Domain Re-Animator Ranking Guide
Nate Fischer ([email protected]) 9/16/2015
Introduction
Since DRA’s release, we have added a number of features to the software, done walk-throughs and webinars on how to use the interface and have spent a large amount of time tweaking things on the technical side, so I figured it is a perfect time to step back a bit and show everyone how we personally use the software in our SEO strategies and campaigns.
One of our current most exciting businesses features a system we built that deploys niche sites targeting 100+ of the largest cities across the US; this guide is a technical overview of the steps our staff follow to rank a site once it is deployed.
Step 1: Launch Site
When launching a local leadgen/niche site we use a domain name scheme that involves using a partial match + city name. An example of our scheme could be applied to creating a nation wide network of Sewer Repair sites: SewerExpertsLosAngeles.com, SewerExpertsPortland.com, SewerExpertsPhiladelphia.com, etc.
Each site needs unique NAP information and a unique email. If you are planning on aiming for a verified G+ Local Business listing you need to be a bit more stringent on the sources for your address + phone number. Try searching for a local virtual office service in the city you are targeting, avoid PO boxes, major virtual office providers and anything that Google may be easily able to tell isn’t a legitimate location.
If you aren’t concerned about getting a local verified listing simply search the city for office buildings/suites (perhaps with an existing competitor in the niche) and use the address + add a non existent suite number.
To quickly get a local phone number for your targeted city you can use Twilio ($1/month) or any other similar service.
For every new domain we launch, we create unique emails ([email protected]) by using the mailgun.com service and having all emails forward to a single address of ours ([email protected], [email protected], [email protected] would all forward through to [email protected] , or in our case one of our VAs that manages these sites).
At this point you will also want to get the GPS coordinates (lat/long) of the address you are using and record it in a spreadsheet.
With our unique address, phone number and email in hand, we are ready to move on to our on-page optimization.
Step 2: On Page Optimization
There are an infinite amount of guides for on-page SEO around the Internet so I’ll keep this section short and to the point.
All of our sites are launched with a high quality 1000 word article on the homepage (and at least 750 words on any internal pages). Our general rule of thumb is to keep the keyword optimization of these articles at or below 3%. You can use this tool here to verify that your articles have proper keyword density: http://tools.seobook.com/general/keyword-density/
Ensure that the article is about both the city and the niche. In this example we would have an article about the state of sewers and septic systems in Los Angeles/Portland/Philadelphia/whatever-city-you-are-targeting. Our article would reference the city in multiple synonyms (los angeles, LA, city of angels, L.A.) and would also include synonyms for the sewer repair niche (sewer repair, sewer cleaning, septic repair, broken pipes, bursting pipes, leaking pipes, etc).
Since Google has different acceptable rates of keyword density across various niches, go ahead and run the top 2 pages of competition through that keyword density tool and record the density for the keywords you are trying to rank for of each competitor in your spreadsheet. If we are trying to target ‘sewer repair los angeles’ we would look at the keyword density for ‘sewer repair’ in the columns the tool shows us. If the competition largely has a higher keyword density than 3% (for instance, sometimes we see 10%+), make note of that.
Now that we have the content in, put in a few location relevant images and a few niche relevant images, properly named (los-angeles-pipe-repair.jpg, los-angeles- county-sewer-repair.png, sewer-repair-experts.jpg, etc).
Google likes rich media so if you can include a niche relevant Youtube video into your page/design, do so. If not, don’t sweat it.
Embed a Google map in your site with markers set on your location’s address / GPS coordinates.
Use schema.org (or equivalent) semantic markup for your contact information and test the page with Google’s semantic markup checkup tool.
Create a XML sitemap and a HTML sitemap for your site (XML sitemap is for Google’s crawler, HTML sitemap is for humans).
Create unique titles for every page and unique meta descriptions; use synonyms and don’t over stuff your keywords.
Add your site to web master tools and analytics, WMT will have important messages about any errors that Google finds while crawling the site.
Now that we have a basic on-page strategy implemented, we can move to our off page strategy.
Step 3: Local Citations
This is only relevant if you’re building local sites, but the first step we take after launching a site is to start building citations to the address. Ensure that you use consistent NAP across every citation you build. Always use the same exact name, same exact address, same exact email, same exact phone number for every single citation built.
We have full time citation building staff, but if you want to outsource the work you can order citations from pbnbutler (not an affiliate link) or test out various fiverr sources (or any other citation building services).
