Franz Josef Popp
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INTRODUCTION the BMW Group Is a Manufacturer of Luxury Automobiles and Motorcycles
Marketing Activities Of BMW INTRODUCTION The BMW Group is a manufacturer of luxury automobiles and motorcycles. It has 24 production facilities spread over thirteen countries and the company‟s products are sold in more than 140 countries. BMW Group owns three brands namely BMW, MINI and Rolls- Royce. This project contains detailed information about the marketing and promotional activities of BMW. It contains the history of BMW, its evolution after the world war and its growth as one of the leading automobile brands. This project also contains the information about the growth of BMW as a brand in India and its awards and recognitions that it received in India and how it became the market leader. This project also contains the launch of the mini cooper showroom in India and also the information about the establishment of the first Aston martin showroom in India, both owned by infinity cars. It contains information about infinity cars as a BMW dealership and the success stories of the owners. Apart from this, information about the major events and activities are also mentioned in the project, the 3 series launch which was a major event has also been covered in the project. The two project reports that I had prepared for the company are also a part of this project, The referral program project which is an innovative marketing technique to get more customers is a part of this project and the other project report is about the competitor analysis which contains the marketing and promotional activities of the competitors of BMW like Audi, Mercedes and JLR About BMW BMW (Bavarian Motor Works) is a German automobile, motorcycle and engine manufacturing company founded in 1917. -
MICROCARROS EUROPEUS Design E Mobilidade Sustentável
UNIVERSIDADE DE LISBOA FACULDADE DE BELAS-ARTES MICROCARROS EUROPEUS Design e Mobilidade sustentável Maria João Tavares dos Santos Gabriel Dissertação Mestrado em Design de Equipamento Especialização em Design de Produto Dissertação orientada pelo Professor Doutor Paulo Parra 2019 DECLARAÇÃO DE AUTORIA Eu, Maria João Tavares dos Santos Gabriel, declaro que a presente dissertação de mestrado intitulada “MICROCARROS EUROPEUS”, é o resultado da minha investigação pessoal e independente. O conteúdo é original e todas as fontes consultadas estão devidamente mencionadas na bibliografia ou outras listagens de fontes documentais, tal como todas as citações diretas ou indiretas têm devida indicação ao longo do trabalho segundo as normas académicas. O Candidato Lisboa, 31 de outubro de 2019 RESUMO A presente dissertação tem como tema “Microcarros Europeus – Design e Mobilidade sustentável”. O principal objetivo deste trabalho traduz-se na construção de uma leitura sistematizada do projeto e implementação de microcarros europeus ao longo do século XX, tendo em vista não só o esclarecimento/definição do próprio conceito, mas também a perceção do seu papel atual e futuro a nível da mobilidade urbana sustentável. Neste sentido, percorrem-se dimensões como o design específico dos veículos, antecessores, autores e empresas envolvidas, assim como o contexto socioeconómico inerente. Como metodologia, realizou-se uma pesquisa exaustiva em fontes bibliográficas e fontes on-line, para além de contactos diretos com colecionadores e especialistas na temática, através de fóruns de debate e participação em encontros e mostras nacionais. Os microcarros consistem em veículos motorizados, que surgiram na Europa após a Segunda Guerra Mundial, num contexto de escassez de recursos económicos, energéticos e de materiais de produção. -
Aircraft Engines and Strategic Bombing in the First World War
