Retail for Netto Marken-Discount
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Case Study GK/ Retail for Netto Marken-Discount THE CHALLANGE Netto Marken-Discount is a German discount supermarket chain with headquarters in Maxhütte-Haidhof, Bavaria – in the south-east of _Enterprise-wide workfl ow solution to improve the country. Netto has grown rapidly in recent years and now has more store standards and improve communication than 1,200 stores throughout Germany. An ever-increasing number of between store and head offi ce customers – already in excess of 5 million – shop its food and non-food _Mobile solutions for the store range each week. _State of the art POS touch solution Netto off ers a much wider branded-product range than many of its _Central control of POS systems in all stores rivals, and supplements this with a wide variety of fresh foods such as fruit, vegetables, dairy and meat. Netto carefully selects market-leading THE SOLUTION IT solutions and technologies to stay ahead of its competitors. GK SOFTWARE AG was chosen, by Netto, as its partner for store solutions and _GK/Retail Workfl ow together, signifi cant trading benefi ts have been realised. _GK/Retail Mobile Workfl ow processes have been introduced which have ensured the _GK/Retail Touch POS (native 1024x768) with GUI in Netto Corporate Design highest operational standards are implemented consistently in all stores. _GK/Retail Backoffi ce Merchandise management processes, operating on mobile devices, _GK/Retail Storemanager enable action to be taken, where it matters most – on the shop fl oor – to improve presentation as well as product availability and thus maximise sales opportunities. Customer service at the point of sale has been greatly enhanced with the use of touch terminals – for the fi rst time by any German food retailer. GK/Retail Meets All Needs Netto Benefi ts From Deploying GK/Retail Mobile Merchandise Management Netto wanted to be able to give control of store merchandise management tasks to those charged Enterprise-wide Workfl ow with the responsibility, whether on the shop fl oor GK/Retail was selected by Netto because it or in the store warehouse. proved that it could exactly fulfi ll the very GK/Retail was selected by Netto due to the demanding requirements of the discount completeness of its merchandise management retailer. The needs to provide control of off ering. Tasks such as inventory control, order Workfl ow, store standards and communication management, stock returns and price markdowns between store and head offi ce, were considered can now be quickly and easily performed. Thanks by Netto to be of paramount importance. to the Java construction of GK/Retail, working with As a result of the rollout throughout the 1,200+ WLAN, these activities can be performed all around store estate, important information, messages the store – on the shop fl oor, in the back offi ce or in and instructions can now be distributed to all the warehouse. stores at the push of a button. New trading GK/Retail is able to work even when the store procedures can be quickly and consistently network is unavailable. If GK/Retail detects the loss implemented, new tasks can be assigned, of the network, it switches automatically to offl ine deadline dates can be set and progress can be mode, enabling the store to continue trading monitored. Netto now has a communications without interruption or degradation in customer platform through which it can be in contact, in service. Sales data continues to be captured and real-time, with all of its stores, all of the time. As stored; price changes can still be made. When a result the head offi ce can react to emerging GK/Retail detects the network link has been trends and situations far more rapidly than ever restored, it updates and synchronizes with central before. merchandise systems at Netto head offi ce to ensure data integrity is preserved. Touch-Screen Cash Registers in the Food Retail Trade After a thorough and intensive selection process, Netto selected GK/Retail to run its point of sale (POS) solution, since when GK SOFTWARE AG has worked closely with Netto to quickly customize the solution to exactly meet requirements. The solution was thoroughly tested before being trialled in a pilot store. Rollout was able to proceed quickly – controlled and managed by the project team from Netto. The project With GK/Retail Workflow, we have been able to quickly achieve considerable benefits. Our stores now enjoy real-time communication with head office, our store staff enjoy a much more reliable, easier-to-use system and our customers »enjoy a much better, quicker shopping experience than ever before« Management Netto Marken-Discount was completed on time, within budget and to GK/Retail has the very high quality standards expected and helped Netto to fi nd demanded by Netto. more and creative Whether GK/Retail is running on the Wincor ways to help its or DigiPOS touch-screen tills used by Netto, its stores to trade speed and ease of operation is evident. Cashier more effi ciently, training is achieved quickly and the intuitive more eff ectively and design and features of the software solution more consistently. has resulted in a noticeable reduction in errors, Systems processes in compared to the solution formerly used. store are now much better controlled and Central Control and Monitoring administered than ever before and the From its head offi ce in Maxhütte-Haidhof, operation is now far Netto is able to monitor and if necessary, use less complex too. GK/Retail to take control of store systems Benefi ts from GK/Retail will continue to be operations. Netto performs its own fi rst- and realised by Netto over time, contributing to an second-level support and problem diagnosis, extremely low and unrivalled TCO. using GK SOFTWARE AG merely for third-level support. Systems problems in-store are now very quickly resolved which in turn, has maximized store trading hours and improved customer service. With GK/Retail into the Future m its investment in GK/Retail. For example, improvements in store accounting procedures has greatly reduced the time previously required to perform end of day processes, enabling Netto to fi nd new ways to safely reduce store labour costs. Exploiting features of GK/Retail, staff in the Netto head offi ce are able to take a centralised view of all key performance indicators across the enterprise, enabling the fastest possible response to emerging business trends. About GK SOFTWARE AG GK SOFTWARE AG was founded in Schöneck, Germany, in 1990 and has been listed on the Prime Standard of the Frankfurt Stock Exchange since 2008. The company develops comprehensive software solutions for retail stores. Leading retailers such as Coop (Switzerland), EDEKA, Galeria Kaufhof, Jysk Nordic, Lidl, Netto Marken- Discount, Parfümerie Douglas, Tchibo, Thalia, Telekom Shops and X5 Retail Group have been working successfully with GK/Retail for many years. GK SOFTWARE AG’s retail solutions are currently being used in more than 30 diff erent European countries, amounting to some 180,000 installations. The company has experienced considerable organic growth in recent years and employs approximately 560 people throughout Europe. GK SOFTWARE AG Waldstraße 7 08261 Schöneck Germany P +49 3 74 64 84 - 0 F +49 3 74 64 84 - 15 [email protected] www.gk-software.com.