Here is one of the lists that our VA’s work off of if you feel like doing them yourself.
getfave.com
manta.com
merchantcircle.com
yellowhours.com salespider.com
mylocalbizsearch.com
brownbook.net
lacartes.com
rateitall.com
checkmyreviews.com
hotfrog.com
getfreelisting.com
thumbtack.com
foursquare.com
us.enrollbusiness.com
bizvotes.com
clickblue.us
yellowtalk.com
chiefmall.com
2findlocal.com
mateofmine.com
callupcontact.com
youreview.net
outthere4u.com
Issuu.com
business-listings.com
siccode.com
fixr.com
ikimap.com
mysheriff.net
idirectory.com
biznet-ca.com
cyclopages.com
bizhwy.com
list-company.com
incpages.com
usa-yellowpagesonline.com freebusinessdirectory.com
hoursmap.com
magicyellow.com
dapeem.com
yellowusa.com
EZLocal.com
tupalo.com
manttus.com
lookuppage.com
hubbiz.com
communitywalk.com
ebusinesspages.com
fyple.com
iformative.com
find-us-here.com
tuugo.us
citysquares.com
judysbook.com
number.com
Every city / region / niche has more specific citation listing services & directory services that may be paid or not. Research these for your niche and you may want to sign up to a few of them, although for most niches this might not be necessary.
These links not only throw geographic relevance signals, but we also are getting healthy brand/naked links to pad our backlink profile for when we use expired domains + targeted anchor text.
Step 4: Social Profiles
Once we have our first round of citations out, we then immediately begin registering social properties with our brand around the net. These include things like having a Twitter account, Facebook business page, Youtube channel, etc – all normal activities that a real business would engage in.
We are continuing to build brand/naked backlinks from healthy ‘neighborhoods’ and increasing the referring domains/IPs linking to our property.
There are currently two services that I know of that will register these properties for you and fill out some of the basic info: knowem.com & lockmybrand.com. I’ve used both of them and they both do exactly what they say they are going to do.
Once you’ve created these accounts, log into them and add some unique content. Use the Twitter and Facebook pages to drop links to your other social profiles to increase indexation.
Here is an example of profiles registered using the LockMyBrand large package: https://twitter.com/dreanimator1 http://dreanimator.livejournal.com/profile https://www.pinterest.com/dreanimator/ https://www.flickr.com/people/dreanimator/ https://profile.yahoo.com/FDW5F4DF56G4DAF4ADS1F11VSD https://plus.google.com/u/0/103987648138080106267/about https://www.youtube.com/channel/UCLaDQHc9fEj39Xm5OQDbaVQ/about http://www.linkedin.com/in/dreanimator https://dreanimator.wordpress.com/about/ http://www.reddit.com/user/dreanimator http://dreanimator1.tumblr.com/ https://www.scribd.com/dreanimator https://about.me/dreanimator https://vimeo.com/dreanimator https://en.gravatar.com/dreanimator https://www.federatedidentity.com/profile/dreanimator/ http://www.netvibes.com/privatepage/1#General https://sourceforge.net/u/dreanimator/profile/ https://disqus.com/by/dreanimator/ http://www.slideshare.net/dreanimator http://dreanimator.bravesites.com http://s288.photobucket.com/user/dreanimator/profile/ http://dreanimator.blinkweb.com/ https://www.zillow.com/profile/dreanimator/ http://blogtalkradio.com/dreanimator http://www.colourlovers.com/lover/dreanimator http://www.fodors.com/community/profile/dreanimator/ http://dreanimator.deviantart.com/ http://ask.com/dreanimator http://www.buzzfeed.com/dreanimator http://www.dailymotion.com/Dreanimator https://www.mendeley.com/profiles/domain-re-animator/ http://www.dailykos.com/user/dreanimator http://dreanimator.newsvine.com/ https://bitly.com/u/dreanimator1 https://www.behance.net/dreanimator http://www.funnyordie.com/dreanimator http://intensedebate.com/profiles/dreanimator https://www.couchsurfing.com/people/domain-reanimator https://audioboom.com/dreanimator https://flattr.com/profile/dreanimator http://dreanimator.kinja.com/domain-re-animator-1708585257?rev=1433287174103 https://500px.com/dreanimator/about http://www.kiva.org/lender/dreanimator http://morguefile.com/creative/dreanimator/profile http://www.viadeo.com/en/profile/dreanimator