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ACKNOWLEDGMENTS Marketing Management Association 8th Annual Educators’ Conference September 11–12, 2003, Nashville, Tennessee We are very grateful for the financial support provided to the conference by our three co-sponsors, South-Western, a part of the Thompson Corporation, McGraw-Hill/Irwin, and Prentice Hall. We’re appreciative of the time and effort expended by the 2003 Program Committee in order to make this year’s program successful with the most number of papers/panels (79) presented in the conference’s eight year history. Special thanks are in order for the continued cooperation and diligent work of Marie Steinhoff, Proceedings Manager! The Harrison College of Business, South- east Missouri State University continues (8th consecutive year) to provide support to this conference; thank you. The University of Northern Iowa, Morehead State University, and Highland Community College need to be commended for their respective support. We are most appreciative of the 113 authors who had papers/panels accepted for presen- tation at the confab. And, we greatly appreciate the presenters and participants for their involvement in this conferennce where we continue to focus on enhancing the teaching/learning processes and scholarship for post-secondary educa- tors. Conference Sponsors McGraw-Hill/Irwin Prentice Hall South–Western a part of the Thompson Corporation Conference Host Marketing Management Association Marketing Achievement Award – 2003 Hormel Foods Corporation Program Committee Steve Corbin, Editor & Co-Conference Chair Judy Wiles, Conference Site Chair University of Northern Iowa Southeast Missouri State University Michelle Kunz, Chair, Consortium in Larry Zigler, Co-Conference Chair Teaching Excellence for Early-Career Highland Community College Professors Morehead State University Marie Steinhoff, Proceedings Manager Southeast Missouri State University vii MARKETING MANAGEMENT ASSOCIATION 2003-2004 OFFICERS President Brian Engelland, Mississippi State University President Elect/Spring 2004 Conference Program Chair Frederick Hoyt, Illinois Wesleyan University Vice President/Fall Conference Chair Judy Wiles, Southeast Missouri State University Treasurer JoAnn Linrud, Central Michigan University Executive Secretary Charlie Pettijohn, Southwest Missouri State University Past President Bob Erffmeyer, University of Wisconsin – Eau Claire BOARD OF DIRECTORS & ENDING TERMS March, 2004 March, 2006 Tim Aurand, Northern Illinois University Bob Erffmeyer, University of Wisconsin – Eau Claire John Bennett, Stephens College Tony Faria, University of Windsor Linda Ferrell, University of Wyoming Karen James, Louisiana State University – Shreveport Gene Wunder, Washburn University Karen Kennedy, University of Alabama – Birmingham Larry Zigler, Highland Community College Tanuja Singh, Northern Illinois University March 2005 Fall 2003 Conference Chairs Ashish Chandra, Marshall University Steve Corbin, University of Northern Iowa Michelle Kunz, Morehead State University Larry Zigler, Highland Community College Robin Luke, Southwest Missouri State University Judy Wiles, Southeast Missouri State University Melissa Moore, Mississippi State University Rama Yelku, University of Wisconsin – Eau Claire MMA Website: www.mmaglobal.org viii Call for Papers J A M E Journal for Advancement of Marketing Education Submissions of papers for competitive review of interest to marketing educa- tors are invited. JAME is an academic journal whose sole purpose is to provide an information base that will aid marketing professors in building their careers. The journal features articles on teaching, research, and service as related to marketing professional positions and is available on line with one volume printed each year. Send manuscripts for submission electronically to the editor: Susan M. Pertroshius, Editor Bowling Green State University [email protected] See the journal website for additional information and manuscript guidelines at: http://www.mmaglobal.org/jamehome.html ix CALL FOR PAPERS 2004 SPRING CONFERENCE Marketing in a Changing World Palmer House Hilton, Chicago IL • March 17 – March 19, 2004 The Marketing Management Association invites submission of papers for competitive review that address both the enduring questions of marketing and their more recent iterations in a changing world. While complete papers must be submitted for double blind review, author(s) of accepted manuscripts may choose to have either complete papers or extended abstracts printed in the proceedings. COMPETITIVE PAPER TRACKS AND CONTACT INFORMATION SUBMISSION DEADLINE: OCTOBER 1, 2003 Ethical Challenges in the 21st Century Market Research Sales Management Dr. O.C. Ferrell Dr. Margaret Klayton Dr. Subhra