The Alaska Broadcasters Association with Alaska Public Broadcasting Inc. PRESENTS The ABA/APBI 2019 Annual Convention November 14 & 15, 2019 With a special News Session on November 16 Sheraton Anchorage Hotel Please remember to thank our SPONSORS Lanyards Sponsor - Keynote Luncheon, Thursday 11/14/19 Buck Waters & Broadcasters General Store Thursday Afternoon Break 11/14/19 Friday Breakfast 11/15/19 Friday Break 11/15/19 Speaker Sponsor for Chris Lytle Attendee air fare discount: Message from the President Welcome to the 2019 Alaska Broadcasters Association Convention in Anchorage, Alaska. Our convention committee has worked hard to “Bring the World Together” with a program featuring motivational speakers, breakout sessions, and vendors that we hope will help you learn, grow and thrive in the broadcast industry – whether you’re in sales, management, news, programming, or engineering. Over the next several days, we encourage you to interact with your fellow broadcasters from around the state, share ideas, and visit with friends both old and new. Friday evening’s Goldie Awards Banquet will be our opportunity to celebrate the best of the best in Alaskan broadcasting, hosted by that dynamic duo from Fairbanks – Alaska Broadcaster Hall of Famers Glen Anderson and Jerry Evans. Who knows what fun they have in store for us this year! What we do as broadcasters truly matters and we could not do it as effectively without our association. The ABA’s mission is to provide assistance for our members through education, representation, and advocacy. We provide the Alternative Inspection Program, yearly Intern Grants, educational opportunities, and FCC updates. Our association is funded primarily through membership fees and the NCSA program. This year we have been fortunate for the Alaska Army National Guard’s participation and we want to be sure to thank all of the stations that have supported this program by airing these announcements throughout the year. In fact, we have received positive feedback from the Guard that recruitment is up in Alaska. In looking back on this past year, it has been a “shaky” one in more ways than one, starting with the magnitude 7.1 earthquake that hit South Central Alaska on November 30th. This event left no doubt that the broadcast industry continues to play a vital role in getting critical information out to the public in emergency situations. Radio and television news coverage was immediate and constant, despite some of the stations being knocked off the air and displaced from their buildings! Although it was not another earthquake, the state budget has been another source of shaky ground, especially for our public broadcasters, who despite the elimination of state funding continue to find more ways to collaborate and serve their communities with much needed news and information. In February, a small group of ABA Board Members and our Executive Director attended the annual NAB Leadership Conference. We were able to meet with Senator Murkowski, Senator Sullivan, and Congressman Young and their staffs. We are pleased to share that we have their support and understanding on the issues and challenges that we face as Alaska broadcasters. When our DC delegation come back for visits to Alaska, we encourage you to invite them to your stations and continue the conversation. At the helm of our association is Executive Director Cathy Hiebert. Newsletters, training seminars, job postings, legislative news, and convention planning – she does it all - on behalf of and for every one of you. So if you have a chance during the convention, tell her thank you. Lastly, thank you for what you do. What we do really matters and I am proud to be a broadcaster and have enjoyed serving on the Board of Directors and as ABA President this year. Some days we tend to forget how much fun our industry can be, so have a great time! DeeDee Caciari, 2018-2019 ABA President 2018-2019 ABA Board of Directors DEEDEE CACIARI, President KTVF/KFXF/KXDF-TV, Fairbanks MATT WILSON, Vice President & Legislative Liaison KSRM, Inc., Kenai CHARLIE ELLIS, Secretary-Treasurer KATH-TV, Juneau KIM WILLIAMS, Past President iHeartMedia, Fairbanks DIRECTORS LAUREN ADAMS KUCB-FM/TV, Unalaska JERRY BEVER KTVA-TV, Anchorage MARGARET DeMAIORIBUS KNOM-AM/FM, Nome BILL LEGERE KTOO-FM & TV, KRNN & KXLL-FM, Juneau ELLEN SIMEONOFF KVOK-AM/KRXX-FM, Kodiak SCOTT SMITH Alpha Media Alaska, Anchorage ED ULMAN Alaska Public Media, Anchorage Executive Director CATHY HIEBERT Anchorage 2019 CONVENTION SCHEDULE Thursday, November 14 7:00 AM REGISTRATION OPENS Foyer 8:00-5:00 Exhibit Hall open 8:00 AM Continental Breakfast Exhibit Hall SESSION TRACK REFERENCES: Management, Sales, Programming, Engineering, Public. All sessions are open to all attendees. Where specified we are indicating target audience. SESSION OPEN TO ALL ATTENDEES 9 – 9:45 AM Attitude Champion Aaron Davis Howard Rock B-C Over the last 20 years, more than a million people have experienced the power of professional speaker and presenter