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2017 课程目录 目录 Contents 课程目录 Programs 2017 目录 Contents AMA 简史 04 公司简介 05 我们的荣誉 06 合作伙伴 07 客户名录 08 我们的课程开发 12 我们的顾问团队 14 我们的公开课 22 能力模型搭建 41 人才盘点及 IDP 反馈 42 我们的企业内训:人才转型解决方案 行动学习服务 43 Talent Transformation 客制化课程开发、实施和移转 45 一对一高管教练 46 美国管理协会(中国)领导力模型 50 课程介绍 Programs Introduction 55 战略思维 6 问 独家 新课 56 领导力画布 独家 新课 57 行动学习入门 独家 新课 58 人才转型系列 解决问题的提问力 独家 新课 59 Talent Transformation 巧力培训规划与实施 独家 新课 60 活力课程设计 独家 新课 61 实力授课 独家 新课 62 职海导航 独家 63 时间与压力管理 人气 65 人气 骨干员工系列 解决问题的 6 把金钥匙 67 Key Staff 6 个信任沟通的好习惯 人气 69 魅力演讲 人气 71 闪耀客服 73 高价值经理人的管理锦囊 人气 76 高价值经理人的管理法宝 人气 77 基层主管系列 高价值经理人的管理加速器 人气 78 First-line Supervisor 引领创新:思维与工具 79 1 对 2 调节冲突 81 2 ⎢ PROGRAMS 2017 课程目录 目录 Contents 绩效目标计划与执行 82 365 天绩效管理 84 创造杰出绩效的教导 人气 86 独家 中层经理系列 - 起步 团队领导力 88 Middle Manager-Start 正向影响:发挥你的个人力量 独家 90 财务 1-2-3 沙盘 92 人力资源 1-2-3:直线经理的人力资源必须课 94 高效的招聘与面试 96 关键思考 独家 98 Decision Base:企业运“赢”模拟 沙盘 100 流程管理的 5 大旋律 102 中层经理系列 - 进阶 领导情商:提升互动模式 独家 104 Middle Manager-Advancement 领导情商:提升内在状态 独家 106 选择:开放与协作 独家 108 选择:落地到工作场 独家 新课 110 领导力之道 独家 111 企业竞争战略 113 沙盘 高阶经理系列 Tango:企业无形资产经营模拟 115 Senior Manager 领导成功的变革 117 领导方阵实验室 独家 118 领导力教练 独家 120 领导力教练 独家 120 职业发展教练 独家 122 培训与教练系列 行动学习教练授证 独家 国际授证 124 Training and Coaching 培训师培训 人气 126 高阶培训师培训 独家 128 人气 项目管理系列 项目管理:原理与技巧 130 Project Management 项目管理:项目领导力 人气 132 谈判系列 双赢谈判技巧 134 Negotiation 正向谈判:高手的修炼 独家 136 创造顶尖业绩的销售管理 138 群雄逐鹿:区域销售经营模拟 沙盘 140 销售系列 策略性销售 142 Sales 影响式销售 144 销售谈判 146 沙盘 营销系列 市场 1-2-3 147 Marketing 成功的市场营销 149 成为上司的得力助手:助理 / 秘书的必修课 151 行政系列 五星行政 153 Administration 高级商务写作 155 国际化职业形象 156 AMA 全球 158 PROGRAMS 2017 课程目录 ⎢ 3 AMA 简史 Brief History of AMA 1923 年 AMA 在纽约成立,以 帮助个人和组织提高 1953 年 管理能力为宗旨。 推出为期 4 周的 The Management Course,是当时最有 1949 年 影响力的管理课程。 首创 Workshop 的授 1936 年 课形式,这一创新的 召开首届 AMA 论坛,影 教学方式为今天大多 响广泛,后来的演讲者包 数培训所采用。 1955 年 括艾森豪威尔、尼克松、 发行期刊 Management 科林·鲍威尔、撒切尔夫 Review(今天的M-World), 人、罗伯·莱奇等人。 