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[Adult Swim] 2017 Upfront [Adult Swim] 2017 Upfront January 16, 2017 Page 2 [adult swim] 2017 Upfront [adult swim] 2017 Upfront January 16, 2017 Page 2 Thank you for inviting us to pitch! We are excited to create a unique video that resonates with the [adult swim] brand while drawing advertisers at the upfront conference. Our 6-minute upfront presentation takes the format of a “singles” dating video tape that adopts [adult swim]’s offbeat visual style. The video features key 2017 [adult swim] talent breaking the 4th wall and delivering a message directly to the audience. The characters - from Rick Sanchez to Dr. Blake Downs - will compete to seduce, sell, and whore themselves out to the audience. Not for dates... but for ad revenue. [adult swim] 2017 Upfront January 16, 2017 Page 3 Narrative The video opens like a series of straightforward dating pitches. The eligible “singles” introduce themselves, announce their availability, and reveal their likes, dislikes and hobbies. As the video progresses, the profiles get wilder, the visuals get weirder, and the characters get more desperate to seduce the audience. Suddenly, the dating profiles become irresistible marketing ploys. The “singles” flirtatiously throw out statistics like: “Adult Swim is the #1 network for P18- 34,” or “We’ve got the highest-rated programming for very late night.” Visually, a character might lift up his shirt to reveal a tattoo of an [adult swim] statistic, or exhale a plume of smoke that becomes a marketing-driven message. [adult swim] 2017 Upfront January 16, 2017 Page 4 Design The overall packaging for the video will be stylized, bold, and graphic. The look will encompass both animated and live action segments. All [adult swim] characters will be presented in the same, cohesive visual style. We would use a limited vivid color pallette for each individual character profile. Copy, key stats and messages will animate on screen in fun and engaging ways. Digital streaming channels can be represented through their own profiles (ie. talking fish head, etc) or visuals and title treatments. Music (AS Singles) and on-site fan experiences can be communicated through visuals and typography. [adult swim] 2017 Upfront January 16, 2017 Page 5 Sales & Marketing messages are seamlessly integrated in each scene. [adult swim] 2017 Upfront January 16, 2017 Page 6 Key Advantages • Advertisers will love it. Advertisers will be drawn by the fact that their favorite characters are shamelessly flirting with them. The marketing and sales messages can be integrated into the profiles in seamless, fun ways through dialogue and visuals. • Humor. The “singles” video lends itself to [adult swim]’s famous alt-cringe humor style. We will work hand-in-hand with [adult swim] sales, creative, and show creators to ensure the video is entertaining and communicates the message clearly. • Flexibility. The different profiles allow us to mix animation with live action, and to incorporate various visual and music choices. • Modularity. We can choose as many characters as we want, and the profiles can be arranged in any order. We can build a schedule around the availability of the show creators. • Updatability. Last minute changes to the copy/ script can be easily incorporated. [adult swim] 2017 Upfront January 16, 2017 Page 7 Outline Intro • Opening message • Set-up Profiles • Features characters from 2017 shows • Starts at slow pace then build up rhythm • Delivers integrated sales or marketing message / stats Closing • Titles of all shows for 2017 • Give us your $$$ • sign-off [adult swim] 2017 Upfront January 16, 2017 Page 8 Production Following script approval, we will develop style frames for the look & feel of the video and the “singles” profiles. The concept is then storyboarded, and an animatic will be created to establish pacing and overall structure of the video. We will work with [adult swim]’s sales team and show creators to incorporate feedback and ensure the video is on point and communicates clearly. Once the general flow is established, the full assets will be created and/or filmed. Music and sound effects can begin in the early phase of animation so the presentations can include sound with picture. [adult swim] 2017 Upfront January 16, 2017 Page 9 Music We love the idea of creating a custom track for the video. The music will drive the animation and ed- its as we build momentum in the piece. We can explore integrating