DOCSLIB.ORG

Greensboro Transit Authority Policy and Procedures Manual

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Greensboro Transit Authority Policy and Procedures Manual Greensboro Transit Authority Policy and Procedures Manual Greensboro Transit Authority Policy and Procedures Manual Table of Contents 1. Board Approved Policies 1.A. System Wide Policies 1.A.1. Advertising 1.A.2. Customer Service Complaint 1.A.3. Disruptive Behavior 1.A.4. Driver Conduct 1.A.5. Fares a. Fare Structure b. Paratransit Client’s Free Use of Fixed Route Service c. Personal Care Attendants or Companions d. GTA Reduced Fare Policy and Procedure 1.A.6. Inclement Weather 1.A.7. Major and Minor Service Reduction 1.A.8.a Title VI Disparate Impact 1.A.8.b Title VI Disproportionate Burden 1.A.9. Petitioning, Solicitation and Distribution of Literature 1.A.10. Public Participation 1.A.11. Seat Belts 1.A.12. Service Animals 1.A.13. Service Area and Hours of Operation 1.A.14. Carry-On Items 1.A.15. Infant Boarding 1.A.16. Transit Services/Complimentary Pass 1.A.17. ADA Provision of Service 1.A.18 Transit Amenities 1.A.19 Vehicle Assignment 1.A.20 Proper Attire B. Fixed Route Policies 1.B.1. Passenger Standee 1.B.2. GTA Rider Advisory Panel 1.B.3. Transfers 1.B.4 GTA Change Card Activation 1.B.5 31-Day College Student Pass Sale 1.B.6 GO pass Policy 1.B.7 Donation of Bus Passes C. Paratransit Policies 1.C.1. Late Cancellation and No-Show Policy GTA Policy & Procedures Manual 1.C.3. Paratransit Eligibility a. Determining SCAT Eligibility b SCAT Certification Communication c. Appeals d. Recertification 1.C.4. Paratransit Reservations a. Demand Trips b. Subscription Service or Standing Orders c. Trip Negotiation 1.C.5. Paratransit Service Delivery a. Pick-ups and Drop-offs b. Passenger Notification (under revision) c. Vehicle Arrival (under revision) d. Personal Care Attendants e. Companions f. Lap Restraint 2. Administrative Procedures 2.2 Exchange Procedure for Damaged Passes at the Depot 2.4 Medicaid Transportation Authorization Procedure 2.5 Cashbox Auditing Procedure 2.6 Procedure for Updating Demographic Maps 2.7 Elevator Emergency Procedure 3. Operating Procedures 3A. System Wide Operating Procedures 3.A.1. Air Conditioning 3.A.2. Bus Spot Checks 3.A.3. Driver Accident 3.A.4. Lost and Found 3.A.5. First Aid Kit Procedure 3.A.6. Procedure for Responding to Rider Emergencies 3.A.7. Service Lane Maintenance Procedure 3B. Fixed Route Operating Procedures 3.B.1. Bus Shelter and Stop Maintenance 3.B.3. End of Line 3.B.4. Wheelchair Lift Failures 3.B.5. Fare Box Coin Bypass Procedure GTA Policy & Procedures Manual 3C. Paratransit Operating Procedures 3.C.1. Accommodation of SCAT Riders Whose Return Trip is Adversely Affected by the Lateness of Their Initial Trip 3.C.2. Criteria for Placing SCAT Riders on Round-Trip Pay List 3.C.3. Door Hangers 3.C.4 Reservations 3.C.6. Telephone Communications 3.C.7. Wheelchair Lift Failure 3.C.8. Will Call Trips GTA Policy & Procedures Manual GTA Policy & Procedures Manual Board Approved Policies GTA Policy & Procedures Manual 1A: System Wide Policies 1.A.1 Advertising Policy Approved by GTA Board: 4/24/2007 Revised: 7/28/2015 As a community service, the Greensboro Transit Authority provides opportunities for transit industry standard interior and exterior advertising subject to the following guidelines: STANDARD EXTERIOR BUS ADVERTISING Bus advertising space is available on the exterior of GTA buses in the industry standard King (driver’s side), Queen (curb side) and Tail areas as noted on the GTA rate card. Available types and sizes are specified on the attached rate card. Ads are to be printed on a direct application decal of the appropriate size. The decal’s placement must not interfere with necessary access or safety features.. Proposed ads must be presented to the Marketing and Communications Specialist (MCS), who will then approve or disapprove of the ad. The ad may be presented to the Public Transportation Manager and/or GTA Board if there is a question of appropriate content. The advertiser shall at its own expense furnish and deliver the decal ad to the GTA Contractor, no less than two (2) days prior to the date of display. Exterior ad space is available on SCAT vehicles at advertiser’s request. Exterior ads are not available on HEAT vehicles at this time. SPECIALTY ADVERTISING ” OPTION Specialty ads can cover the various surface areas up to the entire exterior of the bus.If the ad will cover the passenger windows, perforated vinyl must be used in these areas. The advertiser will be responsible for the designing and printing of the the vinyl decals and for installation and removal. Proposed ads must be presented to the MCS for approval. The ad may be presented to the Public Transportation Manager and/or GTA Board for review and approval if there is a question of content. GTA shall retain the