https://dribbble.com/dreanimator http://www.seriouseats.com/user/profile/dreanimator http://profiles.tigweb.org/dreanimator http://dreanimator.jimdo.com/ https://secure.istockphoto.com/profile/dreanimator http://www.folkd.com/user/dreanimator http://www.theverge.com/users/dreanimator https://www.threadless.com/@dreanimator http://www.midomi.com/index.php?action=main.profile&username=dreanimato https://independent.academia.edu/dreanimator/Posts http://www.bookcrossing.com/mybookshelf/dreanimator/ http://dreanimator.edublogs.org/about/ http://dreanimator.jigsy.com/ http://www.liveleak.com/c/dreanimator http://tinychat.com/dreanimator https://8tracks.com/dreanimator http://blip.fm/dreanimator http://weheartit.com/dreanimator http://www.authorstream.com/dreanimator/ http://members.fotki.com/dreanimator/about/ http://www.fotobabble.com/media/list?username=dreanimator http://imgur.com/user/dreanimator http://www.pbase.com/dreanimator/profile http://stocktwits.com/dreanimator http://picturetrail.com/dreanimator http://www.blackplanet.com/dreanimator/ https://todaysmeet.com/dreanimator http://armorgames.com/user/dreanimator http://www.fanpop.com/fans/dreanimator http://themeforest.net/user/dreanimator http://dreanimator.polyvore.com/ http://www.redbubble.com/people/dreanimator http://flightaware.com/user/dreanimator http://lanyrd.com/profile/dreanimator-9643/ http://dreanimator.proboards.com/ http://domainreanimator.brandyourself.com/ http://dj.beatport.com/dreanimator http://www.chess.com/members/view/dreanimator http://www.apsense.com/user/dreanimator http://www.edocr.com/user/dreanimator http://www.culinate.com/user/dreanimator http://hr.com/dreanimator http://www.gogobot.com/user/domain-reanimator http://muckrack.com/dreanimator http://dreanimator.soup.io/ http://www.datpiff.com/profile/dreanimator https://ourstage.com/profile/dreanimator https://www.thisismyjam.com/dreanimator http://vi.sualize.us/dreanimator/ http://steepster.com/dreanimator http://activeden.net/user/dreanimator http://dreanimator.u.yuku.com/ http://wanelo.com/dreanimator http://fotothing.com/dreanimator http://fancy.com/dreanimator http://www.burdastyle.com/profiles/dreanimator http://www.koinup.com/dreanimator/skills/ http://qhub.com/dreanimator https://www.visualcv.com/dreanimator http://dreanimator.pen.io/ http://www.motortopia.com/dreanimator http://url.org/profile/dreanimator/ http://www.purephoto.com/dreanimator http://sciencestage.com/dreanimator http://www.openfilm.com/users/dreanimator http://www.setlist.fm/user/dreanimator http://www.wishlistr.com/profile/dreanimator http://www.migente.com/dreanimator/ http://kippt.com/dreanimator http://www.good-tutorials.com/users/dreanimator http://itsmyurls.com/dreanimator http://www.filmnet.com/users/dreanimator/about/ http://www.mobango.com/dreanimator http://www.youlicense.com/UserDetails.aspx?User=dreanimator http://www.slidepoint.net/dreanimator http://myfolio.com/dreanimator http://www.blogigo.de/dreanimator http://lib.rario.us/dreanimator http://ask.fm/dreanimator http://listgeeks.com/dreanimator http://gigbucks.com/user/dreanimator http://spnbabble.sitepronews.com/dreanimator http://filmow.com/usuario/dreanimator/ https://portal.technoratimedia.com/portal/login;jsessionid=AC512862196A1363600A8 51BD6A352EE http://kojaxx.com/dreanimator http://dreanimator.picturepush.com/profile http://www.mycyclinglog.com/profile/dreanimator http://glossi.com/dreanimator http://www.myoats.com/users/Dreanimator http://sportsfan.me/dreanimator http://www.webnews.com/member/dreanimator http://asiantown.net/dreanimator http://www.spreaker.com/user/dreanimator http://n4g.com/user/home/dreanimator http://community.good.is/members/dreanimator http://www.tenrr.com/user/dreanimator http://www.last.fm/user/dreanimator http://www.rateitall.com/Profile.aspx?UserId=34102019 http://dreanimator.buzznet.com/user/ http://twitxr.com/dreanimator/with_friends/ http://nibbledish.com/dreanimator http://www.gamespot.com/profile/dreanimator http://dreanimator.magnt.com/ http://new.spring.me/#!