DOCSLIB.ORG

Life Alert Media Plan

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text

Load more

Life Alert Media Plan Carly Boxer, Yilun Gu, Qing Li, Shunsuke Rachi Table of Content Objectives - Carly Overview Company History - Carly Situation Overview & Key Trends - Yilun Company Past Campaigns - Carly Problems & Opportunities- Jessie Competitor: Lifeline - Yilun; Life Station - Jessie Competitive Analysis Conclusions - Shunsuke Rachi Campaign details (for validation) budget and timing - Shunsuke Rachi Research Tools - All (Shun) Target Audience - All (Carly) Media Clock - All (Yilun) Media Plan & Media Mix - All (Jessie) Magazines - All (Yilun) Newspapers & Geo - All (Shun) Radio - All (Jessie) Internet - All (Shun) Outdoor - All (Shun) Direct Marketing - All (Carly) Media Flowchart - All (Yilun & Jessie) Media considered but not recommended - All (Carly) Media Report Card - All (Carly) Objectives Life Alert’s current audience is significantly older and they tend to die after seven years. We are here to promote Life Alert to a more sustainable, younger audience. Life Alert Overview Life Alert is a Personal Emergency Response and Home Medical Alert System company that saves lives, using unique technology to provide superior home audio monitoring protection. Helps elders live Over 2 million calls/yr Saved over 52,900 Recently added Co2 Life alert offers safety, independently & saves at least 1 life lives in 2013 fire protection and gas security, and comfortably from catastrophic poisoning protection emergency protection outcome every 10 for all ages minutes Source: http://www.lifealert.com/about.aspx Home Care Industry Overview Medical or non-medical Skilled-nursing care, personal care, homemaker and companion services, physical therapy and medical social services Source:http://clients.ibisworld.com.ezproxy.bu.edu/ reports/us/industry/default.aspx?entid=1579 Key Trends Consumers’ increasing asset base Median Age of Population and income Trends Mounting globalization Advance in technology Source: http://clients.ibisworld.com.ezproxy.bu.edu/reports/us/industry/currentperformance.aspx?entid=1323 Past Campaigns Cable TV, magazines, newspaper, radio, interactive, & search 1987, Slogan “I’ve fallen and I can’t get up” and “Help, I’ve fallen and I can’t get up” 2006, licensing agreement with Hallmark Cards to sell greeting cards with slogan 2007, number one USA TODAY most memorable TV commercials from past 25 years 2008, Life Alert featured on The Martha Stewart Show tech devices for health 2010 In TV episodes 30 Rock and The Super Natural Sources: Trademarks: http://tsdr.uspto.gov/#caseNumber=74108242&caseType=SERIAL_NO&searchType=statusSearch http://tsdr.uspto.gov/#caseNumber=76233401&caseType=SERIAL_NO&searchType=statusSearch Ranked #1: http://www.prweb.com/releases/LifeAlert/USATODAY/prweb544512.htm Hallmart: http://www.prweb.com/releases/2007/08/prweb548033.htm Martha: http://www.prweb.com/releases/2008/01/prweb667794.htm The Fabian Strategy 14:59–15:06, aired 23 September 2010, NBC http://www.cwtv.com/shows/supernatural/episodes/604 Past TV Campaigns Fear Appeal Mother & Daughter Source: Fear Appeal: www.alexandujar.4t.com/fearappeals.ppt‎ Problems VS. Opportunities Problem 1 Opportunity 1 Consumers only stay with Life Alert less Decisions concerning the elderly are than 7 years before passing away. made by their children, providing a chance for a new target audience. Problems VS. Opportunities Problem 2 Opportunity 2 Commercials are scary and remind elders Make commercials more realistic and of mortality. Their Commercials also look friendly unreal and are mocked by younger people Problems VS. Opportunities Problem 3 Opportunity 3 Life Alert service is much expensive than Consumers can’t afford a nurse and do its competitors not have time to take care of parents themselves, Life Alert solves this problem Competitor: LifeLine Products Two Medical Alert Systems Low-profile, Waterproof Help Button Phillips Economical Advanced Fear Appeal Source: http://www.youtube.com/watch?v=I1_7mo1Mx0c http://www.youtube.com/watch?v=xUr7-_ISlHU Competitor: LifeLine Competitor: LifeLine Too much fear may have the opposite effect. Competitor: Life Station Product: Monitoring 2 Agents on Every Emergency Call Equipment Necklace, Bracelet and Clip Cost Less than $1 a Day On Media: Emphasizing the happiness Focus a lot on Social Media Online Ads following http://www1.lifestation.com/?ConID=15&gclid=COry7PGk9L0CFS9p7Aodag0A1w http://www.youtube.com/user/LifeStationMedAlert Competitor Online Ads Ads follows your cookie through search engine. Competitor’s SEM Our Competitors have a better SEM position in search engines. Competitor’s Price Life Line Life Station Life Alert Monthly Rental $38-41$38-41 $29.95$38- $60 Set up/Activation $50 None $298 