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InformNorden SwedenMalmö 7-9thSep2011

All Well Station

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On Time Square

Broken Cable DisinformationOpen data St. Ticket Central Good morning Ave. WELCOME TO MALMÖ! It is a great pleasure for me to present the programme of the 13th InformNorden The theme of the conference is “making order out of chaos”. Making order involves international IT conference. The event will for the first time take place in Malmö, a for example better traffic information to customers, interoperability for travel cards, city with so many interesting things to offer besides the actual conference. This year new mobile solutions using GPS for navigation, easier payment services, multi- in Malmö and will really get a big boost with the help of the modal travel planners and using more open information sources (Open API). “Citytunnel” for the trains under central Malmö and the introduction of new modern I hope you will find both the conference programme and Malmö so exciting that local trains, Pågatågen in Scania. The saves time for people travelling to you will attend and share your own experiences as well as those of the speakers central Malmö or across to . Both the new Citytunnel stations Malmö C, and all the delegates. Triangeln and Hyllie and the new Pågatåg are equipped with exciting services like Infotainment giving travellers both travel information and news, sports and weather We look forward seeing you in September! as well as some advertising. Skånetrafiken, the host of the conference, have doubled the number of yearly Krister Nordland journeys during a 10 year period and will do so again over the next 10 years. As a President, InformNorden 2011 start we hope that 2011 will be the best year ever with an increase of 9% in journeys! [email protected], phone: +46 451 288 580

Skånetrafiken is responsible for InformNorden 2011 Pictures in this brochure have been created by the following photographers: Lars Strandberg, Kasper Dudzik, Christian Dirksen, Helen Nilsson, Jörgen Lindström och Oskar Falck. InformNorden Conference | 3

InformNorden steering group:

Denmark Mogens Buch-Larsen rejsekort A/S, Copenhagen [email protected] phone +45 3343 20 00

Finland Kerkko Vanhanen City Transport (HKL) [email protected] phone: +358 9 310 22000

Iceland Reynir Jónsson Strætó – Greater Reykjavík Transport [email protected] phone : +354 540 2700

Norway Jarl Eliassen Trafikanten AS, [email protected] phone +47 22 05 70 00

Sweden Fredrik Jenslin AB Lokaltrafik [email protected] phone +46 8 686 15 56

Secretary General Magnus Arnström Resekortet.se [email protected] phone +46 722 00 15 11 Scaniabadet

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10:00–10:25 Presentation 1A: How to keep a freezing passenger happy? Customer solutions. How do we deal with deviations/interruptions/ cancellations in order to minimize customer dissatisfaction? Examples from winter problems in Scania. Speaker: Annelie Johnsson, Skånetrafiken and Jonas Gustavsson, Trafikverket, InformNorden Conference | 5

10:25–10:50 Presentation 1B: Traffic Information Center (TIC) / travel card systems are complex and interoperability between different Customer Information Center (CIS) systems is difficult. expectations from passengers put new demands on customer 13:15–13:40 Presentation 2A: The electronic ticketing project leader survival guide. information and correct traffic information throughout different Experiences concerning electronic ticketing and Datawarehouse traffic systems, both for public and private actors. Given the right conditions in your environment, you can actually enjoy a experiences from Gothenburg and rural areas. long life within the public transport sector. How can a small Norwegian Speaker. Pär Fröjmark, Västtrafik, Sweden county make use of information from several information systems to 10:50–11:15 Presentation 1C: Guiding the customer through the whole journey improve quality within public transport? Implementing Datawarehouse in with cross traffic information the county of Vestfold has made life easier for customers (and planners) All transportation companies in Copenhagen have created a on a tight budget. partnership called TUS (Trafikinfo Udviklings Samarbejdet) to Speaker: Björn Asebö, IT-manager/project leader, Vestviken Kollektiv- provide better cross traffic information to customers. This cross trafikk AS, Tønsberg, traffic information will be shared. 13:40–14:05 Presentation 2B: Will we solve the issue of interoperability Speaker: Sanne Höjgaard Klietsch, DSB, on our own or will legislation force a solution? 11:15–11:40 Presentation 1D: To learn from each other: Creating a A new law was passed in Sweden last year governing the organisation of national forum for all real time projects in Norway PTA and some deregulation of public transport operation. This has The last thing public transport needs is failed real time projects. caused a focus on the need for interoperability and the whole PT-industry Norway has 7 real time systems in operation and 4 systems being has joined forces to make this happen. Failure will mean both angry planned or under implementation. A new initiative is trying to coordinate customers and potentially a government intervention. the lessons learned in each system. Speaker: Sören Belin, project manager, Payment Solutions for Speaker: Bent Flyen, advisor Trafikanten AS, Oslo, Norway the Future, Sweden

