The Bicycle Friendly Business Program Turns 10 • Biennial
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THE MAGAZINE OF THE LEAGUE OF AMERICAN BICYCLISTS • FALL 2018 ISSUE THE BICYCLE FRIENDLY BUSINESS PROGRAM TURNS 10 • BIENNIAL MEMBER SURVEY RESULTS NATIONAL PASSING LAW REPORT • ROBUST TOOLS FOR BIKE ADVOCACY • AND PLENTY MORE TABLE OF CONTENTS AMERICAN BICYCLIST • FALL 2018 2 Viewpoint: Shifting the Turning 10: The Bicycle Friendly Bicycling Movement to 10 Business Program Comes of Age Accelerate Progress By Executive Director Bill Nesper From breweries to churches, the Bicycle Friendly Business Program celebrates its first decade and IS NOVEMBER 27! 5 Enjoy the Ride: New League honors 1,250 companies that get people to pedal. Board Member Karin Weisburgh By Amelia Neptune. Finds Bike Safety Is Her Life’s Calling By Carly Adams 14 Making the Ascent: America’s Diverse Cities, Towns Make a United 6 Summer 2018: Clubs & Climb toward Bicycle Friendly Individuals Honor Roll Community Status 7 43,000 Cyclists Joined. The League’s Bicycle Friendly Community Program DOUBLE YOUR 20 Million Miles Pedaled. shares the map used by some of its recognized Challenge Accepted. towns and cities to climb their way to higher award IMPACT on By Christian Lampe levels. By Amelia Neptune. #GivingTuesday! 8 You Spoke. We Listened. University of Kentucky Takes Gold: Launched just six years ago, 18 Highlights of the 2018 A Bicycle Friendly University Case Study #GivingTuesday has grown Membership Survey to become a worldwide Sometimes you have to see how someone else has By Kevin Dekkinga done something to achieve it yourself. Witness the catalyst for good. creative investments and programs of the University Advocacy in Action: Last year alone, generous 24 of Kentucky, which cranked its way from Bicycle New Congress, New donors gave more than Friendly University Honorable Mention to Gold. Transportation Bill? $300 million to charity By Amelia Neptune. By Caron Whitaker on #GivingTuesday — a 55 percent increase over 27 Club Hub: Celebrating 50 Years 22 New Focus Aims to Boost 2016! For the League, of the Baltimore Bicycling Club Momentum of States #GivingTuesday 2017 was By Alice Smith The League doubles down to advocate for five our greatest showing yet. key actions that states must take to become more 30 Education: Network of League And this year, all donations bicycle friendly. Add your voice with these tear-off Cycling Instructors Tops 6,000 talking points. By Ken McLeod. made on #GivingTuesday By Alison Dewey will be matched dollar for dollar! 36 Thanks to Our 2018 28 Safe-Passing Laws: Elevating Corporate Sponsors Cyclists’ Safety, One State at a Time Make your voice heard— Learn the latest about America’s passing laws from Ride with The League on the League’s first white paper in a research series on #GivingTuesday. critical bike issues. By Ken McLeod. GO IN-DEPTH with MORE Cover: University of Kentucky's Wildcat Wheels Bicycle Library celebrated its 10-year anniversary in 2014 with a student employee reunion. UK climbed to Gold Bicycle BIKELEAGUE.ORG/FALL18MAG Friendly University status in 2018. Photo by David Stephenson, courtesy of University of Kentucky. This symbol means there's more online at bikeleague.org/fall18mag — Executive Editor: Design & Layout: DONATE ONLINE NOVEMBER 27 FOR Kristin Clarke, CAE Paul Halupka it's your one-stop shop for all relevant Clarke Association Content #GIVINGTUESDAY AT BIKELEAGUE.ORG/GIVE web links to our extended content. 1 VIEWPOINT T H E L E AG U E CO N G R AT U L AT E S FIVE “PIONEER” BFBs SHIFTING THE BICYCLING Of the original 13 companies that won Bicycle Friendly Business awards in 2008, five remain current award designees (BFBs must renew their status every four years to MOVEMENT TO ACCELERATE maintain standing). The League thanks and recognizes these outstanding models that show the profound PROGRESS difference a bike-friendly workplace can make to their employees, customers and communities. BY BILL NESPER LANDRY’S BICYCLES Natick, MA Bicycle Shop | 50 employees The League is celebrating an important birthday support the change and change makers on the Original Award: Gold | Currently: Platinum this month—our Bicycle Friendly Business Program ground locally. is now 10 years old! I congratulate each of the Thinking back to 2008 when the BFB Program 1,250 BFBs spread across every state, as well as was just an idea, I am astonished at how much the stellar Bicycle Friendly America Director Amelia a League award to a small local brewery can Neptune, who oversees this program. transform that business’s entire culture, even As the BFB