TM IMAGINE THE REINTRODUCTION OF AN ICONIC BRAND HAPPY TRAILS, LLC Larry G. Spangler /
[email protected] 717-224-0840 “If ever the world needed Roy Rogers, It’s now” Roy “Dusty” Rogers Jr. CONTENTS • MISSION • ROY ROGERS WILD WEST RODEO SHOW King of the Cowboys • BRAND HISTORY - DEMOGRAPHICS Grand Western Environments Native American Culture TM • BROADWAY MUSICAL - “HAPPY TRAILS” Spectacular Riding Lead Producer The “King of the Cowboys ” Rides Again Marshall Brickman • THEME PARK SHOWS AND RIDES Broadway Team Roy Rogers Western Town Management/Marketing Western Themed Thrill Ride Broadway/World Premier Holographic Roy Rogers Attraction Trigger’s Arrival Branded Food for Sale in Park Central Park Horse Stables Tribute/ Concept CD • NEW MOTION PICTURE Following the “Jersey Boys” Model • LICENSED FOOD PRODUCTS “Pixar” Style Animation Promotional Products Highly Consumable Products Products and Suppliers Merchandising Additional Opportunities Video Games and Mobile Applications Retail Promotion • EXTENSIVE MUSIC CATALOG • APPAREL / PRODUCTS FOR CHILDREN • HAPPY TRAILS, LLC MANAGERS • FASHION, APPAREL, FRAGRANCE HAPPY TRAILS, LLC • PRODUCT DEVELOPMENT Larry G. Spangler /
[email protected] 717-224-0840 “We believe Roy Rogers represents a billion dollar brand, his name and image will have broad appeal to people of all ages around the world.” Larry G. Spangler, Chief Managing Partner, Happy Trails, LLC MISSION The Roy Rogers brand which was a dominant force in motion pictures, television and retail consumer products in the late 1940’s and early 1950’s and remained strong through the 1960’s and early 1970’s generated an estimated billion dollars in total revenue. International Production Partners, LLC d/b/a, The Spangler Group in partnership with The Roy Rogers Family Entertainment Corporation and The Roy and Dale Evans Rogers Children’s Family Trust have formed a new company, Happy Trails, LLC.