Aaron Davis. His contagious presentation style, coupled with actionable advice, emotional insights, and tangible takeaways have make Aaron one of the most sought after speakers in the United States. The “Expert on Attitude”, Aaron delivers keynotes, workshops, and group sessions that teach and encourage others about the positive impact they can have in their work and personal life. COFFEE BREAK – 9:45 -10:00 AM – Howard Rock Foyer TRACK – Engineers 9:45 – 11:00 open for engineers to visit vendors in Exhibit Hall TRACK – Sales/Management Chris Lytle, Instant Sales Training Howard Rock B-C 10:00 – 11:30 AM “Building Relationships Your Competitors Can’t Steal” This is a superb opportunity to differentiate your salespeople in a crowded marketplace. Here’s what you’ll learn: •The missing metrics: 3 key measurements that every salesperson needs to track. •How the selling mindset has evolved and what that means to you. •How to determine the strength of your current business relationships. •Using “The Chart” as a roadmap to your next level of sales professionalism. •Powerful new ways to think about closing sales. •Embracing the three secrets of sales success TRACK – Management/Public/Engineering 10:00 – 11:30 AM SECC / EAS Information Meeting Kuskokwim East Get an update on regulation changes, including: new false alert reporting, upcoming on-line FCC state plan filing, monitoring source changes for Alaska, an update on WEA 1.0 and the issues with WEA 2.0, improved text to speech efforts and ongoing work by our Alaska National Weather Service partners to eliminate WEA and EAS activations in unaffected areas. TRACK – Public Erika Pulley-Hayes, CPB Susitna 10:00 – 11:30 AM Town hall style discussion with results coming out of the recent radio CSG review 12:00-1:15 PM Luncheon – Howard Rock B-C Sponsored by Buck Waters, Broadcasters General Store Tea Time with Old Timers Telling Stories! Mixing it up this year, we decided to look to some of our long time Alaska Broadcasters to share their stories – funny, frightening, phenomenal – who knows what we’ll hear but expect to be entertained by our very own! TRACK – Sales/Management Chris Lytle, Instant Sales Training Howard Rock B-C 1:30 – 3:00 PM “Back to Basics and . Beyond”! Everybody has an opinion about advertising. Advertising salespeople need a “philosophy of advertising” in order to advise their clients. This fast-paced program provides a Crash Course in Advertising Results that will make them a true resource to their advertisers. •Understanding the local advertiser’s dilemma. •Your success strategy: Doing it differently than your competitors. •How to “talk advertising” instead of spewing rates, ratings and station information. •Help your advertisers avoid the 3 biggest local advertising mistakes. •The Advertising Masters: 7 people who made a powerful contribution to advertising and why they are important to you today. TRACK – Management/Public 1:30 - 2:30 Renea Saade, HR Attorney, with Littler Law Firm Kuskokwim East “Best Practices for Managing Performance and an Employment Relationship” TRACK – Engineering Quent Hanna, Net Insight Yukon 1:30 – 2:30 PM “Building Media Networks for Next Gen TV (ATSC3)” Successful delivery of Next Gen TV using ATSC3 and preserving the Traditional ATSC1 requires cooperation between broadcasters to deliver a user experience that meets and exceeds today’s online content streaming but maintains compliance with Re Transmission Agreements and the FCC. We will cover different strategies in use today for Public and Private Networks based on the models used in South Korea for ATSC3, and current Media Network Strategies used in ATSC1, DAB, DVB and ISDBT systems. TRACK – Engineering Troy Davis, Vela Research Yukon 2:30 – 3:30 PM “Get Better ROI from your Compliance Monitoring” TRACK – Public AK Center for Excellence in Journalism Panel Susitna 2:45 – 3:45 PM Moderator: Lori Townsend; panelist from ACEJ TRACK – Engineering Mark Siegel, KeyCode Media Yukon 3:30 – 4:30 PM “Open Your Eyes to Radio” Mark Siegel, VP of Business Development for ABS/Key Code Media will show you how to expand your listenership and viewership through web-based content streaming (Facebook, You Tube and/or your website) to help you create additional advertising revenue or sponsorships. A look into how to cost effectively expand your audience by using social media to get more people involved with your station. TRACK – Public APBI Managers Meetings Susitna 4:00 – 5:30 PM “What to do in light of budget cuts – Part 1” 2019 CONVENTION SCHEDULE Friday, November 15 8:00 AM REGISTRATION OPENS Foyer 8:00-2:00 Exhibit Hall open 8:00 AM Continental Breakfast Exhibit Hall TRACK – Engineering 8:00 – 9:00 Visit vendors in Exhibit Hall TRACK – Public APBI Managers Meetings Susitna 8:30 AM – 12:00 PM “What to do in light of budget cuts – Part 2” TRACK – Sales/Programming 9:00 – 10:00 AM Sheri Lynch, The Bob & Sheri Show Howard Rock B Sheri will discuss the importance of talent in generating sales and Social Media content.