亚布拉罕·马斯洛(Abraham H.Maslow)、彼得·德鲁克 (Peter Drucker)、汤姆·彼 得斯 (Tom Peters) 等都曾在 1948 年 上面发表重要文章。 1960 年 举办第一场 Seminar。 AMACOM 出版社成立。 2004 年 成立广州分公司。 1966 年 1961 年 墨西哥分支在 2012 年 墨西哥城成立。 欧洲分支 (Management 成立国际行动学习 Centre Europe) 2003 年 协会(WIAL)华 东分会。 在布鲁塞尔成立。 成立课程 1974 年 研发中心。 加拿大分支(CMC) 在多伦多成立。 2014 年 1999 年 成立深圳分公司。 成立北京分公司。 1993 年 设立专职顾问团队。 日本分支在东京成立, 标志着 AMA 成为全 球性组织。 2015 年 成立 WIAL China,在中国推 1996 年 广 WIAL(World Institute for Action Learning)行动学习技术。 AMA China 在上海 成立,成为首家进入 中国市场的专业外资 培训机构。 2016 年 开发人才转型(Talent Transformation)解决 方案和系列课程。 成立成都分公司。 2017 年 AMA简史 A Brief History of AMA 4 ⎢ PROGRAMS 2017 课程目录 公司简介 About Us 公司简介 About Us AMA 美国管理协会 使命 AMA(American Management Association)是全球最大的管理教育机构,有 我们通过专业的培训和咨 着 94 年历史,在 20 个国家 76 个重要城市设立分支。坚持“Practitioners Help 询服务,帮助组织和个人 Practitioners( 实 践 者 帮 助 实 践 者)” 的 理 念,AMA 的 课 程 注 重“Learning 取得持久的竞争力。 through Doing(做中学)”,讲师为来自企业界的经理、高级主管、各行业顾问 甚至 CEO。AMA 为世界《财富》500 强企业中的 495 家提供培训服务,每年全 我们引进国际先进的管理 球参加 AMA 培训的人数超过 20 万。 和实践,与中国文化和企 业管理实际相结合,贡献 于中国的国家竞争力。 AMA China 美国管理协会(中国) 我们视员工的成就为组织 AMA China 通过引进世界领先的管理课程和本土开发适合中国企业管理人员实际 的成就,致力于拓展员工 需要的培训,建立了完善的课程体系,帮助一线主管提升管理技能,帮助二线主管 的潜能和创造力。 提升领导力,帮助高层管理者提升策略变革力。 远景 AMA China 通过引入世界领先的行动学习技术、引导技术、教练技术和人才测评 技术,结合中国企业的实际情况,可以针对企业转型期的人才发展挑战,提供完整、 我们以中国第一为目标, 灵活、协助企业转型的人才转型解决方案。 致力于成为企业最值得信 赖的战略伙伴,为客户、 AMA China 培育了一支国内最大的全职资深讲师团队,专注于企业咨询诊断、课 员工和社会创造价值。 程开发、人才发展方案的开发及实现。 核心价值 AMA China 目前在上海、北京、广州、深圳、成都5 地设有办公机构,员工200 余人, 每年开办公开课 300 余场,每年为 400 余家跨国企业、大型国有企业和领先民营 诚实有信,坦诚相待 企业提供“度身定制”的人才发展方案。 爱业尽责,值得信赖 团队协同,共同创造 关怀互助,亲如一家 尊重差异,贵在不同 享受学习,乐于分享 PROGRAMS 2017 课程目录 ⎢ 5 我们的荣誉 Our Honors 我们的荣誉 Our Honors 美国管理协会 2010-2016 年,TrainingIndustry.com:“Top 20 Leadership Training Companies” (前 20 位领导力培训公司) 2011 年,《Leadership Excellence》杂志:“2011 Leadership 500” (前 500 位领导力发展组织)之一,位列非 盈利机构第三位 2003 年, 全球专业《Training》杂志:“Achieving Performance Excellence” (实现卓越绩效奖) 2003 年,《Business Week》:“高层领导力发展系列”课程被选入“20 Best Executive Education