CRAINSNEW YORK BUSINESS

Albany’s left turn starts with primary P. 6 | Eye-popping price tag for Hudson Yards park P. 9 | Making bank on bacon and beer P. 45

NEW YORK BUSINESS® SEPTEMBER 3 - 9, 2018 | PRICE $3.00

THIRD TERM’S A CHARM? What Gov. ’s rst eight years in office tell us about his quest for four more PAGE 13

PLUS: STATS AND THE CITY Cuomo by the numbers

CUSTOM CONTENT Corporate events and holiday parties P. 19 VOL. XXXIV, NO. 36 WWW.CRAINSNEWYORK.COM

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CN018777.indd 1 8/27/18 4:42 PM SEPTEMBER 3 - 9, 2018 CRAINSNEW YORK BUSINESS

P. 13 IN THIS ISSUE 9 REAL ESTATE 46 FOR THE RECORD UP FRONT At $125 million per acre, new Our tally of the week’s buys, park would be city’s costliest busts and breakthroughs 4 EDITORIAL ASKED & ANSWERED PHOTO FINISH Expanding and improving 10 47 The CEO of a glass recycler Gearing up for school transit is not optional on turning trash into cash is no small feat 5 IN CASE YOU MISSED IT VIEWPOINTS A nonpro t Medicaid plan for 11 Solar can succeed in NYC; the chronically ill to shut down ON THE COVER we’re clueless on Uber until we 6 POLITICS track every ride; Nycha could What businesses have riding save $10 million but won’t on the Democratic primary; de Blasio says Cuomo lacks a FEATURES positive view for the city P. 45 8 WHO OWNS THE BLOCK 13 CUOMO’S JOURNEY 45 GOTHAM GIGS NoMad is no longer a no- Eight years of promises kept, A layoff leads an event planner PHOTO: man’s-land put off or left behind to found a bacon-and-beer fest BUCK ENNIS

CONFERENCE CALLOUT SEPT. 27 CRAIN’S 2018 BUSINESS BREAKFAST FORUM: GUBERNATORIAL DEBATE

CANDIDATES will discuss ways to x mass transit and improve the state’s business climate. The Athletic Club MARC MOLINARO, 8 to 9:30 a.m. Republican candidate CrainsNewYork.com/ for governor events-BKGov2018 P. 47

Vol. XXXIV, No. 36, Sept. 3, 2018—Crain’s New York Business (ISSN 8756-789X) is published weekly, except for double issues Jan. 1, June 25, July 9, July 23, Aug. 6, Aug. 20 and Dec. 24, by Crain Communications Inc., 685 Third Ave., New York, NY 10017. Periodicals postage paid at New York, NY, and additional mailing of ces. Postmaster: Send address changes to: Crain’s New York Business, Circulation Department, PO Box 433279, Palm Coast, FL 32143-9681. For subscriber service: Call 877-824-9379. Fax 313-446-6777. $3.00 a copy, $99.95 one year, $179.95 two years. (GST No. 13676-0444-RT) ©Entire contents copyright 2018

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SEPTEMBER 3, 2018 | CRAIN’S NEW YORK BUSINESS | 3

P003_CN_20180903.indd 3 8/31/18 5:18 PM SEPTEMBER 3, 2018

AGENDADo something PDQ about the MTA and BQX

t’s a darn good thing that private companies built the subway sys- tem a century ago, with a slew of lines and hundreds of stations across four boroughs. ere’s no way the government could pull o such a feat today, when it takes decades and billions of dollars Ijust to extend the Q line three measly stops up Second Avenue. Not that things were perfect in the early 1900s, when construction was not very safe or well compensated, and a lack of coordinated planning resulted in lines with di ering track widths, too many stations in some areas and not enough in others. Despite the ine ciencies, we ended up with a transit system that makes New York one of the world’s great cities. REVAMPED PLANS for the BQX But it won’t stay one unless we maintain, improve and expand the light rail line call for a shorter transportation network. Vast sections of the city remain transit deserts, route—and a bigger budget. some by choice (northeast Queens defeated a proposed subway expansion some years ago), but most would bloom if given better ways to get around. he will crack down on their ine ciency, such as sticking 25 workers on Two developments last week brought this issue to the fore. Marc Molin- boring machines that need only nine. But his credibility with labor and aro, Republican candidate for governor, declared that the Metropolitan political he make Cuomo ideal for the task, and besides, who else can Transportation Authority should not get more funding until it reduces do it? Cuomo’s election opponents should extract this commitment from wasteful spending and must achieve a state him, and New Yorkers should hold him to it. of good repair before expanding; and Mayor Transit projects cost too much, but As for the BQX, shortening the route Bill de Blasio announced that his proposed makes sense because it avoids building a Brooklyn-Queens waterfront streetcar the network needs more than repairs costly bridge over the canal, and Sunset Park would cost more than expected and would to accommodate a growing city already has a subway line. But a transit link is terminate at the Gowanus Canal rather than essential for a Brooklyn-Queens waterfront stretch to Sunset Park. becoming a modern, work-live-play area Molinaro is wrong about holding road pricing hostage to MTA reform, with new urban industries. Buses would be cheaper but would not spur because it’s the best way to ease congestion. But he’s right that the MTA private investment or generate much tax revenue. Bus service does make shouldn’t pay several times more to extend subways than Paris and Lon- sense for connecting LaGuardia Airport to Queens subways, though, so don, which also use private contractors and union labor. Given Gov. Cuomo should improve it rather than blow $1.5 billion on an AirTrain to Andrew Cuomo’s tight alliance with the construction trades, many doubt Willets Point. Don’t build just to build; built smart. — THE EDITORS

FINE PRINT On average, business founders in the metropolitan area are not quite 40 years old, according to LendingTree data. Millennials make up 40.6% of local entrepreneurs—the most of any generation. Salt Lake City, with its burgeoning tech economy and low living costs, has the youngest average age for founders in the United States: a bit under 38.

BY GERALD SCHIFMAN STATS

25 WORDS OR LESS GENTRIFICATION TRACKER

RENTS HAVE RISEN 31% across the city this decade, but rates varied greatly by neighborhood. Working-class AND THE CITY areas typically had the largest increases.

Rent growth since 2010 in Ridgewood, There are 2 million % Queens—the lowest of any 15 neighborhood “interesting people Rent growth in Ditmas in New York and % Park, Brooklyn—the 45 highest only 78 in Number of Brooklyn neighborhoods Los Angeles” 7 among the 10 where rent grew most —Playwright Neil Simon, in a 1979 Median rent in the 10 areas with Playboy interview. native $ the lowest increases, compared with died Aug. 26 at age 91. 2,800 $1,695 in the 10 with the highest

GOOGLE MAPS, NYCEDC SOURCE: StreetEasy analysis of 88 neighborhoods with suf cient listings data

4 | CRAIN’S NEW YORK BUSINESS | SEPTEMBER 3, 2018

P004_CN_20180903.indd 4 8/31/18 6:08 PM IN CASE YOU MISSED IT CRAINSNEW YORK BUSINESS president K.C. Crain senior executive vice president Chris Crain group publisher Mary Kramer

EDITORIAL managing editor Brendan O’Connor Medicaid plan’s shutdown assistant managing editors Erik Engquist, Jeanhee Kim, Robin D. Schatz shows risk of serving sickest copy desk chief Telisha Bryan art director Carolyn McClain NE OF THE STATE’S LARGEST Medicaid health plans photographer Buck Ennis digital editor Gabriella Iannetta covering the chronically ill and disabled is set to shut senior reporters Joe Anuta, Aaron Elstein, down Dec. 1, leaving about 8,000 people searching Matthew Flamm, Daniel Geiger O reporters Will Bredderman, for another insurer to help them live independently. Jonathan LaMantia GuildNet, which runs a managed long-term-care plan, told data reporter Gerald Schifman its employees about the decision last month. GuildNet is the digital fellow Lizeth Beltran columnist Greg David insurance arm of the Lighthouse Guild, a nonpro t that is contributors Tom Acitelli, Cara Eisenpress, focused on addressing and preventing vision loss. Cheryl S. Grant, Yoona Ha, Chris Kobiella, Miriam Kreinin Souccar e state has created a perverse incentive for insurers to to contact the newsroom: seek out members who need fewer hours of home care because the plans can capture more of the state’s monthly www.crainsnewyork.com/staff payment, said Ben Taylor, a senior sta attorney at the New York Legal Assistance Group. Members of another 212.210.0100 685 Third Ave., New York, NY 10017-4024 managed long-term-care insurer, Independence Care System, which specializes in coverage for physically disabled

ADVERTISING people, said in July they’re worried the plan could shut down by the end of the year. “It’s an increasingly dangerous www.crainsnewyork.com/advertise environment for individuals who have very high needs,” Taylor said, citing insurers’ aversion to covering them. advertising director Irene Bar-Am, 212.210.0133, [email protected] Signs of nancial trouble were evident when GuildNet exited Long Island and Westchester County last year. senior account managers Lauren Black, CEO Alan Morse told Crain’s last year that he thought the plan—which lost $82.9 million in 2016 on $1.1 billion in Rob Pierce, Stuart Smilowitz revenue—was being inadequately reimbursed by the state. “Over the last several years, we have made numerous integrated marketing manager Jonathan Yan, 212.210.0290, [email protected] changes to improve overall performance,” Morse wrote in a letter to employees in August, announcing the shut- associate art director/marketing down. “Despite our collective best eort, we have not been successful.” Charles Fontanilla, 212.210.0145 [email protected] e legal-aid group said it hopes people needing as much as 24-hour care will be able to maintain the same level sales coordinator Devin Arroyo, of service under their next plan. A state policy requires the new plan to continue the same services for 120 days. 212.210.0701, [email protected] Last year the legal-aid group sued the state Health Department, alleging it had failed to protect members from CUSTOM CONTENT director of custom content service reductions when GuildNet exited the three counties. Patty Oppenheimer, 212.210.0711, “is new policy should protect people,” said Jane Greengold Stevens, the group’s co-director of special litiga- [email protected] tion. “But we’re worried about how well GuildNet and other plans will comply.” — JONATHAN LAMANTIA custom project manager Danielle Brody, [email protected] EVENTS www.crainsnewyork.com/events Phoning it in No collusion! director of conferences & events DATA POINT JPMorgan Chase jumped into day Citigroup was one of nine banks to Courtney Williams, 212.210.0257, trading, millennial-style. Its You Invest THE AVERAGE PRICE FOR A GIANTS [email protected] have a 2016 bond-rigging lawsuit dis- app dispenses with fees for the rst manager of conferences & events TICKET ON THE SECONDARY missed by a New York judge, who ruled 100 trades annually if a client’s account Ashlee Schuppius, MARKET IS $235, ACCORDING TO the plaintis failed to show injury by [email protected] balance is larger than $15,000; free alleged collusion involving suprana- TICKETIQ—DOWN 9.3% FROM LAST AUDIENCE DEVELOPMENT trades are unlimited for those with at tional, sub-sovereign and agency bonds. group director, audience development least $250,000 in their account. SEASON. JETS TICKETS REMAIN Jennifer Mosley, [email protected] The money-go-round MUCH CHEAPER, AVERAGING REPRINTS Airsickness bags still free ree months aer he put Interview reprint account executive Lauren Melesio, Facing high fuel prices, JetBlue Airways $163 A POP. into bankruptcy liquidation, Peter 212.210.0707 took baggage fees to new heights, Brant, through a holding company, paid PRODUCTION charging $30 for the rst checked bag $1.5 million for the magazine’s assets. production and pre-press director and $40 for the second. e industry Taking their toys home Interview will be relaunched with an Simone Pryce standard is $25 and $35, respectively. FAO Schwarz owner reeSixty Group erased $3.3 million debt. — CHRIS KOBIELLA media services manager Nicole Spell is trumpeting the New York return of the SUBSCRIPTION CUSTOMER SERVICE Running up the score iconic toy store, which closed its doors www.crainsnewyork.com/subscribe In barely eight months, the tech-heavy at the GM Building in 2015. e retailer [email protected] Nasdaq composite rose 1,000 points to is preparing to set up its oor piano at 877.824.9379 (in the U.S. and Canada). $3.00 a copy for the print edition; or $99.95 settle above 8,000 for the rst time, on Rockefeller Center in November. one year, $179.95 two years, for print Aug. 27. at kind of activity was last subscriptions with digital access. seen during the dot-com days. Improper noun Entire contents ©copyright 2018 Apps using the mapping service Crain Communications Inc. All rights A ne mess Mapbox—including Citi Bike, Snapchat reserved. ©CityBusiness is a registered Kushner Cos. was ned $210,000 by and StreetEasy—had a rude awakening trademark of MCP Inc., used under license the city Department of Buildings for 42 last week, when their maps for New agreement. violations of submitting false informa- York City were labeled “Jewtropolis.” CURTAIN CALL CRAIN COMMUNICATIONS INC. tion for 17 of its buildings where ten- Mapbox acknowledged being vandal- Choreographer Paul Taylor died chairman Keith E. Crain ants had rental protections. Separately, ized and xed the problem. vice chairman Mary Kay Crain Aug. 29 at age 88. An American tenant activists accused Michael president K.C. Crain Cohen’s investment group of doing the Work of ction? modern dance pioneer and a senior executive vice president Chris Crain same at three Manhattan buildings. Former Barnes & Noble CEO Demos keeper of its history, he founded secretary Lexie Crain Armstrong the Paul Taylor Dance Company editor-in-chief emeritus Rance Crain Parneros led a wrongful-termination in 1954 and Paul Taylor American chief nancial of cer Robert Recchia What’s that sound? lawsuit against the bookseller, asking Modern Dance in 2014. The cre- founder G.D. Crain Jr. [1885-1973] BuzzFeed launched BuzzFeed Reviews, for severance, lost wages and other ator of 146 dances, Taylor was the chairman Mrs. G.D. Crain Jr. [1911-1996] a product-review site recommending damages. He alleges founder Leonard a variety of consumer products. e Riggio fabricated the reasons for his r- subject of Dancemaker, an Oscar- company gets a share of revenue gener- ing in July and defamed him by hinting nominated 1998 documentary.

ated by online purchases. at sexual misconduct. ISTOCK, MAXINE HICKS

SEPTEMBER 3, 2018 | CRAIN’S NEW YORK BUSINESS | 5

P005_CN_20180903.indd 5 8/31/18 6:17 PM POLITICS

What NY businesses have riding on the primary election The Democratic Party is moving to the left—and could control Albany next year BY WILL BREDDERMAN

ew York business inter- local congressman whose tenure ended ests have been focused on in a corruption conviction. Biaggi has whether Democrats will received support from city Comptrol- capture complete control ler Scott Stringer and Council Speaker Nof Albany in the November election. Corey Johnson, among other leading But the primary next week will largely liberals, and has targeted Klein for his decide how the party will treat the pri- dalliances with the GOP and conser- vate sector if it sweeps into power. vative interests. e incumbent has Most pundits expect Democrats to pushed back hard and spent heavily, capture a state Senate majority for the and experts Crain’s consulted regarded rst time in nearly a decade, putting all his re-election as likely, especially given the organs of New York government at LETITIA JAMES SEAN MALONEY JEFFREY KLEIN the conservative bent of his district. their disposal: the Senate, Assembly, For similar reasons, sources expected governor, attorney general and comp- Queens Sen. Tony Avella to fend o troller. Sept. 13, then, looms as a ref- center-right congresswoman in the Buf- thanks in part to Bronx state Sen. Jef- former city Comptroller John Liu, and erendum on what kind of single-party falo area. Labor and other institutional frey Klein. From 2011 until April, he Staten Island Sen. Diane Savino to beat rule Empire State entrepreneurs can forces have lined up with Hochul, but led the breakaway Independent Demo- back activist Jasmine Robinson. expect: center-le and moderate on Williams—an African-American from cratic Conference, which cut a deal to regulation or staunchly antibusiness. Brooklyn—has demographic advan- share power with Senate Republicans What else to watch is summer has seen the Demo- tages. Lieutenant governors typically aer Democrats won a majority of seats Brooklyn Sen. Simcha Felder, a cratic equivalent of the Tea Party, a long- have no say on policy, but Williams in 2012. e IDC’s membership dou- nominal Democrat not aliated with watched kettle, nally boil up. Animus would be a thorn in Cuomo’s side. bled to eight, and its war chest swelled Klein, has caucused with the Senate toward President and In any event, Cuomo’s third-term with money from real estate, sanitation, Republicans for six years and lent his the national GOP has manifested here incarnation would barely resemble the hospital and liquor interests. But GOP vote to a number of business-friendly as a revolt against incumbents deemed scally conservative one from 2011 control of the Senate grew intolerable to policies. at inspired a challenge from insuciently liberal. Following Alex- (see “Andrew Cuomo’s New York jour- many Democrats aer Trump’s victory, lawyer Blake Morris, a long shot by all andria Ocasio-Cortez’s defeat of pow- ney,” page 13). Expect him to bite o and Cuomo got Klein and his caucus estimates. erful Queens Rep. Joseph Crowley in big issues that have played well nation- to rejoin the mainline Democrats. Still, One insider speculated that the June, some Democrats seeking state ally and earned him mass publicity in Klein remains business’s best hope of ultra-Orthodox Jewish community, oce are running as socialists. Many the past year. Some, such as the public inuencing policy in the new regime. which makes up a plurality in the dis- more are pushing statewide single- nancing of elections, could limit the But if former IDC members lose on trict, might not vote in large numbers payer health care, new limits on land- inuence of business. Others, such as Sept. 13, his sway would be diminished. because the primary falls between Rosh lords’ ability to raise regulated rents promoting immigration, could prove “e only thing that might be le of this Hashana and Yom Kippur—and was in and a focus on white-collar crime that a boon. snake is the head,” one source quipped. fact rescheduled to a ursday to avoid harks back to Eliot Spitzer’s reign as ATTORNEY GENERAL. Public Advo- All eight face le-leaning foes, six coinciding with the celebration of the “the sheri of Wall Street.” cate Letitia James is Cuomo’s favorite to in the ve boroughs. e most vul- Jewish New Year. No one Crain’s spoke Here’s what the business community become the state’s top law-enforcement nerable is Sen. Marisol Alcantara of with, however, said that would tilt the should look for in the key races. ocial. Accordingly, James is backed Manhattan, who narrowly won a three- election to Morris. GOVERNOR. e most high-pro le by unions, the health care industry way primary two years ago. Former Another Brooklyn race perhaps best primary contest this year is likely to be and even some real estate players. But Councilman Robert exempli es the state the most lopsided: actress-activist Cyn- many in the business world remain Jackson is running of the Democratic thia Nixon’s challenge of two-term Gov. wary of James, who publishes a “worst against her again— Even if Klein wins, Party. Sen. Martin Andrew Cuomo. e former Sex and landlords” list and fought the Atlantic though, as a plastic- defeats of his Senate Dilan has represented the City star has gotten lots of press but Yards project in Brooklyn. ey would foam-industry the once-immigrant- remains well back in the polls, notably prefer Rep. Sean Maloney or former lobbyist, Jackson allies would rob the dominated and now- among black voters and residents of the Port Authority commissioner Lee- might be the most business-friendly gentri ed neighbor- ve boroughs cia Eve, non-ideologues with signi - business-friendly hoods of Bushwick, “Cuomo wins big. at I can tell cant private-sector experience. James candidate oppos- legislator of in uence Greenpoint and Wil- you,” one strategist told Crain’s. “All the has made overtures to her skeptics by ing a former IDC liamsburg since 1992, others, I don’t know.” promising to target racial discrimina- member. Also ght- in the upper chamber and in that time has Another consultant, generally criti- tion rather than pick up Spitzer’s badge. ing for his politi- cultivated ties to the cal of the governor, argued that a cos- Voters remain largely undecided but cal life is Queens real estate commu- mopolitan actress is a poor messenger may be leaning toward Teachout, also Sen. Jose Peralta, whose district over- nity and aordable-housing develop- for Bernie Sanders–style economic running for the job. Her rivals’ internal laps heavily with areas that supported ers. He faces a spirited challenge from populism, despite her co-opting of the polling apparently shows as much, as Ocasio-Cortez. His opponent is the Julia Salazar, a recent arrival to the area Vermont senator’s democratic-socialist they attacked the le-wing academic Nixon-backed Jessica Ramos, a former backed by the Democratic Socialists of label. She has not capitalized on the during a debate last week. Teachout aide to Mayor Bill de Blasio. America. Recent articles about Salazar’s Cuomo administration’s corruption has disavowed corporate and real estate Brooklyn Sen. Jesse Hamilton is in personal background—they said she scandals or on discontent with the donations and has broadcast her suspi- jeopardy as well. Challenger Zellnor was born in Miami and raised a Chris- transit system. e Manhattan-born cion of those industries and her zeal for Myrie, a lawyer supported by de Blasio tian but claimed to be an immigrant Nixon has not resonated with the taking up Spitzer’s mantle. and several members of Congress, has and a Sephardic Jew—and shiing alle- upstate voters who helped deliver more Whichever Democrat wins, at least played up contributions Hamilton has giances could hamstring her candidacy. than a third of the 2014 primary vote to one business has reason to fear: the received from real estate interests, and But her ability to launch a credible, law professor Zephyr Teachout. Trump Organization. All the candi- a Crain’s story prompted a watchdog anti-establishment campaign against Much tighter is the race to become dates have vowed to pursue legal action group to call for a probe of the incum- an entrenched incumbent despite lack- the Democratic nominee’s running against the president, his family and bent’s use of an apartment for politi- ing political experience and roots in mate. City Councilman Jumaane Wil- his investments. cal purposes. the district shows that the energy in liams, who recently professed his own SENATE. e Legislature’s upper Klein faces an energetic le-wing the Democratic electorate, in New York democratic socialism, is in a erce ght chamber has been the lone beachhead challenge himself, from Alessandra City at least, is and likely will remain on

