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Copyrighted Material Index professional, 117–121 personal, 215 Numerics QuickBooks software, pop-under, 219 115–116 pop-up, 219 1ShoppingCart Web recordkeeping, 123–125 promotional product, 229 site, 270 software, 115–117 referral, 220 4Info Web site, 500 tax year, 109 revenue potential 80-20 rule, 400 accrual basis accounting estimation, 221–222 method, 110 rich media, 219 A ACH (Automated Clearing sponsorship, 219 House) processing, 262, text link, 220 ABA (American Bar 517 text-to-buy, 498, 500 Association) Web acquiring and reselling, traffi c pattern analysis, site, 102 207–210 216–218 abbreviation, word action plan, security, Adsense program (Google), choice, 186 322–323 668–669 About Me page (eBay), activation fee, 527 advance order (presale), 560–561 address blocking, 263 708 About Web site, 363 address verifi cation (AVS), Advanced Integration access log fi le, 415 263, 306 Method (AIM) accidental success, 775–777 administration feature, transaction, 264 account storefront, 525–526 advertisement. See ad(s) Amazon Pro Merchant, Adobe Acrobat Web site, 74 advertiser, affi liate 537 Adobe Dreamweaver program, 233 Google AdWords software, 168 AdvertisingZ Web site, 226 program, 223 Adobe Illustrator graphics advisor, 759–761. See also Second Life, 680 software, 75 consultant shipping, 294–295 ad(s). See also affi liate advisory board, 778 accountant program adware, 332, 338 cost, 119 ad space inventory AdWords program. See CPA (certifi ed public management, 225–226 Google AdWords accountant), 117, balanced spending, 357 program 119–122 banner, 219 AdXpress Web site, 226 responsibilities of, 117 buyout, 220 affi liate program. See also selecting, 121–122 classifi ed, 215, 376 ad(s) where to fi nd, 120 COPYRIGHTEDcontextual, 220 MATERIALadvantage of, 227 accounting. See also P&L cost, 221 advertiser, 233 statement Google AdWords program, AutoRenew feature, 233 accrual basis method, 110 222–225 commission structure, 237 balance sheet, 111–112 guidelines and standards, converting visitor to Bookkeeper software, 116 216 buyer by, 701 cash basis method, 110 information exchange, 215 cookie, 238 enrolled agent, 118 information portal, 215 cost-per-click, 233 Peachtree software, network, 216–217, 226 country of origin, 239 115–116 paid, 700 776_431962-bindex.indd6_431962-bindex.indd 778181 22/18/09/18/09 111:23:031:23:03 PPMM 782 Starting an Online Business All-in-One For Dummies, 2nd Edition affi liate program (continued) AIM (Advanced Integration American Institute expansion through, 769 Method) transaction, of Professional guidelines, 227 264 Bookkeepers Web how they work, 231–233 AIM (Association of site, 120 illegal affi liation, 239 Interactive angel investor merchant, 233 Marketing), 621 advantage/disadvantage online vendor, 233 alert, SMS, 498 of, 45 pay by fl at rate Alexa Web site, 217 mid level funding need, 44 method, 227 ALT attribute, 445–446 resource, 45 pay by lead method, 227 Amazines Web site, 372 target return requirement, pay-for-performance Amazon aStore, 538–539 45 program, 232, 234 Amazon Marketplace where to fi nd, 45 payment method, 237 advantage of, 532 AngelInvestorNews Web pay-per-click method, 227 basic description of, 530 site, 45 penalty, 238 category selection, 532 animated GIF, 704 publisher, 233 commission cost, 530–531 animator, Second Life, 688 qualifying link, 233 item description, 534 appendix questionable affi liation, password entry, 535 business plan, 32 239–241 price entry, 534 information product, 248 recordkeeping, 237–238 product condition Apple QuickTime Player, 74 refund, 237 page, 534 application, e-commerce, 13 registration, 235–237 quantity on-hand box, 535 application fee, credit restrictive marketing registration process, 535 card, 260 strategy, 238 Sell My Stuff link, 532 application service retail site, 233 Sell Yours Here provider (ASP), 211 scam, 238–241 button, 533 appreciation, 737–738 setting up, 226–228 shipping item from architectural element, sign-up fee, 240 location box, 535 online display, 482 subaffi liate, 233 shipping method archived information, 382 terms and conditions, 239 entry, 535 Arial font, 145 tracking tag, 233 Start Selling button, 533 article trademark infringement, Submit Your Listing directory, 372 241 button, 535 handing out, 371–372 where to fi nd, 233–235 transaction fee, 531 length of, 371 Affi liateFuel Web site, 234 variable closing fee, 531 paragraph structure, Affi liateWiz Web site, 228 Amazon Pro Merchant, 370–371 affordability, as incentive to 536–537 as public relation, 369–372 start business, 10 Amazon Web site, 363 redesign, 713 AGN North America Web Amazon WebStore, 538–539 submission, 371–372 site, 120 American Bar Association topic, 369–370 AICPA (American Institute (ABA) Web site, 102 Article Marketer Web of Certifi ed Public