Corporate Social Responsibility Report 2019
Inquiries: Risk Management Group Corporate Social Responsibility Div. YANMAR CO., LTD. YANMAR FLYING-Y BUILDING 1-32 Chayamachi, Kita-ku, Osaka 530-8311 Japan Tel: +81-6-6376-6258 Fax: +81-6-6376-9272 www.yanmar.com A World Where People Live Prosperously and Harmoniously With Nature
Our Pioneering Roots to Serve
Yanmar has two principles that have been inherited since Magokichi Yamaoka founded the company. Grateful to serve for a better world, and to conserve fuel is to serve mankind, Brand Statement both have been core values of Yanmar and live in our corporate DNA.
Grateful to serve for a better world, Magokichi explained that being grateful is the key to finding beauty in the world. He believed that striving with a sense of gratitude makes the society better and more beautiful. – New Value through Technology – Through developing diesel engine to ease the burden for farmers, he gained insight that conserving fuel contributes to social development. Both of these ideas lead to the company vision of maximizing opportunities with minimum resources.
With an emphasis on our founder's spirit, we aim to realize sustainable society through our business activities for people around the world.
Editorial Notes CONTENTS Booklet
$ 4 3 報 告 書 PDF version This report is published every year to inform our diverse stakeholders on our approaches and the President’s Message 02 (Japanese/English) CSR Activities Report current state of the Yanmar Group’ s CSR efforts, and to present company performance for each fiscal Principles 04 year, with the aim of improving CSR activities through interactive communication. An annual report that introduces the CSR Environment 26 The information in this report reflects the important perspectives of the Group and society in line with Yanmar Group Business Areas 06 activities we have the core standards of ISO 26000*. Numeric data and other details and descriptions of past activities are been implementing. Organizational Governance 32
CSR報告書 2019 presented on our website. Corporate Social Responsibility Report (The English version Feature Article Achieving A Sustainable Future is only available in Human Rights and Labor Practices 34 * ISO 26000 is a set of international standards on social responsibility published in November 2010 by the International PDF format) Yanmar Group CSR 12 Organization for Standardization (ISO). “ISO 26000 provides guidance on how businesses and organizations1905-1093 ヤンマー CSR 報告書 H1-H4 can Mission Based Activities 39 operate in a socially responsible way.” (from the ISO website) VISION 01 An Energy-saving Society 14 Fair Operating Practices 40 CSR A Society Where People Can Work and ■ Reference Guidelines ■ Applicable Group Companies VISION 02 16 Consumer Issues 42 1. “Environmental Report Guidelines (2012)” of the In general, the information applies to the Website Live with Peace of Mind Japanese Ministry of Environment entire Yanmar Group. More detailed CSR A Society Where People Can Enjoy Safe Community Involvement and Development 44 2. GRI Sustainability Reporting standards Information specific to Yanmar Co., Ltd. or VISION 03 18 information is avail- and Plentiful Food ISO 26000 any particular area or related company is able on our website. indicated as such in the text. A Society That Offers an Exciting Life ■ Period VISION 04 20 Third Person Perspective 48 The activities and data disclosed in this report are ■ Date of Issue Filled with Rich and Fulfilling Experiences for the period of fiscal year 2018 (April 1, 2018, to December 2019 www.yanmar.com/global/about/csr Yanmar Group Profile 50 March 31, 2019). However, the Report also includes (The next issue is tentatively scheduled for Education for the Next Generation/ some items occurring in FY2019. December 2020). 22 Fostering Cultural Growth