GETTY IMAGES with Lt. Gov. , a former for the GOP and business interests, Biaggi, the granddaughter of a late the far le. ■

6 | CRAIN’S NEW YORK BUSINESS | SEPTEMBER 3, 2018

P006_CN_20180903.indd 6 8/31/18 6:01 PM De Blasio says Cuomo lacks a ‘positive vision for ’ Post-debate sniping underscores nastiness of long-running feud BY WILL BREDDERMAN

t’s a Democratic access to pass along com- tea house patronized by surprised that the mayor said. “Clearly, he and Ms. mayor—which allowed demolition derby. plaints about helicopter Sex and the City co-star thinks Ms. Nixon has Nixon—one of his large her to call in favors for Mayor Bill de trac over Shakespeare Sarah Jessica Parker. the experience and qual- donors—have a very her wealthy friends and Blasio last week performances in Central “As evidenced by ications to be chief close relationship, as co-stars. Nice to see she Itore into Gov. Andrew Park and a message from the way he approaches executive,” campaign evidenced by the access can still call in those Cuomo’s handling of the owner of a Manhattan governing, we’re not spokeswoman Lis Smith she has had to him as favors with him today.” ■ New York City’s needs, a day a er the governor faced o against primary rival Cynthia Nixon in a televised debate that touched on several city-specic issues. e mayor argued that the governor has failed to take the city’s interests into account when setting policy, Who Says You even though the city has 43% of the state’s pop- Can’t Climb That ulation. He alluded to several episodes in their Corporate Ladder ongoing feud, including the governor’s sudden decision to shut down Doing What the subways ahead of an anticipated snowstorm, You Love? an action taken without notifying City Hall. “I think it’s been part of a pattern of the gov- ernor not having a posi- tive vision for New York City and how to work with New York City,” the mayor complained. “We’re almost half of the state’s population. Why not start with a posi- tive vision for how to help New York City, for how to work with me as mayor and my adminis- tration, and how to get things done.” De Blasio contin- >OH[»Z[OLKPɈLYLUJLIL[^LLUTHRPUNHSP]PUNHUKOH]PUN[OLJHYLLYVM`V\YKYLHTZ&:RPSSZHUK ued to withhold any RUV^SLKNL[OH[HSSV^`V\[VW\YZ\L`V\YWHZZPVU^OPSLMVJ\ZPUNVU`V\YNVHSZHUKVIQLJ[P]LZ endorsement in the 6\YUVUKLNYLLJYLKLU[PHSZHUKJV\YZLZLTWV^LY`V\[VTV]LHOLHK^OPSLKVPUN^OH[`V\KVILZ[ contest between Cuomo and Nixon, though > COURSES he praised her perfor- ¶6WLULUYVSSTLU[WYVMLZZPVUHSS` We Make it Happen. mance in the bitter, MVJ\ZLKJSHZZLZ[OH[WYV]PKLTH_PT\TÅL_PIPSP[` carping exchange with [VJYLH[LHWLYZVUHSPaLKLK\JH[PVUHSL_WLYPLUJL the incumbent. De Bla- > CERTIFICATES sio also slapped at the ¶6WLULUYVSSTLU[JYLKLU[PHSZ

governor’s “tone.” MVY[OVZL^OV^PZO[VNHPUHIYVHKIHZLK “By the standard of \UKLYZ[HUKPUNVMHÄLSKHZHJHYLLYWH[OVYMVY how much experience JHYLLYJOHUNL Apply Register for Fall each one had debating, > DIPLOMAS I would say she won,” ¶(KTPZZPVUZIHZLKJYLKLU[PHSZMVY sps.nyu.edu/pathways07

the mayor said. WYVMLZZPVUHSZ^OVZLLR[VLUOHUJL[OLPYL_WLY[PZL 212.998.7150 e governor’s team PUKPZ[PUJ[HUKLTLYNPUNHYLHZVMHZWLJPHS[` snapped back at de Bla- sio, whom Cuomo pro- Accounting • Applied Health • Art and Design • Building Design • Cities • English as a Second Language and TESOL fessed to “love” during Entrepreneurship • Film and TV • Finance • Foreign Languages • Fundraising • Global Aˆairs • Grantmaking • Hospitality the debate. In particular, and Tourism • Humanities • Language and Translation • Law • Leadership • Management • Marketing and Public Relations Media and Communications • Publishing • Real Estate and Construction • Sports • Technology • Writing Cuomo’s camp high- lighted an internal City New York University is an af rmative action/equal opportunity institution. ©2018 NYU School of Professional Studies. Hall email exchange that showed Nixon used her

NYUSPS Of ce of Strategic Marketing and Communications SEPTEMBER 3, 2018 | CRAIN’S NEW YORK BUSINESS | 7 Job Number: a1718-1402 Pub/Issue Date: CRAINS NY 9/3/18 Product: CA Pathways Date 8/27/18 Size: 7.625” x 9.875” Artist: pw Bleed: N/A Proof #: 3 Model E Color/Space: 4C P007_CN_20180903.indd 7 8/31/18 6:01 PM WHO OWNS THE BLOCK

277 FIFTH AVE.

NoMad is no-man’s-land no more Blocks north of Madison Square Park bustling with development

BY TOM ACITELLI

1216 BROADWAY he recent building boom north Jeweler Raizada Vaid of Manhattan of Madison Square Park kicked owns this 4-story, 39,675-square- o in 2011 with the opening of foot commercial building through his the NoMad Hotel on West 28th Pinky Realty. Defunct coworking com- pany Grind reportedly paid a portion TStreet and a 20-story condominium at 241 of its prots to Vaid in exchange for Fih Ave. e area had been known for its a below-market rent from 2016 to cavernous garment warehouses and trendy 2018. Nomadworks has taken over Korean restaurants. Grind’s space. 316 FIFTH AVE. NoMad is now home to several major Cottonwood Management of developments including a Los Angeles bought this 6-story, Ritz Carlton Hotel due to 31,580-square-foot commercial 1225 BROADWAY building for $19.3 million in break ground this week at 2016. The company plans to con- 28th and Broadway and a The Lam Group, led by CEO John vert it into a 39-story condo and 728-foot-tall condo tower Lam, is building a 476-foot, 460- commercial tower with 27 units on room Virgin New York Hotel at this the upper oors. on Fih Avenue. e area, address. It acquired the site, along long popular with inves- with 46 W. 30th St., for $16 million tors because of its proxim- in 2012. The hotel is scheduled to open next year. The building’s base ity to Midtown, has surged is expected to house the rst U.S. 30 E. 31ST ST. in popularity thanks in location of Swingers, an indoor golf part to its substantial stock course chain. Private developers Elkstein Development Group and the of former industrial space, Pinnacle Group are building a which appeals to many 42-story, 479-foot residential tech-sector oce seekers. 3 W. 29TH ST. (8 W. 30TH ST.) building with 42 condo units. The partners acquired the site e coworking industry, one for $15.6 million in 2014. They of many to seize on that appeal, HFZ Capital Group, a Manhattan expect to open the building next investment and development rm is a big buyer of commercial real summer. started by Chairman Ziel Feldman, estate in terms of leasing and acquired a 10-story building here growth—WeWork was Manhattan’s for $26.2 million in 2013—part of a larger deal with the Colle- second-biggest private oce tenant giate Reformed Protestant Dutch as of March, according to brokerage Church—and demolished it in Cushman & Wakeeld, and it might 2015. The rm, which has led take the top spot soon if a pending plans for an ofce tower on the site, also purchased parcels at 120 LEXINGTON AVE. lease at 1 World Trade Center pans 20 W. 30th St. ($29.8 million) out. NoMad is clearly sharing in and 9 W. 29th St. ($54.3 million) Skyland Management, a pri- that success. this year. vate rm controlled by Dan- iel Dabakaroff, led plans in Nomadworks—another co work- early August to convert this ing startup with ambitious plans to expand—is 30 E. 29TH ST. 5-story, 4,222-square-foot mixed-use building into a revamping a 27,000-square-foot location recently 277 FIFTH AVE. The Rockefeller Group, a private 9-story apartment building abandoned by shuttered startup Grind in prepa- development rm, and Mitsubi- Victor Group, a private devel- with 56 units. ration for a formal launch this month. e space shi Estate New York, a subsidiary opment rm founded by Moshe of Japanese developer Mitsubishi already hosts former Grind tenants including dig- Shuster, is billing the 55-story, Estate, are building a 46-story ital media rm Upworthy and travel-booking plat- 130-unit building that it and Aus- residential tower here. The form Triptease. More are likely to follow. ■ tralia-based Lendlease are con- companies acquired the lot for structing as the tallest residential $36.2 million last year and com- condominium on Fifth Avenue. bined it with six other parcels on The rst residents are expected to the block plus adjacent air rights move in this fall. Victor acquired to create the new footprint. the site for $35.1 million in 2015. GOOGLE MAPS, BUCK ENNIS

8 | CRAIN’S NEW YORK BUSINESS | SEPTEMBER 3, 2018

P008_CN_20180903.indd 8 8/31/18 5:41 PM REAL ESTATE

At $125M an acre, Hudson Yards park would be city’s costliest

Price of land, complex construction contribute to sky-high expense BY JOE ANUTA A RENDERING of Hudson Boulevard Park

he city plans to West 33rd and West 36th simply an estimate, City Hall borhood’s value increases by more details about how much spend $374 million streets, opened in 2015.  e cited several reasons for the omitting future parcels from will be spent on acquisitions to expand a green $374 million would extend the high price. A large chunk of density bonuses granted to and infrastructure work have space near Hudson park to West 39th Street. the footprint is now a gaping surrounding land, a property yet to be hashed out.  e may- TYards by three blocks. At more “ at is an astounding price hole over an Amtrak rail line expert said. or also noted that because so than $124 million per acre, tag,” said Adrian Benepe, a se- that must remain active. In ad- “In addition, these prop- much density will be added that would make the extension nior vice president at the Trust dition, the green space’s entire erties have all been under the to the area, new green space the costliest park project in lo- for Public Land and a former footprint is privately owned. threat of condemnation for must be part of the plan. cal history. city parks commissioner. “It Tishman Speyer agreed to years,” said Robert Knakal, a “Every New Yorker deserves Last month the mayor gave blows out of the water by far help pay for the park in ex- former Cushman & Wake eld well designed public space,” a city-controlled corporation the previous most-expensive change for development rights investment sales broker who Mayor Bill de Blasio said the green light to oat $500 park that I had ever heard of, at a planned tower.  e city is soon joining another  rm. when announcing the bond million worth of bonds backed which is the High Line.” needs to negotiate a price with “For that reason, they are al- authorization last month. “In by property tax revenue from  at popular green space, the other owners or seize the most impossible to sell.” a growing neighborhood like the surrounding area.  e on an old elevated rail line, land through eminent domain While that may have de- Hudson Yards, 3 acres of new Hudson Yards Infrastructure cost about $36 million per and pay its appraised value. pressed their value, the likeli- parks is a vital investment in Corp. would use the majority acre. And though the city has hood that owners have already the wellbeing of residents for of that to pay for the second not  nished Bushwick In- ‘Impossible to sell’ sold air rights would reduce generations to come.” phase of a park running paral- let Park in Brooklyn, it spent  ose costs have undoubt- prices further, though Knakal But the park’s enormous lel and between 10th and 11th $323 million acquiring the edly risenT:9.125” since the idea for said the unique nature of the price tag could rankle advo- avenues as envisioned in the land, or $54 million per acre. the park was hatched more properties makes it di cult to cates in other boroughs who 2005 Hudson Yards rezoning. While the current cost  g- than 10 years ago. However, pin down their worth. are pitching projects that cost  e  rst three blocks of Hud- ure for the second phase of the city insulated itself from City Hall said the planning far less per acre but remain

son Boulevard Park, between Hudson Boulevard Park is the full extent of the neigh- of the park is underway, and unfunded. ■ DEVELOPMENT CORP. HUDSON YARDS

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SEPTEMBER 3, 2018 | CRAIN’S NEW YORK BUSINESS | 9

P009_CN_20180903.indd 9 8/31/18 4:25 PM

HN15215_EDM228_M04_MAG_Crains.indd Created: 8-16-2018 5:03 PM 2_Final Path:Premedia:Prepress:•Con Edison:2018:15215_EDM228:Final:Prepress:HN15215_EDM228_M04_MAG_Crains.indd Modified:8-20-2018 11:40 AM Proof Job Description Mechanical Specifications Colors Font Families Contacts Initial Date

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Please contact I. WAUGH at 212.886.4100 with any questions regarding these materials. This advertisement was prepared by Havas Worldwide NY at 200 Hudson Street, New York, NY 10013. ASKED & ANSWERED RECYCLING INTERVIEW BY MATTHEW FLAMM

GEORGE VALIOTIS PACE GLASS

he recycling industry is struggling, especially when it comes to glass. Most glass recyclables are dumped in land lls because few facilities accept them. But In the U.S., George Valiotis has bucked the trend. The chief bottles are made Texecutive of Pace Glass in Long Island City has been making “ the economics work at his small plant in Jersey City. Now he is with 30% to 40% building the world’s biggest glass-recycling plant in Andover, N.J. recycled glass. The rst phase of the $90 million, 250,000-square-foot facility We’re hoping we is expected to open next year. can get closer to 60% to 70% How did you go from your family’s real estate business to glass recycling? I noticed the industry was having problems. A concrete sub- contractor we used had experience in recycling in Europe, and he convinced me glass was recoverable. I saw an opportunity. If these haulers were having trouble recycling it, I would have an easier time getting them to pay us to take it.

But isn’t glass harder to handle than other recyclables? The U.S. is dominated by single-stream recycling—metal, glass and plastics going into one bin. Glass breaks early on and is dif cult to process. The metals and plastics command a higher price, and recyclers look at glass as waste, whereas we focus on that waste, so all our equipment is set up to handle glass alone.

How much do haulers pay you to take it, and how much do you sell it for? We charge roughly 50% to 60% of local land ll cost. That could be anywhere from $45 to $55 per ton. The customer is happy—we’re taking the material and offering them savings. We turn it into cullet, which is glass that has been separated by color with all contaminants removed. That can go for $75 to $110 a ton.

What happens to the cullet? DOSSIER The larger pieces go back to the container industry and get made into bottles. We grind down the smaller particles into a dustlike BORN Astoria material and sell it to companies that make berglass. RESIDES Upper East Side EDUCATION Bachelor’s in civil Does making bottles from cullet save on energy? and environmental engineering, Every 10% of cullet used in a batch will reduce energy Northeastern University consumption by 5%. The manufacturer needs to heat up cullet ONE WORD: PLASTICS “Eighty less than sand and other raw ingredients, so it produces fewer percent of the pollution in our emissions. Glass is unique in that it can be recycled over and oceans is plastic. A lot of companies over without any loss of quality. If there’s an adequate supply of in Europe are starting to switch to oven-ready cullet, we can bring down the need for sand and other glass. Plastic has become the enemy natural resources and create a closed-loop system, which is ideal. of this generation.” HIS OWN MAN Valiotis’ father, who In the world of packaging, isn’t glass losing market share to plastic? invests in real estate and banking, Plastics have become slightly more popular, but certain products started both Alma Realty Corp. and Alma Bank. Valiotis expected to follow in will always be in glass containers. The beer and liquor market his dad’s footsteps, “but I’m very happy.” is very robust—sales of craft beers have exploded in the past Recycling is “not just socially conscious. 10 years. A lot of these companies would like to use more cullet It’s a large business, and I have the to meet their energy-reduction goals. ability to build something from the ground up.”

And that’s where your new plant comes in? BUCK ENNIS We’ll have the largest glass plant for the largest volume of cullet in one location in the world. In the U.S. right now, bottles are made with 30% to 40% recycled glass. We’re hoping we can get closer to 60% to 70% in the next 10 years.

How will you power the new plant? Our feedstock is usually 30% to 60% glass, and the rest is paper, plastic and other contaminants. Once we take out the glass, every- thing else is combustible and has the potential to create electricity. We can power our operation and be off the grid completely. ■

10 | CRAIN’S NEW YORK BUSINESS | SEPTEMBER 3, 2018

P010_CN_20180903.indd 10 8/29/18 4:44 PM VIEWPOINTS

Solar can succeed in New York City A better business model is powering its growth here BY PETER DAVIDSON AND TOM MATZZIE

he idea that solar and cities don’t mix is has enough subscribers to nancially support it and about to change. benet from its energy. While much of the country has expe- It also works for residents. Community solar sub- rienced a solar boom during the past 10 scribers at CleanChoice Energy, for example, pay no Tyears—with jobs doubling, costs dropping precipi- upfront or maintenance costs and need not own a roof tously and installations growing exponentially—New or even have one suitable for solar panels. Subscribers York City has largely missed out. at’s unfortunate get credit on their electric bill for the power generated because the city has all the key ingredients: by the project they support and may pay less millions of acres of roof space, high energy than the cost of utility power. peaks and a growing demand for electricity. % New York City and the state have stepped It also suers from some of the worst air up to jump-start this solution. Gov. Andrew pollution in the country. 0.2ROOFTOP SOLAR Cuomo’s comprehensive energy strategy, In fact, Mapdwell, using 3D modeling potential reached “Reforming the Energy Vision,” has spurred and visualization technology combined to date in NYC community solar innovation. In 2015 his with aerial data, estimated that the city has Community Distributed Generation Pro- the potential to power 1.2 million homes gram bolstered the opportunity for residents with solar—the equivalent of planting 185 million to participate in the solar market whether they rent trees in terms of osetting carbon emissions—and their home, live in an apartment building or own drive $40 billion in business investment. To date, New property unsuitable for solar panels. NY-Sun provides commercial building in Gowanus. e Carroll Street York City has only 18.8 megawatts of rooop solar, property-tax and other incentives for clean-energy Solar Farm, pictured above, in which we are partners, less than 0.2% of its potential. development. Mayor Bill de Blasio’s OneNYC and will be the rst of a ood of New York projects during Cities are where the load is, as we say in the energy other policies have sped permitting and incentivized the next several years. business. It’s imperative that the industry gures out solar installation. e city and the state are working If solar can make it here, it’ll make it anywhere. ■ how to install solar in urban areas, which are home to together to make it happen. 63% of the population, and help residents and busi- We know urban community solar can work Peter Davidson is the founder and CEO of Gotham nesses invest in solar power. because we’re pioneering it with one of the city’s rst Community Solar. Tom Matzzie is the founder and

Urban solar has been challenging. Cities have more projects—a 100-kilowatt rooop installation on a CEO of CleanChoice Energy. CLEANCHOICE ENERGY regulation and a thicket of building codes, which drive up installation time and cost. Putting panels on New York City rooops is oen more expensive than on single-family suburban homes or in rural areas, where large systems can be mounted on the ground. e high cost of labor in urban areas and the shade from neighboring buildings can make solar margins even thinner. But the biggest issue has been that cities don’t t with the business models the industry uses to nance and sell solar. Most New York City residents live in multifamily housing, so the standard rooop solar- ownership model just doesn’t work. Furthermore, building owners oen don’t shoulder the full electricity load. Instead, it is shared by residential and commer- cial tenants. Simply put: When people don’t own their roof, they can’t decide to get rooop solar; and when the roof owners don’t pay the utility bill, they have no incentive to save electricity. We need a model that makes it worthwhile for building owners to install solar and a mechanism that allows residents and businesses to purchase that power. Monday, September 17, 2018, Noon to 5:30 pm New York City has seen some innovative attempts at guring that out. One project has neighbors banding together in solar cooperatives. Another allows neigh- bors to trade energy among themselves. ese are great eorts, but they’re not easy or simple enough to spur Attend the Development Finance Conference 2018 and get mass solar deployment. a unique look at how NYC invests to shape the city’s future. Community solar could be the solution that cracks open the New York market. It allows a solar project to “sell” the energy produced to any business or resident Hear from experts on real estate, finance, zoning, life science, in the same utility area. For example, an apartment transportation, tech, and City government. dweller in Manhattan could buy solar power from a community project in the Bronx. A solar-system owner would have millions of potential customers. Register at edc.nyc/DFregistration. at business model makes solar protable for everyone. It oers building owners a return on their investment to make installing rooop solar worth- while. Community endeavors ensure that a project

SEPTEMBER 3, 2018 | CRAIN’S NEW YORK BUSINESS | 11

P011_CN_20180903.indd 11 8/30/18 1:32 PM VIEWPOINTS

We’re clueless on Uber until we track every ride Collect data on app-based trips—as we do for taxis BY ERIC ADAMS

’ve been an evangelist for disrup- neighborhoods and communities of outer boroughs. As a result, the tive technology. Innovation is a color. We need to inspect what we city created a new class of street- good thing, and government has expect, and the best way to do that is to hail cars in 2013, green taxis, been behind the curve in under- mandate every for-hire vehicle has the which must be equipped with Istanding how it can improve a stagnant data-reporting technology required in Street Hail Livery Passenger Enhance- business districts and at our airports. marketplace and society at large. yellow and green taxis. ment Project systems. LPEP operates Knowing the facts is what secures As Brooklyn’s borough Since 2008 the Taxi and similarly to TPEP, eliminating the need enduring consumer condence, and president, I have welcomed Limousine Commission has for self-reporting and ensuring that the the facts need to come straight from disruptors willing to operate insisted the Taxicab Passenger vehicles are lling their critical role in the ride data. Mandating its collection on an even playing eld with Enhancement Project system our transportation network. for app-based for-hire vehicles, as we the businesses that have been be in all yellow taxis. In addi- It makes sense that app-based for- do for taxis, would give us the tools to contributing to our communi- tion to providing features such hire vehicles would have the same sys- fully assess the facts. ties for decades. To that end, it as credit-card processing and tems as cabs. New Yorkers might be ere is room for growth and pros- is government’s responsibility driver communications, TPEP surprised to learn that they don’t. perity within our entire for-hire-vehicle to create eective regulatory tracks where a taxi picks up Government is operating like an industry, and a level playing eld is the structures for them. and drops o, its route, how air-trac controller with a half-blank road to getting there. Accountability e City Council last month passed long the trip is, what it costs, how it is radar screen. e city needs to see if and transparency are healthy and rea- legislation to better regulate app-based paid for and how much drivers make. the entirety of the licensed eet is cov- sonable expectations for every licensed vehicle services such as Juno, Ly , Uber at has allowed the regulator to ana- ering the entirety of our ve boroughs operator, and LPEP and TPEP data and Via. e operators have revolu- lyze what times of day the most taxis and whether ground-transportation provide it. In pursuing transportation tionized the transportation industry in were or were not operating, which resources need to be balanced to equity, we literally and guratively can’t New York City, but government needs neighborhoods were being serviced the address needs in underserved com- know where we’re going without know- to assess whether they are eectively most and which were not being served munities. Ride-hailers in East Flatbush ing where we’ve been. ■ lling the role many have expected of at all. and West Farms must have the same them in areas where yellow taxis have e data irrefutably told the story of condence that their calls for service Eric Adams is Brooklyn borough historically been absent: outer-borough the yellow taxis’ lack of service to the will be answered as those in our central president.