right to approve or disapprove of advertiser’s installation contractor or material if we believe the work will not meet our quality standard. GTA Policy & Procedures Manual Policy 1.A.1 Page 1 INTERIOR BUS ADVERTISING OPTION Advertising spaces available in the interior of the buses consist of racks located above the windows and extending the full length of the interior of the coach. Size of ads should a total printed size of 17” wide x 11” tall for GTA and 9.5” by 18” for HEAT. Ads must be printed on 80lb or higher card stock if the advertising run is 4 weeks or less. If the run exceeds 4 weeks, the ad must be laminated with the overall size remaining at 17” by 11” or 9.5” by 18” respectively. Ads must allow ½ inch border on all sides in which no vital information is contained. Proposed ads must be presented to the MCS, who will approve or disapprove of the ad. The ad may be presented to the Public Transportation Manager and/or GTA Board for review and approval if there is a question of content. AD PLACEMENT Advertisers may not specify the routes or buses on which their ads are placed. The bus that carries the advertisement will be circulated across all routes during the ad contract term, ensuring full exposure throughout the service area. AD SPACE COSTS Costs of advertising with GTA are set by the MCS and will continually reviewed in relation to market rates. The Public Transportation Manager and GTA Board will be advised of rate changes at monthly Board meetings. A discount rate of 15% is available for IRS designated 501(c)(3) non-profit and governmental organizations. Interior advertising space is available to non-profit IRS 501(c)(3) and governmental organizations gratis upon request from the advertiser and subject to approval by the MCS. Payment for advertising is due immediately following installation of ads. Invoices will be provided for the entire amount due or monthly if requested by advertiser. Non-payment of amount due in a timely manner can result in ad removal at advertiser’s expense. As buses are occasionally removed from service for maintenance and repair, make- goods will be provided in the form of campaign extensions, or at advertiser request, may be applied to future campaigns. No refunds will be allowed. AGENCY REPRESENTATION GTA Policy & Procedures Manual Policy 1.A.1 Page 2 The GTA welcomes local and national advertising agencies to represent their clients in the purchase of advertising space. The rates set by GTA are net…no agency commissions or rebates will be provided from sales. Payment for ads will be the responsibility of the reserving agency unless otherwise indicated. CHARACTER OF ADVERTISEMENTS The following types of advertisements are prohibited: 1. Political Advertisements . Political advertisements are defined as: a. Any advertising that supports or opposes the election of any candidate or group of candidates for election to any federal, State, or local government office; b. Any advertising that supports or opposes any referendum conducted by the federal or State government, or by any local government, such as referenda on constitutional amendments, on bond issues, or on local legislation; or c. Any advertising that features any person whose prominence is based wholly or in part upon his or her past or present activity in political affairs, or that represents or implies any such person's approval or endorsement of the subject matter of the advertising. 2. Advertisements for alcohol, cigars, cigarettes, pipe tobacco, chewing tobacco, and other tobacco products. 3. Advertisements for products or services related to human reproduction or sexuality, including but not limited to contraceptive products or services, other products or services related to sexual hygiene, and counseling with regard to pregnancy, abortion, or other sexual matters. 4. Advertisements for products, services, or entertainment directed to sexual stimulation. GTA Policy & Procedures Manual Policy 1.A.1 Page 3 5. Advertisements that in any way denigrates the City of Greensboro, GTA or the GTA’s operation, or the City of Greensboro and/or GTA’s officers, agents, or employees. This prohibition includes advertising copy and illustrations that state or imply, or could reasonably be expected to cause an inference, that the City of Greensboro/GTA’s' services or operations are anything but safe, efficient, affordable, and convenient. 6. Advertisements that are derogatory of any person or group because of race, national origin, ethnic background, religion, or gender. 7. Advertisements that would violate any federal or State law or regulation, or any law, regulation, or ordinance of any county or municipality in or through which such vehicles are or may be operated. Advertisements that use GTA’s name, logo, slogans, or other graphic representations is not categorically prohibited, but is subject to advance approval by GTA.
