needs elements that align with the core requirements to be connected when they are travelling around of 5G. This means that Wi-Fi is able to meet the the world. Wi-Fi is deemed the main solution requirements of 5G use cases and furthermore for in-flight on board. It is estimated with 42.7M the divergences between 3GPP and IEEE 802.11 inflight users by 2020, In-flight Wi-Fi will bring MAC designs are set to diminish with the new opportunities for airlines and the industry introduction of 802.11ax. using Hotspot 2.0 on board with Wi-Fi roaming services with seamless authentication. With no So what are the business benefits of 802.11ax? single monetization method, it depends on the - Increased aggregate network throughput airline, the flight length and technical capability. - Improved rate at range It is important to have guidelines and best - Peak link throughput enhanced practice for the industry which will allow - Increased efficiency in dense networks different stakeholders to work together easily - Strengthened performance outdoors in order to provide a better user experience, - Reduced power consumption provide reliable and service consistency across - Much better Wi-Fi co-existence airline brands. As well as discussions in Orlando around this, WBA’s core work will contribute For key use cases and a full look at the towards industry guidelines in the coming year. business benefits, look out for the ‘Enhanced Wi-Fi – 802.11ax Decoded’ Whitepaper – available July on the resource centre >.

EUROPEAN VIEW HIGHEST FLIGHT DENSITY IN THE WORLD

OVER 80% 34% of European 54% bring 3 passengers are 69% would choose devices on eager to have of passengers IN-FLIGHT board to use HIGH SPEED are willing to CONNECTIVITY IN-FLIGHT pay for CONNECTIVITY over an CONNECTIVITY ON BOARD IN-FLIGHT in-flight meal CONNECTIVITY

22,500 2x FLIGHTS PER DAY AIRLINE FLEET SIZE 500M PASSENGERS EXPECTED TO DOUBLE TODAY BY 2035 42.7M IN-FLIGHT USERS 4.5% P.A. BY 2020 STRONG AND RESILIENT PASSENGER GROWTH COMMENTS FROM TWITTERVERSE OUR PROUD SPONSORS

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Wireless Carrier Stakeholders Integrated Operator Stakeholders

ECOSYSTEMS SERVED BY WBA

Enterprise Wireless Stakeholders Connected Cities Stakeholders

WBA ACTIVITIES

Services Enablement, Develop Guidelines and Standardization

End-to-end Interoperability, Fields Trials, and Roaming

Services Certification and Compliancy

BUSINESS OPPORTUNITIES STRATEGIC PROJECTS

Carrier Wireless Services Certification CARRIER WI-FI SERVICES Wi-Fi Deployment Guidelines “Outstanding Wi-Fi user experience In-Home Wi-Fi Deployments (Carrier, Enterprise, In-Home, Cities)”

802.11ax - Enhanced Wi-Fi Unlicensed Integration with 5G Networks NEXT GENERATION WIRELESS Multi-Access Edge Computing “Unlicensed wireless and Wi-Fi role in 5G”

IoT Interoperability and Roaming Joint Taskforce with key IoT Forums “Address unique IoT interoperability, Identity Cloud Management provisioning, policy and identity opportunities”

Connected City Blueprint Evolution NGH Live - City Wi-Fi Roaming CONNECTED CITIES “Address unique evolving connected city Hetnet Policy & Spectrum requirements and landscape”

To engage with WBA Programs & Projects - contact our PMO team: CHECK OUT THE NEW [email protected] ONLINE PROGRAM OVERVIEW! Want to become a WBA Member? contact: [email protected] CLICK HERE PHOTOS FROM THE EVENT PHOTOS FROM THE EVENT 500+ 29 OCT - 1 NOV 2018 ATTENDEES LONDON HEATHROW MARRIOTT JOIN THE WI-FI REVOLUTION 100+ OPERATORS • Enhanced Wi-Fi convergence with 5G for carriers, cities & enterprise • Delivering on the quality of experience for in-home Wi-Fi 25+ & IoT for the smart connected home COUNTRIES • Accelerating adoption of Next Gen Wi-Fi in the enterprise • Tackling urban challenges with the connected cities ecosystem

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