/user/dreanimator http://www.bizsugar.com/user/profile/dreanimator http://3docean.net/user/dreanimator http://dreanimator.proboards.com/ http://www.crunchyroll.com/user/dreanimator http://www.metacafe.com/f/channels/dreanimator/private/ http://www.break.com/user/dreanimator#profile http://community.wikia.com/wiki/User:Dreanimator http://dreanimator.skyrock.com/profil/ http://www.experienceproject.com/about/dreanimator http://www.veoh.com/users/dreanimator http://www.kiwibox.com/dreanimator/mypage/ http://www.tripadvisor.in/members/dreanimator http://www.bakespace.com/members/profile/dreanimator/676298/ http://www.hi5.com/dreanimator http://www.topix.com/member/profile/dreanimator http://www.quora.com/Domain-ReAnimator http://www.flixya.com/dreanimator http://www.thatshow.com/dreanimator http://www.cnet.com/profiles/dreanimator/ http://www.livebinders.com/play/play?id=1727483&backurl=/shelf/my https://storify.com/dreanimator http://www.ustream.tv/channel/dreanimator http://www.metacritic.com/user/dreanimator http://kuratur.com/dreanimator1/domain-reanimator.html http://re.vu/dreanimator http://fourerr.com/user/dreanimator http://graphicriver.net/user/dreanimator http://blekko.com/user/dreanimator http://www.docstoc.com/profile/dreanimator http://www.calameo.com/accounts/4372901 http://slashdot.org/users2.pl?nick=dreanimator&uid=4135279 https://www.diigo.com/profile/dreanimator https://www.etsy.com/in-en/people/dreanimator http://wikitravel.org/en/User:Dreanimator https://www.rebelmouse.com/dreanimator/ http://tune.pk/user_about.php?user=dreanimator http://www.dipity.com/dreanimator https://community.elgg.org/profile/dreanimator http://www.citeulike.org/user/dreanimator http://www.scoop.it/t/dreanimator https://imageshack.com/user/dreanimator http://getglue.com/dreanimator https://www.goodreads.com/dreanimator http://www.instructables.com/member/dreanimator/ http://audiojungle.net/user/dreanimator http://www.popsugar.com/profile/dreanimator http://steamcommunity.com/id/dreanimator/ http://www.cracked.com/members/dreanimator/ http://grindtv.com/dreanimator http://forums.redflagdeals.com/members/dreanimator-1199815/ http://www.bigstockphoto.com/saved/32547137/dreanimator/ http://www.buddytv.com/user/dreanimator.aspx http://www.kongregate.com/accounts/domainreanimator http://www.wikihow.com/User:Dreanimator https://www.freelancer.com/u/dreanimator.html http://www.zimbio.com/member/dreanimator https://www.elance.com/e/dreanimator/ http://eventful.com/users/dreanimator3dfc0/events http://adsoftheworld.com/user/dreanimator https://www.ryze.com/go/dreanimator https://www.xmarks.com/profile/dreanimator http://bambuser.com/channel/dreanimator https://dreanimator.carbonmade.com/about http://dreanimator.edu.glogster.com/dashboard/ http://www.godtube.com/user/dreanimator/media.html http://www.ovguide.com/profile/dashboard/dreanimator http://www.kaboodle.com/dreanimator http://www.videobash.com/profile/dreanimator http://www.videojug.com/profile/dreanimator http://www.discogs.com/user/dreanimator http://www.podomatic.com/profile/dreanimator http://www.purevolume.com/listeners/dreanimator https://www.reverbnation.com/dreanimator http://profile.ultimate-guitar.com//dreanimator http://photodune.net/user/dreanimator http://photopeach.com/user/dreanimator https://www.xmind.net/share/dreanimator/ http://www.dailymile.com/people/DomainR-4ed8b71#ref=tophd http://www.engadget.com/profile/dreanimator/ http://www.ipernity.com/user/dreanimator https://meridian.sovrn.com/#/view/dreanimator http://maximumpc.com/dreanimator http://www.myfitnesspal.com/dreanimator http://www.sparkpeople.com/mypage.asp?id=DREANIMATOR https://www.strava.com/athletes/dreanimator http://dreanimator.spruz.com/ http://www.tagged.com/dreanimator http://www.artician.com/members/dreanimator/ http://profile.cheezburger.com/dreanimator/ http://www.moddb.com/members/dreanimator http://dreanimator.newgrounds.com/ http://www.wattpad.com/user/dreanimator/about https://www.tripit.com/people/dreanimator http://hypebeast.com/settings/account/dreanimator http://yardbarker.com/dreanimator http://www.vbox7.com/user:dreanimator http://www.eurogamer.net/profiles/dreanimator http://activerain.trulia.com/profile/dreanimator http://www.travellerspoint.com/users/dreanimator/ http://www.fixya.com/users/domain-reanimator?up=1 http://www.menuism.com/users/dreanimator http://codecanyon.net/user/dreanimator