Program enters the “preteen” years, its community. We want to continue identifying it has emerged as a wonderful example of how and helping organizations and people who are the League leverages its history and traditions already local leaders but who may not consider to drive transportation change in today’s world. themselves bicycling leaders, and yet they also But while we acknowledge this progress, we must can talk about bikes as a means to the end we’re Photo courtesy of Landry's Bicycles Photo: Brian Palmer Photo: pedal harder and smarter, and build a bigger team all after—healthier, better-connected, more- if we want to create a Bicycle Friendly America for agencies to community activists who do not vibrant communities. everyone in our lifetimes. ALTA PLANNING + DESIGN even think of themselves as bike advocates but With 800 bike clubs; 1,250 BFBs; 6,000 League Portland, OR Office One way is to become more inclusive than who share our same vision of healthy, livable, Cycling Instructors and 100,000-plus individuals ever, and the League is working on this as it sustainable communities. on our outreach lists—many of you committed Architecture / Planning / Design | 41 employees crafts its next strategic That’s why the theme for the local change makers—the League is getting ready Original Award: Gold | Currently: Platinum plan and incorporates to shift the bicycling movement into a faster, T H E O N LY WAY T O 2019 National Bike Summit is takeaways from the 2018 SHIFT. It’s a powerful word, more agile and inclusive force of change in 2019. membership survey CREATE LASTING both a noun and action verb Ride with us! results (page 8). We are a C H A N G E A S A of change. We, the bicycling URBAN ADVENTOURS Boston, MA bicycling organization filled NATIONAL MOVEMENT movement, must embrace Bicycle Shop | 8 employees with active riders, but we I S T O B R OA D E N O U R both. We must shift our also represent anyone Original Award: Bronze | Currently: Platinum B A S E A N D G R O U N D route—though not our core who gets on a bike or mission—to pick up new wants to ride (even if they O U R WO R K A S A participants along the way. By don’t know it yet). Our S O LU T I O N T O O T H E R doing so, we ensure not only vision is a nation where W H AT C O M C O U N C I L O F SHARED ENDS. a louder voting block with GOVERNMENTS Bellingham, WA everyone recognizes which to further influence and enjoys the many decision-makers, but also Government Agency | 11 employees benefits and opportunities of bicycling, even if they a more-robust mixture of ideas and voices to Original Award: Bronze | Currently: Silver aren’t bicyclists. The only way to create lasting drive us forward. change as a national movement is to broaden our base and position our work as a solution to The League is leading this change. We have a great other shared ends. reach and a great platform; it’s time to SHIFT into SANTA CRUZ BEACH BOARDWALK a higher gear and use them. From our macro view Santa Cruz, CA The kind of change we seek affects a much of the past and current national landscape, we wider range of stakeholders, from health will be advocating on Capitol Hill, yes, but all to Hospitality / Food / Retail | 200 employees Original Award: Bronze | Currently: Bronze 2 Carly Adams Photo: Be Seen. Get the Green. Join our campaign to raise awareness about the THE benefits of life-saving bicycle detection technology – ENJOY RIDE visit the link below to learn how to participate. N E W L E AG U E B OA R D MEMBER KARIN W E I S B U R G H F I N D S B I K E S A F E T Y I S H E R LIFE’S CALLING iteris.com/beseen By Carly Adams An avid cyclist and longtime supporter of the League of American Bicyclists, Karin Weisburgh New League board member Karin Weisburgh teaches joined the League Board of Directors earlier bike safety between her travels to such places as the this year in a quest to help others “enjoy the Finger Lakes of New York and Burgundy, France. ride” and to support a safe, Bicycle Friendly America for everyone. While growing up in New York, Weisburgh spent practical guide, Weisburgh focuses on safety— summer days biking her neighborhood with friends. one of the main challenges cyclists face every The freedom she discovered on her bicycle planted time they ride. what would blossom into a lifelong love of cycling. Her commitment to advancing bicycle safety “I love biking for the fun of biking, being outdoors education led her to become a League Cycling and getting exercise,” says Weisburgh. Instructor in 2015, and Weisburgh now teaches As an adult, she carried that passion into her bike safety to children in New York.