Load more

Recommended publications
  • Request for Proposal
    Request For Washington Proposal Metropolitan Area Transit Authority Procurement of Heavy-Duty Transit Low Floor 40 Foot Compressed Natural Gas Buses 40 Foot Hybrid/Electric Buses 60 Foot Hybrid/Electric Articulated Buses TECHNICAL SPECIFICATION PART V RFP NO. FQ12269/JWW WASHINGTON METROPOLITAN AREA TRANSIT AUTHORITY SUPPLY AND SERVICE CONTRACT RFP FQ12269/JWW TABLE OF CONTENTS WMATA/ADA REQUIREMENTS FOR HEAVY DUTY TRANSIT BUSES ...................................... 1 WMATA E&D REQUIREMENTS FOR TRANSIT BUSES IN ACCORDANCE WITH AMERICAN WITH DISABILITIES ACT (ADA) PROVISIONS ......................................................... 2 I. LEGAL REQUIREMENTS ..................................................................................................................... 2 II. DEFINITIONS.......................................................................................................................................... 2 III. REQUIREMENTS.................................................................................................................................... 2 5.1 GENERAL .................................................................................................................................. 8 5.1.1 SCOPE ..................................................................................................................................................... 8 5.1.2 DEFINITIONS ........................................................................................................................................ 9 5.1.3
    [Show full text]
  • Bus Advertising Proposals
    Use local bus advertising to effectively build awareness and footfall to Hoburne Holiday Parks Exterion Media - Who We Are London Underground & DLR 2 million people travel into Zone 1 daily National Bus 5.2billion passenger journeys per year in the UK London Bus 2.3 billion annual journeys National Rail & Tram 1.26 billion passenger journeys every year The Cities of Westfield Average combined monthly footfall is 5.5 million Why is Outdoor growing? Outdoor Radio Press More people are spending time out People increasing listen to non In the last year alone Press of home than ever before – commercial radio readership has fallen by 3% 70% of waking hours out of Increasing number of local stations People have less time to spend home giving people more choice and reading daily papers Ability to talk to them on mediums reducing listenership that are not intrusive Source: NRS, JICREG, RAJAR Delivering unparalleled coverage in Bournemouth %coverage In 1 week alone, more consumers in Bournemouth see Bus advertising compared BUS to Press, Radio and regular viewers of ITV1. Why splash the cash on a Press, Radio or even a TV campaign, when you can reach + more consumers with Bus advertising. Sources: TGI, RAJAR, JICREG Newspaper coverage based on % average issue readership in city OTS OTS OTH location. Radio coverage based on % weekly reach in transmission 3.95 area. 1.87 3.21 Regular ITV1 viewers based on medium to heavy weight of viewing, watching for 2 to 4 hours per day. • Buses deliver a high impact, large format version of a Press advert.