The housing authority could save $10 billion—but it won’t Deferring to unions, pols ignore reforms that could cut costs 30% BY BRIAN SAMPSON

s we hear report a er report $10 billion. ink about how many res- about the horrendous condi- idents would have an improved quality tion of New York City Hous- of life. ing Authority properties, it But they won’t because these policies, Ais important to remember how politi- dangerous and damaging as they may cal representatives have failed to act on be, are favored by the powerful Build- residents’ behalf. ing and Construction Trades Council of New York’s Democrats have for Greater New York, which mobilizes its years decried the deterioration as if members each election cycle to donate they have no power to change it, much DON’T JUST to and vote for inuential state Dem- like federal Republicans claim they STAND THERE: ocrats such as Gov. Andrew Cuomo, want to x immigration but never do. Gov. Andrew Mayor Bill de Blasio and city Comptrol- Cuomo at an e reality is that solutions have been East ler Scott Stringer. Many of these lead- in front of our leaders for years and housing project ers, and far more, rely on trades council have been ignored. Countless families funds to power their campaigns. are suering as a result. All these parties understand full well Nycha’s problems can seem insur- projects in the state, for that matter— must negotiate a collective-bargaining the implication of these measures and mountable. More than 800 kids there have been impeded by two senseless agreement with one or more labor orga- support them anyway. In fact, they’re so younger than 6 have tested positive for requirements that aid only the power- nizations establishing the conditions of ingrained in our system that we never elevated levels of lead, and the number ful New York unions that keep so many employment, and a percentage of the hear of their impact. It’s an old story in could be far higher. A majority of prop- city politicians aoat. workforce must come from the local New York: powerful donors pushing erties went without heat or hot water First, the Wicks Law. Enacted when hiring hall. Reports have found that policies that hurt ordinary people, and for extended periods in the winter, and the end of World War II was still head- this adds 10% to 20% to project costs. politicians acquiescing to the needs of the price tag of the authority’s capital line news, it requires that any public Without these two provisions, a the donor class. needs has reached $32 billion. project valued at more than $3 million potential $32 billion Nycha repair e old tricks aren’t working for Faced with these crises, the politi- be bid with four prime contracts. To program could be $25 billion or even everyday New Yorkers. It is time for cians hide behind vague laments. But the untrained eye, that may not raise $20 billion. ose are staggering sav- something dierent. e good thing is, don’t be deceived: is is a ploy to pro- alarms. But those of us in construction ings. ink about how many more we know right where to start. ■ tect wealthy Democratic donors and know it is atypical because it can make units could be rehabbed, how many their preferred policies. a project 8% to 30% more expensive. more heating/cooling units could be Brian Sampson is president of the Repairs and new construction at Next is the institutionalized use of installed and how many apartments Associated Builders and Contractors,

COURTESY OF ERIC ADAMS, BUCK ENNIS, GOVERNORANDREWCUOMO/FLICKR Nycha properties—and most public project labor agreements. Each project could be given safe paint with an extra Empire State Chapter.

12 | CRAIN’S NEW YORK BUSINESS | SEPTEMBER 3, 2018

P012_CN_20180903.indd 12 8/31/18 2:15 PM MTA infrastructure budget taxes health care centrist Nycha unions

corruption Medicaid congestion pricing legacy Andrew jobs feud de Blasio politics Cuomo’scampaign vote NYC politician Trump crime housing New York debt education minimum wage justice statewide human party capital rights national JOURNEY Democrat Moynihan polls progressive federal ambitions 2nd Ave. station immigration marriage equality subway gun control Tappan Zee Bridge spending

Eight years of promises kept, kicked down the road or left behind BY GREG DAVID GETTY IMAGES

13 | CRAIN’S NEW YORK BUSINESS | SEPTEMBER 3, 2018 SEPTEMBER 3, 2018 | CRAIN’S NEW YORK BUSINESS | 13

P013_CN_20180903.indd 13 8/31/18 2:28 PM 2018 STATS AND THE CITY

CUOMO’S GOVERNORSHIP, BY THE NUMBERS

NO NAIL-BITERS After trouncing Buffalo businessman Carl Paladino in the 2010 race for governor, Cuomo has lost some support upstate but has yet to be seriously threatened.

CUOMO’S SHARE OF THE VOTE 2006 attorney general election 58%

2010 gubernatorial election 63%

2014 gubernatorial primary 62% 08 2014 gubernatorial election 54%

SOURCE: Crain’s research

OUT OF FAVOR Cuomo’s unfavorability ratings have changed for the worse since he became governor in January 2011, thanks to a gun-control bill and ethics controversies. But they improved as he ramped up criticism of President Donald Trump.

43% 38%

27% n August 2010 the state Legislature and beleaguered Gov. nally agreed to an annual budget. Late for the fourth straight year—by a staggering 125 days—it in- 11% cluded more than $1 billion in new taxes and at least that amount in spending cuts. Attorney General Andrew Cuomo was busy that summer as well. Crisscrossing the Jan ’11 March ’13 March ’15 July ’18 state, he vowed that if elected governor, he would end Albany’s infamous dysfunction. He promised a budget that would close a $10 billion de cit by freezing wages for state SOURCE: Quinnipiac University employees but not raise taxes—and to pass it by the April 1 deadline. He would cap in- creases in state spending and property taxes. Most important, he would x a political system mired Iin corruption. HEALING MEDICAID He had begun his campaign the previous April, standing in Lower Manhattan before a court- Medicaid spending stabilized after Cuomo reformed the house named for a corrupt Tammany power broker. “Albany’s antics today could make Boss Tweed program in his rst term, but it later resumed its acceler- blush,” Cuomo said. “Our message is simple: Enough is enough.” ation. By the end of the scal year, in March 2019, those costs will have nearly doubled in 12 years. It resonated with New Yorkers. Helped by a Re- But the upstate economy has not improved, the publican voter revolt that nominated an unknown subways and commuter railroads have suered se- State expenses (in billions) and far-right Bualo businessman, Carl Paladino, as vere declines, and many of his infrastructure pro- his opponent, Cuomo won in a landslide. grams have yet to be funded. $60 In his rst term he ful lled many promises: bal- On his main original campaign promise—to ancing the budget on time, reforming out-of-control clean up Albany—no substantive reforms have been Medicaid spending and capping property taxes. He enacted, and scandals are as plentiful as ever. “He has $50 attacked the government-workers unions and locked talked a lot and done little,” said Blair Horner, exec- $56.5 in a three-year wage freeze, and later reduced pen- utive director of the New York State Public Interest sions for new hires. He won the hearts of taxpayers Group. “It’s clear that it is not a priority.” and businesspeople, even as he alienated unions and Cuomo’s current re-election campaign has been $40 progressives. all about defending New York from the policies of Although he delivered some victories for liber- President Donald Trump. However popular that is als early on, including a law in 2011 that made New in this blue state—Cuomo has a huge lead in the York the largest state to legalize same-sex marriage polls—it hides a disturbing reality: e governor has $30 2008 2019 and two years later a tough gun-control measure, his expressed no new ideas for a third term. second term saw him shi dramatically to the le. And if the city’s economy falters, he will be con- SOURCE: Citizens Budget Commission He embraced the $15-an-hour minimum wage and fronted by a budget problem as big as the one he in- other steps to improve the lives of workers, accel- herited in 2011. erated spending on upstate economic development While Cuomo has focused on his progressive NEW YORK’S FIREARM DEATH RATE per and launched a campaign to spend $100 billion on achievements and Trump recently, Crain’s sought to 100,000 people, third-lowest among the infrastructure. In doing so, he has made New York assess the key accomplishments and failures of his 50 states. the most progressive state in the nation, angering the eight years as governor and what is likely to happen

SOURCE: Centers for Disease Control and Prevention business community while winning back unions and if voters give him the third term he seeks. is ac- 4.4 some le-leaning voters. count is based on more than three dozen interviews

14 | CRAIN’S NEW YORK BUSINESS | SEPTEMBER 3, 2018

P013_CN_20180903.indd 14 8/30/18 7:34 PM cept for the highest earners, whose rates inched down “THE EARLY YEARS but who still pay a “millionaires tax.” WERE REALLY GOOD. From centrist to progressive HE IMPOSED FISCAL Cuomo isn’t interested in losing causes. e key DISCIPLINE, WHICH to gaining his support is convincing him it’s the right time to act. “He is one of the most clever and insight- HAS HAD A POSITIVE ful politicians ever,” Figueroa said. “He can read the moment and anticipate how it can end.” IMPACT” e results have made New York, at least on eco- nomic issues, the most progressive state in the U.S. Back in 2011, with the budget done but his tax cap who served on the group. “ ey said to themselves, and other issues unresolved, he focused on marriage He will cut the money and we won’t have any say.” equality when only ve states—Connecticut, Iowa, e team produced 79 proposals, all but one of Massachusetts, New Hampshire and Vermont—em- which was adopted. In the rst year they saved $4 braced the idea. Just two years earlier, the Republican- billion. e federal government—realizing its subsi- controlled state Senate had easily turned back a legal- dy of New York’s Medicaid program would be sub- ization bill. Aer that vote, other states had blocked stantially reduced—injected $8 billion to support same-sex marriage through constitutional amend- the changes. Total savings exceeded $16 billion, de- ments, referendums and legislation, as Republicans spite increasing enrollment, and spending per par- used the issue to win elections. ticipant plunged. Cuomo the tactician went to work. He called in Medicaid reform was only the rst of several gay groups to plot strategy, assigned a top aide to co- Cuomo victories on scal issues. His initial budget, ordinate their eorts, put another in charge of a $3 totaling $135.2 billion, was the rst in ve years to million ad campaign to build support and relentlessly be passed on time. It reduced year-to-year spending, lobbied the handful of Republicans needed to pass the which had not been done in more than a decade, and bill. His eventual victory was national news. imposed no new taxes of consequence. Almost two years later, following the killing of 20 With sky-high poll ratings and New Yorkers still children and seven adults in Newtown, Conn., he THUMBS-UP: A Cuomo in austerity mode aer the Great Recession, Cuomo seized the opportunity to pass strict gun-control leg- backer from Staten a few months later got public-sector unions to accept islation. He had been a longtime advocate of tougher Island during his 2010 a contract that froze state workers’ wages for three laws but did not press the issue until polls aer the election victory speech years followed by two annual increases of 2%, saving massacre showed New Yorkers—even in Republican billions in wage and benet costs. He also won a star- areas—strongly supported gun control. He outlined tling victory against the teachers union, imposing a his proposals in January 2013, steamrolled opposition measure that virtually compelled school districts and from gun-rights advocates and their Senate allies and localities to limit property tax increases to 2% or less. within two weeks won passage of an expanded ban Business groups were overjoyed. “ e early years on assault weapons and gun magazines, safeguards to were very good,” said Heather Briccetti, president of keep rearms from the mentally ill and stier penal- with close observers of the governor and with the top the Business Council of New York State. “He imposed ties for crimes involving guns. aides who work with him. scal discipline, which has had a very positive impact. at returned him to the national spotlight and e property tax cap is a huge accomplishment.” earned him more progressive admirers, but it in- A ying start Public-sector unions were livid, with teachers fur- curred the wrath of many voters in rural upstate areas In late 2010 James Helgerson was Medicaid direc- ther angered by his support for charter schools. Other whom he had been courting for years. tor of Wisconsin, where he had cut the program’s cost unions were more understanding. “ ere was a de- Cuomo’s second term marked his public embrace without reducing its quality of care. Cuomo knew he cit and economic crisis,” recalled Hector Figueroa, of the progressive economic agenda. Although in needed someone like that and lured Helgerson east to president of service workers union 32BJ. “We were 2013 he secured an increase of the state’s minimum take the equivalent post here. not in agreement with the way he went about it, but wage to $9 an hour—phased in over three years— Medicaid had been an albatross around each gov- he was responding to the circumstances.” from the federal level of $7.25, the move seemed in- ernor’s neck for years. Its costs grew by an average of e impact of Medicaid reform and the wage adequate when fast-food workers demanded a $15 5.3% a year between 2001 and 2010, increasingly bur- freeze has endured, allowing Cuomo to hold spend- minimum, the amount that would push a full-time dening the state budget. Every time a governor pro- ing increases to 2% per year while funneling more worker over the poverty line. posed cuts, the Greater New York Hospital Associa- money into education and modestly cutting taxes ex- e governor’s oce disputes the idea that he tion and health care workers union 1199SEIU joined forces to run television ads claiming they would be BUDGET BREAKDOWN disastrous. e governor’s popularity would sink, and he would restore the funding. Medicaid’s share of the state’s budget is 12.4%, or 3.7 percentage points, more than it was nine years ago. Cuomo and Helgerson did not make the same But its growth would have been greater if not for a 2011 reform spearheaded by Cuomo. mistake. “I am a big believer that a bad budget en- vironment creates an opportunity for structural re- 2010 2019 form,” said Helgerson, looking back. “You have to make the most of the crisis.” Other Medicaid Other Unlike his predecessors, Cuomo decided con- Medicaid Higher education Higher education frontation was the wrong approach. Instead he used Debt service Debt service 12.0% 1.8% a mix of incentives and empowerment to inspire 2.3% 9.3% 29.9% State University 3.4% stakeholders to nd solutions. He appointed repre- State University 4.0% of New York of New York 3.9% 33.6% sentatives of the hospitals, unions and insurers to a 4.1% General state 5.3% Medicaid redesign team led by Helgerson, but before General state 4.5% charges charges they met, he persuaded the Legislature to impose a 4.1% 5.3% cap on Medicaid spending that would lead to across- Capital projects the-board reductions if the group failed. Capital projects 8.2% 21.6% 6.7% While Helgerson sweat the details, Cuomo 9.3% 21.0% Elementary Other grants 9.8% worked the phones. Every time the hospitals and Other grants and secondary to local unions threatened to quit, he talked them back to the to local education governments Elementary governments table, Helgerson said. It was the rst vivid example of Other social and secondary services Other social education his skills as a political tactician. services “It worked because he was the tough SOB, and SOURCE: Citizens Budget Commission

they assumed he was serious,” said Stephen Berger, BUCK ENNIS

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2018 STATS AND THE CITY

CUOMO’S GOVERNORSHIP, BY THE NUMBERS

TRANSIT TROUBLES During Cuomo’s tenure, the percentage of subway trains nishing weekday routes on time has plunged.

100

90

80 85%

70 66% 60

50 2012 2018

SOURCE:

PORTION OF NEW YORKERS in July 2017 who graded Cuomo’s handling of the MTA % with an A 4 SOURCE: Quinnipiac University MIRANDA RIGHTS Cuomo maintains sizable polling leads over Democratic shi ed his stance. “When you look at the record, he THE FLIGHT TO $15 challenger Cynthia Nixon, but her candidacy is seen as has governed from the same core values from his having accelerated the governor’s leftward shift. time with [Bill] Clinton in the federal government The hourly minimum wage will reach $15 in New York to today,” said Melissa DeRosa, his top aide. “ e City next year and in Long Island and Westchester by  rst term was about righting the ship and picking up 2022. Upstate will eventually reach that threshold but the pieces of a tumultuous Spitzer era. With the ship on a schedule determined by the state commissioner righted, he could turn his attention to other areas.” of labor depending on in ation and other factors. His labor allies remember the transition di er- Year NYC Suburbs Upstate ently. In 2014 they got Cuomo to meet with airport CUOMO VS. NIXON and fast-food employees, who made low-wage work- 2016 $9 $9 $9 ers’ struggles authentic.  e Fight for $15, funded in 2017 $11 $10 $9.70 59% Overall 23% large part by 32BJ’s national union, grabbed the spot- 61% NYC 21% light. Recognizing the growing momentum, Cuomo 2018 $13 $11 $10.40 backed a $15 minimum for Port Authority workers. 2019 $15 $12 $11.10 62% Suburbs 17% He also convened a wage board that eventually man- 2020 $15 $13 $11.80 52% Upstate 30% dated a $15 minimum for fast-food. Step by step he extended it to state workers and others within his au- 2021 $15 $14 $12.50 SOURCE: Quinnipiac University thority. But as late as February 2015, he said a broad $15 minimum wouldn’t pass the Legislature. SOURCE: State Department of Labor  en on April 15 of that year, the Fight for $15 shut UPSTATE’S STRUGGLES down Columbus Circle at rush hour and marched Seasonally adjusted employment in New York City has to Times Square, part of a 200-city blitz that mobi- minimum wage.” (Nixon was an activist on education increased by an average of 2.3% in the past seven years. In lized 60,000 protesters. “ e governor didn’t attend,” funding, marriage equality and other issues before the rest of the state it has inched up at a 0.8% rate despite Figueroa said, “but he saw the impact and how fast- her candidacy.) Cuomo’s heavy economic-development spending. food workers were winning.” In the early fall, with If raising the minimum wage is progressives’ top Vice President Joseph Biden at his side, Cuomo got economic priority, no one can claim to have done NYC Rest of state Jobs (in millions) behind a $15 minimum wage. more for their cause than Cuomo. Under his law, em- 6 Senate Republicans, who had blocked his more ployers with 11 or more workers must pay at least $15 5.16 modest proposal in the spring, recognized the polls an hour in New York City in January and that rate in showing strong support for an increase. In April the suburbs by 2022. California, the only other state 5 2016 they agreed to phase up the minimum wage for to commit to $15, won’t reach that level until 2024. nontipped employees to $15 in the city and $12.50 upstate. Cuomo is now moving to bring restaurant Economic development 4.49 workers and others receiving tips up to that standard. Howard Zemsky believes the Cuomo administra- 4  e impact has been far-reaching. While tion has saved his adopted hometown of Bu alo.  e in ation-adjusted hourly wages have risen across the numbers don’t agree. board, an analysis by New School economist James Born in Brooklyn and raised on Long Island, Parrott shows real wages have grown by about 11% Zemsky moved to Bu alo to run his family’s 3 since 2013 in the bottom third of the city’s workforce, food-manufacturing business. A er it was sold, he 2012 2018 where minimum-wage e ects are felt most. became a widely successful real estate developer fo- SOURCE: State Department of Labor It’s one reason labor unions are solidly behind the cusing on the reuse of old buildings. When Cuomo governor as he tries to swat away Cynthia Nixon’s set up 10 regional councils to compete for economic progressive candidacy in the Democratic primary. development grants, Zemsky became chairman of the PRICE TAG of Moynihan Station, the “I  nd it o ensive that the is panel and persuaded the governor second phase of the Penn Station putting up Cynthia Nixon,” said Stuart Applebaum, to allocate $1 billion of his plan, eventually labeled the overhaul championed by Cuomo president of the Retail, Wholesale and Department Bu alo Billion. Cuomo made him chief of the Empire Store Union. “Where was she for years? She was State Development Corp., the administration’s pri- $1.6B nowhere to be found when we were  ghting for the mary economic-development agency, in 2015.

