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Domain Re-Animator Ranking Guide Nate Fischer ([email protected]) 9/16/2015 Introduction Since DRA’s release, we have added a number of features to the software, done walk-throughs and webinars on how to use the interface and have spent a large amount of time tweaking things on the technical side, so I figured it is a perfect time to step back a bit and show everyone how we personally use the software in our SEO strategies and campaigns. One of our current most exciting businesses features a system we built that deploys niche sites targeting 100+ of the largest cities across the US; this guide is a technical overview of the steps our staff follow to rank a site once it is deployed. Step 1: Launch Site When launching a local leadgen/niche site we use a domain name scheme that involves using a partial match + city name. An example of our scheme could be applied to creating a nation wide network of Sewer Repair sites: SewerExpertsLosAngeles.com, SewerExpertsPortland.com, SewerExpertsPhiladelphia.com, etc. Each site needs unique NAP information and a unique email. If you are planning on aiming for a verified G+ Local Business listing you need to be a bit more stringent on the sources for your address + phone number. Try searching for a local virtual office service in the city you are targeting, avoid PO boxes, major virtual office providers and anything that Google may be easily able to tell isn’t a legitimate location. If you aren’t concerned about getting a local verified listing simply search the city for office buildings/suites (perhaps with an existing competitor in the niche) and use the address + add a non existent suite number. To quickly get a local phone number for your targeted city you can use Twilio ($1/month) or any other similar service. For every new domain we launch, we create unique emails ([email protected]) by using the mailgun.com service and having all emails forward to a single address of ours ([email protected], [email protected], [email protected] would all forward through to [email protected] , or in our case one of our VAs that manages these sites). At this point you will also want to get the GPS coordinates (lat/long) of the address you are using and record it in a spreadsheet. With our unique address, phone number and email in hand, we are ready to move on to our on-page optimiZation. Step 2: On Page Optimization There are an infinite amount of guides for on-page SEO around the Internet so I’ll keep this section short and to the point. All of our sites are launched with a high quality 1000 word article on the homepage (and at least 750 words on any internal pages). Our general rule of thumb is to keep the keyword optimiZation of these articles at or below 3%. You can use this tool here to verify that your articles have proper keyword density: http://tools.seobook.com/general/keyword-density/ Ensure that the article is about both the city and the niche. In this example we would have an article about the state of sewers and septic systems in Los Angeles/Portland/Philadelphia/whatever-city-you-are-targeting. Our article would reference the city in multiple synonyms (los angeles, LA, city of angels, L.A.) and would also include synonyms for the sewer repair niche (sewer repair, sewer cleaning, septic repair, broken pipes, bursting pipes, leaking pipes, etc). Since Google has different acceptable rates of keyword density across various niches, go ahead and run the top 2 pages of competition through that keyword density tool and record the density for the keywords you are trying to rank for of each competitor in your spreadsheet. If we are trying to target ‘sewer repair los angeles’ we would look at the keyword density for ‘sewer repair’ in the columns the tool shows us. If the competition largely has a higher keyword density than 3% (for instance, sometimes we see 10%+), make note of that. Now that we have the content in, put in a few location relevant images and a few niche relevant images, properly named (los-angeles-pipe-repair.jpg, los-angeles- county-sewer-repair.png, sewer-repair-experts.jpg, etc). Google likes rich media so if you can include a niche relevant Youtube video into your page/design, do so. If not, don’t sweat it. Embed a Google map in your site with markers set on your location’s address / GPS coordinates. Use schema.org (or equivalent) semantic markup for your contact information and test the page with Google’s semantic markup checkup tool. Create a XML sitemap and a HTML sitemap for your site (XML sitemap is for Google’s crawler, HTML sitemap is for humans). Create unique titles for every page and unique meta descriptions; use synonyms and don’t over stuff your keywords. Add your site to web master tools and analytics, WMT will have important messages about any errors