Aircraft Engines and Strategic Bombing in the First World War Todd Martin Published: 27 January 2016 Contents Historiography, Acknowledgments and Introduction . .3 Table I: Comparative Aircraft Engines . .5 Table II: Aircraft Engine Production, 1914-1918 . .5 Map: British Independent Force Squadron No. 55 DH-4 Day Bombing Raids, Germany, 1918 . .6 Abbreviations . .7 Part I: Aircraft Engines 1. Austria and Germany . .8 2. France . .17 3. United States . .23 4. Britain . .29 Part II: Strategic Bombing 5. The Channel . .37 6. The Rhine . .46 7. Amanty . .53 Conclusion . .69 Bibliography . .70 Title Page: NARA, RG 120, M990/10, B VII 124, Statistical Analysis of Aerial Bombardments, Report No. 110, Statistics Branch - General Staff, War Department, Nov. 7, 1918. 2 Historiography, Acknowledgements and Introduction Historiography and Acknowledgments arithmetic however which makes the following a revi- The following avoids repeating much of the well sion of the thesis of Irving B. Holley, Jr.’s Ideas and known stories of the Liberty aircraft engine and the Weapons (1953) that the American military aviation controversies surrounding American aviation in the effort in the First World War failed due to a lack of First World War. It also avoids offering a definition of airpower doctrine, a revision the need for which is strategic bombing, save to suggest that economic war- pointed to in the second volume of Mauer Mauer’s fare may be properly considered to be an element of edition of The U.S. Air Service in World War I (1978.) that definition. The following adheres to the long The continuing efforts to understand the world established understanding that many of the aircraft wars as a single historical event and to study them engines successfully used during that war were “from the middle” perspective of technology and derived from an engine designed before the war by engineering1 are appropriate and admirable and thus Ferdinand Porsche. -
Mobile Tradition Live Facts and Background
History moves with us www.bmw-mobiletradition.com | Mobile Tradition | Year 02 | Issue 03 | October 2004 Mobile Tradition live Facts and background J. A. Cropp photographs BMW The photographer who found the right visual imagery for the BMW 700 and the New Class Page 10 – 13 Aero-engines for the Soviets BMW built “Russian engines” for the Red Army Page 14 – 17 50 years of BMW V8 engines The engine concept behind the BMW eight-cylinder was the most advanced of the 1950s Page 20 – 24 Hanns Grewenig A qualified submarine engineer built up BMW's dealer network after the war – initially without products Page 28 – 33 Speedy Brit Jock West's victories in motorcycle Sheer luxury with the BMW 502 – including a powerful V8 engine. Page 20 racing made BMW popular in Britain Page 36 – 39 BMW aircraft engines for the Red Army Victory in the Alps A spectacular racing success for the first BMW car in 1929 made a name for BMW Page 40 – 42 Left: Dornier “Whale” powered by BMW engines. Centre: The BMW VI. Right: “Russian engine” no. 300. BMW Operations Management At the end of the First World War, BMW aero-engines. These relations grew into a A flexible team ensures that BMW clas- faced a crisis: aviation engines were virtu- flourishing business for BMW. Up until sics can be experienced live around the ally unsaleable. The armed forces all-but 1931, 50 to 60 percent of its engine out- globe Page 44 – 47 vanished overnight as buyers. The Treaty put went to Russia. Page 14 of Versailles forbade Germany from main- taining an air force, while other nations BMW Classic Calendar 2005 Anniversaries in 2004 slashed their military budgets. -
BMW Mobile Tradition Live 02/2006
www.bmw-mobiletradition.com Mobile Tradition | Year 04 | Issue 02 | 2006 Mobile Tradition live Facts and background The perfect line. BMW coupés 1938 – 2006 Page 16 30 Historic motor racing meets Formula One: BMW racers thrill thousands in Kuala Lumpur, Malaysia. 40 JU 52 in BMW Mobile Tradition design: the legendary aircraft takes to the skies as a brand ambassador. 44 The road to the BMW R 100 RS: in 1976 BMW unveils the fi rst production motor- cycle with full fairing as standard. 52 The story of the founding of Bayerische Motoren Werke: engineering prowess and bold enterprise distinguish the early years. The new BMW 3 Series Coupé Sheer www.bmw.com Driving Pleasure What is Elegance? Is elegance more than skin deep? The new BMW 3 Series Coupe is elegance in motion. Consider the smooth acceleration of its turbocharged, fuel-injected 6-cylinder engine and exceptional stability and control of its sport suspension and active steering system. It’s all part of the continuing quest for driving performance that is the legacy of the BMW 3 Series. Elegance? At BMW, it’s the inevitable outcome of performance. Elegance driven by performance. The new BMW 3 Series Coupé BMW Mobile Tradition I Editorial Dear Friends of BMW Group, Bayerische Motoren Werke – better known as BMW – looks back on a long and glorious past. The enterprise was founded 90 years ago based on three separate companies. This issue of Mobile Tradition live brings you further fas- cinating details on how the company came about and its turbulent early days. This year, attention focuses on BMW coupés. -