00 01 President's Message Creating innovations which meet In addition, Yanmar Group has announced its participa- the community’s expectations and tion in the “Japan Climate Initiative” toward achieving a help our customers overcome challenges carbon-free society under the Paris Agreement. As To deliver new value that captures what Yanmar stands for, stated in the “Yanmar Group Environment Vision 2030,” Currently, there are many social issues that we face in the company promotes effective use of energy and renew- we are working toward providing solutions our lives. In addition to frequent extreme weather and able energy, to take part in a range of environmental massive disasters due to global warming, there is an initiatives throughout the Group to achieve a 30% reduc- accumulation of challenges to be solved. These include tion in CO2 emissions intensity stemming from business to the challenges faced by our customers and by society. increase in energy demand and imbalance between activities (compared to FY2005). food supply and demand due to growing global popula- tion and economic advancement, as well as the mainte- Continued focus on providing solutions in nance and improvement of infrastructure as a result of international markets by promoting diversity greater urbanization. To solve these challenges, compa- nies are expected to work with the international commu- Yanmar Group’ s foreign sales ratio for FY2018 was nity to achieve these common goals outlined in “Sus- 52.1%, calling for further globalization. Yanmar has tainable Development Goals (SDGs)” and the “Paris been expanding business operations with a focus on Agreement.” international markets since the establishment of its first We would like to take a closer look at the Yanmar brand foreign subsidiary in Brazil in 1957. Just as we solved statement, “A SUSTAINABLE FUTURE - Creating new the issues faced by the Japanese emigrants of Brazil at value through technology.” We are committed to creat- the time by selling agricultural engines, we will continue ing innovations using technology that meet the expecta- to promptly solve the needs of customers around the tions of our community and help our customers over- world. come challenges in the fields of food production and In addition, we are working to localize management and harnessing power. global talent development in overseas facilities. Embrac- ing the concept of diversity and bringing together em- Realizing “A SUSTAINABLE FUTURE” ployees from various backgrounds while being respect- will contribute to the achievement ful of different values will lead to the creation of new of SDG targets values and creative solutions, based on new ideas and concepts. Our vision for A SUSTAINABLE FUTURE is classified into four kinds of social aims: "an energy-saving soci- Creating “new value” though technology ety," "a society where people can work and live with to enrich people’s lives and protect nature peace of mind," "a society where people can enjoy safe and plentiful food," and "a society that offers an exciting In “A SUSTAINABLE FUTURE” , we advocate the con- life filled with rich and fulfilling experiences". Through cept of “creating new value.” The concept of new varies research and development and other activities, we are depending on the individual, the environment, and the committed to achieving these visions. times, but Yanmar focuses on its technology to achieve Our four aspirations for society are in line with the 17 a balance between “creating value for people” and goals and 169 targets of SDGs, and work towards the “nature.” same goal. For example, efficient use of energy such What role does technology play in maintaining prosperity as fuel and electricity, and utilizing renewable energy for both mankind and nature on a planet with limited and unused energy are essential in an energy-saving resources? We provide a variety of technology, including society. Therefore, we are engaged in the development power sources, robotics, smart farming, and energy man- and expansion of high efficient diesel engines for indus- agement systems. One concept that is important to Yanmar trial use with lower fuel consumption. The projects in creating these types of technology is “excitement.” include biogas micro cogeneration, biomass power gen- “Excitement” implies the happiness of our customers. eration and the construction of straight vegetable oil Through Yanmar products, we deliver solutions to cus- (SVO) power generation system. In this fashion, we are tomers and make them happy, which then leads to contributing to providing a stable supply of power and excitement for each and every Yanmar employee. reduction of CO2 emissions.
Takehito Yamaoka President, Representative Director
02 03 Principles
Guiding Principles (YANMAR 11) Brand Statement For All Yanmar Employees Mission Statement Focus on the Customer Ask yourself where customer value lies, 1 and use the answer in delivering optimal solutions – New Value through Technology – of superior quality.