http://www.monitoringcare.com/products/medical-alert/compare.asp? CompareCoLLS=true&CompareCoLA=true Budget & Timing Budget: $8,500,000 Timing: July-Dec. 2014 Media Research Tools Target Audience caregivers/caretakers Current audience MRI audience Women 35-64 65 plus Age Index: 35-44:125 55-64:134 Desired Audience Sweet Spot 35-44 is our main focus BUT we want to keep our 65 + audience as well, with our focus on women, specifically relatives Source: MRI+ Report:Fall 2012 Product: Personal Care Caregiver/Caretaker - Services/Support Provide Current Audience Age: Elderly Want to maintain independence Live alone Senior citizens Health Issues Dies within 7 years Desired Audience Caregiver/caretaker Relatives Female relatives Age: 35-55 & 65+ House Income: college education <$20,000 or $60,000-$74,000 Married Region: Midwest Children age: 12-17 Magazine, Newspaper, Radio, TV, Outdoor Source: MRI+ report: Fall 2012 Product: Personal Care: Caregiver/Caretaker - Patient's relationship to respondent - Relative Media Clock 6-8am. 8-9am. 8-10pm. 11am.-1pm. 10-11pm. See billboard 5-6pm. read newspapers during breakfast read magazines read magazines before going to bed during lunch surfing online listen to radio read newspaper break get mail in the evening while driving to if take public after work work transportation read get mail when read newspaper magazines in having an after getting up the afternoon afternoon walk listening radio over breakfast 7-8am. 3-5pm. 6-7am. 2pm. Media Plan New target Inform audience Different message and tone Engaged decision process Innovative media plan Effectiveness & Efficiency Frequency Offensive Schedule Behavior Change Budget Driven July - Dec. 2014 Continuous & Pulsing $8,500,000 Media Mix Magazine (132) Newspaper Internet (125) Direct Outdoor Marketing (109) Radio (106) Source: MRI+ report: Fall 2012 Product: Personal Care: Caregiver/Caretaker - Patient's relationship to respondent - Relative Magazines Coverage Composition Family 11.1 11.9 (249) 8.9 15.1 (200) Female 10.3 10.3 (230) General 5 20.4 (112) 10.4 8.5 Health (234) 10.7 4.1 (239) Source: MRI+ report: Fall 2012 Product: Personal Care: Caregiver/Caretaker - Patient's relationship to respondent - Relative Geographic Location Mid-West - Index 122 (highest) Most equal income distribution Chicago 4 cities in Midwest area: Detroit Chicago Detroit Lincoln Lincoln Topeka Topeka http://www.qando.net/?cat=778 Source: MRI+ report: Fall 2012 Product: Personal Care: Caregiver/Caretaker - Patient's relationship to respondent - Relative Newspaper Major Local Newspaper Companies in Mid-West Smaller Newspaper Companies in aging Mid-West States Use coupons for installation discount to attract new consumers. Radio 6am-10am (115) Chicago Detroit Lincoln Topeka WCSJ-FM 103.1 KFOR-AM 1240 KMAJ-AM 1440 WPON-AM 1460 WGN-AM 720 WHLX-AM 1590 Source: MRI+ report: Fall 2012 Product: Personal Care: Caregiver/Caretaker - Patient's relationship to respondent - Relative Internet Banner Ads (178) (126) (174) (126) Source: MRI+ report: Fall 2012 Product: Personal Care: Caregiver/Caretaker - Patient's relationship to respondent - Relative Internet Cookie Ads & SEM Life Line Life Emergency Life Alert Medical Emergency Life Station Outdoor Outdoor Ads in public transportations and billboards: Chicago, Detroit, Lincoln Topeka Direct Marketing Current Information From Today’s Leading Health authorities Direct Mail 96% at home address Average Income: $60,000 Average Age: 63 Pamphlets & Coupons Source: http://next.srds.com.ezproxy.bu.edu/nmp/datacard/show/4957 Budget Allocation1 Basic Plan -- Continuous Internet: Cookie Ads SEM $280,831 Radio $424,459 3% 5% Newspaper $2,210,492 27% Total: Magazines $8,279,509 $5,363,726 65% Budget Allocation2 Junior Plan -- Continuous + Internet: Radio + Cookie Ads, $424,459 Direct Mail SEM, $42,044 + Banners $538,959 0.4% + 4% Outdoor 6% $912,429 10% Total: Magazine $9,492,110 $5,363,726 57% Newspaper 23% $2,210,492 Budget Allocation3 Advanced Plan -- Pulsing Direct Mail: + Internet Increase frequency $538,959 Radio: from Oct. + Add 2 Stations $63,066 from Oct. $611,521 0.6% 5% Outdoor: + Add 2 cities 6% from Oct. $1,047,447 10% Magazine: Total: + $10,069,371 54% Arthritis Today $5,428,404 Newspaper: + 24% Increase frequency from Oct. $2,379,973 Flow Chart Please see hard copy Media Considered Social Media New Media Partnership TV Older audience Audience is not tech savvy Not necessary Too expensive Low income Media Report Card Users use ads & local Not read thoroughly Newspaper Special audience Early closing dates Magazine Special audience Must grab attention Direct Marketing Affordable frequency Fleeting Radio 24/7 Limited real estate Out of home Radio Thank You! for your precious time and attention .
Recommended publications
  • Feminism, Postfeminism, Liz Lemonism: Comedy and Gender Politics on 30 Rock