16 | CRAIN’S NEW YORK BUSINESS | SEPTEMBER 3, 2018

P013_CN_20180903.indd 16 8/30/18 7:24 PM to hold him more accountable. that could be as slow and (for two people) as costly as Ironically, the state’s economic gains during Cuo- a cab. It remains to be seen how serious the Bronx rail mo’s seven years of upstate-focused grantmaking are line eort is. attributable to New York City, led by his archenemy, In addition to those controversies, Cuomo has Mayor Bill de Blasio. e city, which makes up 43% made sure to put o—maybe until he’s no longer in of the state’s population, has accounted for 70% of the oce—paying for the new bridge, which he pushed jobs added under Cuomo. Jobs increased by 14% in the Legislature to name for his late father, a three- the country overall but only 7% in the state outside of term governor. He nanced $3 billion of the project the ve boroughs. with a loan from the federal government and bond Bob Confer shares none of Zemsky’s optimism proceeds without providing a revenue source to pay about western New York. His family business makes for them, all so he could freeze tolls on the bridge and kayaks, hot-tub panels and similar plastic products in the rest of the ruway until 2020. North Tonawanda, halfway between Bualo and Ni- In doing so, he’s delayed a crucial decision about agara Falls. He feels Cuomo has made his company, whether the cost of the bridge’s construction will be which employs almost 250 people, less competitive. paid largely by those who use it—mostly commut- Because he keeps his entry-level pay above the up- ers—or whether it will be spread throughout the state minimum to attract better workers, he said he ruway system. In either case, the price will be steep will raise it to $14.50 or $15 in January. He is fearful because, for all the maintenance the old Tappan Zee of the governor’s eorts to increase renewable-energy required, it threw o cash to the rest of system. e use. Confer already pays twice as much for electrici- new bridge will consume it. ty as his competitors in Indiana, Ohio and Tennessee Suburban residents are likely to nd paying for the and assumes his bill will increase by 30%. bridge intolerable because the ruway system that When he sends price quotes to customers, he in- is their economic lifeline is in bad shape and needs FIGHT FOR $15: Cuomo cludes articles and letters to the editor about the gov- costly work itself. “Anyone who spends time on the backed minimum-wage ernor and his policies. “It’s to say that I don’t have ruway hits potholes that never used to be there,” employees’ campaign for higher pay. control over keeping prices down,” he explained. said Mike Elmendorf, president and CEO of the As- sociated General Contractors of New York State. “e Infrastructure bridges are deteriorating. It needs major reconstruc- By the end of the year, the opening of the second tion, and the ruway [Authority] doesn’t have the span of the Mario J. Cuomo (formerly Tappan Zee) resources to do it.” Taking advantage of billions of dollars in settle- Bridge between Westchester and Rockland coun- It’s the same story with the Metropolitan Trans- ments with banks related to wrongdoing before and ties will showcase the governor’s ability to get things portation Authority. Cuomo promised $8 billion for a er the nancial crisis, Cuomo has spent more on done. But city residents won’t care much, given the its 2015–2019 capital plan but required the MTA to economic development than any of his predecessors. meltdown of the subway system. And suburbanites spend its own money rst. He endorsed a compre- He started with the Bualo Billion, added about $500 and upstaters might not feel as good about the bridge hensive congestion-pricing plan that could have million and put a billion more in other upstate areas. when the governor or his successor tells them how generated more than $1 billion annually for the tran- In the past three years, the Citizens Budget Commis- much the toll will go up to pay for it. sit system, but he didn’t use his political magic and sion calculates, the Empire State Development Corp. In terms of scope, the Cuomo infrastructure agen- settled for about a third of that from a surcharge on and the state Department of Economic Development da is unmatched. Besides the approximately $5 bil- ride-hailing services. have spent $4.5 billion and public authorities $900 lion bridge replacement, it includes a new train hall e governor allowed the MTA to continue a 2010 million. Lucrative tax breaks—including the $420 at the former Farley Post Oce near Penn Station, a plan that reduced inspections and maintenance to million annual lm and TV credit—add $7.5 billion. third track for a key segment of the Long Island Rail save money, and a capital program that purchased e strategy, Zemsky said, is radically fewer cars than needed to replace those dierent from what had been tried before. reaching the end of their use. Some MTA It begins with place-based investments that “THE SCALE OF THE AGENDA funding budgeted for unglamorous work target smart growth in waterfronts and his- EMBODIES CUOMO’S VIEW THAT that keeps trains running was diverted toric areas, for example. It seeks to improve to the governor’s pet projects, including the workforce and bets on sectors that have INFRASTRUCTURE HAS BEEN the LIRR third track, cashless tolling and bright prospects, such as photonics and largely cosmetic subway-station upgrades. solar power. Getting young people to stay NEGLECTED FOR DECADES” Cuomo’s aides bristle at the idea that he upstate and others to move there is crucial is at fault for the subway system’s troubles. for its economy to prosper, Zemsky said. Road, an expansion of the Jacob Javits Convention “As soon as the governor found out about the “In Bualo in 2011, we identied a battered image, Center, an $8 billion overhaul and a train link for ar- problem, he acted to x it, hiring Joseph Lhota and and with our strategic plan, all that has changed,” he chaic LaGuardia Airport, a $10 billion improvement implementing an action plan,” said Larry Schwartz, said, citing a gain of 26,000 jobs. e increase, he has planned for John F. Kennedy airport and a planned a former secretary to Cuomo who represents him maintained, comes a er decades of the area losing Metro-North spur in the northern Bronx. e gover- on the MTA board, referring to an emergency repair jobs in good times and bad. at isn’t exactly true. nor puts the investment at $100 billion and promises plan begun a year ago. Confronted with the numbers e Bualo Billion and a Half is primarily a bet on $150 billion more. showing subway service is just as poor today—trains Tesla founder Elon Musk and his Solar City company. “e scale of the agenda embodies his view that complete their routes on schedule only 65% of the e state has spent $750 million to construct a man- infrastructure in this country and in New York has time, the worst since the 1970s—Schwartz blamed ufacturing plant for solar panels, a speculative invest- been neglected for decades,” said Rick Cotton, who de Blasio’s foot-dragging on paying for half of the ment that hinges on Musk’s vision and, these days, his oversaw the Cuomo infrastructure program before $836 million plan and added, “e goal was to stop state of mind. It also led to the corruption conviction moving to the Port Authority to drive the airport the bleeding.” But it was sold as an improvement, and of a top state ocial. projects forward. in any event New Yorkers do not nd the status quo Since 2009, the Bualo-Niagara Falls area has Even sometime-critics agree. “Cuomo deserves acceptable. added about 30,000 jobs, a 5% gain. e nation as lots of credit for the scale of the infrastructure pro- As he runs for re-election, Cuomo says he will pay a whole has seen jobs increase by more than double gram,” said Chris Ward, a former Port Authority ex- for half of a $30 billion or more plan to x the sub- that percentage. e money spent in Bualo helped, ecutive director and now an executive at engineering ways if the city also pays. at upends a decades-long especially by boosting construction for a year or two, giant AECOM. arrangement in which the MTA was a state responsi- but the area’s gains likely are primarily a result of the Finally replacing the Tappan Zee Bridge, pushing bility and received small contributions from the city, accelerating national economy. through the LIRR third track and the Javits expansion whose residents already provide substantial revenue Critics of the strategy span the political spectrum. are universally applauded. e Farley project will im- to the MTA through fares and taxes. e business-backed, scally conservative Citizens prove the Penn Station experience without solving the Budget Commission and the union-supported, pro- fundamental track and capacity issues, which Cuomo Corruption gressive Fiscal Policy Institute are united in believ- says is better than the alternative of doing nothing Eight years a er the governor pledged to end Alba- ing that Cuomo is spending economic-development until Madison Square Garden has been moved. ny corruption, insiders continue to be sent to prison. money with virtually no oversight and probably un- e LaGuardia rail link has been widely panned is year alone, juries have convicted Joseph Percoco,

wisely. Yet the governor has been able to block eorts because it provides only a connection from Flushing who was one of the governor’s top aides, and former BLOOMBERG NEWS, AP IMAGES, GETTY IMAGES

SEPTEMBER 3, 2018 | CRAIN’S NEW YORK BUSINESS | 17

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2018 STATS AND THE CITY

CUOMO’S GOVERNORSHIP, BY THE NUMBERS

DEBT DUTY Cuomo has kept borrowing since taking of ce in 2011.

Total state-funded debt (in billions)

2008 $52.4

2017 $61.4

SOURCE: State comptroller’s of ce NIXON lacks the backing of labor unions in her upset bid.

NO BEATING HIS WAR CHEST Having raised $35.5 million since starting a second term Assembly Speaker Sheldon Silver of bribery; SUNY But he hasn’t. Not a single one of those reforms has as governor in 2015, Cuomo has been outspending his Polytechnic President Alain Kaloyeros of bid-rigging; been implemented. two main challengers by a huge margin. The governor has former Senate Majority Leader Dean Skelos of cor- made full use of permissive campaign- nance laws that for ruption; former state Sen. George Maziarz of lying on What’s next years he has said he wants to change. o cial documents; former Assemblywoman Pamela Public polls indicate that Cuomo is cruising to Harris of stealing from the federal government; and a third term. He has a big lead over Nixon in next former state Sen. Marc Panepinto of trying to cover week’s primary and over Republican and minor-party $35.5 up his unwanted sexual advances by candidates in November. His pledge o ering the victim a state job. PRESIDENTIAL last week not to run for president in Ethics advocates agree on what is FIGURES 2020 seems  rm but is unlikely to wrong in New York: High limits for end speculation, given the opportu- campaign contributions and loop- nity that a crowded, chaotic Demo- holes—notably one allowing massive cratic  eld would present. giving by individuals who control % In any case, Cuomo needs the $0.9M 0.00.20.40.60.81.0 many limited-liability companies— city’s economy to continue its histor-

Contributions (in millions) $2.0 $0.9 allow monied interests to in uence 58DISAPPROVAL RATE in July ically long expansion.  e governor policy.  at is exacerbated by the among New York voters tamed state spending but has put a CUOMO NIXON MOLINARO most opaque policymaking culture of Trump’s presidency, paltry $2 billion in reserve. Califor- in the nation, with few public hear- 17 percentage points higher nia, with a slightly larger budget, has $1.3 $0.2 ings and decisions secretly tied to the than in January 2017 a rainy-day fund exceeding $13 bil- budget, which the governor and two lion, and Texas has socked away $8 legislative leaders hash out behind billion on a budget less than half the closed doors. Until former U.S. At- size of Cuomo’s. New York is second torney Preet Bharara unleashed his % only to California in its reliance on prosecutors on Albany, there was no the top 1% of taxpayers, making any 56PORTION OF NEW YORK watchdog pursuing illegal activity. market downturn a major threat to Advocates also agree on the solu- voters in a July 2017 poll state revenue. Expenses (in millions) tions: Dramatically restrict politi- who did not think Cuomo He also faces the prospect in No- $19.6 cal giving, and close the LLC loop- would make a good vember that Democrats will gain president SOURCE: New York State Board of Elections; gures as of through Aug. 24. hole. Restore the state comptroller’s control of the state Senate, unleash- power to review contracts. Create SOURCES: Morning Consult, ing pent-up demand for such mea- a database of all state government Quinnipiac University sures as more tenant-friendly rent LEANING LEFT contracts. Form and fund a truly rules in the city, higher taxes on the independent commission to investigate and punish wealthy and new protections for workers. He already Polls show Cuomo has a big lead over possible Republican opponent Marc Molinaro in the general election, although corruption. Create a public  nancing system so can- has endorsed repealing all the decontrol elements of his advantage diminishes outside the city. didates of limited means can win state o ce. rent regulations passed in the 1990s. It would be hard Cuomo’s aides cite a long list of changes that he for him to remain relevant in his increasingly pro- has initiated, including disclosure rules they claim led gressive party if he tacks back to the center. to Silver’s indictment and pension forfeiture for con-  e Cuomo re-election campaign is all about— victed legislators (although current lawmakers were and seemingly only about—defending the state from exempted).  ey also say there are limits to what he Trump. His critics say there is no third-term agenda. CUOMO VS. MOLINARO can achieve on this issue. DeRosa lists a continuation of what is underway as “ e frank reality is that legislators … will not the priority. “He will do a lot more on infrastructure, 57% Overall 31% do things that hurt themselves when it a ects their there will be a heavy emphasis on the MTA and get- 68% NYC 19% ability to pay their mortgage and raise money from ting congestion pricing passed, and he wants to tack- certain sectors,” DeRosa said. le ethics once and for all, end the LLC loophole and 54% Suburbs 39% Advocates, who slammed Cuomo in 2014 for tackle voting reform,” she said, referring to arcane 47% Upstate 41% disbanding his anti-corruption panel when it began rules that limit voter turnout. probing his own dealings, call the new measures woe- It’s a long and daunting list. History is also against SOURCE: Quinnipiac University in July fully insu cient and don’t buy DeRosa’s explanation Cuomo, as the governor well knows from watching for the lack of fundamental reforms. his father struggle a er winning re-election in 1990. “ e governor has shown that even in dysfunc- “I am surprised that he has ended up seeking a NUMBER of corruption cases in New York tional Albany he gets things done: gay marriage, gun third term,” said E.J. McMahon of the Empire Center from 2005 to 2015, most among the 50 control and the minimum wage,” said Chisun Lee, a for Public Policy, an Albany think tank. “I thought states senior counsel at the Brennan Center for Justice. “He from having watched him [that] he’s very keenly could make reforms to end corruption a nonnegotia- aware of the mistakes his father made.  ird terms SOURCE: PolitiFact 30 ble part of the budget process.” are always unsuccessful.” ■ MOLINARO NY BLOOMBERG NEWS, GETTY IMAGES, FACEBOOK/MARK

18 | CRAIN’S NEW YORK BUSINESS | SEPTEMBER 3, 2018

P013_CN_20180903.indd 18 8/30/18 7:22 PM AN ADVERTISING SUPPLEMENT TO CRAIN’S NEW YORK BUSINESS

CORPORATE EVENTS & Holiday Parties

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This year has been chock-full of business and societal change, and it’s hard to believe that  is a mere  days away. TABLE OF CONTENTS

During the next three months, as meeting planners prepare HOT PLANNING TRENDS FOR 2019 and budget for the coming year, they’ll need to be aware of  2 trends in the industry as they research unique destinations and venues and schedule effective team-building events. UNIQUE HOLIDAY EVENT VENUES IN NEW YORK CITY 6 That’s why Crain’s Custom offers its annual guide to making the most of the holiday season. The guide provides insight and 8 INTERACTIVE F&B TRENDS TO actionable information that meeting planners can put to SPICE UP YOUR HOLIDAY PARTY 8 immediate use–and save for reference throughout the new year. BEST ARTS DESTINTATIONS FOR In this year’s Corporate Events and Holiday Parties Guide, YOUR EVENT 12 we view workplace celebrations through a #MeToo lens, share 5 WAYS TO ACCOMMODATE standout event venue options, and offer smart suggestions TEETOTALERS AT YOUR for alcohol-sensitive parties. We also make it easy to pair your HOLIDAY PARTY 14 corporate culture with several out-of-the-box alternatives to the traditional in-office, after-hours gathering. MUST-HAVE APPS THAT DOUBLE AS EVENT-PLANNING SIDEKICKS 15 The guide will get you ready to plan and book outstanding HOLIDAY GATHERINGS meetings. Our overview of art and cultural destinations that THAT BEST REFLECT YOUR inspire creativity is sure to inspire you too. CORPORATE CULTURE 16

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FINAL Crainsnewyork.indd 1 8/30/18 3:53:53 PM AN ADVERTISING SUPPLEMENT TO CRAIN’S NEW YORK BUSINESS HOT PLANNING TRENDS FOR2019 As always, planners will have to push the envelope to create events with an impact. Decor must make a statement. Food must cater to diverse needs. And innovative tech is no longer a nice-to-have; it’s a must. “Attendees are more demanding than ever for a superb event experience in terms of industry—leading content, healthy and well-prepared food, and accessible and interesting locations,” said Mary Adams, CMP, president of the event management company ECG, which helps with full-service B2B meeting planning for the financial services industry. “Simply put, the ‘if you build it, they will come’ strategy is ineffective and if these details are ignored for too long, the event will become irrelevant.” Crain’s Custom spoke with event trends expert and keynote speaker Daniel Levine and ECG’s Adams to get the inside scoop on what exactly planners should expect in the new year.

participation is poised to continue down the road. Webcasted presentations and live video feeds have of course been around for years, but the next frontier is far more immersive. At last year’s Golden Globes awards show, L’Oreal brand ambassadors in attendance wore special wireless video cameras synced up with Snapchat’s Spectacles service. The result? Circular videos with 115-degree fields of view, beamed directly to users’ Snapchat feeds.

Oculus, the most buzzed-about company in the VR space, also launched an app this year called Oculus Venues. Using distributed virtual-reality headsets, the service allows virtual attendees to enjoy real-time, three-dimensional views of live events.

Mobile technology remains a dominant trend as well.

“People who attend meetings are addicted to their mobile devices,” said Levine. “For planners this means meeting attendees where they are: on their phones.”

Event apps are nothing new, but the future will bring far more interactivity, according to Levine. Popular mobile engagement tools include Sli.do, which allows event-goers to “talk” with presenters in real-time using their phone; Tap to Speak, which turns smartphones into microphones that can be used for asking questions TECHNOLOGY One of the more futuristic tech options available to during sessions; and Social Point, which creates social With technology advancing at such a rapid pace, keep- planners is virtual reality, which can drive demand, media displays synthesizing real-time tweets and posts ing up can feel overwhelming. At the same time, it’s according to Levine. Planners can, for instance, create about events, helping to paint a comprehensive picture never been more important to stay on the technologi- virtual experiences or 360-degree videos on their event as an event proceeds. cal cutting-edge. What’s a planner to do? website to help attendees “feel” what attending in person would be like. Another consideration for technology is its usefulness It should come as no surprise that, first and foremost, in helping to make events accessible to attendees with utilizing social media is critical. One exciting develop- Another VR option? Virtual attendance for stay-at- disabilities. Thanks to tech advancements, “meeting ment is platforms like Instagram are being used to sell home visitors. Giving attendees an option to participate attendees with specific needs for mobility, hearing or and distribute tickets. As of May of this year, planners remotely is increasingly important; earlier this year, visual challenges will be catered to more effectively can easily add a “get tickets” button to their event’s In- Meeting Professionals International (MPI) predicted than ever,” said Levine. stagram profile, seamlessly integrated with Eventbrite. a 2.6 percent uptick in virtual-event attendance, Levine said social media options like this “offer terrific compared with a 2.2 percent spike in traditional live- Voice technology is so evolved now, for example, that new opportunities for distribution.” audience attendance. And this growth in virtual planners can easily cater to the hearing-impaired by

S

FINAL Crainsnewyork.indd 2 8/30/18 3:53:58 PM offering high-quality closed-captioning. Automated F&B systems like enCaption3 and AI Media produce real- F&B in the new year will be all about health and time captioning on live or recorded video, as well as wellness—with an innovative twist. Menu options that fast, accurate transcriptions. There have also been do the body good have been trendy for a while. Smart exciting developments for the visually impaired, like planners should be thinking outside the box, providing the BrailleNote Touch, an Android tablet with a Braille healthy, vegetarian dishes like fresh veggie pizza with keypad that planners can offer to visually disabled cauliflower crust and plant-based burgers. attendees to help them take notes at an event. “It is no longer acceptable to provide a bowl of pasta as a vegetarian meal,” according to Adams. DECOR VENUE SELECTION As always, the pressure is on for attendees to deliver To save money and be more inclusive, there has also Adams said that in many ways, venue selection has events that wow, and innovative decor plays a been a push toward more alcohol-free options; some become more challenging than ever, a trend that ap- significant role in this. “The best venues, F&B and decor planners are even ditching boozy drinks altogether. La pears likely to continue into the new year, unfortunately. will be the ones that offer the most ‘braggability’ for Croix sparkling water is particularly popular, or you can One contributing factor is financial pressure in the hotel attendees,” said Levine. “These days, experiences that simulate the look and feel of drinking alcohol by serving industry which has made “hidden” fees more common. are the most braggable are those that are most unique. fresh-fruit mocktails. It’s crucial that planners have a candid conversation with As an event planner, if you can offer a once-in-a-life- venue professionals before their event begins, to talk time experience, be it with food or surroundings, you’ve SPEAKERS about the final bill and any surprising additional fees. just hit conference gold.” When it comes to booking engaging speakers, more planners are following the lead of the world at large by Meanwhile, attendee needs are becoming more com- Increasingly, attendees are specifically looking for keeping an eye on diversity. And those who don’t make plex. In addition to standard demands like accessibility outdoor spaces that visually impress. Pools, gardens, changes may find themselves in hot water. to airports, upgraded amenities, excellent customer beaches and the like provide plenty of visual appeal service and superior cleanliness, event-goers are ask- on their own, and don’t require you to pay as much When CES, the massive consumer-electronics show, ing for wellness-focused features such as healthy food for additional decor touches. Still, to really make a was called out earlier this year for a speaker roster options and outdoor spaces—or at least exposure to statement, experts suggest adding some additional dominated by white men, it was taken to task by the outside light. decorative elements; on-trend options include media and its own attendees, some of whom sat out in mix-and-match modular and functional furniture and protest. In response, Karen Chupka, who oversees the Under these circumstances, planners are no doubt Mediterranean or Old Hollywood thematic details. event, wrote in a blog post that there was a limited pool feeling the pressure to deliver. But here, too, technol- of women and other diverse presidents/CEOs to pull ogy can be helpful. Alternatively, you can bring the outdoors in by utilizing from when booking speakers. nature-influenced design. Plants in general are predict- An increasing number of venues—from Universal ed to be a major trend in the new year; hang them from She conceded, “We feel your pain. It bothers us, too. Studios Hollywood to hotel brands including Best ceilings or arrange show-stopping floral installations for The tech industry and every industry must do better” Western and Shangri-La—are offering virtual tours an earthy vibe that’s very of-the-moment. —words that planners would be wise to take to heart. of their spaces, so planners can get a more accurate read on what to expect, and curb the likelihood of As for color, it’s all about bold shades. Pantone’s 2018 No surprise here: Technology is also increasingly being unwelcome surprises. Convention and visitors bureaus color of the year, ultraviolet, is poised to remain popu- deployed to make keynote speeches and discussion in destinations from Israel to New Jersey are also lar in 2019. As Pantone puts it, the purple hue “commu- sessions more engaging for event-goers. The best allowing planners to take virtual tours. In all cases, nicates originality, ingenuity and visionary thinking that speakers are devising and deploying catchy hashtags to the technology is constantly improving, making for points us toward the future.” promote their event appearance before ever taking the increasingly immersive experiences. stage, then asking attendees to use that hashtag during There are also exciting new trends in finding decor the event and after to keep the conversation going. Keeping up with trends is never easy, but more and inspiration. An increasing number of planners are This is also an excellent way to solicit feedback, helping more, doing so is crucial. checking out looks from high-profile fashion shows to meeting-goers to play a more active role. come up with ideas on colors, designs and themes. “There are so many trends happening in the events The Pinterest and Instagram accounts of shows like Want to take things to the next level when it comes to space now that it can be dizzying for planners,” said New York and Paris Fashion Week are excellent places engagement? Some planners are even crowdsourc- Levine. But, he says, that shouldn’t stop you from em- to start if you want to find out what’s next in style. You ing their speaker selection, allowing attendees to vote bracing what’s new and next. “Trends are exciting and can also search social media platforms for home-decor on who they want at an event — a strategy South by valuable, and can help any business be more relevant trends that are easy to replicate at events. Southwest has relied on to great success. and profitable.”

