2017 ARTDICTED
EVENTS BRAND CONTENT-STORYTELLING PUBLIC RELATIONS
AN AGENCY
We create tailor-made communication campaigns We imagine and create content and experiences
AN EXPERTISE
Conception & production of BTL campaigns Construction of strategic partnerships & product placement Conception & production of events and brand content
Identification and activation of influencers and AB+ demographic
A NETWORK
We create and maintain strong relationships with actors from the creative industries: art, fashion, design, music, cinema, gastronomy, performing arts…
2017 ARTDICTED
ARTDICTED: A MOVER AND SHAKER IN THE CONTEMPORARY CREATION AND LIFESTYLE INDUSTRIES
OUR METHODS: … Monitoring of trends and innovation Decoding / forward-thinking approach Curation and editorial treatment of subjects Customised expertise for each brief Highly demanding / Quality-driven
2017 ARTDICTED ARTDICTED
- ACTOR AND SUPPORTER OF CONTEMPORARY CREATION - CATALYST FORMEMORABLE EXPERIENCES
Inspiration Matchmaking Forward-thinking Approach
POP, ROMANTIC ART & DESIGN INFLUENCES LIFESTYLE AND OUR UNIVERSE CULTURAL INFLUENCES Alternative Art - Fashion - Design Democratic Music - Cinema Excellence Happy and Free Gastronomy Transmission
LE CŒUR LA VILLA ROSE Supporting creation: projects, artists, designers Family home Creative laboratory Immersive gallery Supporting new talents Artistic program
2017 ARTDICTED INSPIRATIONAL SESSIONS
ART DESIGN ARTS DE VIVRE ENTERTAINMENT ARCHITECTURE ENVIRONMENT
Artdicted can offer s mula ng and inspiring workshops for your marke ng and communica on teams Inspira onal modules built around our must-haves/dos/sees, latest trends, go-to addresses… A visual, crea ve snapshot enriched by our experts and trend-spo ers… a breath of fresh air to help you take a break from for the daily grind and stay connected!
2017 EVENT - REFERENCES MOUTON CADET WINE BAR CANNES FILM FESTIVAL 2016/17
EVENT / PUBLIC RELATIONS Since May 2016 artdicted has reinvented the Mouton Cadet Wine Bar in collaboration with designer Mathias Kiss. This villa, inspired by Hollywood, Palm Springs and the French Riviera is situated on the rooftop of the Palais des Festivals in Cannes. This exceptional setting has a panoramic view of Cannes’ famous promenade ‘La Croisette” as well as its harbour. The perfect place to welcome film cast and crews, press junkets as well as private events.
ARTDICTED
FIFI AWARDS CEREMONY 2015 FRAGRANCE FOUNDATION
AWARD CEREMONY/ JURY CURATION/ DINNER A gala dinner with a bucolic touch for 470 personalities from the perfume industry. The quick-witted Elisabeth Quin presided on stage, awarding prizes to the best perfumes in the French market for 2014. Artdicted helped The Fragrance Foundation France put together a prestigious jury, to vote on the much-coveted Gold Fifi. Foreman Jean-Paul Gaultier, was joined by several heavyweights from the arts & culture world such as Pierre Hermé, Ali Mahdavi, Dorothy Gilbert, Laurent Korcia and Diane Pernet.
2017 ARTDICTED
COINTREAU CREATIVE SOCIETY 2015
INTERNATIONAL PR EVENT « To conquer the world, I first have to seduce the Parisian woman " proclaimed the founder of the Cointreau brand in the 19th Century. At the dawn of 2015, Cointreau invited its guests to the Orangery Museum to announce its collaboration with Laetitia Casta. It was the opportunity to wow those present with several all- female, highly artistic and creative performances.
