PRI 2012 Annual Report Mechanical 11” x 8.375” folded to 5.5” x 8.375” Prepared by See Design, Inc. Christopher Everett 612.508.3191
[email protected] Annual Report 2012 The year of the future. BACK OUTSIDE COVER FRONT OUTSIDE COVER PRI 2012 Annual Report Mechanical 11” x 8.375” folded to 5.5” x 8.375” Dear Friends of PRI, Throughout our history, PRI has distinguished itself as a nimble Prepared by See Design, Inc. organization, able to anticipate and respond to the needs of stations Christopher Everett and audiences as we fulfill our mission: to serve as a distinct content 612.508.3191 source of information, insights and cultural experiences essential to
[email protected] living in an interconnected world. This experience served us well in the year just closed, as we saw the pace of change in media accelerate, and faced new challenges as a result. More and more, people are turning to mobile devices to consume news, using them to share, to interact, and to learn even more. These new consumer expectations require that we respond, inspiring us to continue to deliver our unique stories in ways that touch the heart and mind. And to deliver them not only through radio, but also on new platforms. Technology also creates a more competitive environment, enabling access to global news and cultural content that did not exist before. In this environment, PRI worked to provide value to people curious about our world and their place in it. With a robust portfolio of content as a strong foundation for growth, PRI worked to enhance our role as a source of diverse perspectives.