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UNIQUE HOLIDAY EVENT $20 GIFT CARDS & VENUES IN NEW YORK CITY FREE DESSERT FOR EVERY GUEST WHEN YOU BOOK BY 9/30 For planners who want to consider other, Mention code CRAINSGIFT18 more unusual spaces for their event, Crain’s Custom offers several ideas to make your events memorable. Unique spaces across the city, like a yacht that cruises the Hudson or an atrium overlooking a verdant garden, are ready to impress, and as a bonus, many offer special holiday packages so you don’t have to fret about festive F&B and decor. Here are some of our favorites.

ICE-SKATING RINK Embrace the charm of New York winter by hosting an event at an ice-skating rink.

Winter Village at Bryant Park, open October through March, includes a stunning venue for holiday gather- Fortunately, New York City is filled with places where event spaces fronting Manhattan skyscrapers and the THIS IS HOW WE ings: the Overlook, an enclosed space with floor-to- adults are encouraged to act like kids again. In the Statue of Liberty. For nerding out, there’s a world-class ceiling windows peering out over the adjacent ice heart of Times Square, Dave & Buster’s is filled with old- planetarium and exhibits exploring everything from rink and Midtown Manhattan. It’s the perfect place to school classics like Skee-Ball, Pac-Man and Super Shot, dinosaurs to bumblebees to deep space. sip holiday cocktails and enjoy a seated dinner after and includes multiple bowling lanes for easy team spending the day on ice. building (let the trash-talking begin). The venue serves The American Museum of Natural History is another a full menu of comfort food and signature drinks, and superb choice. Convene under a giant blue whale in the Other rinks that host unforgettable holiday events even provides special decor for holiday parties. Milstein Hall of Ocean Life or beside dinosaur skeletons include Sky Rink at Chelsea Piers and Wollman Rink in the Theodore Roosevelt Rotunda. inside Central Park. For a more retro vibe, consider Modern Pinball NYC, where attendees can enjoy a mix of vintage and con- At NYSCI, attendees can enjoy a hands-on experience BOTANICAL GARDEN temporary pinball machines before retreating to a VIP at 450 interactive exhibits focused on alien life, climate Lush gardens are ideal for beautiful (and fragrant) holi- party room. Or add a dash of old Florida charm into change, mathematics and more. The venue is a favorite Holiday day soirees. Brooklyn Botanic Garden has more than your event by booking Brooklyn’s Royal Palms, which among planners, who can rent it out for private events 16 gardens filled with serene reflecting pools, elegant rents out shuffleboard courts and cabanas for groups with F&B provided by recommended caterers. fountains and decadent foliage from around the world. and offers special drink packages. The entire Brooklyn Botanic Garden is open all year All these museums know how to work with planners to round and hosts parties in venues including an atrium HISTORIC VENUE add holiday flair. with a living roof and expansive glass walls. Plus, culi- Fascinating history can be found around every corner nary partner Patina Events is skilled at creating menus of New York City—and planners would be wise to take HIGH-TECH MULTIMEDIA SPACE with a holiday theme. advantage of it. Cutting-edge tech adds excitement to any event, and holiday parties are no exception. The New York Botanical Garden in the Bronx is also ideal Among a plethora of distinguished old properties, The for hosting special events; spaces include the Hudson Plaza, which dates back to 1907, stands out. Famously Inside Alexandria Center, Apella boasts laser projectors Garden Grill, an inviting new dining room situated within known as the setting for Kay Thompson’s Eloise book engineered by an Emmy Award-winning firm, plus the the garden’s arboretum that caters local, regional cuisine series, the hotel hosts memorable holiday events in its latest in videoconferencing and a team of onsite technol- BEST IN BOWLING | STUNNING VENUES | INVENTIVE MENUS | PREMIUM BAR PACKAGES for private events. grand ballroom and is particularly lovely at the end of ogy experts. And in the trendy Fashion District, Punto the year, when it’s decked out in festive Christmas Space has one of the city’s best audiovisual systems, LUXURY YACHT decor. Need help with planning? CPS Events at the perfect for introducing cutting-edge multimedia elements. Event backdrops don’t come more breathtaking than Plaza can help you book this and other refined venues. BOOK YOUR PARTY NOW AT BOWLMOR.COM/HOLIDAY the Hudson River and glittering Manhattan skyline. Or consider Helen Mills Event Space & Theater; known Hornblower Cruises & Events offers events at sea with The New York Public Library is another excellent choice for its high-impact A/V, including four projectors and unbeatable views, plus features like customizable LED for an event with a sense of history; opened in 1911, state-of-the-art surround sound, the venue also boasts displays, glass atriums and dance floors. Book a special it features seven stately event spaces. Or consider special holiday-themed lighting, including a wall-wash TIMES SQUARE CHELSEA PIERS holiday package to throw in festive yacht decor and Metropolitan Pavilion, housed in a former Beaux-Arts and gobos. 222 W 44TH ST PIER 60 inspired F&B. department store from 1896. At unique venues like these, you’re guaranteed to (212) 680-0012 (212) 835-2695 ARCADE SCIENCE MUSEUM provide event-goers a holiday experience to remem- Holiday parties are designed to help employees loosen To inspire awe in your attendees, book an event at ber. After all, the best gift you can give attendees after up and have a good time — and nothing says fun like a a science museum. One of the best for corporate a hard year of work is a an experience that will make trip to the arcade. events is the Liberty Science Center, home to beautiful them say, “Wow.” Event must be held between 11/1/18 – 2/28/19. Terms & conditions apply. Visit Bowlmor.com/holiday for full offer details.

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CN018791.indd 1 8/27/18 4:28 PM AN ADVERTISING SUPPLEMENT TO CRAIN’S NEW YORK BUSINESS HAVE A ONE-OF-A KIND MAGICAL HOLIDAY PARTY AT PUBLIC 8 INTERACTIVE F&B TRENDS TO SPICE UP YOUR HOLIDAY PARTY

ment of delicious fruits and juices. It’s a healthy way to make a fruity drink, while also helping out the environ- ment. That’s a win-win-win.

PICK YOUR OWN SALAD The farm-to-table movement is definitely here to stay—so much so that even urban restaurants and event venues have a chef’s garden on site. One way to incorporate this F&B trend is by bringing the garden into your event space with a green wall or garden trel- lis display filled with edible plants. Give attendees a If you’re looking to add excitement to “BUILD-YOUR-OWN” STATIONS pair of garden shears to pick, choose and cut different your event, look no further than your You can’t go wrong with a build-your-own station. First, varieties of lettuce and veggies that can then be crafted it helps better accommodate those attendees with food into a salad by the catering team. It brings the garden- food-and-beverage stations. Adding an restrictions by letting them literally pick and choose ing experience to the table (so to speak), without the element of interactivity is sure to spice what’s on their plate. But it also allows for a bit of added mess. And for even less hassle but the same creativity. While, yes, there’s the typical salad, taco and visual effect, you can simply have staff on hand to cut up your event. Not only will interactive ice cream sundae bars you can incorporate, try think- the veggies chosen by the attendees. stations make for Instagram-worthy ing outside the box. Some of the latest fads include a food presentations, but they will also get mashed potato bar with all the same fixings as a baked potato bar—bacon, cheese, sour cream and, of course, attendees moving throughout the venue butter—but less hassle. Other sure-fire showstoppers space and engaging with one another— include: a popcorn bar, waffle bar, poke bar and even a and the food! stir-fried noodle bar. Here are eight ideas to mix into food COOK IT YOURSELF and beverages this holiday season. If you have an outdoor patio at your event, give attend- ees a stick and a marshmallow for some old-fashioned s’mores toasting. But if you don’t have an outdoor EDUCATIONAL TASTINGS space (or it’s simply too cold outside), incorporate Of course, one of the more traditional ways to make some Korean-inspired, cook-at-your-table options. food experiences more interactive is with an educa- Korean BBQ is often cooked at a grill built into the OYSTER SHUCKING tional tasting. But instead of having the usual wine table, or the Korean hot pot is cooked on a personal hot Another, less-talked-about trend is the sea-to-table sommelier or beer expert, hire a specific spirit expert plate. Either option allows attendees to cook the food movement, bringing sustainable seafood to the event like a whiskey connoisseur or tequila guru to interact themselves without a formal cooking class. That said, a smorgasbord. Oysters are one such food that attendees with attendees. They can provide a bit of history about cooking class is always an option for an interactive F&B can’t seem to get enough of, and in destinations like the spirit as well as tips on how to properly taste the experience, especially if your group is smaller. San Francisco, Boston and Portland, Maine, they are as alcohol. (Hint: Throwing it back is not the answer.) fresh as they come. So, why not incorporate this local What’s more, you can send attendees home with their SPICE BLENDING cuisine by having them shucked table-side? very own mini liquor bottle, branded with the event or Do you remember creating sand art when you were company logo. little by pouring colorful sands into a bottle? Well, at- DIY DESSERTS tendees can do the same with spices. Set up a spice- Attendees can get a little crafty if you set up a DIY food blending station, where attendees can choose from a design station with various desserts (think doughnuts, variety of colorful spices to make their own blends. You cookies or cupcakes) in creative shapes. Then, set up can even incorporate the host destination by having a lots of fun accompaniments for decorating—different spice expert explain some of the spices used in local frosting colors and flavors, assorted toppings and the cuisines. Don’t forget to provide mason jars, so at- like. For a group of doctors, scientists or Sci-Fi fanatics, tendees can take home their creation and be reminded bring flavor-injecting syringes into the mix for a fun vi- of your event next time they cook a delicious dish that sual. Provide a variety of filling flavor options to choose requires a bit of a kick. from that can be easily injected into the desserts. The 20,000 SF OF SPECTACULAR INTERIOR EVENT SPACE AND 8,500 SF OF OUTDOOR EVENT SPACE WITH same concept can be applied to adult milkshakes or 360 DEGREE JAW-DROPPING UNOBSTRUCTED VIEWS. BIKE AND BLEND slushies by using syringes filled with different shots of Who said F&B only had to be about eating and drink- alcohol that attendees can squirt into their drinks. Not FOR MORE INFORMATION, PLEASE CONTACT OUR SPECIAL EVENTS TEAM AT 212 735 6000 OR EMAIL [email protected] ing? It can be about fitness, too, if you set up stationary only will these desserts give guests a tasty treat, but smoothie bikes at your event. A blender is conveniently they will also encourage a bit of creativity and even attached to each bike, so all attendees have to do is doodling—proven to improve concentration and even 215 CHRYSTIE STREET NEW YORK, NY 10002 pedal to power the blender that will mix up an assort- relieve stress in adults. PUBLICHOTELS.COM S»

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crains_ad_8/28.indd 1 8/29/18 4:52 PM MEETINGS AND INCENTIVES

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AN ALL£INCLUSIVE EXPERIENCE by HYATT CONTACT YOUR GROUP MEETINGS AND INCENTIVES SALES DIRECTOR Additional private group events are available for groups staying a minimum of 4 nights. Valid for new contract MICE bookings through December 2019. Certain other restrictions may apply. Not combinable with other promotions. Services such as spa treatments, . .   HYATT.COM excursions, specialty foods, liquor items and special services are subject to additional fees. Contact your Sales Director for complete details. The Hyatt Zilara™ and Hyatt Ziva™ trademarks and related marks are trademarks of Hyatt International Corporation. ©2018 Hyatt International Corporation. ©2018 Playa Hotels & Resorts is the owner and exclusive operator for Hyatt Zilara™ and Hyatt Ziva™ resorts in Dominican Republic, Jamaica and Mexico. All rights reserved. PLA’“““’”“•

CN018784.indd 2 8/27/18 4:17 PM MEETINGS AND INCENTIVES

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THE HYATT ZILARA AND HYATT ZIVA PACKAGE INCLUDES œœ˜ ““ unique restaurants, bars and lounges ›,˜’’ sq ft

Q Complimentary one-hour welcome reception with a selection of cold Q Complimentary VIP amenities hors d’oeuvres and welcome dinner served bu§ et style, three hours open Q Complimentary rooms based on group size premium bar, basic décor and lighting, set up with available house linens Q Complimentary suite upgrades Q Private group check in with signature cocktails Q Discounts on spa services HYATT ZILARA ROSE HALL Q Meeting room rental for general session, break-out rooms and event spaces Q Special rates for sta§ rooms Q World of Hyatt loyalty program ROOMS FOOD  BEVERAGE MEETING SPACE

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Q Q Dedicated conference service managers reduce the stress of planning No food and beverage minimums to worry about ROOMS FOOD  BEVERAGE MEETING SPACE Q Ease of budgeting and billing Q No stress of getting the bill after a meal œ›˜ “œ unique restaurants, bars and lounges ˜’,’’’ sq ft of shared Q No out-of-pocket expenses for program attendees Q Themed events creating memorable experiences for attendees space between Zilara and Ziva Q Outstanding value and ROI

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Q Prime oceanfront location in a world-class destination Q 24-hour in-suite dining ROOMS FOOD  BEVERAGE MEETING SPACE Q Hospitality from globally recognized brand specializing Q Minibars stocked daily with beer, soda and light snacks in Meetings & Incentive Programs œš˜ ““ unique restaurants, bars and lounges œ•,’’’ sq ft of shared Q Live daily and evening entertainment Q Premium spirits, cocktails, wines and beers plus tequila and rum sommeliers space between Zilara and Ziva Q World of Hyatt loyalty program Q Specialty co§ ees, teas and bottled water Q Wi-Fi in public areas and guest rooms Q No reservations required for unlimited fi ne dining in our Q All resort fees, gratuities and taxes specialty restaurants HYATT ZIVA CAP CANA OPENING ”’“¡ Q Chef-inspired menus that create culturally authentic experiences ROOMS FOOD  BEVERAGE MEETING SPACE

œš˜ ““ unique restaurants, bars and lounges œ•,’’’ sq ft of shared space between Zilara and Ziva

AN ALL£INCLUSIVE EXPERIENCE by HYATT CONTACT YOUR GROUP MEETINGS AND INCENTIVES SALES DIRECTOR Additional private group events are available for groups staying a minimum of 4 nights. Valid for new contract MICE bookings through December 2019. Certain other restrictions may apply. Not combinable with other promotions. Services such as spa treatments, . .   HYATT.COM excursions, specialty foods, liquor items and special services are subject to additional fees. Contact your Sales Director for complete details. The Hyatt Zilara™ and Hyatt Ziva™ trademarks and related marks are trademarks of Hyatt International Corporation. ©2018 Hyatt International Corporation. ©2018 Playa Hotels & Resorts is the owner and exclusive operator for Hyatt Zilara™ and Hyatt Ziva™ resorts in Dominican Republic, Jamaica and Mexico. All rights reserved. PLA’“““’”“•

CN018784.indd 3 8/27/18 4:18 PM AN ADVERTISING SUPPLEMENT TO CRAIN’S NEW YORK BUSINESS BEST ARTS DESTINATIONS FOR YOUR EVENT Arts and culture paint the perfect backdrop for an event, which is why meeting planners are always on the lookout for destinations with diverse art communities. You never know what art gallery can double as an event space or what cultural dance troupe you can hire to add a certain je ne sais quoi to your evening soiree. Art is the name of the game in these seven destinations.

The Ensemble Theatre. While neither of the theaters INSIDE THE MET provide event space per se, they make for an artsy outing that will appease the drama enthusiasts in your group.

DENVER Just 50 years ago Denver’s art scene was miniscule at best. But that has dramatically changed, thanks to a growing arts community in the city’s famous Golden Triangle Creative District, where eight of the city’s mu- seums as well as more than 50 art galleries and studios now call the neighborhood home.

The Denver Art Museum provides an event backdrop of some of the city’s best artwork. That’s especially true in the museum’s El Pomar and second-floor atrium, a space designed with sloping walls and a central staircase to create a contemporary geometric feel, and which provides access to a patio on the tree-lined Mar- tin Plaza. Better yet, groups will soon be able to test a new space. The museum broke ground in early January on a $150 million renovation of its iconic North Building, designed by Italian architect Gio Ponti and scheduled for completion in 2021.

Of course, art-loving groups will want to stay overnight at the nearby ART Hotel. Designed to look and act like a museum, the 165-room property features contem- porary art woven throughout and includes two on-site galleries. Only a couple of years old, the hotel features NEW YORK museum’s paintings, sculptures, folk art and craft col- floor-to-ceiling windows that bring in natural light to In a city as eclectic and cultured as New York, it’s al- lections on display in floor-to-ceiling glass cases. accentuate the works of art on display. most impossible to know where to begin when it comes to delving into the city’s art scene. The Met, MoMA and Or you can take your group to the city’s more under- DENVER ART MUSEUM Guggenheim are all winners. But why not start with the ground arts scene (literally!) at Dupont Underground. latest? The previously abandoned trolley station and tunnels below the city’s iconic Dupont Circle have been reborn Planners will have to wait until 2022 for The Universal as a public work that supports contemporary art proj- Hip-Hop Museum’s debut in The Bronx—but it’ll be ects, including rotating art programming and graffiti worth the wait. The upcoming museum spent four artwork lining the 15,000-square-foot space. years in the planning phase as developers decided where to build the space in the very borough where the CINCINNATI music genre was born. Once completed, the space will Cincinnati has seen some major changes in the past take groups on a journey from DJ block parties in the decade, and that includes a major renaissance of its 1970s to hands-on experiences where attendees will be art scene. Case in point: Groups can take a trip to the able to spin their own albums and paint their own graf- Performance Triangle, where the city’s performing arts fiti, which will be projected on a wall digitally. scene is thriving after a slew of transformations.

WASHINGTON, D.C. The 140-year-old Music Hall unveiled a $143 mil- Like New York, the nation’s capital certainly has an lion makeover last year to the benefit of the resident SANTA FE, N.M. abundance of museums from which planners can Cincinnati Ballet, Cincinnati Opera and Cincinnati Santa Fe’s Native American culture and idyllic land- choose to narrow down the list. Perhaps the two most Symphony—and groups lucky enough to be hosting an scape have always been a draw for artists, ever since noteworthy are the National Gallery of Art and the event there. The city’s Memorial Hall has also recently the Santa Fe Art Colony was founded in the early s. Smithsonian American Art Museum. renovated its circa 1908 space in 2016 with a slew of But what was seen as a retreat for painters like Georgia spaces to rent before catching a live jazz concert. O’Keefe has turned into a community of more than 250 While the National Gallery has some of the city’s most art galleries and hundreds of artists, architects and extensive collections of art for groups to tour, the Shakespeare lovers will also want to check out the $17 craftspeople. One of the country’s largest art markets, Smithsonian American Art Museum has event space million Otto M. Budig Theater, the new home of the the city boasts over 250 fine art galleries with world- to boot. Plan an event in the museum’s Luce Center, Cincinnati Shakespeare Company. And last year also class art from local, regional and national masters, where attendees can network amid three floors of the marked the completion of a $6.2 million renovation of according to Tourism Santa Fe.

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FINAL Crainsnewyork.indd 12 8/30/18 3:54:16 PM So where should your group even start? The Georgia PORTLAND, ORE. outdoor venue makes an ideal event space, dotted with O’Keefe Museum tends to be a crowd favorite. The Portland’s Pearl District encourages groups to take a some of the museum’s most unique sculptures. museum’s collection of more than 3,000 works explore walk on the quirky side amid the various art galleries the famous painter’s creative process and the land- and spaces, including the Blue Sky Gallery, known for its The team behind the McMenamins hospitality group scape that inspired her. There’s also the uber-popular contemporary photography. But that’s just the beginning also offers an abundance of live music venues that New Mexico Museum of Art, the oldest art museum in when it comes to a creative destination like Portland. double as event spaces. Case in point: The circa-1914 the state, touting an art collection of more than 20,000 Crystal Ballroom can host up to 1,000 people in the works and featuring Pueblo Revival style architecture. The Portland Art Museum is the major player in town, very space where Tina Turner, the Grateful Dead and where groups can meet amid a variety of artsy spaces. James Brown have graced the stage with their pres- For a more immersive art experience, however, Meow Take the Evan H. Roberts Sculpture Mall, for instance. ence. Plus, it’s a mere block from the Crystal Hotel, Wolf’s “House of Eternal Return” is a permanent Located between the museum’s two buildings, the owned by the same group. installation at The Meow Wolf Art Complex, taking up a two-story Victorian house that’s anything but ordinary. Attendees will walk through different passageways—a fireplace, refrigerator or closet— into fantasy lands of neon forests, spaceships and a mobile home in the desert.

If your group doesn’t have a ton of time for exploring, most of the hotels in Santa Fe are well-versed in the arts scene, many of them hosting artists in residence who will create artwork for the hotel and even offer art classes to groups.