http://plancast.com/dreanimator http://greaterdebater.com/dreanimator http://startupnation.com/dreanimator http://www.lovento.com/en/people/dreanimator/ http://www.mouthshut.com/dreanimator/timeline http://profiles.blogdrive.com/dreanimator http://www.disclose.tv/user/dreanimator/ http://tribe.net/user/dreanimator http://www.jambase.com/Fans/dreanimator https://www.xing.com/profile/Domain_ReAnimator?sc_o=mxb_p http://customize.org/dreanimator https://www.fatsecret.com/member/dreanimator http://www.boonex.com/dreanimator http://empireavenue.com/DREANIMATOR http://it.toolbox.com/people/dreanimator/?pv=1 http://dreanimator.grou.ps/ http://knowem.com/dreanimator http://dreanimator.u.lefora.com/ http://www.zimbio.com/member/dreanimator https://us.toluna.com/people/dreanimator https://untappd.com/user/dreanimator http://newstrust.net/members/domain-reanimator http://designmoo.com/dreanimator http://www.23hq.com/dreanimator http://www.bordom.net/user/dreanimator http://www.cardomain.com/member/dreanimator/ http://profnetconnect.com/dreanimator/ http://www.ebay.com/usr/dreanimatordomain http://videohive.net/user/dreanimator http://www.mobypicture.com/user/dreanimator http://www.curse.com/users/dreanimator http://www.resumebucket.com/DomainReAnimator http://www.ebaumsworld.com/user/profile/dreanimator/ http://www.slideserve.com/dreanimator/profile http://faniq.com/dreanimator http://www.fashiolista.com/#!/profile/dreanimator/stories http://www.testq.com/member/dreanimator http://listal.com/user/dreanimator http://www.thisnext.com/by/dreanimator/ http://star.me/dreanimator/ http://xfire.com/dreanimator http://www.adegga.com/user/dreanimator http://stereogum.com/dreanimator http://www.escapistmagazine.com/profiles/view/dreanimator http://ohloh.net/dreanimator http://graphicriver.net/user/dreanimator http://mrcnetwork.it/dreanimator http://redux.com/dreanimator http://changingthepresent.org/member/dreanimator http://www.chiq.com/dreanimator http://www.monkeysee.com/user/dreanimator http://activeden.net/user/dreanimator http://www.yuuby.com/dreanimator
(note these are examples only and not filled out) Step 5: Niche Relevant Blog Comments
The next thing I have our team do is order a package of niche relevant blog comments. I usually use this service here: http://www.adss30.com/niche-related- blog-comments-package/
If we take our example SewerExpertsLosAngeles.com, I would use these variations of anchor text while ordering:
Sewer Experts Los Angeles Sewer Experts LA www.sewerexpertslosangeles.com sewerexpertslosangeles.com www.sewerexpertslosangeles.com/ sewerexpertslosangeles.com/ http://www.sewerexpertslosangeles.com http://sewerexpertslosangeles.com http://www.sewerexpertslosangeles.com/ http://sewerexpertslosangeles.com/
We are only using these links to continue the padding of our backlink profile anchor text ratio with brand / naked links. We keep these orders to very small packages since these are technically spammed links.
Step 6: Press Release
Press releases are not required however purchasing one from the right source will provide a nice balance of nofollow links for your backlink profile. Real businesses use press releases to communicate newsworthy happenings. You can test out the various press release services to find one that works best for you, however my buddy Mark has a service and a post on press releases you can find here: http://localclienttakeover.com/press-releases-and-marketing-the-definitive-guide/ (no affiliate relationship).
Step 7: Domain Re-Animator T1 Expired Domains
At this point our domain has some age (2 weeks -> 1 month+), a healthy amount of un-optimized backlinks from ‘safe neighborhoods’ online, and proper onpage SEO.
This is the point in the strategy that we begin to drop in our tier 1 expired domain backlinks. We aim for a mixture of location relevant, niche relevant and sometimes completely irrelevant expired domains.
You can run various campaigns by using the training in your DRA dashboard; we use everything from seedlist campaigns filled with niche relevant and geo relevant directories and domains, we run reverse crawls on large universities in our targeted geos, and we run geo targeted campaigns on states, cities, counties, neighborhoods and suburbs.
