TM IMAGINE THE REINTRODUCTION OF AN ICONIC BRAND HAPPY TRAILS, LLC Larry G. Spangler / [email protected] 717-224-0840 “If ever the world needed Roy Rogers, It’s now” Roy “Dusty” Rogers Jr. CONTENTS • MISSION • ROY ROGERS WILD WEST RODEO SHOW King of the Cowboys • BRAND HISTORY - DEMOGRAPHICS Grand Western Environments Native American Culture TM • BROADWAY MUSICAL - “HAPPY TRAILS” Spectacular Riding Lead Producer The “King of the Cowboys ” Rides Again Marshall Brickman • THEME PARK SHOWS AND RIDES Broadway Team Roy Rogers Western Town Management/Marketing Western Themed Thrill Ride Broadway/World Premier Holographic Roy Rogers Attraction Trigger’s Arrival Branded Food for Sale in Park Central Park Horse Stables Tribute/ Concept CD • NEW MOTION PICTURE Following the “Jersey Boys” Model • LICENSED FOOD PRODUCTS “Pixar” Style Animation Promotional Products Highly Consumable Products Products and Suppliers Merchandising Additional Opportunities Video Games and Mobile Applications Retail Promotion • EXTENSIVE MUSIC CATALOG • APPAREL / PRODUCTS FOR CHILDREN • HAPPY TRAILS, LLC MANAGERS • FASHION, APPAREL, FRAGRANCE HAPPY TRAILS, LLC • PRODUCT DEVELOPMENT Larry G. Spangler / [email protected] 717-224-0840 “We believe Roy Rogers represents a billion dollar brand, his name and image will have broad appeal to people of all ages around the world.” Larry G. Spangler, Chief Managing Partner, Happy Trails, LLC MISSION The Roy Rogers brand which was a dominant force in motion pictures, television and retail consumer products in the late 1940’s and early 1950’s and remained strong through the 1960’s and early 1970’s generated an estimated billion dollars in total revenue. International Production Partners, LLC d/b/a, The Spangler Group in partnership with The Roy Rogers Family Entertainment Corporation and The Roy and Dale Evans Rogers Children’s Family Trust have formed a new company, Happy Trails, LLC. The company will manage and control all intellectual property related to Roy Rogers and re-introduce the iconic Roy Rogers brand to a new generation while re-engaging their parents and grandparents who already hold strong positive emotional attachments to their childhood hero. DEMOGRAPHICS The baby boomer generation that grew up idolizing Roy Rogers represents 35% of the current US population but controls 65% ($28 Trillion) of America’s wealth and outspend every other generation by 2 to 1 across almost every category. Entertainment projects and products under the Roy Rogers brand will be designed and introduced in a way that maintains strong brand loyalty while aligning the vintage brand with twenty first century products. BRAND HISTORY • Starred in 87 Films • An estimated 80 million people saw Roy’s films yearly • General Foods sponsored 100 episodes of TV series • Post Cereals - Roy’s picture on 2.5 billion boxes • Major Sponsors – Nestles, Sears, General Foods, Post, Kodak, Quaker Oats, Chevrolet… and 100’s of others • Through the mid-fifties, Roy had approximately 400 merchandising items, second only to Disney • Had over 2000 fan clubs worldwide-The London Chapter, alone, had over 50,000 members • From 1948 - 1961, 145 issues of Roy’s comic books had circulation of 1.3 million per issue • 6000 records sold per week (catalogue contains 100’s of songs) • Estimated that the public spent over a billion dollars on the name Roy Rogers between 1945 and 1975 VALUE IN TODAY’S MARKET At his box office peak Roy $652 MILLION Roger’s attracted attendance of ANNUALLY 80 million annually. (Average ticket price -$8.15 in 2012) During his peak years, Roy’s image and name appeared on $870,439,049.25 or was tied to over 400 products ANNUALLY bringing in an estimated total annual revenue of $50 million. Roy’s manager, Art Rush estimated in 1975 that the A $7.3 BILLION BRAND public had spent a total of $1 Billion on the Roy Roger’s brand. “Happy Trails”, the musical will capture the heart and soul of a simpler time in America and take a new look at America’s iconic Cowboy, Roy Rogers. Larry G. Spangler, Chief Executive Manager, Happy Trails, LLC A NEW BROADWAY MUSICAL New Book by Marshall Brickman In our contemporary culture, innocence and sincerity are frowned upon as old fashioned, simplistic, corny, not hip. In this era of stock market manipulation, corruption at every level of government and a bottom-line mentality that cuts across every stratum of society – values like honesty, self-sacrifice, even the Golden Rule, are dismissed as weakness. “Do unto others as you would have them do unto you” has now become “Do unto others. Period. And then get the hell out.” If there’s anything that can be stated about Roy Rogers (and Dale) it’s that he’s straight as an arrow, strong, honest, with a clear moral compass, loyal, a devoted husband and father… in dramatic terms, too good to be true. Even in the throes of grief from losing a wife or a child, he remains (as does Dale) stoic, resigned