LOS ANGELES On par with New York, Los Angeles is home to world- MAKE THE famous art museums like The Getty Center, the Los Angeles County Museum SEASON BRIGHT of Art and The Museum of Contemporary Art.

Its newer Broad Museum, however, is bringing art lov- Whether you’re planning a casual soiree or an elegant aff air, let us bring ers to the city’s downtown your holiday party to life with a stunning backdrop. (fittingly named) Arts Dis- trict. Opened in 2016, the Use off er codeCRAINS10 to save 10% on your holiday party. contemporary art museum features 50,000 square feet of gallery space that includes eclectic pieces like “Under the Table,” a table so large that attend- ees can walk underneath it. The best part? Admission is free, but groups can also organize a guided tour to get a more in-depth edu- cation on the collection.

Even newer to the down- town scene is the Institute of Contemporary Art, Los Angeles, which was previ- ously the Santa Monica Museum of Art before Bateaux New York moving into its new space in 2017. It, too, offers free admission for those interested in checking out the latest exhibit of Request a proposal at EntertainmentCruises.com or call 866.862.7245 contemporary art from around the globe.

FINAL Crainsnewyork.indd 13 8/30/18 3:54:18 PM AN ADVERTISING SUPPLEMENT TO CRAIN’S NEW YORK BUSINESS

WAYS TO ACCOMMODATE TEETOTALERS5 AT YOUR HOLIDAY PARTY

Join the alcohol-free gin craze alcohol-free wellness zone. You can set up massage Ever since London-based Seedlip first introduced stations, oxygen bars and tea or coffee “shops” within its non-alcoholic gin in 2015, other spirit compa- the space that will entertain those looking for healthier nies have begun to join the alcohol-free craze to alternatives at the event. Again, it could be so enticing bring teetotalers into the proverbial cocktail mix. that drinkers will want to join in on the kidney-friendly The fad has become so popular that teetotaling fun. bars have begun popping up across the world. You can bring the craze to your holiday party by offering Have a silent disco (or loud one) alcohol-free gin cocktails that look and taste just Nothing brings people together like music, so having a like the gin-filled ones you might be serving. This dance floor where drinkers and nondrinkers alike can will also make everyone’s drink uniform, relieving let loose. If your venue doesn’t allow for loud music, nondrinkers of feeling the need to explain why they instead incorporate a silent disco, where attendees can aren’t drinking. put on headphones and rock out to a variety of DJs that they can choose from at the click of a button. The party Holiday parties more often than not come Have a juice tasting or bar crawl will be going no matter what your attendees’ drink Offering only juice, soda or lemonade isn’t an preferences may be. with a serious side of alcohol. Oftentimes, it’s exciting option for nondrinkers. Elevate the liba- the main course. But what about those at- tion experience with a little interactivity that even Be selective about which local F&B tendees who don’t drink? drinking attendees will want to join in on. Consider to incorporate a juice-tasting session where a juice expert can While Kentucky might be famous for bourbon and Cali- Studies from the National Epidemiologic Survey on provide insight into the benefits of various juices. fornia for wine, both states have several other food and Alcohol and Related Conditions show that 30% of Better yet, turn it into a juice bar crawl that encour- beverage options you can incorporate into your event. American adults don’t drink at all, and another 30% ages attendees to move to different juice bars A wine country event, for example, can also bring in consumes less than one drink per week. That’s a lot of throughout the space. California grapes and fresh produce alongside the local people choosing sobriety that need to feel included at wine to make it a broader farm-to-table option that your next event. Here are five ways to welcome teeto- Dedicate a ‘sans alcohol’ space doesn’t only focus on vino. And Kentucky barbecue talers at the holiday party so that no one feels like the If there are enough teetotalers in your group to makes an excellent pairing alongside the whiskey that odd one out. justify doing so, dedicate an entire space as an your attendees may or may not be tasting.

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Planning an intimate dinner, a conference, or a new product launch? Gather in a soaring open atrium or a stunning, glass-enclosed private room overlooking New York City and the Statue of Liberty. Or experience the immersive drama of our newest amazing space, the Jennifer Chalsty Planetarium—the largest planetarium in the Western Hemisphere. We can’t wait to welcome you.

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FINAL Crainsnewyork.indd 14 8/30/18 3:54:21 PM MUST-HAVE APPS THAT DOUBLE AS EVENT-PLANNING SIDEKICKS In today’s tech-driven world, there’s an app for just about everything—and that, of course, includes meeting planning. With so many options to choose from, it can be time consuming to figure out which ones offer the most bang for your buck. Luckily, here’s the short list of the must-have apps that double as event-planning sidekicks. ATTENDIFY & SCHED poll attendees during keynote speeches or in group HEYTELL & ZELLO Today’s app-tastic world offers many platforms for discussions. Once the meeting’s over, it makes it easy Leave your walkie-talkie at home. The HeyTell planners to create an engaging mobile event app—and for planners to collect feedback and analyze event and Zello apps offer the same benefits as the Attendify and Sched are the perfect places to start. results to determine the event’s ROI. communication device, but via your smartphone They work similarly in that they provide planners the Perfect for: Meeting planners looking for more whenever its connected to the internet. The apps option to create an extensive digital event app with interactivity and personalization in an event app will work as cross-platform voice messengers, allowing ease. The highlight? A digital event program that helps find Chime an excellent go-to. all event staff to send and receive voice messages save on printing costs, allows attendees to access in- at the click of a button. formation directly on their smartphones and even gives X.AI Perfect for: Both apps are especially helpful for planners the option to update the program in real time. This app wants you to say hello to your new virtual groups meeting internationally when you don’t want Even more, the apps can provide real-time analytics assistant by the name of either Amy or Andrew. You to spend money on international phone plans or pack to measure user engagement. And after the meeting simply connect your calendar and choose from a list additional communications gear. is over, they can be integrated with survey services to of preferences, and—voila!—the artificial intel- collect audience reports. ligence (AI) is ready to assist in setting up meetings AVENTRI Perfect for: These apps offer easy platforms for with coworkers or clients. Just cc the AI address of Most meeting planners have their event contacts and meeting planners looking to create quality event apps, Amy or Andrew with the event details and preferred info spread across several platforms. Well, Aventri without too much hassle. time frame to meet, and the assistant will email (previously etouches) works as a one-stop event man- all attendees, suggest time options based on your agement software that consolidates everything into CHIME availability and request your contacts’ preferences. one place. From venue sourcing to email marketing to If user engagement is a major priority for your event, It then sends along an invite to all the attendees in registration to creating an event mobile app, all that you’ll be happy to know that the Chime App from addition to the meeting information. work can be executed through Aventri. Concise takes the event app up a notch by offering per- Perfect for: This go-to helper makes planning Perfect for: By consolidating your event manage- sonalized agendas in multiple languages. Plus, it offers smaller meetings a cinch, giving meeting planners ment information into one place, this app is especially several digital participation tools that can be used to more time to prep for larger events. helpful in keeping track of your event budget.

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FINAL Crainsnewyork.indd 15 8/30/18 3:54:23 PM AN ADVERTISING SUPPLEMENT TO CRAIN’S NEW YORK BUSINESS

HOLIDAY GATHERINGS THAT BEST REFLECT YOUR CORPORATE CULTURE

Regardless of what kind of offi ce culture LEVELS THE PLAYING FIELD Team or department a holiday party does provide a perfect opportunity to subcultures can develop within an organization. Holi- recognize employees— individuals and teams—for the your company has: formal or informal, day offi ce parties create an opportunity for employees hard work they’ve done over the course of the year. competitive or team-oriented, one of the to mingle with people from across the company and events that can best refl ect a company’s serve as a reminder that coworkers aren’t siloed in Holiday party su–gestions their areas, but rather that they are all employees of for every culture personality is the holiday offi ce party. This the same company working toward the same strategic Regardless of the style of venue you choose, the main annual gathering should be an extension goals. The informal and inclusive setting of the holiday goal of the holiday party is to engage with employees in party also off ers employees the opportunity to interact an authentic way, whether that is sharing an experi- of your offi ce culture; with event plans and and build rapport with the company’s leadership. ence, contributing to a good cause or just having fun activities designed to refl ect and incorpo- together! All of the options off ered in this article will CELEBRATES THE EXISTING CULTURE Offi ce also work well as future team-building activities! rate your unique corporate sensibility. holiday parties provide a chance for leaders to reinforce There are a number of reasons why bringing their ideal company culture in fun and dramatic ways. If your company off ers perks that employees your culture to life in December can pay off Not surprisingly, U.S. tech companies such as SpaceX, consider “sweet,” consider the following holiday Facebook and Google have taken the idea of accentuat- party suggestions: in the new year according to The Center ing their cultures to heart with over-the-top for Management and Organization: extravaganzas seen yearly in their press-garnering, RAISE THE BAR Everyone knows that chocolate social media-worthy, shareable holiday parties. can boost your mood, but recent studies from Loma BOOSTS MORALE Even employees who work at Linda University in California have shown that it can companies with strong cultures will often feel a dip in PROVIDES OPPORTUNITY FOR RECOGNITION also boost heart health and reduce stroke risk due morale as the year comes to a close. Holiday Many people who leave a company cite company to its infl ammatory-fi ghting properties. So, a fun and parties are an opportunity to reinvigorate employees cultures that off er insuffi cient recognition as their delicious (and potentially healthy) party alternative is a and remind them of the reasons why they chose to reason for leaving. While you shouldn’t save all chocolate making class. Voilá-Chocolat on Manhattan’s work for your company. employee recognition for an end-of-year event, West Side off ers private corporate events for groups to

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FINAL Crainsnewyork.indd 16 8/30/18 6:08:32 PM employees logoed “elf” tee shirts or hats to wear while shopping (and for social media pics and video) and other companies set up a tailgate party in the retailer’s parking lot to offer shoppers hot chocolate and cookies.

Whatever your office culture or choice of party venue, always remember why you are hosting an event in the first place. Workplace holiday parties are meant to strengthen social bonds between employees, promote a feeling of company unity, and celebrate and appreci- ate everyone’s hard work over the past year. learn about chocolate, understand the socio-economic kittens are brought in and attendees are encouraged impact of cacao, and make their own chocolates. Find to pet, play and adopt. In this win-win scenario, rescue more information at www.viola-chocolat.com or call animals find a home and the local shelter benefits from (212) 920-8799. a holiday party-sized donation from the sponsoring company. Another altruistic animal alternative is to GRIN AND BEAR IT This year, why not make your have your company support the use of pet therapy for holiday party about those less fortunate? Take the the sick, seniors and children with a donation to the office party budget and host a party at a Build-A-Bear ASPCA at aspca.org, or The Good Dog Foundation at Workshop where employees can craft teddy bears to the www.gooddogfoundation.org. donate to underprivileged children. Contact Build-A- Bear at (877) 789-BEAR or visit the website at SANTA’S OFFICE WORKSHOP Another caring www.buildabear.com. community option is a shopping spree. For this event, management gives each employee a gift card to a If your company culture is carving out its niche … local toy store. Toys are purchased during a designated period within the workday and are then donated to SEE YOUR WAY CLEAR TeamBonding offers an local charities and toy drives. Some companies provide ice-sculpture class as the perfect “ice-breaker” corporate event. Experts guide employees to craft a holiday-themed or company-branded sculpture out of ice over a two-hour period. Learn more at www.teambonding.com. Okamoto Studio in Long Island City can also tailor a custom-carving event. Contact them at www.okamotostudionyc.com.

If your company culture is slightly more formal …

TEA TIME Host an old-fashioned afternoon tea at, Lady Mendl’s, tucked inside a townhouse on Irving Place. Afternoon tea, including a gluten-free option, is split into five courses, which makes this one of the more filling offerings in town. To learn about hosting a private event, visit www.ladymendlsteasalon.com or call (212) 533-4600.

SEASONAL SALUTE Another great alternative to the traditional office party is to have the company join organizations such as Adopt a US Soldier and Project Frontlines that send care packages to individual sol- diers and units overseas. Spend an afternoon with your co-workers compiling holiday packages to bring a little bit of holiday cheer to our active military abroad. Learn more at www.adoptaussoldier.org.

If your company culture is all about hands-on atten- tion and the personal touch …

PUTTING ON THE DOG A growing trend in holiday events is to offer awe and aww-inspiring moments rather than the traditional sip, snack and socialize after-hours party. Feel-good events offer heightened human contact and often include a charitable element. One such aww-inspiring program is found at www.puppyparty.com. This Brooklyn-based business will deliver puppies to your event for interaction with your guests. Add charity to your canine therapy and host a fundraising adoption event where puppies and

FINAL Crainsnewyork.indd 17 8/30/18 3:54:29 PM AN ADVERTISING SUPPLEMENT TO CRAIN’S NEW YORK BUSINESS

THE HOLIDAY OFFICE PARTY: A STRATEGIC APPROACH Celebrating with coworkers in a #MeToo #TimesUp workplace

CLARIFY HARASSMENT POLICIES Any party sponsored by an employer, whether it’s held on or off company premises, is considered an extension of the office. For this reason, employers have a legal duty to prevent harassment at holiday parties in much the same way they are legally required to prevent harass- ment in the office. Companies should conduct sexual harassment awareness training on an ongoing basis and have clear policies in place that demonstrate their com- mitment to deterring potential harassers from engaging in such conduct at work and any work-related events. There are many different types of behavior that may count as sexual harassment that generally occur at workplace parties, including:

Giving inappropriate or suggestive gifts Unwelcome touching, such as excessive hugging, forcible kisses or dancing that gets physical Making sexual remarks Posting suggestive selfies or inappropriate photo-booth pictures Playing potentially uncomfortable games such as Truth or Dare or drinking contests

An upcoming holiday office party provides a good oc- casion to refresh employees’ knowledge of company policies and to outline (ahead of time) appropriate behavior for company events. Remind all employees that workplace rules regarding discrimination, harass- ment and professionalism apply to all work-sponsored events, and that they are required to act responsibly.

This year, the rise of the #MeToo and This year, Crain’s Custom suggests approaching the holi- EMPLOY PARTY MONITORS day office party as you would any corporate event, with a Another good tactic for preventing misconduct at #TimesUp movements began a na- clear strategy. Here are a few suggestions for covering your holiday festivities is to position human monitors tional dialogue across all industries on all the bases in planning for your holiday party: throughout your event space—both inside and out. women’s empowerment and the perva- These sober staff members are charged with keeping ADAPTING TO THE an eye on the festivities and monitoring guest behavior. sive problem of sexual harassment that “METOO” MOVEMENT They can step in to mediate any confrontations or curtail continues today. As the holiday season The #MeToo and #TimesUp movements, which began any behavior that threatens to escalate into misconduct. in October 2017 in reaction to the publication of al- Monitors should work in tandem with your bar staff and approaches, Crain’s Custom looks at legations of sexual harassment and assault against caterer to oversee the party’s pace and tone. how to plan for a holiday party that is film mogul Harvey Weinstein, have pushed employ- ers across all professions to examine their policies on Crain’s Custom suggests placing monitors inside your safe and enjoyable for all attendees. sexual harassment. A June 2017 survey by Challenger event space as well as outside. A variety of poor choices Gary & Christmas found that over 52% of companies can be made in the parking lot or immediately outside According to the 2017 Holiday Party Report from global have reviewed their sexual harassment policies since a party venue. From drunk driving and physical con- outplacement consultancy, Challenger Gray & Christ- the beginning of these movements, and SHRM (Society tact to drug use, inappropriate behavior conducted mas, 80% of companies still plan to host an employee of Human Resources Management) says requests for immediately outside a venue may be misconstrued by holiday party. But in light of the recent scrutiny on sexual harassment awareness training have increased employees as “off-premise” and therefore OK to engage workplace behavior, Crain’s Custom is finding that three-fold since early 2017. in. However, all holiday event activities, whether inside companies want to be more careful this year. or outside your venue, are still the responsibility of the Given the ongoing news coverage of sexual harassment company—and therefore a liability. “The company party is a way to celebrate the accom- claims, it is likely that your guests have a heightened plishments of their workers. It should boost morale awareness of sexual misconduct in the workplace. In USE CAUTION WITH SUBSTANCES and let workers know they are valued,” said Andrew order to address their concerns for a safe employee While alcohol isn’t always the reason for unprofessional Challenger, vice president of career consultancy Chal- environment, every meeting and event planner should behavior, creating an environment that encourages lenger Gray & Christmas. “It should not put anyone in understand exactly what sexual harassment means and overconsumption can contribute to it, according an uncomfortable situation.” how to prevent it at any company function. to Challenger.

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FINAL Crainsnewyork.indd 18 8/30/18 3:54:33 PM

If you are not ready to completely ban alcohol, to cur- tail cocktailing, some companies offer a limited number of drink tickets (typically two), shorten the length of the party, and/or only provide alcohol through a cash bar.

While most holiday party rules focus on drinking, drug use should also be discussed. Several states have legal- means leaving the mistletoe in the box this year and event. Breakfast events can be budget-friendly, offer ized marijuana use (medical and recreational in a variety making sure that any photo-booth vendor you choose limited alcohol consumption and time out of the of forms) so make sure your policies are clear. If the use offers open access versus a closed curtain. Also opt office, and can accommodate most food preferenc- of legalized drugs is prohibited by your company, alert for brighter lighting over dim and a sound level that es. Dining out makes a breakfast gathering more of employees beforehand that, in addition to excessive al- discourages close or whispered conversation. an event than ordering in, so consider local venues cohol consumption, use of any mood-altering substance such as Atrium at the NoMad Hotel on Broadway, or that violates company policy will not be tolerated. CHANGE UP YOUR TIME AND DATE Ai Fiori at the Langham Place Hotel on Fifth Avenue. A number of companies are forgoing the traditional If you’re catering to vegetarians, try abcV, Jean- BE MINDFUL OF DECOR after-hours holiday party for daytime get togeth- Georges Vongerichten and Paulette Cole’s newest AND LIGHTING ers. Lunch events were a popular choice last year, abc kitchen offshoot. Every holiday party should be inclusive, so give thought and Crain’s Custom is seeing a trend toward breakfast to your decorative choices. Stay away from religious events for the 2018 holiday season. Considered the Want to shake things up even more? Consider mov- themes, opting for more neutral winter decorations “most important meal of the day” by many, a breakfast ing your December holiday event to January, for a (snowflakes over Santas). Being mindful of propriety party offers a different take on the traditional holiday less hectic and lower cost New Year celebration. Merkin Hall is the perfect location for your next event.

Located on Manhattan's Upper West Side, Kaufman Music Center’s Merkin “We were thoroughly impressed by Merkin Hall – from its world class facility, helpful staff, Hall is known industry-wide as one of New York's finest venues. The 450-seat and professionalism – it was a joy to host our event there. All of our guests found the hall is excellent for: location to be extremely convenient and the space to be a perfect theater for our cabaret • corporate conferences • business presentations event. We plan to come back!" – Lynnette Kloufetos, Crohn’s & Colitis Foundation • retreats • training sessions "We work with Merkin Hall for a variety of our speaking events - from keynote talks to Our state-of-the-art sound and multi-media equipment supports presentations, moderated discussions. From the flawless AV and gorgeous surroundings to the gracious and there are stylish reception areas as well as versatile spaces for smaller reception space, it is hard to find a comparable venue in New York. One of our biggest meetings and other events. Merkin Hall was the location for Glamour hurdles in event planning is finding a large enough reception space in New York City, and Magazine’s 2017 International Day of the Girl Celebration, and is a Merkin is perfect in that regard. The staff is always easy to work with, and the entire process collaborating venue for the New York Times’s TimesTalks Series. is seamless from start to finish!" – Marilyn Carney, Events Manager, NY | IVY

129 West 67th Street, New York, NY 10023 • KaufmanMusicCenter.org/MH • 212 501 3345

FINAL Crainsnewyork.indd 19 8/30/18 3:54:40 PM AN ADVERTISING SUPPLEMENT TO CRAIN’S NEW YORK BUSINESS GRAND CELEBRATIONS EVENT PLANNER TOOLKIT Tools and tips for successful meetings in 2019

Every event planner worth their salt WHAT IS AN EVENT uses a planning kit, a toolbox filled with PLANNER TOOLKIT? An event planner toolkit is a resource of resources. It productivity tips and tricks to help them can be a physical file or binder or an actual toolbox or WHAT SHOULD MY TOOLKIT do their jobs. According to a blog at tackle box. It can also be an electronic file or dedicated CONTAIN? hub. For most planners, it is usually both a hard copy Your toolkit should provide everything you need Bizaboo.com, toolkits help planners and digital file. Regardless of format, this is where in- to plan an event at your fingertips. It can contain manage events more efficiently, improve formation on event planning, management, budgeting historical information on your past efforts, as well and execution is stored. It may also be a receptacle for as best practices and dependable resources you’ve audience engagement, and boost event trends, articles, speaker suggestions, design inspira- acquired over the years. A good way to segment this ROI. Planning kits vary according to each tions, contact lists and collateral materials. Crain’s information is by category, such as: budgets, venues, person and profession, but have common Custom suggests planners keep a physical binder filled contracts and COI, vendors/catering, registration, with information on every event they have hosted or timelines, programming and production, promotion denominators like information on planning, attended. This includes hard copies of budgets, con- and signage and floor plans. budgeting and execution. These kits should tracts, timelines, checklists, vendors, insurance forms, run of shows, registration materials, screen shots, sales ON-SITE SURVIVAL KITS also be updated every year, and Q4 is the and sponsorship presentations, eblasts, ads and sig- Every planner should have a physical toolkit filled with perfect time to revisit and revise some of the nage, social posts and tweets, final P&Ls, and internal things they might need on site at an event. Crain’s processes and paperwork. Crain’s Custom postmortems and external recaps. Information found Custom Studio suggests the following items when in the toolkit can also help you work with other toolkits, packing your toolkit or tackle box. The all-in-one- offers the following suggestions for readying such as the ones some venues may ask you to fill out as place resource should travel with you and be replen- your toolkit for 2019: part of their event process. ished after each event.