A general rule of thumb our team follows here is to start with 10 expired domains, with at least 10 live/healthy backlinks (DA 10+ / TF 10+ [although TF isn’t really a strict rule for us as long as it has live backlinks on high DA / PA pages]).
Host these domains on shared hosting, through cloudflare, however you like. Begin to inject your backlinks using targeted anchor text:
Sewer repair in los angeles Fix broken pipes in LA county Los Angeles sewer repair experts Bursting pipe repair in Los Angeles, CA Southern California Sewage and septic Repairmen
… you get the idea.
On a few of the sites, simply add an image or your site’s logo and make the image itself the href/link.
Step 8: Auxiliary Links
After we’ve got a nice base of targeted anchor text backlinks coming from our T1 expired domains we can pad our backlink profile a bit more with free links from healthy sites.
Grab 5-10 images from where ever you want (good if you have a bigstockphotos.com account or similar service). Take the photos you have and edit them in Photoshop or an image editor – adjust the hue, crop them to be a different size, overlay your logo on top of them.
Download the windows application called “GeoSetter” if you have a windows computer or find an appropriate replacement if you are on a different operating system such as Mac OSX.
Open each of the image files (they should be .jpgs) in the GeoSetter application and then add the GPS longitude / latitude of the address you found in step 1, along with the business name, address and URL. We have now embedded our GPS and location data into our images.
Sign up for 5-10 image sharing sites, create your profiles on the sites and then upload the images. You can use these sites as references or search for ‘image sharing sites’ on Google and find others:
photobucket.com
imgur.com
fotki.com
23hq.com
mobypicture.com
eyeam.com shutterfly
Once you’ve uploaded the images and created the sites be sure to make a Facebook post with a message including the URLs on the business’ Facebook page, as well as tweeting out each of the links from the twitter account.
Next, hire a writer, purchase an article or write one yourself – make it 1000 words, high quality and non keyword stuffed. Export the file from your document editor into a PDF file and name it something like ‘los-angeles-sewer-repair.pdf’. Ensure that you leave a few naked/brand links within the article pointing to your site.
Upload this PDF to various pdf sharing websites and then take the links and tweet them + make Facebook updates with them. You can use some of these sites and find your own as well:
scribd.com
slideshare.net
docdroid.net
youblisher.com
authorstream.com docpal
gonitro.com
dochub.com
The third type of auxiliary link we like to use involves creating a custom Google map with pins set on your location (and sometimes other similar competitors in the area) and a description box filled out with NAP + a link back to the site. You can then get these +1’ed, shared and embedded through various social signal platforms and services.
Step 9: Domain Re-Animator Tier 2 Expired Domains
By now we will have some real momentum going behind our sites with a natural and diverse backlink profile.
If we refer to all of the links we have built in the previous 8 steps as “Tier 1 Links” or links pointing directly to our money site, any links pointing to these Tier 1 links will count as Tier 2 links.
Follow the same process for choosing domains as your T1 expired domains (you can be more forgiving here in terms of allowing some minorly spammed domains) and begin to register and host a handful of expired domains.
Once you have these domains set up, link the majority of them directly to your T1 expired domains with similarly targeted anchor text:
Best place for los angeles sewer repair services LA sewer services at a great price … etc and then link a few of them to your strongest social platforms (Facebook / Youtube / Twitter / Shutterfly / Photobucket / Imgur).
Step 10: Upkeep
By now we have laid out a strategy used to successfully rank a multitude of sites across many different niches with long term page 1 results.
If you aren’t on page 1 by step 10, you should be very close. Your domain should have a good amount of age by now (3+ months) and depending on the competitiveness of your targeted SERPs, crawling up to page 1 should be simply a matter of following these steps:
1. Add more T1 expired domains 2. Add all citations of top competitors that you don’t already have (use Whitespark) 3. Add more T2 expired domains
As a final note, make sure you take another look at the keyword density of the top 20 sites in the niche and also map out the anchor text profile of the top 20 competitors as well. Perhaps your niche is better suited for having your keyword density around 10%... edit your content to reflect that. Perhaps you need more of a certain type of backlink/anchor text to “fit in” with the crowd – add / change your backlinks to reflect that as well.
Last, but certainly not least, remember that a crucial part of the algorithm is age and time. Be patient and steady with your link building and the results will come.
Exhibit A: A Tiered linking strategy bolstered by expired domains