that Google finds while crawling the site. Now that we have a basic on-page strategy implemented, we can move to our off page strategy. Step 3: Local Citations This is only relevant if you’re building local sites, but the first step we take after launching a site is to start building citations to the address. Ensure that you use consistent NAP across every citation you build. Always use the same exact name, same exact address, same exact email, same exact phone number for every single citation built. We have full time citation building staff, but if you want to outsource the work you can order citations from pbnbutler (not an affiliate link) or test out various fiverr sources (or any other citation building services). Here is one of the lists that our VA’s work off of if you feel like doing them yourself. getfave.com manta.com merchantcircle.com yellowhours.com salespider.com mylocalbizsearch.com brownbook.net lacartes.com rateitall.com checkmyreviews.com hotfrog.com getfreelisting.com thumbtack.com foursquare.com us.enrollbusiness.com bizvotes.com clickblue.us yellowtalk.com chiefmall.com 2findlocal.com mateofmine.com callupcontact.com youreview.net outthere4u.com Issuu.com business-listings.com siccode.com fixr.com ikimap.com mysheriff.net idirectory.com biznet-ca.com cyclopages.com bizhwy.com list-company.com incpages.com usa-yellowpagesonline.com freebusinessdirectory.com hoursmap.com magicyellow.com dapeem.com yellowusa.com EZLocal.com tupalo.com manttus.com lookuppage.com hubbiz.com communitywalk.com ebusinesspages.com fyple.com iformative.com find-us-here.com tuugo.us citysquares.com judysbook.com number.com Every city / region / niche has more specific citation listing services & directory services that may be paid or not. Research these for your niche and you may want to sign up to a few of them, although for most niches this might not be necessary. These links not only throw geographic relevance signals, but we also are getting healthy brand/naked links to pad our backlink profile for when we use expired domains + targeted anchor text. Step 4: Social Profiles Once we have our first round of citations out, we then immediately begin registering social properties with our brand around the net. These include things like having a Twitter account, Facebook business page, Youtube channel, etc – all normal activities that a real business would engage in. We are continuing to build brand/naked backlinks from healthy ‘neighborhoods’ and increasing the referring domains/IPs linking to our property. There are currently two services that I know of that will register these properties for you and fill out some of the basic info: knowem.com & lockmybrand.com. I’ve used both of them and they both do exactly what they say they are going to do. Once you’ve created these accounts, log into them and add some unique content. Use the Twitter and Facebook pages to drop links to your other social profiles to increase indexation. Here is an example of profiles registered using the LockMyBrand large package: https://twitter.com/dreanimator1 http://dreanimator.livejournal.com/profile https://www.pinterest.com/dreanimator/ https://www.flickr.com/people/dreanimator/ https://profile.yahoo.com/FDW5F4DF56G4DAF4ADS1F11VSD https://plus.google.com/u/0/103987648138080106267/about https://www.youtube.com/channel/UCLaDQHc9fEj39Xm5OQDbaVQ/about http://www.linkedin.com/in/dreanimator https://dreanimator.wordpress.com/about/ http://www.reddit.com/user/dreanimator http://dreanimator1.tumblr.com/ https://www.scribd.com/dreanimator https://about.me/dreanimator https://vimeo.com/dreanimator https://en.gravatar.com/dreanimator https://www.federatedidentity.com/profile/dreanimator/ http://www.netvibes.com/privatepage/1#General https://sourceforge.net/u/dreanimator/profile/ https://disqus.com/by/dreanimator/ http://www.slideshare.net/dreanimator http://dreanimator.bravesites.com http://s288.photobucket.com/user/dreanimator/profile/ http://dreanimator.blinkweb.com/ https://www.zillow.com/profile/dreanimator/ http://blogtalkradio.com/dreanimator http://www.colourlovers.com/lover/dreanimator http://www.fodors.com/community/profile/dreanimator/ http://dreanimator.deviantart.com/ http://ask.com/dreanimator http://www.buzzfeed.com/dreanimator http://www.dailymotion.com/Dreanimator https://www.mendeley.com/profiles/domain-re-animator/ http://www.dailykos.com/user/dreanimator http://dreanimator.newsvine.com/ https://bitly.com/u/dreanimator1 https://www.behance.net/dreanimator http://www.funnyordie.com/dreanimator http://intensedebate.com/profiles/dreanimator https://www.couchsurfing.com/people/domain-reanimator https://audioboom.com/dreanimator https://flattr.com/profile/dreanimator http://dreanimator.kinja.com/domain-re-animator-1708585257?rev=1433287174103
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