TOOLS OFFICE MEDICAL PERSONAL HYGIENE ELECTRONIC FOOD ▪ Allen wrenches SUPPLIES ▪ Aspirin CLEANLINESS ▪ Batteries ▪ Bottled water ▪ Box cutter ▪ Double-sided tape ▪ Tums or Pepto Bismal ▪ Baby wipes ▪ Extension cords / indoor ▪ Snacks / trail mix ▪ Duct tape ▪ Extra name tag stock ▪ Heating pad ▪ Sun tan lotion and outdoor ▪ Tea ▪ Extra hooks ▪ FedEx envelopes ▪ Cold pack ▪ Bug spray ▪ Flash drive / USB sticks ▪ Non-stick hangers ▪ FedEx labels ▪ First aid kit ▪ Clear nail polish ▪ Laser pointers ▪ Gaff tape ▪ Packing tape and ▪ Cough drops ▪ Mini flashlight ▪ Glue gun handheld dispenser ▪ Mints ▪ Mobile charger ▪ Hammer ▪ Velcro male and female ▪ Stain stick ▪ Power strip ▪ Leatherman / ▪ Hole puncher ▪ Dental Floss ▪ Printer cartridges Swiss Army Knife ▪ Paperclips ▪ Measuring tape ▪ Pins ▪ Pliers ▪ Post-its ▪ Screwdriver ▪ Safety pins ▪ Wire and ▪ Scissors, TOOLKITS ARE AS UNIQUE AS THEIR fishing line Exacto knife USERS. MIX AND MATCH TO FIND ▪ Sharpies THE RIGHT COMBINATION FOR YOUR ▪ Dry erase markers in SPECIFIC EVENT NEEDS. A TOOLKIT assorted colors IS RIGHT FOR YOU WHEN IT HELPS ▪ Stapler YOU AND YOUR TEAM ORGANIZE ▪ String AND EXECUTE SUCCESSFUL EVENTS.

450 EAST 29TH STREET, 2ND FLOOR NEW YORK, NY 10016 212.706.4100 [email protected] WWW.APELLA.COM S

FINAL Crainsnewyork.indd 20 8/30/18 3:54:48 PM CN018788.indd 1 8/27/18 12:01 PM GRAND CELEBRATIONS

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CN018788.indd 1 8/27/18 12:01 PM AN ADVERTISING SUPPLEMENT TO CRAIN’S NEW YORK BUSINESS

IT’S THE THOUGHT THAT COUNTS Memorable gifts for corporate giving

This is the season businesses across the country start planning to send end-of-year gifts that demonstrate their appreciation and show clients they value their relationship. Solidifying customer relations is what business gifts all about, so make sure your corporate gift choices are thoughtful, creative and useful. Clients normally receive a plethora of holiday gifts at this time of year, so you’ll need to differentiate yourself by your choice of gift and even in the timing of its delivery. Some companies forgo holiday gifting altogether, opting instead to send presents in the New Year. To ensure that your gift is genuine versus gratuitous this holiday season, Crain’s Custom offers the following corporate gift ideas: WEARABLE TECH TECHNOLOGY According to wearable-technologies.com, the last two SMART HUBS AND SPEAKERS decades have seen an unprecedented increase in the One of the hottest gifts last holiday season wearable technology usage. U.S. adults used nearly 77 were voice-assist audio speakers from Google million wearable devices in 2017, according to an esti- Home (with Google Assistant on call), the mate. Wearable technology encompasses everything Amazon Echo (with Alexa), or Apple HomePod from texting gloves (UGG Black tech Gloves $100 at (with Siri). This trend is expected to continue Bloomingdales) and fitness trackers (FitBit Flex 2 $35.99 for 2018 gift-giving as VA (virtual assistant) or Alta HR $119 both at Amazon) to Apple watches acceptance and usefulness grows. These (Series 1 $249 at apple.com) and patches that measure wireless devices use nothing but the sound UV rays (L’Oreal’s UV Sense, the first battery-free wear- of your own voice to play music, search the able electronic UV sensor debuting this year). Wearable web, create to-do and shopping lists, shop devices don’t just track physical fitness they can also online, get the news and weather, and control help clients gauge stress with activity and “breath- other smart home products. Prices range wave” trackers like Spire. Spire’s stone and tag sensors from $39.99 for the Amazon Echo Dot to $399 attach to your clothing and track breathing through for the JBL Link Wireless Speaker with Google “rhythms of expansion and contraction in your torso Voice Assistant at bestbuy.com and diaphragm as you inhale and exhale.” Data is fed into an algorithm that classifies breathing patterns and provides real-time feedback that helps you regulate your breathing in times of stress. Sensors range from $49-$299 at spire.io or at Apple retailers nationwide.

FUN GADGETS Smartphone gifts include the Plug Life smartphone light-up make-up mirror, $20 at gopluglife.com; or the Power Up Tassel Keychain charger available in a variety of trendy colors and priced at $59 at markandgraham. com. Another great smartphone gift, especially for home decor gatekeepers, is the Smartphone Vase, a vase that doubles as a smartphone docking station. $32 at uncommongoods.com

Clear the air, literally, with Wynd Technologies por- table, bottle sized air purifier. The medical-grade filter removes particles, cat dander, mold, bacteria and pollution in a matter of minutes. This device is a must for anyone in an office with recycled air and no ability to open a window. Wynd Essential $129 at Amazon.

No more “dead zones” when communicating with your client. WiFi range extenders boost a wireless network at home or in the office. Check out Netgear AC1200 desktop WiFi Range Extender, $15.88 at Amazon.

S

FINAL Crainsnewyork.indd 22 8/30/18 3:54:53 PM for clients. The two-tiered tray allows you to elegantly display pistachios and catch discarded shells, $48 at uncommongoods.com.

Clients who enjoy an after-dinner aperitif will love these toothpicks soaked in barrel-aged Islay single-malt scotch to help digestion after a business meal. Choose Your phone is “the third hand you never wash.” Phone- from whiskey or bourbon toothpicks from Daneson, $36 Soap smartphone sanitizer cleans and sanitizes as it at bespokepost.com. charges your phone. $59.95 at phonesoap.com. For the online streaming fans in your database, check PERSONAL INTERESTS out the Binge-watching Beauty Kit from Pinch Provi- Caffeine is a must for most professionals, so help sions $21.95 at ae.com or Game of Thrones red wine clients save on Starbucks with their own Ovalware Cold $20 at amazon.com. Also for oenophiles, the Walking Give out-of-own clients a taste of New York Brew maker, $29.99 on Amazon. Dead Trio of California red wines, (Rick Grimes, Daryl (with enough food for the whole team!) with Russ & Dixon and Negan) $59.00 at Lot18.com. Daughters New York Brunch, $125 at russanddaughters. Furbo is the perfect gift for pet lovers who experience goldbely.com. Or send them the best of the Carnegie guilt working long hours away from home. Furbo’s NEW YORK CENTRIC Deli with pickles, pastrami, cheesecake and a Carnegie treat-tossing dog camera lets clients monitor their Support local artisans with the purchase of a handmade T-shirt for $159 at goldbely.com. Although the iconic pets remotely using an iPhone app. They can see their cutting board from Brooklyn Butcher Blocks with prices Manhattan deli closed in 2016, you can still get the best furry friends, talk to them—and even toss them a treat. that range from $100 to $300. Or add a level of experi- of its mile-high pastrami sandwiches online. Furbo Dog Camera $194 on Amazon. ence to your gift. Clients who like to work with their hands might enjoy the Custom Cutting Board Class, PERSONALIZED The Succulent Living Wall Planter or Hanging Garden where they learn basic woodworking to make their own A retro gift that reinforces the good times you’ve had Wall Planters, priced at $118 and $50 respectively, are cutting board, $200 at brooklynbutcherblock.com. with your client in 3D is the Reel View. This take-off of available online at Uncommon Goods and are great for the View-Master kids toy from the 60s, allows you to gardeners. They are also the perfect gift for colleagues Consider a ‘novel’ approach to gift-giving with a create a circular reel of personalized photos to gaze who like a little plant life in their work life. bibliotherapy session. The Center for Fiction will at in an accompanying viewer. If you and your clients handcraft a year’s worth of reading for your client have shared memories captured on film, go for Work can be nuts in a good way with the all-in-one based on a 45-minute personal consultation. $200 at low-tech fun with this customized memory keeper. Pistachio Pedestal (along with a big bag of pistachios) the centerforfiction.org (cost of books additional). $29.95 at uncomongoods.com.

FINAL Crainsnewyork.indd 23 8/30/18 3:54:57 PM 5ISMaW]ZUMM\QVOUIOVQÅKMV\

For information, email [email protected] Or call 212.549.0550

CN018779.indd 1 8/30/18 5:47 PM TO PLACE A CLASSIFIED AD, CALL 1 212-210-0189 OR EMAIL [email protected]

PUBLIC & LEGAL NOTICES POSITION AVAILABLE

Notice of Qualification of SONY IN- NOTICE OF FORMATION of 140 FUL- HKS Harlem’s Finest LLC Arts of Org Quantitative Research Analyst (Cit- filed with NY Sec of State (SSNY) on 2/ TERACTIVE ENTERTAINMENT LLC TON ASSOCIATES LLC. Art. of Org. adel Americas LLC – New York, NY) 23/18. Office: New York County. SSNY Appl. for Auth. filed with Secy. of filed with the Secy of State of NY Cndct rsrch & stat analyses to eval- State of NY (SSNY) on 06/15/18. (SSNY) on 6/28/18. Off. Loc.: New designated as agent of LLC upon whom Office location: NY County. LLC York County. SSNY has been desig. as process may be served. SSNY shall XDWHYDUÀQDQGDWDIRUHTXLW\WUDG·J formed in California (CA) on 12/ agent upon whom process against it mail process to: 218 Lenox Ave, NY, SRUWIROLRPJPWVWUDWJV)75HTV 21/16. SSNY designated as agent may be served. The address to which NY 10027. General Purposes. %DFK·VGJU RUIUJQHTXLY LQ6WDWV of LLC upon whom process against the SSNY shall mail a copy to is: c/o &RPS6FL0DWK&RPSXWDWQO)LQDQ it may be served. SSNY shall mail Hidrock Properties, 40 Wall Street, Notice of Qualification of PARIAN GLOB- 2SV5VUFK (QJLQU·JRUUHOÁG \UV process to c/o Corporation Service 45th Floor, New York, NY 10005 Pur- AL MANAGEMENT LP Appl. for Auth. H[SLQMRERIIUGRUSUIUP·JTXDQWUVUFK Co., 80 State St., Albany, NY pose: Any lawful act . filed with Secy. of State of NY (SSNY) $OOVWDWHGH[SPXVWLQFOZUN·JLQ/LQX[ 12207-2543. DE addr. of LLC: on 06/14/18. Office location: NY Coun- HQYLURZSUJUPP·JODQJVLQFO&5 2207 Bridgepoint Pkwy., San Mar- Notice of Qualification of GELLER ty. LP formed in Delaware (DE) on 02/ co, CA 94404. Cert. of Form. filed 20/18. Princ. office of LP: 43 E. 10th 64/NGERUVLPOUGEWHFKVLQFO64/ MULTI-VINTAGE III, LLC Appl. for Auth. 6UYU,4NGERUVLPOUVFULSW·JODQJV with Secy. of State, 1500 11th St., filed with Secy. of State of NY (SSNY) St., 5B, NY, NY 10003. Duration of LP Sacramento, CA 95814. Purpose: on 06/08/18. Office location: NY Coun- is Perpetual. SSNY designated as incl shell script & Python, PERL, or Any lawful activity. ty. LLC formed in Delaware (DE) on 06/ agent of LP upon whom process VLPOUUHJUHVVQPGOVPDWUL[DOJH- 05/18. Princ. office of LLC: 909 Third against it may be served. SSNY shall EUDVXPPDU\VWDWV LQWHUSUHWDWQRI NOTICE OF FORMATION OF NextGen Ave., NY, NY 10022. SSNY designated mail process to Corporation Service Co. WLPHVHULHVGDWD WUDG·JH[HFXWQ  (CSC), 80 State St., Albany, NY 12207- Strategic Advisors, LLC. Articles of Or- as agent of LLC upon whom process WUDQVDFWQFRVWVDQDO\VLV5HVXPHV ganization filed with the Secretary of 2543. Name and addr. of each general against it may be served. SSNY shall (560$WWQ&LWDGHO$PHU- State of NY (SSNY) on 2/21/2018. Of- partner are available from SSNY. DE mail process to the LLC, Attn: Edward LFDV//&6'HDUERUQ6WQG fice location: NEW YORK County. SSNY Hornstein at the princ. office of the addr. of LP: CSC, 251 Little Falls Dr., )O&KLFDJR,/ has been designated as agent upon LLC. DE addr. of LLC: c/o Corporation Wilmington, DE 19808. Cert. of LP filed whom process against it may be Service Co., 251 Little Falls Dr., Wil- with DE Secy. of State, Div. of Corps., served. The Post Office address to mington, DE 19808. Cert. of Form. filed 401 Federal St., Ste. 4, Dover, DE REQUEST FOR PROPOSAL which the SSNY shall mail a copy of with Secy. of State of the State of DE, 19901. Purpose: Investment manage- any process against the LLC served Div. of Corps., John G. Townsend Bldg., ment. upon him/her is: 333 East 43rd Street Federal and Duke of York Sts., Dover, The Wildlife Conservation Society is #814 NY, NY. The principal business DE 19901. Purpose: Any lawful activi- Notice of Formation of 8 THOMAS LLC address of the LLC is: 730 Lawrence ty. Arts. of Org. filed with Secy. of State of VROLFLWLQJTXRWDWLRQVIURPTXDOLÀHG Ave, Westfield NJ 07090. Purpose: any NY (SSNY) on 06/21/18. Office loca- ÀUPVIRU&RQFUHWH5HPHGLDWLRQDW lawful act or activity tion: NY County. SSNY designated as Notice of Qualification of BRIZO GP, agent of LLC upon whom process the New York Aquarium on Coney LLC Appl. for Auth. filed with Secy. of against it may be served. SSNY shall Notice of Formation of SAProp Associ- Island. Firms interested in partic- State of NY (SSNY) on 06/01/18. Of- mail process to the LLC, 70 Little West ates, LLC Arts. of Org. filed with Secy. fice location: NY County. LLC formed in of State of NY (SSNY) on 06/15/18. Of- St., Unit 12E, NY, NY 10280. Purpose: ipating in the bid process should Delaware (DE) on 05/29/18. SSNY Real estate ownership. fice location: NY County. SSNY desig- designated as agent of LLC upon whom contact the Purchasing Department nated as agent of LLC upon whom proc- process against it may be served. by email at [email protected] or ess against it may be served. SSNY SSNY shall mail process to the LLC, Notice of Formation of formalighting shall mail process to c/o Holland & Attn: Benjamin Isaac, 142 W. 57th St., LLC Arts. of Org. filed with Secy. of by telephone at (718) 220-5144 to Knight LLP, Attn: M. James Spitzer, Jr., 11th Fl., NY, NY 10019. DE addr. of State of NY (SSNY) on 05/31/18. Of- receive scope and any other relevant Esq., 31 W. 52nd St., NY, NY 10019. LLC: c/o Corporation Service Co., 251 fice location: NY County. Princ. office Purpose: Any lawful activity. Little Falls Dr., Wilmington, DE 19808. of LLC: 164 W. 25th St., 12th Fl., Man- documents. Cert. of Form. filed with Secy. of State hattan, NY 10001. SSNY designated Notice of Qualification of ALLYNIUM of the State of DE, Div. of Corps., John as agent of LLC upon whom process BRAND SOLUTIONS, LLC Appl. for Auth. G. Townsend Bldg., Federal and Duke against it may be served. SSNY shall filed with Secy. of State of NY (SSNY) of York Sts., Dover, DE 19901. Pur- mail process to Corporation Service PUBLIC & LEGAL on 06/27/18. Office location: NY Coun- pose: Any lawful activity Co., 80 State St., Albany, NY 12207- ty. LLC formed in Ohio (OH) on 06/ 2543. Purpose: General trading. NOTICES 22/18. Princ. office of LLC: 118 Herit- NOTICE OF FORMATION OF Samuel age Dr., Pataskala, OH 43062. SSNY Notice of Formation of Rosie Filmwaze NOTICE OF FORMATION OF LIMITED LIA- Borinsky, LCSW, Psychoanalyst, PLLC. designated as agent of LLC upon whom LLC. Arts. of Org. filed with NY Dept. of BILITY COMPANY. NAME: TIFFANY Articles of Organization filed with Secre- process against it may be served. State on 4/12/18. Office location: New LENTZ LLC. Articles of Organization tary of State of NY (SSNY) on 06/ SSNY shall mail process to c/o Corpo- York County. NY Sec. of State designat- were filed with the Secretary of State of 11/2018. Office location: NEW YORK ration Service Co., 80 State St., Alba- ed agent of the LLC upon whom proc- New York (SSNY) on 04/30/2018. Of- County. SSNY has been designated as ny, NY 12207-2543. Cert. of Form. ess against it may be served, and shall fice Location: 321 E 43rd St, Apt 608, agent upon whom process may be filed with Secy. of State of OH, 180 E. mail process to 426 W Broadway, #2G, New York NY 10017. New York County. served, and shall mail copy of process Broad St., 11th Fl., Columbus, OH New York, NY 10012. Purpose: any SSNY has been designated as agent of against the PLLC to 34 W. 22nd St., 43215. Purpose: Any lawful activity lawful activity. the LLC upon whom process against it 2H, NY, NY 10010. The principal busi- may be served. SSNY shall mail a copy ness address of PLLC is: 34 W. 22nd NOTICE OF FORMATION OF 15 Hudson Notice of Formation of MP REAL ES- of process to the LLC 321 E 43rd St, Yards 28D LLC. Articles of Organization St., 2H, New York, NY 10010. Purpose: Apt 608, New York NY 10017. Pur- any lawful act or activity. TATE CAPITAL, LLC Arts. of Org. filed filed with the Secretary of State of NY with Secy. of State of NY (SSNY) on 06 pose: any lawful activity. (SSNY) on 06/21/2018. Office loca- /13/18. Office location: NY County. tion: NEW YORK County. SSNY has Notice of Qualification of WASABI SU- Princ. office of LLC: 220 E. 42nd St., Notice of Qualification of WASABI SU- been designated as agent upon whom SHI BENTO FULTON STREET LLC Appl. 29th Fl., NY, NY 10017. SSNY desig- SHI BENTO 1014 SIXTH AVENUE LLC process against it may be served. The for Auth. filed with Secy. of State of NY nated as agent of LLC upon whom proc- Appl. for Auth. filed with Secy. of State Post Office address to which the SSNY (SSNY) on 11/30/17. Office location: ess against it may be served. SSNY of NY (SSNY) on 03/21/17. Office loca- shall mail a copy of any process NY County. LLC formed in Delaware shall mail process to Federman tion: NY County. LLC formed in Dela- against the LLC served upon him/her is (DE) on 09/05/14. SSNY designated Steifman LLP, Attn: Andrew Lampert at ware (DE) on 03/04/16. SSNY desig- 7014 13th Avenue, Suite 202 Brook- as agent of LLC upon whom process the princ. office of the LLC. Purpose: nated as agent of LLC upon whom proc- lyn, NY 11228 The principal business against it may be served. SSNY shall Any lawful activity. ess against it may be served. SSNY address of the LLC is 15 Hudson mail process to c/o Pavia & Harcourt shall mail process to Pavia & Harcourt Yards, Apt 28D NY,NY 10001. LLP, 230 Park Ave., Ste. 2401, NY, NY Notice of Qualification of BROOKFIELD LLP, 230 Park Ave., Ste. 2401, NY, NY 10169. DE addr. of LLC: Corporation RENEWABLE ENERGY MARKETING US 10169. DE addr. of LLC: Corporation Notice of Qualification of 1360 Service Co., 251 Little Falls Dr., Wil- LLC Appl. for Auth. filed with Secy. of Service Co., 2711 Centerville Rd., Ste. SCHERMERHORN, LLC Appl. for Auth. mington, DE 19808. Cert. of Form. filed State of NY (SSNY) on 06/25/18. Of- 400, Wilmington, DE 19808. Cert. of filed with Secy. of State of NY (SSNY) with Secy. of State, 401 Federal St., fice location: NY County. LLC formed in Form. filed with Secy. of State, 401 Fed- on 07/17/18. Office location: NY Coun- Ste. 4, Dover, DE 19901. Purpose: Delaware (DE) on 04/14/08. SSNY eral St., Ste. 4, Dover, DE 19901. Pur- ty. LLC formed in Delaware (DE) on 06/ Any lawful activity. designated as agent of LLC upon whom pose: Any lawful activity. 25/18. SSNY designated as agent of process against it may be served. LLC upon whom process against it may SHEVA STREET, LLC. Arts. of Org. filed SSNY shall mail process to c/o Corpo- Notice of Formation of LNS CAPITAL V, be served. SSNY shall mail process to with the SSNY on 01/21/05. Office: ration Service Co. (CSC), 80 State St., LLC Arts. of Org. filed with Secy. of c/o Corporation Service Co., 80 State New York County. SSNY designated as Albany, NY 12207-2543. DE addr. of State of NY (SSNY) on 06/11/18. Of- St., Albany, NY 12207-2543. DE addr. agent of the LLC upon whom process LLC: c/o CSC, 251 Little Falls Dr., Wil- fice location: NY County. SSNY desig- of LLC: 251 Little Falls Dr., Wilmington, against it may be served. SSNY shall mington, DE 19808. Cert. of Form. filed nated as agent of LLC upon whom proc- DE 19808. Cert. of Form. filed with mail copy of process to the LLC, c/o with Secy. of State, Div. of Corps., John ess against it may be served. SSNY Secy. of State, 401 Federal St., Ste. 4, Jonathan Israel, 366 East 8th Street, G. Townsend Bldg., 401 Federal St., shall mail process to c/o Timothy P. Dover, DE 19901. Purpose: Any lawful No. 4, New York, NY 10009. Purpose: Ste. 4, Dover, DE 19901. Purpose: Terry, 667 Madison Ave., 24th Fl., NY, activity. Any lawful purpose. Any lawful activity. NY 10065. Purpose: Any lawful activity.