Urban Micro Commuter
Quart URBAN MICRO COMMUTER - Master Thesis - Yujin Kim Umeå University MA Transportation Design 2013 Acknowledgments Program Leader: Demian Horst Program Tutor: Ingrid Nilsson External Exam Advisor: Anne Asensio First and foremost, I would like to thank to Demian Horst, Ingrid Nilsson, Tony Catignani. I wish to thanks Lars Isaksson, Workshop Technician of Umea Institute of Design, for the model. My classmates, Anton Garland, Erik Evers, Alexandra Ciobanu, Rickard Hansson, Richard Stark, Casey Phua, Louise McCallum and Yong-fei Han. They have always inspired me greatly with works in thesis project and feedback on my work. An honorable mention goes to my family and friends in Korea Umea Institute of Design - Umea University for their understandings and supports on me in commpleting MA Transportation Design 2013 this project. Degree Project Report by Yujin Kim Without helps of the particular that mentioned above, I would [email protected] face many di!culties while doing this project. (Sweden) +46 70 602 0982 (S.Korea) +82 70 8222 6631 Thank you. Contents ABSTRACT 6 First Ideation 57 INTRODUCTION 8 Ideation for Proportions Direction 1 First Thoughts Direction 2 Sustainability in a city Sketch Development 69 Goals & Wishes Side Development Wheel Cover Ideation METHOD 10 Front Development Research 13 Rear Development Top View Global Urbanization Interior Ideation Drives Alone Urban Transportation Development with Clay 83 Urban Micro Commuter Package Reference Check Package Future Scenario Refining Users Split-lines Study Brand and Product -
Open Innovation and Crowdsourcing in the Automotive Industry. the Bmw Case”
UNIVERSITA’ DEGLI STUDI DI PADOVA DIPARTIMENTO DI SCIENZE ECONOMICHE ED AZIENDALI “M.FANNO” CORSO DI LAUREA MAGISTRALE / SPECIALISTICA IN BUSINESS ADMINISTRATION – ECONOMIA E DIREZIONE AZIENDALE TESI DI LAUREA “OPEN INNOVATION AND CROWDSOURCING IN THE AUTOMOTIVE INDUSTRY. THE BMW CASE” RELATORE: CH.MA PROF.SSA Silvia Rita Sedita LAUREANDO Vincenzo De Rosa MATRICOLA N. 1082194 ANNO ACCADEMICO 2015 – 2016 Il candidato dichiara che il presente lavoro è originale e non è già stato sottoposto, in tutto o in parte, per il conseguimento di un titolo accademico in altre Università italiane o straniere. Il candidato dichiara altresì che tutti i materiali utilizzati durante la preparazione dell’elaborato sono stati indicati nel testo e nella sezione “Riferimenti bibliografici” e che le eventuali citazioni testuali sono individuabili attraverso l’esplicito richiamo alla pubblicazione originale. Firma dello studente _________________ 2 Open innovation and crowdsourcing in the automotive industry. The BMW case. Introduction 5 1. Open Innovation 7 1.1 Prior theories of innovation 7 1.2 The Open Innovation paradigm. A revolutionary concept that changed the mode of using ideas, building business models and managing the development of products 8 1.3 Surveys on open innovation 23 2. Crowdsourcing 32 2.1 A general understanding 32 2.2 Crowdsourcing internal structure 34 2.2.1 Who is the crowd 35 2.2.2 What is the crowd’s reward 35 2.2.3 Who is the crowdsourcer 36 2.2.4 What is the crowdsourcer’s reward 36 2.3 Business models, rules and forms of crowdsourcing 37 2.4 Benefits and issues of crowdsourcing 40 2.4.1 Strengths of the model 40 2.4.2 Drawbacks of the model 42 2.5 Crowdsourcing evolution 46 2.6 Crowdsourcing and open innovation in the automotive industry 51 3. -
Russia Corporate Communications