Grasp the Real Situation We strive to provide sustainable solutions Investigate what the actual situation is. Penetrate 2 beyond preconceptions and check the actual place, the actual part and the actual condition to get to the truth. for needs which are essential to human life. Group Vision Success Through Perseverance 3 Achieve excellent results through follow up and We focus on the challenges our customers face perseverance. Never give up. Maximize Lifecycle Value for in food production and harnessing power, Initiative the Customer to Win Their Lasting Trust 4 Be proactive with minimal super vision and prompting. Start the ball rolling. thereby enriching people’s lives for all our tomorrows. Our Mission Statement serves to interconnect the 5 Winning Speed responsibilities and visions of each business unit and Act swiftly to capitalize on global opportunities. division, illustrating the vision of the Yanmar Group Imagine and Do and our commitment to delivering higher value 6 Be creative and question the accepted way of doing things. Don’t only accept what worked yesterday. to our customers.
Teamwork 7 Work together and remove internal barriers for our common goals. Think globally and act locally.
Founder’s Spirit Open and Honest Communication 8 Encourage differing views to reach optimal solutions. Mission Don’t just follow the general consensus. Statement Grateful to Serve for a Better World Global Challenge 9 Strive for innovation and continuous improvement to be world class. Don’t get too comfortable. ▶Group Vision ▶Business Unit Vision To Conserve Fuel is to Serve Mankind Brand Statement Management (HQ Corporate & Business Unit) Personal Development 10 Set goals and challenge yourself to improve. Guiding Principles ▶Midterm Plans The Founder’s Spirit is (HQ Corporate & Business Unit) ▶Annual Plans the origin of Yanmar’s corporate activities and, Social Responsibility (HQ Corporate, Business Unit & Dept.) 11 Always act with integrity. Serve and improve the at the same time, Yanmar’s DNA. community and the environment. ▶Individual Targets Guiding Principles (My Role and Objectives)
Principles Policies Guiding Principles function as a guideline for the actions and decision making we use to achieve the Mission State- ment. They place the principles in order, from activities Founder’s Spirit related to our highly valued customers to the self-im- provement and compliance activities necessary for busi- ness operations.
04 05 Land Sea City
YANMAR GROUP BUSINESS FIELDS LAND, SEA, AND CITY, THE PLACES WE LIVE
Yanmar has six business fields - land, sea, and ENGINE BUSINESS Marine Business Construction Machinery Business city. Our engine business offers quality and Compact Engines We offer commercial and recreational engines that deliver Yanmar leads the industry as the pioneer in compact construc- power, stability, efficiency, and reliability to the global market. tion equipment. In addition to being the first company to sell a reliable engines since the founding. In our agricul- As an industry pioneer for compact diesel engines, we develop, ● Products include small and medium marine diesel engines and zero tail swing excavator, the ViO series, we supply a wide tural business, we expand globally to ensure an manufacture, sell, and provide after-sales servicing for related products, marine environment products, Fibre-reinforced variety of construction equipment, general-purpose machinery, top-of-the-line products. plastic (FRP) pleasure boats, small fishing boats, aquaculture portable generators and light towers. abundant food supply. Our marine business strives ● Products include compact diesel engines for industrial use tanks and pontoons. ● Products include backhoes, wheel loaders, carriers, small and precision components for fuel injection systems. generators and light towers. to coexist with the marine environment. We offer energy reducing technology in our energy system Large Engines
business. Our construction business provides an Our development, production, sales, and services are unified, Energy System Business Component Business and our business model is focused on increasing the life cycle We offer optimum solutions with our GHPs, cogeneration Along with our proprietary hydraulic control and gear processing extensive range of construction equipment, and value of our products. systems, and emergency generators that help with BCP and technologies, we provide innovative products, such as continu- ● Products include commercial marine propulsion and auxiliary contribute to reductions in energy consumption. We are also ously variable hydro-mechanical transmissions. our component business manufactures innovative diesel engines, land-use diesel engines, gas engines, gas focusing on renewable energies, such as bio-energy. ● Products include hydraulic equipment, gears, transmissions, turbines and products related to these systems. products. ● Products include cogeneration systems, bio gas cogeneration marine gears and machine tools. systems, gas heat pumps, stand by generators, pump drive systems, solar power systems, standby and portable generator systems. Agricultural Business
We offer total solutions in supporting customers in farm manage- ment, on top of offering products using the latest technology and services minimizing downtime. ● Products include tractors, combines, rice transplanters, power tillers, cultivators, farm facilities, fruit sorting machinery, unmanned helicopters, and other products and materials relat- ed to agricultural use.