    [Show full text]
  • ADVERTISING RATE SHEET Bus Exteriors Advertising Contracts Run in 30-Day Increments and Can Begin on the 1St Or the 15Th of the Month
    ADVERTISING RATE SHEET Bus Exteriors Advertising contracts run in 30-day increments and can begin on the 1st or the 15th of the month. Rates do not include Champaign-Urbana Mass Transit District production of the ads; MTD needs to receive the ads ready for posting. The 60-foot bus fleet is not routinely used May15- Contact: Lisa Meid, Communications Director August 15, so advertising is not sold on these buses during those months. Ask about advertising on MTD’s STOPwatch 217.384.8188 [email protected] real-time information kiosks, on the MTD website, and in the Maps and Schedules book. MTD’s partner Commuter Advertising offers on-board, geotargted audio advertising options. EXTERIOR BUS ADVERTISING 40-Foot Bus Rates (rate is for one exterior space per 30 days) 40-Foot Streetside King (144”W X 30”H) 30-Day Rate per Ad Unit 30 or 60 Days 90-150 Days 180-330 Days 360 Days+ 1 $125 $120 $115 $110 40-Foot Curbside Queen (88”W X 30”H) 30-Day Rate per Ad Unit 30 or 60 Days 90-150 Days 180-330 Days 360 Days+ 1 $115 $110 $105 $100 40-Foot Taillight (66”W X 21”H) 30-Day Rate per Ad Unit 30 or 60 Days 90-150 Days 180-330 Days 360 Days+ 1 $125 $120 $115 $110 40-Foot Petite Tail (66”W X 15”H) - These small tails are found on MTD’s 2013 and newer 40-foot Hybrid Buses 30-Day Rate per Ad Unit 30 or 60 Days 90-150 Days 180-330 Days 360 Days+ 1 $90 $85 $80 $75 60-Foot Articulated Bus Rates (rate is for any one exterior space per 30 days) 30-Day Rate per Ad Unit 30 or 60 Days 90-150 Days 180-240 Days 1 $250 $245 $240 Curbside A Curbside B 66” W x 21”H 66”W x 21”H door 1 door 2 door 3 Exterior Advertising Locations and Dimensions NOTE: Drawing shows relative positions of rear front 60-foot exterior advertising space Articulated Buses Taillight only.
    [Show full text]
  • Transit Advertisin Transit Advertising
    Transit AdvertisinAdvertising We’re Going Places! Bus Wraps Interior Bus Ads Bus Shelter Ads Brochure Ads Federated Transportation Services of the Bluegrass 2308 Frankfort Ct. FTSB Lexington, KY 40510 www.ftsb.org Making it Happen Call (888) 848-0989 Transit Advertising - An Excellent Advertising Value AdvertisingAdvertising Promote Your Business on our Buses Looking for ways to get your message out? FTSB Stay ahead of your competition with bus advertising is here to promote your business on our moving on FTSB’s vehicles for your next advertising or billboards. Whatever your marketing needs are, let marketing campaign. Transit advertising generates FTSB’s buses do the advertising work for you. We repeated exposures all day by reaching audiences carry your customers and new consumers to their across the complete area. FTSB’s bus wraps are a favorite destinations, whether it is to work, school, cost efficient way to deliver your advertising message church, movies, restaurants, medical appointments, or to an array of people in a way that simply can’t be other activities. ignored. Benefits of Bus Advertising Reaching your Audience: Customers don’t have to read a particular publication or tune in at certain time to receive your message. Transit Advertising brings your message to the busiest and most desirable areas — including many areas where billboards are not used. You can’t zap it, ignore it or turn it off. Timing: Consumers see bus advertising at the best possible time – when they are not at work, home or school. Transit ads reach people when they’re most ready to respond or make a purchase, such as when they’re traveling or shopping.