    Feminism, Postfeminism, Liz Lemonism: Comedy and Gender Politics on 30 Rock

    Genders 1998-2013 Genders 1998-2013 Genders 1998-2013 Home (/gendersarchive1998-2013/) Feminism, Postfeminism, Liz Lemonism: Comedy and Gender Politics on 30 Rock Feminism, Postfeminism, Liz Lemonism: Comedy and Gender Politics on 30 Rock May 1, 2012 • By Linda Mizejewski (/gendersarchive1998-2013/linda-mizejewski) [1] The title of Tina Fey's humorous 2011 memoir, Bossypants, suggests how closely Fey is identified with her Emmy-award winning NBC sitcom 30 Rock (2006-), where she is the "boss"—the show's creator, star, head writer, and executive producer. Fey's reputation as a feminist—indeed, as Hollywood's Token Feminist, as some journalists have wryly pointed out—heavily inflects the character she plays, the "bossy" Liz Lemon, whose idealistic feminism is a mainstay of her characterization and of the show's comedy. Fey's comedy has always focused on gender, beginning with her work on Saturday Night Live (SNL) where she became that show's first female head writer in 1999. A year later she moved from behind the scenes to appear in the "Weekend Update" sketches, attracting national attention as a gifted comic with a penchant for zeroing in on women's issues. Fey's connection to feminist politics escalated when she returned to SNL for guest appearances during the presidential campaign of 2008, first in a sketch protesting the sexist media treatment of Hillary Clinton, and more forcefully, in her stunning imitations of vice-presidential candidate Sarah Palin, which launched Fey into national politics and prominence. [2] On 30 Rock, Liz Lemon is the head writer of an NBC comedy much likeSNL, and she is identified as a "third wave feminist" on the pilot episode.
  • 30 Rock: Complexity, Metareferentiality and the Contemporary Quality Sitcom