Chakrabarty Department of Marketing Mary Washington College Department of Marketing Colorado State University 315 Chandler Hall Mississippi State University Fort Collins, CO 80523 Fredericksburg, VA 22401–5358 PO Box 9582 970.491.4398 540.654.1456 Mississippi State, MS 39762 [email protected] [email protected] 662.325.1628 [email protected] Global Marketing Consumer Behavior Dr. Ashish Chandra Dr. Nancy D. Marlow E-Commerce Graduate School of Management Eastern Illinois University Dr. Mary Albrecht Marshall University Charleston, IL 61920 Department of Marketing 100 Angus E. Peyton Drive 217.581.6381 Maryville University South Charleston, WV 25303–1600 [email protected] 13550 Conway Road 304.746.1964 St. Louis, MO 63141 Marketing for Non-Profits [email protected] 314.529.9681 Dr. Jill Attaway [email protected] Marketing Services Department of Marketing, Dr. Michael Luthy Campus Box 5590 Health Marketing (joint session with Bellarmine University Illinois State University Business Health Administration Assoc.) 2001 Newburg Road 2200 Norty & School Streets Dr. Uday Tate Louisville, KY 40205–0671 Normal, IL 61790–2935 Department of Marketing 502.452.8040 [email protected] Lewis College of Business [email protected] 423 Corbly Hall Entrepreneurship Marshall University Channels of Distribution Dr. William Lesch One John Marshall Drive Dr. Sharon Wagner College of Business Huntington, WV 25755 Missouri Western State College University of North Dakota 304.696.2672 4525 Downs Drive P.O. Box 8366 [email protected] St. Joseph, MO 64507 Grand Forks, ND 58202–8366 806.271.5824 701.777.2526 Legal Issues in Marketing [email protected] [email protected] Dr. David Marvin Department of Business Administration Marketing Management Integrated Marketing Communications Illinois Wesleyan University Dr. John M. Plachon Dr. Carrie Trimble P.O. Box 2900 Rhodes College Department of Business Administration Bloomington, IL 61702-2900 200 N. Parkway Illinois Wesleyan University 309.556.3099 Memphis, TN 38112 P.O. Box 2900 [email protected] 901.843.3863 Bloomington, IL 61702–2900 [email protected] [email protected] List Continued on Next Page x Financial Services Marketing Education 2-Year College Track Dr. Tim Query Dr. Jerry J. Field Dr. Larry Zigler Department of Business Administration Illinois Institute of Technology Highland College Illinois Wesleyan University 10W 32nd Street 2998 W. Pearl City Road P.O. Box 2900 Chicago, IL 60616–3793 Freeport, IL 61032 Bloomington, IL 61702–2900 312.567.3651 815.599.3488 309.556.3827 [email protected] [email protected] [email protected] Graduate Student Track Dr. Linda Ferrell Department of Management & Marketing University of Wyoming Laramie, WY 82701 307.766.3723 [email protected] WORKSHOPS AND SPECIAL SESSIONS Workshops and special session proposals are invited. Of special interest are proposals that focus on dealing with marketing in a changing world, or those that deal with the theme of the overall MBAA conference on Ethical Organizational Practices for the 21st Century. To propose an idea for a workshop, special session or other pracittioner participation, please submit a one-page proposal to Dr. Michael d’Amico, University of Akron, Lehigh Hall, Akron, OH 44325–4804; 330.972.7024; [email protected]. DEADLINE: October 1, 2003. GRADUATE STUDENT RESEARCH TRACK A special track designed for graduate student manuscripts is offered. All topics are welcome. Competitive scholar- ships for up to $100 are available to full-time graduate student presenters. Submit your paper to Dr. Linda Ferrell, Department of Management and Marketing, University of Wyoming, Laramie, WY 82071; 307.766.3723; [email protected]. DEADLINE: October 1, 2003. AWARDS Track and overall awards will be announced at the conference. The best papers will be given special publication consideration in one of two MMA publications, the Marketing Management Journal and the Journal for Advance- ment of Marketing Education. MASTER MARKETING TEACHER COMPETITION Each year MMA invites excellent teachers to compete for the designation MMA Master Teacher. The winner is honored at the meeting. For more information on the 2004 competition, please contact Dr. Steve Corbin, Depart- ment of Marketing, University of Northern Iowa, Cedar Falls, IA 50614–0126; 319.273.6204; [email protected]. GUIDELINES FOR COMPETITIVE PAPERS Authors should email one copy of their complete manuscript in a Microsoft Word document to the appropriate track chair (or, if preferred, send five copies of the manuscript via snail mail). SUBMISSION DEADLINE: October 1, 2003. Papers should not exceed 12 double-spaced, typed pages including references, tables, and figures. Each paper is to have a title page with the author’s name, affiliation, address, email, telephone, and fax numbers.