Programs” (20 个最佳高管培训课程)之一,名列 MIT、Duke 大学、纽约大学之前 美国管理协会(中国) 2016 年,HRA (Human Resource Association):“1996-2016 人力资源行业贡献大奖” 2015 年,《培训》杂志:“2014-2015 中国企业培训行业最受欢迎品牌机构” 2015 年,《关键思考》、《选择:开放与协作》、《职海导航》三门课程获选《培训》杂志“2014-2015 中国企业 培训行业优秀品牌课程” 2015 年,HRMAC:“2015-2016 人力资源优选供应商” 2015 年,《人力资本管理》:“2014-2015 大中华区人力资源机构客户满意度大奖” 2014 年,《培训》杂志:“2013-2014 年度中国企业培训行业标杆品牌 TOP10” 2014 年,中国人力资源开发研究会:“2013 年度最具满意度的培训服务机构” 2014 年,《人力资本管理》:“2013-2014大中华区人力资源机构客户满意度大奖(培训类)” 2013 年,HRA (Human Resource Association):“推荐培训机构” 2013 年,《人力资本管理》:“2012-2013 大中华区人力资源机构客户满意度大奖” 2012 年, 《领导方阵实验室》和《创造杰出绩效的教导》两门课程获选《培训》杂志“2012 年度中国企业培训精品课程” 2012 年,第一资源(tophr.net):“2012先锋 HR 服务商:最佳培训机构” 2011 年,《团队领导力》、《高阶培训师培训》、《正向影响:发挥你的个人力量》三门课程获选《培训》杂志“2011年 企业培训精品课程” 2011 年,HRA:“2010-2011 年度 HRA 推荐人力资源供应商” 2010 年,《培训》杂志:“2010年度中国企业培训行业标杆品牌” 2008 年,HRA:“2008-2009 年度 HRA 推荐人力资源供应商” 2007 年,“HR 管理世界”与《世界管理评论》:“2007-2008 大中华区最佳人力资源培训机构” 2007 年,CEO 高维新被《世界管理评论》评为“推动中国人力资源发展的 50 人” 6 ⎢ PROGRAMS 2017 课程目录 合作伙伴 Partners 合作伙伴 Partners World Institute for Action Learning (WIAL) 成 立 于 中关村领创空间科技服务有限责任公司成立于 2015 年 6 1995 年,由 Reg Revans(行动学习之父)和 Michael 月,是经中关村管委会批准,依托中关村发展集团及软通 Marquardt 共同创办,是家非盈利性国际机构。作为提 动力集团的资源背景,致力于推动中国创新创业与产业升 供行动学习教练认证的全球知名度和权威性最高的机构, 级,已迅速成长为中国领先的创新创业平台公司。公司提 WIAL 在世界各地十余个国家设立研发与分支机构,已帮 出“全要素、双平台”战略,聚集企业(项目)、创业者、 助微软、波音、IBM等数百家国际知名企业提升组织绩效。 人才、资本、政策、技术和第三方 SaaS 服务等创新创业 要素和资源,实现“线上”和“线下”、“国内”和“国 际”的互动,打造具有国际标准的创新创业生态系统,推 动区域协同创新和产业发展。 Situation Management Systems(SMS) 成 立 于 1976 年,通过培育管理者影响力,提高组织整体领导力。 Positive Power and Influence® 课程是其经典课程之一。 SMS 的课程已经被 40 多个国家引进,用20 种语言授课。 CELEMI 成立于 1986 年,是家总部位于瑞典的企业模拟 设计公司,通过提供一系列经营模拟,帮助各级管理者领 悟经营决策,从而能够做出有效决策,并执行。CELEMI 亚宾哲协会成立于 1979 年,在哲学家泰瑞·华纳(Terry 的模拟产品已经在 20 多个国家被普遍应用。 Warner)的带领下,由学者组成的研究团队在解决诸如“自 我蒙蔽”等问题上开创了崭新的局面,致力于将解决自我 蒙蔽的理论方案运用到个体、家庭、企业组织等实践中。 今天,亚宾哲协会是一家带有学术色彩的管理培训与咨询 公司,成员多为来自商业、法律、经济、哲学、家政、教 cut-e 是设计、实施用于人才招聘、选拔、发展的创新在 育、心理学等诸多领域的专家。他们致力于帮助组织减少 线测评和问卷调查的全球领导者。