    30 Rock: Complexity, Metareferentiality and the Contemporary Quality Sitcom

    30 Rock: Complexity, Metareferentiality and the Contemporary Quality Sitcom Katrin Horn When the sitcom 30 Rock first aired in 2006 on NBC, the odds were against a renewal for a second season. Not only was it pitched against another new show with the same “behind the scenes”-idea, namely the drama series Studio 60 on the Sunset Strip. 30 Rock’s often absurd storylines, obscure references, quick- witted dialogues, and fast-paced punch lines furthermore did not make for easy consumption, and thus the show failed to attract a sizeable amount of viewers. While Studio 60 on the Sunset Strip did not become an instant success either, it still did comparatively well in the Nielson ratings and had the additional advantage of being a drama series produced by a household name, Aaron Sorkin1 of The West Wing (NBC, 1999-2006) fame, at a time when high-quality prime-time drama shows were dominating fan and critical debates about TV. Still, in a rather surprising programming decision NBC cancelled the drama series, renewed the comedy instead and later incorporated 30 Rock into its Thursday night line-up2 called “Comedy Night Done Right.”3 Here the show has been aired between other single-camera-comedy shows which, like 30 Rock, 1 | Aaron Sorkin has aEntwurf short cameo in “Plan B” (S5E18), in which he meets Liz Lemon as they both apply for the same writing job: Liz: Do I know you? Aaron: You know my work. Walk with me. I’m Aaron Sorkin. The West Wing, A Few Good Men, The Social Network.
  • TELEVISION NOMINEES DRAMA SERIES Breaking Bad, Written By

    TELEVISION NOMINEES DRAMA SERIES Breaking Bad, Written By

    TELEVISION NOMINEES DRAMA SERIES Breaking Bad, Written by Sam Catlin, Vince Gilligan, Peter Gould, Gennifer Hutchison, George Mastras, Thomas Schnauz, Moira Walley-Beckett; AMC The Good Wife, Written by Meredith Averill, Leonard Dick, Keith Eisner, Jacqueline Hoyt, Ted Humphrey, Michelle King, Robert King, Erica Shelton Kodish, Matthew Montoya, J.C. Nolan, Luke Schelhaas, Nichelle Tramble Spellman, Craig Turk, Julie Wolfe; CBS Homeland, Written by Henry Bromell, William E. Bromell, Alexander Cary, Alex Gansa, Howard Gordon, Barbara Hall, Patrick Harbinson, Chip Johannessen, Meredith Stiehm, Charlotte Stoudt, James Yoshimura; Showtime House Of Cards, Written by Kate Barnow, Rick Cleveland, Sam R. Forman, Gina Gionfriddo, Keith Huff, Sarah Treem, Beau Willimon; Netflix Mad Men, Written by Lisa Albert, Semi Chellas, Jason Grote, Jonathan Igla, Andre Jacquemetton, Maria Jacquemetton, Janet Leahy, Erin Levy, Michael Saltzman, Tom Smuts, Matthew Weiner, Carly Wray; AMC COMEDY SERIES 30 Rock, Written by Jack Burditt, Robert Carlock, Tom Ceraulo, Luke Del Tredici, Tina Fey, Lang Fisher, Matt Hubbard, Colleen McGuinness, Sam Means, Dylan Morgan, Nina Pedrad, Josh Siegal, Tracey Wigfield; NBC Modern Family, Written by Paul Corrigan, Bianca Douglas, Megan Ganz, Abraham Higginbotham, Ben Karlin, Elaine Ko, Steven Levitan, Christopher Lloyd, Dan O’Shannon, Jeffrey Richman, Audra Sielaff, Emily Spivey, Brad Walsh, Bill Wrubel, Danny Zuker; ABC Parks And Recreation, Written by Megan Amram, Donick Cary, Greg Daniels, Nate DiMeo, Emma Fletcher, Rachna
  • 30 Rock This Season, Particularly the Character of Liz Lemon, Played by Tina Fey