but up-beat, hardly questioning God’s purpose in visiting upon them their personal tragedies. One assumes that privately there was some questioning of God’s design, rage at their losses – but that was never integrated into their public personas, except to acknowledge their tragedies and use them as raw material with which they built a spiritual haven. This simple, straight-shooting morality – seeing the world in good and bad terms, without apologies and explanations, is what the RR “brand” has to offer. HAPPY TRAILS THE MUSICAL LEAD PRODUCER MARSHALL BRICKMAN BROADWAY TEAM MANAGEMENT / MARKETING Larry G. Spangler has been a member of the ACADEMY Lead Producer Larry Spangler, The Spangler Group, Collaborating in bringing Marshall’s brilliant script to Mr. Spangler has assembled an equally impressive of MOTION PICTURE ARTS & SCIENCES since 1973. Happy Trails, LLC and The Roy Rogers Musical, LLC musical life is an incredibly talented and accomplished production management, marketing and promotional He has forty years of extensive experience in Motion are assembling an all star creative, development and team led by TONY, OLIVIER and OUTER CRITICS team with Maggie Brohn of Bespoke Theatricals as Pictures, Television, Animation, Music Production promotional team to bring the “King of the Cowboys” to CIRCLE Award winning director Des McAnuff (“The Production Manager, Nicole Kastrinos of Red Awning, and is also highly skilled in writing, directing, editing, the Broadway stage. The team is headed by ACADEMY Who’s Tommy”, “Big River”, “Jersey Boys”)and 13 time a division of Jujamcyn Theaters as Executive Producer producing and management. He feels blessed to have & TONY Award winning screen writer and playwright, Grammy, OSCAR (“Crazy Heart”, nominated “Cold along with the top Broadway marketing and advertising produced projects that have involved four major Marshall Brickman (“Jersey Boys,” “Annie Hall”) who Mountain”) & GOLDEN GLOBE (“Crazy Heart”, firm of Serino Coyne, the public relations firm of Polk LEGENDS: Coco Chanel, Paul “Bear”Bryant, future has written a script that is sure to become an American nominated Inside Llewyn Davis” and “Hunger Games”) and Company and publicity giant Ken Sunshine of legend Joe “Willie” Namath and now the iconic classic. Award winning composer T Bone Burnett. Sunshine Sachs. American legend and brand Roy Rogers. His company, International Production Partners, LLC, d/b/a, The Spangler Group was formed to develop and bring to market entertainment projects including Broadway musical theater, feature films (movies) and television. HAPPY TRAILS THE MUSICAL BROADWAY / WORLD PREMIERE TRIGGER’S ARRIVAL CENTRAL PARK HORSE STABLES TRIBUTE / CONCEPT CD The stage is set for Broadway Previews and a spectacular During the Broadway run, Trigger will make his home The red-brick, five-stall barn is the home of horses In anticipation of the World Premiere of “Happy Trails”, World Premiere Opening in late 2016 - early 2017. It base in the Central Park Stables along with New York’s ridden by the parks department’s seven Mounted Parks the Broadway opening, a tribute/concept CD featuring will be one of the most anticipated Broadway openings finest mounted patrol horses. His transportation Enforcement Patrol officers, as well as volunteers. It is T Bone Burnett’s original music from the musical and of a musical in the past 20 years. will be a state-of-the-art mobile Horse trailer that tucked away on the edge of a small parking lot on the remakes of some classic Roy Rogers and Dale Evan’s will transport him each day from Central Park to the southern side of the Central Park Zoo, just off Fifth hits. Produced by T Bone Burnett, this will attract Broadway home of “Happy Trails.” Avenue. some of today’s top Country Music recording artists for a one-of-a-kind tribute to the legendary “King of the The overall production budget includes the mobile During the Broadway run there will be plans to Cowboys”. horse transport and state-of-the-art stable facilities modify these stables to accommodate Trigger and his inside the theater as well as daily mounted police escort understudies along with New York’s finest mounted from Central Park down Broadway. Trigger will surely patrol horses. The park was built with bridle paths and become “The Toast of the Town” with both the media has been historically part of what happens in Central and the public. Park for the past 150 years. Trigger’s New York address will bring plenty of attention to the role of the Mounted Patrol and the necessary funding needed for stable up-keep and maintenance of the force. Major Sponsors Welcome TRIGGER & BULLET US TOUR Roy, Dale, Trigger & Bullet to NYC The Producers of the new Roy Rogers musical, “Happy Trails” envision a real New York City welcome to America’s “King of the Cowboys” to commemorate the official opening of the show by staging a cattle drive / parade down Broadway.