06 07 WORKING TOWARD SUSTAINABLE PRACTICES ON OUR OCEANS
Yanmar recreation and commercial marine engines are clean and deliver stability and efficiency. Our extensive range of fishing and aquafarming Hydraulic Transmissions SEA technology is designed with a focus on sustainability. Compact Diesel Engines Equipment for Industrial Use Fruit Sorting Facilities (tomatoes) Small and Medium Marine Engines Commercial Marine (Commercial Marine) Auxiliary Engines Marine Business Large Engines, Engine Business
4LV-Series Recreational Marine Engine Marine Business Two-Stage Supercharging Medium-Speed Marine Sea Water Propulsion Engine for Commercial Use 6EY26W Filtration Plants Marine engine which is fast and EX38.FB Fishing Cruiser Small and Medium powerful, yet quiet, compact and Fishing cruiser that meets a diverse An engine that reduces environmental impact and Marine Engines Rice Transplanters (Recreational Marine) Combines Unmanned Helicopters minimizes running costs Tractors light-weight range of fishing needs by improving energy-saving performance Mini Power Tillers Built with all the benefits of its predecessors, Flying bridge specifications have been added to the fish- the 4LV-series is quiet and delivers more ing performance, customization, and cabin space, which By ensuring more air volume than usual Electronic Propulsion torque at low speeds. We offer an extensive are highly-regarded among hard top specifications. An with two superchargers arranged in series, Systems Marine gears lineup in the 150-250PS range, including sail- all-rounder boat that can be used for various situations. it allows for more rapid closing of the boats and powerboats. intake valves of the high-pressure mirror Giving people a chance to experience the wonders cycle. In addition to a reduction of NOx of the sea, our lineup has something for everyone. emissions in the exhaust gas, the fuel con- sumption rate in the practical output range when navigating the ship has been Marine Net Cleaners reduced by about 3.8 to 5.8% compared to its predecessors. Fiber Reinforced Commercial Marine Plastic Vessels Propulsion Engines TRANSFORMING AGRICULTURE INTO A FOOD VALUE CHAIN
With farm machinery, Yanmar has long supported food production, the foundation for life. And with LAND the aim of making agriculture more sustainable in the future, Yanmar is transforming agriculture into a food value chain by utilizing ICT and offering new solutions.
Construction Equipment Business
ViO20-6 Hydraulic Excavator Component Business Industrial Engines, Engine Business Agricultural Business Gas Engines Latest Model of Long-time GB150 Gear Grinding Machine TNV-Series Vertical Water-Cooled Diesel Engine “Smart Pilot” Series Robot/Auto Tractor Bestseller ViO20 L-Series Air-Cooled Diesel Engine Robotics technology will Hydraulic Excavator Kanzaki gear grinding machine Clean diesel engines in accordance Balloon Lights Machine Tools that contributes to the production change the future of agriculture ViO20-6 has been commercialized following with the latest regulations of precision gears for a range It is possible to accomplish more work the design and functions of the top-ranking model 6. For this class, the variable gage The TNV-Series and L-Series use Yanmar’s with fewer workers than ever before. of reduction gears specification was also set, and a high-level of unique combustion control technology No skill or effort is needed to maintain stability was achieved even when using an As an equipment providing high-precision finish to signifi- and after treatment technology. They accuracy. What used to be a dream is cantly minimize gear noise, this technology is also used by attachment. have acquired Stage V certification for now reality. A new way of agriculture major automobile manufacturers for noise reduction. EU emission regulations and L48V has is taking shape. the smallest engine displacement in the world. It is widely used around the world. Solar Power Generation Agricultural Business Energy System Business Solar energy Yanmar Energy Management System (Y-EMS) “Smart Pilot” Series Dense Seedling Rice-Transplanters “YR8D Auto” Mini Excavators NEXT-GENERATION ENERGY Storage Cogeneration Systems Standby Generators battery Cogeneration Achieving lower costs and labor savings Yanmar is committed to providing towns and cities with highly-efficient energy systems. Whether Providing ideal thermoelectric with Yanmar’s dense seedling × Auto rice-transplanter CITY government or private companies Yanmar is leveraging renewables to provide energy, gas solutions to customers with Y-EMS Energy Management The seedlings are gently and carefully handled while skillfully planted even at cogeneration systems to provide heat and power, and gas heat pumps to provide efficient Based on customer needs of energy saving or System high speed. With accuracy down to a few centimeters, anyone can operate climate control. CO2 reduction, this allows comprehensive control of renewable energy including cogeneration, easily with its automated control to go forward and to turn. When combined with Hot Gas climate machinery such as gas heat pump air condition- “dense seedlings,” it is possible to reduce costs and achieve labor savings. water tank control system ers or boilers, and solar energy.