    30 Rock This Season, Particularly the Character of Liz Lemon, Played by Tina Fey

    INTRODUCTIONS Get me interested! GETTING STARTED • The purpose of the introduction is to get your reader interested and give them what they need to know to understand and follow your argument • Keep this in mind when writing it, reviewing it, editing it, revising it. • Think about the first five minutes of a television pilot – you’re either going to continue watching, or change the channel. • Make your reader give you the benefit of the doubt WAYS TO BEGIN: • It’s called an attention getter, but it • Explain the larger context of your doesn’t have to be awe-inspiring topic awesome • Offer background information • Define key terms or concepts • Think about building up into your • Connect your subject to reader topic, into your argument interests or values • Start with a quotation or statement • The key with all of these is you have to provoke interest to use them, not just write one • Start with an anecdote sentence and be done • Ask a question (be careful) • Jump right into the topic BACKGROUND INFORMATION • You just have to ground your reader – what are you writing about? Authors? Pieces? Anything else the reader needs to know? • You are not summarizing the entire article, the author’s life, etc. (Know your audience – have I read these essays?) • You are using this information to connect your attention getter to your argument • EVERYTHING IS CONNECTED TO EVERYTHING! THESIS • Get to your argument • What is your interpretation of the pieces? • This should not come out of nowhere – your attention getter and background information have been
  • 30 Rock and Philosophy: We Want to Go to There (The Blackwell

    30 Rock and Philosophy: We Want to Go to There (The Blackwell

    ftoc.indd viii 6/5/10 10:15:56 AM 30 ROCK AND PHILOSOPHY ffirs.indd i 6/5/10 10:15:35 AM The Blackwell Philosophy and Pop Culture Series Series Editor: William Irwin South Park and Philosophy X-Men and Philosophy Edited by Robert Arp Edited by Rebecca Housel and J. Jeremy Wisnewski Metallica and Philosophy Edited by William Irwin Terminator and Philosophy Edited by Richard Brown and Family Guy and Philosophy Kevin Decker Edited by J. Jeremy Wisnewski Heroes and Philosophy The Daily Show and Philosophy Edited by David Kyle Johnson Edited by Jason Holt Twilight and Philosophy Lost and Philosophy Edited by Rebecca Housel and Edited by Sharon Kaye J. Jeremy Wisnewski 24 and Philosophy Final Fantasy and Philosophy Edited by Richard Davis, Jennifer Edited by Jason P. Blahuta and Hart Weed, and Ronald Weed Michel S. Beaulieu Battlestar Galactica and Iron Man and Philosophy Philosophy Edited by Mark D. White Edited by Jason T. Eberl Alice in Wonderland and The Offi ce and Philosophy Philosophy Edited by J. Jeremy Wisnewski Edited by Richard Brian Davis Batman and Philosophy True Blood and Philosophy Edited by Mark D. White and Edited by George Dunn and Robert Arp Rebecca Housel House and Philosophy Mad Men and Philosophy Edited by Henry Jacoby Edited by Rod Carveth and Watchman and Philosophy James South Edited by Mark D. White ffirs.indd ii 6/5/10 10:15:36 AM 30 ROCK AND PHILOSOPHY WE WANT TO GO TO THERE Edited by J. Jeremy Wisnewski John Wiley & Sons, Inc. ffirs.indd iii 6/5/10 10:15:36 AM To pages everywhere .
  • 30 ROCK 106: "Tracy Does Conan" SHOOTING DRAFT 9/29/06