11:40–12:00 Panel discussion (20 minutes) 14:05–14:30 Presentation 2C: Ticket interoperability in national long We encourage the audience to participate in the discussion. distance bus services Potential questions: Scenarios for more flexible public transport ticketing in - What to do with traffic information in adverse weather conditions? Speaker: Jyri Niemimuukko, IT manager, Matkahuolto, Finland - How do the real time systems work when traffic problems occur? 14:30–15:00 Panel discussion (30 minutes) - How do the authorities and operators react and cooperate? We encourage the audience to participate in the discussion. 12:00–13:00 Lunch Potential questions: 13:00–13:15 Exhibition visits - What is interoperability? Is it important? Why? - What do customers look for? Tickets for a trip or a trip including the ticket(s)? 13:30–15:00 Session 2 - Low pricing or interoperable tickets? Travel card / interoperability Authorities and operators have invested in smartcard ticket systems in 15:00–15:30 Coffee break order to make travel card buying and validation easier and faster. The

InformNorden Conference | 7

15:30–17:30 Session 3: Mobile services/tickets 16:45–17:10 Presentation 3D: Car traffic information today and tomorrow Within a few years, mobile services will be as important as the web How do we see the evolution of gathering traffic information from road is today. More and more customers have smartphones and that creates side equipment to Floating Car Data (FCD)? We will show some examples possibilities for smarter mobile tickets, mobile navigation and other of governments already working with TomTom using both historical as services related to public transport. well as real time FCD traffic information for their city planning as well as traffic management. 15:30–15:55 Presentation 3A: What is happening with mobile tickets? Speaker: George de Boer, senior manager, business development, Trends and solutions will be presented in a market review of different TomTom, Holland Nordic solutions. Speaker: Patrik Wiberg, Unicon, Sweden 17:10–17:30 Panel discussion (20 minutes) We encourage the audience to participate in the discussion.

15:55–16:20 Presentation 3B: Mobile navigation systems for publicAll Well Station transport Potential questions: Car users are familiar with navigation systems which guide them and give - How do mobile tickets affect ticketing systems? up to date information. Mobile solutions forSunny Side St. public transport users should - Could we learn something about mobile information from the car offer similar comforts and should guide users through the public transport industry? Disturbances, predictions? Engine Trouble jungle. Apps for mobile phones and tablet computers offer new Flat Tyre Bridge opportunities in customer information. 19:00– Gala dinner at restaurant Glasklart, Dockplatsen 1 Shortcut Bridge Timetable Square Speaker: Armin Boehmer, Deutsche Bahn, and The official dinner with entertainment and the InformNorden IT Michael Frankenberg, HaCon, Germany Award winner 2011. Happy Folks Rd. How to get there: See map on the last page, marked ”Glasklart”. 16:20–16:45 Presentation 3C: The mobile landscape – app, web or in between? Repair Ave. Increased use of smart phones and surftablets change our behaviour Snowstorm St.Drivers Dream Dr.Ticket Trouble and relation to services on the web. So how should we relate to this mak in g developmentor andde what doesr the roadmap for Public Transport look like? Smooth Switch out Speaker:of Robertcha Fromell, Stockholmos Public Transport, Sweden

On Time Square

Broken Cable DisinformationOpen data St. Ticket Central Good morning Ave. InformNorden Conference | 8 PROGRAM