2017 ARTDICTED
SWAROVSKI WORLD JEWELERY FACETS 2014
FASHION SHOW A fresh, sparking breeze swept through Cordeliers Convent for one of Fashion Week’s closing shows. To present the Spring/Summer 2015 collection, created by 50 different designers, artdicted mounted an iceberg as an elaborate jewellery stand surrounded by elf-like models who elegantly showed off the pieces to the hypnotic sound of Pete Drungle's piano. DJ Dominik Emrich also played and there was a performance by artist Tomek Sadurski
2017 ARTDICTED
DEMOCRATIC DESIGN BY IKEA @ LE COEUR
EXHIBITION In September 2015, during Paris Design Week, IKEA took over Le Cœur to explore what democratic design means for the future. Artdicted created a program including: an exhibition of IKEA furniture-hacking by designers Fabien Cappello, Florence Doléac, Clémence Seilles and Samy Rio, ‘collective intelligence’ brainstorming sessions, food- design workshops led by Marc Brétillot and Earlwyn Covington, the founders of Thinking Food Design, and food tastings in the « IKEA Kitchen » created by Hopla. #IKEAPDW15
2017 ARTDICTED
PERSOL TYPEWRITER @ 0FR
PR & GENERAL PUBLIC EVENT Artdited transformed the 0fr Bookshop’s gallery into a writer’s apartment and reading space for the launch of Persol’s Typewriter collection. In this cosy space, a selection of books, a jazzy sound track and a coffee bar, created an intimate and authentic atmosphere. One could participate in writing a collective story and for the pleasure of a happy few, a conference was hosted by writer and radio host Richard Gaitet (Radio Nova) with guests, novelists Frédéric Beigbeder, Julien Blanc-Gras and Laurent Binet on the theme: " The Bret Easton Ellis generation : worthy successors? " After the initial event, the public could attend short-story workshops with writer Laure Limongi. 2017 ARTDICTED
ESPIRITU LIBRE BY SOL
PR LAUNCH PARTY The Mexican sunshine welcomed in journalists and influencers, accompanied by the beat of DJ Rebolledo’s sounds. The dance performance was choreographed by Ylva Falk and Mexican restaurant La Candelaria tantalised everyone’s taste buds. A show ‘muy caliente’ from artdicted.
2017 ARTDICTED
NEUFLIZE OBC: IN THE FOOTSTEPS OF TIM BURTON
PRIVATE VIP PARTY To fit an event into the Tim Burton exhibition at the Cinémathèque, was a complicated challenge: how can we illustrate the fantasy, humour and style of the film-maker without it becoming a parody? Our answer: identify an artistic family who have been enriched by his universe and bring them together to create a theatrical performance in homage to the eccentricity of Burton’s characters The result: “Top Com” award for Best PR Event
2017 ARTDICTED
SHOWROOM LUXOTTICA: DESIGN SERVING LUXURY
CLIENTS PRIVATE PARTY For one evening, artdicted transformed the Luxottica Group’s Parisian showroom into a timelessly elegant Milanese apartment. A carefully-chosen selection of furniture in association with the Gastou Gallery blended in perfectly amongst the product displays. Cult references such as Gio Ponti or Ettore Sottsass were placed alongside more contemporary references like Pierre Gonalons to set the scene for both the premium, lifestyle and luxury collections.
2017 ARTDICTED
ROADSHOW ARMANI LUXOTTICA GROUP
B²B ROADSHOW Artdicted went on the road with Luxottica to present Armani Eyewear’s new Spring/Summer 14 collection. Clients received a VIP welcome across France in Bordeaux, Nantes, Strasbourg, Lyon, Paris and Cannes. In each city, a private loft was rented to reflect the Brand’s positioning and create the perfect atmosphere to present the new collection for the sales and marketing teams.
2017 ARTDICTED
CONTENT PODUCTION - REFERENCES
2017 ARTDICTED
TALK SHOW APERITIVO PERONI
For Peroni, artdicted created the concept of the « Talk Show Aperitivo », cultural programs which were recorded and later broadcast. 3 editions were produced across 3 themes, bringing together different artistic « families » : Music and Cinema, Decorative Arts and Fashion and Art and Architecture. These meet-ups were co-produced with the online lifestyle platform saywho.fr and the Caffè Art Curial and guests such as artists, press and influencers were invited to eat and drink while listening to our panellists. With the participation of: Vincent Darré, Xavier Veilhan, Elisabeth Lemercier, Pamela Golbin, Vincent Burgalat and Benoit Forgeat.
2017 Link to the video >>
. ARTDICTED
MATHIAS KISS FOR FACES BY THE SARTORIALIST
Artdicted acted as a matchmaker between artist, brand and media. Mathias Kiss produced an art piece for Luxoticca which then became the subject of an article and interview on the digital platform « Faces » by the Sartorialist.
2017 ARTDICTED
DOLLS BY CAMILLE VIVIER & SANGHON KIM FOR HANS BOODT MANNEQUINS & ASVOFF
Within the context of the Fashion Film festival ASVOFF, artdicted called upon Camille Vivier and Shanghon Kim to produce a video piece for Hans Boodt Mannequins, to music by Nicolas Godin. The film subsequently became the official video clip to the actual song used, « Elf Man »
2017 ARTDICTED
KITCHEN CONVERSATIONS
This concept was created by La Villa Rose and Marie Chemorin. For each event Marie creates the “culinary portrait” of a special guest, inspired by his or her background, personality, universe and creative vision During a sit-down dinner or buffet this event is a way to bring together the guest’s artistic “family” along with opinion leaders, sponsors or partners for a memorable moment shared by all. The event is filmed and later broadcast. For the 1st edition Guy Yanaî, Israeli painter represented by Gallery Derouillon in Paris, was the subject of Marie’s imagination.
