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National Library Bibliothèque nalionale 1+1 of Canada du Canada Acguisition~ and Direction des acquisitions Cl Bibliographie Se'Viccs Branch de~ services bibliographiques 395 Well"llion Siroci 395. rue Wellinglon Onawa.Onlano Ollawa (Onlmio) K1AON4 K1AON4 NOTICE AVIS The quality of this microform is La qualité de cette microforme heavily dependent upon the dépend grandement de la qualité quality of the original thesis de la thèse soumise au submitted for microfilming. microfilmage. Nous avons tout Every effort has been made to fait pour assurer une qualité ensure the highest quality of supérieure de reproduction. reproduction possible. If pages are missing, contact the S'il manque des pages, veuillez university which granted the communiquer avec l'université degree. qui a conféré le grade. Some pages may have indistinct La qualité d'impression de print especially if the original certaines pages peut laisser à pages were typed with a poor désirer, surtout si les pages typewriter ribbon or if the originales ont été university sent us an inferior dactylographiées à l'aide d'un photocopy. ruban usé ou si l'université nous a fait parvenir une photocopie de qualité inférieure. Reproduction in full or in part of La reproduction, même partielle, this microform is governed by de cette microforme est soumise the Canadian Copyright Act, à la Loi canadienne sur le droit R.S.C. 1970, c. C-30, and d'auteur, SRC 1970, c. C-30, et subsequent amendments. ses amendements subséquents. Canada • The Progressive Philosophy of Studio D of the National Film Board of ::anada -A Case Study of Ta a Safer Place (1987) - Aiko Ryohashi Graduatc Program in Communications McGiII Univcrsity Montrcal. Canada. August 1995 A thcsis submillcd to th~ Faculty of Graduatc Studies and Research in panial fulfilment of the requirements of thc degrec of Master of Ans • ll> Aiko Ryohashi 1995 National Library Bibl:othèque nationale of Canada du Canada ••• Acquisitions and Direction des acquisitions et Bibliographie Services Branch des services bilJliographiques 395 Wellington SI,eet 395. ruo Wellington Ottawa, Ontario Ollo....a (Onta'io) K1A DN4 K1ADN4 The author has granted an L'auteur a accordé une licence irr':wocable non-exclusive licence:. irrévocable et non exclusive allc.wing the National Library of permettant à la Bibliothèque Canada to reproduce, loan, nationale du Canada de distribute or seli copies of reproduire, prêter, distribuer ou his/her thesis by any means and vendre des copies de sa thèse in any form or format, making de quelque manière et sous this thesis available to interested quelque forme que ce soit pour persons. mettre des exemplaires de cette thèse à la disposition des personnes intéressées. The author retains ownership of L'auteur conserve la propriété du the copyright in his/her thesis. droit d'auteur qui protège sa Neither the thesis nor substantial thèse. Ni la thèse ni des extraits extracts from it may be printed or substantiels de celle-ci ne otherwise ieproduced without doivent être imprimés ou his/her permission. autrement reproduits sans son autorisation. ISBN 0-612-12089-9 Canada • Abstracts This thesis explores the re1ationship between the National Film Board and its audienct.'s, with particular attention to the ways in which the NFB has tried to respond to the needs ofCanadians for media representations ofthemselves,through the Challenge for Change program (1967 - 1978) and Studio D (1974 - ). The focus of this work will be on the progressive aspects ofNFB productions, which have frequently taken controversial stands against official government policy. In the process, the place of the NFB within a politics of representation will be discussed, and its critical contribution to the constitution ofa Canadian "national identity" will be cxamined. Finally, this study is part of an attempt to investigate characteristics of Canadian society, with respect both to the functioning of government and to the democratic use of film as a medium enabling culturally marginalized people to find their own voices. Cette thèse explore la relation entre l'Office national du film et son public et ac.::orde une attention particulière aux façons dont l'ONF a tenté de répondre aux besoins des Canadiens sur le plan de leur propre représentation médiatique, grâce au programme Société nouvelle (1967 - 1978) et au Studio D (1974 -.) Cet ouvrage porte principalement sur les aspects progressistes des productions de l'ONF, qui ont souvent été l'objet de controverses allant à l'encontre de la politique gouvernementale officielle. Au cours de l'ouvrage, la place qu'occupe l'ONF au sein d'une politique de représentation y sera démontrée, et l'apport crucial de l'ONF à la composition d'une "identité nationale" canadienne y sera examinée. Finalement, cette étude constitue en partie l'effort d'un examen de ce qui caractérise la société canadienne, selon le fonctionnnement du gouvernement et de l'utilisation