    [Show full text]
  • Service Standards Manual
    GREATER DAYTON REGIONAL TRANSIT AUTHORITY SERVICE STANDARDS MANUAL UPDATED JULY 2013 TABLE OF CONTENTS INTRODUCTION……………………………………………………………………………………..… 1 PURPOSE……………………………………………………………………………………………… 1 THE FUNCTION………………………………………………………………………………………... 1 SECTION 1: SERVICE DESIGN GUIDELINES……………………………………………………...… 2 ROUTE TYPES…………………………………………………………………………………………. 3 FREQUENCY OF SERVICE (HEADWAYS)…………………………………………………………….…. 3 TIME PERIODS…………………………………………………………………………………………. 4 ROUTE DIRECTNESS…………………………………………………………………………………… 5 ROUTE VARIATIONS…………………………………………………………………………………… 5 VEHICLE LOAD FACTORS…………………………………………………………………………….… 5 TRANSFERS………………………………………………………………………………………….… 6 COMMUNITY IMPACT REVIEW………………………………………………………………………… 7 PASSENGER AMENITIES……………………………………………………………………………..… 8 BUS STOPS………………………………………………………………………………………….… 11 PARK-N-RIDES…………………………………………………………………………………….… 12 SECTION 2: SERVICE EVALUATION AND ADJUSTMENT PROCESS ...………………….…… 13 ANNUAL SERVICE PLANNING………………………………………………………………………… 14 FACTOR A – PASSENGERS PER PLATFORM HOUR…………………………………………………… 15 FACTOR B – ON-TIME PERFORMANCE……………………………………………………………..… 16 FACTOR C – COMMUNITY-BASED SERVICE NEEDS……………………………………………….… 16 EXISTING ROUTE AND NEW SERVICE EVALUATION……………………………………………...…. 17 ROUTE EVALUATION PROCESS……………………………………………………………………… 17 NEW OR MODIFIED SERVICE REQUESTS………………………………………………………..…… 20 COMPARATIVE EVALUATION PROCESS……………………………………………………………… 20 PUBLIC OUTREACH AND PARTICIPATION PROCESS………………………………………………….. 21 SERVICE MONITORING PROCEDURES AND POLICIES…………………………………………………
    [Show full text]
  • Part 1: Downtown Transit Center and Circulator Shuttle
    Howard Research and Development Corporation Downtown Columbia Downtown Transit Center and Circulator Shuttle Feasibility Study: Part 1 - Downtown Transit Center & Downtown Circulator Shuttle (Part of CEPPA #5) DRAFTDecember 2011 Table of Contents Introduction ................................................................................................................................................................. iv Chapter 1. Downtown Columbia Transit Center ....................................................................................................... 1 Chapter 2. Downtown Columbia Circulator Shuttle ............................................................................................... 12 Appendix A. Regional Transit System Evaluation .............................................................................................. 21 Appendix B. Regional Transit Market Analysis .................................................................................................. 46 Appendix C. Transit Circulator Design ................................................................................................................ 64 Appendix D. Transit Center Site Evaluation ...................................................................................................... 764 Appendix E. Transit Development Plan ............................................................................................................... 79 DRAFT Page i• Nelson\Nygaard Consulting Associates Inc. Table of Figures Figure 1 Existing
    [Show full text]
  • Rfp 2020Hdb-Nc 02012020
    PIEDMONT AUTHORITY FOR REGIONAL TRANSPORTATION Request for Proposal (RFP) 30, 35 & 40 FOOT LOW FLOOR, Diesel and Hybrid Diesel RFP’s must be received at PART by 4:00p.m. Eastern Standard Time. Friday, March 27, 2020. Submittals must be in a sealed envelope, marked with the name and address of the offeror, the due date, and RFP# 2020HDB-NC, and addressed to: Piedmont Authority for Regional Transportation 107 Arrow Rd. Greensboro, NC 27409 Attention: Supriya Raghav, Regulatory Affairs Specialist Low Floor Bus Procurement RFP#2020HDB-NC POLICY STATEMENT: The Piedmont Authority for Regional Transportation, in accordance with Title VI of the Civil Rights Act of 1964, 78 Stat. 252, 42 U.S.C. 2000d to 2000d-4 and Title 49, Code of Federal Regulations, Department of Transportation, Subtitle A, Office of the Secretary, Part 21, Nondiscrimination in Federally-Assisted Programs of the Department of Transportation issued pursuant to such Act, hereby notifies all bidders/proposers that it will affirmatively insure that in any contract entered into pursuant to this advertisement, minority business enterprises will be afforded full opportunity to submit bids in response to the invitation and will not be discriminated against on the grounds of race, color, or national origin in consideration for an award. GENERAL CONDITIONS STATEMENT: The Piedmont Authority for Regional Transportation (PART) reserves the right to reject all submis- sions, and to accept multiple submissions that are deemed beneficial to the participating transit agencies; with the requirements of each vendor submission meeting the rules and regulations of the Federal Transit Administration, and those identified within the RFP document.