2017 ARTDICTED
PRODUCT PLACEMENT - REFERENCES
2017 ARTDICTED
PRODUCT PLACEMENT FOR HANSBOODT MANNEQUINS
Since 2015 artdicted has worked hand-in-hand with Dutch mannequin brand Hans Boodt throughout the year.
Numerous collaborations have seen the light of day: Wanda Nylon, Manish Arora, The International Festival of Fashion and Photos in Hyères, Liu Chao as well as numerous fruitful partnerships with various press agencies.
2017 ARTDICTED
OUR VENUES
2017 ARTDICTED
LE COEUR
Project space, Le Coeur flirts with art, fashion, design and offers a transversal and dynamic programme.
Its mission is to produce innovative exhibitions, select objects, and create unexpected happenings. founder of the communication agency, Artdiced, Le Coeur is the new go-to space in Paris.
2017 ARTDICTED
LE COEUR
Le Coeur comes alive throughout the year thanks to its thematic exhibition program Focusing on foreign cities and projects initiated by artists, designers or brands. Always in a fun spirit of joy and the democratisation of the arts.
2017 ARTDICTED
LA VILLA ROSE
Located between the Saint George and Europe areas, on the border of the 8th and 9th districts in Paris, La Villa Rose takes its inspiration from the history of « New Athens », a bustling quarter of the French capital, christened as such in the 19th century, a hotbed for artists and intellectuals and the birthplace of Romanticism. Built in 1850, the Villa Rose welcomes you into its calm and elegant courtyard. With its bow window and its flowered facade covered in jasmine, roses and agapanthus it reminds us of the English summer residences which line the French Riviera.
The interior has a strong artistic and decorative signature, combining classic and contemporary styles through a carefully chosen collection of objects, works of art and pieces of furniture. La Villa Rose has commissioned works from renowned as well as up-and-coming artists, designers and decorators in its creation, resulting in a unique spot like no other in Paris
2017 ARTDICTED LA VILLA ROSE
THE PROGRAMME
DECORATIVE ARTS KITCHEN LE RENDEZ-VOUS DU COEURWISE WOMEN MEET-UPS CONVERSATIONS LADIES-ONLY DINNER WITH GILBERT KANN PARTIES Wise Women Les diners de Femme
Le Cœur est un espace d’exposition, mais pas que. Il vous invite à découvrir les « Wise Women », une organisation de dîners exclusivement réservés aux femmes, pour partager un moment convivial autour d’un bon repas, dans une ambiance artistique et contemporaine.
Anita Molinero (artiste), Colette Barbier (directrice de la Fondation Ricard), Jeanne Granger (consultante en création et développement durable), Olivia Grimau (directrice communication internationale chez Diptyque), Elsa Jansen (directrice de la Galerie des Galeries Lafayette), Séverine Redon (fondatrice de l’agence Artdicted et du Cœur), Carole Tournay (responsable mécénat et évènements chez Neuflize OBC), Emilie Pitoiset (artiste), Florence Parot (responsable de la collection vidéo au Centre Pompidou), Gloria Sensi (galeriste chez Emmanuel Perrotin) et Maroussia Rebecq (fondatrice et directrice artistique As a specialist in decorative arts This concept was created by La d’AndreaSeveralCrews et du Cœur) .generations of women (in furniture from the 20th and 21st Villa Rose and Marie Chemorin. their 30s, 40s & 50s) invite their centuries, over the last 15 years network to share an experience, his advice, independent eye and For each event Marie creates the their latest find or discuss a topic tasteful choices has led Gilbert to “culinary portrait” of a special of their choice. become a buyer and adviser for guest, inspired by his or her 4 dinners/year produced by La Le Bon Marché high-end background, personality, universe Villa Rose. department store in Paris as well and creative vision. as many famous stars of stage During a sit-down dinner or and screen. buffet this event is a way to bring As a curator, collector, treasure- together the guest’s artistic hunter and trendsetter, he has “family” along with the sponsors collaborated with La Villa Rose or partners of the occasion for a by seeking out furniture and memorable moment shared by all. objects which add to the unique 10 events/year. character of the house, as well as organising quarterly exhibitions showcasing limited edition pieces.
2017
84 rue d’Amsterdam 75009 Paris 01 40 22 00 57
www.artdicted.fr
2017