Friday 9 September 2011 10:40–11:00 Coffee break

09:00–10:30 Session 4 11:00–12:30 Session 5 Different ways of using traffic data Seamless travel planning Traffic data is produced in all traffic modes. One set of data might be Travel planners are getting more and more intelligent and use realtime usable in several traffic modes, systems or applications. Three different information for better travel suggestions (in good weather). We travel approaches to what you can get out of the data we produce. more and over longer distances and customers want quick and easy solutions. The challenge is to give customers seamless services 09:00–09:25 Presentation 4A: Use of GPS data to minimise bridge opening delays concerning both geography and regional borders while retaining the In the The Hague region a decision supporting system for operators same functionality. In order to attract car users, travel planners should of movable canal bridges started in 2010. The main goal of this system show both public transport and car alternatives. is to minimise the delay for public transport and the freight ships due 11:00–11:25 Presentation 5A: Case study: Borderless travel in the Øresund region to bridge openings. This multiple use of GPS for different travel and Borderless travel is based on integrated transport systems, traffic transport modes (public transport and freight ships) in one system is unique. information including traffic anomalies across borders, and containing Speaker: Arjan Vermeulen, Province Zuid-Holland, The Netherlands different types of traffic on a ticket. Realtime information is exchanged 09:25–09:50 Presentation 4B: Turnkey integrated solution in between Scania and Denmark both regarding public transport and Travel Planner, flextour system and ticketing all integrated in one car/road information. Skånetrafiken, Rejseplanen, Trafikverket, turnkey system. Vejdirectoratet will demonstrate solutions. Speaker: Reynir Jonsson, Stræto, Iceland Speakers: Krister Nordland, Skånetrafiken and Charlotte Holstrøm, Vejdirectoratet, Denmark 09:50–10:15 Presentation 4C: HSL open data and mobile application competition How HSL opened Travel Planner, My Departures, Positioning and 11:25–11:50 Presentation 5B: Seamless travelling outside national borders Disruption Info data and what has been achieved. examples from functionality of EU-Spirit (distributed European travel Speaker: Jari Honkonen, Project Manager, Helsinki planning) and European projects like Rail Baltica Growth Corridor region Transport, Finland – a project which focuses on the development of the public transport corridor – Warsaw – Helsinki. 10:15–10:40 Panel discussion (25 minutes) Speaker: Jürgen Ross, VBB (Berlin), Germany We encourage the audience to participate in the discussion. Potential questions: 11:50–12:15 Presentation 5C: Multimodal travel planner in Norway - How good are we at making traffic data available? A national Norwegian multimodal travel planner and traffic portal will be - Do we restrict our business with closed systems? launched in 2011. How do we achieve this? - Do 3rd party solutions give us an advantage in customer information? Speaker: Torbjørn Barslett, advisor Trafikanten AS, Oslo Norway

12:15–12:40 Panel discussion (25 minutes) We encourage the audience to participate in the discussion. Potential questions: - Should we have private car travel information in travel planners? - Is there anything more to invent in travel planners?

12:40–12:50 Closing words Closing words by Magnus Arnström

12:40–12:50 Next year’s conference: InformNorden 2012 in Oslo Jarl Eliassen, managing director, Trafikanten, will present Oslo.

13:00–14:00 Lunch

All Well Station

Sunny Side St.

Engine Trouble Flat Tyre Bridge

Shortcut Bridge Timetable Square

Happy Folks Rd. Repair Ave. making order Snowstorm St.Drivers Dream Dr.Ticket Trouble out of chaos Smooth Switch

On Time Square

Broken Cable DisinformationOpen data St. Ticket Central Good morning Ave. Practical Information

Conference language: English Registration fee 1) Before 30 May: SEK 6000 (EUR 650) Venue 2) Between 1 June and 1 Aug: SEK 6750 (EUR 735) Malmö Börshus, the conference venue, has excellent conference facilities and is located 3) Late fee after 1 Aug: SEK 7550 (EUR 820) close to the Malmö C (Central Station). See map on the last page. Malmö C Included in the registration fee: has direct trains to Kastrup, Gothenburg and Stockholm (see Admission to the conference, 2 lunches and coffee breaks, reception and gala-dinner. Ticket www.reseplaneraren.skanetrafiken.se, www.resplus.se or www.rejseplanen.dk) and a for public transport in Malmö during the conference flightbus to Malmö Airport Sturup (see www..se) Venue Adress: Skeppsbron 2, 211 20 Malmö. Tel +46 40 699 70 00 Accompanying person fee: SEK 2200 (EUR 235) Reception and gala dinner only Conference secretariat For general questions about the conference please send us an e-mail: [email protected] Please register at www.informnorden.org

Mobile phones Please turn off your mobile phone when entering the meeting rooms.

Internet Free Internet is available for conference delegates.

Breaks Refreshments are served in the exhibition area.

Registration/information desk – opening hours during the conference Wednesday, 7 September 19:00–21:00 (at Malmö restaurant Hipp). Thursday, 8 September 08:00–17:00 (at Malmö Börshuset).

Conference badges Your personal badge is your entrance ticket to the conference and social events. Please remember always to wear your badge for easy identification.

Cancellations Notice of cancellation of registration must be received in writing before 19 August. An administration charge of EUR 95 will be payable. All refunds will be processed after the conference. Registration can be made up to 26 August.

For information about cancellations of accommodation please see our booking system on Payment www.informnorden.org All payments will be made through our booking system at www.informnorden.org InformNorden Conference | 11

InformNorden Conference | 13

General Information

Accommodation

Reservation In order to secure accommodation suiting your needs and wishes, you are encouraged to book as soon as possible. Hotel reservations are made through our booking system at www.informnorden.org. Below you will find a list of hotels to choose from. They are all in walking distance from both our venues and Malmö central station. For exact location see map on last page.