    30 ROCK 106: "Tracy Does Conan" SHOOTING DRAFT 9/29/06

    106 “Tracy Does Conan” by Tina Fey Directed by Adam Bernstein Executive Producers: Lorne Michaels Tina Fey JoAnn Alfano Marci Klein David Miner Broadway Video Television SHOOTING DRAFT – 9/29/06 254 West 54th St, 11th Floor New York, NY 10019 ! 2006 BY!NBC STUDIOS, INC. ! ALL RIGHTS RESERVED.! NOT TO BE DUPLICATED WITHOUT PERMISSION. ! This material is property of!NBC Studios, Inc.!and is intended solely for use by its personnel.! The sale, copying, reproduction or exploitation of this material in any form is prohibited.! Distribution or disclosure of this material to unauthorized persons is prohibited. 30 ROCK 106: "Tracy Does Conan" SHOOTING DRAFT 9/29/06 CAST LIST LIZ .............…………………………….....……………………………...…….............TINA FEY JACK………………………………………………………………...…………ALEC BALDWIN TRACY......…………….………..……..……………………………….....…..TRACY MORGAN JENNA………………………………………………………………........... JANE KRAKOWSKI KENNETH………………………………………………………….......…....JACK MCBRAYER PETE……………………………………………………………….........................SCOTT ADSIT FRANK………………………………………………………………....JUDAH FRIEDLANDER LITTLE BLUE MAN………………...………………………………………RACHEL DRATCH TOOFER………………………………………………………………...............KEITH POWELL CONAN O’BRIEN.…….…………………………………………............…...CONAN O’BRIEN DENNIS...…………………………………………………………………..…. DEAN WINTERS DR. SPACEMAN…………………………………………………………..….CHRIS PARNELL GRIZZ......…………………………………………………………………..…..............…..…TBD NURSE......……………………………..…………………………………..…..............…..…TBD FRUIT SALESMAN..…………………...………………………………………..….......RN RAO CONAN STAGE MANAGER.…….…………………………………………..............…..…TBD
  • 30 ROCK-Will You Go to Lunch!

    30 ROCK-Will You Go to Lunch!

    30 R O C K "Will You Go To Lunch!" Written by Curtis Lofgren WGAw # 1582126 2621 Columbia Ave. Richmond CA 94804 (510)526-3452 FADE IN INT. JACK DONAGHY’S OFFICE-DAY Jack is in his office with Doctor Leo Spaceman. He is getting an EKG. Jack’s shirt is off and the doctor is placing the electrodes on Jack’s chest. The table is way too small for Jack’s body. JACK Careful, Leo! Other than my erect penis, the chest pecs are the manliest area of my body! LEO Should I be placing these on your Johnson, Mister Johnson? Jack gives Leo a spacey stare. JACK Leo, what is wrong with you? It’s Jack Donaghy. Your boss, remember? LEO Right. Sorry, I’m not my self since I got back from rehab. JACK You went to rehab? When? LEO Technically speaking, I’m still there. Is it acceptable medical etiquette to leave after you’ve administered an enema to a patient in withdrawal? JACK Unless it’s Harry Reid, of course it isn’t! Leo, get a hold of yourself! Liz walks into the office. The two men are holding an enema hose. LIZ Excuse me, boys, but I thought I was in the office of Jack Donaghy, not my writer’s room. JACK Lemon, I.... 2. Liz licks her fingertip, slaps her bottom, and utters a remarkably glib line. LIZ Ah, still got it, never lost it, I don’t care if it’s our last season! I’m going for most flashbacks in a single show! Jack hops off the table.
  • Meta-Television in Entourage, Extras and 30 Rock Introduction the Last Decade Has Seen a Number Of