Russia Corporate Communications Пресс-релиз 23 июля 2012 BMW ОТМЕЧАЕТ 95 ЛЕТ С ДАТЫ СОЗДАНИЯ В прошедшие выходные концерн BMW Group, выпускающий автомобили люкс- класса под брендами BMW, MINI и Rolls-Royce отметил 95-летие марки BMW. 21 июля 1917 года объединенное предприятие впервые предстает как BMW GmbH, «Общество с ограниченной ответственностью «Баварский моторный завод». Эту дату принято считать днем рождения бренда BMW, чьи автомобили и мотоциклы сегодня известны во всех уголках планеты. Сегодня BMW Group является мировым лидером в продаже автомобилей люкс- класса, тем не менее история марки BMW не всегда была гладкой. Давайте же посмотрим как она развивалась. Краткое содержание: 1920-е: лучшие моторы Баварии стр. 1 1930-е: победы и рекорды стр. 4 1940-е: прорывы и отступления стр. 7 1950-е: турбулентные времена стр. 9 1960-е: новый класс стр. 12 1970-е: счет идет на серии стр. 14 1980-е: золото на чемпионатах мира стр. 17 1990-е: ветер перемен стр. 20 2000-е: с позиций современника стр. 23 1920-е: лучшие моторы Баварии Образование компании сопровождалось неоднократной сменой названия. Её основу составили два предприятия, моторостроительное Rapp Motorenwerke и авиастроительное Otto-Flugzeugewerke, по счастливому стечению обстоятельств располагавшиеся неподалеку друг от друга, в окрестностях баварского городка Обервизенфельд (Oberwiesenfeld). 10 декабря 1917 года в Имперском патентном бюро (Kaiserliches Patentamt) под номером 221388 был зарегистрирован знаменитый бело-голубой торговый знак 1 Russia Corporate Communications BMW. Чередующиеся в круге эмблемы белые и синие сектора – это цвета щита живших под Регенсбургом рыцарей графов фон Богенов (von Bogen). В 1247 году, после ослабления рода, цвета перенял правящий Баварией королевский дом Виттельсбахов (Wittelsbach). -
La Storia Del Logo Bmw
La storia del logo Bmw Bayerische Motoren Werke AG Nazione Germania Tipologia Società per azioni Fondazione 1917 Sede principale Monaco di Baviera Filiali MINI e Rolls-Royce Persone chiave Norbert Reithofer, presidente e AD Settore Autoveicoli Prodotti Automobili e Motociclette Fatturato 60 miliardi di € (2010) Dipendenti 107.079 (2007) Slogan Piacere di guidare Note Soprannomi: Bavarian Motor Works, Bimmer Sito web www.bmw.com BMW (acronimo di Bayerische Motoren Werke, in italiano Fabbrica Bavarese di Motori) è un'azienda tedesca produttrice di autoveicoli e motoveicoli, con sede a Monaco di Baviera. Il contesto Durante la prima guerra mondiale, l'industria meccanica tedesca era impegnata a migliorare la potenza e l'affidabilità delle nuove "macchine volanti" che, per la prima volta, rivestivano un importante ruolo bellico. Anche la Daimler aveva messo a punto un motore aeronautico, realizzato dalla consociata austriaca Austro- Daimler e sviluppato da Max Friz, uno dei brillanti ingegneri del reparto corse Daimler, la cui attività era sospesa a causa della guerra. Commissionata dal governo austriaco, per ragioni di celerità produttiva, la costruzione dei motori Austro- Daimler venne affidata alla licenziataria bavarese Rapp Motorenwerke, ditta nella quale anche Friz si trasferì, con la speranza di veder realizzato il suo progetto per un motore d'aereo con sei cilindri in linea e albero a camme in testa, in grado di funzionare a quote molto elevate; ben oltre i 5.000 metri. Alla Rapp, in veste di supervisore tecnico dell'aviazione militare austro-ungarica, era presente l'ingegnere Josef Popp, al quale Friz mostrò i disegni del suo nuovo motore. Popp capì immediatamente che si trattava di un propulsore tecnologicamente molto avanzato e ne caldeggiò la realizzazione a Julius Auspitzer, cofondatore e unico azionista della Rapp Motorenwerke. -
From Wikipedia, the Free Encyclopedia Audi Type Private Company
Audi From Wikipedia, the free encyclopedia Audi Private company Type (FWB Xetra: NSU) Industry Automotive industry Zwickau, Germany (16 July Founded 1909)[1] Founder(s) August Horch Headquarters Ingolstadt, Germany Production locations: Germany: Ingolstadt & Neckarsulm Number of Hungary: Győr locations Belgium: Brussels China: Changchun India: Aurangabad Brazil: Curitiba Area served Worldwide Rupert Stadler Key people Chairman of the Board of Management, Wolfgang Egger Head of Design Products Automobiles, Engines Production 1,143,902 units (2010) output (only Audi brand) €35.441 billion (2010) Revenue (US$52.57 billion USD) (including subsidiaries) €1.850 billion (2009) Profit (US$2.74 billion USD) €16.832 billion (2009) Total assets (US$25 billion USD) €3.451 billion (2009) Total equity (US$5.12 billion USD) Employees 46,372 (2009)[2] Parent Volkswagen Group Audi do Brasil e Cia (Curitiba, Brazil) Audi Hungaria Motor Kft. (Györ, Hungary) Audi Senna Ltda. (Brazil) Automobili Lamborghini Subsidiaries Holding S.p.A (Sant'Agata Bolognese, Italy) Autogerma S.p.A. (Verona, Italy) quattro GmbH (Neckarsulm, Germany) Website audi.com Audi AG (Xetra: NSU) is a German automobile manufacturer, from supermini to crossover SUVs in various body styles and price ranges that are marketed under the Audi brand (German pronunciation: [ˈaʊdi]), positioned as the premium brand within the Volkswagen Group.