Destination Sales Manual
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SaleS manual Lucerne - Lake Lucerne Region Lucerne Lukas Hammer, Head of Marketing & Sales ContentS Market Manager for Americas, Middle East and Russia Tel. +41 (0)41 227 17 16 | [email protected] Lucerne in the heart of Europe 4 Patrick Bisch, Project Manager, Assistant Head of Market- Facts and figures 5 ing, Market Manager for UK, Czech Republic and Poland Tel. +41 (0)41 227 17 13 I [email protected] Directions 6 Sights and museums 8 Nicole Kaufmann, Market Manager for Europe (Switzerland, Germany, Italy, Austria/ Hungary, Netherlands, France) Hotels 10 Tel. +41 (0)41 227 17 19 | [email protected] Festivals and events 11 Mark Meier, Market Manager for Asia Pacific Shopping 12 Tel. +41 (0)41 227 17 29 | [email protected] City tours 13 Gastronomy 14 Sibylle Gerardi, Head of Communications & PR Tel. +41 (0)41 227 17 33 | [email protected] Nightlife 15 Customs 16 Hotel reservations Tel. +41 (0)41 227 17 27 | [email protected] Christmas 17 Weggis Vitznau Rigi – the oasis of wellbeing 18 City tours Tel. +41 (0)41 227 17 17 | [email protected] Meetings and congresses 20 Lucerne Connect 21 Lucerne Tourism, Zentralstrasse 5, 6002 Lucerne Tel. +41 (0)41 227 17 17 | [email protected] Lucerne - Lake Lucerne Region 22 Pilatus, Rigi 24 Prices subject to change. Exchange rate €1 = CHF 1.20, Titlis, Melchsee-Frutt 25 subject to prevailing rate. Status: August 2014 Stoos-Fronalpstock, Photos/image rights: Lake Lucerne Navigation Company 26 Emanuel Ammon / Elge Kenneweg / Christian Perret / Lorenz A. Fischer / Christoph Graf Bürgenstock Resort, Andermatt Swiss Alps 27 Engelberg-Titlis, Obwalden 28 Material printed using climate-neutral process with Nidwalden, Schwyz 29 eco inks and FSC-certified paper Uri, Andermatt 30 Panoramic rail journeys 32 The Swiss Tourism quality-assurance programme promotes the development and maintenance Group activities 33 of quality standards in businesses Activities 35 in the tourist industry Sustainable activities 37 ISO 14001 Environmental Management System Winter activities 38 2 | | 3 KKL Luzern culture and convention centre River Reuss and the Jesuit Church, Lucerne luCerne in the heart of europe faCtS and figureS GERMANY Munich ENGLAND Frankfurt Inhabitants Location Paris GERMANY Lucerne City 80,378 434 m above sea level in the heart of Switzerland (with cantons Canton Lucerne 390,151 Lucerne, Uri, Schwyz, Obwalden, Nidwalden). Lucerne's above- Basel Zurich LUCERNE Language German average quality of life and proximity to the country's commercial FRANCE AUSTRIA FRANCE Currency Swiss franc (CHF) and financial centres make it a popular place to live and work. AUSTRIA Lucerne € accepted, credit cards accepted Berne ITALY Interlaken History SPAIN 1178 Founding of Lucerne Lugano Geneva 1210 Opening of the Gotthard Pass; as the nearest town to the Public holidays 2015 2016 pass on this major north-south axis, Lucerne becomes New Year's Day 1 January 1 January an important land-lake transport centre St. Berchtold's Day 2 January 2 January 1333 Construction starts on outer fortifications, i.e. Musegg Good Friday 3 April 25 March Transport links Wall with its nine towers, which still exists. Easter Sunday 5 April 27 March Excellent connections by rail (half-hourly services Lucerne's trademark octagonal Water Tower was erected Easter Monday 6 April 28 March Direct flights Ascension 14 May 5 May from/to e.g. Zurich, Bern), air (about one hour by Europe Road km Rail in the late 13th century to ZRH road/rail from/to Zurich and Basel airports), boat and 1407 Spreuer Bridge built Whitsun 24 May 15 May road (A2 / A4 motorways). Milan 235 3.5 h 55 min 1836 First paddle steamer on Lake Lucerne Whitsun Monday 25 May 16 May Frankfurt 423 4 h 1 h 5 min 1859 First railway station opened Corpus Christi 4 June 26 May Paris 608 4.5 h 1 h 20 min 1863 Thomas Cook's first tour of Switzerland with stopover in Swiss National Day 1 August 1 August CH km Road Rail Prague 740 11 h 1 h 15 min Lucerne Assumption 15 August 15 August Zurich 55 45 min 50 min Vienna 780 9 h 1 h 20 min 1871 Vitznau-Rigi railway enters service between Vitznau and St. Leodegar's Day 2 October 2 October Interlaken 70 1 h 2 h Rome 830 7.5 h 1 h 30 min Staffelhöhe All Saints 1 November 1 November Basel 95 1 h 1 h Amsterdam 835 9.5 h 1 h 30 min 1991 