American Institute of site, 372 Accountants) Web Certifi ed Public Articles Base Web site, site, 120 Accountants (AICPA) 372, 396 Web site, 120 ArtQuest Web site, 206 776_431962-bindex.indd6_431962-bindex.indd 778282 22/18/09/18/09 111:23:031:23:03 PPMM Index 783 ASP (application service avatar characteristic, balance sheet provider), 211 Second Life, 682–685 asset, 111 asset, balance sheet, 111 AVS (address verifi cation), expense, 111 asset protection, 3 263, 306 liability, 111 Association of Interactive Azeroth MMO game, 678 net worth, 111 Marketing (AIM), 621 revenue, 111 aStore (Amazon), 538–539 sample of, 112 attack. See also threat B bandwidth credit card, 330 <B> tag, 162 dedicated, 76 data-driven, 338 baby boomer market hosting option, 178 DoS (denial-of-service), business product, 662 shared, 76 327–329 convenience-based bank account fl ooding, 338 product, 663 business versus personal, hacker, 329–331 cosmetic category, 663 80–81 password, 330 decor product, 663 eBay registration, 560 reporting, 328 keeping them buying, 662 merchant account setup, attention grabber word loyalty reward, 662 257–258 choice, 186, 191–192 open minded trait, 658 banner, eBay store, 571 attorney, tax, 118 peer infl uenced trait, 659 banner ad, 219 attribute, HTML, 164 recreation category, 663 bar code, 301 auction. See also eBay romance category, 663 bartering auction self confi dent trait, 659 bootstrapping, 39–40 direct-selling, 608–609 site background and exchange-organization, 39 list of, 575–577 color, 659–660 baseline, 757 listing fee, 577 site link and button BBB (Better Business nonprofi t organization, choice, 660–661 Bureau) 606–609 site structure, 661–662 privacy policy sample, 58 AuctionAnything Web site text and font, 660 seal of approval provider, site, 609 targeted promotion, 662 313 AuctionBytes Web site, 577 technology category, 663 Beamed search engine, 442 Auctiva Web site, 574 travel category, 663 Benefi tEvents Web site, 609 audience factor value conscious trait, 659 best-selling product, 725 Webinar, 253–254 Web site design, 659–662 beta testing, 199–200 word choice as, 187 willingness to spend, 659 Better Business Bureau author information, in back-end system security (BBB) header section, 163 plan, 317 privacy policy sample, 58 Authorize Web site, 259 background change, 704 seal of approval provider, Automated Clearing House backup 313 (ACH) processing, automatic, 543 BiddingForGood Web 262, 517 operating system, 345 site, 606 automatic backup, 543 remote service, 344 Bill Me Later program, 516 automatic marketing, 718 ZipBackup software, 345 biography, 713 automation, campaign, backup hosting option, BizBuySell Web site, 748–749 179–180 772–773 AutoRenew feature, 233 bad implementation, 744 BizByOwner Web site, 772 autoresponder, 381–382 BizOffi ce Web site, 215 776_431962-bindex.indd6_431962-bindex.indd 778383 22/18/09/18/09 111:23:031:23:03 PPMM 784 Starting an Online Business All-in-One For Dummies, 2nd Edition BizQuest Web site, 772 Bonanzle auction Web site, B2C (business to black background, 704 575–576 consumer), 11 BlackBaud Web site, 613 bookkeeper budget blended threat, 338 clerk, 118–119 board outreach, nonprofi t blog responsibilities of, 117 organization, 596 ad-based revenue, 668–669 Bookkeeper software, 116 business plan, 38 advantage of, 665–666 bootstrapping desktop versus laptop, 68 commenting, 666 advantage of, 42 nonprofi t organization, content, 667–668 bartering, 39–40 605 freelance blogging, 669 basic description of, 37 security plan, 324–325 Google AdSense program, budgeting wisely, 38 builder, Second Life, 688 668–669 cash term negotiation, 38 bulk listing, 536 as interactive function, conserving cash, 38–39 burning, 251, 344 153 disadvantage of, 43 BurstMedia Web site, 226 link, 668 forfeiting luxuries business card platform, 670–671 while, 38 as marketing, 390 post, 667–668 freeware use, 41 promoting your business, tag, 676 resourcefulness, 39–41 491 tone of voice, 666–667 success story of, 42 business change topic, 666 working other jobs assessment. See also Yahoo! Search, 450 while, 38 expansion; redesign Blogger Web site border, table, 167 checklist, 698 basic description of, 670 bot, 436 falling sales, 699–702 password, 672 bounced e-mail, 732 fl uctuating market signup process, 671–672 Bplans Web site, 32 condition, 696 terms and conditions, 672 BPM format, 74 font, 705 Blue Water message brand KPI (key performance delivery program, 499 as customer incentive, 733 indicator), 695–696 board outreach, nonprofi t devising, 374 logo, 705 organization eBay store, 573 maintenance, lack of, 696 budget-friendly proposal, working the, 375–376 marketing, 698 596 bread-crumb trail, 717 operations, 698 case study offering, 597 brick-and-mortar store, 12. outdated Web site convincing the board,
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