the beats or music into the actual profiles, or having some of the characters sing to the audience. [adult swim] 2017 Upfront January 16, 2017 Page 10 Reference Motion Test 80s dating video montage Barbershop // Typography and animation Drab // animation and motion reference Yes Boss Reel [adult swim] 2017 Upfront January 16, 2017 Page 11 Closing Our upfront video will highlight [adult swim] content through arresting visual devices and humor. The “singles” profiles provide a fun, flexible format where we can explore weird, awkward, and surprising elements - all while messaging to key advertisers. Armed with an established relationship with [adult swim] and its creative team, Yes Boss can produce the video efficiently and collaboratively. This will be fun to make, and even more fun to watch at the upfront. Thanks for the opportunity to write on this! Boss [adult swim] 2017 Upfront January 16, 2017 Page 12 STORYBOARDS* *Characters, dialogue, and story are for illustrative purposes only. The boards provide a sense of the flow. We will work with AS show creatives and sales and marketing to develop a full narrative. [adult swim] 2017 Upfront January 16, 2017 Page 13 OPEN TITLE SATAN from Your Pretty Face Is Going To SATAN: You know, I like a nice jaunt in the SATAN: I guess a partner to acompany me Hell. LIVE ACTION dark. It’s fun to come across a home when with these outings. the family least expects it. HA. SATAN: I guess you’d call me a bearded Introduce LINDA from Bobs Burgers LINDA: And only strippers shave above the DEAN from Venture Bros. off camera. knight? ANIMATED knee, so you know. OOH thaaat should be a soooong! DEAN: Ummmm OH! Am I being recorded He giggles and does a cute shrug. LINDA: I’m a good girl. I love showers and now?! mornings and bologna and turtles and wine! She clears her throat and is about to start sing. [adult swim] 2017 Upfront January 16, 2017 Page 14 Cut to HANK and DEAN. ANIMATED. HANK: DEAN! Stop saying stupid things, DEAN: Stop being a dingus, you’re runing HANK. I REALLY ENJOY HAVING FUN. stupid. You sound like a stupid millenial. my interview. DEAN: Oh! Okay!::Coughs:: I like girls! I enjoy having fun. I am, uh, looking for someone to DEAN: Like, I was a millenial before the word have fun with. millenial was invented! BROCK is laying nude smoking a cigarette. MORTY: AWWW, Gee.. He blows out smoke and the camera pans One of my favorite foods is, uh, pizza? up as it spells “P18-34” [adult swim] 2017 Upfront January 16, 2017 Page 15 First Name: Morty CODE: 1234 Home: America Religion: What? Education: 7th grade Occupation: Student Age: 12 Age Range Partner: ANY Max. Distances of Partner: Any Galaxy Times Married: 0 No. of Children: 1 Interests: Pizza, Time, Entropy, fun MORTY: I’m just, uh, sugar and spice and MORTY is very confused as his stats pop up everything nice? on the screen, “selling” his character. Weird music plays. LIVE ACTION BLACK JESUS taking a long BLACK JESUS: Life is a playground and I just BLACK JESUS: Hahahahahaahahhahahah... BLACK JESUS: hahahahahahahahah. hit. want someone to play with. [adult swim] 2017 Upfront January 16, 2017 Page 16 ANIMATED GIMP pulls suit down to reveal GIMP: I like cats. Gimp looks back and fourth, never fully at [AS] tattoo on his butt. It is relatively new and the camera. red around the letters because of swelling. GIMP: No hampsters. Introduce MR.PICKLES. Long take of him LIVE ACTION. DR. BLAKE DOWNS finishes DR. DOWNS: My mother still writes to me panting. 5+ seconds to make it awkward / applying lipstick regularly. scary. [adult swim] 2017 Upfront January 16, 2017 Page 17 DREAM CORP LLC., DR. ROBERTS: Sounds of sleeping: snoring, mumbling, etc. MR.PICKLES staring at screen. Deep off- DR. DOWNS: Cause I have a zaaany sense of humor, ha! Oh by the way, I’m a huge fan I average about 2.5 hours of sleep a night! camera voice “I AM LOOKING FOR THE of this. A huge huge fan of this. DREAM CORP LLC’s PATIENT 88 is sound CHOOSEN ONE.” asleep in the chair. Pentical pops up and flashes with fire. Off camera voice ”Could YOU be my RICK: So many singles... AS SINGLES. VO or copy reads OOOONE?!?” ::BURP:: ... ::BURP::... “Music to get you in the mood” I’m single. We should get shwifty. [adult swim] 2017 Upfront January 16, 2017 Page 18 FISHCENTER fish VO or copy: AS streaming channels are CUT to MIKE TYSON holding rose. $uitors welcome. “always on” MIKE TYSON: You make me believe in soul mates.
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