    Meta-Television in Entourage, Extras and 30 Rock Introduction the Last Decade Has Seen a Number Of

    PREVIOUSLY ON “Cut the Shitcom”: Meta-television in Entourage, Extras and 30 Rock Toni Pape Introduction The last decade has seen a number of fictional TV series about television and film production. These television shows – including the ones to be analysed here: Entourage, Extras, and 30 Rock – relocate the process of creative revitalization in front of the camera. Meta-television, as I understand it here, then is television about the media industry and, more particularly, about the production and quality of film and television itself.1 The three above-mentioned television programs present contemporary writers, actors, directors, etc. working on movies and television shows. Especially Extras and 30 Rock offer a critical overview of how television formats are produced, and they significantly do so in a period of time during which the working conditions for television-makers have fundamentally changed. In a most general sense, the criticism that these shows purport works on two levels. First, as we will see further on, there is an explicit criticism implied in the way the TV shows at hand present the making of a TV show. Thus, there is for instance Andy Millman, the protagonist of Extras about whom I will have more to say later on, who clearly states his dissatisfaction as a disillusioned actor/writer: ANDY: I wanna do something that I’m proud of. And I won’t be proud of shouting out catch phrases in a stupid wig and funny glasses. […] So basically, I’m not going to prostitute myself anymore or my work, ok? (Extras “Orlando Bloom”, 21’30”) In a very outspoken way, the programs in question take stock of television’s outworn creative standards and its resulting mediocrity.
  • A Thesis Entitled Me Want Food: a Discourse Analysis of 30 Rock By

    A Thesis Entitled Me Want Food: a Discourse Analysis of 30 Rock By

    A Thesis entitled Me Want Food: A Discourse Analysis of 30 Rock by JoAnna R. Murphy Submitted to the Graduate Faculty as partial fulfillment of the requirements for the Master of Arts Degree in Sociology Dr. Mark Sherry, Committee Chair Dr. Patricia Case, Committee Member Dr. Barbara Coventry, Committee Member Dr. Patricia R. Komuniecki, Dean College of Graduate Studies The University of Toledo December 2011 Copyright 2011, JoAnna Ruth Murphy This document is copyrighted material. Under copyright law, no parts of this document may be reproduced without the expressed permission of the author. ii An Abstract of Me Want Food: A Discourse Analysis of 30 Rock by JoAnna R. Murphy Submitted to the Graduate Faculty as partial fulfillment of the requirements for the Master of Arts Degree in Sociology The University of Toledo December 2011 Using a combination of fat studies, the social construction of the body, Foucauldian approaches to the body, and cultural sociology, this thesis examines discourses about the fat female body in 30 Rock. The body is carnal and fleshy, but it is also socially constructed; this social construction has a long and deep cultural social history, and its power is particularly apparent with regard to the devaluation of the fat female body. By combining multiple theoretical approaches, a more nuanced and sophisticated understanding of discourses about the fat body emerges – suggesting that even when shows such as 30 Rock engage with counter-hegemonic discourses about the body such as fat acceptance, they may revert to hegemonic and heteronormative standards of beauty and the fat body. iii For my partner and husband Levi who supported me and grew with me during this time.
  • MASARYK UNIVERSITY Portrayal of African Americans in the Media