    [Show full text]
  • Pdfcir V. SEPTA
    Case 2:18-cv-01839-MMB Document 55 Filed 11/28/18 Page 1 of 92 IN THE UNITED STATES DISTRICT COURT FOR THE EASTERN DISTRICT OF PENNSYLVANIA THE CENTER FOR INVESTIGATIVE CIVIL ACTION REPORTING NO. 18-1839 v. SOUTHEASTERN PENNSYLVANIA TRANSPORTATION AUTHORITY MEMORANDUM OPINION Baylson, J. November 28, 2018 Case 2:18-cv-01839-MMB Document 55 Filed 11/28/18 Page 2 of 92 TABLE OF CONTENTS I. INTRODUCTION ............................................................................................................. 1 II. FACTUAL BACKGROUND ........................................................................................... 1 A. Initial Proposed CIR Advertisement ................................................................................. 1 B. SEPTA's Rejection of the Proposed Ad ........................................................................... 4 c. Revised Advertisement and Second Rejection .................................................................. 5 III. PROCEDURAL BACKGROUND ................................................................................. ;. 5 IV. EVIDENCE ....................................................................................................................... 7 A. Preliminary Injunction Evidence ....................................................................................... 7 B. Benedetti' s Trial Testimony .............................................................................................. 7 1. Impact of AFDI Litigation ...........................................................................................
    [Show full text]
  • TCRP Report 37: a Handbook
    Case Study 5 Transfort Fort Collins, Colorado Compared to You A 22-bus system operated by the City of Fort Collins, Colorado, Transfort serves a growing city of 92,000, surrounding communities and the Colorado State campus. Designed almost twenty years ago to serve two primary markets – university students and transit dependents – the system was designed to try to serve as many of the potential origin and destination points as possible. "The system was designed to serve the entire area from the prairies to the city center. You could get to almost anywhere in the Fort Collins area but not quickly or frequently, and that was the problem." John Daggett, General Manager Though there were apparent shortcomings to this method, the system operated in its original configuration for approximately ten years. Ridership grew enough that the decision was made to make some major capital investments in the operation. As part of this program, a full-scale Transit Development Plan was undertaken. Until 1989, the system had conducted no market research and relied primarily on ridership counts and unsolicited passenger comments to determine what types of service modifications were necessary. The system's transit development plans were based on the same informal information, as well as normal political input. Their Research Program: Taking a Look At the Entire Operation The city decided to take a bottom-up look at the entire operation, including a major market research effort to look at what riders and nonriders wanted from the system. A multi-tiered research effort was conducted, including: ! Traditional rider counts and local metropolitan planning organization data.
    [Show full text]
  • Goraleigh Bus Advertising Guide 2019-2020 Rates
    City of Raleigh Transit Advertising Guide GoRaleigh GoRaleigh the advertising process Upon deciding on advertising with GoRaleigh, in conjunction with the City of Raleigh, you will need to provide the following information: > Ad Type(s) > # of Units/Buses > Installation/Removal Vendor (See Vendor Page) > Start & End Date > Name, Address & Email to Invoice > 2 Signature Names & Their Titles (President, VP, CEO, CFO, etc.) > State and County of Advertiser (For Notarization Purposes) After providing us with the above information, the creation of a contract will subsequently follow. Once the contract is complete, the advertiser must deliver three signed and notarized originals of the contract: By Mail: Or Hand Delivered: City of Raleigh- Transit City of Raleigh Municipal Building Attn: Transit Marketing Specialist Attn: Transit Marketing Specialist PO Box 590 222 West Hargett Street, 4th Floor Raleigh, NC 27602 Raleigh, NC 27601 Example: Kong • Contracts and initial payment should be received prior to the installation of the advertisement. Upon receipt of the contract, it could take at least 2 weeks for it to be returned to the advertiser. The ad process can begin prior to this, if deemed acceptable by the advertiser. • A copy of the ad design must be approved by Transit Sta at least 2 weeks prior to installation, before production occurs. GoRaleigh Advertising Guide 2 GoRaleigh the advertising process continued... • The City of Raleigh sells and contracts for ad space only. Quotes for production, installation and removal can be provided by the vendor of your choice. Vendor information for Exterior Ads sent upon request. Interior placards can be produced by a printer of your choice using the Interior Placard Spec Sheet.