08 11 Feature Article Achieving A Sustainable Future
Yanmar Group CSR Our Four Future Visions for A SUSTAINABLE FUTURE To ful ll our Mission Statement, we strive to solve social issues, contribute to the realization of A SUSTAINABLE FUTURE VISION 01 VISION 02 VISION 03 VISION 04 A Society Where People A Society Where People A Society That Offers an Exciting An Energy-Saving Can Work and Live Can Enjoy Safe and Life Filled with Rich and and the achievement of SDGs Society with Peace of Mind Plentiful Food Fulfilling Experiences
Yanmar Group is committed to solving customers’ prob- Population growth and economic development mainly in lems using the world’s most advanced technology in the emerging countries lead to the accumulation of social fields of “food production” and “harnessing power.” Our issues, such as increase in energy demand, imbalance in Mission Statement declares these elements to be essen- food supply and climate change. Based on the goals and tial to human life. Practicing our Mission Statement is in targets of the SDGs *, we will contribute to solving these fact the CSR of Yanmar Group and our brand statement issues through communication and collaboration with vari- “A Sustainable Future – Creating new value through tech- ous stakeholders. Expanding the possibilities of Transforming harsh labor into Ensuring delicious, safe, and Creating a world where work nology.” It is indispensable in realizing the four visions of energy. Using affordable and comfortable work. Everyone nutritious food, anywhere in the and leisure are enriching and safe power, electricity, and can work comfortably and earn world, at any time. Everyone enjoyable. We will continue to our brand statement. heat, whenever necessary and a steady income while living a can live a healthier life. increase the quality of life for only as much as necessary. rich life in harmony with nature. everyone.
Contribution through Business Major SDGs Goals Population Over 9.7 billion people Energy 68% of the global population to be Issues Issues in 2050*1 concentrated in urban areas in 2050*2
Business Activities (Providing solutions) Fostering Cultural Growth New Businesses Engines Agriculture Marine Systems Energy Construction Components
Social issues surrounding Yanmar the Next Generation Businesses Existing Education for
Global average temperature to increase The food supply needs to be increased Environmental Food Issues Issues by 2.6‐4.8℃ in 2100*3 by 1.55 times in 2050*4 Product Development Manufacturing Service and Support
CORE TECHNOLOGY
*1 United Nations, Department of Economic and Social Affairs, Population Division (2017). World Population Prospects: The 2017 Revision. (2017) *2 United Nations, 2018 Revision of World Urbanization Prospects. (2018) *3 IPCC Fifth Assessment Report WGⅠ SPM (2014) *4 Ministry of Agriculture, Forestry and Fisheries “Japan Long-term World Food Supply and Demand Projection for 2050” (2012). Communication and Collaboration Stakeholders
*Sustainable Development Goals (SDGs)
Sustainable Development Goals (SDGs) include goals to be achieved by 2030, as stated in the agenda adopted by the United Nations in Sep- tember 2015, “Transforming our world: the 2030 Agenda for Sustainable Our Customers Employees Business Partners Our Local Community Environment Development”. It consists of 17 objectives and 169 targets which expanded from the We strive to earn the We cherish the individu- We emphasize commu- To grow and work with To create a sustainable Millennium Development Goals (MDGs) to include both the developing trust of our customers ality and diversity of our nication and strong our local community, we society, we prevent global and developed countries as a worldwide initiative. Contributions of inno- through timely develop- employees, to create a partnerships with our participate in various warming, use resources vative creations and technologies owned by private companies of each ment of safe and quality safe, comfortable work- distributors, dealers and activities with the more effectively, reduce country play an important role in achieving these goals. products which address place where we can suppliers in Japan and residents to address pollution, and safeguard the challenges they face. develop global talent. overseas. local challenges. biodiversity.