Local transportation Public transport (Öresund-train) from Copenhagen Airport Kastrup offers you a direct jour- ney to the city centre of Malmö. Please check www.skanetrafiken.se for further information. A flightbus from Malmö Airport Sturup offers you a direct journey to the city centre of Malmö. Please check www.flygbussarna.se for further information. Hotels available are:

Comfort Hotel Malmö Singel SEK 1200/night Double SEK 1400/night

Elite Hotel Residens Singel SEK 1375/night Double SEK 1575/night

Scandic S:t Jörgen Singel SEK 1485/night Double SEK 1685/night

Elite Plaza Hotel Singel SEK 1595/night Double SEK 1795/night

Note: Your choice of hotel is made as part of your online booking. Prices include breakfast. InformNorden Conference | 14

About Malmö

A winner in third place Malmö, with some 300.000 inhabitants is the third most populous in Sweden can eat at restaurants using organic, locally produced ingredients and buy from shops that after Stockholm and Gothenburg and it is, to say the least, a city of many faces. With its only sell Fair Trade products. strategic location in southern Sweden at the gateway to the European mainland Malmö is an international city with a compact, vibrant city centre. Together with Copenhagen, Malmö How to get here dominates the dynamic, strongly expansive Öresund region in southern , which Travelling to Malmö is easy and convenient. There are two airports only half an hour from currently has a population of some 3.5 million. the city centre - Malmö Airport and the international Copenhagen Airport. Thanks to modern The city is well known for its beautiful parks with small lakes and its network of canals. infrastructure and good communications, you can get around quickly and conveniently in Within walking distance of the city centre there is a beach that stretches for several kilo- Malmö and via the Öresund Bridge from Copenhagen, the Danish capital. Motorways enable metres, bordered by broad, green spaces. , surrounded by magnificent, historic you to access Malmö quickly by car from all points of the compass. And there are excellent buildings, or Lilla Torg, framed by open-air restaurants, provide lively meeting places in the rail links from the rest of Sweden and Europe to the central station right in the city centre. city centre. Restaurants, bars, cafés and shops jostle alongside one another with beautiful green spots only steps away.

The grass is greener in Malmö Public transport is part of it, but Malmö has put green thinking and fair trade in action in more ways than most cities. In 2006 Malmö was named Sweden’s first Fair Trade City and about 4.000 visitors come each year to study the environmental policy. A great example is Västra Hamnen, a new urban district where ecological sustainability is the key. The residen- tial area is self-sufficient, using renewable energy sources such as solar energy, wind power and heat from the sea. If you want to look after the environment when visiting Malmö you A taste of Malmö You will always eat well in Malmö! Restaurant menus offer you everything from local specia- The new multi-purpose Malmö Arena is a world-class venue for sport, entertainment and lities to delicacies from all corners of the world. Skåne is rich in good ingredients, sourced cultural events. The stadium area close to the centre of Malmö houses both Malmö Stadion from its fertile fields, from nature in the wild and from the sea that surrounds it. Many restau- and the new Stadion. Close by are Baltiska Hallen and Isstadion, with generous rants arrange various cooking activities and tastings. With the help of skilled master chefs capacity for a range of events. Jägersro Trav & Galopp is one of Sweden’s biggest horse and other experts, you can learn the art of Swedish cooking and taste Swedish specialties. racing venues. Close to the centre there are several marinas with excellent facilities for sail- ing and other sea-borne transport. And PGA of Sweden National, which has three 18-hole Shopping golf courses and a hotel, is one of Scandinavia’s premier golfing centres of the very highest Shopping in Malmö is convenient and enjoyable. The shops are close together and you will international standard. find modern, Scandinavian design, the very latest young fashions and much more. A large, broad pedestrian street takes you from square to square throughout the city centre. Along the shopping streets you will find a wealth of shops, large department stores and shopping malls. All Well Station For refreshments and resting your legs you’ll find a lot of charming cafés to choose from. Sunny Side St.

Engine Trouble Flat Tyre Bridge

Culture & activities Shortcut Bridge Timetable Square Malmö offers an exciting blend of cultural experiences. It has several major venues for theatre, dance and music. There is modern art in Malmö Konsthall’s large exhibition halls, Happy Folks Rd. while the Form/Design Center presents Scandinavian design. Many buildings and locations Repair Ave. provide reminders of the city’s history, which goes back several centuries. One example is Snowstorm St.Drivers Dream Dr.Ticket Trouble Malmöhus, a renaissance palace surrounded by parks and canals. But you will also see making order Smooth Switch ultra-modern buildings such as the impressive, eye-catching Turning Torso, which is 190 metres high and was designed by the Spanish architect Santiago Calatrava. out of chaos

On Time Square

Broken Cable DisinformationOpen data St. For more detailed information visit: Ticket Central Good morning Ave. Visit Sweden www.visitsweden.com

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