cut-e 在 70 多个国家 人事问题,提高利润。亚宾哲协会的客户遍及各行各业, 和地区,使用超过 40 种语言完成 1200 多万人次的测评。 产品与服务受到客户的广泛好评。 多家知名领先公司在用 cut-e 的测评工具。其中包括德勤、 Oracle 甲骨文、BP 石油、BASF、VISA、瑞信、大众、 西门子等。 Grid International 成 立 于 1961 年, 由 Robert Blake 博士和 Jane Mouton 博士这两位享有国际声誉的行为学 领域的先行者共同创办。Grid 专注于帮助组织的领导人 Game Solution 是家总部位于瑞士的企业模拟及游戏设 发展领导和团队建设能力,在组织内建设性管理冲突和孕 计公司。在模拟教学方面,除了提供标准课程之外,还将 育良好文化。今天,Grid 在 40 多个国家用 17 种语言进 模拟与客户的具体情景相结合,并设计针对不同行业的模 行培训。每年有 250 多家跨国公司和 700 多家机构组织 拟培训。在游戏设计方面,课题涵盖:团队建设与整合、 体验 Grid。 目标导向及组织优化、客户导向、创新和人才管理。 PROGRAMS 2017 课程目录 ⎢ 7 客户名录 Client List 医药、医疗 舒泰神 Staidson 麦格纳 MAGNA 拜耳 Bayer 思塔高诊断 Stago 安通林汽车内饰 Antolin 辉瑞 Pfizer 泰尔茂 Terumo 米其林 MICHELIN 诺和诺德 Novo Nordisk 汤臣倍健 BY-HEALTH 敏实集团 MINTH 阿斯利康 AstraZeneca 微创医疗 MicroPort 佩卡 PACCAR 碧迪 BD 卫材 Eisai 普利司通 BRIDGESTONE 葛兰素史克 GSK 稳健医疗 Winner Medicial 奇瑞汽车 CHERY 安利 Amway 武田药品 Takeda 仁孚 ZF China 默沙东 MSD 西安杨森 Xian Janssen 上海汽车集团 SAIC MOTOR 安斯泰来 Astellas 先声药业 Simcere 斯沃博达 swoboda 罗氏 Roche 心医国际 SENYINT 威孚 WEIFU 百互润 PROFEX 信达生物制药 Innovent 伟巴斯特 Webasto 百胜医疗 Esaote 雅培 Abbott 蔚来汽车 NEXTEV 百特医疗 Baxter 益普生 IPSEN 现代汽车 HYUNDAI 百洋医药 BAHEAL 正大天晴 CTTQ 新风企业集团 Xinfeng Tech 宾得医疗 PENTAX 中国医疗器械 CMIC 延锋百利得 Yanfeng KSS 勃林格殷格翰 Boehringer Ingelheim 住友制药 Sumitomo Dainippon Pharma 延锋伟世通 Yanfeng Visteon 第一三共 Daiichi-Sankyo 参天制药 Santen 依芙科 EFTEC 费森尤斯 Fresenius 赞邦 Zambon 长安福特 Ford 广州医药集团 GPC 龙沙 LONZA 长安铃木 Suzuki 豪洛捷 HOLOGIC 艾尔维 IAV 贝朗 B. Braun 汽车、汽配 李斯特 AVL 恒瑞医药 Hengrui 保时捷 PORSCHE 尼玛克 Nemak 华东医药 HUADONG MEDICINE 宝马 BMW 奥托立夫 Autoliv 华瑞制药 SSPC 翱特 AUDATEX 杰特贝林 CSL Behring 大陆汽车 Continental 电子、科技、IT 康宝莱 HERBALIFE 海拉 HELLA 艾默生 Emerson 康乐保 Coloplast 大众 Volkswagen 西门子 Siemens 柯惠医疗 COVIDIEN 本田 HONDA 通用电气 GE 科兴生物 Sinovac 丰田 TOYOTA 华为 Huawei 昆泰 QUINTILES 林德叉车 Linde 安捷伦 Agilent Technologies 灵北制药 Lundbeck 北汽瑞丽 BAIC RUILI 爱普科斯 EPCOS 绿叶制药 LUYE 标致雪铁龙 PSA Peugeot Citroën 蔡司光学 ZEISS 迈柯唯 MAQUET 博世 ( 中国 ) BOSCH 用友软件 Yonyou 美敦力 Medtronic 布雷博 Brembo 巴鲁夫 Balluff 美斯达 MESDA 采埃孚 ZF 宝利通 Polycom 萌蒂制药 