    MASARYK UNIVERSITY Portrayal of African Americans in the Media

    MASARYK UNIVERSITY FACULTY OF EDUCATION Department of English Language and Literature Portrayal of African Americans in the Media Master‟s Diploma Thesis Brno 2014 Supervisor: Author: Mgr. Zdeněk Janík, M.A., Ph.D. Bc. Lucie Pernicová Declaration I hereby declare that I have worked on this thesis independently, using only the primary and secondary sources listed in the bibliography. ........................................................ Bc. Lucie Pernicová Acknowledgement I would like to thank my supervisor Mgr. Zdeněk Janík, M.A., Ph.D. for the patient guidance and valuable advice he provided me with during the writing of this thesis. Table of Contents 1. Introduction ............................................................................................................... 5 2. Portrayal of African Americans in Films and on Television ..................................... 8 2.1. Stereotypical Images and Their Power .............................................................. 8 2.2. Basic Stereotypical Images of African Americans ............................................ 9 2.3. Stereotypical Film Portrayals of African Americans and the Arrival of the Talking Era .................................................................................................................. 12 2.4. Television Portrayals of African Americans .................................................... 14 2.4.1. The Increasing Importance of African American Viewers ....................... 17 2.4.2. Contemporary Images of African Americans ..........................................
  • P-1E-I Commas Used for Other Purposes

    P-1E-I Commas Used for Other Purposes

    P-1e–i Commas Used for Other Purposes Insert commas wherever necessary in the following sentences. If a sentence is correct as given, write correct. Answers to even-numbered items can be found at the back of the book. EXAMPLE When Tina Fey joined the writing team on Saturday Night Live, you may be surprised to know, ^ ^ she was the only woman on the team. 1. Tina Fey was born on May 18 1970 in Upper Darby Pennsylvania. 2. After years of training in comedy at Chicago’s Second City theater company, Fey was hired in 1997 as a writer for Saturday Night Live. 3. October 11 2006 was another important date in Fey’s life: the pilot on NBC for the situation comedy 30 Rock. 4. The characters and plot lines of 30 Rock as most of the show’s fans know grew out of Fey’s experiences at Saturday Night Live. 5. The title of the show of course is the nickname for the GE Building, home to NBC Studios in New York City. NBC’s complete address is 30 Rockefeller Plaza New York NY 10112. 6. Episodes of 30 Rock were shot however at Silvercup Studios in Long Island City New York, in the borough of Queens. 7. When Vanity Fair magazine asked Fey for her motto in May 2011, she answered “Stop reaching for the stars!” At the time, Fey had been writing, acting, producing, and caring for her first child. Her answer suggests that she was tired doesn’t it? 8. In a typical line on 30 Rock, Liz Lemon says “Check this out Jack.
  • Larry King Book Pdf

    Larry King Book Pdf

    Larry king book pdf Continue This article is about the TV presenter. For other purposes, see Larry King (disambiguation). American TV and Radio Host Larry KingKing in March 2017BornLawrence Harvey Seiger (1933-11-19) November 19, 1933 (age 86)Brooklyn, New York, U.S.EducationLafayette High SchoolOccupationRadio and television personalityYears active1957-presentSpouse (s)Freda Miller (m. 1952; ann. 1953) Annette Kay (m. 1961; div. 1961) Alain Akins (m. 1961; div. 1963, m. 1967; div. 1972) Mickey Sutphin (m. 1963; div. 1967) Sharon Lepore (m. 1976; div. 1983) Julie Alexander (m. 1989; div. 1992) Shaun Southwick (m. 1997; sep. 2019) Children7 Larry King ( Lawrence Harvey Seiger was born; November 19, 1933) is an American television and radio host whose work has been awarded awards, including two Peabody Awards, an Emmy Award and 10 Cable ACE Awards. King began as a local Florida journalist and radio interviewer in the 1950s and 1960s and gained notoriety since 1978 as host of The Larry King Show, an all-night nationwide call-up in a radio program heard about the mutual broadcasting system. From 1985 to 2010, he hosted the nightly program of Larry King's Live interview on CNN. From 2012 to 2020, he hosted Larry King on Hulu and RT America. He continues to conduct Politicking with Larry King, a weekly political talk show that has aired weekly on the same two channels since 2013. King's early life and education were born in Brooklyn, New York, one of two children of Jenny (Gitlitz), a sewing worker who was born in Vilnius, Lithuania, and Aaron Seiger, a restaurant owner and defense factory worker who was born in Kolomia, Austria-Hungary.