démocratique du cinéma en tant qu'outil permettant aux personnes culturellement marginalisées de découvrir leur propre voix. • • Acknowl~dgcmcnts 1would like to express my sincere appreciation to many individuals without whol11 this piece of writing would not have been possible. Dr. Will Straw provided me with encouragement and supervision through constructive, detailed, and critical advice. As weil, the professors and my fellow students at the Graduate Program in Communications gave me intellectual challenge and cditorial assi~tance. Futhermore, directors, producers, and distributors at the National Film Board shared their precious time to answer my many questions. My special thanks 10 Ms. Beverly Shaffer whose work incited me with the idea for my thesis. and who continued to provide me with insightful perspectives and friendly support. 1 cannot forgel Mr. Anthony Kent, a Manager ofInternational Program, and the Librarians at the NFB library and Archives, including Mr. Bernard Lutz. Financial support was provided by External Affairs and International Trade Canada in the form of the Government of Canada Awards. Finally, 1 wish to thank my friends, my parents and my sister, for their unconditional love and understanding. • Tl/bic of Content • Introduction . Chapter 1 The History of the National Film Board of Canada and the Roots of the "Progressive Philosophy" 6 1. Background 6 2. The Challenge for Change program (1967-1978) 13 3. The "progressive philosophy" at the National Film Board 20 Chapter 2 Studio 0 of the National Film Board 27 1. The success of Studio 0 27 2. Studio 0 films 33 3. The NFB's Response to the Second Wave of Feminism 41 Chapter 3 Ta a Safer Place (1987) 52 1. Film idea 52 2. The audience response to the film 62 2-1. Methodological problems in audience research 62 2-2. Ta a Safer Place 66 Conclusion 73 References 81 Appendix 1 90 Appendix 2 99 • 1 • Introrluction The National Film Board (NFB) is the world's unique government institution whosc mandate includes film production, film distribution, and the training offilmmakers. Becausc ofits existence over half a century, many filmmakers and institutions abroad are interested in the Board's activities in the areas of documeJ'ltary film, feature drama. animation, and advanced technology. Just as the number ofco-productions in which the Board is involvcd is increasing, so the political and economic boundaries that divide those who work for/with the Film Board are disappearing. ln Canada, on the contrary, the NFB seems to be less well-known. In this respect. it is revealing that Canadian viewers watching the sixty-seventh Academy Awards show on CTY missed the appearance ofAlison Snowden and David Fine, who won the NFB's tenth Oscar for Bob's Birthday. Ironically. the relative smallness ofthe Board's audience at home is related to the broader problem ofCanadian film and film criticism; only a few scholars have been interested in the indigenous film industry, and most Canadian filmgoers prefer to see movies from the south. However, the NFB has developed a grass-root production and distribution system in order to reach audiences in Canada and abroad. T1ûs study examines the relationship between the NFB and its audiences, with particular emphasis on how and why the NFB has attempted to empower people on the margins ofCanadian society. The first chapter focusses on the Challenge for Change program (1967-1978), through which the idea ofusing film as a tool • to "democratize" the media and as a catalyst to articulate problems from the viewpoint of"the 2 • people" was implemented. Second, Studio D of the NFB will be discussed in an attempt to understand how feminist ideology has been integrated into the national institution. ln Chupter Three, audience reaction to Beverly Shaffei's To a Safer Place (1987) will be analyzeu as a case study. The choice of this film is justifiable on a number ofgrounds. Firstly, the film gave rise to the public discussion of incest and domestic violence against women and children; and secondly, the feminist filmmakers' intention to use film as catalyst for cOllsciousness-raising was realized in the process. Furthermore, this film provides an opportunity to examine the use ofdocumentary filmmaking to "publicize the personal". As a whole, this case study will be an attempt to see ifthere is a Iink between the NFB's strategy to help marginalized people give voice to their concerns and the actual response from audiences. Finally, 1hope that this study here can be part ofre-evaluation ofthe Board, at a time when a drastic re-organization ofthis cultural institution is made necessary by economic and industrial imperatives. This study presented here uses govemment reports as a key source ofinformation. In addition, interviews conducted by the author were verified through consultation ofarchivai material at the Board's Iibrary and other written documents. As primary source material, many NFB films were screened, including sorne archivai footage.