    [Show full text]
  • PRAD3046 Measuring Effectiveness of Bus Advertising
    PRAD3046 Measuring the Effectiveness of Bus Advertising Team: MAXUS CHONG Sum Sum LAU Sin Tung POON Pak Long WONG Nga Lee Alice YEUNG Chun Hong Jason Table of Contents 01 02 03 BACKGROUND METHODOLOGY FINDINGS Bus advertising as a form of Research Objectives; Major findings about OOH in Hong Kong Sampling, Questionnaire awareness and attitude towards bus ads 04 05 06 DISCUSSION IMPLICATIONS CONCLUSION Explain the findings Marketing implications for bus Sum up! advertising Background 01 Bus advertising as a form of OOH in Hong Kong OOH ADVERTISING OOH is the only "traditional" media category that has shown sustained growth.（JCDecaux, 2020） OOH advertising revenue will grow by 3% to 4% per year in the next five years to reach $33 billion by 2021. Out of home (OOH) transport media have become a popular advertising and marketing tool Influencing the advertising trends around the world. The advertising industry is evolving at a rapid pace ↓ Media landscape keeps changing to adapt to the BUS modification in people's living patterns ↓ ADVERTISING More people doing all activities in outdoor environment ↓ Follow their daily routine ↓ Transportation media BUS ADVERTISING BUS ADVERTISING Bus Interior Bus Body Bus Shelter Research Objectives Bus advertising Consumer's Consumer's Awareness Attitude Methodology How to conduct our research? 02 Sampling of Advertisement SELECTED TOTAL ADS ADS Locations: Hong - Poster and stickers Kong Island, New 50 (represent Territories, 12 different product Kowloon categories + message appeals) - 3 types Sampling of Respondents Quota sampling: - Adult males and females aged 18 or above - Control category = SEX - At least 25 % of males Total no.
    [Show full text]
  • 0716Busline4web.Pdf
    0716Busline.FINAL_Layout 1 6/21/16 10:47 AM Page 1 0716Busline.FINAL_Layout 1 6/21/16 10:47 AM Page 2 0716Busline.FINAL_Layout 1 6/21/16 10:47 AM Page 3 0716Busline.FINAL_Layout 1 6/21/16 10:47 AM Page 4 JULY/AUGUST 2016 Published by Rankin Publishing, Inc. www.buslinemag.com MAGAZINE IN THIS ISSUE Limousine Livery Expands Bus Fleet To Counter For-Hire Car Services ...........8 Pages 24 – 57 Supplier profile information submitted by participating companies. Busline Vehicle Showcase Small & Mid-Size Buses............................................58-68 ON THE COVER: Limousine Livery President Christy Dirks, RAPID RESPONSE.........................Page 6 and her husband, Limousine Livery Director of Business Development Aaron Dirks, stand next to the company's new INDUSTRY NEWS .................Page 22, 69 Turtle Top VT3 mid-size bus. Limousine Livery is located in New Orleans, LA. See page 8 CONTENTS CALENDAR OF EVENTS EDITORIAL & CORPORATE OFFICES JULY 2016 August 18-21 NOVEMBER 2016 July 16-20 National Association November 5-9 Rankin Publishing Co., Inc. National School Of Motorcoach Operators Canadian Urban Transit Don Rankin and Linda Rankin, Publishers Transportation Association (NAMO) Association (CUTA) (NSTA) Annual Meeting & Annual Conference Fall Conference 204 E. Main Street • P.O. Box 130 Convention Atlantic City, NJ Vancouver, BC Arcola, IL 61910-0130, USA Greensboro, NC Info: 571-312-7117 Info: 416-365-9800 Email: [email protected] Info: 703-684-3200 SEPTEMBER 2016 JANUARY 2017 Website: www.rankinpublishing.com AUGUST
    [Show full text]