12 13 Feature Article Achieving A Sustainable Future
VISION 01 AN ENERGY-SAVING SOCIETY Contributing to effective use of resources and Related SDGs reducing CO2 emissions by creating renewable energy in local communities
Challenges Social Solutions
A customer in the business of collecting, regenerating, and selling about 2,500 tons of waste cooking oil per year, about ・Effective use of resources one third of the waste cooking oil collected in Okinawa, was ・Reducing CO2 emissions facing difficulties due to a decrease in demand for fatty acid methyl ester (FAME) and straight vegetable oil (SVO).
Value provided by Yanmar Group
From Our Local recycling: Large-scale power generation system previously exported. Yanmar took on this challenge together with Employees using waste vegetable oil, creating a local production our customer, in this unknown field, where there was no previous What are “SVO” and “FAME”? and consumption resource cycle track record in Japan for large engines powered by SVO. Straight vegetable oil or SVO is crude vegetable oil Gaining customer trust Because SVO solidifies at room temperature, it was necessary produced after waste cooking oil has been refined to by solving various problems one by one Bio-diesel fuels made from waste cooking oil have been used to to switch to Bunker A to start and stop in addition to heating the remove impurities. Although the impact on the environ- fuel buses and trucks in some urban areas. However, implementa- oil to 60°C or higher during steady operation. ment during production is low, the downsides are that In addition to the decreased demand for FAME, the cus- tion stalled due to problems during use, resulting from insufficient Yanmar solved this issue by combining the fuel heating device there are issues with quality and high viscosity at room tomer was concerned about cases in Europe where maintenance. Local governments and companies face issues of and fuel switching device as a single unit. temperature (about 10 times compared with diesel fuel). there was a risk of dioxin contamination in SVO when treatment and usage related to the disposal of waste cooking oil. By completing this system, it became possible to sell the power On the other hand, fatty acid methyl ester (FAME) is added to the feed. Long-term operation with stability has Under such circumstances, Daikou Sangyo, an industrial waste they generated not only for home use, but also to new power produced by a process of transesterification whereby meth- been a challenge for the SVO power generation busi- disposal company in Okinawa, has been collecting about 2,500 companies. Business revenue stabilized once again and at the anol is added to the vegetable oil. While the combustion ness. However, we started from repeating trial operation tons of waste cooking oil per year. This is the equivalent to about same time, it became possible to recycle this renewable rate is nearly the same as diesel fuel, the issue with FAME using different types of recycled power generation sys- tems and managed to tackle various problems one by one-third of all the oil in the prefecture. It has been shipping SVO energy within Okinawa. Okinawa Electric Power Company has is that it oxidizes easily and corrodes resins and rubbers. one. This attitude helped us gain the customer’ s trust to generate FAME, and as boiler fuel and livestock feed. been able to reduce CO2 emissions by 3,060 tons per year as and ultimately led to the introduction of large-scale However, in recent years, demand has become unstable, and in a result of reducing the quantity of Bunker A used in thermal power generation systems. their search for new ways to utilize SVO, the company has been power generation and reducing the amount of fuel used for ■Result after implementation of the system We helped our customer overcome challenges related to considering redirecting their business towards power generation truck delivery within the prefecture. operation by leveraging the strengths of Yanmar Group, by selling electricity generated by waste cooking oil they had Power supply (power sales) such as by establishing a task team which included ■New business model based on large scale power generation