SEPTEMBER 3, 2018 | CRAIN’S NEW YORK BUSINESS | 43

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PUBLIC & LEGAL NOTICES

Notice of Formation of ELEMENT22 NOTICE OF FORMATION of JAW 12T- Notice of formation of AMY NOTICE OF QUALIFICATION of Asentiv GROUP, LLC Arts. of Org. filed with 53rd LLC. Art. of Org. filed with the PERLMUTTER MD PLLC. Articles of Or- Manhattan, LLC. Authority filed with Secy. of State of NY (SSNY) on 07/ Secy of State of NY (SSNY) on 5/ ganization filed with the Secretary of Secy. of State of NY (SSNY) on 6/ 19/18. Office location: NY County. 30/18. Off. Loc.: New York County. State of New York SSNY on 05/ 1/18. Office loc: NY County. LLC Princ. office of LLC: 33 Irving Pl., NY, SSNY has been desig. as agent upon 15/2018. Office located in New York formed in CA on 3/20/17. SSNY desig- NY 10003. SSNY designated as agent whom process against it may be County. SSNY has been designated for nated agent upon whom process may of LLC upon whom process against it served. The address to which the SSNY service of process. SSNY shall mail be served and shall mail copy of proc- may be served. SSNY shall mail proc- shall mail a copy to is: The LLC, c/o copy of any process served against the ess against LLC to 25 Broadway, 9th ess to the LLC at the addr. of its princ. Joyce West, 411 East 53rd Street, New LLC 240 E 86TH ST, APT 11K, NEW Fl, NY, NY 10004. Cert. of LLC filed office. Purpose: Any lawful activity. York, NY 10022. Purpose: Any lawful YORK, NY 10028. Purpose: any lawful with Secy. of State of CA loc: 3888 act . purpose. Petaluma Hill Rd, Santa Rosa, CA 95404. Purpose: Any lawful activity. NOTICE OF FORMATION OF DEEPER MAGIC STUDIOS LLC. Arts. Of Org. filed Notice of formation of 63 Greene NOTICE OF FORMATION of QUANTUM with Secy of State of NY (SSNY) on 4/ Street 2B Holding LLC Arts. of Org. filed RADIANCE CAPITAL LLC. Arts. of Org. Notice of Qualification of Macquarie 13/18 Office location: NY County. with the Sect’y of State of NY (SSNY) filed with Secy. of State of NY (SSNY) Core Solar HoldCo, LLC Appl. for Auth. SSNY designated agent upon whom on 10/17/2017. Office location, Coun- on 06/01/18. LLC formed in New York filed with Secy. of State of NY (SSNY) process maybe served and shall mail ty of New York. SSNY has been desig- (NY) on 06/13/18. Office Location: on 08/21/18. Office location: NY Coun- copy of process against LLC to Jona- nated as agent of the LLC upon whom New York County. SSNY has been des- ty. LLC formed in Delaware (DE) on 06/ than Coleman, 408 W 57th St, Apt 6I process against it may be served. ignated as agent of the LLC upon whom 28/18. SSNY designated as agent of NY, NY 10019 Purpose: any lawful act. SSNY shall mail process to: c/o Hay- process against it may be served. LLC upon whom process against it may ward Richard Pressman, Esq., 19 East SSNY shall mail a copy of process to be served. SSNY shall mail process to 88th St., Ste. 6F, NY, NY 10128. Pur- the LLC, 305 2nd Ave, Ste. 306, NY NY c/o Corporation Service Co. (CSC), 80 NOTICE OF FORMATION of limited liabili- pose: any lawful act 10003. Purpose: any lawful activity. State St., Albany, NY 12207-2543. DE ty company (LLC). Name: GABRIELLE addr. of LLC: CSC, 251 Little Falls Dr., HURWITZ BRIDAL STYLING, LLC. Arti- Notice of Qualification of ACG CON- Wilmington, DE 19808. Cert. of Form. cles of Organization filed with Secretary Notice of Formation of MERCANTILE STRUCTION MANAGEMENT LLC Appl. filed with DE Secy. of State, Div. of of State of New York (SSNY) on 05/ MERGER SUB I, LLC Arts. of Org. filed for Auth. filed with Secy. of State of Corp., John G. Townsend Bldg., 401 18/2018. Office location: New York with Secy. of State of NY (SSNY) on 05 NY (SSNY) on 06/27/18. Office loca- Federal St., Ste. 4, Dover, DE 19901. County. SSNY designated as agent of /25/18. Office location: NY County. tion: NY County. LLC formed in Dela- Purpose: Any lawful activity. LLC upon whom process against it may SSNY designated as agent of LLC upon ware (DE) on 06/07/13. Princ. office be served. SSNY shall mail copy of whom process against it may be of LLC: 450 Park Ave., 4th Fl., NY, NY process to: GABRIELLE HURWITZ, 242 served. SSNY shall mail process to Cor- NOTICE OF FORMATION of 10022. SSNY designated as agent of E 26TH STREET APT 2, NEW YORK, NY poration Service Co., 80 State St., Alba- MODELCITIZEN, LLC. Arts. Of Org. filed LLC upon whom process against it 10010. Purpose: any lawful purpose. ny, NY 12207, regd. agent upon whom with Secy of State of NY (SSNY) on 5/ may be served. SSNY shall mail proc- and at which process may be served. 7/18. Office location: NY County. SSNY ess to the LLC at the princ. office of Purpose: Any lawful activity. designated agent upon whom process NOTICE OF QUALIFICATION of S3 CAPI- the LLC. DE addr. of LLC: c/o Corpora- may be served and shall mail copy of TAL III GP LLC. Authority filed with NY tion Service Co., 251 Little Falls Dr., process against LLC to 3813 13th Ave, Secy of State (SSNY) on 6/14/18. Of- Notice of Qualification of ParkSlope Wilmington, DE 19808. Cert. of Form. 3rd FL, BK, NY 11218. fice location: NY County. LLC formed in Capital LLC Appl. for Auth. filed with filed with Secy. of State, John G. Town- DE 6/11/18. SSNY designated agent Secy. of State of NY (SSNY) on 08/ send Bldg., 401 Federal St. - Ste. 4, upon whom process may be served. 21/18. Office location: NY County. LLC Dover, DE 19901. Purpose: Any law- SSNY shall mail process to: c/o Spruce formed in Delaware (DE) on 08/20/18. ful activity. Capital Partners, 444 Madison Avenue, SSNY designated as agent of LLC upon Floor 41, New York, NY 10022. DE ad- whom process against it may be dress of LLC: 160 Greentree Dr., Ste served. SSNY shall mail process to c/o NOTICE OF FORMATION OF RUE SAINT 101, Dover, DE 19904. Cert of Form. Corporation Service Co. (CSC), 80 PAUL LLC. Arts. Of Org. filed with Secy filed with DE SOS, 401 Federal St. Ste State St., Albany, NY 12207-2543. DE of State of NY (SSNY) on 6/19/18. Of- 4, Dover, DE 19901. Purpose: any law- addr. of LLC: c/o CSC, 251 Little Falls fice location: NY County. SSNY desig- ful activity. Dr., Wilmington, DE 19808. Cert. of nated agent upon whom process may Form. filed with DE Secy. of State, John be served and shall mail copy of proc- G. Townsend Bldg., 401 Federal St., ess against LLC to 1967 Wehrle Drive, Notice of Qualification of TerraForm Ste. #4, Dover, DE 19901. Purpose: Suite 1 #086, Buffalo, NY 14221. Pur- Power, LLC Appl. for Auth. filed with Any lawful activity. pose: any lawful act. Secy. of State of NY (SSNY) on 07/ 12/18. Office location: NY County. LLC Notice of Qualification of PAPER formed in Delaware (DE) on 02/14/14. Notice is hereby given that a license, BOATS, LLC Appl. for Auth. filed with Princ. office of LLC: 200 Liberty St., number Pending, for beer, liquor, and Secy. of State of NY (SSNY) on 08/ 14th Fl., NY, NY 10281. NYS fictitious wine has been applied for by The Nitti 06/18. Office location: NY County. LLC name: Terraform Power of New York, Group, Inc. d/b/a Nittis to sell beer, liq- formed in Delaware (DE) on 08/02/18. LLC. SSNY designated as agent of LLC uor, and wine at retail in a restaurant SSNY designated as agent of LLC upon upon whom process against it may be under the Alcoholic Beverage Control whom process against it may be served. SSNY shall mail process to c/o Law at 523 9th Avenue, New York, NY served. SSNY shall mail process to the Corporation Service Co. (CSC), 80 10018 for on premises consumption. LLC, 520 W. 28th St., Unit 1, NY, NY State St., Albany, NY 12207-2543. DE Applicant: The Nitti Group, Inc. d/b/a 10001. DE addr. of LLC: c/o Corpora- addr. of LLC: c/o CSC, 251 Little Falls Nittis Dr., Wilmington, DE 19808. Cert. of tion Service Co., 251 Little Falls Dr., Form. filed with Secy. of State of DE, Wilmington, DE 19808. Cert. of Form. 401 Federal St., Dover, DE 19901. Pur- NOTICE OF QUALIFICATION Zenith Mar- filed with DE Secy. of State, John G. pose: Any lawful activity. keting Group, LLC. Fic. Name: Zenith Townsend Bldg., 401 Federal St., Ste. Insurance Agency. Application for Au- #4, Dover, DE 19901. Purpose: Any lawful activity. Notice of Formation of ACREAGE NEW thority filed with the Secretary of State YORK, LLC Arts. of Org. filed with Secy. of New York (SSNY) on 7/6/2018. Of- of State of NY (SSNY) on 06/29/18. Of- fice Location: New York County. LLC Notice of Formation of MARQUAND & fice location: NY County. SSNY desig- formed in Indiana on March 26, 2018. APLEY, LLC. Arts of Org filed with Secy. nated as agent of LLC upon whom proc- SSNY has been designated as an Of State of NY (SSNY) on 6/14/18. Of- ess against it may be served. SSNY agent upon whom process against it fice location: NY County. SSNY desig- shall mail process to the LLC, 366 Mad- may be served. The Post office ad- nated agent upon whom process may ison Ave., 11th Fl., NY, NY 10017. Pur- dress to which the SSNY shall mail a be served and shall mail copy of proc- pose: Any lawful activity. copy of any process against the LLC ess against LLC to: 300 E. 33rd St., served upon him/her is: CT Corpora- Apt. 3K, New York, NY 10011. Pur- tion, 111 Eighth Avenue, New York, pose: any lawful act. NOTICE OF FORMATION of 85 Quay NY 10011. The principal business ad- Street Holder, LLC. Art. of Org. filed dress of the LLC is: 303 W Main Str, Notice of Formation of HOLY MACHINE with the Secy of State of NY (SSNY) on Ste 200, Freehold, NJ 07728. Indiana LLC Arts. of Org. filed with Secy. of 7/11/18. Off. Loc.: New York County. address of LLC is: 888 S Harrison State of NY (SSNY) on 08/07/18. Of- SSNY has been desig. as agent upon Str, Ste 900, Fort Wayne, IN 46802. fice location: NY County. SSNY desig- whom process against it may be Certificate of LLC filed with Secretary nated as agent of LLC upon whom proc- served. The address to which the SSNY of State of Indiana located at 200 W ess against it may be served. SSNY shall mail a copy to is: The LLC, 256 Washington Street, Ste 201, Indianap- shall mail process to Corporation Serv- West 116th Street, New York, NY olis, IN 46204. Purpose: any lawful ice Co., 80 State St., Albany, NY 10026 Purpose: Any lawful act. act or activity. 12207. Purpose: Any lawful activity.

44 | CRAIN’S NEW YORK BUSINESS | SEPTEMBER 3, 2018

P043-44_CN_20180903.indd 44 8/30/18 2:51 PM GOTHAM GIGS

LEVENSTIEN has signed American Cut, a Midtown steakhouse, as a vendor for her BY LANCE PIERCE Bacon and Beer Classic.

Bringing home the bacon A layoff leads an event planner to launch her own trendy food festival

sually going into the family business means activities such as kayaking trips and brewery tours to sell working for one’s parents. Kate Levenstien through the online platform. She put together a beer fes- KATE LEVENSTIEN turned that idea on its head, starting her own tival at the Lincoln Park Zoo—Lions, Tigers and Brews— events-production company at age 26 and hir- that drew 10,000 people. But she wasn’t satis ed. “ e BORN Basking Ridge, N.J. Uing her retired parents to work for her. culinary aspect was missing,” she said. She thought food LIVES Greenwich Village Her father, Bob, a lawyer, became chief nancial o cer should be just as important as drinks. EDUCATION Bachelor’s in and head of legal at Cannonball Productions. Spotting a restaurant menu o ering a journalism and sociology, Her mother, Donna, a corporate-relocation “ The culinary “ ight of bacon,” Levenstien got an idea. She University of Wisconsin-Madison specialist, headed sales and human resources. aspect was proposed a collaboration with a local brew- EMPLOYEES 13 “My parents had so much experience, it ery to o er a tasting menu pairing bacon 2017 REVENUE $4.4 million seemed crazy not to use it,” Levenstien said. missing from and beer.  e response was immediate. “We PAST THE PIG Most of the bacon Cannonball Productions’ signature event is beer festivals sold out 10 weeks of dinners, three nights a served is pork, but duck varieties the Bacon and Beer Classic, a festival of cra ” week, 160 people a night,” she said. showed up this year. And Leven stien beer and bacon-laced eats.  is year’s festival Her bosses gave Levenstien the go-ahead is exploring veggie options. “We wouldn’t have a salad bar, but we are will hit 10 cities, coming to the USTA Billie Jean King Na- to turn the concept into a festival, only to shutter her divi- open to other kinds of bacon.” tional Tennis Center in late September.  e events typically sion months later, leaving her out of a job. QUE SERÁ? Cannonball also sell out their 10,000 tickets; general admission is $75. “I was devastated,” Levenstien said. But because she produces the Taco Takeover, a ve- Levenstien was always good at planning parties. As had already lined up potential vendors and sponsors, her city festival sponsored by Cuervo chair of her high school’s American Cancer Society Relay parents encouraged her to strike out on her own. “We said featuring Mexican-themed eats and for Life fundraiser, she threw a picnic for 1,000 people and we’d come help for a month or two to get things o the tequila cocktails. sold  ip- ops and water bottles she’d had emblazoned with ground,” Bob Levenstien said. PARTY ALL THE TIME Levenstien the school’s logo. “None of the other schools had those,” she  at was ve years ago. Cannonball moved to New York and her husband, Fletcher, go to all of Cannonball’s events and attend said. “We were the highest-grossing team in our area.” in 2014. Mom le her post in December, but Dad is staying other festivals for research. “We In 2011 she joined startup LivingSocial in Chicago and on. “Kate’s going to have to re me,” he said. “I love this job. don’t have regular weekends.”

BUCK ENNIS launched its Midwest events division, which organized I’m not retiring.” — HILARY POTKEWITZ

SEPTEMBER 3, 2018 | CRAIN’S NEW YORK BUSINESS | 45

P045_CN_20180903.indd 45 8/31/18 11:35 AM FOR THE RECORD*

NEW IN TOWN MOVES AND EXPANSIONS from $71.77 to $73.59 per Cushman & Wake eld e denim brand plans to square feet at 65 E. 55th share in transactions worth represented the sublandlord, open at Empire Outlets St. e  nancial brokerage ■ Ambassador ■ Goodwill Curated $10,985,627. He now holds Flextronics. Asking rents in November. Casandra  rm plans to move from 49 Warren St. 217 W. 79th St. 2,009,867 shares. at Terminal Stores in West Properties represented both 825 ird Ave. Asking rents Two Japanese retailers In an e ort to attract Chelsea range from $44 to the landlord, BFC Partners, in the building range from opened a concept store in younger shoppers to this ■ S&P Global Inc. (SPGI-N) $49 per square foot. and the tenant. e average $135 to $140 per square TriBeCa stocked with men’s Upper West Side thri store, CEO Douglas Peterson sold asking rent in the outlets is foot. Newmark Knight fashion brands. the nonpro t partnered 4,000 shares of common ■ Shop Fair Supermarkets $125 per square foot. Frank brokered for the with Fashion Institute of stock Aug. 15 for $201.27 signed a 15-year deal for tenant and the landlord, ■ The Braised Shop Technology students, who per share in a transaction 20,000 square feet at 2108- COMMERCIAL EQ O ces. 241 E. 10th St. gave the store a face-li and worth $805,080. He now 2118 Adam Clayton Powell ■ WeWork signed a 15-year is Taiwanese restaurant an inventory makeover. holds 167,190 shares. Jr. Blvd. e grocery chain lease for 75,000 square feet ■ Amerra Capital Manage- in the East Village focuses plans to open the Harlem at 1619 Broadway. e ment signed a sublease for on luwei, a dish of braised ■ Lombardi’s ■ Steven Madden Ltd. location early next year. coworking giant plans to 12,750 square feet at 1140 pork belly,  sh, beef or other 290 Eighth Ave. (SHOO-O) Winick Realty brokered for move into the   h, sixth, Sixth Ave. e investment meat served in broth. e Nolita pizzeria, known COO Awadhesh Sinha sold the tenant. e landlord, seventh, 10th and 11th  oors manager plans to move for its charred crust, 4,000 shares of common Jem Realty Management, of the 11-story building. from 1185 Sixth Ave.—a few ■ Dedar expanded to Chelsea. stock Aug. 14 for $57.50 per represented itself. e CBRE handled the lease for blocks away. e asking rent 979 Third Ave. share in a transaction worth asking rent was $100 per the owner, Brook eld Prop- was $85 per square foot. JLL Italian fabric designer Cater- ■ Primark $230,000. He now holds square foot. erty Partners. It was unclear brokered for the subland- ina Fabrizio opened her  rst 5100 Kings Plaza, Brooklyn 57,845 shares. if the tenant had a broker. lord, Trilogy Global Advi- U.S. outpost, in Midtown. e second city location of ■ Levi’s signed a  ve-year sors. Cushman & Wake eld the Irish discount fashion lease for 5,450 square feet at ■ BTIG Partners inked represented the subtenant. ■ Lively chain—Staten Island was its REAL ESTATE 53-83 Water St., Brooklyn. a 15-year deal for 65,000 — YOONA HA 224 Mulberry St.  rst—is in Flatbush. e online women’s under- RETAIL GET YOUR NEWS ON THE RECORD wear seller chose Nolita for ■ 1stdibs signed a four-year * its  rst physical store. STOCK TRANSACTIONS sublease for 41,000 square To submit company openings, moves or real estate deals, or to receive further information, email [email protected]. feet at 636-638 W. 28th St. ■ Margaux ■ Michael Kors Holdings e online antiques market- For the Record is a listing to help businesspeople in New York nd opportunities, 387 Bleecker St. Ltd. (KORS-N) place plans to open its sec- potential new clients and updates on customers. Bankruptcy lings from the eastern and southern districts of New York are listed alphabetically. Stock transactions are insider e made-to-measure CEO John Idol sold 150,000 ond Manhattan showroom transactions at New York companies obtained from Thomson Reuters and listed by size. shoemaker opened a  ag- shares of common stock there. Newmark Knight Real estate listings are in order of square footage. ship in the East Village. Aug. 14 at prices ranging Frank represented 1stdibs.

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P046_CN_20180903.indd 46 8/31/18 11:35 AM PHOTO FINISH

Packed agenda ith the end of summer comes the annual rite of back-to-school shopping. Students might relish choosing the style and color of each binder, folder and pen, but for manyW parents, it’s a drag. “What makes it challenging is having to go to di erent stores because one store doesn’t have everything we need,” said Lindsay Colon, whose kids—second-grader Sophia and kindergartner Daniel—toted their new backpacks  lled with swag. Some PTAs give harried parents a break by buying supplies in bulk and charging a  at fee.  e money— usually from $50 to $75—is collected in June so students arrive on the  rst day of school fully equipped. Jim Mullen, president of Illinois-based SchoolKidz, works with PTAs at about 40 New York City schools to supply kids with everything on their list. “Parent organizations are always fundraising,” Mullen said. “As a thank-you, some provide a service to make parents’ lives a lot easier.” Colon said the PTA at her daughter’s school, the Talented and Gi ed School for Young Scholars in East Harlem, o ered a supply service last year. She gladly paid $75 even though she suspected that was more than she would have spent herself. “It saved me the hassle,” she said. Now that she is shopping for this year, however, she no longer has any doubt. “We just spent $80,” she said, “and we aren’t even done yet.”— JEANHEE KIM BUCK ENNIS

SEPTEMBER 3, 2018 | CRAIN’S NEW YORK BUSINESS | 47

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