Mundipharma 德赛西威 DESAY SV 京东方 BOE 墨尼克 Mölnlycke 东风日产 Dongfeng-Nissan 代傲电子 Diehl 纽迪希亚制药 NUTRICIA 佛吉亚 Faurecia 多米诺 DOMINO 诺华 NOVARTIS 华域汽车 HUAYU Automotive 恩智浦 NXP 优时比 UCB 辉门 Federal-Mogul 菲尼萨 Finisar 诺维信 Novozymes 吉利 GEELY 海克斯康计量 HEXAGON 欧姆龙 OMRON 柯马 COMAU 金雅拓 Gemalto 强生医疗 Johnson&Johnson 科德宝 FREUDENBERG 库卡 KUKA 赛德盛 CTSmed 克莱斯勒 CHRYSLER 莱姆 LEM 赛默飞世尔 Thermo Fisher 劳士领 Rōchling Group 楼氏电子 Knowles 赛诺菲 Sanofi 联合汽车电子 UAES 微软 Microsoft 施乐辉 Smith & Nephew 马勒技术 MAHLE 思瑞 Serein 施维雅 Servier 迈恩德 MD 思特沃克 ThoughtWorks 8 ⎢ PROGRAMS 2017 课程目录 客户名录 Client List 芯科科技 Silicon Labs 历峰商业 Richemont 迪奥 Dior 新美亚 Sanmina 绫致时装 BESTSELLER 资生堂 SHISEIDO 阳光雨露 SUNNY-SURVICE 陆逊梯卡华宏 Luxottica 乐百氏 ROBUST 正泰电气 CHINT Electrics 马来西亚威德里 Widuri Pelangi Sdn Bhd 红牛 RedBull 中体彩 CSLC 玫琳凯 Mary Kay 加多宝 JDB 中芯国际 SMIC 美的 Midea 嘉士伯 Carlsberg 中兴 ZTE 美赞臣 Mead Johnson 怡宝 C'estbon 罗技 Logitech 蒙牛 MENGNIU 卡地亚 Cartier 爱普生 EPSON 博西华电器 BSH 味好美 McCormicK 霍尼韦尔 Honeywell 瑞表 Swatch 范思哲 VERSACE 上海电气 SHANGHAI ELECTRIC Arla Foods Arla Foods 爱步 ECCO 菲尼克斯 Phoenix 施华洛世奇 SWAROVSKI 添柏岚 Timberland 方正 FOUNDER 施坦威 STEINWAY 美津浓 Mizuno 惠普 HP 苏泊尔大学 SUPOR 欧时力 ochirly 万达院线 WANDA CINEMAS 亨氏 Heinz 消费电子、日用消费品 维他奶 Vitasoy 多美滋 Dumex 苹果 Apple 无限极 INFINITUS 吉野家 YOSHINOYA 联想 Lenovo 五粮液 Wuliangye 百胜 Yum 希悦尔包装 Sealed Air 能源、化工 飞利浦 PHILIPS 喜力 Heineken 中化 Sinochem 索尼 Sony 雅诗兰黛 Estée Lauder 中海油 CNOOC 松下 Panasonic 雅士利 Yashili 中石油 CNPC 大金 Daikin 阳江纳谷科技 Ledlenser 中广核 CGN 卡西欧 CASIO 伊利 Yili 碧辟石油 BP 柯达 Kodak 英特 INTERSPORT 中国电力 SPIC 汉高 Henkel 真功夫 zkungfu 上海电力 SEPC,SGCC 三菱 MITSUBISHI 中纺集团 Chinatex 阿科玛 Arkema 阿里斯顿 Ariston 中国食品 China Foods 巴斯夫 BASF 康佳集团 KONKA 中粮 COFCO 比欧西 BOC 可口可乐 Coca-Cola 周大福 Chow Tai Fook 大鹏液化气 GDLNG 百事 PepsiCo 潘多拉 Pandora 大亚湾核电 DBNPOMC 达能 Danone 哥伦比亚 Columbia 道达尔 Total 爱茉莉 Amorepacific 金佰利 Kimberly-Clark 法国电力 EDF 安踏 ANTA 东芝 TOSHIBA 华润电力 CR Power 百威英博 AB Inbev 海信日立 Hisense Hitachi 港华燃气 Towngas 柏蒂 .
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