system using SVO experts in engines that use low-quality fuels, and Power is generated and consumed locally, households per year through verification of data by remote monitoring. We 800 believe our mission is to pursue initiatives that sustain so SVO consumption and revenue are stable society through SVO power generation, and to help our Power: 510 kWh Reduction of CO2 emissions customers succeed in their aspirations for local SVO Large scale power production and consumption. Regular households generation system using tons per year SVO: 1,200 t/year 3,060 (equivalent to absorption by a cedar forest 83 times the size of Tokyo Dome)
Food service industry SVO Boiler fuel: 800 t/year Environmental communication Kazuo Kato Daikou Sangyo (workplace tours) Technology Group Export: 500 t/year Waste cooking oil SVO Technology Development Division, Solution Promotion Office collection: 2,500 t/year Food processing 4-5 times per year Yanmar Energy System Co., Ltd. plants
14 15 Feature Article Achieving A Sustainable Future
VISION 02 A SOCIETY WHERE PEOPLE CAN WORK AND LIVE WITH PEACE OF MIND Supporting efficient transactions in the construction Related SDGs machinery rental market to revitalize the construction market and contribute to seamless community-building
Challenges Social Solutions
Investment in construction is increasing in Turkey, celebrat- ・Encourages seamless community-building ing its centennial year in 2023. Efficient utilization and man- ・Invigorates and increases efficiency in the agement by the owners, combined with cost reduction for the users were the challenges faced in the construction ma- construction machinery and equipment rental chinery rental market. market
Value provided by Yanmar Group
From Our Promotion of “MakinaGetir” a construction machinery could only offer services within a limited area and faced short- Employees sharing service in Turkey that efficiently connects age in experienced staff as well as lack of inventory control. owners of construction machinery with users Yanmar established “MakinaGetir,” the business of online shar- "Makina Getir" provides machine owners ing platform which began full-scale operation in FY2019 to offer In recent years, Turkey is going through a construction boom solution to all. This is a user-friendly service that provides cus- with a new business opportunity and growth in the construction equipment market is expected. tomers with a high level of transparency and the ability to reach Yanmar sees the rising demand for construction equipment a new segment of customers to the owners. On top of revenue When the “MakinaGetir” project first began, we had trou- ble getting machine owners interested in the platform. rentals as a business opportunity. In particular, we focused and from the brokerage fee, this could lead to other services in the However, Yanmar’ s brand power helped address that. prepared for the P2P sharing platform for construction equip- future, such as insurance, payment settlement, maintenance, After a while, both the Yanmar and “MakinaGetir” brand ment, which was likely to revitalize the rental market, since and transportation, which will encourage potential sales of began to gain more recognition. users, owners, and dealers in Turkey all faced specific issues Yanmar products. We hope to create new services which This is because “MakinaGetir” provides machine owners in the rental business. Users could not find machinery and utilize rental status data collected from customer usage. with a new business opportunity in addition to allowing operators efficiently, due to the time and hassle it took to com- them to create realistic capital investment plans. In addi- municate with the rental companies. Owners had difficulty tion, the popularity of “MakinaGetir” has led to the procuring customers and often had idle machines. Dealers creation of new business opportunities in other Yanmar businesses, including energy systems, machinery in the agricultural field. Structure of “MakinaGetir”, the construction machinery sharing service ■ We will continue to listen to customer feedback and “MakinaGetir” website improve our services to further spread P2P business. Machine owner Machine user