Inauguration of new railway station featuring imposing Immaculate Conception 8 December 8 December Bern 110 1 h 10 min 1 h Berlin 911 8 h 1 h 25 min concourse by Spaniard Santiago Calatrava Christmas Day 25 December 25 December Lugano 170 1 h 45 min 2 h 30 min Madrid 1647 19 h 2 h 10 min 1993 Chapel Bridge partially destroyed by fire Boxing Day 26 December 26 December Geneva 265 2 h 30 min 2 h 50 min Moscow 2830 35 h 3 h 15 min 1994 Reconstruction of Chapel Bridge 4 | | 5 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 D a Schilling-Stra Plan A m iebold- sse m D Rotsee asse s t r A . Br A Bern ambergstr lan A Zür P direCtionS Basel Jugendherberge 24 16 ichstr Adligens Baselstr Zürich asse asse Denkmalstr 17 . Friedentalstr Dietschiberg Public transport in Lucerne B asse ke B wilerstr Geissmattbrüc Lucerne operates a dense network of buses. asse Museggstr asse www.vbl.ch C St.-Kar Museggstr asse C Reuss asse ichstr Utenberg li-Quai Zür 5 Abendweg Travelcards giving free travel on Lucerne's public transport 21 e AG ss 15 ra D Löw t D engraben 4 s system are included in all hotel reservations arranged through Löwenplatz n Friedenstr. e d n asse i Luzern l Falken- i Kasernen- Mühlen- ourismus Lucerne Tourism (Lucerne and environs). The public transport © AG Tourismus e © Luzern T platz r platz P platz G ystr f D i e s eggisgasse re e t W ss Hofstr e e Rössligasse Hirschen- n tra asse W card is valid for zones 101, 201, 202, 203 in 2nd class (not boats) s s E rg d enstein D E ert s a platz e H e r s a ls s e s r i e t s t l 14 ra in s from and including the day of arrival to the day of departure. s a d mar r e s n e t ns e t s r Hirscheng ein- ass n kt w e W e ö gasse p L l Br Gerbergasse F amgasse F A S uchstr Kr t Swiss Travel System Korn- .- KapellgasseEisen A markt n r aben n a asse Swiss Travel Pass: the Swiss Travel Pass gives 4, 8, 15 or 22 -S Schwanen- t A ra platz d s G Kapell- l s G days or one month's unrestricted travel throughout the Swiss platz ig e e Schweizerhofquai n sw ile Travel System's rail, PostBus, bus and boat network. As well as tligasse Rathausquai rstr Rü asse Bahnhofstrasse Be the panoramic routes, this includes trams, suburban travel in 75 13 Haldenstr Zinggentorstr lle H r H 12 iv e h asse asse ö Zähr Rigistr towns, 50% discount on most cableways / mountain railways and he Klosterstr asse free admission to more than 470 museums. ingerstr Ƭ Schiffsrestaur asse J ant ᢧ J raben Bahnhofstr 11 asse e k Nationalquai Hirscheng Swiss Flexi Pass: this gives 3, 4, 5 or 6 days' unrestricted asse Gesegn . Seebrüc etma travel within one month throughout the Swiss Travel System’s K .str ttstr. K Kasimir Pf Theaterst network. r L . Spitteler-Car L 22 Pilatusstrasse Quai l- Available only to persons domiciled outside Switzerland and Pilatusstrasse Pilatus- Wink . platz ivestr Kauffmannw Ober Bahnhofplatz Beller the Principality of Liechtenstein. elr Hirschmattstr Kreuzbuchstr iedstr M g M L r Bahnhof u www.sbb.ch | www.swisstravelsystem.ch undst z asse e asse Sempacherstr rn e eg asse 10 r q r Station/Gare Europaplatz u asse 20 asse S a älistra sse i Plan B Travel to Switzerland by rail N alstr N Moosstr . asse asseWaldstätterstr Zentr SBB | www.sbb.ch Paulus- Bundes- 23 platz Inseliquai G platz e n ÖBB | www.oebb.at Inselipark e Neustadtst r O a O l - G TGV | www.tgv-lyria.com asse u i Bundesstr s a 1 n Citynightline / DB | www.citynightline.ch - Q Lidostrasse r L asse an u g a P P en i sa nd br üc Flights ke W T er r fte ibschenstr s Swiss International Airlines and partner companies t Q 2 ra 6 Q s s asse e Tel. +41 (0)848 700 700 | www.swiss.com Horw Werkhofstrasse Lido Airport information erstr R Seepark 7 R www.euroairport.com | www.gva.ch | www.flughafen-zuerich.ch asse Alpenquai Tell Pass S 3 Plan B S The Tell Pass is the easiest way to discover the Lucerne - Lake Eisfeldstrasse Lucerne Region. The travelcard offers unrestricted rail, bus and Tribschen Seeburg T Engelberg T Interlaken Allmend Bellevue au Lac boat travel and is valid on most cableways / mountain railways, Gotthard Hermitage too – perfect for day trips and excursions at any time of the year. Coach parking Sights p. 8 Museums pp. 8 / 9 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 What's more, various bonus partners now offer discounts of The days must be used consecutively without a break.