[3] The company is headquartered in Ingolstadt, Germany, and has been a wholly owned (99.55%)[4] subsidiary of Volkswagen AG since 1966, following a phased purchase of its predecessor, Auto Union, from its former owner, Daimler-Benz. Volkswagen relaunched the Audi brand with the 1965 introduction of the Audi F103 series. -
Issue 80L.Pub
By Kuba Mysluk, Konstancin, Poland The BMW engine, nestled in the cowl of a CH601 UL, sportin’ a light- E-Mail: [email protected] weight WoodComp www.woodcomp.cz ground adjustable propeller. Do you think that the FAA or other regulatory agencies Are you searching for a new 100 HP engine for your ex- throughout the world are difficult to deal with? Try build- perimental aircraft or future design? Then please read ing and flying your own plane behind the Iron Curtain. this article based on my personal experience with the This is how 39 year old Kuba began his aviation obses- BMW R1100RS motorcycle engine, as installed in the sion. Now living in Konstancin, near Warsaw, Poland, Zenair Zodiac CH601 UL. The particular plane I have Kuba has built 300+ hrs flying European “Microlights”, experience with flew more than 1000 hours in 2003 with mainly powered by automobile and motorcycle conver- most of that flight time being logged as training flights at sions. From East Germany's Trabant (an atrocious little a local flight training school. Approximately 4,500 land- boxy 2-door automobile, featuring a two-cylinder two- ings were logged, so in my estimation, this was a real stroke 600cc engine) to West Germany’s BMW pride. test of the engine. Kuba currently owns two planes: Czech's "Tulak" with his own 1800cc VW conversion installed and a motor-glider. But, (as Kuba puts it) “to stupid Polish regulations” all his flying has to be done in the nearby, aviation friendly Czech Republic. While living behind the Iron Curtain, Kuba broke the law by building a motor-glider. -
BMW History BMW in the 1910S - the Beginning
BMW history BMW in the 1910s - the beginning To better understand BMW today you have to know and understand BMW history. The last century gives the “flavor” of today’s BMW cars, the ingredient that makes them so special. This “special” can be almost seen as the soul of a person. BMW cars have an unmistakably personality and an obsessive care about the feeling of driving, thus their slogan "the ultimate driving machine". This creates a bond between the car and the driver that may last for a lifetime. These three magic letters stand for Bayerische Motoren Werke, or in English, Bavarian Motor Works. The "Motor" is the core of this acronym and is the foundation; the key part around which BMW builds every product. BMW Drives invites you to be part in this amazing trip and you will find out the story that lies behind BMW. HOW BMW PROGRESSED FROM THIS TO 1913 The man who started all was Karl Friedrich Rapp in October 1913. Not everybody knows that BMW started as a manufacturer of aircraft with Austro-Daimler, who was unable to meet its demands that of building V12 Aero engines under license. The company expanded too quickly, and by 1916 Karl Friedrich Rapp resigned from the company because of financial troubles. The company was taken over by two Austrians Franz- Josef Popp and Max Fritz backed by a Vienna engines. Rapp establishes "Rapp-Motorenwerke" in a former bicycle factory near Munich. He starts manufacturing his own aircraft engines but unfortunately they suffered form problems with vibrations. Close to Rapp´s factory, Gustav Otto, the son of the inventor of the four-stroke internal combustion engine, sets up a business building small aircrafts.